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Mom Consumer. Despite Living in a Hyper Connected World, Many of Today’S Moms Feel More Disconnected Than Ever Before

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Mom Consumer. Despite Living in a Hyper Connected World, Many of Today’S Moms Feel More Disconnected Than Ever Before Making the most of the MOM CONSUMER. DESPITE LIVING IN A HYPER CONNECTED WORLD, MANY OF TODAY’S MOMS FEEL MORE DISCONNECTED THAN EVER BEFORE. They’re pressured by the need to portray family perfection on Facebook and Instagram, confused by a never-ending barrage of information and advice overload, and unsure if anyone out there really gets them. 64% OF MOMS DISAGREE WITH THIS STATEMENT: “ADS YOU SEE FOR NEW MOMS ARE REPRESENTATIVE OF YOUR REAL LIFE.” In a proprietary study that we conducted with moms from around the world, we learned that they don’t think ads are really representing the life they live. In fact, some ads may even make them feel bad about their own lives. THE OPPORTUNITY HAS NEVER BEEN GREATER TO CREATE A MORE MEANINGFUL CONNECTION WITH MOMS. Unfortunately, many brands seem to be failing at it. BUT IMAGINE IF YOUR BRAND REALLY COULD BREAK THROUGH, REALLY COULD MAKE THAT CONNECTION, AND REALLY COULD BECOME A RELEVANT PART OF MOMS’ LIVES EVERYWHERE. That is something we don’t just imagine at Full Contact. It is something we have made happen for a number of Mom & Kid brands around the country and throughout the world. Our expertise begins, as always, with FULL CONTACT IS strategy. A strategy that is as unique as it is relevant to this very diverse target group WHO WE ARE. because one thing we know for sure is that IT IS ALSO WHAT every mom is different. The key to really connecting with them is not to lump them WE MAKE. all into one homogenous group, but rather, to really get to know them, get to We specialize in finding the meaningful know the life stage they are in, the trends connection that exists between a brand that are impacting them, and the kinds of and a mom consumer–uncovering what challenges they are managing with their it is that makes that brand fit beautifully ever-changing, too-fast-growing kids. and genuinely into their life. It is how we do our best work, and how we We have launched, transformed, and achieve the greatest results for our clients. revitalized brands in Mom & Kid Here are just a few examples… categories as diverse as shoes, car seats, pacifiers, online games, and toys. Introduced Europe’s biggest baby bottle brand to America with a campaign that zeroed in on the realities of the drama every mom faces around feeding time. simply intuitive™ TOMMEE TIPPEE CLICK TO VIEW VIDEO Transformed a 95-year-old children’s shoe company losing relevance to a brand that a whole new generation of trendy millennial moms wanted to buy for their kids. STRIDE RITE sitting pretty find your bold. bright. rainbow beautiful. For this step, and all the steps to come. For over 90 years, growing families have trusted Stride Rite® for their footwear needs, from birth to early grade school. Our RITE STEPs™ Learn more at striderite.com/ritesteps system makes finding shoes for each stage as easy as . Learn more at striderite.com Learn more at striderite.com/jessica CLIENT: Stride Rite LIVE: 2.125 x 10 People Mag Style Watch - March issue CLIENT: Stride Rite LIVE: 2.125 x 10 People Mag Style Watch - March issue TITLE: Fashion TRIM: 2.75 x 10.5 1/3 Page TITLE: Jessica Simpson TRIM: 2.75 x 10.5 1/3 Page JOB #: SR-12-033 BLEED: 3 x 10.75 JOB #: SR-12-031 BLEED: 3 x 10.75 DATE: 11-26-12 COLORS: CMYK AD: CD: AE: CLIENT: Stride Rite LIVE: 4.75 x 6.75 You & Your Family (Spring/Summer Issue) DATE: 11-26-12 COLORS: CMYK AD: CD: AE: TITLE: You&YourFamily TRIM: 5.25 x 7.375 Single Page JOB #: SR-13-007 BLEED: 5.5 x 7.625 DATE: 3-8-13 COLORS: CMYK AD: CD: AE: CLICK TO VIEW VIDEO CLICK TO VIEW VIDEO Created a powerful human story around their innovative side impact car seat technology, convincing hundreds of thousands of moms that there was no safer place for their child to be. 728 x90 for Roadblocks Starts with just baby in car seat on grey background. SAFETY 1ST The action of the type on this banner should be synched with the timing on the 300 x250 video (which will be on all the roadblocks). Timed with first video line, “Protecting...” and brackets fade up. (then also fade down after about 2 1/2 seconds. Again, time with video) Protecting your most vulnerable You don’t always see side impact crashes coming. We’ve had our eye on them for years. Second part of line fades up to the same timing as second line on video. Keep up for about 2- 21/2 seconds and then fade off. At their most vulnerable. A side impact ever devised. The result: a truly groundbreaking Baby in seat slide out of frame to left. TM collision can be deadly to a child. Aside from the achievement in child safety. Air Protect, available ® TM car door, there exists little or no protective buffer right now on the Safety 1st Complete Air convertible between the child and the intruding vehicle. Until car seat. Car seat, brackets, and caption (Complete Air) slide up into now. Dorel Juvenile Group introduces Air Protect,TM frame from bottom. TM Once settled, “Introducing” line and legal line fade up- Introducing Air Protect, a whole new followed by the brackets “pulsing” to highlight the air bag TM Our patented air Complete Air level of side impact protection. chambers immediately technology. dissipate the force Car Seat of a side impact crash ©2009 Dorel Juvenile Group. All Rights Reserved. through the precise Type, brackets and seat slide out of frame to the bottom release of air. the most advanced defense against side impact Smaller car seat & air Protect/ Safety 1st unit slide up into collisions ever created. It provides a state-of-the- available exclusively at frame. Once setlled, “Click” graphic and “available....Babies R click to find out more Us” fade up. art layer of protection where it is needed most — around your child’s head. Our patented air Brackets on Click graphic pulse. chambers are designed to not only shield your child’s head, but also significantly reduce the impact forces through the precise release of air. We’ve spent years perfecting this technology by simulating the most accurate side impact conditions www.safety1st.com/airprotect-bt Available exclusively at ©2009 Dorel Juvenile Group. All Rights Reserved. HK#102506 CLIENT: Dorel/Safety First LIVE: 7.375 x 10 Parents, Parenting, Baby Talk Mags TITLE: Launch Ad TRIM: 7.875 x 10.5 Single Page JOB #: AIR-09-001 BLEED: 8.375 x 11 Common Size DATE: 8-5-09 GUTTER: 0.25 COLORS: CMYK AD: CD: AE: CLICK TO VIEW VIDEO Broke through the cluttered toy advertising landscape with fresh, fun, and incredibly impactful TV work celebrating the global phenomenon that is Thomas the Tank Engine. THOMAS & FRIENDS CLICK TO VIEW VIDEO CLICK TO VIEW VIDEO Launched a series of web properties for Disney that ranged from DisneyBaby.com to Family.com all the way up to the immensely popular multi-player online game Toontown. DISNEY FULL CONTACT MOM & KID EXPERIENCE THESE ARE JUST A FEW EXAMPLES OF HOW FULL CONTACT CREATES MEANINGFUL CONNECTIONS BETWEEN A BRAND AND A MOM CONSUMER. WE WOULD LOVE TO HELP YOU DO THE SAME. Please contact our Director of Business Development Amy Brown Weber and let’s start the conversation. 617.948.5383 [email protected].
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