Digital-Marketing-Training-Course-Modules-With-MSME-Certificate-Finalshort.Pdf

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Table of Contents What is Digital Marketing? ...... 3 Future of Digital Marketing ...... 3 Why Practical Digital Training Is Important? ...... 4 Why SEOsurfer? ...... 5 Association ...... 5 FICCI & Google (DigitalUnlocked) ...... 5 MSME (Govt. Of India) ...... 5 What You Will Get? ...... 6 Certificates ...... 6 MSME Certificate ...... 6 Google Certificates ...... 7 Fulcrum Certificate ...... 7 About The Trainer ...... 8 Workshops ...... 8 Testimonials ...... 9 Success Stories ...... 10 Course Modules ...... 11 About The Course ...... 12 Complete Digital Marketing Training ...... 12 Advanced Digital Marketing Training ...... 12 FAQ ...... 13

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What is Digital Marketing?

Digital Marketing is the promotion of the business on the online platforms for branding and acquiring traffic, further optimized to generate revenue using online marketing mix using.

Many traditional marketing mediums are now not giving optimum ROI. Thus, digital marketing turns out to be the essential part of the career growth for a student, marketing personnel, sales official, the manager and the CEO of a company.

Future of Digital Marketing

Digital advertising and media as an industry are rapidly changing globally. Digital Marketing experts are in high-demand. Companies of every level are now focusing on hiring digital marketing professionals. Deserved candidates are getting increased packages

Latest research says this demand will continue till 2025. Every year budget spending on digital channels are growing in higher rate ever. A recent report by Deloitte Access Economics suggests the Australian marketing workforce will experience annual growth of 2% until 2022. While a 2017 report by McKinley Marketing Partners in the United States found there was a high need for marketers skilled in 1-Latest Trends in Digital Marketing (Source: Smart Insights) digital advertising, content creation, curation, and strategy. (Source: Walb.com)

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Why Practical Digital Training Is Important?

In this competitive era, where tons of engineers and graduates are jobless, even MBA degree is not able to get them a job after spending lakhs of rupees.

Digital Marketing is the promotion of the business on the online platforms for branding and acquiring traffic, further optimized to generate revenue using online marketing mix using.

In this competitive era, where tons of engineers and graduates are jobless, even MBA degree is not able to get them a job after spending lakhs of rupees.

Industry Analysis of Digital Marketing Students 70

60 62 50 58

40 45 42 30 35 20 23 10 16 12 4 0 Students

Real Estates Medical Transcription Sales & Marketing CEO / Company Owners BE, MCA Students MBA Students Arts Students Science Students (Biotech, Micro etc.) Others

2In 2017, SEOsurfer has trained many students who have changed their traditional field. In graph, you can see students’ counts from the different industries

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Why SEOsurfer?

SEOsurfer established in 2012 and today we are the only organization associated with many government projects with FICCI, MSME & Google.

SEOsurfer is the pioneer in giving the digital marketing training in Central India with the practical exposure and also help students to get the hand clear on the actual ongoing project.

Best part is each and every student gets the direct guidance from the industries best expert in Digital Marketing project and Training i.e. via founder of SEOsurfer Mr. Narendra Kumar Pankaj.

Mr. Narendra Kumar Pankaj has designed the unique course curriculum which will give not only the idea of Digital Marketing but also the real-time concepts of hardcore marketing which is the actual competitor of the in marketing.

Mr. Pankaj helps to understand the real-time marketing challenges and teach the application of Digital Marketing methods to put into the practice to develop real-time businesses.

The team behind SEOsurfer is having 9 yrs. of core experience in SEO, SEM, AdSense, Social Media and Affiliate Marketing and handling 500+ clients globally includes countries the USA, UK, Germany, Spain, Australia, and India.

To make this course robust for the students, we have included several benefits which are listed below in the section of “What You Get?” also we have associated with MSME (Govt. of India), FICCI, Digital Unlocked and Manipal Prolearn. Check our Association section for full Information.

Association FICCI & Google (DigitalUnlocked)

SEOsurfer is proudly associated with FICCI* and an official Digital Marketing Trainer in Digital Unlocked, a project of Google & FICCI. Mr. Pankaj has imparted training in 3 states – 1. Madhya Pradesh, 2. Jaipur and 3. Delhi

(*Federation of Indian Chambers of Commerce & Industry – A Govt. of India Undertaking) MSME (Govt. Of India)

Under the leadership of Mr. Narendra Kumar Pankaj SEOsurfer is coming up with regular batches of Digital Marketing in Bhopal.

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Where students will be awarded the MSME certification on Digital Marketing, under the Micro, Small & Medium Enterprises popularly known as MSME, a part of Govt. of India, where Govt. of India is trying to support startups to grow easily and can avail Govt. offerings.

What You Will Get?  7 Google MBA Marketing Knowledge. Certification Student will also learn Business  Practical Knowledge NOT just software knowledge of all the Tasks  1 MSME Govt. Certification  Increased Analytical Skills  Learn to Start Digital Agency  Co-working  Report Reading  Become Your Own Boss Knowledge

 Decision Making  Resume Building as Per the DM Jobs  Proper Documentation &  Online Earning  Interview  Notes Preparation

Recorded Session Will Be Provided After the Online Class

Certificates MSME Certificate

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Google Certificates

Fulcrum Certificate

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About The Trainer

Mr. Narendra Kumar Pankaj

Founder : SEOSurfer Co-Founder & CEO: Fulcrum Group of Companies  Fulcrum Healthcare Pvt. Ltd  Healthcrum.com

Professionals Trained Batches Google Rating

Mr. Narendra Kumar Pankaj is having 9 yrs. of experience in Digital Marketing Industry and currently he is associated with MSME, FICCI, and Google with various projects.

He co-founded Fulcrum Group of Companies which is available in 28 states in India in Healthcare and Digital Services.

He started his professional digital marketing career by consulting the college where he joined MBA program (IT & System and Sales & Marketing) in the same year of admission.

He has been following Google, and its methods since 2005 and his first few achievements have made him successful in the industry.

Knowledge in Digital Marketing got him an opportunity to work as the associate in a New York-based company when all countries were facing financial turmoil, and a lot of employees got laid off from their jobs in 2009-10.

With the in-depth knowledge of the Industry and the compassion to make each learner self-dependent, he tried to provide knowledge that has helped many to get a job, to get promotion and helped many to become capable self-employed.

Workshops The Digital Marketing workshops have been conducted where Mr. Narendra Kumar Pankaj have imparted the training in at various prestigious institutions, few are:

1. IIM Indore 2. SATI Campus, Vidisha 3. VNS, Bhopal 4. SAM College, Raisen Road, Bhopal 5. Career College, Bhopal and many more…

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Testimonials

Read All Testimonials Online

CLICK ON MAP LINK

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Success Stories

The team at SEOsurfer is quite serious about the career of the students. And to help students to achieve their dreams trainers extends a selfless help to the students who have completed their courses.

Out of many students who found Jobs in Digital Marketing few are listed below, you can read their success stories:

Ankit Mishra

Mr. Ankit Mishra is currently working as SEO Manager and bagged 13 lakh Package in Bangaluru, working in Switzerland based company.

Shraddha Agarwal

Ms. Shraddha Aggarwal got 100% growth in present job and, within a year she got a hike of 200% growth in the same company as Digital Marketing Manager in Pune.

Aakash

After getting the training and real-time knowledge of digital marketing got 100% hike in salary in the same job within 3 months of the completion of the training.

Roshan Dawande

Mr. Rohan is BE 2nd year student learnt to crack deal in class and found a client before ending entire course and now actively participating various training events.

Neeraj

A Real Estate Agent who was very active in this industry till Note-Bandi. Now he has shifted to Digital Marketing with no prior knowledge of it. Now, he is earning 30,000/- to 40,000/- per month via Affiliate Marketing.

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Course Modules

Module 1 – Digital Marketing & Marketing Module 7 – Display Advertising Concepts A. YouTube Ad format, tools and targeting A. Introduction to the Digital Marketing Google Display Network B. Marketing Concepts (Part of MBA) B. Campaign Management C. Ad Management Module 2 – Internet Properties (Your Web Front) D. Analysis and optimization E. Double Click Ad Exchange Overview A. Website Planning & Creation B. Domain Name Module 8 – Video Advertising (YouTube) C. Web Hosting D. DIY Web Design & Wordpress (Introduction) A. Organic Marketing E. Google Operators B. Video Ad Campaign creation C. Video Ad Campaign tracking and Module 3 – Search Engine Optimization optimization D. YouTube LIVE* A. How Search Engine Works B. Keyword Research & Analysis Module 9 – Online Retail Marketing & E- C. On Page Optimization Commerce Marketing D. Off Page Optimization E. Digital Image, Banners, Video Making Tools A. Google Shopping and Merchant Centre F. Google Webmaster Tool Setting up G. Local SEO B. Ecommerce SEO H. International SEO C. Benefits and elements of e-commerce

I. Image & Video SEO Module 10 – Mobile Advertising

Module 4 – Content Marketing A. Importance of Mobile Advertising A. Introduction of Content Marketing B. Ad Formats and Networks for Mobile C. Apps Marketing & Google Play Store Optimization Module 5 – Social Media Marketing D. Mobile Analytics & KPIs A. Introduction of Social Media E. SMS Marketing & Best Practices B. Leverage Facebook for Marketing C. Twitter Marketing Module 11 – Email Marketing D. LinkedIn Marketing A. What is email marketing? E. Other Social Media Sites B. Challenges & Solution in sending bulk F. Social Media Analytics Tools emails G. Social Media Automation Tools C. Types of email marketing- Opt-in & bulk emailing Module 6 – Online Advertising (PPC) D. Email Automation

A. Understanding Pay-per-click B. Keyword Planning Module 12 – Web Analytics C. Ad Writing & Landing Page Optimization A. Web Analytics Introduction D. Concepts of Paid Marketing B. Google Analytics E. Adwords Reports & Analytics Module 13 – Online Earning & Freelancer

A. AdSense and Blogging B. Freelancing Sites 11

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About The Course

Complete Digital Marketing Training

Duration : 2 Months / 5 Days in a Week / 3 hrs. daily session (Daily - 2 hrs. Theory - 1 hr. Practical)

Course Duration Theory Practical

Mode of Classes : Online & Offline

Address : 40 Sabri Complex, near PNB ATM MP Nagar Zone - 2, Bhopal, Madhya Pradesh 462011

Advanced Digital Marketing Training

Duration : 3 Months / 5 Days in a Week / 3 hrs. daily session (Daily - 2 hrs. Theory - 1 hr. Practical) + 3rd Month Practical

Mode of Classes: Online & Offline

Address : 40 Sabri Complex, near PNB ATM MP Nagar Zone - 2, Bhopal, Madhya Pradesh 462011

Course Duration Theory Practical

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FAQ

Q 1. I’ve done B.Sc. Biotechnology and I’m not getting the suitable job in the market, will it fruitful for me?

Ans: Absolutely Yes! There is not Limitation, Condition, and Pre-requisite to learn Digital Marketing. Even a 12th pass student can learn it.

Q 2. What is the difference in “Complete DMTC” & “Advanced DMTC”?

Complete Digital Marketing Training Advanced Digital Marketing Training  2 months includes Theory + Practical  In 3rd month, the student will get complete practical exposure and will be taken as a trainee in our company.  48 hrs Practical  192 hrs Practical

Q 3. I’m a working professional and go to office from morning 9 am to evening 6:30 pm. How can I join this course?

Ans: You can still avail our services by joining evening courses which are specially crafted for working professionals who have other commitments in the day-time.

Q 4. But I feel offline course would be more beneficial than an online course.

Ans: This is a myth. Since childhood, we have grown learning in the classroom. Thus, we feel it would be more appropriate to learn in a classroom. But research says, at the end of offline classroom course students only remember 40% of the lecture. In online batch, you would be given a personal copy of video recording for the future reference.

Q 5. I have heard in online courses only video recordings are being shown to the students. How can I get benefitted?

And: At SEOsurfer, we provide LIVE Online Lecture from the trainer. Across the screen, you will see the screen, not the trainer nor his video. He will be LIVE and you can ask any question you want.

Q 6. I’ve no connection with IT and Digital Marketing; I’m changing my industry, So, how can I make sure I’m going in right direction?

Ans: It has nothing to do with the course, our course is designed in such a manner so any person can understand and practice it in the future without any help. And as we already mentioned, it has no relation to your prior knowledge.

Q 7. Do I need to pay entire fees in one-time?

Ans: No, you can pay the fees in two installments.

Q 8. Can I see a DEMO before join your course?

Ans: Definitely! You can join 1-day on-going session in any of our running batches.

Q 9. How can I join your course & pay fees?

Ans: You can contact our course coordinator Mr. Anadi – 9755590428. Regarding the payment, you can pay at our City Office or also you can make the online payment.

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About Fulcrum Services

Fulcrum has been estd. in 2014 by young entrepreneurs from different horizon of industries for simplifying the customer’s reach to the services. Top management of Fulcrum is jeweled with the dynamic brain from Top MBA Institutions of Delhi, Central India and Team of Best Doctors.

Fulcrum service is having expertise in Healthcare, Digital Marketing, Website Management, Trainings and Corporate Wellness. Our core domain is the best quality of work to our client.

Customer Care +91-9755590428 | +91-9893429627

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