2019 • EVENT REPORT 2 // Valencia Boat Show 2019 Report | Index

1. VALENCIA BOAT SHOW 2019 A revamped show Unprecedented growth Professional management Record results

2. OUR MAIN SUPPORTERS The organisation: UEN and La Marina de València Strategic partner Feria Valencia Institutional partners Sponsors Partners Media partners Other: Spanish Navy

3. SPONSORSHIP SUCCESS STORIES MAPFRE: corporate regatta and prospective client networking Cillar de Silos: Social presence amongst exhibitors Alfatec: Brand positioning M Yachts: Expansion in Europe Valencia Mar: positioning Decathlon: a space at sea Helly Hansen: official clothing

4. EXHIBITOR SUCCESS STORIES

5. COMMUNICATION TOOLS Media coverage Online press Written press Radio Social Networks Website Visibility display

6. THE FUTURE OF THE VALENCIA BOAT SHOW A strategic bet New fishing section Growth in catamarans VALENCIA Competitive sailing Nautical tourism The strategic plans of La Marina de València BOAT SHOW 2019 The Valencia Boat Show, celebrated its 11th edition from the 30th of October to the 3rd of November 2019 in La Marina de València, with the organisation of Union de Empresas Náuticas (UEN) and Consorcio Valencia 2007, the managing body of La Marina de València. 4 // Valencia Boat Show 2019 Report | A revamped show A revamped show | Valencia Boat Show 2019 Report // 5

The event featured an expanded and revamped offer and For the first time in the history of the Valencia Boat Show, in 2019 A revamped commitment that strategically combined the professional Professional the position of director of the show was separated from that show area dedicated to the exhibition and sale of new boats with management of president of the Union de Empresas Náuticas, which was an a large free access area which hosted activities related to the important step towards the professionalisation of the event. sea, open to the public every day. The new director of the Valencia Boat Show since January The Valencia Boat Show once again attracted the leading 2019, the journalist Nacho Gómez- Zarzuela, is an expert in the boatyards and brands in the sector presenting a selection marine and competitive sailing competition sector, following of new boats, new features, engines, accessories and marine 21 years at the Marca newspaper, twelve of them in charge of the services. In addition, the event complemented the showcased newspaper’s sailing section and having been the press officer in offer with talks, water sports, gastronomy, innovation, tourism, Spain for the last edition of the Volvo Ocean Race. Thus, the 2019 film screenings and a wide programme of activities which edition, the Valencia Boat Show had a specialised professional included the celebration of the anniversary of La Marina de team dedicated to the event full time. València with concerts, water sports and exhibitions.

In 2019, the Valencia Boat Show has set a new record number of The Valencia Boat Show concluded its 11th edition with the Unprecedented exhibitors and reached full house, with 94 companies exhibiting Record clear confirmation that the new commitment to combine the growth at the event and the biggest surface area in its history, 28,000 results professional area and the open area has been a great success. m2 dedicated to all things nautical. The event set a record number of visitors since it began to be held in the autumn dates and featuring new boats, with a total 2019 has also been a record edition in terms of institutional of 22,300 visitors over the five days of the event in 2019, with support and sponsorship, a series of combined partnerships an additional 10,000 visitors who came to enjoy the concerts that have made possible the success of the event. The Valencia of the Anniversary Celebrations of La Marina de València Boat Show had Feria Valencia as a strategic partner, MAPFRE outside the show’s hours. as the official insurer,Citroën as the official vehicle,Gipsy Gin as the official gin and the sponsorship ofM Yachts, Cillar de In 2019, the show also set a new record in terms of exhibiting Silos and Valencia Mar. It also had the collaboration of Alfatec, companies, with a total of 94 and had the biggest exhibition Tactic Audiovisual, Federación de Vela de la Comunitat area yet, of 28,000 m2. In addition, the feedback from exhibitors Valenciana, Federación de Remo de la Comunitat Valenciana, at the end of the event and the number of ongoing or wound up Decathlon, Helly Hansen and Valencia Premium, as well as the operations reveal that the Valencia Boat Show event this year support of Turisme Comunitat Valenciana, València Turisme, has achieved its twofold aim of remaining a leading event in Valencia City Council, Fundación Deportiva Municipal and turnover for the sale of new boats and showcase itself as an Turismo Valencia. event that brings the sea closer to citizens. 6 // Valencia Boat Show 2019 Report | Record results

IN NUMBERS

22.300 10.000

Visitors to the Valencia Boat Show Attendees at the concerts of the Anniversary of La Marina de València

28.000 4.460

m2 of event area Average daily visitors

94 95%

Exhibiting companies Of satisfied exhibitors

700 45%

Number of exhibitor accreditation Turnover increased passes distributed 8 // Valencia Boat Show 2019 Report | Our main supporters Our main supporters | Valencia Boat Show 2019 Report // 9

OUR MAIN SUPPORTERS

The organisation: UEN and La Marina de València company M Yachts also decided to join forces with the The Union of Nautical Companies (UEN), a non-profit project, as well as the family winery Cillar de Silos, whose association, is responsible for the organisation of the wines became the protagonists of the different events. Valencia Boat Show together with La Marina de València. The UEN, the employers association of the sector in The Valencia Boat Show was also in partnership with the Valencian Community has since December 2018 a Alfatec, Tactic Audiovisual, the Valencian Community Sailing management board headed by Isabel Gil and composed Federation, the Valencian Community Rowing Federation, entirely of women. Decathlon, Helly Hansen and Valencia Premium.

Since the 2018 edition of the Valencia Boat Show, Consorcio Media partners Valencia 2007, the managing body of La Marina de València, One of the great new features of the 11th edition of the has joined the project as a co-organiser, with significant Valencia Boat Show was the creation of the “Media Partners” contributions in terms of services, staff and facilities. The category in which the main national nautical media took Marina de València is strongly committed to the Valencia part, increasing their support for the event and relying on Boat Show, which forms part of its strategic line of work an extended brand presence in a strategic event for their in the marine sector, in which it is developing interesting sector, establishing a powerful alliance for the future. The projects. media collaborators of the Valencia Boat Show 2019 were The Islander Magazine, Revista Mares, Nautica y Yates, Strategic partner Feria Valencia Skipper, Nauta 360, European Life, Grupo V, Top Barcos and In terms of organisation, one of the great new features of Panorama Náutico. this edition of the Valencia Boat Show was the incorporation of the Feria Valencia as a strategic partner, contributing its Spanish Navy one hundred years of experience in trade show management. The Spanish Navy wanted to become one of the representatives of the event of great value that has been Institutional partners the Valencia Boat Show. The institution came to the event 2019 was a key year for institutional support of the Valencia with the Spanish Patrol Vessel Audaz, which offered sea Boat show, as the institutions became involved with baptisms for children and free visits aboard to raise public the backing of Turisme Comunitat Valenciana, València awareness of its work. Turisme, Valencia City Council, Fundación Deportiva Municipal, and Turismo Valencia.

Sponsors and partners The revamped edition of the Valencia Boat Show has also been a powerful incentive for sponsoring and collaborating brands and companies. MAPFRE renewed and extended its support for the event, becoming the official insurer, as did Valencia Mar, which renewed its committed as a sponsor. Citroën joined as the official vehicle of the event, Gipsy Gin was the official gin and the prestigious international 10 // Valencia Boat Show 2019 Report | Sponsorship success stories

SPONSORSHIP SUCCESS STORIES

MAPFRE: M Yachts: Expansion in Europe Corporate regatta and prospective client networking The luxury yacht charter company M Yachts presented its In 2019, the insurance company MAPFRE renewed its new product division, M Yachts Club, at the Valencia Boat commitment to the Valencia boat show, becoming the Show. This is a platform designed to offer yacht owners a official insurer of the event, which was exclusively present wide range of carefully selected high quality services, as at the boat show as the perfect platform for networking well as a comprehensive yacht management tool allowing with the exhibiting companies, its main potential client, owners to measure and evaluate all the parameters of each generate brand image and carry out team building actions yacht and assess their needs. with managers and workers, such as a corporate regatta organised by QuickSail, exhibiting at the show. It also introduced M Yachts Life, a global yacht charter solution, which provides the client with the best yachts on Cillar de Silos: Social presence amongst exhibitors the market and also offers all the services necessary to Cillar de Silos, a family business with a strong tradition enjoy the best experience. M Yachts Life, which has offices in vine growing and the production of top-of-the-range in Hong Kong, Australia and now Spain, offers yachts for wines in the Ribera del Duero, committed to becoming the charter in the Mediterranean, but also in places as far official winery of the Valencia Boat Show, giving visibility afield and attractive as the Maldives, Thailand, Indonesia, and prominence to its brand and its wines at the Exhibitors’ Australia and soon, in the Caribbean, United States and Arab Evening and the various events and talks of the show. Emirates.

Alfatec: Brand positioning Helly Hansen: official clothing Alfatec, a company specialising in sectorial technological One of the nautical brands of reference in marine projects, held, within the framework of the Valencia sportswear was responsible for the official equipment of Boat Show and with the emblematic Veles e Vents as the Valencia Boat Show, which provided the clothing for its headquarters, the conference ‘Puertos Inteligentes, both the organisation and the authorities linked to the Marcando el rumbo’ (Intelligent Ports, Setting the Course) in event. The Helly Hansen brand consolidated great presence which they brought together port authorities from all over both in the media and amongst exhibitors and visitors who Spain to address issues of interest discussed by experts in showed admiration and interest in the specialised clothing. technology, smart ports 4.0 and systems integration.

Valencia Mar: positioning The third marina of Valencia, Valencia Mar, once again participated as a sponsor in this edition of the Valencia Boat Show. After its presentation to the public just a year ago at the Valencia Boat Show, Valencia Mar has quadrupled the number of boats present and already has a waiting list for boats of specific lengths. And once again, the Valencia Boat Show was the perfect setting to host its famous beach and showcase its facilities and services.

Decathlon: a space at sea The Valencia Boat Show had, as one of the great new features, an exclusive space dedicated to the French company Decathlon, which allowed to test its nautical material in the water for free. The “Decathlon Beach”, located at the foot of the Veles e Vents building, was a public success and a great example of brand activation. 12 // Valencia Boat Show 2019 Report | Exhibitor success stories Exhibitor success stories | Valencia Boat Show 2019 Report // 13

EXHIBITOR SUCCESS STORIES

The companies exhibiting boats at the Valencia Boat Show clearly perceived the change in the type of clients visiting this year’s event, with an increase in the number of national clients from outside the Valencian Community and international clients, the main markets standing out being Russia, the United Kingdom and France.

“This year the quantity and quality of the clients in terms of purchase intention has been significantly higher. We have served people from areas that until now were not visiting the show: Cantabria, Andalusia... and as always also from nearby provinces such as Murcia and Castellón. We have managed to close deals with clients here and we leave with many contacts to continue working with in the coming weeks, so we are very satisfied.”

- Juan Manuel Endrino, head of Nautica AZA, official distributor of Jeanneau and Prestige Yachts.

“The Valencia boat show is the first in Spain that has understood that we are already in the 21st century, and has decided to give it a 180-degree turn with the hiring of a truly professional team, which not only works with the intention of selling boats It goes much further.”

- Pedro Sardina, ABC de la Náutica

“We have had quality visits from all over the Levante area, Madrid and the south of Spain, with potential clients showing great interested. There has been an We have noticed that the client improvement, in enhancing the accessories ““A lot of interests has been really comes to purchase. area and separating it from this area.” shown by medium to high- Operations have been closed. end clients, both Spanish and - Ricardo Bosch, head of Marina Estrella foreign, especially Russians and some British.” - Antonio Gadea, head of Sport Nautic, at the Valencia Boat Show. distributor of Bénéteau and Excess Yachts. - Manuel Vicente García, distributor of De Antonio Yachts for Levante. 14 // Valencia Boat Show 2019 Report | Communication Tools Communication Tools | Valencia Boat Show 2019 Report // 15

COMMUNICATION TOOLS TV COVERAGE The Valencia Boat Show had a specialised video production Full 24-minute report broadcast on Movistar + and Garage company covering all the events and distributing the TV (the world’s leading action sports television channel videos both to online sailing media and to general and with 6 million subscribers in Spanish-speaking countries.) specialised television channels. MEDIA COVERAGE The show has guaranteed content on 32 national, regional Media presence (written and online press) of the Valencia and local television channels, with guaranteed broadcasts Boat Show 2019 would have an advertising value of on 25 of them, as well digital media that include the daily 2,770,000 euros. summaries of the event. 16 // Valencia Boat Show 2019 Report | Communication Tools Communication Tools | Valencia Boat Show 2019 Report // 17

WRITTEN AND ONLINE PRESS MARINE KIPPARI SAIL WORLD The Valencia Boat Show 2019 generated a total of 502 articles, of which: BUSINESS WORLD 8080 422422 ARTICLES IN DIGITAL MEDIA

ARTICLES IN THE WRITTEN PRESS 116116 MILLIONMILLION PEOPLEPEOPLE 2.250.000€2.250.000€ FIGARO NAUTISME ABC NÁUTICA BARCOS A VELA ACCUMULATED POTENTIAL MEDIA VALUE OF THE COVERAGE IN THE WRITTEN AND ONLINE PRESS AUDIENCE REACH

In 2019 the Valencia Boat Show doubled the number of media mentions and increased the value of media reach by one million euros.

UK

Articles in the media EL MUNDO CADENA COPE SAIL WORLD 245 502

Million euros media value 1,42 2,25

Articles in the written Press 59 80

VBS 2018 VBS 2019 18 // Valencia Boat Show 2019 Report | Communication Tools Communication Tools | Valencia Boat Show 2019 Report // 19

RADIO LEVANTE-EMV LAS PROVINCIAS LEVANTE Appearances and interviews on the main regional and national radio stations. Live programme on Cadena COPE from the (SUPLEMENTO ESPECIAL) Valencia Boat Show.

Social networks 558806 impressions from the 1st of June to the 14th of November.

1.2K1.2K 109109 141K141K 2.3K2.3K NAUTA 360 SKIPPER SPEND IN Interactions from Twitter clicks Twitter impressions Twitter profile visits Twitter the 1st of October from the 14th of to the 14th of October to the 14th November of November

4.5K4.5K 3.4003.400 449449 Interactions from the Minutes watched from 1-minute views from the 1st of October to the the 1st of October to the 1st of October to the 14th of Facebook 14th of November 14th of November November 10K10K 1.1001.100 56k56k THE ISLANDER 10-second views from the Engagements from the 1st of People reached since 1st of October to the 14th October to the 14th of November the 18th of October of November (videos shared or commented on) 3.8K3.8K 22.1K22.1K 1.2K1.2K Reactions from the 1st of October People reached with the Event responses to the 14th of November Facebook events

Interactions from Instagram story views from 3.2K the 1st of October to the 1st of October to the 14th 3.2K the 14th of November 1.9K1.9K of November Instagram 20 // Valencia Boat Show 2019 Report | Communication Tools The Future | Valencia Boat Show 2019 Report // 21

Website From Sept. 1st 2019 to Nov. 4th 2019 20.82120.821 97.84597.845 UNIQUE USERS PAGE VISITS

Visibility display Visibility in focal points of interest to the public such as: THE FUTURE OF THE VALENCIA BOAT SHOW • Madrid: Atocha station and streets of Madrid • Valencia: MUPIS circuit in the centre of Valencia A strategic bet • Bus circuit in the centre of Valencia The success of the Valencia Boat Show in terms of sales Nautical tourism • Display at La Marina de València and visitors in this 2019 edition validates the strategic The Valencia Boat Show will once again focus on nautical bet on a free area open to the public with a wide range tourism and the promotion of the city and the Community of activities and a professional area reserved for the as a destination par excellence for sea sports. After the exhibition and sale of boats, engines, accessories and success of the first edition, the event will host again in marine services. 2020 the “Professional Meeting of nautical tourism”, bringing together agencies organising national and local New fishing section events to give them first-hand knowledge of the nautical The new features of the Valencia Boat Show 2020 included offer in Valencia. Also, and again with Turisme Comunitat a specific section dedicated to fishing, a small highly Valenciana, the show will bring together the unique offer of specialised event within the framework of the Valencia active and nautical tourism in the region and will spotlight Boat Show, dedicated to this sport in all its aspects. the Valencian Community as a nautical destination to journalists from around the world. Growth in catamarans The commitment to multihulls will also grow in the next The strategic plans of La Marina de València edition of the Valencia Boat Show, with a specific area La Marina de València, a worldwide reference in the for catamarans in which the latest models from the world of sailing, has increased its offer in moorings and major brands will be showcased. The multihull sector is infrastructure and is increasingly attracting more start- experiencing exponential growth in the marine market, ups and professionals related to innovation and top-level with events specialising in this type of boats. The Valencia marine technology, becoming a true nautical hub 4.0. Boat wants to be a reference in this field and to this end, In this sense, the Valencia Boat Show has become the will offer brands a specialised section bringing together a flagship of the Valencian dock, an event of its own with wide offer of multihulls. unlimited potential.

Competitive sailing Another of the objectives of the Valencia Boat Show for its next edition is to get closer to high competition sailing, and to be able to become a centre of convergence of innovation and development of initiatives related to large regattas. La Marina de València has leading companies of international prestige that can become champions of this section that aims to bring together the main players in national and international competitions. València is the sea 28th October - 1st November 2020

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