Final Report Mission Attendees Namibia Value Partners ROI Roster

"The ATWS was a definite highlight this year, both "It was another AMAZING Summit! You guys outdid professionally and personally, and it was such a privilege yourselves this year — stellar performance all around.” to be part of the Tribe!” BRYAN KINKADE, ASSOCIATE PUBLISHER, AFAR BRIGIT BEKKER, WILDERNESS SAFARIS NAMIBIA UNITED STATES NAMIBIA Final Report Mission Attendees Namibia Value Partners ROI Roster

[Summit Opportunities]

1. 2. 3. 4. 5.

Explore Namibia Network with Create Learn about Product Promote your industry leaders relationships with Development, product, brand from over 60 peers and media Marketing, and destination to countries Sustainability and industry decision Industry Trends makers Final Report Mission Attendees Namibia Value Partners ROI Roster

[Imagine. Inspire. Invest.]

From October 26-31, approximately 650 delegates gathered daily in Namibia, to explore, learn, be inspired and to invest in creating a more sustainable adventure travel industry. Final Report Mission Attendees Namibia Value Partners ROI Roster

[Attendees]

Operator, Agent & North America 39% Accommodation 47%

Industry Partner 23% Africa 26%

Europe 18% Tourism Board 17%

South America 8% Media 12% Pacific 3% Association Partner 1% Other 3%

Asia 2% Final Report Mission Attendees Namibia Value Partners ROI Roster

[Featured Speakers]

Imagine. Inspire. Invest. Featured speakers from around the globe each approached the Summit theme with their unique perspective and background. A sample of this year’s featured speakers included:

President of Namibia, Anna Pollock, Conscious Zita Cobb, Shorefast Hifikepunye Pohamba Pico Iyer, Writer Travel Foundation / Fogo Island Inn

Chief Ian Campbell, Dr. Philip Stander, Desert Lion Squamish First Nation Hannah Messerli, World Bank Conservation Tim Cahill, Writer “This year’s Summit was another great chance to get face to face with so many in our industry. As we see it, this is a business about relationships. The annual Summits are one of the most important events for Bannikin, an opportunity to continue to build those relationships and learn what’s happening outside of the conference hall.”

SHANNON GUIHAN, DIRECTOR, BANNIKIN TRAVEL & TOURISM Final Report Mission Attendees Namibia Value Partners ROI Roster

[Namibia]

Please indicate any changes to your perception of Namibia as an adventure travel A key focus of each Summit is an destination: opportunity for the adventure travel community to experience the host destination. Namibia hosted all Summit attendees on 1% More favorable two-days of adventure. In 16% perception of Namibia as an adventure travel addition, Namibia hosted destination international media and buyers Same perception of on pre-Summit adventures. Time Namibia as adventure in the destination allowed travel destination

delegates to understand what Less favorable adventure travel offerings perception of Namibia as adventure travel Namibia has to offer. 83% destination

280 Delegates Reporting "Namibia! This country was trying hard to steal my heart before the plane even landed. Once on the ground and on my PSA, my heart was officially stolen. We criss- crossed Namibia by mountain bike and 4X4, visiting the Namib desert, Sossuvlei while ticking off some wildlife along the way, most notably giraffe. H&I Adventures is now working hard to finalize a new mountain bike safari tour to this wonderful country, Namibia!"

EUAN WILSON, DIRECTOR, H&I ADVENTURES LTD SCOTLAND Final Report Mission Attendees Namibia Value Partners ROI Roster

[A Conservation Story]

Did you get a clear A centerpiece of the 2013 understanding of Summit was Namibia’s Namibia's conservation communal conservancies as story during the shining examples of a Summit? model for the future of communities and wildlife management. 1% 16% Yes

Some understanding

No 83%

282 Delegates Reporting Final Report Mission Attendees Namibia Value Partners ROI Roster

[Summit Value]

Average number of new, valuable contacts made Every Summit attendee’s time is by delegates at the Summit: valuable and for that reason the ATTA creates an environment at the ATWS where delegates and partners leave with actionable and tangible results. Final Report Mission Attendees Namibia Value Partners ROI Roster

[Partner Attendees]

• Created awareness of destination or product/ service for key industry influencers and media.

• Increased credibility within the adventure travel industry

• Valued as adventure travel industry champion

• Achieved intimate networking support, facilitated by ATTA

• Created new business opportunities with Summit attendees

! “In 20 years of working in the travel and tourism industry, ATWS is the most effective B2B experience I have ever had. That was my first impression in Lucerne and it was more than confirmed in Namibia.”

YAN BACKOWSKI, SNOWMASS TOURISM UNITED STATES Final Report Mission Attendees Namibia Value Partners ROI Roster

[Summit Partners]

Summit Host Namibia Tourism Board

Summit Dinners Tourismo Chile & Ireland Tourism

Summit Lunches Tourism, Mexico

Coffee Break Ecuador

Our partners’ involvement is key to the success of Cocktail Party Brazil

the Summit. A clear return on investment is Energy Lounge Switzerland / Lucerne important and, for that reason, we match our Summit Connections Blue Mountains, Lithgow & Oberon Tourism partners with the opportunities that we jointly Speaker Engagement Visit Anchorage / National Geographic Traveler think will best showcase their destination or Scholarship Program Rome McGuigan P.C. brand. Peer to Peer Exchange Alaska

Partners utilize the ATWS for product sampling, MediaConnect

extensive networking and lead generation, brand Marketplace Snowmass Tourism building and promotions, while other partners Adventures Namibia Tourism Board dedicated support to specific speakers, initiatives Room Partners Salta, Tourism Organisation or events. Closing Party Jordan Tourism Board / Columbia

Storytelling Team Namibia

Air Discounts Air Namibia & South African Airways

Program Printing Ripon Printers

Other partners - Innovation Norway, Wanderlust, Global Rescue, World Nomads, Northern Cape Tourism Authority, ExOfficio, First National Bank, Fjord Norway, Standard Bank, Visit Greenland, Windhoek Lager Final Report Mission Attendees Namibia Value Partners ROI Roster

[Return on Investment]

Over the course of a partnership, a major partner can expect to receive at least 1.5 million impressions (across a broad array of channels from emails, press, website and event marketing) in addition to social media exposure through Facebook, Twitter and LinkedIn among others.

Please note that these impressions are with qualified adventure travel professionals and industry influencers. All impressions are based on data as of December 2013 and are conservative estimates.

Branding During the Summit Included:

Summit program and in Summit Connections event app

Large banners in event locations

Rotating visuals on screen prior to presentations

Social media posts about events

Partnership specific opportunity well- branded for destination/brand Final Report Mission Attendees Namibia Value Partners ROI Roster

[Attending Buyers]

09West CW JOURNEYS Splash White Water “The Summit is nothing like the traditional International Rafting fairs - participants come from varied kinds Adventure Life Cyclomundo of business, varied profiles. The mix of Macs Adventure Summer Feet Cycling people enhances the exchanges. This mix is Africa Adventure Deeper Africa Consultants National Geographic Tafari Travel very rich in terms of nationalities of Diplomat Travels & Adventures / businesses: media, bloggers, buyers, ASI - Alpinschule Tourism Agency National Geographic Thika Travel suppliers and all from various sizes, from Innsbruck Expeditions the big companies to the individuals. We Enchanted Thomson Family gained much this week - lots of ideas, but Asia Pacific Travel, Expeditions Natural Habitat Adventures Ltd. Adventures also the support on the directions to follow Escape Travel Thomson Safaris and the issues to solve to develop our own Austin-Lehman Sweden AB Orvis Travel strategy. After this Summit, we are part of Adventures Tierra del Volcan / the adventure travel community and tribe. EverGreen Escapes - Ponte Travels World Bike No doubt, I got hooked. The ATWS is the Authenticore Cascadia & Adventures event not to miss.” International Quivertree Family Äventyrsresor Expeditions Viventura GmbH Explore! - North THOMAS BOUTIN, ACTIVE 4 Baumeler Reisen AG America REI Adventures Water By Nature ADVENTURES - DISCOVER FRANCE Rafting FRANCE Big Five Tours & Gondwana Brasil Riksja Travel Expeditions Ecoturismo Wilderness Travel ROW Adventures BikeHike Adventures Greenloons S-Cape Countryside BikeToursDirect H&I Adventures Ltd Travels srl

Borton Overseas Hauser Exkursionen Saddle Skedaddle International Butterfield & SHEjourneys Robinson Immersion Journeys SNP Natuurreizen Ciclismo Classico Intrepid Travel Final Report Mission Attendees Namibia Value Partners ROI Roster

[Attending Suppliers]

3eTravel Central de Ecoturismo Gondwana Brasil Mountain Sport Springbok Atlas Ecoturismo Mexico Tours & Safaris Adventure Slovenia Delfin Amazon Cruises Great Walks of Namibia Reservations Summits Africa Adventure Travel Australia CC West, Inc. Eco Team - Sri Lanka Surtrek South Grosvenor Tours Nomadic Journeys American Travel African Bikers Tours Ecoexperiencias Tour Operadores Hike'n Sail in Okavango Expeditions Terres Nordiques African Eagle Ecuador Adventure / Ibex Expeditions, Pack Safari The Muddy Boot African Profile Opuntia Galapagos Safaris - Namibia Ecojourneys / Pure Brasil Ultimate Safaris Colombia Adventure Icelandic Mountain Namibia Amigo Trails - Guides PureQuest Adventures Mexico's Copper Enchanted Viaventure Central Canyon Specialists Expeditions Indian Outskirts by Rainforest America Indebo Expeditions Antarpply Expeditions Encounters Asia / Wild Dog Safaris Jungle Lodges Jeri Off Road Real Life Adventure Argovia Finca Resort Travel Wilderness Safaris ETours Travel Czech Kallpa Tour Operator- Atlantis Divers Rep. & Chile RED Sustainable Wilderness Scotland Travel Baumeler Reisen AG ExoAdventure / Land Tours Ghana Ygarapé Tour Exotissimo Travel LTD Rventures Holidays Boogie Pilgrim - Group Zoar Tours and Madagascar Luxury India Holidays Safari Legacy Safaris Expediciones Mexico Pvt Ltd. Brazil Ecotravel Verde Say Hueque - Mabaruli African Argentina Tours Bunyonyi Safaris Ltd Expediciones Sierra Safaris Norte de Oaxaca Sense of Africa Cabo Expeditions Macedonia Experience Mexico Experiencias Xcaret Snow Leopard Maritaca Turismo Adventures Pvt. Ltd Campus Trekking Fiore tours Mountain Lodges of SouthExpeditions / Canopy River Peru TravelEcuador Final Report Mission Attendees Namibia Value Partners ROI Roster

[Attending Tour Operators] Attending tour operators not designated as Supplier or Buyer in the Marketplace.

Absolute Travel CMH Heli-Skiing & Malawian Style Odysseia-In Travel Uptuyu Adventures Summer Adventures Ltd, Bulgaria Active 4 Adventures - Matiti Safaris Vagabond Adventure Discover France Connemara Wild Prima Vera Tours Tours of Ireland Escapes, Ireland Mercury Himalayan Safaris & Travel Ltd Adriatic Kayak Explorations INDIA Venezuela Elite Tours / Jadranske Cristales Aventura Rahhalah Explorers Kajak Ture Tours Mongolian Travel Viator Travel Safari Destinations Africa Journeys Detours Jordan Mountain Travel Volcanoes Safaris Escapes Ltd Sobek Safaris Unlimited -The EcoTraining South Trailhopper Namibia Zbulo! - Discover Africa Nomad Tours & Africa My Adventure Albania Safaris Namibia Salaton Safaris Ltd Eldertreks Africa Travel Co / Namibia Exclusive SeaTrek Sailing Wildlife Adventures Erta Ale Safaris Adventures

African Footprints EuroAmerican Travel Namibia Horse Safari Secret Patagonia Tours & Sustainable Company Tourism Southern Explorations Aqua Expeditions Namibia Individual S.A.C. ExperiencePlus! Travel / Mountain Spirit of Africa Bicycle Tours Bike Namibia Aracari Travel Tasermiut, South Extreme Ireland Namibia Tracks and Greenland Askja Reizen Trails Expeditions Fantastico Sur ATI Holidays Naturally Namibia Terra Nova Tours Futurismo Azores Banjara Camps & Adventures Nature Friends The Adventure Islands Retreats Safaris Infinite Safari The Kangaroo Bike Asia Adventures O.A.R.S. Traveller cc

Chameleon Holidays & Juvet Landscape Hotel OCSC SAILING - SAN Tour d'Afrique Travel FRANCISCO CA USA Kili Base Adventures TrekTrek d.o.o Final Report Mission Attendees Namibia Value Partners ROI Roster

[Attending Media]

Gary Arndt Regina Fraser Annika Hipple Dennis Lewon Everything - Everywhere Grannies on Safari Freelance Writer, Editor, Backpacker Outlets: Everything-Every- Outlets: PBS, Hufngton and Photographer Outlets: Backpacker maga- where.com Post, AARP Travel, Share- Outlets: Various print and zine and digital editions Everything-Everywhere. care online travel and environ- backpacker.com com granniesonsafasri.com mental publications annikahipple.com Don Mankin Ellen Barone Wendy Geister Adventure Transformations EllenBarone.com The Adventure Post Eric Hiss Outlets: Hufngton Post, Outlets: Independent Trav- Outlets: The Adventure wandermelon media LLC Active Over 50, The Ad- el Content Producer Post Outlets: Conde Nast Trav- venture Geezer ellenbarone.com theadventurepost.com eler, Delta Sky, Robb Re- adventuretransformations. port, wandermelon.com com Laura Begley Bloom Graeme Green wandermelon.com Travel + Leisure Journalist, Travel Writer & Grant Martin Outlets: Travel + Leisure Photographer Lyn Hughes Freelance Writer travelandleisure.com Outlets: Wanderlust, Na- Wanderlust Travel Media Outlets: economist.com, tional Geographic Traveler, Outlets: Wanderlust, wan- lonelyplanet.com, CNN Berne Broudy The Sunday Times, The derlust.co.uk, Unique Hon- Money Freelance Writer and Pho- Guardian, The Indepen- eymoons, freelance for UK tographer dent, Metro, The Daily Ex- newpapers, radio & TV Jen Murphy Outlets: Outside, Sierra, press, TRVL, Vacations & wanderlust.co.uk AFAR Media Bike, Men’s Journal, Popu- Travel, South Morn- Outlets: AFAR Magazine lar Science, Climbing and ing Post... Juno Kim afar.com more... graemegreen.org Runaway Juno authenticoutdoors.com Outlets: runawayjuno.com, Tim Neville Pam Grout mastertravelphoto.com Freelancer Ashley Castle Freelance Writer Outlets: Outside, New York AFAR Outlets: CNN Travel, Huf- Bhaskar Krishnamur- Times, Financial Times, Via, Outlets: afar.com ington Post, Men’s Journal, thy Robb Report, Mountain travelwithcastle.com many more Dewworks about.me/timneville pamgrout.com Outlets: AAA Home & Melissa DiDonato Debbie Pappyn Diane Haithman Mark Edward Harris Away, Departures, Lonely Grannies on Safari Aaron Gulley Planet Freelancer Freelance Travel, Arts and freelance photographer/ granniesonsafari.com Freelance Writer dewworks.com classetouriste.be Outlets: Outside Magazine, Entertainment Writer writer/author Mingrui Du Virtuoso Life, Islands Mag- Outlets: Studio City Patch, Outlets: Outdoor Photog- Elaine Lee Paddling.net, Los Angeles rapher, DigitalPhoto Pro, Freelancer/Consultant azine, Men’s Journal, Des- Ugogurl Productions Times Travel Weekly, TravelAge Outlets: Chinese Editions: tin-Asian, Sport Diver Outlets: pathfinders. dianehaithman.com West, Conde Nast Traveler, GQ, Esquire, Men’s Health, www.aarongulley.com com,essence.com, Jet JAL Skyward, Getty Imag- Outside, Titan Sports, Na- Magazine, Black Enterprise es tional Geographic Traveler Magazine MarkEdwardHarris.com ugogurl.com Final Report Mission Attendees Namibia Value Partners ROI Roster

[Attending Media]

Everett Potter Robert Reid Mary Turner Other Media Attending Everett Potter’s Travel Re- ReidOnTravel Outside magazine Select Days of the port Outlets: National Geo- Outlets: Outside Summit: Outlets: Everett Potter’s graphic Traveler, Lonely outsideonline.com Travel Report, National Planet Geographic Traveler, Travel reidontravel.com David De Kati Auld + Leisure, New York, Four Vleeschauwer Getaway Magazine Seasons Magazine Haley Shapley Freelancer www.getaway.co.za everettpotter.com/ Freelance Writer/Editor classetouriste.be Outlets: AAA Journey, Nico del Franco Laura Powell Four Seasons Magazine, Arnie Weissmann WHUDAT.de DailySuitcase.com Fodors.com, etc. Travel Weekly -- U.S. Outlets: Emirates Open haleyshapley.com Outlets: Travel Weekly Susanne Maier Skies Magazine; Around (U.S.), travelweekly.com blackdotswhitespots.com the World Radio; WU- Kate Siber SA-TV/Washington, DC; Freelance Marcus Woolf Janine Anne Mare The Washington Post; Outlets: Outside, National The Adventure Post Africa Geographic Travel Weekly Geographic Adventure On- Outlets: The Adventure africageographic.com dailysuitcase.com line, Boston Globe Post, Outdoor USA Maga- katesiber.com zine Norie Quintos theadventurepost.com National Geographic Trav- Mark Sissons eler Freelance travel journalist Outlets: National Geo- Outlets: Major North Amer- graphic Traveler ican newspapers, including nationalgeographic.com/ the San Francisco Chroni- traveler cle, Dallas Morning News, Globe and Mail, Gigi Ragland Star, Vancouver Sun and Women’s Adventure maga- Hufngton Post. “I just wanted to offer a huge thanks zine marksissons.com for including me at this year's ATWS. Outlets: Travel Editor What a gold mine. I came back excit- Women’s Adventure mag- Veronica Stoddart azine, and freelance travel USA TODAY ed and inspired and counting down and food writer for print Outlets: USA TODAY Theresa Storm the days until next year. I already and online publications travel.usatoday.com Storm Communications Sancha Trindade have a few assignments lined up and womensadventuremaga- A Cidade na ponta dos de- Outlets: up! (WestJet’s in- - zine.com flight), Postmedia Network dos newspapers & Canada.com Outlets: acidadenapon- box just as fast as I can type them. John Rasmus (largest Canadian news tadosdedos.com What an amazing event.” Men’s Fitness chain), WestJet Vacations, Outlets: Men’s Fitness TravelWeek, WildHope mensfitness.com Tim Neville, Freelancer and Outside Magazine Correspondent Final Report Mission Attendees Namibia Value Partners ROI Roster

[The ATTA Team]

ATTA Regional Executive Directors

Antonio Del Rosal! Chris Chesak! Chris Doyle! Manal Kelig! Executive Director, Latin America Executive Director, North America Executive Director, Europe Executive Director, Middle East & [email protected] & Oceania [email protected] Africa [email protected] [email protected]