IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

The Journal of Sri Research & Educational Consortium

International Journal of Marketing and Management R e s e a r c h

Internationally Indexed & Listed Referred e-Journal

UPCOMING AVENEUES IN TOURISM

ANIL LALIT, ASSISTANT PROFESSOR- TOURISM MANAGEMENT, GOVERNMENT PG COLLEGE, CANTT.

ABSTRACT Haryana despite being a new entrant in the field of tourism has come out with many revolutionary innovations in the field of tourism. Haryana has one unique advantage of its proximity to that is the reason; a great number of services as well as recreational centers for tourists have come up in the state .This is the only state which is the most richest in resorts. Haryana tourism has made many new innovations in tourism which other states have started adopting now.

KEYWORDS: Highway, Culture, MICE, Farm, Pilgrim, Heritage, Adventure.

INTRODUCTION Haryana is a small geographical unit set in the foothills of Aravalli, sprawling over an area of over 44, 000 square kilometers in North . Haryana came into existence in the year 1966 when the erstwhile state of was divided into Haryana and the modern Punjab on linguistic basis. Haryana, whose literal meaning is Home of Hari (goddess Vishnu) has a spectacular past which dates back to ancient Vedic age. Haryana’s history has seen the rise of many empires and also has been witness to many empires biting the dust. The battle between the Kauravas and the Pandavas, described in the great epic is believed to have been fought on the site of the modern in Haryana. It was here that Lord Krishna imparted to the Pandava warrior, Arjun the teachings of the Bhagwad Gita. A predominantly a rich state in means of agriculture, about 70% of its population is engaged with agriculture.

OBJECTIVES OF THE PAPER 1. To highlight the innovations of Haryana Tourism 2. To explain Highway Tourism 3. To give a brief introduction of MICE Tourism, 4. To focus upon Golf Tourism, Pilgrim Tourism and Adventure Tourism

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

RESEARCH METHODOLOGY

The paper is a conceptual one; the data which has used for the analysis has been gathered from various secondary sources like published papers, websites and report of HTDC.

Adventure Tourism

Highway Tourism MICE Tourism

Latest upcoming avenues of Pilgrim Tourism Farm Tourism Haryana

Tourism

Heritage Tourism Golf Tourism

Shoot at Site Tourism 1. Highway Tourism The concept of highway tourism first came in highlight in this state of India during reign of then chief minister of the state and who was the think tank and pioneer of this type of tourism. Credit also goes to Mr. S.K. Mishra, known as Godfather of and in the word of him, "As the principal secretary to the chief minister of Haryana, the main focus was to create an image of the state. The best way to achieve this objective was through tourism as no one had considered Haryana’s tourism potential. I realized that as all the major highways pass through Haryana, the state had great potential as a major stop over destination." Providing wayside amenities to the travelers on the major highways of Haryana is the main theme of highway tourism where more than 40 tourist complexes were built to provide such facilities. Haryana may have nothing but a great strategic location where almost every traveler or tourist from Delhi has to pass the state of Haryana to visit the neighboring state or tourist destinations. It is also worth noting that Haryana is rich blessed with concrete highways throughout the state, so this type of tourism is on its peak and running successfully. The details of some tourist complexes on the major national highway (NH) are as follow in the table no. 1:

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

Table no. 1

NH 1 NH 2 NH 8 NH 10 NH 22 Kingfisher Sunbird Shama Shikara Yadvinder Garden Parakeet Rajhans Jungle Surkhab Red Bishop Babbler Karan Hermitage Saras Papiha Jatayu Lake Oasis Magpie Barbet Blue bird Mountain Quail Skylark Aravali Golf Rosy Pelican Tilyar Course Lake Blue Jay Dabchick Myna Ethnic Lake view Gauriyya India

2. ADVENTURE TOURISM

It is niche tourism and includes the activity of thrill and vigour to remote areas. Realizing the craze of adventure sports among the youth, Haryana Tourism also took initiative of promoting adventure sports in Haryana with the formation of its First Adventure Club in November, 1991. Rock Climbing, River Rafting, Canoeing, Trekking, parasailing and ballooning are some of the adventure activities that are conducted at different places in the state including garden, Damadama Lake, Paonta sahib at Hathinikund and hill station.

Adventure sports are a mean to make the youth realize their potential and also making them has a face to face with thrill of life and make them stronger by overcoming their physical and mental obstacles. Some of the most undertaken activities are -

 Bird watching  Trekking and Nature Trail

 Rock Climbing & Rippling

 Boating, Canoeing and Kayaking

 River Crossing

 Target Practice

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

 Flora-Fauna Identification

 Green practices and Ecology Balance

 Rural Games

The most sustainable tourism places in Haryana are –

• MORNI HILLS

• BIRD SANCTUARY SULTANPUR

3. Pilgrimage Tourism This type of tourism is confined to a particular religion where thousands of devotees visit various pilgrimage sites of Haryana like Kurukshetra Circuit (Brahmsarovar, Bhadrakali temple, , along with area of 48 Kose having around 360 places of pilgrimage), Circuit (Mansa devi shrine, Chandi temple, Kali temple and Bhima devi temple) as well as other pilgrimage sites like Kapalmochan in , Beri, Agroha in district and Pindara in district. Besides it, people of Haryana participate in number of religious fair and festivals held at regional level. Sheetla Mata Temple in , Bhanbhori temple in , Kapil Muni in district and Phalgu in district are few of them.

4. Heritage Tourism A travel to experience the historical places which represents the story and people of past is known as Heritage tourism. There are as many as 90 monuments in form of built heritage which are being protected by Archeological Survey of India (ASI). A heritage festival is celebrated by Haryana Tourism at Pinjore garden to popularize the state’s ancient heritage. It was also proposed to promote Kurukshetra, Pinjore and as heritage destination in Haryana Tourism Policy 2008. Besides it, number of other destinations of Haryana can be developed as heritage destination like , Patuadi near Gurgaon, town near Yamunanagar, part of Hisar, Hansi and etc.

5. Golf Tourism Golf is a game on grass where players try to hit a small ball into a series of holes using a long thin stick and a golf course is an area of land used for playing golf. In the state Tourism policy 2008, Haryana has taken initiative to promote golf tourism as there are some world class courses like Aravali golf course in , Classic golf course in Gurgaon, Highway golf course in Karnal and a Golf course in Panchkula. The Aravali golf course was set up in 1966, spread in 75 acres and designed by Joseph from U.S.A. having 12 holes facility. On the other hand, the Highway golf course is located in Karnal close to famous Karan lake on Delhi-Ambala National Highway 1 having 9 holes facility.

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

6. MICE Tourism It is a new form of business tourism. It caters the various forms for of Meeting, Incentive, Conference and Exhibition. Haryana tourism is offering 48 convention centers in its tourist complexes throughout the state including some very popular convention center like Rajhans Convention center in Faridabad and Tilyar Convention center in located at Rohtak-Delhi National Highway 10. Panchkula has emerged as an important satellite town of . It has been planned and developed as an extension in harmony with the architecture and greenery of Chandigarh. This city has earned for itself a distinct place as a MICE destination. A Convention Centre with a seating capacity of 1000 numbers of delegates has been developed with an assistance of Rs.5.00 crore from the Ministry of Tourism. The city of Gurgaon has also been transformed into the hub of MICE tourism in Haryana. One of the biggest Exhibition-Cum- Convention centers of India is in pipeline to build under the mega project of Haryana government. For this project, 400 acres of land has already been acquired at Panchgaon near Manesar in the state of Haryana.

7. Eco Tourism It is a responsible travel to natural areas that conserve the environment with nature friendly activities and improve the well being of local people. Eco tourism project is being implemented in the forest of Kalesar in , Thapi eco tourism project in Morni in and in with an amount of Rs. 6.48 crore funded by Government of India for eco tourism activities like log hut, tented accommodation and nature trail etc. NCR planning board has also cleared crucial provision to allow eco tourism in natural conservation zone (NCZ) such as Aravalis, riverbed and areas around major water bodies.

8. Farm Tourism Similar to the concept of Rural Tourism, Farm tourism enables city dwellers to experience various village activities like Bullock Cart ride, Cow Milking, Cooking etc., albeit on a smaller scale. The difference between Rural and Farm Tourism is that of a Zoo and a Safari. One experiences the same activities, but the scale is different. Farm Tourism is very popular among working professionals, as it allows them to get a taste of what life is India’s Rural. The Tourism Department Haryana has introduced this concept at the turn of century in which 21 suitable farms has been identified in the state located in the lap of nature around Delhi to lure the tourist from the hustle and bustle life of this metropolitan city. The owner of farm acts as a host and guide for the tourist visit these farms.

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

S. No. Name of the Farm Corresponding Address District 1. Roots Farm retreat Vill. Kurali, Teh. Nariangarh Ambala 2. Prakriti Farm Vill. Gailpur, P.O. Faridabad 3. Sheilma Farm Vill. Khori Jamalpur Faridabad 4. YMCA Rural Centre Hodel Faridabad 5. Progressive Farm House Vill. Amarpur, Near Palwal Faridabad 6. Herambh Aushadh Vill. Kanwarshika, Gurgaon 7. Botanix Farm House and Opp . Vill. Gurgaon Resorts Abhaypu 8. Golden Creepers Farm Vill. Chandu, near Sultanpur Gurgaon House Resort 9. Kalki Mistic Farm House Vill. Garhi Harsaru, near Gurgaon sultanpur lake 10. Great Escape Farm House Vill. Garhi Harsaru, near Gurgaon sultanpur lake 11. Surjivan Farm House 18 Kms. from Rajiv Gandhi Gurgaon Chowk 12. Golden Dunes Resort Vill. Chandu, near Sultanpur Gurgaon Resort 13. Anugrah Vatika Vill. Binola, N.H. 8, IMT- Gurgaon Manesar 14. Sultanpur Agro Farm Vill. Chandu Gurgaon 15. Vedic Gram Lifestyle Farm Near Manesar, N.H.-8 Gurgaon & Spa 16. The Village Retreat Farm Wazirpur Gurgaon 17. Emerald Green Orchard Vill. Dabkori Pachkula 18. Nature Care Farm VPO Daulatpur, Via Barwala Hisar 19. Hibred Farms Vill. Kulwehri Karnal 20. The Village Farm Vill. Goripur, P.O. Kalayana Kurukshetra 21. Banni Khera Farm Vill. & P.O. Samar Gopalpur Rohtak

9. Shoot at Site

CAPTURE EXCITING VISTAS

The vast expanses of farmlands, modern villages, diverse landscape and a slice of history make Haryana indeed an attractive destination among filmmakers and production houses. State-of-the-art infrastructure, ideal connectivity and every modern amenity is available in hinterland Haryana to facilitate film & TV serials shooting in Haryana.

High Potential Zone

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

Medium Potential Zone

Low Potential Zone

High Potential Zone

Time Amount

Rs.50,000/- Up to 8 hours + Taxes

Rs.30,000/- Up to 4 hours + Taxes Film Shooting / Commercial Video Shoot (in a single day) Still Photography, Pre Wedding Rs.10,000/- Photo Shoot, + Taxes Portfolios Shoot

Faridabad : Hotel Rajhans, Surajkund, Surajkund Mela Grounds

Place Panchkula : Yadavindra Gardens, Pinjore, Mountain Quail, Morni Hills Tikkar Taal, Morni

Medium Potential Zone

Time Amount

Rs.30,000/- Up to 8 hours + Taxes

Rs.18,000/- Up to 4 hours + Taxes Film Shooting / Commercial Video Shoot (in a single day) Still Photography, Pre Wedding Rs.5,000/- + Photo Shoot, Taxes Portfolios Shoot

Place Faridabad : Sunbird,

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

Surajkund, Aravalli Golf Course, Raja Nahar Singh Palace, Ballabgarh

Hisar : Blue Bird, Hisar

Karnal :

Rohtak : Tilyar, Rohtak

Gurgaon : Saras, Damdama Bird Sanctuary, Sultanpur

Low Potential Zone

Time Amount

Rs.20,000/- Up to 8 hours + Taxes

Rs.12,000/- Up to 4 hours + Taxes Film Shooting / Commercial Video Shoot (in a single day) Still Photography, Pre Wedding Rs.2,500/- + Photo Shoot, Taxes Portfolios Shoot

Ambala : Kingfisher

Panchkula : Yadavindra

Bhiwani : Baya

Fatehabad : Papiha

Faridabad : Hermitage Huts, Place Surajkund, Lake View, Surajkund Designer Gallery, Surajkund , Magpie

Gurgaon : Barbet, Sohna Shama, Gurgaon

Hisar : Flamingo, Hisar

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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883

Bahadurgarh

Jind : Bulbul

Kaithal : Koel, Kaithal

Karnal : Oasis

Kurukshetra : Anjan Yatrika, Pehowa Neelkanthi, Kurukshetra Parakeet, Pipli

Palwal : Dabchick, Hodal

Panchkula : Red Bishop, Panchkula Jatayu Yatrika, Mansa Devi

Panipat : Skylark Blue Jay, Samalkha

Rewari : Jungle Babbler, Dharuhera Sandpiper, Rewari

Rohtak : Myna Deenbandhu, Sampla

Sirsa : Surkhab, Shikara, Asakhera

Sonepat : Ethnic India, Rai

Yamunanagar : Grey Pelican

CONCLUSION Haryana is a state which is reach in every means. There will be abundance of opportunities in the state if the Government supports and cultivate private sector to participate in Tourism industry. In Indian Tourism Industry Haryana has put a benchmark which really hard to cross by any other state especially when we talk about Highway Tourism and MICE Tourism.

REFERENCES www.haryanatourism.gov.in

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