PRESS RELEASE 2017/18 ATOMIC REDSTER WITH SERVOTEC: BORN ON THE RACE COURSE, BUILT FOR THE PISTE

Ski racing is about going as fast as you can, but staying in control. It requires agility and stability in your equipment, and the new Redster range dials up both. It’s thanks to the latest piece of Atomic ski innovation, Servotec. Straight from the World Cup, this is the new state-of-the-art for all piste skiers.

REDSTER G9: THE FIRST SKI WITH POWER STEERING Dialing up racing speed and control to an epic level, the Redster G9 ski is Atomic’s latest masterpiece and one of the highlights in the new Redster series. It features Atomic’s new World Cup race innovation, Servotec. The name comes from ‘Servolenkung’ because that’s what it is: power steering for your skis. With Servotec, the ski is quicker to flex. So in turns it makes steering more agile and faster to react. Then skiing straight at high speeds it tightens up, making steering super stable when you need it. The Redster G9 also comes with a High-Speed Sidecut, Full Sidewall, Power Woodcore and it’s Titanium Powered. Servotec features on all top Redsters, including the Redster G9 for style long turns, S9 for Slalom style short turns and X9 for the fusion of both, so not only World Cup athletes but all skiers can profit from this exceptional combination of agility and stability.

REDSTER CS 130 BOOT: TOP PERFORMANCE AND CONTROL To go with the new Redster skis Atomic is launching completely new Redster boots, too. Skiing at speed your boots need high performance to put the power down, but also great handling to stay in control. The Redster CS 130, the top boot in the Club Sport range, optimizes both. It comes with a precise, anatomical narrow fit featuring World Cup technology for unmatched foothold. Plus it has a Progressive Race Shell made of a thicker but softer material that provides a more progressive flex and better damping. Already World Cup approved, the CS 130 has everything piste skiers need to ski at speed with total control.

REDSTER CAMPAIGN WITH MARCEL HIRSCHER AND AUDI Atomic is not just breaking new ground with innovation on the product side, the brand is also launching a digital multi-channel campaign for the Redster series. In this campaign Marcel Hirscher, five time consecutive Overall World Cup winner, will be featured on the new Redster series and in his Audi RS6, which are both born on the race course and built for the piste/road. Atomic and Audi have entered into a unique partnership to support the introduction of the new Redster skis. The campaign will be launched in fall 2017.

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WORLD CUP KNOW-HOW AND PRO SERVICE AT THE APC Alongside with other top athletes, Marcel Hirscher was deeply involved in the development of his new Redster racing tools. And the new Redster boot has already won undercover a Super-G globe on the feet of last season – undercover. So there’s plenty of optimism throughout the Atomic racing team to ski the new Redster equipment which will be officially presented during the World Championships in St. Moritz in February 2017. One thing all Atomic athletes have in common is their favorite address at Atomic’s HQ in Altenmarkt/ : the Atomic Pro Center (APC). It’s the first World Cup race department open to all FIS-registered athletes (from juniors to masters to pros). Here, all FIS racers can get World Cup level support and advice from the technical team behind Marcel, Mikaela and the rest of Atomic’s pro racing team. The FIS product selection and competent racing service is also offered by selected Atomic retail partners with APC certification.

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ATOMIC.COM PRESS RELEASE 2017/18 REDSTER ASSETS

You may use the following assets free of charge provided you refer to Atomic and give the relevant copyright information. For more pictures please check out the Atomic Brand Center at: www.atomicbrandcenter.com

Caption: Redster G9 Caption: Redster CS 130 Caption: Redster G9 File: AASS01302_REDSTERG9 File: AE5017100_REDSTER_CLUB_SPORT_130 File: Atomic_RedsterG9_051 Copyright: Atomic Copyright: Atomic Copyright: Atomic/Juliet Zulu

Caption: Redster CS 130 Caption: Redster Marcel Hirscher Caption: Redster / Audi Marcel Hirscher File: GWA_2673 File: GWA_4121_f1_v2_0131 File: Marcel_Audi_Retusche_dms Copyright: Atomic/Juliet Zulu Copyright: Atomic/Juliet Zulu Copyright: Atomic/Juliet Zulu

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