No.7 04.17

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Mandarin Oriental

top story news business feature Private Cocktail Macy’s China: Fusion and Transform: From Runway to Function by The Trans-Pacific How Retailers Can Thrive Checkout: Gieves & Hawkes Startup in Turbulent Times and The See-Now-Buy-Now Page 1 Page 9 Embrace Change – 15th China Trend in Fashion Department Store Summit Page 19 Page 17 fresh No.7 top story

Private Cocktail Function by GIEVES & HAWKES to Celebrate the Grand Opening of the Private Tailoring Suite

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02 03 01 Three amazing historical garments from the UK archive on display. From left to right: Princess Diana’s Regimental Mess Jacket which was worn in 1990, Michael Jackson’s tailcoat that was made for the 1988/89 “Bad” Tour and finally, a century old ceremonial dress jacket previously worn by an officer of the 5th Inniskilling Dragoon Guards 02 The event was a resounding success and every guest enjoyed their time there 03 From left to right: Mr. Samuel Chu, Managing Partner and Chief Investment Officer of Phoenix Property Investors, his wife Mrs. Pauline Chu & Mr. Jeremy Hobbins, CEO of Trinity Limited

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04 From left to right: Ms. Sabrina Fung, Deputy Chairman of Trinity Limited and her husband Mr. Kevin Lam; Mr. Ronald Kwok, Vice President of J.P. Morgan & his wife Mrs. Reggie Kwok posed in front of the Michael Jackson’s archive tailcoat

ieves & Hawkes hosted a private 05 cocktail function on 1 and 2 G March at their new Private Tailoring Suite at the Mandarin Oriental Hong Kong. The events were hosted by Dr. Victor Fung, Chairman of Trinity Limited, Ms. Sabrina Fung, Deputy Chairman of Trinity Limited and her husband Mr. Kevin Lam. Numerous family members, close friends and well-known socialites were invited to the special event. They were welcomed by Mr. Jeremy Hobbins, CEO of Trinity Limited and Mr. Nick Keyte, Gieves & Hawkes Managing Director and then given a short introduction to Private Tailoring by Mr. Tim Ardron, the Head of Private Tailoring from No.1 Savile Row. 05 Mr. Nick Keyte, Managing Director 06 Both events were a resounding success of Gieves & Hawkes (left 2) and with three amazing historical garments Dr. Victor Fung, Chairman of Trinity Limited (right 2) were having a on loan from the UK archive – Michael chat with guests Jackson’s tailcoat that was made in 06 Mr. Keith Leung, Manager of Savile Row for the 1988/89 “Bad” Tour, Private Tailoring (Hong Kong) Princess Diana’s Regimental Mess Jacket presented some exclusive fabrics to which was made by Gieves & Hawkes guests on special request in 1988 and finally 07 Mr. Tim Ardron, the Head of Private a century old ceremonial dress jacket Tailoring from No.1 Savile Row, th previously worn by an officer of the 5 flew over from the UK to support Inniskilling Dragoon Guards. Mr. Stephan the grand opening cocktail Mack, Esteemed whisky master, was also 07 present to provide guidance and tasting notes on some excellent single malts. The event culminated in a lucky draw for a complimentary Private Tailoring suit which was presented to a lucky guest. FR

www.gievesandhawkes.hk Gieveslondon gieveslondon GievesAndHawkes Gieves_Hawkes

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FUNG RETAILING Hong Kong

WWD “10 of Tomorrow” Features Sabrina Fung

Women’s Wear Daily, better known to manage their businesses in Asia as WWD, is a fashion industry trade and working with legendary fashion publication sometimes called ‘the bible brands such as Sonia Rykiel. of fashion’. It delivers information The New York-born, Harvard- and intelligence on changing fashion educated executive cites her formative trends, with a readership composed years between Hong Kong and the of retailers, designers, manufacturers, US as instrumental in shaping her marketers, financiers, advertising world view, one that blends eastern agencies and trend makers. and western cultures but remains Their recent ‘10 of tomorrow’ special ‘distinctly Chinese’ and where family feature met 10 emerging figures in values take pride of place. areas including design, beauty, retail, Ms. Fung talks about the long term business and technology who have prospects for Trinity as they continue the potential to lead their respective to tap into the explosive growth fields. One of the incubators of unique of the middle class in Asia, partly design they chose for the 2017 list is by continuing to develop their Ms. Sabrina Fung, Group Managing portfolio approach. Director of Fung Retailing Limited, someone who they say ‘Melds eastern She cites her greatest professional and western cultures to push business challenge as motivating employees to the next level’. with highly-decorated careers to break through to the next level. As far Originally launched in 2013, the as the future is concerned, Ms. Fung is prestigious list highlights future bullish on the long term prospects for leaders and those individuals building Trinity as well as the other prospects brands and creating designs across she oversees. multiple platforms. In Ms. Sabrina Fung, the diverse assets she manages includes overseeing Kent & Curwen’s partnership with Mr. David Beckham, ventures with Macy’s and Toys“R”Us

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No matter how multinational we are – you know, we have 250 offices around the world – the way we treat people is distinctly Chinese.

Ms. Sabrina Fung, Group Managing Director of Fung Retailing

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CERRUTI 1881 02 Italy CERRUTI 1881 Spring/Summer 2017 Collection

For Spring/Summer 2017, Clean and bold, the images include CERRUTI 1881 celebrates relaxed, all the CERRUTI 1881 goods universe: masculine elegance with a cinematic men’s ready-to-wear, leather goods, new advertising campaign. The accessories and men’s denim campaign was shot by the fashion collection. The Spring/Summer 2017 photographer Matthew Brookes in an campaign also features the launch of a atelier near Paris and features, for the denim and sportswear part integrated second season, the model super-star in the collection. Andres Velencoso. Andres embodies In addition to print images, a set of the Cerruti man and spirit of Cerruti. short films featuring Andres Velencoso Andres is also the face of the wearing the clothes will be used for CERRUTI 1881 fragrance campaign. social media, web, and in-store usage. The concept for the campaign is Mr. Jason Basmajian, CERRUTI 1881 inspired by CERRUTI 1881’s long Chief Creative Officer, adds “Keeping connection to cinema and focuses in mood with the collection, the on well-cut clothes and innovative campaign is masculine, cinematic and fabrics. The campaign uses natural relaxed. Shot in an urban studio, light and a studio setting which allows the face of Andres and the clothes are the personality of the collection, the focus”. accessories and talent to be the focus.

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suede. Tailoring is presented in new summer shades. Peak, notch double breasted and shawl lapel shapes are all presented, some with self-fabric covered buttons or patch pockets. New to CERRUTI 1881 is the launch calm blues, persimmon teal, mint, of a denim collection. A sportier off whites grounded by navy, more casual feeling compliments the chocolate brown and moss add full collection. Japanese selvedge emphasis and contrast. edge, Italian made, clean design and modern fit give life to the newest part The Cerruti man favours a diverse of the CERRUTI line, while washes approach to clothing. Essentials are run from black to charcoal, ash grey, reinterpreted in new fabrications, vintage blue dark denim and indigo. volumes and layered in with more Mr. Basmajian has captured the directional pieces. Balancing a brand’s true nature through sportier relaxed ethos with elegant exquisite sartorial execution, chic simplicity focused on the fabric sportswear and innovative knitwear, and cut. Unlined dusters and coats, www.cerruti.com all of which create a modern and layered over knitwear and jersey, CERRUTI Cerruti1881 refined expression. camo-foliage outerwear is trimmed in CERRUTI1881china Spring/Summer 2017’s fabrication are born out of a deep, strong collaboration with Lanificio Fratelli Cerruti on exclusive developments. The refreshing palette of dusty pink,

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D’URBAN 03 Taiwan First Launch in Taiwan of a Personal Order Service

Always seeking to understand and care for its customers, D’URBAN has introduced a Personal Order Service since Fall/Winter 2016 that allows men to choose the fit and fabrics of their own clothing for adaptation. In selected D’URBAN stores, the frontline staff have been trained by expert tailors to take measurements, to ensure that suits can be altered for the perfect fit. To mark the occasion of the Taiwan service launch, D’URBAN invited Starting from Spring/Summer 2017, the master tailor from Japan to this Personal Order Service has provide a personal order service to extended to selected stores in Taiwan, customers making appointments enabling Taiwanese gentlemen to at Zhongxiao SOGO, Shin Kong enjoy this privilege. All personal order Mitsukoshi and Takashimaya. During suits are entirely made in Japan with the promotion, shoppers were also exquisite Japanese craftsmanship, entitled to a Wrinkle Free dress as usual, while value-added personal shirt upon purchase of the Personal services such as name embroidery, Order Service. lining and button options are also available. In terms of production lead time, only four weeks are needed. The Personal Order Service also allows customers to receive flexible and fast alterations at a fraction of the cost of made-to-measure services. The Personal Order Service represents the ideal solution for men expressive in www.d-urban.com their own unique form of fashion. DURBAN_Official

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KENT & CURWEN Hong Kong & The Chinese Mainland

Spring/Summer 2017 Collection

Kent & Curwen Spring/Summer 2017 Collection preview at Fringe Club, Central

For Spring/Summer 2017, Mr. Daniel Kearns, Kent & Curwen Creative Director, in partnership with Mr. David Beckham, has created a wardrobe made up of Kent & Curwen Spring/Summer 2017 press day at CHAO hotel Bei Jing masculine pieces that are both relatable and resonant of true British style. The focus is on the re-appropriation of in the same cloth it creates a sophisticated casual summer British classics and the influence of the brand’s rich history look, while when cut in large sky blue and white stripes and unique heritage, which spans 90 years, refreshing it creates a strong relaxed summer statement. The casual them and reimagining them for a contemporary lifestyle. trousers are cut slim with subtle side adjuster details creating a modern silhouette. The collection also features British sporting and regimental traditions, so synonymous several shapes of shorts from a tennis length in regimental with the brand, have been reinvigorated by using the stripes to Bermuda shorts in seersucker. heritage stripe motif in a contemporary knitted bomber jacket and knitted sweaters as well as details of under- Kent & Curwen staples are updated including the hooped collar and plackets, offering a subtle nod to the brand’s and raw finish rugby shirts and T-shirts re-worked beginnings while keeping a strong modern attitude. and authentically stonewashed for a vintage effect, subsequently elevated through embroidered patching on The college blazers are reinvented in deconstructed single the chest, a nod to old-school collegiate style featuring the and double-breasted shapes and top stitched like work- signature 1926 Rose patch and famed Three Lions, all of wear. The regatta motif is featured here again in exclusive which serves to elevate an off-duty outfit and reaffirm stiff cotton or as a subtle under-collar detail. A new style Kent & Curwen’s ties to its English heartland. for summer is the ‘shacket’, somewhere between a blouson and shirt, it’s the perfect modern summer wardrobe staple. The collection of pieces with roots in English tradition In subtle cotton seersucker, when matched with trousers fit seamlessly with how men around the world dress today, while continuing to find new inspiration from the brand’s history.

global.kentandcurwen.com KentAndCurwen KentAndCurwen 8 fresh No.7 news

MACY’S CHINA 05 The Chinese Mainland The Trans-Pacific Startup How growth of two of the most promient retail companies started and where it is heading in the coming year

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• Macy’s China’s first 6 September 11 November Women’s Day event Macy’s Presents Macy’s China’s first • Broke 2015 Black Friday Fashion’s Front Row 24 September Single’s Day Sales record hosted by Coco Lee Macy’s China’s Super Brand Day

2015 1 November 24 November 2016 4 July • 3 hour offline event at Shanghai 1933 featuring Coco Lee Macys.Tmall.HK • Macy’s China’s • Macy’s China’s first launched on Tmall first Black Friday Independence Day • Livestream of the offline eventon Global TMall mobile app, Yizhibo and • Most successful • First livestream events: Youku with “shop the show” session event of 2015 1. Behind-the-scenes tour of • 150 Million impressions on Tmall App Herald Square Flagship store • 150 Million direct views on social media 2. Independence Day We are proud fireworks display • 3 Million+ views on TV and video to work with Fung streaming Retailing to build a diverse organisation Macy’s delivers fashion and affordable distinctive assortments including the most luxury to customers in the United desired family of exclusive and fashion that is rich with talented States, as well as through its leading brands for him, her, kids and the home. people who embody online store at macys.com. Macy’s In Macy’s China, the team is building an China Limited, based in Hong Kong, is the Macy’s brand values organisation that celebrates continuous the retailer’s subsidiary in Asia Pacific. learning and growth of their people. and carry the unique Formed in 2015, it is a joint venture Their goal is to create great working “startup” characteristics between Macy’s Inc. and Fung Retailing platforms for extraordinary people who Limited, and currently operates on required to succeed. enjoy teamwork and want to create real Alibaba Group’s Tmall Global, the cross impacts to business. They are looking Mr. Dustin Jones, border online shopping destination for partners who want to create success Executive Vice President and for Chinese consumers. Through its together and be part of the winning team. Managing Director, online storefront on Tmall.com, Macy’s Come join the Macy’s China family! Macy’s China Limited China offers Chinese shoppers Macy’s

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Get Connected Macy’s History

The founder of Macy’s, R.H.Macy, opened a fancy 美國梅西百貨 dry goods store – R.H. Macy & Co. – on the corner of 14th Street and 6th Avenue in 1858 MacysOfficial Manhattan

After a busy 4th quarter, the entire Macy’s https://macys.tmall.hk/ Macy’s store was the first to China team took a break from work to celebrate feature a Santa Claus during and reflect on achievements of the year at the Find out more about the the Christmas season. To this day, visiting Santa Claus company Christmas lunch dynamic team, different at Macy’s remains a tradition roles, and where the 1862 expertise comes from still loved by many

macyschina.linkedin.com Macy’s employees started the Macy’s Thanksgiving 11 November – Single’s Day Day Parade which featured live animals from the Central Park Zoo and drew 1924 a crowd of 10,000 people. That same year, with the store’s 7th Avenue expansion completed, Macy’s Herald Square became “the 23 December – World’s Largest Store” Macy’s China x JHS Christmas Windows Display in Hangzhou Featured prominently in the Christmas classic Coco Lee performing for Macy’s China at Miracle of 34th Street, the the 2016 Tmall 11:11 Global Shopping movie propelled the Herald Festival gala Square flagship store to 1947 global fame

• Broke 2015 Single’s Day sales record in 5 minutes Macy’s launched the • Coco Lee x Macy’s China Live TV performance annual “Macy’s Fireworks Spectacular,” now the – Over 100 Million views on TV and via Live Stream largest fireworks spectacle in the country and a 1976 – 22 Million replays on YouKu nationally televised 4th of July tradition enjoyed by 20 October 24 to 25 November – 2017 millions today VR Store Worldwide Preview: Black Friday

• 5+ Million unique views • Thanksgiving Day Parade R.H. Macy & Co. was Livestream and Black Friday acquired by Federated • VR store live: 1 to 11 November shopping event livestream Department Stores and became the largest department store retailer • Over 4 Million likes on social media 1994 in America

The online Macy’s – macys.com – was launched in 1998, significantly broadening the company’s reach 1998

Macy’s celebrated its 150th Macy’s China featured in Alibaba’s Buy+ anniversary on 28 October Virtual Reality promotion clip

2008 Watch the video on Youku: Macy’s entered the China market via its online platform on Tmall Global

2016

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TOYS“R”US 07 Hong Kong Tomica Adventure Event 06 Toys“R”Us Hong Kong held a successful Tomica Adventure event at the Ocean TOYS“R”US Terminal Store on 12 March. Toys“R”Us Taiwan offered brand new exclusive cars, special deals and exclusive premiums for redemption. The most Toys“R”Us Taiwan Launches exciting attraction was the introduction of the Spring Clearance Sale exclusive pre-launch car, a “Red Premium Tomica No. 39 Subaru 360”. Customers were also able In March Toys“R”Us Taiwan launched a to redeem a Tomica lucky bag upon purchase of Spring Clearance Sale both in-store and HK$600, while 300 lucky limited-edition bags were online, with hundreds of stock items at up to exclusively given-away on the day! 60% discount! Online shop offered additional 70% discounts on selected clearance items to further drive sales.

Taiwan launched a Spring Little Tomica fans enjoyed playing with the cars Clearance Sale in stores and online

www.toysrus.com.hk www.toysrus.com.tw Toys“R”Us Hong Kong toysrus_hk toysrus_twn 台灣玩具反斗城 HKTOYSRUS toysrushongkong Google Play or App Store: Toys R us Google Play or App Store: Toys R Us HK Star Card

TOYS“R”US Toys“R”Us Malaysia Celebrated One of the Malaysia 08 Most Beloved Tales – Beauty and the Beast Toys“R”Us Malaysia, partnering with deals. In addition, an exclusive gift was The Walt Disney Company Malaysia given out with purchases during the and Sunway Pyramid Mall, treated fans event. With purchases of RM500 and of the timeless classic by bringing the above, consumers were able to redeem movie to life at its stunning Beauty and a free limited-edition Beauty and the the Beast Event at Sunway Pyramid from Beast notebook. Additionally, consumers 10 to 26 March. participated in Beauty and the Beast- themed activities at activity corners Toys“R”Us offers the latest selection including a Colouring station, Tattoo of Beauty and the Beast merchandise Sticker station, Nail Art station and Rose with a wide range of promotions and crafting workshop.

www.toysrus.com.my Toys R Us Malaysia The mall was toysrus_my ToysRus Mly ToysRUsMalaysia transformed into the enchanting world of Google Play or App Store: ToysRUs Malaysia Beauty and the Beast

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TOYS“R”US 09 Singapore TOYS“R”US Marvel Heroes Comes 10 Thailand in All Sizes Campaign Toy Charity to 15 Orphanages

On Children’s Day, 14 January, Toys“R”Us Thailand organised a “Toy Charity” and launched it at all stores to deliver happiness to children living in Orphanages. All donated toys were given to the 15 Orphanages on Valentine’s day.

Hulk stands amidst the ‘Marvel Heroes www.toysrus.co.th Comes in All Sizes’ feature area at VivoCity. A great photo opportunity Toys“R”Us Thailand toysrus_th At the official Singapore launch of the TOYSRUS TH ‘Marvel Heroes Comes in All Sizes’ campaign, when customers spent SG$80 on Marvel items they stood a Mr. Andre Javes, President, chance to win a trip for four people Toys“R”Us, Asia Pacific, to Hong Kong Disneyland. Star Card presented donated toys members got a double chance in to a vendor at the Show the promotion. A Hulk statue also DC store presented great photo opportunities! This campaign was exclusive to Toys“R”Us Singapore.

www.toysrus.com.sg Toys“R”Us Singapore Mr. Andre Javes placed branded toys in the donation toysrus_sg Toys R Us Singapore box at Show DC store

TOYS“R”US The Chinese Mainland 11 Toys“R”Us China Launches First Members’ Day for 2017

On 28 February, Toys“R”Us China launched the first Members’ Day in 2017. The promotion included discounts up to 50% off, by playing a WeChat game and scanning QR codes to receive Members’ Day offers various vendor coupons. The discounts up to 50% promotion lasted for a week and off with the QR code surpassed the sales target. for a WeChat game printed on the poster

www.toysrus.com.cn ToysrusCN

12 fresh No.7 news Convenience Retail Southern China

CIRCLE K [OK STAMP IT] Celebrates 12 Hong Kong Wins in 2017 Mob-Ex Awards On 3 March, Circle K’s proprietary The Mob-Ex Awards 2017 was Hong app [OK STAMP IT] was awarded Kong’s premier event celebrating two bronze medals, ‘Best App – mobile marketing excellence. The Consumer Brand’ and ‘Most finalists and winners were decided Responsive Mobile Campaign’ by through a stringent judging process Marketing Magazine’s Mob-Ex carried out by a highly-experienced [OK STAMP IT] was Awards 2017. [OK STAMP IT] also panel of judges comprising senior- awarded two bronze made the final selection in three level professionals from marketing medals at the 2017 other award categories. and related mobile marketing fields. Mob-Ex Awards

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CIRCLE K Hong Kong

Mt.Rainier Cafe Latte Circle K Launches a Espresso New Beverage Category

In order to further fulfil consumer desire for fresh food and beverages, Circle K has introduced from Japan a new and popular beverage category, with the first phase comprising a choice of seven products. The whole process is kept controlled at low temperature, including manufacture, Mt.Rainier shipment, and sale. By doing so, customers Cafe Latte are able to enjoy the best, freshest and most authentic taste of the beverage.

The new beverage category represents the best, freshest and most authentic taste

Morinaga Milk Coffee Latte Morinaga Lipton Creamy Macha

Morinaga Milk Morinaga Lipton Strawberry Latte Creamy Tea Latte

Morinaga Lipton Choco Au Lait www.circlek.hk circlekhongkong circlek_hk Google Play or App Store: OK STAMP IT

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SAINT HONORE 14 Hong Kong Launch of New Premium Soft Bread Series

Saint Honore recently launched a new SAINT HONORE New Fan.tarts.tic series of Premium Soft Bread, made 15 Hong Kong Hokkaido 3.7 Tart Series from the finest quality American and Canadian flour and using a new baking Saint Honore proudly method that makes the bread even presents their new “Fan. softer. The rich ingredients and sauces tarts.tic” Hokkaido 3.7 tart of the bread deliver a taste explosion! series, made with seasonal To start a brand new day, there is no fruit and smooth 3.7 milk better choice than Premium Soft Bread! cream from Hokkaido in Japan. Four different flavours are now available, Okinawa Sweet Potato, French chestnut, fruit and finally mango custard tart, meaning there are multiple ways to enjoy them!

Fan.tarts.tic tart series are made with seasonal fruit and Hokkaido 3.7 milk, a delicious fruity treat

A new series of Premium Soft Bread makes the perfect day to start

SAINT HONORE 16 Hong Kong A Blast from the Past: Saint Honore’s New Horlicks Cake Series

Most Hong Kong people are familiar with the “Horlicks” brand as its unique malty taste is deeply rooted in their minds since childhood. To celebrate these memories, Saint Honore has specially created a new Horlicks cake series which includes 0.5lb and 1lb versions as well as a Horlicks dessert cup. The dessert cup is made of Horlicks mousse, Horlicks fillings, chocolate cake and milk pudding. So now customers can enjoy this classic taste of childhood anywhere and anytime in Hong Kong!

www.sthonore.com SaintHonoreCakeShop Specially created new Horlicks cake series, including a Google Play or App Store: Saint Honore Cake Shop Horlicks cake and a Horlicks dessert cup

14 fresh No.7 news Convenience Retail Convenience Retail Southern China Southern China

SAINT HONORE CIRCLE K Guangzhou, The Chinese Mainland 17 Guangzhou, The Chinese Mainland 18 ”hotnin Global Buy” Launches in Zhong Hai Ming Du Store

The Saint Honore Guangzhou Shop Gets an Upgrade Saint Honore Guangzhou has always strived to be the cake and bread brand that consumers love and trust. Every single product is made by the following key principles that it must be fresh, delicious, good quality and innovative, all of which fulfill its customers’ needs to lead a happy and healthy quality of life. On 3 March, the Guangzhou Zhong Hai Ming Du Circle K Store ushered in its first open day around With the new upgrade to the shop concept, the unique “hotnin Global Buy”. design shows its trendy and romantic side! “hotnin Global Buy” invited Guangzhou Metro, Sweet desserts are known to give people romantic ICBC, BC, Epaylinks, Yuexiu Group and other dreams, so the store is designed with elements of business partners to visit the store. The guests French romance. The key colour tone is aqua green were clearly very interested in the touchscreens mixed with soft lights, creating a modern, romantic and product showrooms featuring both taxed and warm atmosphere. An elegant mix of simplicity and tax free products. A large number of invited with special details, it is a feast for the eyes, thanks guests immediately registered as members to take to the colours, European style windows, patterns and advantage and make purchases. beautiful chandeliers. Throughout the open day, the strategy of “The global The delicate details show Saint Honore’s magic optimal product, Overseas direct purchase” and O2O of romance, while customers can enjoy the most with Circle K Guangzhou left a great impression on comfortable experience of harmonious design guests who attended. “hotnin Global Buy” is going to elements including seats, wall decorations and launch in more Circle K Guangzhou stores, to bring graphic floor tiles. Welcome to the new Saint Honore tangible and touching shopping experiences to Guangzhou shop! Circle K customers.

Circle K Guangzhou: hotnin Global Buy: www.sainthonore.com.cn www.circlek.cn www.hotnin.com SaintHonore_China 聖安娜餅屋HongKong OK-CIRCLEK 形點全球購 聖安娜餅屋旗艦店 OK便利店CircleK

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PETIT BATEAU Perfect Matching Family 19 Hong Kong Outfits from Petit Bateau Petit Bateau has decided to give family Who does not love stripes?! a touch of energy this season with Especially sailor stripes by iconicolor products! Petit Bateau, with a fresh and contemporary design it Petit Bateau’s iconic raincoat protects adults is definitely an indispensable and kids from the wind and rain, while the outfit for all seasons. design features a water-repellent coated canvas and a hood that tightens with a cord. The stripe-design is available Petit Bateau’s iconic in the T-shirt, dress, jacket and bodysuit; it is raincoat protects everyone The lining of the raincoat is crafted in 100% from the wind and rain the ideal daily basic outfit for all age ranges. cotton milleraies-stripe and is available in four colours, which is Petit Bateau’s signature. Besides, on 8 March, Kidea VIPs were invited A raincoat that is a must-have for mid-season! to join the Ladies’ Day Party in the Chinese Prince’s Building store: Mainland, served with delicious desserts and Shop 325, Third Floor, Size ranges are available for the whole family, cocktail. The colourful raincoats brought Prince’s Building, both younger and older, meaning mum, dad vitality of the season to customers. 10 Chater Road, and kids can all enjoy them. Central, Hong Kong The adult collection is available in stores as Another traditional design – Petit Bateau’s Harbour City store: well as on the official website. Learn more Shop OT G09A, G/F, horizontal and vertical stripes – are a timeless by following @PetitBateau.HongKong on Ocean Terminal, classic and always-trendy fashion icon. Facebook to get the very latest information. Harbour City, Kowloon

www.petit-bateau.hk petitbateau.hongkong STRIDE RITE Stride Rite Hong Kong 20 Hong Kong on Instagram are welcome to share their stories and photos of Stride TOONSLAND Rite. 21 Hong Kong Ultimately Stride Rite is Toonsland Wins MTRC Quality looking to turn this user- generated content into Service Scheme Award content that can be used Toonsland’s Paradise Mall store has won the 2016 to grow the business and award, organised by the MTR Corporation Limited, as develop potential new the Top Performer of Quality Service Scheme (“QSS”) Stride Rite Hong Kong on audiences. for 2016. The scheme is designed to recognise the Instagram service quality of tenants of seven shopping malls managed by the MTRC in Hong Kong. As greater numbers of users continue to turn to Instagram, it has become one of the most well known social media platforms. Stride Rite Hong Kong has therefore officially launched an Instagram account this March. Parents tend to greatly trust Follow @strideritehk to discover more photos shared comments and information by the customers provided from real customers. Now that everyone can easily submit their experiences www.striderite.com.hk Mr. Anson AuYeung, Senior Manager – Sales & Store through Instagram, customers strideritehk Operations and Ms. Joey Lui, Store-in-charge, accepted the MTRC Quality Service Scheme Award on behalf of Fung Kids

16 fresh No.7 news business

ROOTS 22 Taiwan Fusion and Transform How retailers can thrive in turbulent times and embrace change – 15th China Department Store Summit

n late March, Fung Business Intelligence and the China Roots Valentine’s Day Event Commerce Association for General Merchandise (CCAGM) co-organised the 15th China Department Store Summit at For Valentine’s Day, Roots held a “SHARE YOUR I the Sofitel Wanda Hotel in Beijing. This year’s theme was LOVE” event to celebrate this romantic day with “Fusion and Transform – How retailers can thrive in turbulent its customers. times and embrace change” and was attended by over 500 On 14 February, customers enjoyed 50% off when delegates including C-suite executives from department store they bought one Men’s and one Women’s item in operators and retail professionals from across China. all Roots stores. There were also other promotional At the conference, Mr. Marco Hamers, Executive Vice features such as matching scarves for NT$1,799 President of Global Brands Group China, gave a keynote and special outlet discounts. speech on “The Horizon of New Retail”. The concise On top of storewide promotions, special exclusive speech cut straight to the core of not only the latest retail events were held in the Roots Ren-Ai flagship store, developments but strategies under the new regime. Shin Kong Mitsukoshi Xinyi Place A11 and at the Dr. Li Tao, Vice President & Group Chief Representative GLORIA OUTLETS store where top 50 customers of Northern China of Li & Fung Development (China) wearing Roots also received a free Roots Café hot Limited, participated in the Hot Topics Discussion and drinks coupon. moderated the Panel Discussion session, themed “Supply The special events and offers allowed Roots to enjoy Chain Transformation”. the day with its customers and let them celebrate Fung Business Intelligence, along with CCAGM, launched with the brand on Valentine’s Day. the report “China’s Department Store 2016”, which not only provided macroeconomic data from domestic store operators China: Taiwan: but also a survey that was conducted among key department 中國 Roots www.roots.com.tw store operators in China. The survey covers three broad Roots_Official Roots Taiwan areas, namely operation models and business practices, e-commerce initiatives and O2O strategies. In each, key trends and major challenges facing the sector were identified, providing compelling insights.

www.fbicgroup.com Fung Business Intelligence fbicgroup FBIC_2000

Mr. Marco Hamers, Executive Vice President of Global From left to right: Dr. Li Tao, Vice President & Group Brands Group Chief Representative of Northern China of Li & Fung China, shared his Development (China) Limited; Ms. Xu Ruize, Vice President view on the latest of Liqun Group; Mr. Hu Jindong, Partner, General Manager retail developments of Handu; Mr. Bu Caiyou, Vice President of Beijing Aimer and strategies Lingerie Co., Ltd; Dr. Wendy Hong, Vice President of Fung under the new Business Intelligence regime

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Welcome Aboard

Sodchuen Nangyam Acima Yeung Store Manager – 1904 Central World Finance Manager – Hong Kong Toys“R”Us – Thailand Toys“R”Us – Hong Kong

Congratulations on Your Promotion

Jo Hall Ge Fei Debbie Chin Chief Commercial Officer Group CFO, Asia Regional General Toys“R”Us – Asia Toys“R”Us – Asia Manager – Merchandise Toys“R”Us – Asia

Ting King Fan Zhou Cici Wong Tan Ping Store Manager Store Manager Store Manager Saint Honore Cake Saint Honore Cake Shop Circle K Convenience Shop Limited (Guangzhou) Co. Limited Stores (HK) Limited

Zeng Ming Ying Yuen Cho Kiu Man Kin Wa Store Manager Store Manager Store Manager Circle K Convenience Circle K Convenience Circle K Convenience Stores (HK) Limited Stores (HK) Limited Stores (HK) Limited

18 fresh No.7 feature

FUNG GLOBAL RETAIL & TECHNOLOGY

From Runway to Checkout: The See-Now-Buy-Now Trend in Fashion

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he fashion industry is The changing fashion industry Instant fashion necessitates tighter currently in a state of rapid retail schedule has far-reaching production schedules, even for luxury T transformation. Impacted by implications for design, marketing brands that produce smaller batches rising digitisation, high-end fashion and supply chains. This see-now-buy- of products. But manufacturing brands are evolving towards a see- now development presents additional efficiencies and digitisation now-buy-now business model, which challenges and increases logistical technologies have allowed companies consists of runway styles being complexity, as realigning orders and to supply customers with products available for purchase immediately delivery schedules with suppliers more rapidly. after fashion shows, instead of the is required. customary six-month wait. Major brands and designers that Traditional fashion cycles no longer have introduced capsule collections reflect consumers’ demands. They and turned their runway shows can order and receive meals, movies, into see-now-buy-now formats transportation and services at the include Rebecca Minkoff, Tommy click of a button and are increasingly Hilfiger, Ralph Lauren, Coach and expecting the same instant Michael Kors, amongst others. The consumption from fashion. Spring/Summer 2017 fashion show season was the first to embrace the movement and Burberry was the first major brand to announce a see-now- Critics say that creative brands that buy-now runway fashion show with focus on craftsmanship and detail products sold directly to consumers need adequate time for design and after the catwalk show. production, while some fashion pundits believe that the see-now-buy- now movement may lead to designer burnout, a reduction in creativity and The changes taking place brand dilution. are enabling the fashion industry But the instant-fashion model can be considered largely a positive to become more democratic, development for consumers. The inclusive and accessible, as the changes taking place are enabling the fashion industry to become more boundaries between traditional democratic, inclusive and accessible, fashion buyers and everyday as the boundaries between traditional fashion buyers and everyday retail retail buyers are eroding. buyers are eroding. It is very likely that the fashion industry will generally continue to evolve toward a more straight-to- retail model. More brands, even some higher-end luxury brands, will become more open to selling some collection items to consumers directly following fashion shows. Fashion houses have no choice but to adapt to the consumer demand for instant gratification.

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20 fresh No.7 sustainability

TOYS“R”US Bangkok, Thailand

Toys”R”Us Thailand Hosts 2017 Annual Dinner The 2017 Toys“R”Us Thailand annual party was held on 24 February in Bangkok with the theme of “Miss Universe”. The team members dressed up beautifully to take part in the Miss Universe contest while colleagues performed in a number of brilliant show acts to make the night truly unforgettable. Everyone enjoyed the fantastic night! Management team members

Finance Operations team team members members

TRINITY SHANGHAI TAIWAN Greater China

Earth Hour 2017

WWF’s Earth Hour 2017 took place on 25 March from 8:30pm to 9:30pm. Trinity again demonstrated its commitment to the cause by encouraging its retail shops to switch off all non-essential lighting and HONG KONG electrical appliances, both to save energy and reduce carbon footprint. At the same time, its office colleagues supported the event by dressing in black or green to work.

Retail store in PRC West

Retail store in Shanghai

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CONVENIENCE RETAIL ASIA Shenzhen, The Chinese Mainland CONVENIENCE RETAIL ASIA Hong Kong

Standard Chartered 2017 Hong Kong Marathon

On 12 February, colleagues from Convenience Retail Asia participated in the Standard Chartered Hong Kong Marathon with their family and friends. An after-party was held at the Regal Hong Kong Hotel on the day of the event. All of them enjoyed the buffet breakfast, massage and games to celebrate the sport- All of the participants had a wonderful evening filled morning! Congratulations to everyone who took part in the marathon. Saint Honore Cake Shop Limited (Shenzhen) Factory Holds Its First “Poon Choi” Feast

The Saint Honore Shenzhen Factory organised its first “poon choi” feast (or “basin vegetables”, is a communal one-pot dish that is unique to Hong Kong and some Guangdong areas) to celebrate the Spring season with a thousand colleagues on 22 to 23 February. It is the first “poon choi” feast to be developed and held, featuring great food. Management demonstrated their support, enjoying the event and the delicious “poon choi” along with all their colleagues. A warm and wonderful evening was had by all and everybody looks forward to having more traditional “poon choi” feasts in the future! Happy colleagues celebrating after the race

CONVENIENCE RETAIL ASIA Hong Kong

Convenience Retail Asia Receives Caring Company Logo 2016/17

Circle K Convenience Stores (HK) of Caring for the Community, Caring Limited and Saint Honore Cake Shop for Employees and Caring for the Limited are delighted to announce Environment. It also exemplifies that they have received the “10 the endeavours and contributions Years Plus Caring Company” and that the companies have made to the “5 Years Plus Caring Company” society over the years. In addition, logos from the Hong Kong Council the employees’ active participation in of Social Service (HKCSS). The charity programs and volunteerism awards highlight the companies’ are also positively affirmed by the efforts to promote corporate social recognition. responsibility by fulfilling the criteria

22 With numerous well known international brands in a portfolio ranging from premium menswear to toys, we operate over 2,700 stores across Asia and beyond, including over 1,000 in the Chinese Mainland.