IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
The Journal of Sri Krishna Research & Educational Consortium
International Journal of Marketing and Management R e s e a r c h
Internationally Indexed & Listed Referred e-Journal
UPCOMING AVENEUES IN HARYANA TOURISM
ANIL LALIT, ASSISTANT PROFESSOR- TOURISM MANAGEMENT, GOVERNMENT PG COLLEGE, AMBALA CANTT.
ABSTRACT Haryana despite being a new entrant in the field of tourism has come out with many revolutionary innovations in the field of tourism. Haryana has one unique advantage of its proximity to Delhi that is the reason; a great number of services as well as recreational centers for tourists have come up in the state .This is the only state which is the most richest in resorts. Haryana tourism has made many new innovations in tourism which other states have started adopting now.
KEYWORDS: Highway, Culture, MICE, Farm, Pilgrim, Heritage, Adventure.
INTRODUCTION Haryana is a small geographical unit set in the foothills of Aravalli, sprawling over an area of over 44, 000 square kilometers in North India. Haryana came into existence in the year 1966 when the erstwhile state of Punjab was divided into Haryana and the modern Punjab on linguistic basis. Haryana, whose literal meaning is Home of Hari (goddess Vishnu) has a spectacular past which dates back to ancient Vedic age. Haryana’s history has seen the rise of many empires and also has been witness to many empires biting the dust. The battle between the Kauravas and the Pandavas, described in the great epic Mahabharata is believed to have been fought on the site of the modern Kurukshetra in Haryana. It was here that Lord Krishna imparted to the Pandava warrior, Arjun the teachings of the Bhagwad Gita. A predominantly a rich state in means of agriculture, about 70% of its population is engaged with agriculture.
OBJECTIVES OF THE PAPER 1. To highlight the innovations of Haryana Tourism 2. To explain Highway Tourism 3. To give a brief introduction of MICE Tourism, 4. To focus upon Golf Tourism, Pilgrim Tourism and Adventure Tourism
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
RESEARCH METHODOLOGY
The paper is a conceptual one; the data which has used for the analysis has been gathered from various secondary sources like published papers, websites and report of HTDC.
Adventure Tourism
Highway Tourism MICE Tourism
Latest upcoming avenues of Pilgrim Tourism Farm Tourism Haryana
Tourism
Heritage Tourism Golf Tourism
Shoot at Site Tourism 1. Highway Tourism The concept of highway tourism first came in highlight in this state of India during reign of Bansi Lal then chief minister of the state and who was the think tank and pioneer of this type of tourism. Credit also goes to Mr. S.K. Mishra, known as Godfather of Tourism in Haryana and in the word of him, "As the principal secretary to the chief minister of Haryana, the main focus was to create an image of the state. The best way to achieve this objective was through tourism as no one had considered Haryana’s tourism potential. I realized that as all the major highways pass through Haryana, the state had great potential as a major stop over destination." Providing wayside amenities to the travelers on the major highways of Haryana is the main theme of highway tourism where more than 40 tourist complexes were built to provide such facilities. Haryana may have nothing but a great strategic location where almost every traveler or tourist from Delhi has to pass the state of Haryana to visit the neighboring state or tourist destinations. It is also worth noting that Haryana is rich blessed with concrete highways throughout the state, so this type of tourism is on its peak and running successfully. The details of some tourist complexes on the major national highway (NH) are as follow in the table no. 1:
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
Table no. 1
NH 1 NH 2 NH 8 NH 10 NH 22 Kingfisher Sunbird Shama Shikara Yadvinder Garden Parakeet Rajhans Jungle Surkhab Red Bishop Babbler Karan Hermitage Saras Papiha Jatayu Lake Oasis Magpie Barbet Blue bird Mountain Quail Skylark Aravali Golf Rosy Pelican Tilyar Course Lake Blue Jay Dabchick Myna Ethnic Lake view Gauriyya India
2. ADVENTURE TOURISM
It is niche tourism and includes the activity of thrill and vigour to remote areas. Realizing the craze of adventure sports among the youth, Haryana Tourism also took initiative of promoting adventure sports in Haryana with the formation of its First Adventure Club in November, 1991. Rock Climbing, River Rafting, Canoeing, Trekking, parasailing and ballooning are some of the adventure activities that are conducted at different places in the state including Pinjore garden, Damadama Lake, Paonta sahib at Hathinikund and Morni hill station.
Adventure sports are a mean to make the youth realize their potential and also making them has a face to face with thrill of life and make them stronger by overcoming their physical and mental obstacles. Some of the most undertaken activities are -
Bird watching Trekking and Nature Trail
Rock Climbing & Rippling
Boating, Canoeing and Kayaking
River Crossing
Target Practice
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
Flora-Fauna Identification
Green practices and Ecology Balance
Rural Games
The most sustainable tourism places in Haryana are –
• MORNI HILLS
• BIRD SANCTUARY SULTANPUR
3. Pilgrimage Tourism This type of tourism is confined to a particular religion where thousands of devotees visit various pilgrimage sites of Haryana like Kurukshetra Circuit (Brahmsarovar, Bhadrakali temple, Jyotisar, Pehowa along with area of 48 Kose having around 360 places of pilgrimage), Panchkula Circuit (Mansa devi shrine, Chandi temple, Kali temple and Bhima devi temple) as well as other pilgrimage sites like Kapalmochan in Yamunanagar, Beri, Agroha in Hisar district and Pindara in Jind district. Besides it, people of Haryana participate in number of religious fair and festivals held at regional level. Sheetla Mata Temple in Gurgaon, Bhanbhori temple in Hisar district, Kapil Muni in Kaithal district and Phalgu in Karnal district are few of them.
4. Heritage Tourism A travel to experience the historical places which represents the story and people of past is known as Heritage tourism. There are as many as 90 monuments in form of built heritage which are being protected by Archeological Survey of India (ASI). A heritage festival is celebrated by Haryana Tourism at Pinjore garden to popularize the state’s ancient heritage. It was also proposed to promote Kurukshetra, Pinjore and Surajkund as heritage destination in Haryana Tourism Policy 2008. Besides it, number of other destinations of Haryana can be developed as heritage destination like Farrukhnagar, Patuadi near Gurgaon, Chhachhrauli town near Yamunanagar, part of Hisar, Hansi and Rewari etc.
5. Golf Tourism Golf is a game on grass where players try to hit a small ball into a series of holes using a long thin stick and a golf course is an area of land used for playing golf. In the state Tourism policy 2008, Haryana has taken initiative to promote golf tourism as there are some world class courses like Aravali golf course in Faridabad, Classic golf course in Gurgaon, Highway golf course in Karnal and a Golf course in Panchkula. The Aravali golf course was set up in 1966, spread in 75 acres and designed by Joseph from U.S.A. having 12 holes facility. On the other hand, the Highway golf course is located in Karnal close to famous Karan lake on Delhi-Ambala National Highway 1 having 9 holes facility.
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
6. MICE Tourism It is a new form of business tourism. It caters the various forms for of Meeting, Incentive, Conference and Exhibition. Haryana tourism is offering 48 convention centers in its tourist complexes throughout the state including some very popular convention center like Rajhans Convention center in Faridabad and Tilyar Convention center in Rohtak located at Rohtak-Delhi National Highway 10. Panchkula has emerged as an important satellite town of Chandigarh. It has been planned and developed as an extension in harmony with the architecture and greenery of Chandigarh. This city has earned for itself a distinct place as a MICE destination. A Convention Centre with a seating capacity of 1000 numbers of delegates has been developed with an assistance of Rs.5.00 crore from the Ministry of Tourism. The city of Gurgaon has also been transformed into the hub of MICE tourism in Haryana. One of the biggest Exhibition-Cum- Convention centers of India is in pipeline to build under the mega project of Haryana government. For this project, 400 acres of land has already been acquired at Panchgaon near Manesar in the state of Haryana.
7. Eco Tourism It is a responsible travel to natural areas that conserve the environment with nature friendly activities and improve the well being of local people. Eco tourism project is being implemented in the forest of Kalesar in Yamunanagar district, Thapi eco tourism project in Morni in Panchkula district and Sultanpur national park in Gurgaon district with an amount of Rs. 6.48 crore funded by Government of India for eco tourism activities like log hut, tented accommodation and nature trail etc. NCR planning board has also cleared crucial provision to allow eco tourism in natural conservation zone (NCZ) such as Aravalis, Yamuna riverbed and areas around major water bodies.
8. Farm Tourism Similar to the concept of Rural Tourism, Farm tourism enables city dwellers to experience various village activities like Bullock Cart ride, Cow Milking, Cooking etc., albeit on a smaller scale. The difference between Rural and Farm Tourism is that of a Zoo and a Safari. One experiences the same activities, but the scale is different. Farm Tourism is very popular among working professionals, as it allows them to get a taste of what life is India’s Rural. The Tourism Department Haryana has introduced this concept at the turn of century in which 21 suitable farms has been identified in the state located in the lap of nature around Delhi to lure the tourist from the hustle and bustle life of this metropolitan city. The owner of farm acts as a host and guide for the tourist visit these farms.
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
S. No. Name of the Farm Corresponding Address District 1. Roots Farm retreat Vill. Kurali, Teh. Nariangarh Ambala 2. Prakriti Farm Vill. Gailpur, P.O. Palwal Faridabad 3. Sheilma Farm Vill. Khori Jamalpur Faridabad 4. YMCA Rural Centre Hodel Faridabad 5. Progressive Farm House Vill. Amarpur, Near Palwal Faridabad 6. Herambh Aushadh Vill. Kanwarshika, Sohna Gurgaon 7. Botanix Farm House and Opp Damdama Lake. Vill. Gurgaon Resorts Abhaypu 8. Golden Creepers Farm Vill. Chandu, near Sultanpur Gurgaon House Resort 9. Kalki Mistic Farm House Vill. Garhi Harsaru, near Gurgaon sultanpur lake 10. Great Escape Farm House Vill. Garhi Harsaru, near Gurgaon sultanpur lake 11. Surjivan Farm House 18 Kms. from Rajiv Gandhi Gurgaon Chowk 12. Golden Dunes Resort Vill. Chandu, near Sultanpur Gurgaon Resort 13. Anugrah Vatika Vill. Binola, N.H. 8, IMT- Gurgaon Manesar 14. Sultanpur Agro Farm Vill. Chandu Gurgaon 15. Vedic Gram Lifestyle Farm Near Manesar, N.H.-8 Gurgaon & Spa 16. The Village Retreat Farm Wazirpur Gurgaon 17. Emerald Green Orchard Vill. Dabkori Pachkula 18. Nature Care Farm VPO Daulatpur, Via Barwala Hisar 19. Hibred Farms Vill. Kulwehri Karnal 20. The Village Farm Vill. Goripur, P.O. Kalayana Kurukshetra 21. Banni Khera Farm Vill. & P.O. Samar Gopalpur Rohtak
9. Shoot at Site
CAPTURE EXCITING VISTAS
The vast expanses of farmlands, modern villages, diverse landscape and a slice of history make Haryana indeed an attractive destination among filmmakers and production houses. State-of-the-art infrastructure, ideal connectivity and every modern amenity is available in hinterland Haryana to facilitate film & TV serials shooting in Haryana.
High Potential Zone
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
Medium Potential Zone
Low Potential Zone
High Potential Zone
Time Amount
Rs.50,000/- Up to 8 hours + Taxes
Rs.30,000/- Up to 4 hours + Taxes Film Shooting / Commercial Video Shoot (in a single day) Still Photography, Pre Wedding Rs.10,000/- Photo Shoot, + Taxes Portfolios Shoot
Faridabad : Hotel Rajhans, Surajkund, Surajkund Mela Grounds
Place Panchkula : Yadavindra Gardens, Pinjore, Mountain Quail, Morni Hills Tikkar Taal, Morni
Medium Potential Zone
Time Amount
Rs.30,000/- Up to 8 hours + Taxes
Rs.18,000/- Up to 4 hours + Taxes Film Shooting / Commercial Video Shoot (in a single day) Still Photography, Pre Wedding Rs.5,000/- + Photo Shoot, Taxes Portfolios Shoot
Place Faridabad : Sunbird,
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
Surajkund, Aravalli Golf Course, Raja Nahar Singh Palace, Ballabgarh
Hisar : Blue Bird, Hisar
Karnal : Karna Lake
Rohtak : Tilyar, Rohtak
Gurgaon : Saras, Damdama Bird Sanctuary, Sultanpur
Low Potential Zone
Time Amount
Rs.20,000/- Up to 8 hours + Taxes
Rs.12,000/- Up to 4 hours + Taxes Film Shooting / Commercial Video Shoot (in a single day) Still Photography, Pre Wedding Rs.2,500/- + Photo Shoot, Taxes Portfolios Shoot
Ambala : Kingfisher
Panchkula : Yadavindra
Bhiwani : Baya
Fatehabad : Papiha
Faridabad : Hermitage Huts, Place Surajkund, Lake View, Surajkund Designer Gallery, Surajkund Badkhal Lake, Magpie
Gurgaon : Barbet, Sohna Shama, Gurgaon
Hisar : Flamingo, Hisar
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IJMMR Volume 4, Issue 1 (January, 2013) ISSN 2229-6883
Bahadurgarh
Jind : Bulbul
Kaithal : Koel, Kaithal
Karnal : Oasis
Kurukshetra : Anjan Yatrika, Pehowa Neelkanthi, Kurukshetra Parakeet, Pipli
Palwal : Dabchick, Hodal
Panchkula : Red Bishop, Panchkula Jatayu Yatrika, Mansa Devi
Panipat : Skylark Blue Jay, Samalkha
Rewari : Jungle Babbler, Dharuhera Sandpiper, Rewari
Rohtak : Myna Deenbandhu, Sampla
Sirsa : Surkhab, Sirsa Shikara, Asakhera
Sonepat : Ethnic India, Rai
Yamunanagar : Grey Pelican
CONCLUSION Haryana is a state which is reach in every means. There will be abundance of opportunities in the state if the Government supports and cultivate private sector to participate in Tourism industry. In Indian Tourism Industry Haryana has put a benchmark which really hard to cross by any other state especially when we talk about Highway Tourism and MICE Tourism.
REFERENCES www.haryanatourism.gov.in
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