HOSPITALITY INDUSTRY GROUP – 9 SECTION -B
THE LEELA VISION To sustain and surpass excellence in service, ambience and performance. Hall mar ks that distinguish The Leela Group. The strategic locations, individuality, arc hitectural aesthetics, lush greens and the intrinsic Indian culture holds true f or every Leela property. Reflecting thereby 'The Essence of India'.Our focused o perating philosophy is personalized service and comprehensive logistic support. We ensure that our esteemed clients, devote their time to the sole purpose of th eir stay - to conduct business and relax in the most conducive environment. THE LEELA MISSION Innovation - Excellence - Perfection These are precisely the three pillars on wh ich The Leela Group has built its reputation.They also represent the three faces of modern India. World class technology, great tradition enriched over the cent uries and the obsessive desire to be hospitable to global travellers.But beyond all this is the simple fact :We love people. It is this that has made The Leela what we are today and must inspire us in the years to come. Has hotels in Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala LEELA STRATEGY Since the management believes that growth in the five-star hotels segment will c ome from cities where information technology (IT) will grow, it is expanding int o Hyderabad, Pune, Chennai and Delhi.
To achive their growth strategy they have new projects in Udaipur Chennai,Pune
But beyond all this is the simple fact : We love people. It is this that has made The Leela what we are today and must in spire us in the years to come. FIGURE 3.1 rce: Adapted and reprinted by permission of Harvard Business Review Taj hotels Oberoi hotels Bargaining power of buyers are low Bargaining power of suppliers are moderate Threat of new enterants
For Leela, competition in Mumbai has turned fierce as a result of new hotels, su ch as ITC Grand Maratha, Le Meridien and Hyatt, coming up close to the airport, and enjoying tax benefits too. However in Bangalore, Leela continues to remain a t the No.1 position because of the booming IT sector and lack of five-star rooms , chiefly to accomodate international passengers. Needless to say, Bangalore is a real money-spinner for the company. House boats Adventure spots & camps Palace on wheels Brand Indian Tradition Weakness Presence is in limited cities High cost Tax benefit Rapid promotion of tourism by the Indian Govt