Jacksonville Facts

Jacksonville’s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties.

Population • 1.37 million - 41st in nation Military Bases 2012 Nielsen Claritas • Naval Air Station Jacksonville Population Growth - Total Payroll: $915 million • 4.16% increase 2012-2017 • Naval Station Mayport 2012 Nielsen Claritas - Total Payroll: $629 million • Naval Submarine Base Kings Bay, Georgia Number of Households - Total Payroll: $449 million • 537,534 - 41st in nation Regional Shareholders Report, U.S. Navy SE 2012 Nielsen Claritas Median Age • 36.4 men Headquarters and Major Employers • 39.1 women • Acosta Sales • One of the youngest major cities in Florida 2012 Nielsen Claritas • Armor Holdings, Inc Florida Times-Union Circulation • Blue Cross Blue Shield of Florida • 106,014 Monday - Friday • Body Shops of America • 158,490 Sunday • Crowley Liner Services ABC Audit, June 2011 • CSX Corporation Average Effective Buying Income • Fidelity National Finance, Inc. • $52,281 • Gate Petroleum 2012 Nielsen Claritas • Haskell Company Automotive Parts New/Used • Landstar Systems, Inc. • $110 million - 48th in nation • Prudential 2012 Nielsen Claritas • Rayonier Ports of Choice • Ring Power • 2nd to NY/NJ for foreign car ports • Stein Mart Jacksonville Port Authority • Venus Swimwear Total Retail Sales • Winn-Dixie Stores • $24.8 billion - 43rd in nation 2012 Nielsen Claritas Median Household Income • $61,860 Sports money.cnn.com, 2012 • Jacksonville Jaguars Households with Disposable • Gator Bowl Income $150,000+ • Georgia-Florida Game • 31,826 - 50th in nation • The Players Championship 2012 Nielsen Claritas • Jacksonville Suns AA Baseball • PGA Hall of Fame • World Golf Village

Market Research Dept. 11TUM2780 County Sunday Circulation Daily Circulation Total Total FTU Readers Circulation Readership: (per copy) Baker 1,152 637 Clay 17,880 9,824 Daily 96,968 245,606 2.5

Duval 83,724 52,551 Sunday 155,087 426,839 2.7 Nassau 7,296 4,201 Readership is based on readers per copy (RPC). The industry standard for RPC are 2.4 daily and 2.5 Sunday. RPC is determined by dividing readership by circulation St. Johns 16,635 10,346 Total for CBSA 126,687 77,559 CBSA 126,687 77,559 Bradford 297 196 Camden, GA 3,018 1,318 Charlton, GA 353 175 Total for RTZ 130,355 79,248 RTZ 130,355 79,248 Columbia 917 623 Putnam 2,482 1,363 Union 313 155 Brantley, GA 468 118 Glynn, GA 3,215 1,371 Pierce, GA 668 322 Ware, GA 1,428 480 Total for DMA 139,846 83,680 Total Outside DMA 4,698 2,134 Digital Edition 10,543 11,154 Grand Total 155,087 96,968 City Zone Total** 106,153 66,025

*RTZ: Retail Trade Zone ***City Zone Total includes Duval, northeast Clay County, Baker, and northern St. Johns County. Source: Audit Bureau of Circulation, Audit Report. The Florida Times-Union, Average Paid Circulation, 12 months, ending June 30, 2012. *Readership: Scarborough 2013/R2, DMA

60%

45%

30%

15%

0% Top Morning Top Prime Time Jacksonville.com Sun Times-Union Daily 5-Day 7-Issue Cume INA Drive Radio TV Station Cume 7-Day Reach Station Cume

Radio reach is based on cume listeners M-F Morning Drive Time, (6-10am) for leading morning station – WEJZ am-fm. Television is based on cume viewership prime time, (8-11pm) for WTEV (CBS), the leading prime time station. INA Integrated Newspaper Audience: Combined print and online is unduplicated reach of 7-day newspaper readers and 7-day online visitors. Source:

Scarborough 2013/R2, CBSA Reader Demographics CBSA

CBSA - Core Based Statistical Area CBSA: 5 Florida Counties: Baker, Clay, Duval, Nassau, and St. Johns Counties

Total Daily Sunday 7-issue Jacksonville.com TU INA Adults Reach Reach Reach 30-day Reach Reach Men 497,632 22.1% 38.3% 47.1% 25.4% 54.2% Women 539,490 23.3% 40.2% 49.4% 23.7% 55.5% Married 565,375 23.5% 41.9% 50.3% 25.4% 56.3% Single/Div/Sep 471,747 21.8% 36.2% 45.8% 23.5% 53.1% Employed full time 443,317 20.2% 35.9% 47.9% 32.4% 57.2%

Demographics Own residence 739,107 24.1% 41.7% 49.9% 26.7% 56.9%

18-34 310,800 12.3% 31.8% 39.0% 26.7% 46.4% 35-54 385,668 19.4% 36.0% 47.3% 3 7. 1 % 55.9% Age 55 & older 340,654 35.9% 50.0% 57.9% 14.5% 61.4%

$35,000-$49,999 197,819 24.6% 38.1% 45.9% 13.3% 49.8% CBSA Reach $50,000-$74,999 223,464 19.2% 42.9% 51.6% 25.3% 57.2% HH

Income $75,000 or more 332,351 25.5% 41.2% 52.2% 38.1% 64.0%

High School 359,572 22.8% 45.0% 51.2% 1 7. 8 % 56.3% Some College 338,725 25.0% 36.7% 50.0% 28.2% 56.0% College Grad. 249,178 25.6% 39.8% 48.0% 33.2% 58.0% Education TOTAL 1,037,122 22.7% 39.9% 48.3% 24.5% 54.9%

Total Daily Sunday 7-issue Jacksonville.com TU INA Adults Readers Readers Readers 30-day Visitors Readers Men 497,632 110,039 190,679 234,561 126,622 269,684 Women 539,490 125,485 216,860 266,307 127,950 299,421 Married 565,375 132,767 236,946 284,612 143,726 318,541 Single/Div/Sep 471,747 102,757 170,593 216,256 110,846 250,384 Employed full time 443,317 89,462 159,166 212,407 143,681 253,574

Demographics Own residence 739,107 177,891 308,015 368,935 197,084 420,474

18-34 310,800 38,318 98,681 121,059 82,909 144,122 35-54 385,668 74,922 138,685 182,417 122,165 215,652 Age 55 & older 340,654 122,284 170,173 197,392 49,498 209,151

$35,000-$49,999 197,819 48,580 75,465 90,875 26,279 98,575 $50,000-$74,999 223,464 42,842 95,960 155,400 56,612 127,715 HH

Income $75,000 or more 332,351 84,683 137,031 173,564 126,712 212,631 CBSA Readership

High School 359,572 82,133 161,677 184,153 63,986 202,436 Some College 338,725 84,574 124,209 169,404 95,579 189,609 College Grad. 249,178 63,886 99,275 119,582 82,714 144,480 Education TOTAL 1,037,122 235,524 407,539 500,868 254,572 568,925

Source: Scarborough 2012/R2 CBSA

Market Research Dept. 11TUM2780 Reader Demographics DMA

DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam, St. Johns, DMA - Designated Market Area & Union in Florida; Brantley, Camden, Charlton, Glynn, Pierce & Ware in Georgia.

Total Daily Sunday 7-issue Jacksonville.com TU INA Adults Reach Reach Reach 30-day Reach Reach Men 654,373 1 7.9 % 32.3% 39.6% 19.5% 45.0% Women 693,453 19.8% 34.8% 43.0% 19.2% 47.8% Married 703,756 20.1% 3 7.9 % 45.2% 20.7% 50.1% Single/Div/Sep 644,070 1 7.6 % 28.9% 3 7. 1 % 1 7. 8 % 42.5% Employed full time 538,165 18.3% 32.2% 43.0% 26.9% 50.7%

Demographics Own residence 952,220 20.3% 36.1% 43.5% 21.0% 49.0%

18-34 402,705 9.5% 26.6% 32.4% 21.2% 38.1% 35-54 491,669 1 7.0 % 30.5% 40.3% 24.9% 47.0% Age 55 & older 453,452 29.3% 43.2% 50.4% 11.7% 53.2%

$35,000-$49,999 262,728 19.8% 31.0% 38.1% 10.6% 41.3% DMA Reach $50,000-$74,999 260,827 17.7% 38.6% 47.4% 21.8% 52.1% HH

Income $75,000 or more 403,394 22.7% 3 7.6 % 47.4% 31.6% 57.1%

High School 499,993 1 7. 8 % 35.8% 40.6% 13.3% 44.4% Some College 424,308 21.9% 33.9% 46.2% 23.0% 51.0% College Grad. 293,092 22.8% 35.5% 43.2% 28.8% 51.8% Education TOTAL 1,347,826 18.9% 33.6% 41.3% 19.3% 46.4%

Total Daily Sunday 7-issue Jacksonville.com TU INA Adults Readers Readers Readers 30-day Visitors Readers Men 654,373 117,313 211,073 259,123 127,676 294,415 Women 693,453 137,481 241,646 297,917 133,031 331,506 Married 703,756 141,712 266,571 318,362 145,900 352,291 Single/Div/Sep 644,070 113,082 186,148 238,678 114,807 273,630 Employed full time 538,165 98,220 173,387 231,151 144,888 272,973

Demographics Own residence 952,220 192,942 343,435 414,498 200,272 466,861

18-34 402,705 38,318 106,920 130,431 85,344 153,494 35-54 491,669 83,676 149,722 197,977 122,387 231,212 Age 55 & older 453,452 132,800 196,077 228,632 52,976 241,215

$35,000-$49,999 262,728 52,077 81,397 100,161 27,882 108,516 $50,000-$74,999 260,827 46,037 100,608 123,503 56,882 135,818 HH Income

DMA Readership $75,000 or more 403,394 91,694 151,554 191,262 127,597 230,329

High School 499,993 89,191 178,830 203,051 66,482 221,989 Some College 424,308 92,797 143,877 196,130 97,549 216,335 College Grad. 293,092 66,734 104,161 126,657 84,383 151,724 Education TOTAL 1,347,823 254,794 452,719 557,040 260,707 625,921

Source: Scarborough 2012/R2 DMA

Market Research Dept. 11TUM2780 Mechanical Requirements and Major Sections of The Florida Times-Union

Advertising Dimensions Major Sections of The Florida Times-Union for 44-inch Web Order all ads by column width and depth Sections Sun Mon Tue Wed Thu Fri Sat (depth in ¼” increments) Lifestyle

Life ROP and CLASSIFIED gardening, features, X X X X (6 Col. X 21.5” deep) travel (Sunday) Columns Inches H Health + Fitness X 1 Col. 1.5556 2 Col. 3.2778 Taste X 3 Col. 5.0 Jack 4 Col. 6.7222 entertainment, movie listings, X First Coast Dining 5 Col. 8.444 6 Col. 10.1667 Primetime* X

Business

DOUBLE TRUCK Money X X X X X X ROP and CLASSIFIED Community News Columns Inches Shorelines X Broadsheet 21.25” x 21.5” 13 col. x 21.5” deep Special Sections Tabloid 21.25” x 10” 13 col. x 10” deep Jobs X

Career Times X

homes X

Drive X

Insight X appears in section A

Parade X * First Wednesday of the month in the H Health+Fitness section

Market Research Dept. 11TUM2780