Media Kit | 2020

MEDIA KIT | 2020

CHICAGOLAND AREA Chicago, IL THE POWER OF TRANSIT ADVERTISING

GREATER VISIBILITY FURTHER REACH BETTER RETURN ON INVESTMENT

Big, bold messages seen by Touches every demographic Research shows for every thousands of people each day $1 spent on out-of-home Millions of monthly impressions (OOH), $5.97 in sales result Can’t be blocked, skipped, or avoided like other media Flexibility to go where More effective driver of mobile, consumers live, work and play social and digital engagement

Of all consumers say advertising they see outside the home is likely to influence 70% a purchase. Transit ads capitalize on their time as they drive, walk or ride to work, school, events and more – in a format they can’t avoid. +18%

Transit advertising, one of the +68% +212% +45% most cost-effective OOH media +316% options, is an important part of any advertising campaign.

It boosts the effectiveness of 60 80 100 advertising on other channels, giving advertisers a much higher return on investment REACH DAILY AVG % for ad dollars spent. App/Web Total OOH Total TV Live TV Live OOH + Total Internet OOH + Internet Total App/Web OOH + Total Social OOH + Social Total Radio OOH + Radio Total 0 20 40 INCREASE IN REACH WITH OOH CHICAGO, IL DEMOGRAPHICS

Pace is where Chicago Lives When people think of Chicago, they think of downtown, the Loop, Wrigley Field, The Magnificent Mile, Lake Shore Drive and, of course, Lake Michigan. However, Chicago is just a part of Chicagoland when it comes to transit. More and more Chicagoans live outside the City of Chicago and that is CURRENT POPULATION increasing. The transit system for these riders is Pace and, today, Pace is busier than ever! 9.4 MM

Reach Neighborhoods To reach Chicago’s growing number of suburban transit users, you need the mobile strategies of Pace. Only transit media can 49% 51% take your brand and message into the neighborhoods you want MALE FEMALE to reach and provides you exposure 24/7.

52% 22% 16% 7% 3% WHITE HISPANIC AFRICAN-AMERICAN ASIAN OTHER PACE SYSTEM MAP

Pace Chicago operates 210 fixed routes with more than 91 compressed natural gas vehicles. This includes the Pulse rapid transit service with faster trips every 1-20 minutes.

#PaceSuburbanBus PACE RIDERSHIP EXCEEDS 8,000,000 PASSENGERS PER YEAR.

THE PACE METRO SYSTEM

Pace provides bus and shelter services to Chicagoland. 95,400

AVG. DAILY RIDERSHIP

218+ 1,241 581,095 BUS ROUTES SHELTERS PASSENGER MILES CAMPAIGN POSSIBILITIES

You Can't Reach Chicago Without Pace There’s a whole new strategy for reaching the Chicago market. There’s downtown Chicago and then there’s “Chicagoland” –– the fast-growing suburbs of Chicago where people are moving in record numbers. Transit ads on Pace put you in front of this powerful suburban audience.

Serving six counties and 40 million+ riders each year, Pace is Chicagoland. While Metro buses and the CTA cover “Metro Chicago”… Adsposure and Pace now cover the “Land”.

NUMEROUS ADVERTISING OPTIONS ARE AVAILABLE TO FIT ANY SIZE BUDGET

Our expert team of designers can help advertisers create the most compelling and eye-catching graphics for every campaign, from ads promoting a company, to more creative options like charity sponsorships.

Some campaign ideas include: • Brand awareness • Product launches

• Company re-branding • Charity sponsorships • Cause marketing e.g., breast cancer awareness • Event promotions • Support for local sports teams • Employee recruiting and ‘now hiring’ campaigns • Reaching the masses at local events • Seasonal promotions Contact us today for more ideas. PLANNING DESIGN PRODUCTION INSTALLATION Our experienced sales From there, our expert, Once a design is We then coordinate with team helps advertisers in-house designers get finalized, we get to work the local transit agency determine the best to work on design on production. Our to have the graphics mix of advertising options. We can use 30,000 square foot installed in a timely options based on customer-provided state-of-the-art facility manner. The Adsposure budget and timing designs or work with has 12 Durst printing installation team is 3M® requirements. We can advertisers to create machines (the most in certified to ensure every

WORKING WITH WORKING US also help develop new, eye-catching the county) along with graphic is installed creative ideas and designs. Up to three multiple cutters and perfectly the first time, messaging for greater design concepts are laminators with over putting ads out in the advertising impact. typically included in the 300,000 sq. ft. of output public eye as fast as initial design phase, daily. We use only the possible. depending on ad types best 3M® materials for and quantities. all printing to ensure ads have the highest professional print quality for better appearance and longer life span. The Transit Advertising People

TRANSIT ADVERTISING

Impact on the Community and Local Economy

Transit advertising is not just advertising – it is a revenue-generating resource for the transit agency itself. For every dollar spent on transit advertising, a portion goes Investing in transit directly back to the transit agency. This enables the agency advertising is an to improve and enhance services, and add more bus routes, investment in the shelters and benches, which feeds money and work back local economy into the local economy. BUS ADVERTISING

KONG KING KONG FULL WRAP Contact ustodayfor fully-wrapped bus.fully-wrapped back ofthebus, toa placard onthesideor available, from asmall optionsare advertising A widevariety ofbus even more. amplifying theimpact peak commuter times, Visibility increases during areas.to outlyingandrural areas ofthecity,populated – from heavily themost and make impressions lasting peoplego Buses gowhere options andpricing. QUEEN W/HEADLINER QUEEN KING W/HEADLINER KING BUS ADVERTISING INTERIOR CARD HEADLIGHT FULLBACK SUPERTAIL STATIC STREET FURNITURE ADVERTISING

Individual Asset Sheets Available for Your Convenience

Adsposure represents 1000’s of pieces of street furniture that are placed all over our markets, at bus stops and locations in high traffic areas. Advertising on these assets can be geographically targeted so that consumers see ads relevant to that part of town. For greatest effect, ad artwork can vary from asset to asset so that the message is relevant for the specific area where the asset is located.

Media Sheets of exact asset by location is available upon request. WE ARE THE TRANSIT ADVERTISING PEOPLE.

At Adsposure, we have one focus: transit advertising. It’s our passion, and the only thing we do.

Since 2006, Adsposure has cemented its position as one of the nation’s leading companies in transit advertising by helping advertisers maximize reach and surpass their marketing goals with an effective mix of innovative, eye-catching, compelling advertising messages.

KEY Bus Streetcar Chicago, Shelter IL • New York • Des Moines, IA • • City, NY Bench Pace Chicago Digital • Access Bus Kansas City • Greater Cincinnati Metro Area (Cincinnati & Northern KY) Rail Sales Ofﬁce • Lexington, KY Nashville, TN •

Ft. Worth, TX • • San Antonio, TX

Some things that set us apart: • GUS, our Global Unification • We attract quality advertisers • We invest in and fully immerse System, is a custom-built ERP that enhance their image our company into each market program specifically designed and reputation, as well as the we enter by opening a local for transit. It tracks and image and reputation of the office and hiring experienced processes static and dynamic transit authority partners. sales executives to live and inventory to provide our sales • We are focused on work in that market. team and customers real-time optimizing every penny of inventory so that every asset is • Our total staff has over 100 revenue potential. Transit used to its fullest potential. years of combined expertise advertising is our primary in transit advertising. focus, not a side activity.

We have transformed empty spaces and nondescript buses, trains, trollies, paratransit vehicles, Transit advertising is bus shelters, benches, kiosks and ticket vending machines into powerful advertising messages in a growing number of cities, including Cincinnati, Des Moines, Fort Worth, Kansas City, Lexington our passion. (KY), Nashville, Northern Kentucky (TANK) and San Antonio. Let us help you turn highly valuable empty space into powerful advertising messages. The Transit Advertising People

adsposure.com/chicago