beautyfair .com.br
International Beauty Fair for Professionals
BEAUTY CAN GET IT ALL
September 7 to 10 Expo Center Norte São Paulo - SP - Brasil
Beauty Fair The Gateway for Beauty Business in Brazil and Latin America
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 1 4/12/19 5:28 PM BEAUTY FAIR THE LARGEST PROFESSIONAL BEAUTY EVENT IN THE AMERICAS.
With 15 years on the market, Beauty Fair – International Professional Beauty Show, has been developing the professional beauty market in Brazil through custom-created solutions to provide the sector’s entire industry, focusing on the Hair, Aesthetics, Manicure, Makeup and beauty stores.
BUSINESS AESTHETICS MAKE UP
Every year, we welcome over 182,000 professionals looking for the latest products and services as well as good deals that only an event of this size and with an international standard of infrastructure has to offer. There are around 500 exhibitors and over 2,000 brands which, together, generate around USD 200 milion in business over the event.
USD 500 2000 200 mm exihibitors brands in business
In addition, Beauty Fair promotes over 100 educational activities, focused on continuing education for beauty professionals.
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 2 4/12/19 5:28 PM 82,000 SQM OF EXPO AREA Expo center with an international standard of infrastructure
International Beauty Fair for Professionals
makeup /nails professional retail
salon furniture international
professional trade
aesthetics
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 3 4/12/19 5:28 PM professional sector
Attendance by brands interested in hairstylists and in salon distributors. Actions include demos and stage shows. Direct sales.
professional retail sector
Small exhibitors, from a variety of segments, with retail sales.
aesthetics sector
Attendance by brands interested in aestheticians, podolo- gists, hair removal specialists, massage therapists, derma- tologists, plastic surgeons and distributors. Actions include practical demos and on-the-spot sales.
salon furniture
Higher added-value product brands, with a focus on salon furniture. Actions include a showroom, which can offer immediate delivery of products or finalization of negotiations, especially with salon managers.
makeup / nail sector
Exclusive area for the segment, with a focus on products and accessories for retail sales.
trade sector
Brands selling directly to retail (perfume shops, supermarkets, wholesalers, pharmacies). Actions focused on networking, allowing for negotiations with more advantages for large buyers.
international sector
International companies bringing beauty products with authentic elements and innovation from countries all over the world.
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 4 4/12/19 5:28 PM Educational Program
International São Paulo International Cosmetology and Micropigmentation Aesthetics Congress Meeting
International Eyelash Extensions Professional Congress Makeup Congress
Hair Removal Podology Congress Congress
Manicure International Congress Barber Congress
Beauty Business Workshops for Management Seminar hairstylists and colorists
International Beauty Fair Forum for Visagism Congress Beauty Retailing
BEAUTY FAIR Jean Luc Minetti Star Professionals On Stage
Laetitia Guenaou Mark Hayes
Anne Veck Dmitri Vinokurov
Anthony Mascolo Petra Mechurova
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 5 4/12/19 5:29 PM beauty fair by the numbers:
nails 4% 11% over 500 makeup hair 55% 24% exhibitors salon retail furniture 6% aesthetics
6% others 2% hair removal specialists
over 182.000 8% visitors barbers
11% makeup BEAUTY artists professionals
11% manicurists
48% hairstylists 14% aestheticians
retail
22% distributors 10% online 3% import/ beauty store export
33% beauty stores/ 7% wholesalers 7% farmacy 18% others perfume shops
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 6 4/12/19 5:29 PM Global Beauty Market Ranking of toiletries, fragrances and cosmetics consumption
5o Germany o 1 USA 4% 3o Japan 19% 37% 2o China 11%
4o Brazil 6%
Product 2 hair removal / deodorants / perfumes / men’s products / sunscreen categories 3 children’s products Brazil’s position 4 oral health / bath products / hair products 5 makeup 8 skin products
49.1% Brazil 14.1% Mexico REPRESENTATION: 8.3% Argentina BRAZIL IN LATIN AMERICA – CONSUMPTION OF 5.2% Colombia TOILETRIES, FRAGRANCES AND COSMETICS 4.8% Chile Source: Euromonitor 2016
OVERVIEW OF THE INDUSTRY IN BRAZIL
Sales channels – perfume shops Sales channels - salons Share of services at salons multibrand 1.1 MILLION beauty salons 56% hair care 19.000 perfume shops BRL 2.5 BILLION was how much manicure / pedicure 65% sales – end consumers 23% salons spent on hair products in 2016. 1/3 32% sales – beauty professionals hair removal for coloring. 10% in sales skin care 90% OF CLASS A, B AND C 5% BRL 10 Bn. in 2016. SALONS make purchases straight from others 70% hair products 6% manufacturers or distributors. 33% coloring 37% shampoo / conditioner 20% OF CLASS D SALONS buy from perfume shops.
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 7 4/12/19 5:29 PM MEET THE BUYERS! Networking Event Among Brazilian Beauty Buyers and International Companies 6 September 2019 / 4 – 6 Pm Expo Center Norte
Present your product to importers and distribution buyers.
2 entry tickets per exhibitor
PROGRAMME
OPENING REMARKS (Beauty Fair and Cosmoprof)
Beauystreams: Diversity is a key factor to understand and penetrate into the Brazilian market. Beautystreams will present the key trends of this multicultural and diverse market.
MARKET RESEARCH: All attendees will receive a market update to help all companies to understand the opportunities and challenges of the Brazilian market.
REGULATORY: Get to know about Brazilian market regulatory.
Beauty Fair guest: A Brazilian cosmetics market expert will present the challenges based on his own experience along years developing relevant international brands in Brazil.
Cocktail with exhibitors, buyers and Brazilian retailers.
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 9 4/12/19 5:29 PM Information:
Organizer
International Beauty Fair for Professionals
Phone: +55 (11) 3373-4633 [email protected]
beautyfair .com.br
International Representative
Phone: +39 02 796420 [email protected] [email protected]
BE-123-18 FOLDER INTERNACIONAL BF 21X30 FINAL.indd 10 4/12/19 5:29 PM