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JULY 22-28, 2011 $4.50 South SWEET SMELL OF SUCCESS: Doctor Aromas builds Business business by tapping into scent marketing _| this week in the SFBJ P6 Journal -Dade’s building budget cut Construction workers employed By Oscar Pedro Musibay the elimination of 1,300 positions. for new development. in Miami-Dade County How many of those would af- The decrease will only affect proj- 60 Miami-Dade County’s push to fect staff working on capital proj- ects that haven’t been started or In thousands close a $400 million budget short- ects is unclear, but with the coun- project elements that would be 50 fall includes a proposed 40 percent ty unemployment rate at 13.7 per- nice, but aren’t essential, not ongo- biggest on the block 40 drop in capital project spending. cent, it is not welcome news. It al- ing projects like the Port of Miami n Cedric DuPont of Cedric DuPont 30 Newly installed county Mayor so raises questions about upkeep tunnel, said Jennifer Glazer-Moon, Antiques in West Palm Beach ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11* Carlos Gimenez’s proposed budget on utility lines and how well the opened his 20,000-square-foot Source: U.S. Bureau of Labor Statistics *Through May 30 calls for all kinds of cuts, including county can provide infrastructure SEE BUILDING | 37 gallery on the city’s Antique Row in February. It may mean more business for the area. P4

Asia-to-Miami a work in progress n About 400 workers will soon Chuck begin the vertical phase of Her- direct flights Williams zog & de Meuron’s wondrous de- drives sign for the $200 million Miami Cyclone Art Museum in the city’s down- Power’s town area. P37 are in demand$16 $16.0 dragster. Price per share • 14 The car By Ashley D. Torres $11.1 may break 12 $10.2 a world • speed With the recent investments10 -based companies are making in Miami, some busi- • record for ness leaders say direct airline flights8 between steam- the city and Asia are crucial. powered 6 $6.1 They also say the flights could• bring$5.2 - ad vehicles. MARK FREERKS ditional investments and tourism4 to South• Florida. While Miami International Airport2 is the na- tion’s second-largest destination 0for incoming Raytheon tests Cyclone Power’s international passengers, behind New York’s John F. Kennedy International Airport, its only TOP PRIVATE COMPANIES direct service to Asia is through Moscow. © American City Business Journals - Not for commercial use n JM Family’s Colin Brown and The airport has pursued further develop- technology as company grows Eddie Rivera work at a food bank ment of east-to-west air links since 2003, MIA By Paul Brinkmann jobs are higher-paying engineers and technical as part of the company’s com- Marketing Director Chris Mangos said. Three positions. munity service. JM Family topped Asian metropolitan areas have the interest A small warehouse at Cyclone Power Technol- Cyclone is also prepping a bright yellow drag- the Business Journal’s Top 100 Pri- and resources to offer another direct flight to ogies in Pompano Beach is crackling with weld- ster to break a world speed record for steam-pow- vate Companies list. P15 Miami: Mumbai, India; Hong Kong and To- ing torches and business these days. ered vehicles at the Bonneville Salt Flats testing kyo, he said. Seoul, South Korea, and Shang- Cyclone, a fledgling technology company, is grounds in Utah. One recent Friday, workers were hai are secondary markets. landing new contracts, hiring, expanding and welding on plates to protect the engine. also inside “That air connection is critical to growing registering stock with the SEC. Cyclone (Pink Sheets: CYPW) is led by Chair- The company already employs 19, and plans Foreclosure Roundup P10 SEE FLIGHTS | 36 to hire five to seven more this year. Most of its SEE CYCLONE | 36 SoFla Luxe P11 Growth Strategies P12 Robert Cini P12 Hot Leads P13 SFBJ’S ENTREPRENEUR AWARDS: People on the Move P13 We are now accepting nominations for the inaugural Week on the Web P14 South Florida Business Journal’s Entrepreneur Awards. The List: Top Private Companies P19-22 Nominations are due July 22. Finalists will be chosen in Leads P24 eight categories and winners will be announced Aug. 11. Classifieds P33 See http://bizj.us/b2xu5 for details. Reader Guide P39 6 | news south florida business journal | JULY 22-28, 2011 At 1st United Bank, Your Business Is Our 1st Priority

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SUSAN R. MILLER Doctor Aromas’ Marcelo Zelicovich created the dispensing system for the firm’s scents. Doctor Aromas seeks sweet

One Mission, To Put You 1st smell of success with business By Susan R. Miller DOCTOR AROMAS H O N E S T Y • E X C E L L E N C E • A C C O U N TA B I L I T Y • R E S P E C T Owner: Marcelo Zelicovich Matthew Knott was staying at the Icon Website: www.doctoraromas.com B REVARD • IND IAN RIV E R • PALM B E ACH • B ROWARD • MIAM I-D AD E in Miami when something caught Address: 1952 N.E. 148th Terrace, North Miami 33181 his nose. Phone: (786)693-8600 Member “When you walk in, the first thing that hits Email: [email protected] www.1stUnitedBankfl.com FDIC you is the smell of hope,” he said. “Hope” is one of a dozen scents created by said. “It makes you feel good.” Doctor Aromas, a North Miami-based com- Unlike many systems that dispense a fra- pany that develops and sells fragrances used grance directly into the air, Doctor Aromas’ by hotels, condo developments, restaurants, scents are used in conjunction with central lounges and, most recently, in homes. It pro- air-conditioning systems. The can has a spe- vides what’s known as scent marketing, whose cial top that comes with a tiny remote the us- popularity is based on studies that have shown er can set to spray the product at regular in- consumers are influenced by sight, sound, tervals – from every 20 minutes to up to three smell, touch and taste. Smells can help im- hours. The scent is sprayed onto the air-con- prove one’s mood, according to research. ditioning filter, which dispenses the aroma. Knott liked the smell of “Hope” so much “The air conditioner becomes the aroma- that he started using it in his chain of restau- therapy machine,” Zelicovich said. rants in New York City, including the Taj in “Hope” is the company’s bestseller, com- the Flatiron District and Katra in SoHo. prising about 70 percent of sales. It also sells “Our place is all about the aesthetics, light- a dozen other fragrances with names such as ing, and it just adds to the experience. It’s the Euphoria, which is used at the Santa Maria first thing they notice,” he said. condo on Miami’s ; Romance; The man behind Doctor Aromas is Marce- Tranquility; and Vanilla Heat, which was cre- lo Zelicovich, an Argentinean who moved to ated for Miami Heat President Pat Riley. the U.S. in 2001 with just $650 in his pocket. Zelicovich said he had sales of about $3,000 © American City Business JournalsHe started - Not his company for commercial in his homeland use in a month in his first year. Today, he said he is 1993. When the economy collapsed, he fled a $500,000 company, with plans to grow na- to the U.S. tionwide. Zelicovich’s first customer was Aventura The company launched online sales earlier Mall, where his product was used in the this month, and the product is now in more bathrooms. Today, he claims 250 customers than 100 homes. Large cans sell for $75 and nationwide, including 90 high-end build- small cans sell for $39.90. Dispensers and the ings, stores and hotels. The company has remote sell for $35. four employees. “Until now, we have operated on word-of- mouth, but people who buy this keep buying ‘hope’ is a favorite it because they love the concept,” Zelicovich Orlando Avella, a broker with Greater Mi- said. “Right now, we are in high-end houses, ami Investments in Coral Gables, said he uses but anyone can have it.” “Hope” in his office and at home. “Everyone who walks in raves about it,” he [email protected] | (954) 949-7516 Confessions of a ‘Rock of Ages’ movie extra Associate Editor Eileen Cukier gets a close- show how part of Miami Avenue has been up view of Tom Cruise’s fake tattoos and long transformed into a replica of the Sunset Strip hair as “Rock of Ages” shoots in South Florida. in West Hollywood, Calif., from the 1980s. Photos by photographer Mark Freerks For the full story, go to http://bizj.us/b31av.