Portfolio 1. Strika Entertainment  Supa Strikas Projects • Extra-Time Research Material • History Of South African Soccer • Supa Strikas Trick-star Promotion

2. Groove Consultants • NMCF Remobilization Strategy

3. Opulently Perfected Events • Company Profile • Colossiem Event Proposal

Focus Group Report Document for Extra-Time (SA) Edition

Table of Contents

•Summary •Statement of problem, key questions, and study methods •Budget •Extra-Time & Homeboyz Radio 60 second Quiz Summary

The main idea for drafting this document is to provide some sort of guideline to conduct research by means of formulating focus groups in different communities around Cape Town that, support the development of soccer within the communities as way of empowering young aspiring professional footballers. These focus groups will be held in the soccer institutions (Clubs, clinics, leagues & tournaments) based in the different communities around Cape Town from township locations to suburban areas. This research project is basically aimed at gaining consumer insights for the new Strikas Entertainment publication “Extra-time” which already has 9 issues successfully published in and is now being focused on the South African market. Here’s a list of potential institutions in which, this research will be conducted; • Cape United School Of Excellence Contact Details: 021 671 27 27

Colin Gie (CEO): 083 305 05 06 [email protected]

Mark Olckers (General Manager): 082 410 58 39 [email protected]

Roald Poulsen (Technical Director): 082 413 39 14

Tressa Colmer (Education Principal): 072 222 95 96

• Western Cape Street Soccer League Contact Details; Telephone: +27 (0) 21 425 4420 Fax: +27 (0) 21 425 4421 • Ajax CPT Soccer Club Contact Details; Tel: +27 (0) 21 930 6001 Fax: +27 (0) 21 939 6403

•Camps Bay Junior Soccer FC Contact Details; Clive Veitch (Chairman) Mobile: 0828208411 Stuart Diamond (Admin Manager) Mobile: 0837867688 Purpose Statement The main purpose for this research project is to find out what, appeals to our potential buyers of the new Extra-time edition. This will basically give us an idea of how much entertainment value will be required to create enough appeal for this new publication. There will be various methods used in this form of research to gain the required insights from our potential readers one of them being, formulating focus groups in different soccer institutions based in certain communities around Cape Town whereby; the attendees of these institutions will voluntarily participate in group sessions where people will be divided into different age groups and will be asked questions relating to their interest in the English Premier League. Another method that will be used in this research project will be through forming groups in social networking websites whereby; the groups’ participants will be given a number of topics based on the latest news and gossips of the English Premier League covered on the original Extra-time issue in Kenya and in which they’ll be required to comment on. Key Questions •Which magazines/magazine do you like reading? •When often do you buy these/this magazine? •Which parts of the magazine appeals to you the most (Articles, pictures, or reviews)? •How much do you often pay for the magazine of your choice? (More than R20 or less than R20) •If the Supa Strikas Extra-Time edition where for sale would, you buy it? •How much would you be willing to spend for the magazine? •Do you support any teams in the English Premier League? •Where do you get information about the latest news, gossip, and results of your favorite teams in the English Premier League and the South African PSL? •Do you have Dstv at home? •Do you own any video game consoles of the following brands, Xbox360, PS2, PS3, PSP or Nintendo Wii? Budget

Item Cost

Moderator N/A Respondent Meals R279.29 Transportation R500.00 Room N/A Video Camcorder R1000.00 Computer Rental N/A Oversized Moniter N/A R1779.29 Extra Time & Homeboyz Radio ( Kenya ) 60 Second Quiz

Week 1 Monday 1 Who sponsors the Supa Strikas Extra Time Quiz? Visa 2 Which team does Andrei Arshavin play for? Arsenal 3 Who is the manager of Liverpool? Rafa Benitez 4 Which player left AC Milan to sign for Real Madrid? Kaká 5 What did Guus Hiddink get as a parting gift when he left Chelsea? A Rolex Daytona 6 What position does Gianluigi Buffon play? Goalkeeper 7 What country does Michael Essien come from? 8 Who is Supa Strikas’ goalkeeper? Big Bo 9 Which team do Supa Strikas play in the August issue? FC Technicali 10 Who wins the match between Supa Strikas and Technicali? Supa Strikas Week 2 Monday

1 Who sponsors the Supa Strikas Extra Time Quiz? Visa 2 Which team does Cesc Fabregas play for? Arsenal 3 Who was Chelsea’s coach when Michael Essien was signed? Jose Mourinho 4 Which team did Hernán Crespo play for before he joined Lazio? Parma 5 Which player does Rafa Benitez call Mr. Duracell? Dirk Kuyt

6 What position does Owen Hargreaves play? Midfielder 7 Where was Christian Vieri born? Italy 8 What is Dancing Rasta’s jersey number? 9 9 Where are Supa Strikas at the beginning of the story? The Super League Soccer Expo 10 What move does El Matador use to score the winning goal? A header

Introduction Stage

This is the introductory phase in the new Supa Strikas Trick-Star soccer ball promotion which will take place for 2 weeks whereby; the following strategies will be implemented; •Making use of a push marketing whereby, the product will be issued to the targeted buyers throughout the country by means of intensive promotional advertisements both on the comic book and at the Caltex service stations (where this product will be purchased) on how buyers can assemble the different pieces that will be packaged with the product and also, how they can collect different pieces to decorate their soccer ball with all the characters from the Supa Strikas comic book. ( A brief with concepts of the advertisements on both the comic and in-store promotional kiosks has been drafted ) • Making use of incentivizing strategies whereby, customers will be made special offers such as

(a)Getting a free copy of the limited edition version (100th issue) of the Supa Strikas comic book for every purchase made of the new Supa Strikas Trick-Star soccer ball. (b)Customers being granted free giveaways of special pieces of the Trick-Star soccer ball which will have different characters of the comic book from the different teams after purchasing the package containing the original pieces of the soccer ball once they’ve poured petrol at a local Caltex service station. Each piece will be worth a certain amount of points depending on the characters from the comic book e.g. the piece that has the shakes character will be worth more points than one of the other characters from the comic. (c)Creating a competition surrounding the promotion of the “Trick-Star” soccer ball whereby, the purchasers’ of this product could stand a chance of winning special prizes if they partake on the competition by finding special clues on the packet in which the product will be sold. Growth Stage Once the sales rates have escalated from the previous 2 weeks then new strategies could be employed to further our buyers’ interests’ on the product and by making use of alternative mediums to reach more potential buyers of the new “Trick-Star” soccer ball such as the following; •Making additional uses for the new Supa Strikas “Trick-Star” soccer ball such as enabling the owner to customize his or her own ball by designing their own patterns on their “Trick-Star” soccer ball. Basically how this will work is by offering them new and alternative ways of personalizing their “trick-star” soccer ball in addition to them personalizing their skills on the ball. This can be done in various ways and could also be used for a number of purposes such as; By using it to display their own creative talents by creating their own look and feel on the product and placing it on various mediums so other people can acknowledge them e.g. placing the picture of their customized “trick-star” soccer ball on their phones, avatars in social networking websites etc Creating a more interactive product amongst kids whereby they could involve their peers by placing a signature on the ball

Creating some sort of online exhibition consisting of a catalogue with different designs and also providing a platform for the owners of the new “Trick-Star” soccer ball to upload pictures of their newly customized product. This online exhibition will can be created as a blog which they can access from their phones or computers at school Mature Stage

This level basically determines the success of the promotion whether or not it will resume for a further period unless there’s no longer a demand for the product. By this phase we will already have a good idea of our buyers and their needs. Further development of these needs could eventually lead to this product being in demand amongst a range of supply chains besides the Caltex service stations around the country. This will also mark the return on investment from the entire promotional campaign which will have been implemented for about a month. JOB DETAILS

Client Supa Strikas Job Number x Country South Issue Number Job type Promotional poster Month x

Work Required Design a poster for the kiosk display to be used for the new Supa Strikas trickstar soccer ball promo.

Timing x

CREATIVE/DESIGN DETAILS

Designer x Copywriter n/a

Deadline x

Size A0 Resolution 300dpi

Colour Specs CMYK Format Photoshop JOB OVERVIEW Objectives . To produce a poster to be displayed in Caltex stores for promotional use which will capture the immediate attention of buyers in the shops

Background Information A0 sized paper Promotional Poster

Idea Is to highlight the trick-star ball features on the packet and how to assemble them with the different pieces on the packet by having a picture of Shakes endorsing the product.

Logistics Supply artwork to Brad to cost Prizes n/a

CREATIVE OUTLINE Artwork Mainly consists of Shake’s posing with the ball by doing a skilful touch control on the ball and the packaging of the SS trick-star soccer ball pieces.

Placements / Inclusions None

Theme Supa Strikas Look/Feel Simple Copy none References Nelson Mandela Children’s Fund Resource Mobilization Strategy CONTENT

1. Children’s Ambassadors Website

2. Personal & Business Websites

3. E-Newsletter Campaign

4. SMS Subscription Strategy

5. Social Networking Strategy

6. Advertorial With Donation Leaflet

7. A1 POSTER

8. Corporate Gifts Children’s Ambassador Website

A website for the Children’s Ambassadors campaign is currently being developed for both the general public and for corporate employees that are interested in making a special donation towards this particular fundraising campaign. The “Children’s Ambassadors” Web/Mobi site will be created to complement the media campaign (which will include high profiled celebrities) and will allow for communication to flow between the NMCF and donors.

Personal & Business Websites

This is whereby, the internal corporate websites (intranet) will be used to communicate with employees from the particular organization about the campaign. The main idea of utilizing this communicational channel is to create more awareness of the Children’s Ambassadors campaign on a corporate level. Part of the RM strategy will be implemented here by developing the “NMCF Ambassadors Forum / Network” using the donor business websites. E-NEWSLETTER

The initial idea for the E-Newsletter is to communicate constantly with the donors – email, website updates, sms, to keep their interest and ensure that they are very happy about how their donations are making a difference in the lives of the children. This campaign will consist of the following; • Building Mailing List of “NMCF Ambassadors which will develop on both the website and the particular corporate donor’s intranet server. • Subscription & Unsubscription Forms for potential and current donors • Creating the newsletter, which will be distributed electronically via e-mail. • Analyzing the results by establishing how many individuals/employees donated the most amounts in order to reward them for the contributions SMS Subscription

In keeping with the vision of the Fund and in alignment with the mission to develop partnerships and initiate programs which empower and improve the lives of children, the “Children’s Ambassadors” SMS subscription campaign strives to create a long lasting income stream derived from SMS pledges. This is also a platform that will be used by ’s leading lights to encourage their fans to SMS a pledge to the NMCF via the subscription-based service. In an effort to keep the target market as large as possible, the entry mechanism to participate should be as simple as sending a sms message with the word “sustain” to a short code number. This is not a once off, but a monthly pledge - SMS “Sustain” to 34 566 to donate R20 p.m (per month) Social Network Websites

Social networking is one of the components that will be incorporated with the media campaign featuring South African “Children’s Ambassadors” encouraging all South Africans to follow in the footsteps of its founder Mr. Nelson Mandela. Pivotal to the long-term sustainability of this project is the need for relationship building with donors. It is here that New Media/Social Networking can play an important role, providing the NMCF with a direct link to donors a closer connection than ever before. How this will be implemented is by setting up Facebook and Twitter accounts and pages free of charge. Maintenance of these social networking sites could rest with the NMCF or a quote would be sought out and submitted to NMCF for payment ex donated revenue generated – the Ambassadors Network campaign should be self-sustaining.

Corporate Gifts The corporate gifts that will be handed out to those who contribute towards the Fund will include the following NMCF branded material;

•T-shirts • Woven Scarves •Shawls •Corporate Lapel

The main aim for issuing out this material as corporate gifts to the “Children’s Ambassadors” is to expose the Nelson Mandela Children’s Fund brand to both corporate employees and to the general public that are involved with the campaign. By means of utilizing our media partnership with the SABC, we aim to create more awareness of this campaign by issuing out this material to all SABC employees including news reporters and staff to wear the Nelson Mandela children’s Fund t- shirts, scarves and shawls

Company Profile Opulently Perfected Events is an events planning organization recently founded by Tiro Bosilong, with the aim of providing quality world class events for the discerning club audience of Pretoria. An opportunity was identified within the Pretoria nightlife especially amongst the youth who populate the majority of the audience in the Pretoria scene. As the needs of the Pretoria tertiary students differs according to their taste in music, culture and general preferences such as the ambience they rather prefer when at a club venue. OPE was established to meet the differing needs of the Pretoria tertiary student youth audience at the same time creating a broader scene with more variety in events offered for the audience in the Pretoria nightlife. The organization was registered 22/12/2010 as a Close Corporation CC by the name Big O trading with two additional members, Banele “Bobo” Damane and Kagiso Toka joining the CC in January 2011. The credentials of the organization are currently built according to the achievements and qualification of its current members with, each member bringing a crucial attribution to the group, their contribution inside and outside of the Co. is highly respected. As an events Co. our strength lies in our ability to communicate and liaise with clients of any social fabric of our countries rich diversity. Philosophy Our philosophy is to deliver “opulently perfected events” to our targeted audience by enhancing their experiences through the provision of quality social events (parties) and cutting edge entertainment to meet some of their unique needs. Our Business Through our business we aim to provide a platform for entertainers (Djs, Musicians, and comedians) and catering for a more integrated crowd in Pretoria by organizing a variety of themed events with a different and new kind of vibe. These events include the following; •Alternative Hip Hop/Funk Nights which will take place every last Thursday of each month. This event will have a different theme every month according to the subgenres of alternative hip hop. •Freestyle Fridays which will take place on the first Friday of every month. This is a live performance event that will feature up & coming comedians, musicians and poets. There will be an after party for this event which will take place at the same venue as the live performance. •OPE Coliseum Parties which will take place every last Saturday of each month. This is basically a house party that will be hosted at a lavish venue with a smaller crowd of people as compared to the other events. There will be a cover charge for those that don’t have an invitational voucher. •Chisa Nyama which will take place every Sunday afternoon. The main idea behind this event is to host regular barbeque events in the east of Pretoria. Our Core Business

Events Planning & Coordination Product/Brand Launches Live Entertainment Brand Activation