Csr and Nonprofit Pr Awards Luncheon

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CSR AND NONPROFIT PR AWARDS LUNCHEON

March 12, 2015 National Press Club, Washington, D.C.

Sponsored by:

Honoring the CSR Hall of Fame: • The Allstate Foundation’s Purple Purse • Office Depot Foundation’s National Backpack Program • Time Warner Cable’s Connect a Million Minds KEYNOTE SPEAKER: Dave Daigle Associate Director for Communication Office of Public Health Preparedness and Response Centers for Disease Control and Prevention (CDC) @CDCgov

Dave Daigle is the Associate Director for Communication in the CDC’s Office on Public Health Preparedness and Response (OPHPR). OPHPR leads the agency’s preparedness and response activities by providing strategic direction, support, and coordination for activities across CDC as well as with local, state, tribal, national, territorial, and international public health partners.

Before joining OPHPR, Dave was the deputy director of the CDC’s Division of Media Relations and a senior press officer for the National Center for Infectious Diseases. He has responded to multiple public health emergencies including the SARS, West Nile Virus, Hurricane Katrina, Marburg in Angola, Rift Valley Fever in Kenya and both the earthquake and cholera in Haiti.

In his keynote presentation at the CSR and Nonprofit PR Awards Luncheon, Dave will discuss nonprofits building partnerships with the private sector as well as the CDC’s communications challenges in the fight against Ebola. Finalists

Hall of Fame Blog ➤➤ The Allstate Foundation’s Purple Purse ➤➤ AECOM Impact blog ➤➤ Office Depot Foundation’s National ➤➤ AT&T Inc. — For Good Stories, There is Backpack Program No Place Like Home: People | Planet | ➤➤ Time Warner Cable’s Connect a Million Possibilities Minds Cause Branding Campaign CSR A-List ➤➤ Activate — Tu Amigo Pepe ➤➤ APCO Worldwide (Your friend Pepe) ➤➤ Cone Communications ➤➤ Covidien Communications — World Stroke Day Take 2...Tell 2 Campaign 2014 ➤➤ Edelman — Business + Social Purpose ➤➤ Food Lion Feeds — Launching Our 500 ➤➤ FleishmanHillard Million Meal Commitment ➤➤ G&S Business Communications ➤➤ Imprenta Communications Group, Inc. — ➤➤ RF|Binder Partners — Making an Impact DIR: Wage Theft Where it Matters ➤➤ Kenneth Cole — Look Good, For Good ➤➤ VOX Global ➤➤ MWW — Men’s Wearhouse 2014 National ➤➤ Weber Shandwick Suit Drive ➤➤ Nebo Agency — Nebo Launches Choose CSR Professional of the Year ATL Campaign and Inspires 45 Million ➤➤ Christopher Ian Bennett — Guitar Center ➤➤ Siemens, The Entertainment Industry Foundation’s Stand Up To — Linking ➤➤ Adam Harrell — Nebo Agency Hope to Need: The Baton Pass connects ➤➤ Jan Jones Blackhurst — Caesars the hope for cancer survivorship with the Entertainment need for research dollars ➤➤ Bob Langert — McDonald’s Corporation ➤➤ Weber Shandwick — Pass the Red Cup ➤➤ Ryan McCarty — TCC for World Hunger Relief ➤➤ Angela Peluso — Verizon Foundation ➤➤ The Zeno Group —The Allstate ➤➤ Ylann Schemm — Elsevier Foundation’s #GetThereSafe ➤➤ Tessie Topol — Time Warner Cable ➤➤ The Zeno Group — The Allstate Foundation’s Purple Purse Annual Report Community Affairs ➤➤ iHeartMedia — Impact Report ➤➤ International Flavors & Fragrances ➤➤ Diageo North America — Learning Skills Inc. — Lasting — Change for Life ➤➤ Kimco Realty — Kimco Publishes ➤➤ JetBlue Airways — Restoring Play for Kids Inaugural Corporate Responsibility Report in Underserved Areas — a Partnership with KaBOOM! ➤➤ Medtronic, Inc. — 2014 Integrated Performance Report ➤➤ Nerium International — Individually Taking Responsibility, Collectively Changing the World ➤➤ REVOLT TV + Boys & Girls Club — ➤➤ Humana — Healthy People, Healthy #HelloHarlemNYC Youth Initiative Planet, Healthy Performance ➤➤ SAIC — Corporate Citizenship ➤➤ Nebo Agency — Nebo Launches Choose ➤➤ Time Warner Cable — Bridging the Digital ATL Passion Project to Tell City’s Untold Divide in Local Communities: Learning Labs Story ➤➤ Raytheon Intelligence, Information and Services — The Big Dance of Data Corporate-Community Partnership Defense ➤➤ CLEARLINK — Bringing SEO to ➤➤ SAIC — Give A Meal Team Challenge Non-Profits ➤➤ The Conroy Martinez Group — Miami Seaquarium Flipper’s 50th/Flip it Forward Diversity Communications ➤➤ Covance Inc. — Covance-CARE Nepal ➤➤ HMA Associates Inc. — National Influenza Saving Mothers’ and Infants’ Lives (SMILE) Vaccination Disparities Partnership in Nepal ➤➤ Imprenta Communications Group, LLC — ➤➤ Discovery Education — Belk Service DIR: Wage Theft Learning Challenge ➤➤ MGM Resorts International — Women’s ➤➤ Kenneth Cole — Look Good, For Good Leadership Conference ➤➤ MUFG Union Bank — Union Bank and LAUSD Collaborate to Enhance Financial Employee Relations Education ➤➤ AT&T and DonorsChoose.org ➤➤ Neustar — My Digital Life ➤➤ CLEARLINK — Engaging Employees With ➤➤ Nexus Treatment — Nexus Bridging Philanthropy Program ➤➤ CVS Health and RF|Binder — CVS Health ➤➤ Siemens, The Entertainment Industry Celebrates the Spirit of Volunteerism on Foundation’s Stand Up To — Linking Giving Tuesday Hope to Need: The Baton Pass connects ➤➤ Humana — Rethink Paper the hope for cancer survivorship with the need for research dollars ➤➤ International Finance Corporation — The IFC Waste Challenge: Our Footprint Commitment In Action Corporation with less than 25,000 ➤➤ Takeda Oncology — Living Through Giving employees ➤➤ Time Warner Cable — Employee Green ➤➤ International Flavors & Fragrances Inc. Team Playbook ➤➤ NCCI ➤➤ Resorts World Sentosa, Singapore Event: CSR / Green Focus ➤➤ TD Ameritrade ➤➤ Covenant Health — East Tennessee Health Forum on Ebola Corporation with more than 25,000 ➤➤ Dask — Earthquake Resistant Building employees Design Competition ➤ ➤➤ MetLife ➤ Hughes General Contractors, Inc., VCBO Architecture and Davis School District — ➤ ➤ Oracle Odyssey Elementary Open House ➤➤ International Flavors & Fragrances CSR on a Shoestring Inc. — Global Hand Washing Day ➤➤ The Conroy Martinez Group — Infinity ➤➤ KPMG LLP — KPMG’s Reading Relay Auto Insurance’s Bilingual Literacy ➤➤ RBC — 2014 RBC Blue Water Day Program: Read Conmigo ➤➤ REVOLT TV + Boys & Girls Club — #HelloHarlemNYC Youth Initiative ➤➤ Triomphant Communications — Culinary ➤➤ Weber Shandwick and PEDIGREE Battles: Supreme Asian Chef Brand — PEDIGREE See what good food ➤➤ Weber Shandwick on behalf of Clean the can do World — Build on the Hill: Hygiene Kit Build ➤➤ The Zeno Group — The Allstate Foundation Purple Purse Media Relations ➤➤ Cigna Foundation — World of Nonprofit/Corporate Partnership Difference Grant: Improving Healthcare ➤➤ Caesars Entertainment — Caesars & Clean for Underserved Immigrant Latino and the World Save Lives One Soap at a Time Caribbean Communities ➤➤ CVS Health & the American Lung ➤➤ Holland & Knight LLP — “The FDA Fiddles Association Make Lung Cancer in While America Burns: American Sunscreen Women a Public Health Priority Innovation Marred by Bureaucracy While ➤➤ ESPN — 2014 ESPY Day Benefiting The V Melanoma Rates Increase” Foundation for Cancer Research ➤➤ KPMG LLP — KPMG’s Reading Relay ➤➤ Nerium International — Individually Taking ➤➤ Levi Strauss & Co. — Unveiling Dockers Responsibility, Collectively Changing the Wellthread and Talking About Dirty Jeans World ➤➤ North Strategic — Jumpstart Charities ➤➤ HGTV/DIY Network — Rebuilding Together Red Ball Campaign 2014 ➤➤ Time Warner Cable — Boys & Girls Clubs ➤➤ The UPS Foundation, Boys & Girls Clubs of America National Partnership of America and MSI — UPS Road Code: ➤➤ Türk Telekomünikasyon A.S. — Books on Teen Safe Driving Program B:6” the Phone T:6” S:6”

2 PR_News_CSR_ Prudential Applauds its Team on the Awards.indd

RECOGNITION OF ITS SPECIAL OLYMPICS Studio Gross, Alan Job # A4630 2014 CAMPAIGN IN THE PR NEWS CSR AWARDS Date 3-4-2015 10:03 AM Live None Trim 6” x 4.5” NONPROFIT/PARTNERSHIPS CATEGORY Bleed None Gutter None Pub PR News CSR P. Date Awards B:4.5” S:4.5” T:4.5” Approvals: ______GCD ______CD ______AD ______CW ______AE ______Traffic ______Proof

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PR_News_CSR_Awards.indd 1 3/4/15 10:03 AM ➤➤ Viacom Says NO MORE ➤➤ Nerium International — Individually Taking ➤➤ Weber Shandwick — Pass the Red Cup Responsibility, Collectively Changing the for World Hunger Relief World ➤➤ Weber Shandwick and Prudential ➤➤ TTNET — Engelsiz Tivibu (Accessible Tivibu) Financial — Special Olympics 2014 ➤➤ WWE and 2014 Special Olympics USA Social Media Campaign Games partnership ➤➤ Havas PR North America, Fenton Communications, FleishmanHillard, Pro Bono Campaign Glover Park and Weber Shandwick for the United Nations Foundation and ➤➤ Nebo Agency — Nebo’s Choose ATL Pro 92nd Street Y — The World Gives with Bono Initiative Rebrands City as Digital Hub #GivingTuesday, Year Two ➤➤ REVOLT TV + Boys & Girls Club — ➤➤ Hyundai Motor America — Hyundai Hope #HelloHarlemNYC Youth Initiative on Wheels ➤➤ Waggener Edstrom ➤➤ Ketchum on behalf of ConAgra Foods — Communications — Women for Women ConAgra Foods Hunger Free Summer International 20th Anniversary Gala ➤➤ Weber Shandwick and Honey Maid — This is Wholesome Product Design / Redesign ➤➤ Weber Shandwick and PEDIGREE ➤➤ Toys “R” Us Introduces Reusable Tote Brand — PEDIGREE See what good food Bag Benefiting Save the Children can do ➤➤ TTNET — Engelsiz Tivibu (Accessible Tivibu) Stakeholder Engagement Recycling Program ➤➤ CVS Health Quits Tobacco for Good ➤➤ DoSomething.org — H&M’s Comeback ➤➤ Nerium International — Individually Taking Clothes Responsibility, Collectively Changing the ➤➤ General Motors — Recycle RenCen: How World GM Eliminated an Entire ZIP Code’s Daily ➤➤ Polskie LNG S.A. — Polish gas terminal Waste from doubt and suspicion to trust and ➤➤ RF|Binder on behalf of Johnson & cooperation Johnson Family of Consumer Companies — CARE TO RECYCLE Sustainability/CSR Report ➤➤ AECOM — Managing complexity, building Social Good better lives ➤➤ Alpha Omega-Henry Schein Cares — ➤➤ Burson-Marsteller — Hormel Foods 2013 Holocaust Survivors Oral Health Program Corporate Responsibility Report Launch ➤➤ Amway Corporation — Nutrilite ➤➤ The Coca-Cola Company Sustainability Power of 5 Campaign Report — 2013/2014 ➤➤ BBDO, Universal McCann, Ketchum, ➤➤ CVS Health — 2013 Interactive CSR Report Widmeyer, Huge and Cohn & Wolfe on ➤➤ McDonald’s Corporation — Our Journey behalf of ExxonMobil — ExxonMobil Together Inspires the Next Generation to “Be An ➤➤ Medtronic Inc. — 2014 Integrated Engineer” Performance Report ➤➤ Huru International ➤➤ Merck and Co., Inc. — Merck ➤➤ Metro — Preserving and Sustaining Local Responsibility 2013 Food Production ➤➤ MetLife — MetLife Corporate Responsibility Report: Global Impact ➤➤ Novelis — Adding More Aluminum, Video Initiatives Creating Value ➤➤ Covidien Communications — World ➤➤ Safeway with Waggener Edstrom Stroke Day Take 2...Tell 2 Campaign 2014 Communications — The Heart of Safeway ➤➤ JetBlue Airways — Increasing Access to ➤➤ Weissman Center for International Books: Soar with Reading and First Book Business, Baruch College — The 2014 ➤➤ Ketchum on behalf of ConAgra Foods — Edition of The CSR-S Monitor ConAgra Foods Hunger Free Summer ➤➤ Popular Inc. — En el fondo de la música Use of Social Media ➤➤ Covidien Communications — World Volunteer Program Stroke Day Take 2...Tell 2 Campaign 2014 ➤➤ Blue Cross & Blue Shield Rhode Island ➤➤ CVS Health and RF|Binder — CVS Health Highlights Commitment to Better Health via ➤➤ Dell Inc. — Children’s Cancer Awareness Twitter Month ➤➤ JetBlue Airways — 2014 Facebook ➤➤ Time Warner Cable — TWC Connects Campaign: One Thing That’s Green Workplace Innovation ➤➤ International Finance Corporation — The IFC Waste Challenge: Our Footprint Commitment In Action ➤➤ Time Warner Cable — TWC Eyes and Ears AMBER Alert Initiative

CONGRATULATES ANGELA PELUSO on being PR News Nonprofit Communicator of the Year!

Your work has impacted lives and advanced social change. Finalists

Association/Nonprofit Team Branding/Rebranding of the Year ➤➤ Foundation for Advancing Alcohol ➤➤ ASCD — Communications Team Responsibility — Formerly The Century Council ➤➤ Shriners Hospitals for Children ➤➤ ICSC ➤➤ Small Business Majority — Communications Team ➤➤ Imprenta Communications Group, Inc. — On Lok Lifeways ➤➤ United Nations Foundation — Connecting You and the UN ➤➤ King Media and the Greater Lansing Housing Coalition — ICE 5-Year and Affordable Housing Plan Nonprofit Communicator of the Year ➤➤ Orbis International ➤➤ Angela Peluso — Verizon Foundation ➤➤ US Chamber Institute for Legal Reform — Restoring Balance. Ensuring Advocacy Campaign and Justice: A Re-Branding for Effective Change Lobbying Efforts ➤➤ Boys & Girls Clubs of America — Great Corporate/Nonprofit Partnerships Futures Campaign ➤➤ ASPIRE Communications — Cell Phones ➤➤ Havas Worldwide Paris — The Airfood for Soldiers and AT&T Provide a Lifeline for Project America’s Bravest ➤➤ Illinois Policy Action — Defending Illinois’ ➤➤ Discovery Education — Manufacture Your fair, flat tax Future ➤➤ The National Alliance on Mental ➤➤ DoSomething.org — Sprint Illness — NAMI #Act4MentalHealth ➤➤ United Nations Foundation — Walgreens Campaign ➤➤ Weber Shandwick — Prudential and the ➤➤ NSF International — Campaign for Safer Special Olympics 2014 USA Games Supplements ➤➤ Weber Shandwick on behalf of ➤➤ Prospectors & Developers Association Siemens — The Baton Pass of Canada (PDAC) — Hosting the World’s Mineral Industry and Canada’s Elected Representatives Event PR ➤➤ United Nations Foundation, Girl Up ➤➤ American Society of Clinical Oncology — Campaign — Girls Count Act 2014 ASCO Annual Meeting Press Program ➤➤ Weber Shandwick on behalf of ➤➤ Child Care Resource Center — 5th Siemens — The Baton Pass Annual Laps4Literacy Event ➤➤ Copacino+Fujikado — The Wing Luke Museum of the Asian Pacific American Blogs Experience Asks: Do You Know Bruce? ➤➤ Illinois Policy Institute — “Dewonked” ➤➤ Henson Consulting — Navy Pier ➤➤ Sierra Club — Coming Clean Announces $20 Million Legacy Gift ➤➤ The TASC Group — Athlete Ally’s and All Out’s Principle 6 Campaign ➤➤ United Nations Foundation — Social Good Summit Marketing PR on a Shoestring Budget ➤➤ EngenderHealth — Expanding access to ➤➤ allen & gerritsen — Allegheny College international family planning Prize for Civility in Public Life ➤➤ Golin on behalf of PetSmart Charities — ➤➤ ASPIRE Communications — ASPIRE The Journey Home: A Rescue Waggin’ Story Races to the Rescue of Rescue Ranch ➤➤ High10 Media — Deaf Film Camp ➤➤ Brevard Public Schools — Financial Facts ➤➤ King Media and the Greater Lansing Informational Campaign Housing Coalition — ICE 5-Year Fair and ➤➤ Denha Media Group — Detroit’s Loyola Affordable Housing Plan High School: A Plea to Pope Francis ➤➤ The Zeno Group — The Allstate ➤➤ FleishmanHillard — The St. Baldrick’s Foundation’s Purple Purse Foundation ➤➤ Harden Communications Partners — Media Relations East Bay Vintners Alliance: Urban Wine Xperience ➤➤ American Institute of CPAs — Costs of ➤➤ Meet Minneapolis — I Want to Marry You Summer in Minneapolis ➤➤ Gordon and Betty Moore Foundation and ➤➤ United Nations Foundation, Girl Up Tartaglia Communications — SPARK: Campaign — #GIRLHERO campaign Promoting a New Science Competition ➤➤ Weber Shandwick with Reboot — Taking ➤➤ The Hauser Group — Fair Saint Louis 2014 a Tech Detox: Nat’l Day of Unplugging ➤➤ Henson Consulting — Destination Solar System Launches at Adler Planetarium ➤➤ International Justice Mission — The Public Affairs / Issues Management Locust Effect ➤➤ Finn Partners on behalf of the D.C. ➤➤ The National Audubon Society — Justice Grant Administration — “Show Audubon’s Birds and Climate Change Up, Stand Out” Report ➤➤ Jasculca Terman Strategic ➤➤ National Education Association — Communications — The Chicago Students Before Profits: The Fight Against Community Trust Corporate Education Reform in York, PA ➤➤ Midpeninsula Regional Open Space and Nationwide District — Vision Plan: Imagine the Future ➤➤ Partnership for Drug-Free Kids — of Open Space National Study: Teens Report Higher Use of ➤➤ Singer Associates, Inc. — City of San Performance Enhancing Substances Bruno ➤➤ Porter Novelli — Center for Civil and Human Rights Opening Day Celebration Public Service Atlanta ➤➤ American Speech-Language-Hearing ➤➤ The Zeno Group — The Allstate Association — Identify the Signs of Foundation’s Purple Purse Communication Disorders ➤➤ Home Front Communications — Buckle Natural Disaster/Crisis Up for Life: It’s time we all get it right Communications ➤➤ Home Front Communications — See ➤➤ The Allstate Foundation and Points of Tracks? Think Train! “It’s No Contest” Light — Disaster Preparedness Kit-Building Campaign Events ➤➤ Imprenta Communications Group, Inc. — ➤➤ GroundFloor Media — Establishing Wage Theft: Public Education ColoradoUnited as the Brand and Voice of ➤➤ The TASC Group — Athlete Ally’s and All Colorado’s Recovery from the 2013 Floods Out’s Principle 6 Campaign ➤➤ Singer Associates, Inc. — Children’s Hospital Oakland Publications Social Responsibility ➤➤ American Society of Clinical Oncology — ➤➤ Dosomething.org — H&M The State of Cancer Care in America: 2014 ➤➤ Imprenta Communications Group, Inc. — ➤➤ Compassion International — Compassion Ethiopia Health Aid Magazine ➤➤ Mediators Private Limited — OUP ➤➤ Cultural Vistas — We Are Cultural Vistas, Antipiracy Awareness Campaign 2013 Annual Report ➤➤ Shriners Hospitals for Children — On ➤➤ Nexus — Cornerstone Magazine Track to a Safe Summer ➤➤ Pioneer Human Services ➤➤ The TASC Group — Athlete Ally’s and All ➤➤ Reputation Architects — Enhancing Lives, Out’s Principle 6 Campaign Transforming Care: ArchCare 2013 Report ➤➤ Weber Shandwick and Yum! Brands — to Stakeholders World Hunger Relief ➤➤ The Zeno Group — The Allstate Social Media Foundation’s Purple Purse ➤➤ The Zeno Group — The Allstate ➤➤ American Heart Association — Foundation: #GetThereSafe EmpowerMEnt Challenge ➤➤ EngenderHealth — Expanding Access To International Family Planning Video and/or Podcast ➤➤ JPA Health Communications — ➤➤ AXON: National Hemophilia Melanoma Research Foundation: Foundation — What Schools Should #GetNaked Know: Having a Student with a Bleeding ➤➤ The New York Public Library — Disorder Video #ireadeverywhere ➤➤ EngenderHealth — Expanding Access to ➤➤ American Pet Products Association’s International Family Planning Non-Profit Campaign— Pets Add Life ➤➤ Reputation Architects Inc. — ➤➤ Shriners Hospitals for Children — Fezzy Transforming Lives: ArchCare 2014 Gala Gets His Name Fundraising Video ➤➤ United Nations Foundation — MDG500 ➤➤ Singer Associates — The Gorilla campaign Foundation ➤➤ United Nations Foundation, Shot@Life — ➤➤ Virginia G. Piper Charitable Trust — Blogust campaign Encore Prizes for Exceptional Organizations ➤➤ Weill Cornell Medical College — “A Virtual Graduation” the Launch of Weill Website Cornell’s Instagram Platform ➤➤ Alcoa Foundation / Discovery Education — Manufacture Your Future ➤➤ American Association for Cancer Research ➤➤ American Society of Clinical Oncology — Redesign of CancerProgress.net for ASCO’s 50th Anniversary ➤➤ National Association for Music Education — Broader Minded: Think Beyond the Bubbles ➤➤ Orbis International Upcoming Events

Snapchat Webinar — March 19 PR Measurement Conference — April 20 in D.C. Press Release Writing Boot Camp — April 21 in D.C. Visual Storytelling Webinar — April 23 Platinum PR Awards — Entry Deadline: May 1 Video Workshop — June 1 in Miami Digital PR Conference — June 1 – 3 in Miami Social Media Icon Awards Luncheon — June 3 in Miami

We Aspire to Cure Cancer.

We are excited to announce the launch of TAKEDA ONCOLOGY formerly known as MILLENNIUM: THE TAKEDA ONCOLOGY COMPANY. Our mission is unchanged; we endeavor to deliver extraordinary medicines to patients with cancer worldwide through our commitment to science, breakthrough innovation and passion for improving lives.

By concentrating the power of leading scientific minds and the vast resources of a global pharmaceutical company, we are finding innovative ways to improve the treatment of cancer. While we’ve made great strides in our fight against cancer, we are determined to do more — to work harder and to achieve greater. Our singular focus drives our aspirations with the same passion, agility and entrepreneurial spirit that has always been at the heart of our culture and made us the leaders in oncology that we are today.

Welcome to Takeda Oncology; we aspire to cure cancer.

Let’s Continue the Conversation

View complete coverage of this event online: www.prnewsonline.com/2015-csr-awards www.prnewsonline.com/2015-nonprofit-awards