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USBBA is the official fan club for lovers of good stock worldwide.

istributed directly to thousands of fans, riders, judges, con- the world. It is revolutionizing the industry for both tractors and breeders, The American Bucking Bull brings you breeders and stock contractors. ABBI tracks the DNA of champion Dthe news, the people, the stories and the technical direction bucking to assure buyers and breeders of the authenticity of a to breed the best bucking bulls possible—and we bring it to you six bloodline. times a year. USBBA is also the official fan club for lovers of good bucking stock By making your operation a part of this authoritative publication, worldwide. The American Bucking Bull is the official publication for you will reap the benefits of an audience vitally interested in the the ABBI and USBBA and covers all phases of bucking bull past, present and future of bucking bulls. competition from the PBR to the PRCA, including all ABBI- sanctioned events and PBR Bull Team competition. Join us today! American Bucking Bull, Inc. represents the stock contractors and bull breeders whose four-legged athletes compete in arenas all over

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The American Bucking Bull: Readership: 30,000 Deadlines Bi-monthly Niche Publication targeting bucking bull breeders, stock contractors and fans of bulls. Edition Art Specs: Full Page, 4-Color, Saddle-Stiched Jan/Feb Jan 24 The ABBI World Finals: Readership: 36,000 Mar/Apr Feb 28 The biggest event of the year! Distribution to your target market. May/Jun April 25 Specs: Full Page, 4-Color, Saddle-Stiched Jul/Aug June 13 The American Bucking Bull Website: Sep/Oct August 15 Avg. Monthly Visitors (2011): 20,834 World Finals Oct 1 Avg. Pages Served: 453,773 Avg. Hits: 1,398,207 Nov/Dec Nov 14

Size Regular Issue Business Rate Add’l Issue Card 1/2 V

Michael Gaffney on Biz Card $180 $120 (1996-2011) 1/4 One Quarter $420 $280 # ED1C24 C=0 M=100 Y=100 K=0 # 351400 C=31 M=69 Y=100 K=84 Half Page $780 $520 # 2E3192 C=100 M=75 Y=0 K=50 # A35E29 C=31 M=69 Y=100 K=13 Full Page $1,320 $880 1/2 H 1/6

# 231F20 C=0 M=0 Y=0 K=100 # 231F20 C=0 M=0 Y=0 K=75 Inside Front $1,800 $1,200 Inside Back $1,800 $1,200 Banner

Double Spread $2,160 $1,440 Main Font: Clarendon LT Std Bold

Secondary Font: Florens LP Std Back Cover Inquire with your sales rep for rates and availability. Ad design/changes: $25-$100

For more information on The American Bucking Bull, contact: q Susan Bedford 310-908-6787 [email protected] updated 02/27/2012