ADVERTISING FEATURE | MARCH 15, 2021

Paragrene Land unveils RM3.2 billion REAL ESTATE Green Jewel Project MATTERS in South GreneForest City is a high green ratio, green-inspired township offering serenity, scenery and sustainability. Enveloped in lush greenery and tranquil vibes, this flagship project allows its residents to live close to nature within an urban setting. CC6 MARCH 15, 2021 MARCH 15, 2021 CC7 SEPT 29 SEPT 29 2009 2009 PARAGRENE LAND BREATHES NEW INSPIRATION INTO PUCHONG SOUTH WITH A GREEN!INSPIRED JEWEL TOWNSHIP

common areas in GreneForest City dang- Line). The second will also be retail units, such as a will also enjoy natural sunlight and line of the Valley MRT Pro- laundrette and convenience stores, good ventilation. “These features ject, the will serve below the apartments — apart will allow for a supportive environ- the corridor with a population of from those in the retail village — ment for intergenerational living, about two million people. o" ering tremendous convenience providing holistic wellness and sus- The alignment will have a length to the residents. tainable living,” says Halim. of 57.7km, consisting of 44.2km of Paragrene Land’s target seg- “These factors help us to have elevated tracks and 13.5km run- ments are young single urbanites, an edge over our competitors. We ning through underground tunnels. couples, young families, senior also target a QLASSIC (Quality As- Phase one of the line — stretching citizens, upgraders and investors, sessment System in Construction) from MRT Station with the target geographical are- score of 75% to 80%, which is a strin- to Kampung Batu MRT Station — as being Puchong, , Seri gent and objective property scoring will start operating by the middle Kembangan, Serdang, Putrajaya, for quality, to assure buyers of our of this year. The rest of the line will and Subang. Halim ob- group’s continuous commitment be opened to the public next year. serves that in today’s market, the to development quality, ” he adds. Meanwhile, Halim explains that right projects at the right locations “Our retail hub is a nature-in- the 6,798 apartment units will be in and pricing are key success factors spired retail village. It is located 10 to 12 blocks that will be launched for property developments. within a park and is open to the in 10 phases over seven years. “We Today, buyers are highly sensitive public, so it will bene! t the peo- anticipate a strong response and to absolute pricing and Paragrene ple living in the area. There will are very optimistic to complete Land o" ers competitive products in be lifestyle offerings such as al sales within seven years,” he says. GreneForest City. “We have an in- fresco dining. “The ! rst phase, which will be house technical team that focuses “We plan to work closely with launched by the third quarter of on value engineering to maintain the local council to enhance and this year, will have more than 2,243 the balance between quality and conceptually develop the 12.1 acre units in ! ve blocks. These ! ve blocks, price. We have also invested in con- council land into an urban forest which will occupy 11.43 acres, will struction management and technol- erenity, scenery, sustain- since 2007 and has evolved to a company’s aim to provide quality for the community. As the area is be developed on three separate ogy, where we have a construction ability — these are the strong niche in high-rise projects. homes within a green environment PROJECT DETAILS mature, with not many modern podiums.” management system to ensure that defining 3S qualities of “Currently, we are focusing on high- at an a! ordable price. The develop- developments around, we believe The 2,243 units will be launched our projects are delivered on time, Paragrene Land Sdn Bhd’s rise developments in the a! ordable er’s ongoing projects include the Name: GreneForest City GreneForest City will be a great over three sub-phases. The units will with quality and in a cost-e# cient township in Puchong South price range, which is not more than RM700 million Residensi Hektar Location: Taman Lestari Putra, complement to and jewel in the come in layouts of 2+1 bedrooms method. Another strength of ours Sand the aspirations of the group RM500,000, focusing on " rst-time in Gombak, which has been fully Puchong South neighbourhood.” and 2 bathrooms as well as 3 bed- is that we have invested in compre- for the buyers of properties at its homebuyers as our target market. sold. The Residensi Wilayah pro- Gross development value: rooms and 2 bathrooms. These hensive studies because we want upcoming GreneForest City develop- That is because we see higher de- ject on Malay reserve land, which RM3.2 billion Accessibility is the No 1 priority units are selling from RM400,000. to know our competitors before we ment in Puchong South, . mand for this segment of housing has 2,400 units, is scheduled for Total residential units: 6,798 GreneForest City is accessible via Each podium will have its own apply analytics and o" er something Located in Taman Lestari Putra in from this demographic,” he says. completion next year. Selling price (residential): From three highways, namely Lebuhraya amenities and the developer is di" erent,” he says. Seri Kembangan, the 38.24-acre “GreneForest City is our # agship RM400,000 Damansara-Puchong, South Klang looking to link the three podiums As for the property market out- development is a game-changing project with a GDV (gross develop- GreneForest City, the green Total retail space: 300,000 sq ft Valley Expressway and Maju Express- so that residents can enjoy more look, Halim thinks the worst is over. project by Paragrene Land. ment value) of RM3.2 billion, which jewel of Puchong South Features: High green ratio of way. It is also near two upcoming facilities, which include swimming “[With the Covid-19 vaccines], the According to its managing di- will provide the group with nine Paragrene Land plans to launch the 15%, di" erent precincts to suit MRT stations — the Putra Permai pools, gymnasiums, a forest spa market has bottomed … We are rector, Datuk Gregory Yoon, the years of earnings sustainability.” green-inspired township GreneFor- the lifestyle of di" erent demo- and Taman Equine MRT Stations with Jacuzzi, event lounge with now at the start of a new property company has extensive experience The word “grene” is derived est City by the third quarter of this graphic groups on the Putrajaya Line (previously complete kitchen, jogging trails as life cycle, with seven to eight good in developing landed properties from “green”, which highlights the year. The RM3.2 billion mixed-use Proposed amenities: Swim- known as the -Ser- well as co-working spaces. There years ahead. ming pools, gymnasiums, forest spa with Jacuzzi, event lounge with complete kitchen, jogging trails, co-working spaces

GreneForest City is our As a green-inspired # agship project with a GDV development, with units enveloped GreneForest City boasts a high ban forest (belonging to the local trees will be preserved during the township, GreneForest City of RM3.2 billion, which by pockets of greenery, is the de- green ratio of 15%. These are akin council) connected to GreneForest construction period and will be veloper’s latest project. to pocket parks within the town- City ... the whole township will be replanted to the development site boasts a high green ratio of will provide the group with Paragrene Land development ship — totalling 5.5 acres — so enveloped in greenery, and that’s later. Also, the developer focuses 15% and will be the green director Mohd Halim notes that the residents will feel surrounded what we want to do — to put a on the practicality of the township nine years of earnings the project will comprise mostly by greenery and close to nature in lot of greenery in the township.” in terms of a green environment. jewel of Puchong South. sustainability. high-rise residential units and a an urban setting,” he says. Paragrene Land pays serious The company’s ESG initiatives retail village. There will be 6,798 “There will also be different attention to ESG initiatives and is include having designs that are – Mohd Halim – Datuk Gregory Yoon apartment units and 300,000 sq precincts, each with unique prop- playing an active role in environ- uniquely modular to reduce con- ft of retail space. ositions for di! erent categories of mental sustainability measures by struction waste and using environ- “As a green-inspired township, buyers. There will be a 12.1-acre ur- preserving the trees on-site. Mature mentally friendly materials. The