ces ces ited ited at

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tive on this200 on website.million Approximately tive

s for sharing and discussing information among etworks or social relation among people who like ies ies eas in which social networks have had lasting and y y be more numbers for many people, the impact of discussions forums, chat rooms and other social spa

k. k.

programs. se Linkedln. social excNone of these networks even -life connections. connections. -life

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– “Social Networking is primarily Internet based tool A social networking is a platform to build social n Today, more than 600 acare Today, users million worldwide more

“KNOWLEDGE LIBRARIAN” to share interests, activities, backgroundsor to realshare activities,interests, human beings.”humanWikipedia – online. used to describe community based Web sites, online people active areon , another 100 u million InPurposes NetworkingLibrar Social Usage Sites of potential of 1.reachusers. a audience new To quick to2.provide users. updates To 3.wor build and groups collaborative discussion To services. 4.specific programs adult and Marketing services5.specificchildren's and youth Marketing newsandpress6. push library release. To and e-reputation. imagelibrary the 7. modernize To productand services.8. library of Marketing alerts. and9.spreadservice To news for10. raising. fund www.klibjlis.com the beginning of the decade. While these figures ma goes far and deep, here are a few ar Volume: 01, 01,Issue: Sept. effects.permanent arguably & Definition Concept

ts in be e of The media S S

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Blinklist, Blinklist, Digg, Habbo, hi5, , ,

To investigate the problems in utilizing social

Usage Usage in Libraries, y y of connecting users. Features of Social Media singly important role as information sources for Libraries, Library services. services. Libraries, Library

es, Social Networking Opportunities for Libraries, cebook,

ibraries ibraries which adopt SNSs is increasing. SNS is the based on common grounds. Social Networking Sit’s to to explore the respondent's attitude towards the us tionship tionship with other users of the same Web sites can services. communities, allow users to make persistent commen seofSits. Social Networking services. services. To provide possible implication of social essages. These features make Social Media excellent Importance of Social Networking Sits in Libraries. Kadam V. Kadam V. Sachin Research Scholar, Social Media, Social

AND INFORMATION SCIENCE [email protected] [email protected]

DLIS, Dr. BAMU, (MS).DLIS, Aurangabad

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Oct. 2014

– : Social Networking Sites (SNS), :Networking SocialSites IMPACT OF USE OF SOCIAL NETWORKING SITES ON ON LIBRARIE SITES NETWORKING OF OFSOCIAL USE IMPACT Social Networking Sits (SNSs) are playing an increa Social Media provide an innovative and effective wa

“KNOWLEDGE LIBRARIAN” Introduction media for marketing purposesmedia marketingfor in libraries. The paper highlights the Purposes of Social Media Flixter, , YouTube, Wikipedia set up personal on the profiles of their friends and send private m initiating interaction among users. The number of l phrase used to described any Web site and from rela Usage in Libraries, examples of Social Media websit u Sits, ofImpactProblems Networking useofSocial travelers. The goal of this study is to investigate number of libraries which adopt SNSs is increasing enable users to generate interpersonal connections (SNS), such as , LinkedIn, MySpace and Fa social media in marketing of resourceslibrary and for marketing library and information products and Abstract www.klibjlis.com Volume: 01, 01,Issue: Sept. Keyword nd nd In. sing n instant n instant rians can rians can eveloping eveloping

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rons updated on daily activities, like frequently are information on a particular subject or issue, nd knowledge and definition of concepts it offers ts in their particular field of interest via Linked zed services such as Selective Dissemination of a particular issue and get a feedback on the spot u

on on the on-going national elections. Users can se writearticles, news topical andon issues a expect content. to This is a collaborative web page for d m m to type in short messages or status update. Libra

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– Here, librarians can periodically post messages; sh Is a free online encyclopedia that gives a backgrou Librarians can get patrons connected with specialis A micro blogging application, to keep staff and pat

“KNOWLEDGE LIBRARIAN” LinkedIn: twitter. reaction from their reaction users. from Wikis: Instant Messages on complaints or ask questions on and allow users contribute to canto content. They a forplatform users to access, edit and contribute web content. updated collections. Users can utilize this platfor use this platform to give users firsthand informati Librarians can use this platform to render Information (SDI). speciali Blogs: Twitter: YouTube: www.klibjlis.com Volume: 01, 01,Issue: Sept. o o link

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eISSN NO. ds, ds, commenting on profiles, joining ng websites and searching through

articles and commenting on them. on andcommenting articles braries have taken advantage of this site post,

with many with many applications like JSTOR search, World d editing existing articles. existing editing d

ers to know their information need. Libraries try t tures to improve their tures presence. to improve acebook. acebook.

AND INFORMATION SCIENCE

. . (YouTube, Flickr) Interact by sharing photos or v

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Oct. 2014

– . (Del.icio.us, Blinklist, Simpy) Interact by taggi . (, Hi5, Last.FM) Interact by adding frien . (Digg, Propeller, Reddit) Interact by voting for voting Propeller,by (Digg,Reddit).Interact Mostpopular because now it is librarian- friendly, In Academic institutions where the students are; li . (Wikipedia, Wikia) Interact by articlesaddingby (Wikipedia, Wikia)an . Interact

“KNOWLEDGE LIBRARIAN” websites bookmarked by otherpeople. by bookmarkedwebsites some of theseapplicationslibrary some to F specialized Cat, and much more. Librarians can interact with us calendar, custom catalog search tools, and blog fea catalogandsearchblog calendar, tools, custom Some Sits ExamplesSocial of Networking Wikis Social Networking Social Photo and Video Sharing Social Bookmaking Social News in HowLibrary Sits Networking Works Social Facebook: MySpace: www.klibjlis.com onsubmissions. user Volume: 01, 01,Issue: Sept. discussions.groups and having

f f e, e, ng ng age age hose hose blogs blogs s that ts are w w the vices and marketing

can connect their

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at make use of social networking isan indication digital library. The academicprofessional The library library. digital he he social space and be able to identify the needs o these these key individuals & proactively offer advice, the the network, creating online database management, edia. Librarians can also subjectdevelop specific to link their chat, reference pages, research guid ogs ogs for scholarly communication and commenting on rians can spread awareness of library services to t the nature of social networking sites creating webp solutions by offering information links to website offers to help. The growing use of social networki the users on general library services. Most studen ers with skill acquisitions. with ers new way of library services. Librarian should follo library library such as reservation of books, reference ser ces of libraries to patrons. Flickr is an excellent

century skills on digital technologies. Libraries AND INFORMATION SCIENCE st

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– The growing ofpopulationpatrons andth librarians

The concept of physical library isThe physicalconcept ofchanging library towards

“KNOWLEDGE LIBRARIAN” tool which could be used by librarians to sensitize not aware of the different services offered in the social networking sites with their library websites newsetc. calendar of events content, establishing friendly uses Interface over Information us evaluatingapplying assisting an and the members of the communitieslibrary and to offer Librarian should act as an active participant of t www.klibjlis.com from from India are utilizing these tools for providing resources and help. Understanding and articulating relevant to their information needs and even direct public conversations, posts, updates and events of Strategic Dissemination of Information (SDI). Libra and play a leading role in advocating the use of bl findingsresearch In RoleNetworking Social of Librarian Academic who not may be aware of these services via Social M that it is an ideal vehicle for marketing the servi Volume: 01, 01,Issue: Sept. tools calls for librarians to develop 21 and

an, and fficient and

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ties ties to libraries which include marketing of

ns to identify library patrons on the social unt is created, a list of books with ISBNs is sent

highlights of inaugural lectures, conferences and e e new images of library collections. Cover page of ormation ormation that would normally result from reference

OPAC. hich Library theisfooterthe pasted of into used as a vehicle for promoting services, programs service service Students are using tools like Ask a Librari eminated to users via Flickr. to Flickr. users via eminated assisting in promoting the library as a relevant, e

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Oct. 2014

In institutions in India, events such as important A tool that enriches the OPAC.library Once an acco Social networking presents some important opportuni The use of social networking tools enable libraria Librarians can use this tool to share and distribut

“KNOWLEDGE LIBRARIAN” Flickr: Flickr: Marketing of library services: services: Marketing library of helpfulplace. new arrivalsdiss booksnewcan bebothand journals of Library Thing: cyberspace and pro-actively provide the type of inf service. Social networking tools are not only being new resources but they are also used for reference twitter to ask questions in “real andtime this is workshops are disseminated via the YouTube.the workshopsvia disseminated are services. andreference library services to Library Thing which sends back a piece of code w piecesendsThinga of back to whichcode Library Volume: 01, 01,Issue: Sept. for Social Opportunities Libraries Networking ReferenceServices: www.klibjlis.com IS IS tes tes ians ians es. ity ity of the traditional

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ates added value in providing library services,

cial Networking Sites and delineate the different

. als. This study also explains how efficiency librar and their overall satisfaction with library servic satisfaction library overall and with their ts to identify the Purposes of Social Networking Si

numerated and explained. Library associations and L al networks directly contribute to a better visibil today world. today esults esults in a better promotion of the Library in its

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Oct. 2014

– How How Works Social Networking Sits in Library and Imp

Inadequate training opportunities for library staff library for Inadequate training opportunities failure. Electricity speedSlow ofInternet. The findings of this study define the concept of So

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“KNOWLEDGE LIBRARIAN” environment, and increases both the number ofboth usersenvironment, number and the increases

categories of social networking services. It attemp Usage in Libraries, Conclusion while new possibilities and the value of using soci Active communication between library and users cre Library in the digital environment. Indirectly it r www.klibjlis.com Academics Centers should play major role profession usesocialcan networking patronsto in engage the Volume: 01, 01,Issue: Sept. Sits on Libraries. The Implementation details are e

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se, to contribute, vote and shareinformation. se, to vote contribute, of marketing library services. library marketing of

ources. .

kusers. with the

g socialmedia. g s

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Oct. 2014

– Social media is integral to market library. market Socialisintegral media to librarythe Social capture users of potential media than ways Socialoffersjust traditionalmedia more Socialuse helpslibrary. studentsmedia to create, Socialallows conver to connect, media user users. theIt closerhelps to to get libraries networ collaborative It helpsbuilding in libraries tograb users.attention It newis of the way great res Sociallocatinghelpsstudentslibrary media in knowledge sharing. Socialfacilitates media Socialhelpsuser to information. feed media with promoting Socialhelps in distance media learning. touse Lack time social media. of theft. and identity Lackprivacy of Confidentiality of information. Lack to use knowledge it. how of Inadequate fundinglibraries. for staff. Inadequatelibrary interestlearningLow librarians and in utilizin of

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“KNOWLEDGE LIBRARIAN”

Volume: 01, 01,Issue: Sept. ImpactLibrarie ofNetworkingon SocialUse Sits of Problems Networking Social Of Sits Use www.klibjlis.com

43(4), 29- Proceeding of

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JOURNAL LIBRARYOF 2394 - Redefining Redefining Libraries to Create Proceeding of Interdisciplinary

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u u (2012). How Do Libraries Use Social

cation for the Development of Human Information & Library Review, of the world, unite! The challenges and

ies (PPT), Usage and applications of Facebook page rking Sites on Human Being, d d Libraries,

dia dia and Entertainment, ance ance of Higher Education for the Development

, 53(1), 61. ,

, 1-40. (Accessed 3-7-2014.) 3-7-2014.) 1-40.(Accessed ,

Information Technology andInformation Libraries, Technology The The International

AND INFORMATION SCIENCE 387-388. Business Horizons

23-29. www.slideshare.net , ,

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- 11(3) 410. 410.

Oct. 2014

– International International Conference on Relevance of Higher Edu Resources: Jalgoan, Interdisciplinary Interdisciplinary International Conference on Relev Jalgoan,of Human Resources: Ayu, Ayu, A.R.R., & Abrizah, A. (2011). Do you Facebook? Chauhan Mehul (2013). Use of Social Media in Librar GenerationLibraries Next Dora Yu-Ting Chen, Samuel Kai-Wah Chu and Shu-Qin X Kaplan Andreas M., Haenlein Michael, (2010). Users Nielsen B. V, (2012). Featured Insights, Global, Me Pawar Snehal S., (2014). Social Networking Sites an Wakude Siddhartha N, (2014). Impact of Social Netwo among among academic libraries in Malaysia. InteractUsers, Networking with to Sites Media, opportunitiesof Social 34. 34. Social Media report, Social Media

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Volume: 01, 01,Issue: Sept. References: www.klibjlis.com