THE NEWSLETTER OF THE HEALTHCARE BUSINESSWOMEN’S ASSOCIATION Advancing Women’s Careers MARCH/APRIL 2003 Making a Difference for Patients and Business: Catherine Angell Sohn, 2003 HBA Woman of the Year Robin Madell, Senior Editor, Cline Davis & Mann, Inc. CONGRATULATIONS TO THE HBA’S 2003 WOTY

t’s not just what she does; it’s how she does it, and why. Catherine Angell Sohn, PharmD—Vice President of Worldwide Business I Development for Consumer Healthcare (CH) at GlaxoSmithKline (GSK; Philadelphia, PA), member of GSK CH’s Ex- ecutive Committee, and this year’s HBA “Woman of the Year” (WOTY)— is a woman on a mission. To be exact, she’s on several missions: helping patients, helping business, helping those she mentors, and helping the industry. It’s a tall order to strive for success in these important areas, each of which is also key to the HBA’s mission of advancing women in healthcare. But Sohn is not one to shrink from tall orders. And she wants everyone in the HBA to know, as the sign on her desk says: “It Can Be Done!”

Helping Patients The Healthcare Businesswomen’s Association has named Sohn began her professional career as a clinical pharmacist caring directly for Catherine Angell Sohn, PharmD, Vice President, Worldwide patients. She grew up with a community of local pharmacists as mentors, in- Business Development and Member of the Executive Committee cluding her father, laying the groundwork for her continued focus on patients at GlaxoSmithKline Consumer Healthcare, as the 2003 “Woman of the Year.” Sohn is being honored for her outstanding achieve- later in her career: “The pharmacists I saw always talked to all of their patients, ments in business, her demonstrated leadership and team-building advised them on their medications and on other things they could do to im- skills and her support for women’s career advancement. prove their health. I grew up thinking that pharmacists were health experts for Please join us in honoring this exceptional professional during the the community.” At the time when she earned her doctoral degree in pharmacy HBA’s 2003 “Woman of the Year” (WOTY) luncheon. 25 years ago, pharmacists—particularly women—rarely considered careers in Thursday, May 1st, 2003 • 11:30 am Hilton New York, New York City turn to 2003 HBA WOTY on page 5 Watch your mail for details and your invitation!

In other news from the Boston Chap- HBA Chapters Update ter of the HBA, Hope Krakoff, Direc- tor, Perot Systems (Boston, MA), has re- Eileen Woods the Boston Chapter of the HBA hope cently been named to the Board of Di- Managing Partner, Agentive; everyone is having a happy, healthy start rectors as the Program Director. Gonye HBA Chapters Correspondent to 2003.” The Boston Chapter kicked- also notes that chapter elections will take off their first event of the year at the head- place in November, 2003. She is currently The Atlanta Chapter of the HBA quarters of Millennium Pharmaceuticals, putting together a search committee to Linda Bishop, Chapter Director of Inc. (Cambridge, MA) on Tuesday, identify a new President, President Elect, Communications, reports that the At- March 25th from 5:30–8:15 pm. The Treasurer and Secretary. Any member lanta Chapter is seeking a speaker for their keynote speaker, Sheila Heen, co-author interested in joining the committee to first meeting of 2003. For information of Difficult Conversations – How to Dis- search for these positions should contact on topics and timing, please contact cuss What Matters Most, and a teacher of Gonye at [email protected]. Bishop at [email protected]. negotiation at Harvard Law School, pre- sented, “Managing Difficult Conversations The San Francisco/Bay Area The Boston Chapter of the HBA in the Workplace.” Heen has appeared on (SFBA) Chapter of the HBA Boston Chapter President, Karla the Oprah show and her articles on nego- The SFBA Chapter of the HBA con- Gonye, District Sales Manager, Schering tiation have appeared in Fortune, Oprah’s tinues to forge ahead with growth in all Labs (Plymouth, MA) states that “We at O Magazine and Real Simple. turn to HBA CHAPTERS UPDATE on page 6 MEETING HIGHLIGHTS is published bimonthly for the members of the Healthcare Businesswomen’s Association, 333B Route 46 West, Suite B-201, Fairfield, NJ 07004. Phone: (973) 575-0606 Fax: (973) 575-1445 ROCHE HOSTS THE HBA’S FEBRUARY EVENING SEMINAR E-Mail: [email protected] Web: www.hbanet.org EDITOR Britta Herlitz CREATIVE CONTRIBUTOR Managing Up, Down and Sideways Rosemary Azzaro MANAGING EDITOR Joanne Tanzi CHAPTERS CORRESPONDENT Margaret Gardner, Managing Director Although the three panelists were asked to re- Eileen Woods Global Medical Communications LLC view different aspects of management, their key ART DIRECTOR DeborahAnne Chingas Sandke messages were similar: management is all about ADMINISTRATIVE COORDINATOR Rosanne Gogerty In business, your effectiveness often depends influencing people, and influencing people is all Please send correspondence regarding the HBA Bulletin to: Joanne Tanzi at the above on the ability to get commitment from the key about knowing and respecting the individual. address. people you work with—these people may in- Ketterman noted in her presentation that HBA BOARD OF DIRECTORS clude colleagues, direct reports or managers in “…people leave managers, not companies. Man- PRESIDENT—Nancy Larsen, President, PROmedica Communications, Inc. the same area of the company or across func- agers need to remember it’s all about the person, PRESIDENT ELECT—Daria O. Blackwell, President, White Seahorse, Inc. tions and organizational boundaries. How is which means good communication, sharing of IMMEDIATE PAST PRESIDENT—Mary E. Cobb, CEO/ this commitment best secured? What are some information, and clear feedback on performance.” President, PACE, Inc., a Lowe Healthcare Company FIRST VICE PRESIDENT—Barbara M. Pritchard, practical steps you can take to President, The Pritchard Group SECOND VICE PRESIDENT—Patricia Pesanello, build trust, credibility and co- Chief Knowledge Strategist for Pharmaceuticals & Health Sciences, BusinessEdge Solutions operation in relationships SECRETARY—Lynne Allegra, Associate Director, Organizational Development, Pharmacia across functions and within Corporation your own area while also meet- TREASURER—Kathleen Milligan, Vice President, Marketing and Sales, Endeavor Pharmaceuticals ing your organization’s strate- CO-DIRECTORS OF CAREER DEVELOPMENT— Anne Camille Maher, Consultant, Health Leaders gic goals and impacting the and Lisa Courtade, Director, Global Business Research, bottom line? Those are the Pharmacia Corporation CO-DIRECTORS OF COMMUNICATIONS— questions that the expert panel Donna Ramer, Public Relations Consultant, and at the HBA’s February 6th Susan Youdovin, President, B&Y Communications CO-DIRECTORS OF MARKETING— evening seminar answered. Ilyssa Levins, Chairman and Chief Executive Officer, GCI Healthcare and The program, “Managing Debra L. Newton, President and CEO, Newton (Left to right): The evening’s “mini-seminar” leader, KELLY FITZGERALD, Gravity Shift Up, Down, and Sideways: CO-DIRECTORS OF MEMBERSHIP— Building Commitment across Right Management Consultants; with the three panelists: MICHELLE T. PETTIT, Janna K. Calhoun, Vice President, Taylor Nelson Ortho Biotech Products, L.P.; SUSAN KETTERMAN, Aventis Pharmaceuticals; Sofres Intersearch, Inc. and Organizational Boundaries,” Elizabeth M. Mutisya, MD, Senior Director/ and BARBARA KENNEDY, Novartis Pharmaceuticals Corporation. Clinical Leader, DNA, Analgesia, Johnson & Johnson was hosted by Hoffmann-La CO-DIRECTORS OF PROGRAMS— Stephanie G. Phillips, PhD, President, Project Roche, Inc. (Nutley, NJ). Christine Zak, Di- Kennedy shared in her summary of managing up House, Inc. and Jill Quist, Vice President, Client Services, rector of Customer Marketing, Roche Labora- that “it is important to treat those you manage as Right Management Consultants PAST PRESIDENT–STRATEGIC PLANNING— tories, Inc., participated in the program as did the you would want to be treated—be open and hon- Teri P. Cox, Senior Managing Partner, Cox three expert panelists who shared their views and est, be yourself, be ethical, communicate impor- Communications Partners ATLANTA CHAPTER PRESIDENT— Jan Hannon, experiences about managing and influence. Bar- tant information, and give credit where credit is President, Envision Communications, Inc. BOSTON CHAPTER PRESIDENT— Karla Gonye, Key bara Kennedy, Executive Director of Scientific due. And, no matter what the situation, remain Pharma Specialty Field Force, Boston District Sales Manager, Schering Labs Operations, Novartis Pharmaceuticals Corpora- composed and professional.” Pettit summed it SAN FRANCISCO BAY AREA CHAPTER PRESIDENT— tion (East Hanover, NJ), discussed managing up, up nicely with her statement that “to get our Heather Simonsen, Commercialization Manager, Cholestech Susan Ketterman, Vice President of Human Re- jobs done, we need other people.” Her three ADMINISTRATORS EXECUTIVE DIRECTOR—Carol Davis-Grossman, sources, North America, Aventis Pharmaceuticals “take-aways” apply not only to managing side- The Charles Group, Inc. ASSOCIATE DIRECTOR — Susan Dunkelman, (Bridgewater, NJ), discussed managing down, and ways, but to managing up and down: 1) it’s all The Charles Group, Inc. Michelle Pettit, Eastern Regional Business Di- about relationships—take the time to always HBA STANDING COMMITTEES rector, Critical Care/Surgery Franchise, Ortho be respectful; 2) recognize others for their con- ASSOCIATION RELATIONS—Patricia Pesanello CHAPTERS—Leigh Ann Soltysiak Biotech Products L.P. (Bridgewater, NJ), dis- tributions, and 3) reward others for ways they CORPORATE MEMBERSHIP—Sharon Callahan FINANCE—Kathleen M. Milligan cussed managing sideways. help you and help the organization. INDIVIDUAL MEMBERSHIP— Harriet Gruber LEADERSHIP CONFERENCE—Donna Ramer and Anne Camille Maher NEWSLETTER—Britta Herlitz NOMINATING—Mary E. Cobb FOOD FOR THOUGHT SPECIAL THANKS TO PROMOTION—Susan Youdovin PUBLIC RELATIONS—Lisa Mele This three-part question was posed to attendees HOFFMANN-LA ROCHE, INC. for sponsoring this event RESEARCH—Rose Rios during the HBA’s February 6th evening seminar. and for providing facilities for this program and to SENIOR WOMEN’S BREAKFAST (AD HOC)—Shellie Caplan STRATEGIC PLANNING—Teri P. Cox Why not give it some thought? program organizers JILL QUIST, Vice President, Cli- VOLUNTEERS—Charlene Prounis Does email help or hurt your ability to influence ent Services, Right Management Consultants WEB SITE—Dianna W. Main WOMAN OF THE YEAR—Mary E. Cobb and Daria O. Blackwell people? Have you become dependent on email as (Maplewood, NJ) and STEPHANIE PHILLIPS, PHD, your sole means of communication? How can you im- President, Project House, Inc. (Hackensack, NJ), Co- prove your use of email? Directors of Programs for the HBA.

Meeting Photos by Joe Vericker/PHOTOBUREAU, Inc. 2 www.hbanet.org HBA Bulletin March/April 2003 CHRISTINE ZAK, Roche TIME TO MAKE A DIFFERENCE Laboratories, Inc.; HBA President NANCY The HBA is a volunteer group, and its success is LARSEN, PROmedica due to countless hours of Communications, Inc.; time spent by members to MAUREEN MCKELVEY, plan and execute pro- Fleet Bank; and PEG grams, publications, and MCCORMICK and GINNY other services. HSIEH, both of Roche At the February 6th Laboratories Inc. meeting, HBA President Nancy Larsen, Presi- dent, PROmedica Com- Following the panel presentations, at- what is important to the other person. As munications, Inc. (New York, NY), honored tendees were given the opportunity to re- defined by Fitzgerald, reasoning is “using Gayathri Koundinya, Commercialization fine and practice their own influencing skills. logical arguments and factual evidence.” In- Manager, CV Therapeutics, Inc. (Palo Alto, CA) as the recipient of the HBA’s “Time to Make a Kelly Fitzgerald, Senior Consultant, Right spiring, on the other hand, is “making a re- Difference” award. Koundinya was nominated Management Consultants (Maplewood, quest or proposal that arouses enthusiasm for her role as President and founder of the San NJ), led everyone through a “mini-seminar” by appealing to a person’s values and ide- Francisco/Bay Area Chapter of the HBA (HBA-SFBA). She worked tirelessly to get the on influencing. She noted that influence may als.” Finally, consulting, the highest level chapter established and continues to success- result in resistance, compliance or commit- skill, is “seeking a person’s participation fully lead HBA-SFBA. Hallmarks of her presi- ment—and, in business, we should strive in planning a strategy, activity, or change for dency include successive years of membership growth and the development of well-attended for commitment. Compliance may be easy which his or her support and assistance and respected professional programs. to get, since it stems from the power of are desired.” To be better prepared to use authority—the job will get done if a per- these techniques on the job, participants son with higher authority requests that it practiced them in small groups lead by be done. However, there is rarely an “ex- facilitators to close the evening’s session. tra step” taken or an extra effort put into This was another successful HBA completing the job. To gain commitment, event, enjoyed by a crowd of enthusiastic individuals need to use the skills of reason- HBA members that again filled the space ing, inspiring and consulting, and appeal to available to its maximum capacity.

Participants practiced what they learned.

(Left to right) HBA’s Executive Director (Laft to right) Co-Directors of Career CAROL DAVIS-GROSSMAN, The Charles Group; Development ANNE CAMILLE MAHER, Health with 2003 HBA Woman of the Year Leaders; and LISA COURTADE, Pharmacia CATHERINE ANGELL SOHN, PharmD, Corporation; with HBA Individual Membership GlaxoSmithKline; and SHELLIE CAPLAN, Committee Chair HARRIET GRUBER, (Left to right) VIVIAN PAGOULATOS, RPH, Caplan Associates, Inc. Gruber & Company Communications. MBA, Axiom Science Group; ROBIN WINTER- SPERRY, MD, Scientific Advantage LLC; and LELIA O‘CONNOR, Ngal So Consulting.

(Left to right) MARY L. MARTINEZ, Avenits Pharmaceuticals; with DIANE SNYDER and KATE MEADE, (Left to right) MICHELLE BARRY and PRISCELLA both of Schering-Plough Corp; and ANN ISOM, SUSAN KETTERMAN, and PATRICIA SANTEN, RUSSONIELLO, both of Novartis Pharmaceuti- all of Aventis Pharmaceuticals. cals Corporation; with KAREN TIBBASLS, Ipsos.

HBA Bulletin March/April 2003 www.hbanet.org 3 CLASSIFIED ADVERTISING

POSITION OFFERED the marketing of projects and products SPMC in the subject line. The client will ac- on an international level. There is exten- cept no inquiries. Director of Clinical Research Projects sive interaction with Commercial Direc- (CNS)—Organon Pharmaceutical. Details: tors, International Affiliates, Medical Direc- POSITION OFFERED Eric Nunes, PHR, Corporate Recruiter, Or- tors and Opinion Leaders. The incumbent Assistant Manager, Advertising and ganon Pharmaceutical, Direct: 973-324- will be responsible for achievement of 6941 [email protected] Production—Organon Pharmaceutical. goals within approved budget guidelines LOCATION: Roseland / West Orange, NJ. and individual targets agreed upon. They POSITION OFFERED Details: Eric Nunes, PHR, International will also be responsible for the strategic Recruitment Manager, Organon Phar- Our client Abbott International is seek- management and cooperation of regions maceutical. Direct: 973-324-6941 ing a Senior Product Manager—Car- with sales or sales potential in excess of [email protected] diovascular The primary responsibility of $100 MM. Email all resumes to the Senior Product Manager is to manage [email protected] with the code

WELCOME NEW MEMBERS

Stephanie Angarola Lisa M. Bond Gene Carbine Michi Garrison Molly McCarthy Deanna N. Schuly Pharmacia Corporation Catholic Health East Database Network CardioVasc, Inc. Natus Medical OCC, North America, Inc. Susan Angulo Catherine Bozeman MD Associates Shera Gruen Susan McHale Rita Sharma NDCHealth The Foundation for Better Linda A. Cardillo Braun Consulting AstraZeneca Karen Shen Denise Apcar Healthcare Schering-Plough Karin Hayes Pharmaceuticals LP AlphaDetail, Inc. Neale-May & Partners Yvonne Theresa Brill Corporation ArcLight Systems Loraine McMillan Susan Sheridan Liat Ashkenazi Timely Data Resources Rebecca Carroll Joann T. Heberer 2Mac Meetings & Events Roche Laboratories, Inc. Forest Laboratories, Inc. Susan Brink Pharmacia Corporation Guidant Corporation Planning Alycia Noel Shilton Catherine Baker HealthMark Multimedia Carol Cartwright Suzanne Heckt Pauline McNulty GeneEd, Inc. KENEXA Lynn Brown MCS Norma-Jeanne Hennis Johnson & Johnson–PGSM Sharon M. Sifford-Wilson Kathy April Barr Right Management Joan Glasser Centofanti MedPharm Sandhya Mohan Pharmacia Corporation The Stump LLC Consultants Centofanti Consulting, Inc. Communications CV Therapeutics Sheila Smith Catherine Beath Elise Brownell PhD Wendy Lou Chen Rahcyne Hill Linda Katherine Molnar Renaissance Consulting , Inc. Bayer HealthCare Guidant Corporation Hoffmann-La Roche Inc. NASA/Girvan Inst of Tech. Group Wendy Bell Anita Burrell Chi J Chung Pauline Ho Lisa Monro Wanda Smith Clinical CONNEXION Aventis, Inc. Guidant Corporation Johnson & Johnson– PGSM SimStar Internet Solutions Guidant Corporation Lisa Ann Bellm Sheree Butterfield Leah Coles Britt Huber Judith Moreines Diane Snyder Carolyn Bing DBM ApotheCom Associates, The Parkinson’s Institute Schering-Plough Medical Medical Rebecca Elizabeth LLC Susan Jaber Shannon Moser Corporation Communications Caffrey Donna M. Collins Wilson Laura Jamieson Hammer Press Sandy Sonnessa Ciphergen Biosystems Inc. Medtronic Pharmacia Corporation Patrick Mullen Campbell Alliance Merrill Corry Juliann Kaiser Cap Gemini Ernst & Young Kerrie Sovelove MediVia Kaiser Marketing Group Grace Ann Mumoli Pharmacia Corporation Martha Cummings Melissa Karame Eisai Inc. Maureen Stellwag Advantage Healthcare Inc. Medsn Michele Santangelo Newton Gravity Shift HBA CALENDAR Althea Danzey Margarita Tanabe Kasle Murphy Amber Stimeling Eisai Inc. Vascular Architects, Inc. Wyeth Verispan Sarah DeMann Mary Kaysen Maureen Mycka Annette Summers THURSDAY, MAY 1ST, 2003 McGraw-Hill Healthcare L.P. Roche Laboratories Inc. Bio-Rad Labs Woman of the Year Luncheon Publications Lynden Kidd Vidya Nayak Jacqueline Terreri Celeste Demitrios Guidant Corporation Roche Laboratories, Inc. 11:30 AM Ken Clark International , Inc. Wilson King Jr. Susan Lee Oliver Terry Beebe Thomas Hilton New York, New York City Kathleen DiLeonardo Oxford Institute for Oliver John Partners J. Knipper & Co. Healthcare RN Continuing Education Colleen Papadeas Marketing Support JUNE 5TH & 6TH, 2003 ImpactRX Carolyn Kopchains ImpactRx, Inc. Karen Thompson HBA WOMEN’S LEADERSHIP CONFERENCE Jennifer Dolan Kenexa Katherine Pedrick Thomas Ferguson Associ- Responsibilities of Leadership McKesson Corporation Julie Kudyba The Pedrick Group, Inc. ates, a CommonHealth Ocean Place Conference Resort Theresa Donahoe Schering-Plough Sonia de la Torre Gene Tick Long Branch, NJ Susan Dorfman Corporation Pelkowski GE.DE Enterprises Pharmagestics Colette Kuhnsman CV Therapeutics Ronnie Trzaskalski SEPTEMBER 2003 Gretchen Drasner Jocoto Advertising Mary Linton Peters Wyeth The McGraw-Hill Jennifer Lamprecht Strategic Decisions Group Amy Venanzi EVENING SEMINAR Companies Morgan Stanley Anne M. Picillo Innovex LP Moving From One Career Kathleen Dumas Kristen Landon Custom Made Meetings, Kristin Vitanza Discipline to Another ReGo Consulting Inc. ApotheCom Associates, Services, LLC Marya Postner LLC 5:30 – 8:15 PM Dawn-Marie Lizzul Inc., New York City, NY Jill Falk Pharmacia Corporation Cooley Goodward LLP Annette Von Brandis Strategic Research & Jeannine Lynch Sara Corinne Juencke Connected Design & Date to be announced Consulting Agouron Pharmaceuticals Quast Marketing Kimberly A. Farrell Margaret Maniscalki Lab Pros Judy Ann Waltz OCTOBER 2, 2003 Unlimited Performance Research Assist Inc. Jennifer Restivo Foley & Lardner Women and Stress—In and Out Training, Inc. Maria Marcelli Strategyx Jennifer Watson of the Workplace Veronica Fielding Berlex Laboratories Dorian Rinella CV Therapeutics, Inc. Digital Brand Expressions Deborah Marshall SUGEN, Inc. Linda D. Weiss 5:30 – 8:15 PM Leslie A. Flynn GlaxoSmithKline, Philadelphia, PA Cooley Godward LLP Leschia Ruhe Cooney Waters Group Genentech, Inc. Mary L. Martinez Optas Heather Williams Maryann Gallivan NOVEMBER 2003 Aventis, Inc. Denise Margaret Runde Guidant Corporation Cap Gemini Ernst & Young Yolanda Mauriz FACCT Melinda A. Wilp Regulatory and Legal Compliance— Elaine Gamble Ortho-McNeil Manisha Rungta SARGA Associates, LLC Impact on Company Policy Pfizer Inc. Pharmaceutical Schering-Plough Linda C. Winn 5:30 – 8:15 PM Anita K. Gandhi Julianne E. Maurseth PhD Corporation Helen Yang Celgene Corporation Awake at Work Ariane Schriereck Wyeth Date and location to be announced Pharmacia Corporation

4 www.hbanet.org HBA Bulletin March/April 2003 SKILLS FOR SUCCESS A CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLS Whatever your current career position, you aspire to greater responsibility. Whatever your current skills, you must sharpen and expand them to achieve your next targeted level of accomplishment.

The Client Connection

Susan W. Youdovin • Choose Great Clients rity and a watchful eye serve clients President, B&Y Communications This isn’t always possible, especially well. HBA Co-Director of Communications in tough times, but the top candidates For some clients, an overdue bill that vendors seek out are those who re- might be the only occasion for contact A business development consultant spect their skills and expertise and part- with senior staff once the sale is made. once advised me that, all other things ner with them, rather than “dare” them I knew I wasn’t checking in enough being equal, clients hire vendors be- to succeed. when one client cause they expect to find the experience answered my enjoyable and satisfying. Ability to • Build Trust Positive client “Hello, how are achieve business objectives is primary, As in any good relation- you?” call with, “I but the choice is also based on the ship, communication is es- connections put know, you’re call- promise of a rewarding relationship. sential. Open, frequent com- more “life” into the ing about the in- Building this relationship requires a col- munication builds trust be- voice!” No client laborative effort between client and vendor. tween clients and vendors work side of is too small, no At B&Y Communications, we’ve developed and helps advance the qual- work-life balance. vendor too big, no suggestions from the vendor perspective to ity, speed and efficiency of executive too se- help enhance the connection. the work. nior to demon- Clients also need to know that when strate how much clients—and their as- • Believe You Can Make a they are overwhelmed, or when inter- sistants—are valued. Taking time to say Difference nal processes preclude quick approvals, hello or sending a note on a special oc- The first principle is to believe in vendors will understand and help casion can help build the human con- what we can accomplish together. Cli- strategize alternative approaches to nection that makes the work more pro- ents and vendors who consciously share implementation. ductive and the relationship more re- in the mission to save lives and improve Straightforward business practices, warding. health, well-being and quality of life honest billing and well-crafted legal A generous spirit is part of the giv- forge a connection that can transcend agreements also support a trusting re- ing attitude that enhances these con- the day-to-day issues of tight deadlines, lationship. Gossip destroys it. Because nections. If the meter is always running, tough clearances, uncertain budgets we are a relatively small industry, and clients are reluctant to contact vendors and occasional missteps. today’s client may be tomorrow’s em- unless there is a defined business pur- My staff and I take great pride in ployee or competitor, resist the temp- pose. Ties are cemented and new busi- being part of the healthcare industry. tation to “dish.” ness often generated as a result of in- If our work results in one more person formal and ongoing contacts. getting vaccinated or learning about an • Communicate Fearlessly and important medical condition or taking Often • Be Fresh; Be Creative a lifesaving medicine as prescribed, then Clients are not looking for an echo. Clients expect a fresh, creative ap- we have made a difference. Making a Most want the outside perspective and proach that fits the culture of the com- difference extends to our working with counsel that an experienced advisor can pany. This may mean pushing beyond the nonprofit organizations that advocate bring to the table. The vendor needs the vendor’s comfort zone into new ter- for new medicines and vaccines and help to listen critically and speak up—dip- ritory, or it may mean reining in cre- patients, a constant reminder of our ba- lomatically but clearly—when the cli- ative that would violate the client’s cul- sic mission. As part of a sense of re- ent is heading off course. This is espe- ture or boundaries. Although many sponsibility to that mission, our agency cially helpful when staff on the client vendors worry about giving away great has established a nonprofit division. side is less experienced. Candor, integ- ideas—a valid concern—it’s important

HBA BULLETIN MARCH/APRIL 2003 SPECIAL PULL-OUT SECTION WWW.HBANET.ORG

SKILLS FOR SUCCESS

to walk the fine line that demonstrates disaffection for the client is no clients in early, whether it’s budget, a creativity while securing the position achievement. strategy that isn’t working or when as quality planners and implementers. there are creative differences, so that is- •Avoid Surprises sues can be handled up front rather • Help Clients to Be Strategic We try to live by the principle of “no than after the fact. Clients sometimes get so caught up surprises,” or “invoice others as you When it’s a matter of money, ven- in day-to-day responsibilities would have them dors must work closely with clients to and internal crises that they invoice you.” An resolve the differences as fairly as pos- lose sight of the larger con- Clients are not invoice is as much sible. At some point it becomes a judg- text. Experienced vendors an expression of ment call as to whether to split the dif- help to keep big-picture looking for an echo. vendor culture as ference, overlook the situation or end thinking on the screen and Most want the a brilliant plan or the relationship. remind the client of the impressive client When it’s a matter of professional original objectives—or ad- outside perspective report. This differences, the best approach is to take vise them when those objec- and counsel that an means frequent a step back, think creatively and come tives are no longer valid. In communication up with an alternative that accom- our agency’s “Thinking Part- experienced advisor can on the business plishes the strategic objective, satisfies ner” approach, we begin at bring to the table. side, careful bud- client needs and aligns with the the end: What does the cli- get management, vendor’s professional judgment. ent want to accomplish? checking in ad- Why? For whom? Then, we keep mo- vance if fees and expenses look like they • Enjoy It! mentum pointed toward those out- might be higher than predicted and Positive client connections put more comes. giving clients information in the for- “life” into the work side of work-life bal- Long-time vendors can also provide mat they need to support the invoice ance. For our agency, the best part has consistency when there are changes on and, if need be, defend it. always been the excitement and fun of the client side, or the vendor has There should be no legal surprises joining with clients to create and imple- worked with other divisions in the either. The best relationships are put ment a worthwhile program that can company. They can be the connecting in writing so that both sides agree to a make a difference in people’s lives. thread for corporate messaging, famil- reasonable approval process, mutual iarity with the company and a broader, confidentiality, fees, invoice and pay- B&Y Communications is a senior-level global picture of industry issues. ment schedule, indemnification and public relations firm providing counseling cancellation provisions, dispute resolu- and communications strategy to clients in • Deliver Great Service tion and other matters that can impact pharmaceuticals, medical technology and Quality implementation and atten- day-to-day business relationships if not healthcare-related areas, as well as the non- tion to detail, from the big idea to the spelled out in advance. profit arena. final proofread, are hallmarks of pro- fessionalism. Can the positioning be •Work to Resolve Issues Quickly more targeted? Would changing a word Communications, honesty, integrity or an image make a difference? and trust all come Is this on message? Was the into play when source checked? Is there a Plan As in any clients have issues. B? Take the work seriously, If vendors have think through options, sug- good relationship, worked hard to gest changes judiciously, communication is build trust and The HBA Bulletin manage multiple versions good will, then invites you to contribute to and always think proactively essential. most problems on the client’s behalf. can be talked this column. Tell us what Client satisfaction is al- through and skill-building topics you would ways the primary goal. This often worked out. In our experience, the ma- means parking egos at the door and jority of vendor-client differences are a like to see covered in the future. making the client a star. A glorious matter of misunderstanding rather than achievement that causes problems or real conflict. The best advice is to bring

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International Medical News Group www.imng.com SOHN: 2003 HBA WOTY from page 1 acquisition agreements with US and European companies for GSK’s business or the pharmaceutical industry. Yet Sohn proved an excep- CH Division, increasing sales by more than $1.5 billion. The larg- tion to the rule and by doing so changed history for many patients. est deal she led was the $1.2 billion acquisition of Block Drug, Here are just two examples: which solidified GSK’s position as a global player in the oral healthcare ● In 1982 Sohn joined then SmithKline & French Pharma- market. GSK’s CEO, Dr. Jean-Pierre Garnier, says that during ceuticals (SK&F) and took a lead role in the this acquisition, Sohn “went far beyond her stated role US development and launch of Engerix-B, as head of Worldwide Business Development. She gained the world’s first recombinant vaccine against “I love to participate in the trust of the Block Drug owners and senior manag- hepatitis B to reach the public. Sohn was the recruitment ers and was able to move the process steadily to deal assigned to decide if Engerix-B, already be- closure. Consequently, she became the integration co- ing used elsewhere in the world, should be [of MBA graduates] and leader, an unusual responsibility for the negotiator.” She sold in the US. She presented a convincing give young people a has also established a significant partnership with Taisho case that it should, citing changing immi- in Japan that will enable GSK to extend its smoking gration patterns that had brought more chance to see what an control business to the third-largest market in the world. people with the virus from the developing impact they can “I look at these opportunities as good for patients and world to America, and emphasizing the im- good for business,” says Sohn. “The work we do in the portant role the vaccine could play in pro- make on people’s lives industry has a lot of social value, a lot of medical ben- tecting healthcare workers even after expo- by devoting their efits to patients, and a lot of economic value.” sure. Largely based on Sohn’s business case, Sohn’s transition from the company’s Pharmaceuti- Engerix-B was selected for marketing in the careers to the cals Division to CH turned what was essentially a tech- US. Working hand-in-hand with SB’s US pharmaceutical industry.” nology licensing unit into a broader source of business and Global Vaccine Teams, Sohn helped the growth. She did so by reshaping her team’s people, pro- team shepherd the vaccine through FDA cesses, and philosophy to make the business develop- review and then helped win the crucial approval of the Centers for ment group one of the most productive in the consumer healthcare Disease Control Committee on vaccination policy. Since the prod- industry. Jack Ziegler, President of CH, describes Sohn as a “change uct was approved in the US in 1989, it has become the world’s agent.” “She recognized the need to change skills, to ensure that leading vaccine for hepatitis B, and more than 500 million people global deals had business commitment in local countries, and worldwide have received immunizations. Today, everyone from chil- to provide more follow-up with partners afterwards to achieve dren to police officers to emergency medical responders receives the goals of both. Her business development staff members are protection through the hepatitis B vaccination. more than negotiation enablers: they are now drivers of business ● In 1990, SB put Sohn, then Marketing Director, in charge growth.” of all prelaunch and launch marketing responsibilities for the antidepressant Paxil. True to form, she looked for new oppor- Helping Those She Mentors tunities to help patients. Even prior to successfully launching Sohn is known throughout her company and the industry the drug to blockbuster status, Sohn presented to SB’s Product as an exceptional and tireless mentor to both women and men Review Board on how to expand Paxil usage so that more pa- alike. A trademark of her management style is ensuring tients could benefit from the product. Her strategy was to dem- companywide recognition and reward for the successes that onstrate its effectiveness in a series of new indications not all team members achieve. People who work for her and with her previously defined, such as panic disorder, social phobia, gen- are effusive with praise on the subject of Sohn’s willingness to help eral anxiety disorder as well as obsessive/compulsive behavior. open doors to new career opportunities for others. Many who have She challenged the existing category strategy through segment- experienced Sohn’s leadership firsthand say they have never been ing consumer behaviors into many often unrecognized prob- as inspired to work so hard, nor been so highly recognized. lems that Paxil could uniquely help. By doing so, she made the One director in her group says that while there are many intelli- product available to many more patients in need. gent and capable managers in the industry, “It is a rare person who can lead by example and with such generosity of heart—but Cathy Helping Business does so on a regular basis.” Another director says Sohn’s gift is her Besides helping patients, the successful launches of Engerix-B desire and ability to relate to people—to go the extra mile, and to and Paxil (as well as more recent launches, including Avandia for inspire them to do the same: “As a role model, she not only demon- type II diabetes), were major commercial successes for GSK. Sohn strates leadership characteristics but she expends a lot of energy pro- was so successful in making the case for the new hepatitis B treat- moting women. I have had the fortune of benefiting from this, and ment that she was put in charge of launching and marketing Engerix- it has caused me to do the same for other women.” Says another: B, which is now a major part of the half-billion-dollar US vaccine “Her exceptional ability to build a team and keep its members business. Paxil has become GSK’s largest product and one of the motivated and enthusiastic for the project is unmatched. She truly top ten drugs in the world. believes in people and their abilities, and as a result motivates them Additionally, in her present role as VP of Worldwide Business to achieve things they never thought they could.” Development, Sohn has completed more than 10 licensing and Besides mentoring GSK employees, Sohn has been a man-

HBA Bulletin March/April 2003 www.hbanet.org 5 ager and coach for a large number of MBAs through the “Pharmaceutical companies have developed over 700 new drugs company’s 24-month rotation program. As such, she has been since 1960. These discoveries have helped to reduce death rates responsible for creating training and development plans for these for both chronic and acute conditions. Life expectancy has in- high-potential employees while at the same time managing and creased 10% since the 1960s, very much due to improvements motivating them. Says Sohn of the program: “It is very ener- in pharmaceuticals and health care. For example, diabetes, stroke gizing to work with bright young associates who are eager to and asthma prescription medications have all been shown to contribute and who enjoy working in healthcare. There is a lot improve peoples’ lives and reduce overall medical costs. Low of competition for the hearts and minds of MBA graduates. I dose aspirin and smoking cessation nicotine replacement therapy love to participate in the recruitment and give young people a which are available without prescription as OTC products also pro- chance to see what an impact they can make on people’s lives vide life saving therapy to people.” Although modest about her role by devoting their careers to the pharmaceutical industry.” as an industry ambassador, it is clear from talking to her peers and HBA members have benefited from Sohn’s generosity of time colleagues that Sohn’s love of the industry and belief in doing good and energy as well. In addition to being a member of the is infectious. “Cathy deserves this recognition for her many indus- organization’s Advisory Board, Sohn has been instrumental in the try achievements in business development, marketing and clini- launch and growth of the HBA’s Philadelphia programs, fre- cal research as well as her deep personal commitment to help- quently hosting and leading seminars on industry issues at GSK. ing others,” said Garnier. “She is passionate about the business of healthcare and the value our industry brings to society.” Helping Industry As the mother of two daughters in college, Sohn shares a special Taking 24/7 to a new level, Sohn still finds time for a key focus on young people and the role they will play in shaping the passion that is inextricably linked with helping patients, busi- future of the pharmaceutical industry. She often speaks with high ness, and those she mentors. That passion is being a vocal am- school students on the wisdom of a career in healthcare and imparts bassador for the work that the pharmaceutical industry does the following message: “I hope that many young women and men and the contribution of medicines to society. One way she does continue to view a career in the pharmaceutical industry as an im- this is through active participation in a large number of “extra- portant and impactful way that they can help improve patients’ curricular” industry activities, including many organizations, lives. I hope we continue to attract the best and brightest into our boards, and committees. (To name a few: the Consumer field, because it will help improve health around the world.” Healthcare Products Association, the Johns Hopkins Univer- sity School of Public Health Advisory Board, and the Ameri- Robin Madell has spent over a decade as a writer and editor on can College of Physicians.) business and health issues. She has interviewed more than 150 Just as important as Sohn’s industry leadership roles is her thought leaders around the globe and has served as a member of the influence through word-of-mouth enthusiasm. “Many don’t HBA Board of Directors and the HBA Advisory Board. Robin is recognize the value that new medicines discovered by the in- Senior Editor at Cline Davis & Mann, Inc., a division of the dustry have provided, but there are many benefits,” she says. Omnicom Group.

HBA CHAPTERS UPDATE from page 1 Regional VP of Managed Markets, tently communicated message. directions! The Corporate Membership GlaxoSmithKline (Bay Area, CA); Bar- Congratulations are in order to former committee recently announced the ad- bara Kosacz, Partner and head of Life SFBA Chapter President, Gayathri dition of several new corporate members Sciences Practice, Cooley Goodward, Koundinya, Commercialization Manager, for 2003: Genentech (South San Fran- LLP; Lisa Herrinton, PhD, Division of CV Therapeutics (Palo Alto, CA), who re- cisco, CA) platinum sponsor; Cooley Research, Kaiser Permanente (Northern ceived national recognition as the HBA’s Vol- Godward, LLP (Palo Alto, CA) silver CA); Nola Elizabeth Masterson, Ven- unteer of the Month. Koundinya contin- sponsor; Heller Ehrman (Menlo Park, ture Partner and Senior Investment Ad- ues to inspire chapter initiatives through her CA) silver sponsor; and Jocoto (San visor, Techno Venture Management (San ongoing commitment and support. Finally, Ramon, CA) media sponsor. In addition, Francisco, CA); and Tina Seelig, PhD, SFBA welcomes Hope Wedemeyer, Presi- Guidant Corporation (Lakeview, CA) Executive Director, Stanford Technology dent, Rubb Inc. (San Francisco, CA) as a has pledged to continue its Gold Spon- Ventures Program (Stanford, CA). new Administrative Director who will sorship of the SFBA this year. On February 25th, the chapter sponsored principally be responsible for managing The Programs Committee kicked-off an overwhelmingly successful Happy Hour local chapter communications and ad- the year on January 22nd, with a meet- event, “Nine Times the Fun,” at the Crowne ministration. ing held at the offices of Cooley Godward, Plaza Hotel, (Foster City, CA). The event Overall, SFBA chapter membership rat- LLP. A key group of experts on the was oversubscribed and thoroughly en- ings continue to soar as the chapter looks to healthcare industry provided an invigo- joyed by all. The SFBA chapter market- the future with great expectations to drive rating panel discussion about the state of ing group continues to provide support membership, launch a local chapter news- the industry and the challenges ahead. for these events through well thought-out letter and continue to provide exciting pro- Panelists included Arlene Kirsch, PhD, communications packages and a consis- grams for their membership.

6 www.hbanet.org HBA Bulletin March/April 2003 that differentiate you. Then, build How to Brand Your Most a personal brand identity that is dif- ferent, relevant, and adds value. •Write out a marketing plan that lays Important Product—You! out a personal brand strategy and ac- tion plan. “It is often in the writing Britta Herlitz reer options—enhancing your value that new creative options come to President, Herlitz HealthCare: and defining your assets to such a light,” Kaputa noted. A Communications Co.; Editor, HBA Bulletin degree that you can more readily •Set personal brand goals with a spe- advance on your current career path, cific time frame and plan of action ow do you brand yourself as an or even change paths successfully. for achieving those goals. individual and why is it important • Thinking and acting like a brand can •Execute your marketing plan. “You H to do so? Those were the questions create and maintain market demand can’t get to where you want to go answered by renowned Personal Branding for you. unless you plan it and then do it,” and Marketing Coach, Catherine Kaputa •Finally, if you don’t brand yourself, Kaputa emphasized. (New York, NY), at the February 28th Ex- others will. •Finally, assess your effectiveness. Ask ecutive Women’s Breakfast hosted by Grey yourself: How is my portfolio dif- Healthcare Group in New York City. What are the Steps to Successful ferent than it was last year? What Self Branding? new projects did I take on? How did SELF BRANDING DEFINED •First, look at yourself and your ca- I expand my network? What new reer the same way a marketer would learning did I acquire? Kaputa defines self branding as a strong per- sonal identity based on a clear perception of look at a product she wants to make what you stand for, what sets you apart from a winning brand. “If something isn’t working, change others, and the added value you bring to your • Analyze the market to understand what it,” Kaputa said. “Branding is a dy- job or situation. the opportunities and threats are. (Use namic process that offers the greatest the SWOT analysis.) Ask yourself: What rewards to the receptive individual.” “This was an excellent and informative are the current conditions? What are the session that used case studies and the SWOT assumptions about the future? What Catherine Kaputa is an Adjunct Professor at analysis [Strengths vs. Weaknesses and Op- problems need to be solved? What needs the Stern School of Business at New York Uni- versity (New York, NY), and a marketing, portunities vs. Threats] to teach attendees aren’t being met? branding and advertising consultant work- how to brand themselves to facilitate career •Perform a self audit. Ask yourself: ing with both companies and individuals. She success,” said Shellie Caplan, President, What are my strengths and weak- can be reached at (212) 662-4734 or via Caplan Associates, Inc. (East Hampton, NY) nesses? How does my brand compare email at [email protected]. For ad- and Chair of the HBA’s Executive Women’s with the people I am competing with? ditional information, visit Kaputa’s website Breakfast Committee. •Identify key attributes and resources at www.selfbrand.com. “The single factor that often explains the difference between an executive or a Don’t Miss the HBA 2003 Biennial Women’s Leadership Conference professional who is competent and do- ing okay and one who is well regarded The Responsibilities of Leadership. . . to Company, and earns a significant income is self Colleagues, Community, Family and Self branding,” said Kaputa. “Your self brand is the sum total of other people’s feelings FRIDAY,JUNE 6TH, 2003 about your attributes and capabilities, Ocean Place Conference Resort, Long Branch, NJ how you perform, even their perceptions (and on Thursday, June 5th, take advantage of reduced rates for spa services and about what you are worth.” join us on the beach for a Networking Dinner) Below, Kaputa summarizes some key What are the responsibilities of leaders—and emerging leaders—to your company, your community. . . as well to your colleagues, family and yourself? How will you find the time, points from the HBA’s breakfast seminar, teachers and resources to help you build your leadership skills? answering the questions “Why?” and Join industry leaders as they share their insights and experieinces during this full-day “How?” conference. Interactive and pleanry sessions have been designed to rpovide you with a deep understanding of the specific Responsibilities of Leadership to Company, Community, Colleagues, Self and Family, and leave with a personal plan to create and reach your own Why Should I Brand Myself? leadership goals. Space is limited, so register now! •Self branding makes you more ef- STEP 1: Visit the HBA web site—www.hbanet.org—for information about registering for the Confer- fective and marketable. ence and Networking dinner. •Self branding can make you more ef- STEP 2: Use the Conference center’s toll-free number—866-209-0732—for room and spa reservations. Remember to tell the operator you are calling about the HBA conference rates and receive a 10% discount fective within and outside a company. on all spa services on Thursday, July 5. Room rates are $195 + tax for a single; $248 + tax for a double. •Self branding can expand your ca-

HBA Bulletin March/April 2003 www.hbanet.org 7 HBA CORPORATE MEMBERSHIP PRESIDENT’S FORUM Accel Healthcare Communications Accelera American Academy of Family Physicians American Medical Association AstraZeneca Pharmaceuticals LP Bayer Corporation Bradin Search Group, Inc. Sharing the Pride* Bristol-Myers Squibb Company BusinessEdge Solutions Cap Gemini Ernst & Young Chandler Chicco Agency Cline Davis & Mann, Inc. One thing everyone has shared with me the difficulties of his illness but Clinical CONNEXION Nancy Larsen Communications Media Inc. been talking about is the noted that he was feeling dramatically better Compas, Inc. HBA President weather. . . and we’ve re- now that he had been in this new trial. He said Dimensional HealthCare, Inc. Dorland Global Health Communications ally had something to talk he could work again and had energy to walk Dowden Health Media Eisai Inc. about this year. Weather- and drive. He also said his appetite was back Elsevier Ernst & Young wise, the winter for HBA and the color of his skin had improved. His ETHICON, Inc. FCB HealthCare members on the east wife told me that he looked the best he had in Fleet Bank coast has been, in one five years! He showed me the Journal article Genentech, Inc. Gibbons, Del Deo, Dolan, Griffinger & Vecchione, PC word: Horrific! Dare I say and told me how deeply grateful he was to GlaxoSmithKline Grey Healthcare Group Inc. our Atlanta Chapter has Novartis for making a drug that had given him Guidant Corporation Health Resource Publishing had a typical New York a new lease on his life. I told him that Novartis Healthcare Resources Group Herlitz HealthCare: A Communications Company winter and Boston has was a client and I personally knew David Hill & Knowlton, Inc. Hoffmann-La Roche Inc. had an Arctic winter. I believe our friends in Epstein, the President of Oncology for IBM Consulting Services (PWC) San Francisco have fared normally so far this Novartis, whose team brought this drug to mar- Innovative Media Research Innovative Medical Education year; at least I don’t recall reading any weather ket. He was so moved by this, he began to cry International Medical News Group International Meetings & Science horror stories. and asked me if he could write a letter to David Janssen Pharmaceutica Johnson & Johnson PGSM On the subject of stories, this column fea- to personally thank him and asked me to de- KPR Lally McFarland & Pantello Inc. tures the first in my series of “positive” pharma liver it. Of course I was moved to tears, deeply Lyons Lavey Nickel Swift, Inc. M/C Communications industry stories. In my February column, I told touched by his improvement and the direct MediVia Medivisor, Inc. you about an HBA task force that was to meet connection with a patient who had benefited Merck & Co., Inc. to discuss an initiative the association could from the years of work of a drug company with Merkley Newman Harty Healthworks NCI Advertising, Inc. embark upon to increase awareness about the which I was associated. Newton Gravity Shift Novartis Pharmaceuticals Corporation positive aspects of our industry. I also pointed I hand delivered the letter to David who OCC, North America Organon Pharmaceuticals USA Inc. out that each of us has at least one story that was very proud of his work at Novartis and Ortho Biotech Products, LP Ortho-McNeil Pharmaceutical highlights the positive aspects of our industry. asked me to arrange for him to personally speak Oxford Institute for Continuing Education PACE, Inc. Lelia O’Connor, President, Ngal So Consult- with my other client’s husband. I was very Pfizer Inc. ing Group (New York, NY) is a task force mem- moved about being the catalyst for the con- Pharmacia Corporation PROmedica Communications, Inc. ber. She contributes the following story to this nection between a patient who benefited from Regan Campbell Ward Reliant Pharmaceuticals, LLC issue of the HBA Bulletin. the drug and the executive who had made the Sanofi-Synthelabo, Inc. Schering-Plough Corporation drug available. David later shared this story SCP Communications, Inc. SimStar Internet Solutions A “New Lease on Life” with his team who were very inspired and SoftWatch Inc. Solvay Pharmaceuticals, Inc. After a year or so of working together, I was proud of their contributions to the quality of Stratagem Healthcare Communications Sudler & Hennessey/IntraMed invited to a client’s house for dinner, where I life for this patient. VOX Medica, Inc. would meet her husband for the first time. She Wyeth had shared with me that for several years he All of us have stories about how we/our in- HBA ADVISORY BOARD Julia Amadio, Aventis, Inc. had been suffering from a rare form of leuke- dustry contribute to the quality of life for oth- Sharon Callahan, The Summit Group mia and was participating in a trial for a new ers. Lately, however, there is a negative focus Carrie S. Cox, Pharmacia Corporation Nadine Craig, UCB Pharma Inc. drug. When I arrived at their home, he greeted on the pharma industry. But stories such as Maria DeGois-Sainz, Guidant Corporation Lisa Egbuonu-Davis, Pfizer Inc. me at the door and welcomed me. As we talked O’Connor’s make us proud to be in the David Epstein, Novartis Oncology Debra Freire, Novartis Pharmaceuticals Corporation and got to know each other, I noticed a copy healthcare industry and proud of the jobs we Matthew Giegerich, CommonHealth Kathleen Harrison, Pharmaceutical Media Inc. of The Wall Street Journal sitting on the table. I get up early for every day. So in 2003, let’s all Sarah Harrison, AstraZeneca Pharmaceuticals LP Michael Hickey, AstraZeneca Pharmaceuticals LP had read the Journal that morning because an- focus on the positive stories and impact we have Joanna Horobin, MD, CombinatoRx Inc. other client, Novartis, was featured on the front on improving the well-being of others! Tamar Howson, Bristol-Myers Squibb Company Heidi Hunter, Wyeth page for receiving FDA approval for its new And in a spirit of sharing the pride, I am Karen Katen, USPG, Pfizer Inc. Louis J. Manzi, GlaxoSmithKline leukemia drug Gleevac. My client’s husband requesting that you, as an HBA member, share Charlotte McKines, Merck & Co., Inc. Paula Meade, Hoffmann-La Roche Inc. with us, your friends and colleagues, a per- Louise Mehrotra, Janssen Pharmaceutica, L.P. sonal story about how your labors have had Myrtle Potter, Genentech, Inc. *I love “sharing the pride” and I give credit to HBA’s Sylvia Reitman, International Medical News Group a good effect on a family member, a friend, Timothy Rothwell, Pharmacia Corporation President-Elect, Daria Blackwell, President, White William C. Sheldon, Eisai Inc. Seahorse, Inc. (Mahwah, NJ) who blurted it out at a a colleague. Please send your story to me at Charlotte E. Sibley, Pharmacia Corporation Catherine A. Sohn, PharmD, GlaxoSmithKline recent HBA meeting. What I’m saying is that I stole it! [email protected]—thank you. Rita Sweeney, Dorland Global Health Communications Lynn O’Connor Vos, Grey Healthcare Group, Inc. Carol Webb, Ortho Biotech Products, LP 8 www.hbanet.org HBA Bulletin March/April 2003 Sheila Wellington, Catalyst