Savannah International Trade & Convention Center March 6-8, 2015 OVERVIEW

We always have a great Southern Women's Show! The attendees come to do one thing - shop. The guests are always above and beyond what is expected but the main focus is on all the vendors!

McKenzee Williams, Damsel in Defense DEMOGRAPHICS

Love Southern women! Being from Michigan we don't get the sweetness that is born in the south. It's always nice to experience that southern hospitality when you are working with a customer.

Annette Caudill Origami Owl FEATURES AND PROMOTIONS

Exciting and educational activities on the stages, special features, celebrity guests and interactive promotions were designed to captivate and attract the target audience.

“As usual, another fabulous event by the Southern Women’s Show and their awesome staff. So many unique items and a beautiful venue.....thanks for a successful show!“

Karen Braxton Levine PeachSkinSheets ADVERTISING EXPOSURE

A comprehensive marketing and advertising campaign promoted the show for six weeks through television, radio and print as well as outdoor, grassroots and social media. Show sponsors and partners increased awareness through in-store announcements, register signage, posters and promotions. The show was highlighted in 17 Walgreens stores, 11 Chevrolet dealerships, and hundreds of retail locations. TELEVISION ADVERTISING

The Southern Women’s Show received outstanding television coverage and exposure. In addition to a two week paid schedule on three prime stations, the show extended reach through promotions, contests and live shots from the show.

• Number of Stations: 3 • Number of TV Spots: 673 • Total TV Campaign: $29,654 RADIO ADVERTISING

Four radio Stations promoted the show to listeners of many formats, including adult contemporary, urban, country and pop.

Numerous spots were produced to highlight the show and ran in paid and promotional schedules across the region. Additional live spots and endorsements were run on key stations featuring sponsors and promotions.

• Number of Stations: 4 • Number of Radio Spots: 1,157 • Total Campaign: $45,598 NEWSPAPER AND MAGAZINES

The Southern Women’s Show was advertised through an extensive print ad campaign with the Savannah Morning News as well as weekly and monthly regional publications in order to saturate the market.

• Show Program Distribution: 47,000

• Number of Print Ads: 42

• Total Print Schedule: $45,311 PR IMPRESSIONS

A dedicated PR firm generated buzz with women in the market, scheduled live interviews and delivered extensive media coverage through print, television, radio and online.

• Impact: 26,936,799 Impressions SOCIAL MEDIA AND E-NEWS

A social media campaign was integrated into the marketing plan to reach busy women through Facebook updates, promotions on Living Social, Twitter, Instagram and through the Official Show Website.

• 6,285 E-Newsletter Subscribers • 4,614 Facebook Fans • 54,901 Unique Pageviews • 808 Living Social Redemptions • 624 Instagram Followers

• $802,836 Value SPONSORS Outstanding sponsors extended the reach of the Southern Women’s Show and created exciting and interesting features and activities within the show. OUTSTANDING EXHIBITORS

240sweet Gourmet Marshmallows Complete Chiropractic Georgia Connections Academy 40 Volume Salon Computer Advantage Georgia Lottery A Kitchen Must Creations by Kala Girl Scouts of Historic Georgia AAA Auto Club South Creative Accents FL Girls on the Run of Coastal Georgia Abbvie, Inc. Creative Motivation Glitz Galore-N-More Accessorize It Crossroads Chiropractic and Wellness Center Glitz n Glam ACE Weight Loss Crown Couture Gold Canyon Candles Ind. Consultant Adjective Cruise Planners Gone Cupcaking ADT Security Crystal Springs - DS Services of America Goodie 2 Shoes Advanced Water Cumulus Broadcasting Savannah Grapes & Olives On Tap Airbrush Makeup Magic Cutco Cutlery Gutterdome Mid-Atlantic, Inc.5 Alabama Mountain Lakes Tourist Association Cyncessories Happy Feet All Natural Dips Damsel In Defense Harlequin Enterprises, Ltd. American Diabetes Assoc. Kiss-A-Pig Campaign Dancing Dogs Yoga Hawaiian Moon Ariel La Boutique Daraja Imports Headbands of Hope Baraka Ethnic Jewelry Diamond Resorts International Heavenly Spa by Westin Savannah Harbor Bath Fitter Dillard's Hemophilia of Georgia Be Authen'tique Dip 'N Good Dips dba The DIPlomats Hope Children Center International Better In Colour doTERRA Essential Oils I Love Scarves Big Beautiful Blinds LLC Easy Living Products - Power Steam Pro iHeartMedia Bling By A Eggland's Best imPRESS instant press-on manicure Body Tune Plus Eileen & Marie In Any Event Boho City Elegant Accents, Inc. Independent Consultants, Thirty-One Brand Beautiful Boutique Elite Cosmetics Innovative Orthodontics Brazilian Bra Straps Endurance Race Services, LLC Instantly Ageless Cannon Plastic & Reconstructive Surgery Essential Bodywear, Elaine Clark, Independent Rep. Capital Bee Company Essentials for Living It Works! Cellular Sales Verizon Euroshine USA, Inc. - Bamboo Pillows j. Marie Chef Darin's Kitchen Table Express Sunrooms Coastal, LLC JAM Sales - Bravage Chevrolet Finger & Assoc/New Youth Med. Spa & Laser Ctr Jamberry Choose You! with Dr. Rae Flash on Heels Christian Tours Fleet Feet Sports Savannah Kim's Cheese Straws CIGMA Fog Free Eye Glass Cleaner Kings Creek - Williamsburg VA Click It Hot Free Reign Farm Kitchen and Bath Plus/Carpet Store Plus Coastal Empire Plastic Surgery Gastroenterology Consultants of Savannah, P.C. Kitchen Craft Coastal Health District Georgia Beef Board Kitchen Magic of the Lowcountry

OUTSTANDING EXHIBITORS

Kiwi Cottage Omnitrition IMA Savannah Signature Sweets Kozy Collar Origami Owl Savannah Vascular and Cardiac Institute Light Up Lip Gloss PainFreePillow.com Savannah's Secret Gardens Lori Grice Photography, Inc. Pam's Closet Savor the Flavor Love, Sweat and Tears Paparazzi Accessories Wickless Candles Lowcountry Basement Systems PeachSkinSheets SeneGence International LuLaRoe Perfect Accents Sensible Soles Lutheran Services of Georgia Perfect Fit Toe Rings Shop My Savannah Mainstream Boutique Perfectly Posh Shrimp, Collards and Grits... Southern Lifestyle Make Up Eraser Photography by Julie Anne, LLC Simply Sassy Tees and Apparel Margaret Taylor, Ltd./The Ring Lady! Pine Designs Softub Market Trends / Dantes Plexus Slim South Hill Designs Cosmetics Pop Goes the Cake Southern Installations and Technology Mavin Power FX Southern Peanut Growers McDonald's Premier Medical Weight Loss & Aesthetics Southside Fire Department Memorial Health Princess Productions Steeped Tea Metabolic Research Center Studio 59 Miche Rainbow Style Dots Millie Lewis International Real Time Pain Relief Surprise Parties Mimosa ReClaimed Susan G. Komen Coastal Georgia Affiliate Mix It Up Redneck Brands LLC Sweet Nectar Spa Modern Wellness Solutions Rejuvenate U Tanger Outlets Rock Your Hair That's Perfect Monette Naturals Rodan + Fields The Golden Touch Moonlight Diva Emporium Ruffled Feathers The Grill Mat Murphy's Cinnamon Roasted Nuts Rx Aesthetics The Home Depot Music For Life/ Eirinn Abu Safe ID Trust The Last Glue My First Diapers Safe Touch Security Systems The Midwife Group and Birth Center NAG Enterprises Salena's Accessory Showcase The Miracle Whisk Nancy Jo's Homemade Salon 3Sixty Inc. D/B/A S 3S Jewelry The Naturally Yours Salute to the All-Mighty Cupcake The Silver Link Natures Miracle Sarkis Theanys Flags 2 Nerium International Sassy Southern Kids by Lydene's Threads New York Life savanna gifts TN Moonshine Cakes NOLAjane Savannah Age Management Medicine, Inc. Tonya’s Cookie Company Norburg Chiropractic & Wellness Center Savannah Morning News Tutti Boutique

OUTSTANDING EXHIBITORS

UGA Cooperative Extension Webster Enterprises/Casada Quattro Massager Wow - JF 23 LLC/Pain Relief UltraTan Webster Enterprises/Dream Swing WTOC 11 TV Usborne Books & More Webster Enterprises/Garlic Grater XFINITY Value House USA Webster Enterprises/IQ Vacuum Xtreme Teeth Whitening LLC Vaught Orthodontics Webster Enterprises/Power Jam Yates Astro Termite & Pest Control /VERVE/Vemma Bode Webster Enterprises/Steam Mop YMCA of Coastal Georgia Visit Central Florida Webster Enterprises/Thunderhead Showerhead Walgreens Wickles Pickles Yourself Expression Webster Enterprises/Bon Air Sprayer Wine & Canvas Zoes Kitchen

UNTIL WE MEET AGAIN Thank you for helping us bring the very best in health, beauty, lifestyle, home, fashion and more to the Savannah region and making the Southern Women’s Show a huge success. Plans are underway for next year’s event and response is already strong. Reserve your space today! Sara Cochran Shanna Stewart Show Manager Assistant Show Manager