LIVE SHOWETAM CELEBRATES 100 YEARS O F F R E N C H FREEDOM

IN THE HEART OF AT THE CENTRE POMPIDOU, ETAM CELEBRATED IT’S 100TH ANNIVERSARY WITH A FASHION SHOW WORTHY OF THE OCCASION. IT WAS A SPECTACULAR DEMONSTRATION OF FRENCH- STYLE SEXINESS: THE MARRIAGE OF ELEGANCE AND CONFIDENT DARING, A COOL ATTITUDE AND BOLD SEXINESS. A TRIBUTE TO THE WOMEN THAT THE FRENCH BRAND HAS BEEN SUPPORTING IN THEIR QUEST FOR FREEDOM SINCE 1916.

Eighty elegant and sparkling models celebrated French Freedom to the beat of performances by Minuit, The Avener, Dua Lipa, Marina Kaye, and Jacques Dutronc to close with three of his iconic hits: Il est 5 heures, Paris s’éveille, J’aime les filles and Les cactus.

Press Release September 2016 FIVE SCENES SHONE THE SPOTLIGHT ON AN ETAM WOMAN, FREE IN BODY AND MIND, SEXY, DIVINE, JOYFUL AND CHIC, THROUGH A COLLECTION THAT SYMBOLISES FRENCH GLAMOUR.

I AM SEXY I AM JOYFUL A real ode to a confident, slightly provocative woman, the first section Undoubtedly the section that best represented the French way of life, of this live show revealed lingerie pieces with an indefinable charm. with sailor stripe tops reinterpreted by Etam, lots of the brand’s iconic Latex and leather combined with sheer lace detailing to reveal pieces, along with petticoats and eyelet embroidery, for a funny, the sensuality of this theme. sexy woman. A confidently light-hearted feel.

I AM CHIC THE SWIMWEAR Showcasing the light-heartedness of the twenties, this section presented an elegant and charismatic woman. presented “French chic”. Lace, feathers and pearls celebrated The pieces were graphic and modern with a sophisticated feel. a liberated and romantic woman. Colours were soft and feminine, ranging from pink to burgundy. Top models:

I AM DIVINE Melodie Vaxelaire, Eniko, Valerie Kaufman, Antonina Inspired by the exuberance of Studio 54 and the seventies, a dazzling Petkovic, Pauline Hoarau, Li Xiao, Ana Beatriz, Amanda Wellsh section in which gold and black gave meaning to the collection, with Diana Moldovan, Monica Cima, Anna Mila, , jewelled lingerie embellished with an abundance of stones, diamonds Cindy Bruna, Nibar, Nadja Bender, Aneta Pajak, ... and lamé. Probably the most couture section. This theme introduced the Divine Calais lace developed exclusively with the company Noyon to celebrate 100 years of Etam know-how.

Press Release September 2016 A CONNECTED SHOW WITH AN INTERNATIONAL REACH.

The digital plan put in place allowed over thousands Internet users to Journalists from all over the world, models, bloggers, celebrities follow the show live at 9.30 p.m. on Tuesday evening. This year it included and artists set the web alight with #etam, #etam100 and #etamliveshow. a Show Now – Shop Now feature, making it possible to buy the pieces Twitter, Facebook, Instagram, Snapchat… all the social networks were from the show immediately. abuzz. Thousands of posts and photos were added directly to ETAM’s Facebook Connect users were able to experience the backstage buzz Social Media Wall, which can be accessed and seen at any time using of the last five minutes before the show live. Thanks to Periscope the Etam app and on etam.com. and Twitter, they could also accompany a model on the runway.

Press Release September 2016 FRONT ROW CLARA 3000, AURE ATIKA, ALINE AFANOUKO,NORA ARNEZEDER, LÉA ARNEZEDER, BETTY AUTIER, KRISTINA BAZAN, DAPHNE BURKI, FREDERIC BEIGBEDER, BERNARD BLISTENE, IAN BOHEN, LOUISE BOURGOIN, GUY BURNET, MONICA CRUZ, GABRIEL-KANE DAY-LEWIS, ROMAIN GAVRAS, JACQUES DUTRONC, JENNIFER EYMERE, ELODIE FRÉGÉ, DAPHNÉ HEZARD, TYLER HOECHIM, HIBA ABOUK, ALICE ISAAZ, LINDA LI, LEAF GREENER, LOLA LE LANN, VIRGINE LEDOYEN, BENOIT MAGIMEL, JEAN BAPTISTE MAU- NIER, LARA MICHELI, LAURENT MILCHIOR, VICTORIA OLLOQUI, AUDREY PULVAR, LUNA PICOLI TRUFFAUT, NATASHA POLY, MISTY RABBIT, LUDI- VINE SAGNIER, NIELS SCHNEIDER, JOEY STARR, FRÉDÉRIC TADDEI, ALICE TAGLIONI, THEODORE PAUL GABRIEL, PATRICK TIMSIT, CECILE TOGNI, NATA- LIA VODIANOVA, ELLEN VON UNWERTH, LAURENT WEIL, MICHAEL YOUN, OLIVIER ZAHM, CAROLINE RECEVEUR, VIRGINIE ET CLAIRE COURTIN-CLA- RINS, ANOUCHKA DELON, IRIS MITTENAERE, CORALIE BIOLAY, JEAN- CHARLES DE CASTELBAJAC, LOUIS-MARIE DE CASTELBAJAC, GUILHEM DE CASTELBAJAC, LOUIS SARKOZY, ALESSANDRA SUBLET, KAREN MULDER... Press Release September 2016