Highlights 2019
Index
Letter to our Shareholders 2
Our Company 6
Our Strategy 8
Stock market data 9
Market trends 10
A unique product offer 18
Main events and products launched in 2019 20
A year of consolidation 26
Datalogic Highlights 2019 1 DATALOGIC HIGHLIGHTS 2019
Dear Shareholders, in sharing the results achieved by our Group in 2019, These investments in R&D have led, in particular, to we would like to underline how the strategy imple- the development of an innovative line of Mobile Com- mented in previous years has enabled us to best meet puters for industrial use capable of supporting vari- the challenges of an increasingly complex global con- ous applications in different areas, which have had a text, which has been particularly tough for all opera- positive impact on results and which account for more tors in the sector. than half of the turnover generated by new products in 2019. Despite the fact that during the course of the year an international scenario of growing uncertainty and a Analysing the results by geographical area and sector, general crisis in the reference end-markets emerged, we must first of all stress how difficulties associated the Group’s growth in North America in all sectors with the automotive sector has impacted the results, in which it operates and the growing Vitality Index especially in EMEAI. Among the causes of these diffi- (20.1% compared to 15.0% in 2018) confirms the culties are US tariffs and the latest stringent Europe- Group’s strength. an regulation on emissions, which came into force in September 2018. Germany, one of the main European The Group closed 2019 with a drop in volumes in the countries in which the Datalogic Group operates, was EMEAI and APAC areas and, to a lesser extent, a drop particularly involved in the trade war initiated by the in margins, confirming its market positioning and United States, in relation to which, sanctions against ability to generate operating cash and increasing in- the automotive industry were added. vestments in research and development. Despite the general crisis in the automotive sector, The awareness of competing in an increasingly de- combined with a slowdown in the packaging industry, manding market, in which increasingly aggressive the company was able to contain the decline in the competitors operate, has led us in recent years to in- Manufacturing sector in the EMEAI area, limiting it to vest heavily and consistently in Research and Devel- 1.6%. opment, in order to provide the end customer with a unique and increasingly broad portfolio of high-tech On the other hand, the Transportation & Logistics sec- products. Over the last two years we have invested tor recorded an overall growth of 9.5%, with a very posi- heavily in human resources, significantly expanding tive performance in EMEAI and North America. Positive the R&D team, which reached almost 500 units in results also came from the Healthcare sector, driven by 2019, in the knowledge that our people’s talent is one sales not only in EMEAI, but also in North America. of our greatest strengths. Research and Development expenses in 2019 amounted to €64.7 million, reaching The Retail sector, which accounts for almost 47% of 10.6% on revenues, in line with the Group’s strategic Datalogic’s turnover, has on the other hand recorded objectives in terms of innovation. a slowdown in EMEAI, due to significant roll-outs of
2 Datalogic Highlights 2019 The Group will continue its growth strategy, focused on constant commitment to innovation and the development of new products, on maximising profitability, including through a careful cost control policy, and on maintaining financial and capital strength.
Datalogic Highlights 2018 3 DATALOGIC HIGHLIGHTS 2019
retail scanners in the previous two years. On the other sectors in which we operate – Retail, Transportation hand, Retail results in America and APAC are growing. & Logistics, Manufacturing and Healthcare – has allowed us to continue to present ourselves as the The decline in results in APAC is mainly due to difficul- only company capable of meeting customer needs ties in China in the Consumer Electronics and Manu- both in the automatic data capture (ADC) and indus- facturing segments. 2019 was a year of great difficulty trial automation (IA) markets, along the entire value for the Chinese economy, penalised and challenged by chain. the trade war with the United States along with a se- ries of internal problems. The revision of our offer strategy envisages maintain- ing leadership in fixed retail scanners (FRS) and sta- In consolidating our production capacity in APAC and tionary industrial scanners (SIS), with investments ensuring greater flexibility and coverage in Asian mar- in the new generation of scanners for the Retail and kets, at the beginning of the year we celebrated 10 Manufacturing and Transportation & Logistics sec- years of having a presence in Vietnam – which to date tors. We also intend to gain new market shares in remains our most important production site – with a the handheld scanner market, especially in those ceremony attended by the main stakeholders and rep- geographical areas where we have less penetra- resentatives of local institutions. We also inaugurated tion such as APAC and North America, as well as a new sales office in Japan, accompanied by a new increasing our share in the mobile computers mar- website in Japanese for improved and direct commu- ket in which we have invested heavily and which has nication with our customers. considerable potential within all of the application sectors in which we operate. While the APAC area suffered a slowdown as a result of the double-digit decline in China, the North American The picture of uncertainty in the second half of 2019 market, the US market in particular, recorded growth is likely to continue into 2020. In fact, starting from of 6.6%, which affected all four reference sectors. The January, the global macroeconomic trend was aggra- solidity acquired over the years has allowed us to im- vated by the spread of Covid-19, which initially affect- prove our competitive positioning in one of our main ed China and then expanded to other countries in the reference markets, America, where, despite the pres- APAC area, until it reached Europe (Italy in particular) ence of much larger competitors, we have been able and the American continent. Such circumstances, the to exploit the competitive advantage represented by nature and extent of which are extraordinary, will in- the finest expertise placed at the service of innovation evitably create both direct and indirect repercussions and technological development. on global economic activity. The general climate of uncertainty in the markets is already evident, the Within this international framework, our ability to evolution and effects of which are not currently pre- offer innovative technologies to operators in the dictable.
4 Datalogic Highlights 2019 The impact of Covid-19 on Group results will depend on the extent to which the virus will spread within the markets in which the Group operates through the design, distribution and sale of its products and the macroeconomic effects that the virus will have in the affected countries. We are confident that the Group’s diversification into different markets and geographi- cal areas, as well as its limited exposure to the Ital- ian market, will help mitigate the negative effects of Covid-19 in specific areas of the world.
Despite the current context of uncertainty, the Group will continue its growth strategy, focused on constant commitment to innovation and the development of new products, on maximising profitability, including through a careful cost control policy, and on maintain- ing financial and capital strength.
I am sure that Datalogic is ready to take up and overcome this challenge, thanks to the value of its people, the thousands of customers who place their trust in us for the development of their busi- ness, the partners, distributors, suppliers and all the employees around the world who allow the Group to grow and continue along the path of ex- pansion and innovation every day. I would like to thank all those who support this journey and all the stakeholders and investors who make our success possible, just as our founder and Chairman envis- aged 48 years ago.
Valentina Volta Chief Executive Officer
Datalogic Highlights 2019 5 DATALOGIC HIGHLIGHTS 2019
Our Company
Vision Mission
A world identified, detected, inspected, marked and To provide Customers in Retail, Manufacturing, Trans- verified by Datalogic. portation & Logistics and Healthcare the best quality and efficiency in data collection and process automation, thanks to superior technology, innovative products, ex- cellent solutions, and extremely talented people.
Datalogic operates at a global level in the sectors of code scanning systems used in supermarkets and retail automatic data capture and process automation. The outlets around the world are Datalogic’s. In the same Group, which boasts a record-breaking 48-year history, way, Datalogic products are used by major airports, cou- with cutting-edge technologies, today specialises in the riers and postal systems, major industries, and hospitals. design and production of bar code readers, mobile com- The Datalogic Group employs approximately 3,000 peo- puters, RFID devices, detection, measurement and safe- ple worldwide, spread over 28 countries, with production ty sensors, vision and laser marking systems. The Com- facilities and repair centres in Italy, the United States, pany is unique in the sector, in that it guarantees a wide Brazil, Slovakia, Hungary, Australia and Vietnam, and and specialised offer in the field of automatic data collec- 11 research centres located in Italy, Germany, the United tion and process automation along the entire value chain States, China and Vietnam, with a portfolio of over 1,200 of the main industrial sectors: Retail, Transportation & patents acquired and another 350 being acquired in var- Logistics, Manufacturing and Healthcare. Half of the bar ious jurisdictions.
NEW ACQUISITIONS ■ Minec AB ■ LAservall S.p.A. YEARS OF EXPANSION ■ Informatics Inc. NEW STRATEGY ■ Acquisition of Escort ■ PSC Inc. 2012 ■ Set up new One Datalogic 1972 Memory Systems 2001 ■ Datasensor S.p.A. ■ New organization by ■ Acquisition of IDWare ■ Evolution Robotic Retail Inc. 2015 Verticals mobile Computing & ■ Accu-Sort System Inc. ■ Acquisition of Soredi Communications ■ PPT Vision Inc. Touch Systems GMBH
FOUNDATION LISTING INNOVATION ■ Established ■ Listed on the ■ Asset Acquisition in Bologna 1998 STAR segment of 2002 from Multiware 2017 1997 the Italian Stock 2011 Photonics SA Exchange ■ Partnership with CAEN RFID S.r.l.
6 Datalogic Highlights 2019 International Footprint