34,000 is the size of our global alumni community The Cass MSc in Strategy & Innovation

The Cass advantage Careers Located in the heart of the City of , one During your time at Cass, you will have access to a of the world’s great financial centres, you will dedicated Relationship Manager who will share their experience Cass Business School as a vibrant hub knowledge and expertise with you. We also offer for a and innovation community. company presentations, careers fairs, workshops Studying for your Masters here means gaining first- and online resources to help you devise your own hand knowledge from leading practitioners and career strategy. researchers, becoming part of a global community of Cass students, scholars, and alumni, and being The MSc in Marketing Strategy & Innovation will ideally positioned to embark on the next exciting be launched in September 2014. We are committed stage of your career journey. to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc About the course in Marketing Strategy and Innovation. Exploring This course will teach you the analytical and topics such as Corporate Social Responsibility creative capabilities to deal with complex marketing gives students an ‘outside in’ perspective, enabling decisions. You will also acquire essential soft skills them to reflect on the wider social implications of – including creativity, initiative, persistence, team marketing decisions and adapt quickly to the tone working, communication and leadership – required and tempo of modern business. to make a difference for people and organisations. Your lectures will get you in touch with London’s Scholarships tech-city entrepreneurs and teach you how to Each year, the School makes funds available for harness the latest digital technology in the pursuit scholarships to outstanding students. of effective marketing. As a Cass student you will have the opportunity to tackle real-world marketing problems with experienced London marketers, enter competitions and undertake an international block elective. The Cass MSc in Marketing Strategy & Innovation

Curriculum overview Full-time Providing an academically rigorous and Induction (two weeks) “Our business school professionally relevant education, this course combines sound theoretical foundations Term one sits right between in marketing and innovation with a deeper • Essentials of accounting and finance examination of key topics such as • Strategy for delivering Tech City, the London management, and • Quantitative methods for business . • Marketing strategy & practice Stock Exchange, and • Creativity, innovation & design. To satisfy the requirements of the degree artsy Shoreditch. We programme students must complete: Term two teach, learn, research, • Research design Core modules and elective and a Business • Customer insights consult, live, and Research Project. • Consumer behaviour •  & communication share ideas with strategies the City‘s leading MSc Specialist Masters student intake • Digital marketing & . by geographical region marketers and a Term three 01 United Kingdom/Rest of Europe 50% • Product innovation management 02 Asia 35% global community 03 Americas 7% • Business sustainability 04 Africa 5% • Business Research Project and one elective. of researchers and 05 Middle East 3% Students select one elective from a selection alumni.”

04 05 01 of modules including*: Professor Vince Mitchell 03 • Consulting skills • Customer service relationship management 02 • Family business • Information systems While all reasonable efforts have been made to ensure the information in this publication is correct, matters covered by this publication are subject subject are publication this by covered matters correct, is publication in this the information to ensure made been have efforts reasonable all While Disclaimer: 2014. July Published caused. however or omissions, errors by caused or damage loss any for no liability accepts School Business Cass change. to • Air transport th • Operational risk management • Strategies of fast track venturing. in the UK 4Financial Times European Business School rankings 2013 *Subject to availability and pre-requisites

Standard entry requirements Bachelors degree: £18,000 UK 2.1 or above, or the equivalent from an Tuition fees overseas institution. Accreditation Cass Business School is among the global elite of business schools that hold the gold standard of ‘triple- English requirements: crown’ accreditation from the Association to Advance IELTS score of 7.0 overall with a minimum Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement of 6.5 in the writing component. System (EQUIS).

July 2014