Minutes Draft to be approved by the EEF General Assembly in 2020

Meeting EEF General Assembly Date 25 June 2019 Time 08:30 - 14:00 Location Bucharest (ROU) Chair Theo Ploegmakers Minutes Carina Mayer

Pt. Topic Speaker Annex 1 Welcome & Introduction by the President TP 2 Quorum CM 3 Election of Scrutineers CM 4 Approval of the Agenda TP Membership (affiliation, suspension, exclusion) 5 - LTU (suspension) TP - UKR (affiliation) Approval of 2018 Extraordinary General Assembly 6 CM X Minutes in Bahrain 7 Report of the Board TP X 8 Financial Report of the Year 2018 AÖ X 9 Release of the Board and Secretary General for 2018 TP Budget 10 - revised for the year 2019 AÖ X - for the year 2020 11 Appointment of EEF Auditors CM Approval of EEF Statutes 12 - Honorary Board Members & Honorary President TP X - Minor corrections 13 Approval of Internal Regulations TP X

1

14 EEF Communication Plan NS 2020 EEF Euro League to replace Division 2 in the NC 15 TP & GD Jumping 16 Pooling the Talents AF TP & 17 Brotherhood TUR NF Elections - Presentation of candidates 18 TP X - Election of 3 Board Members - Election of members for permanent EU-Committee Confirmation of the Board in compliance with Belgian legislation: - Confirmation of the previous appointment of 19 members of the Board TP X - Confirmation of the end of the mandate of previous members of the Board - Confirmation of the composition of the Board 20 Update of the Strategic Planning Working Group SL 21 Any other business TP 22 Closing

2

Attendance List EEF Board

Theo Ploegmakers President & Chair EEF Regional Group Armagan Özgörkey Vice President & Chair EEF Regional Group Ulf Helgstrand Vice President Andrew Finding Board Member George Dimaras Board Member Soenke Lauterbach Board Member Eleonora Ottaviani Board Member Nayla Stössel Board Member

Bo Helander Chair of EU-Committee Carina Mayer Secretary General

NFs Present

Dietrich Sifkovits AUT Richard Berger AUT Wendy Laeremans BEL Kroum Rachkov BUL Teodor Sheytanov BUL Alan Andabaka CRO Bohumil Rejnek CZE Ulf Helgstrand DEN Venancio Garcia ESP Mikael Forsten FIN Jukka Koivisto FIN Quentin Simonet FRA Catherine Bonnichon de Rancourt FRA Mohamed Elsarky GBR Nick Fellows GBR Lise-Lotte Olsen GBR Soenke Lauterbach GER George Dimaras GRE Miklos Jarmy HUN Ronan Murphy IRL Andrea White ITA Simone Perillo ITA Robert Mandic MKD Eleonora Ottaviani MON

3

Ad Wagemakers NED Lukasz Jankowski POL Joao Moura POR Marilena Mladin ROU Claudiu Selistean ROU Polona Rifelj SLO Asen Stojanov SRB Sandra Wiedmer SUI Annika Tjernström SWE Wiveka Lundh SWE Atif Bülent Bora TUR Murat Batur TUR

NFs by Proxy

Albania ALB Cyprus CYP Estonia EST LIE Luxembourg LUX San Marino SMR Slovakia SVK

Associated Members

Paull Khan EMHF Laura Borromeo IJRC Teodor Sheytanov IJOC

EEF Guests

Iuliia Parkhomenko UKR Maxim Kretov RUS

4

1 Welcome & Introduction by the President

The President opens the General Assembly and welcomes the delegates.

He refers to the important statutory change that was approved in Bahrain in November 2018 after which the EEF became the official voice of for the “EEF Regional Group” in the FEI. In order to ensure that the voice of Europe is as strong as possible in the FEI it is essential to have a good communication between the EEF and its members so that opinions can be consolidated and represented as a group. Thus also the EEF General Assembly is an important platform to exchange views on matters of common interest.

2 Quorum

A two-thirds quorum is reached with 26 National Federations (NFs) present who in addition hold 7 proxies for a total of 33 eligible votes. (The EEF has a total of 37 member NFs.)

3 Election of Scrutineers

The General Assembly unanimously elects the scrutineers for the General Assembly as follows: - Andrea White (ITA) - Teodor Sheytanov (BUL)

4 Approval of the Agenda

The General Assembly unanimously approves the agenda for the General Assembly.

5 Membership (affiliation, suspension, exclusion) - LTU (suspension) - UKR (affiliation)

The General Assembly unanimously approves the temporary suspension of the LTU NF due to non-payment of membership fees.

The General Assembly unanimously approves the affiliation request of the UKR NF who wishes to leave the FEI Regional Group III and join the EEF Regional Group. As soon as this request has also been approved by the FEI General Assembly in November 2019 the UKR NF will become a member of the EEF.

6 Approval of 2018 Extraordinary General Assembly Minutes in Bahrain

The minutes of the 2018 EEF Extraordinary General Assembly held in Bahrain are approved. No comments are made.

5

7 Report of the Board

The General Assembly unanimously approves the Report of the Board.

8 Financial Report of the Year 2018

Lise-Lotte Olsen (GBR) questions the correctness of the following sentence on page 2 of the Annual Report where it states that “Deloitte can also guarantee that the Annual Report is appropriate or suitable for the purposes of the stakeholders.” The sentence should rather read “Deloitte can also not guarantee that the Annual Report is appropriate or suitable for the purposes of the stakeholders.” This will be followed-up with Deloitte.

(Note: Following a conversation with Deloitte the sentence has been corrected to “Deloitte cannot guarantee that the Annual Report is appropriate or suitable for the purposes of the stakeholders.”)

The General Assembly approves the financial report of the year 2018.

9 Release of the Board and Secretary General for 2018

The General Assembly unanimously releases the EEF Bureau and Secretary General for the year 2018.

10 Budget - revised for the year 2019 - for the year 2020

The General Assembly unanimously approves the revised budget for 2019 and the budget for 2020.

11 Appointment of EEF Auditors

The General Assembly appoints Maarten van der Heijden (NED) and Miklos Jarmy (HUN) as auditors for the 2019 accounts.

12 Approval of EEF Statutes - Honorary Board Members & Honorary President - Minor corrections

The General Assembly unanimously approves the proposed amendments to the EEF Statutes.

6

13 Approval of Internal Regulations

The General Assembly unanimously approves the Internal Regulations for the EEF.

14 EEF Communication Plan

Nayla Stössel (NS) presents the core elements of the EEF Communication Concept. The full presentation can be found in annex to these minutes.

The entire Communication Plan will be presented to the members in early 2020.

Following a question from Lise-Lotte Olsen (GBR), NS confirms that the Communication Plan will also be shared with NFs for consultation. Mikael Forsten (FIN) highlights the importance of good communication and encourages the EEF to involve NFs as soon as possible when new matters of importance come up.

15 2020 EEF Euro League to replace Division 2 in the NC Jumping

George Dimaras (GD), Chair of the EEF Jumping Working Group, presents the new concept of the EEF Euro League to the delegates. The full presentation can be found in annex to these minutes.

The EEF is in the process of signing a sponsorship contract for this new series and is starting to look for organizers. The draft rules have already been submitted to the FEI Jumping Department.

Simone Perillo (ITA) compliments the EEF for this new concept which looks exciting and is fully supported by the ITA NF. He asks for San Marino to be added to the qualification groups. Following his question why the Group “South” is bigger than the other groups GD responds that this is due to the fact that many of the listed countries don’t have a team yet.

Following a question from Maxim Kretov (RUS) GD confirms that the Euro League concept is designed for the “Seniors” age group but that NFs can definitely also send up- and-coming starting from the minimum age allowed in the Seniors category.

Mikael Forsten (FIN), Soenke Lauterbach (GER), Teodor Sheytanov (BUL), Joao Mouro (POR), Bülent Bora (TUR) and Marilena Mladin (ROU) share their positive opinions about the new concept. The TUR NF would wish to see that those that competed in the previous year in a CSIO5* would also be excluded from participation in the series.

Marilena Mladin states that would be interested in hosting a qualifier for the Euro League.

7

The Euro League concept (presentation) will be shared with member NFs after the General Assembly so that they can study the details and consult internally within their NFs. The members will also be informed as soon as the sponsorship contract has been signed.

16 Pooling the Talents

Andrew Finding (AF) and Nayla Stössel (NS) present the Pooling the Talents concept. The full presentation can be found in annex to these minutes.

The President adds that this subject is very important in order to secure the power and influence of Europe in the FEI.

Quentin Simonet (FRA) states that it is important for candidates to also represent a European vision. In order to have significant influence on voting matters on FEI level it is considered necessary to also form alliances with other Regional Groups.

17 Brotherhood

Murat Batur (TUR) presents the Brotherhood project on “Welfare of the Horse” which will be run as a regional workshop in Istanbul in September 2019. The full presentation can be found in annex to these minutes.

18 Elections

- Presentation of candidates - Election of 3 Board Members - Election of members for permanent EU-Committee

The candidates for the EEF Board are given 5 minutes time to present their candidacies to the delegates.

The General Assembly elects the following EEF Board members:

- Quentin Simonet, FRA (term: 2019-2023) - George Dimaras, GRE (term: 2019-2023) - Nayla Stössel, SUI (term: 2019-2023)

The President sincerely thanks Andrew Finding for the many years that he has served on the EEF Board and for the valuable contributions he provided at all times. The EEF will officially bid farewell to Andrew Finding at the next EEF Group meeting.

8

The General Assembly elects the following members for the permanent EEF EU- Committee:

- Catherine Bonnichon de Rancourt, FRA (term: 2019-2023) - Ronan Murphy, IRL (term: 2019-2023) - Klaus Miesner, GER (term: 2019-2023) - Gianluigi Giovagnoli, ITA (term: 2019-2023)

19 Confirmation of the Board in compliance with Belgian legislation: - Confirmation of the previous appointment of members of the Board - Confirmation of the end of the mandate of previous members of the Board - Confirmation of the composition of the Board

The General Assembly confirms that Mr Christian Paillot (FRA) had been elected as EEF Vice-President in 2010 and that his mandate as a member of the Board came to an end in 2012. The General Assembly confirms that Mr Michal Wroblewski (POL) had been elected as EEF Board Member in 2010 and that his mandate as a member of the Board came to an end in 2011 (due to death). The General Assembly confirms that Mr Wojtek Markowski (POL) had been elected as EEF Board Member in 2012 and that his mandate as a member of the Board came to an end in 2014. The General Assembly confirms that Mr Manuel Bandeira de Mello (POR) had been elected as EEF Board Member in 2010 and that his mandate as a member of the Board came to an end in 2014. The General Assembly confirms that Dr. Hanfried Haring (GER) had been elected as EEF President in 2010 and that his mandate as a member of the Board came to an end in 2018. The General Assembly confirms that Mr Andrew Finding had been elected as EEF Board Member in 2010 and that his mandate as a member of the Board came to an end in 2019. The General Assembly confirms that Mr Theo Ploegmakers (NED) had been elected as EEF Board Member in 2010 and as EEF President in 2018. He currently still serves as a member of the Board. The General Assembly confirms that Mr Armagan Özgörkey (TUR) had been elected as EEF Board Member in 2011 and as EEF Vice-President in 2012. He currently still serves as a member of the Board.

9

The General Assembly confirms that Mr Ulf Helgstrand (DEN) had been elected as EEF Vice-President in 2010. He currently still serves as a member of the Board. The General Assembly confirms that Mrs Eleonora Ottaviani (ITA) had been elected as EEF Board Member ( representative) in 2012. She currently still serves as a member of the Board. The General Assembly confirms that Mr George Dimaras had been elected as EEF Board Member in 2012. He currently still serves as a member of the Board. The General Assembly confirms that Mrs Nayla Stössel (SUI) had been elected as EEF Board Member in 2015. She currently still serves as a member of the Board. The General Assembly confirms that Mr Soenke Lauterbach had been elected as EEF Board Member in 2018. He currently still serves as a member of the Board. The General Assembly confirms that Mr Ingmar De Vos had been appointed as EEF Secretary General in 2010 and that his mandate came to an end in 2011.

For the sake of clarity, the General Assembly confirms that the following persons currently are members of the Board: Identification Capacity Effective date Mr Theo PLOEGMAKERS EEF President 18 November 2018 Mr Armagan ÖZGÖRKEY EEF 1st Vice-President 06 November 2012 Mr Ulf HELGSTRAND EEF 2nd Vice-President 08 September 2010 Mrs Eleonora OTTAVIANI Member of the Board (Athletes 06 November 2012 Representative) Mr George DIMARAS Member of the Board 06 November 2012 Mrs Nayla STÖSSEL Member of the Board 14 October 2015 Mr Soenke LAUTERBACH Member of the Board 18 November 2018 Mr Quentin SIMONET Member of the Board 25 June 2019

20 Update of the Strategic Planning Working Group

Soenke Lauterbach (SL), Chair of the Strategic Planning Working Group, presents the preliminary report of his group. The new Strategy for the EEF is currently work in progress and a workshop session with member NFs will take place in the context of the EEF Regional Group meeting in Moscow in November 2019.

21 Any other business

Bids for 2022 FEI World Championships

10

Following a question from Simone Perillo (ITA) the President confirms that the EEF will support European candidates for the 2022 World Championships but will not support a particular organizing committee.

New member NFs in the FEI The President informs the delegates about the fact that several new NFs are requesting membership with the FEI for approval by the 2019 FEI General Assembly in. He states that in a majority of those countries there is no equestrian at all but the new NFs nonetheless receive full voting rights if they get approved by the FEI GA. This may mean that in a couple of years decisions will be made by those that have no equestrian sport in their country. The President proposes to initiate a process with the objective to change the approval procedure for new members and to raise the bar of their equestrian know how before they can vote. He asks NFs to think about what it means for Europe if we just tolerate the current system for the long-term.

22 Closing

The President thanks the delegates for their numerous attendance of this General Assembly and their active contributions. He closes the meeting at 13h50.

11 Agenda Item 14:

EEF Communication Plan EEF Communication

Working Group: Chair Nayla Stössel (SUI)

Members Carina Mayer (GER)

Armagan Özgörkey (TUR)

Matt Williams (GBR) Agenda

1. Goal and common understanding of «corporate communication» 2. Internal vs. External communication 3. Where we stand and next steps 4. Questions & open discussion Goal and common understanding of «corporate communication»

The EEF shall improve its internal communication in order to reach the best possible unified voice of European Equestrian Sport expressed through its external communication Goal and common understanding of «corporate communication»

Which message shall

with which goal,

at what moment

in which form

with which instrument

be directed at which target group? Internal vs. External communication

Internal External • Responds to «shareholders» • Responds to stakeholders and thus works on the relation • Needs to respect the rules of amongst EEF and its relevance, distinctness, members/NFs correctness and good • Is related to the impression organizational culture (values) • Tells us something about the • Tells us something about the identity and works on brand performance and identification marketing Where we stand and next steps

ü WG established ü EEF communication concept (with definition of directives, principles, goals, tools & channels, guidelines and target groups, monitoring, control and reports) written and thoroughly discussed within WG üANNEX I «Goals and Road map 2019-2023» partly elaborated Where we stand and next steps

Ø Finishing ANNEX I «Goals and Road map 2019-2023» in relation to WG Strategic Planning Ø Elaboration of ANNEXES II «Communication in crisis situations», III «Organisation and competencies in the communication unit», IV «Newsletter», V «Social Media» and VI «Editorial plan» ØEnactement Where we stand and next steps

TABLE OF CONTENTS • Introduction Statutes, • common values, rules and • Purpose Principles, decision taking processes • Scope of application • Responsibilities and • Directives from superordinate management tools guidelines comptetencies • Principles of communication for • Monitoring, reports, control • Goals in communication • Target groups • a transparent, comprehensive and • Communication tools and channels consistent communication • Guidelines in communication • which underlines the EEF’s image as a progressive, service-based • Responsabilities and competencies federation, • Internal communciation Goal: • encourages the interest and • External communication identification of its target groups, • lays the foundations for the opinion • Monitoring, control and reports aking of its target groups, • Enactment • is confidence-building, also in crisis situations. Where we stand and next steps

TABLE OF CONTENTS • Introduction

• Purpose •Board • Scope of application tg1 •Office •NFs • Directives from superordinate management tools •WG, Committee (internal): •Partners/sponsors • Principles of communication • Goals in communication • Target groups • Communication tools and channels • Guidelines in communication •Athletes/owners • Responsabilities and competencies •Organizers tg2 •Federations and other bodies (such as FEI, other • Internal communciation NFs, IOC, etc.) •Opinion leaders/public authorities/politics • External communication (external): •Trade media & general media • Monitoring, control and reports •Broad public • Enactment Where we stand and next steps

TABLE OF CONTENTS • Introduction

• Purpose • website • Scope of application •Newsletters/press releases •E-mails • Directives from superordinate management tools Online: •Social media (facebook) •Survey tools • Principles of communication • Goals in communication • Target groups • Communication tools and channels • Guidelines in communication • Responsabilities and competencies •Phone calls •Meetings, working group sessions, trainings • Internal communciation •Media conferences Direct: •Sport products (Balkan championships, Riders • External communication Masters) • Monitoring, control and reports • Enactment Questions & open discussion Thank you for your attention. Agenda Item 15:

2020 EEF Euro League to replace Divison 2 in the NC Jumping “A team competition for EEF Countries” to replace Division 2 as part of the LONGINES FEI Nations Cup Series THIS PRESENTATION

This presentation is prepared to provide the General Assembly and the Board of the EEF an insight and understanding of a new concept for a Team Competition for national teams from EEF member NFs in a form of a series in stages.

This competition will replace the Nations Cup Division 2 and will still be part of the LONGINES FEI Nations Cup Series. ABOUT THE EUROPEAN EQUESTRIAN FEDERATION (EEF)

The EEF was formed in 2009 to address equestrian sport matters of European interest and to increase the influence of the European NFs within the FEI.

In 2018 the FEI Groups I & II were merged into the: EEF Regional Group, which now includes and represents 38 European NFs. MISSION OF THE EEF

● To develop and promote the equestrian sports across Europe. ● To support European regions in upgrading the level of equestrian sports. ● To improve communication between all stakeholders in the European equestrian sports. ● To protect the equestrian sports by ensuring and promoting the highest Standard of Horsewelfare.

The EEF will achieve the above in close co-operation with European NFs, the FEI and representative European Stakeholders. THE NEW EEF TEAM COMPETITION CONCEPT

This is a concept for a European Team Competition series in Jumping TO BRING TOGETHER all European NFs, riders and stakeholders.

It has an initial duration of five (5) years to allow enough time to create and establish a succesfull, sustainable and enduring product and system. GOALS OF THE TEAM COMPETITION IN JUMPING

● To create an attractive and exciting competition specifically targeted at 3* level National teams in Jumping, where teams from all EEF NFs have a reasonable chance to compete on par level.

● To develop this team competition between all European countries (Division 1 and Division 2) and make it the most talked-about jumping competition in the annual calendar for Europe.

● To reactivate and enhance national team spirit and competition and to help teams/riders/horses prepare for future Championships.

● To offer a platform for upcoming European Riders and NFs for their development in the Jumping sport.

● To encourage European owners to invest in younger horses for the teams and OCs to organize shows.

● To motivate and engage all stakeholders , media and audience in the European Jumping sport. THE TEAM COMPETITION IN SUMMARY

● Only teams from EEF member NFs are eligible to take part in the Team Competition and win it. ● Combinations of rider/horse from Division1 NF’s that have competed in a CSIO 5* in the current calendar year are not allowed to compete in the EEF Euro League. ● The Team Competition series consists of 8 Regional Qualifiers (RQs), 2 Semi-Finals (SFs) and the Final. ● EEF NFs are divided in 4 Regions for regional qualification purposes. There are 2 RQs in each Region. ● Teams qualifying from RQs take part in one of two SFs (as designated below). ● Teams qualifying from SFs take part in the Final. ● Winner of the Final is promoted to Division 1 of next calendar year. THE TEAM COMPETITION STAGES Winner

FINAL Division 1

SEMI-FINALS

REGIONAL QUALIFIERs REGION SOUTH (12 countries) – Bulgaria – Romania – Montenegro – Albania – – Bosnia Hercegovina – Moldavia – Ukraine REGION CENTRAL (9 countries) – Slovakia – Hungary – – Austria – Slovenia – Croatia – Liechtenstein REGION NORTH (9 countries)

Norway – Sweden – Finland – Denmark – – Estonia – Latvia – – Israel REGION WEST (8 countries) Belgium – Netherlands – Luxembourg – – Spain – Portugal – – UK REGIONAL QUALIFIERS - RQs (2 per Region)

● The RQs will be at 2*- 3* level. ● Teams have to compete in both RQs in their Region to get points to qualify for the SFs. ● The best five (5) placed teams in a Region will go to the designated SF. ● Points are allocated according to the existing Division 2 Nations Cup points system. ● The time between each RQ in the same Region will have to be a minimum of 2 weeks ● The number of teams competing in RQs is freely determined ● RQs are open to NFs outside the EEF, provided NFs from the respective EEF Regions are guaranteed a starting place SEMI-FINALS – SFs (2)

● The SFs will be at 3* level. ● Each SF will have ten (10) teams and is reserved only for teams from EEF NFs. ● The five (5) best placed teams from Regions South and Central will qualify for SF 1. The five (5) best placed teams from Regions North and West will qualify for SF2. ● In case of non-participation of a qualified team in a SF, such team is replaced by the every-time next team in the points in the same Region. ● In case of non-participation of five (5) teams from one REGION in a SEMI-FINAL, the vacant places are filled by teams from the other Region in the same SEMI-FINAL according to their points. FINAL (1)

● The FINAL is at 4* level ● Ten (10) Teams compete in the Final, which is reserved only for teams from EEF NFs. ● The winning team will be promoted to NC Division 1 for the next calendar year, unless such winning team comes from an NF eligible to compete in Division 1 in the next calendar year. In such case, it will be the each time next ranked team in the Final promoted to Division 1, provided always it does not come from an NF eligible to compete in Division 1 in the next calendar year. ● In case the winning team comes from the same NF relegated in the current calendar year from Division 1, then same team will still be promoted back to Division 1 for the next calendar year. TIME SLOTS FOR THE TEAM COMPETITION STAGES IN THE CALENDAR

Regional Qualifiers Semi-Finals Final May 1 ------June 15 June 25 ----- July 10 End of July

All shows to be entered in the FEI calendar by September 30th of previous calendar year ALLOCATION OF EVENTS FOR REGIONAL AND EUROPEAN IMPACT

Allocation of the events (RQs, SFs and Final) is very important for the success of this series in order to create the conditions for :

● team and audience participation and excitement ● promotional value of media exposure ● general spending (hospitality, travel, side activities etc) ● sponsorship opportunities and promotion of the sport ALLOCATION OF EVENTS FOR MEDIA IMPACT

The objectives:

● Sponsor intergration ● Focus on distribution in developing markets ● Enhanced media coverage for SFs and Final ● Content material to allow fans to engage through mobile devices ● Co-operation with home broadcast LOCATION – VENUES

● The RQs, SFs and the Final will be allocated only to countries that compete with a team in the Team Competition. ● Locations and venues for RQs, SFs and the Final will be determined and allocated by the EEF in consultation with the NF’s and the Sponsor/Partner. ● The choice for a location and venue will be based on criteria like : facilities, quality of OC, attractivity for sponsors, accessible location etc. ● The SFs and the FINAL will be large-scale appealing events offering : - maximum prize money for their respective star level - best venues and competition conditions - good media coverage ● The CSIOs of the Team Competition (RQs, SFs and Final) can be hosted by an NF already hosting a CSIO5* (subject to FEI Board approval) (PRIZE) MONEY ON OFFER

● To attract the best riders and horses at this sport level the total (prize) money on offer for the Team Competition will be € 1.200.000 * on annual basis, distributed as follows : RQs € 75.000 * for the Nations Cup class per show (x 8 shows) SFs € 150.000 * for the Nations Cup class per show (x 2 shows) Final € 300.000 * for the Nations Cup class (x 1 show)

* These amounts represent maximum funds in cash available in relation to the Team Competition on an annual basis and the final form of availability of such funds may be adjusted uniformly after deliberation with NFs and Organizers. THE ROLE OF THE EEF - MANAGEMENT

● The Team Competition is an EEF PRODUCT, run according to FEI approved rules.

● The EEF will manage the competition.

● The EEF will allocate participating teams to RQ’s and Semi-Finals.

● The EEF will secure a Partner (name sponsor) for the whole Team Competition.

● The EEF will arrange for any contracts with OCs/venues.

● In consultation with the Partner and the NF’s, venues will be chosen (and assigned the ‘O’ status) to ensure the best possible organization of the event and to achieve maximum exposure for the Team Competition and for the Partner. THE ROLE OF THE EEF - SPONSORSHIP

In co-operation with the Partner, the EEF will make available a sponsorship package to OCs consisting of : ● the prize money for the Nations Cup class ● free Timekeeping and Results for the whole event

The sponsporship package does not prohibit the OC to contract other sponsors for the whole event, the GP and/or individual classes, subject to same brand limitations. THANK YOU Agenda Item 16:

Pooling the Talents Pooling the Talents

Introduction Working Group

Chairman Andrew Finding (GBR) Members (from FEI NC) Nayla Stossel (SUI) Ellen Damhaug Scheel (NOR)

38 What our survey tells us

• 20 of the 41 NFs survey responses

• 8 NFs committee candidate plans

• Equality Policies • 5 NFs have a policy • Most seek the best person What our survey tells us

Does EEFs Pooling the Talents plan meets NF needs?

• Mostly yes • good start - be flexible • adapt to change • educate, explain, motivate people & NFs, incentivise, acknowledge FEI Trends

Nayla Pooling the talents – FEI figures 2016-2019 regarding equality Women in standing FEI committees 100%

90%

80%

70%

60%

50% 39% 40% 36% 33% 30% 28%

20%

10%

0% 2016 2017 2018 2019 Women in standing FEI committees

42 Pooling the talents – FEI figures 2019 regarding group representation

NBR. REP.

Group IX (14 NFs); 2; 2% Group VIII (20 NFs); 8; 10%

Group VII (18 NFs); 2; 2%

Group VI (8 NFs); 3; 4%

Group V (12 NFs); 4; 5%

Group EEF (41 NFs); 48; 58% Group IV (10 NFs); 13; 16%

43 Group III (12 NFs); 3; 3% Pooling the talents – FEI figures 2019 regarding country representation

Group XI

Group VIII

Other NFs being Group VII represented only by 0, 1, 2 or 3 members max. Group VI

36 out of 134 are Group V represented.

Group III

Group IV (10 NFs) USA 9 HUN 4 NED 6 Group EEF (41 NFs) GER 8 GBR 11

0 2 4 6 8 10 12

44 Pooling the talents – EEF countries currently represented at the FEI committees

Northern European Southern European Western European Eastern European Countries Countries Countries Countries

DEN BLR ESP BEL

FIN HUN ITA FRA

NOR POL GBR

SWE GER

IRL

NED

SUI

45 Our working group thinking

Andrew Our working group thinking

• Consider potential for an FEI supported leadership programme • Support best person for the job • Increase quality • Seek to: • Plan • Prepare • Promote • Appreciate • Support - especially NFs without committee representation Our working group thinking

How? – Our Four Point Plan • Plan • offer to visit up to 4 NFs to help develop plans • review leadership programme potential • Prepare • support on-line English language training through FEI Campus Our working group thinking How? – Our Four Point Plan • Promote & Appreciate • use EEF communication plan + reduce “consciousness” challenges • Support • visits for up to 4 NFs • with funding grant for English language training Conclusion

• Increase quality • Support NFs to plan • Offer, through NFs, their candidates language training • Promote leadership training to the FEI • Promote & appreciate, through EEF communications activity, reducing fear of the challenge • Provide selective support where needed • NFs drive the competitive election processes without EEF interference Thank you & Questions Agenda Item 17:

Brotherhood EEF BROTHERHOOD & DEVELOPMENT WORKING GROUP 2019

THEO PLOEGMAKERS ( NED ) BARBARA ARDU ( ITA ) MURAT BATUR ( TUR ) CARINA MAYER ( EEF )

Presentent by MURAT BATUR NF53 TURKEY EEF BROTHERHOOD PROGRAMME HISTORY

September 2011 EEF approves the initation of ‘ Brotherhood Programme ‘

September 2011 – December 2012. Preperation phase

March 2013. Official launch in Essen ( GER )

Presentent by MURAT BATUR NF TURKEY EEF BROTHERHOOD PROGRAMME HISTORY

This programme provides technical, theoretical and administrative assistance to a requesting NF

Under the administration of EEF

It is a programme where a donor NF can also be a receiver NF in another field.

Presentent by MURAT BATUR NF TURKEY DEFINITION Brotherhood Programme is a support and understanding of member NF’s linked by a common interest E.E.F.

Donor NF Receiver NF

Administration Service

Presented by MURAT BATUR NF TURKEY Donor NF Receiver NF

Netherlands Bulgaria

Ireland Hungary

Spain Estonia

Germany

Hungary

Presentent by MURAT BATUR NF TURKEY EEF BROTHERHOOD PROGRAMME Donor NF Receiver NF NF Spain Endurance trainer & consultant for NF Bulgaria infrastructure development and nat. teams

NF Netherlands Talent Identification Programme ( Jumping ) NF Hungary

NF Ireland Constructing of a new Eventing Track and NF Bulgaria Renovation of Shumen Course

Estimated Value Contributed per Donation was 4,000 Euro

Presented by MURAT BATUR NF TURKEY EEF ‘WELFARE OF HORSE’ REGIONAL WORKSHOP I 2019

In cooperation with

Presentent by MURAT BATUR NF TURKEY TURKISH EQUESTRIAN WEEK

30 AUG 31 AUG 01 SEP 02 SEP 03 SEP 04 SEP 05 SEP 06 SEP 07 SEP 08 SEP FRI SAT SUN MON TUE WED THU FRI SAT SUN CSI * CSI * CSI * EEF EEF VET- BALKAN BALKAN BALKAN BALKAN EQUESTRIAN EQUESTRIAN EQUESTRIAN EQUESTRIAN CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP IST IST IST WORK WORK CHECK ISTANBUL 2019 ISTANBUL 2019 ISTANBUL 2019 ISTANBUL 2019 SHOP SHOP BEF MEETING

FUTURE OF BALKAN MEETING

Presentent by MURAT BATUR NF60 TURKEY SCOPE OF THE REGIONAL WORKSHOP I Day I- 2 September Monday * Equine Health Compliance for Border Crossing and Custom Regulations * Long Distance Horse Transport * Equine Nutrition

Day II- 3 September Tuesday * Preparation of Regional Judges & Stewards for Officiating Opportunities * International Equestrian Event Organising

Presentent by MURAT BATUR NF TURKEY SCOPE OF THE REGIONAL WORKSHOP I

Day VI- 7 September Saturday

Morning Session Balkan Equestrian Meeting

Presentent by MURAT BATUR NF TURKEY SCOPE OF THE REGIONAL WORKSHOP I Day VI- 7 September Saturday

Afternoon Session

Balkan Equestrian Meeting with EEF * Future of Balkan Equestrianism • Alignment with EEF Products ie: -NC Div.2 Concept ‘New Concept - Generation Games

Moderated by Armagan Özgörkey

Presentent by MURAT BATUR NF TURKEY Agenda Item 20:

Update of the Strategic Planning Working Group Report of Strategic Planning Working Group

EEF General Assembly, 25 June 2019

Soenke Lauterbach TIMELINE OF THE STRATEGIC PLAN

2013 2014 2015 2016 2017 to 2020 3T 2013 4T 2013 2014 2015 2016 2017 to 2020 …

Kick Of Strategic Plan Working Kick Off StrategicPlan Group Implementation

Working Group EEF Strategic Plan discussion and elaboration document Final Review and EEF Board approval and EEF GA adoption of the EEF Strategic Plan Implementation of the EEF Strategic Plan actions based on 3 main strategic drivers:

LEAD PROMOTE DEVELOP

Regular evaluation of Strategic Plan and proposals for adjustments by the EEF Board

Establish the Strategic Plan 2021 to 20xx THE EEF ORGANISATION

The mission of the EEF is to maximise the potential and development of equestrianism throughout the continent: Working together with FEI and all member bodies as a modern and progressive organisation.

EEF’s responsibility is not limited to LEADING, to regulating traditional equestrian disciplines; our vision extends to PROMOTING the values and contributions of equestrianism, encouraging and PROVIDING EDUCATION based on a foundation of fair, safe competition and the welfare of its human and equine athletes by working together with all independent member bodies for the DEVELOPMENT of the sport, throughout Europe.

The equestrian sport is a global network of organisations brought together through their commitment to provide sporting opportunities for riders and horses in all equestrian disciplines.

The European Equestrian Federation (EEF) was founded in February 2010 with the main goal to democratically develop and promote equestrian in close cooperation with its National Federations, the FEI and the representative stakeholders organisations. Other prominent goals are to support National Federations to upgrade the level of equestrian sport across Europe and to improve communication between all parties involved in equestrian sport.

The European Equestrian Federation represents the interests of European horse sport within the FEI in close cooperation with the other continental organisations. It also liaises with the and other decision-making bodies on matters of concern to the horse community. LEAD the European equestrian sport with competence and be recognised for such by its members, FEI, the European authorities, national governments and other sport and trade organisations. PROMOTE the values and contribution of horse sport to society; encourage and provide education based on fair, safe competitions and on the welfare of its human athletes. DEVELOP the sport, work together with all independent member bodies throughout Europe How do we envision the sports landscape in 2030?

Who / what does the EEF want to be and to achieve? S trengths

W eaknesses

O pportunities

T hreats Vision

Mission

How? Following the brainstorming session, the Working Group has defined areas that have the potential to provide a unique selling point (USP) for the EEF: USP Reining

• First priority: remain an FEI discipline

• Second priority: FEI kicks Reining out

- NRHA Europe is open for a cooperation with EEF - EEF business plan still to be established USP EU Lobbying

• Proposal: Dedicated lobbyist in Brussels

Full-time (?) with an office in city centre USP Development

è Identify existing programmes in NFs è New initiative through EEF Brotherhood with a detailed menu/ booklet è Topic at EEF Forum again USP Communication

• Roadmap being developed, based on strategic goals • Daily business info ongoing already (website, newsletter) • Communication concept is currently written è presented at EEF GA

• 1st priority: internal communication with members • 2nd priority: external media communication + public USP and online competitions

• eSport/eGaming is not our core competency; at this point of time no reason for EEF to get involved

• Online competition with real Horse and Athlete - FEI standpoint: unsanctioned events → opposition - EEF/NF: potential product

• No goal, investigate USP EEF Ranking

è No real USP for the time being USP Volunteers + Officials

• Proposal: Love4Horses platform to connect OCs, Officials, volunteers to create opportunity

è Develop a detailed concept for implementation Role of EEF To be a service organisation for members • as lobbyist within the EU è establish an office

• by representing members in the FEI è increase European influence in FEI è indentify common standpoints on important FEI matters è review of membership criteria in FEI Role of EEF To be a service organisation for members • in development of the sport in Europe è establish a new Development and Education initiative through EEF Brotherhood è consider a plan for Reining under EEF governance (if out of FEI) è create a Love4Horses platform to connect OCs, Officials and volunteers Role of EEF

To achieve this, we will create and implement a communication strategy.

We will revisit the voting system in the EEF and FEI.

We will identify the needs of EEF members to fulfill our role. To be continued…