Orange, Osceola, Seminole Counties Orlando Orange, Osceola, Seminole Counties

OrlandoBy Michael Candelaria

84 THE ORLANDO REGION / SPECIAL ADVERTISING SECTION PHOTO: KYLE ROSENMEYER SCAPESGALLERY.COM A Region United For a region situated on the Florida peninsula, smack dab between the state’s two coasts, Orlando certainly is enjoying waves of good fortune and growth.

SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 85 Orlando region

ith apologies to fans 2016, 2015 and 2014, with OEP was created in 2017 (l to r) Downtown of college football approximately $10 billion in when the Central Florida Orlando Plaza; Wexperiencing poll transportation infrastructure Partnership and Orlando University of Central fatigue, the Orlando region in the queue; and No. 2 Economic Development places at or near the top in for “most competitive U.S. Commission were merged Florida; Orlando numerous national rankings location for business.” into one organization. International Airport; for economic vitality and You can look all of them In another example, Orange County quality of life. Many of those up, prominently displayed a few years ago when Convention Center rankings are subjective, on the web by the Orlando the Orlando Economic of course. Yet, there also Economic Partnership Development Commission is plenty of performance (OEP), the agency respon- was brainstorming its proof that measures up. sible to keeping all that regional branding campaign Among the highlights: activity humming. “Orlando: You don’t know The region leads the nation Clearly, the region the half of it” — which lauds in job growth, according is a competitive force. business and not neces- to the U.S. Dept. of Labor, Just seemingly not too sarily tourism — attractions’ Bureau of Labor Statistics, competitive within its own executives nonetheless adding more than 1,000 borders. In this mapping were in the middle of the jobs per week across a of three sprawling counties ideation. The campaign broad base of industries. — Orange, Osceola and has become an unquali- Notably, in 2017 the profes- Seminole — the region fied success, with Giuliani sional and business services offers evidence of playing commenting, “It’s been a industry (legal, accounting, quite well together. regional effort, not outside of I can unequivo- computer systems design, “Citizens don’t know tourism, but with tourism.” “ management and admin- where the lines are that Adds Orlando Mayor cally say that istrative services) had were drawn a hundred Buddy Dyer, “I can unequivo- we collaborate the largest net gain with years ago. So, the ability cally say that we collaborate in the region 13,200 new jobs, even to pull people together to in the region better than outpacing the leisure and really address the issues anybody in the country. better than hospitality industry. and opportunities that we There’s great recognition in anybody in A few other notables all face together is a much our region that it’s better the country.” from assorted polls: better approach than trying if we do this together. second fastest-growing to do it all independently Sometimes it’s easier if you — Orlando Mayor city in 2017 by virtue of on a much smaller scale,” do something by yourself, Buddy Dyer population, employment, says Tim Giuliani, president but it never turns out as wages and economic and CEO of the OEP, which great as it can be.” output; top-10 “American itself is emblematic of Across the region, City of the Future” in 2017, regional cooperation. The collaboration is a theme.

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The Counties at a Glance ▼Orange County for growth, as does a nearly Former Orange County hatched pilot redevelopment Sheriff Jerry Demings initiative to address outdated now is the county’s mayor, shopping centers, involving replacing Teresa Jacobs, tax rebates on properties who moves to chair of the of nine acres and more. Orange County School Board. Meanwhile, corridors Demings brings an obvious to the southeast and focus on law and order to southwest — Medical City the region’s most populous and International Drive, just county and arguably the to name two — appear to state’s hottest bed of activity. be broadening by the day. Orange County is home to ▼Osceola County the nation’s second largest “We can’t wait for things university and convention to happen,” asserts Bob center, an international airport Porter, the county’s executive growing by leaps and bounds, director of economic devel- an emerging “medical city” opment and strategy, who and, generally, enough cites a historical comparison infrastructure construction to Seminole County of the to make your head spin. early 1980s. Back then, famed Downtown Orlando offers developer Jeno Paulucci and a microcosm, where Mayor his Heathrow community Dyer, fresh off the success stirred the residential and of three mega venues (arts commercial real estate pot, center, arena and stadium resulting in the arrival of renovation) has sights set on the American Automobile creating a $1 billion public/ Association’s corporate head- private village on roughly 70 quarters and related growth. acres of prime real estate. The same is happening Essentially, Creative Village in Osceola. will transform the former “The future is ours, and Amway Arena site into a it’s almost a blank slate,” mixed-use, transit oriented, says Belinda Kirkegard, urban infill neighborhood director of economic devel- with an accent on education. opment for Kissimmee, Most notably, the University the county’s largest city. of Central Florida and Both Porter and Kirkegard Valencia College will open a point to NeoCity, a 500-acre downtown campus there in master-planned community August 2019, with approxi- envisioned as a global center mately 7,700 students. for smart sensor, photonics Similarly, the nearby and nano-technology research (t to b) Creative Village Phase 1; redevelopment of the and development, and big Starflyer on International Drive economically challenged data/predictive analytics corridor; NeoCity rendering Parramore neighborhood with a potential long-term brings further opportunities economic output upward

88 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION BIG DOES THINGS DIFFERENTLY.

WHAT IS BIG? At UCF, big is so much more than size. Big is diverse and inclusive. Big is creative and collaborative. And big means doing things differently. That’s why U.S. News & World Report ranks UCF among the Top 10 most innovative universities ucf.edu/big in the nation — above Harvard, Johns Hopkins, Duke and all other Florida schools. SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 89 Sponsored Content Adaptive Reuse of Parking Structures Ye$ It’$ Po$$ible

As anticipation of widespread use of the driverless . Changing code requirements – Despite automobile nears, many industry analysts predict a compliance with current building codes during the decrease in parking needs for the near future. Even original design of the parking structure for potential now, the use of ridesharing and other transportation future use, the risk that building codes may change options have some cities discussing or implementing is a reality; and rarely do code changes become a decrease to their parking requirements. The less stringent. If load requirements increase by projected decline in future parking requirements the time the conversion is needed, the costs to and demand has many developers and adapt your now under designed building for other municipalities exploring options for adaptive reuse uses will then potentially represent very significant or designing for future conversions of parking unanticipated costs. structures. . Floor to floor height requirements – Floor to Although it is possible to adaptively reuse or design floor heights required for different uses should be a parking structure for conversion to an office, provided for in the original design since additional mixed-use, living, or other space as changing needs clear height for mechanical systems above ceilings may dictate, the associated costs for reuse or to is a likely need when changing the use. This increase prepare for unknown future structural modifications in the floor to floor height could necessitate speed are astonishingly significant. Consider the following: ramps which diminish the stall count and require the construction of additional square footage to . Structural loading and vibration requirements – maintain the current required stall count. As a result Surprising to many, the structural loading for an of these modifications, the foundation sizes and office, mixed-use, living, or other space is greater shear walls need to increase significantly, potentially than that of a parking structure. This higher load requiring a more expensive deep foundation system. requires an upgraded structural capacity to This can add 20-40% to your current garage cost. accommodate the required additional load the new use brings. This higher load requires a structure Thanks to technology, our world is constantly that weighs more than that of a standard parking changing – and affecting the way we occupy structure, adding significant costs to the parking and use “bricks and mortar” buildings. Could you structure at its inception. These types of costs can have predicted 25 years ago what you would add 30% to your parking structure today, and even be doing today and the technology you would more costly structural modifications may still be required in the future if you incorrectly anticipate the use at the onset. use to accomplish it? Consider Amazon’s impact on e-commerce and traditional retail when it launched in 1994 or the introduction of the smartphone in 2007 and its subsequent impact on buying and selling through apps versus in person. It is difficult to predict how new Leveling sloping floors – In a customary parking structure, the floors require a slope to drain water properly. The . technologies will further change the way we live, work and play. Similarly, the ability to predict how a parking materials required to level sloped floors for reuse also increase the load and represent additional future costs and structure could be adapted to accommodate a potential future requires many decisions about that future use costly current structural modifications to account for this future structural load. 25-50 years ahead with no guarantees. Given that you must pay up to 100% more today to build a parking structure that you might convert in the future, the best case scenario for your return on your initial capital is zero – and even Functional design misalignments – Additional modifications likely to impact repurposing costs include enclosing . negative when you consider debt service. the exterior skin, closing the ramp sections, the potential addition of stairs for reduced travel distances, and the extension of utilities. While the idea to plan for changing parking needs is laudable, most, if not all, will find the first costs penalizing enough to abandon the idea quickly. Compounded with the costs to retrofit the building later, most are finding the Elevators and Stairs – Most building types have a central core for elevators and stairs with building corners . risk is not worth the hypothetical reward. considered as a prime spot for occupancy. However, few parking structures have a central core and designers place elevators and stairs in building corners to make use of space that is generally not accessible for parking. The creation of a central core in a parking structure would create severe functional disadvantages. It may also require About the Author: Dan Helmick, PE is the EVP of Business Development at FINFROCK. As a vertically-integrated design-build firm, more square footage for placement of stairs and elevators internally, where you would normally locate parking to located in Central Florida, FINFROCK is the largest designer, manufacturer, and builder of parking structures obtain the greatest efficiencies. Keeping stairs and elevators in corners of the future building type may reduce its in the United States. Dan has designed, priced and overseen construction of hundreds of parking structures in value or desirability. his career. You can reach him at [email protected] or 407.293.4000. Sponsored Content Adaptive Reuse of Parking Structures Ye$ It’$ Po$$ible

of $28.5 billion, according education at Kissimmee Network (SEDEN) meets (l to r) Pilot training at to officials. At the center is Gateway Airport, including quarterly, bringing together Aerostar; Walt Disney BRIDG, a microelectronics Florida Aviation Academy, players in economic devel- World; BRIDG fabrication facility seeking the first charter high school opment and education. to bridge technology and approved by the Federal The goal is to support capability gaps across multiple Aviation Administration. local industry by helping fields. It was established in The “blank slate” is filling in. shape classroom curricula March 2017 as a not-for-profit, ▼Seminole County in environmental sustain- public-private partnership with Buoyed by the arrival of ability, manufacturing, Osceola County and UCF. AAA all those years ago, hospitality, aviation and Osceola, also home Seminole County continues other important sectors. to the Florida Advanced to attract headquarters and The county’s biggest Manufacturing Research substantial outposts, such news, however, comes Center, is positioning itself to as Mitsubishi Hitachi Power from potentially turning be at the core of advancing Systems, Scholastic Book Fairs, old into new. Parkside technologies that will shape Sears Home Improvement Place is being proposed the future of automobiles, Products, Verizon and Deloitte. at the site of Flea World, surgical devices, home At the same time, ongoing a popular stop since 1982 appliances and other devices. expansion at the Orlando that closed in 2015. Plans Additionally, while remaining Sanford International Airport, were reviewed in October rooted in tourism — ever heard along with its active foreign by the Board of County of a place called the Walt trade zone, has heightened Commissioners. The details: Disney World Resort? — the the industry profile of aviation 4,076 multifamily units; county hopes to move forward here as well. The airport is 752 student housing units; on the wings of its airport. expected to handle 3 million a 184-unit independent A fast fact from the aviation passengers for the first time in living facility; a 312-bed The future “ industry: A Boeing study 2018, an increase of 63% from assisted-living facility; 1.39 is ours, and shows that over the next 20 2008. Last fall, Seminole High million square feet of office it’s almost a years, the industry will need School in Sanford introduced space, 340,000 square 2 million new commercial an aviation-maintenance feet of retail space; and a blank slate.” pilots, maintenance technicians program as a “direct reaction 250-room hotel. The antici- — Belinda and cabin crew members. to workforce needs,” cites pated time frame for the Kirkegard, Not coincidentally, in April Tricia Johnson, chief admin- estimated $2 billion project Kissimmee 2018, the city of Kissimmee istrator of the county’s Office is 12 years, with develop- Director of launched the Aerospace of Economic Development ment work to possibly Development Advancement Initiative, encom- & Community Relations. begin later this year. passing incentive packages Likewise, the recently Says Johnson: “The name for aerospace businesses formed Seminole Economic of the game [in Seminole to complement aviation Development Education County] is redevelopment.”

92 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION

Orlando region

(l to r) UCF’s Institute Key Economic the jobs in Florida, while two global environmental for Simulation & 13% of the state’s businesses clean-up companies and Training; ecoSPEARS; Sectors and have 10 to 100 employees has received inquiries from Orlando Innovation and produce another 33% cities and states that need Center’s Iris Lab at Business Assets of Florida’s jobs. “Anything to remediate their rivers with Lockheed Martin we can do as a community to polychlorinated biphenyl Tech Entrepreneurship meet the needs of the 83% (PCB) run-off from old trans- Listen to Jerry Ross, and move them up to the formers and building paints. president of the Orlando- next 13%,” Ross says, “we can In Osceola County, BRIDG based National Entrepreneur exponentially increase jobs. is a name and NeoCity is a Center, and it becomes “We are planting the seeds place to remember. Through clear he believes entrepre- and nurturing the garden that joint efforts of the county neurship has come of age is producing the business that along with the University across the region. “This will provide the economic of Central Florida and the is the place to be for the harvest of the future.” Florida High Tech Corridor next innovation economy,” It’s particularly true for tech Council, among others, Ross asserts, adding, “The innovation, as evidenced by BRIDG is a rising hub with fact that Orlando is the top such budding enterprises global potential for advanced job creator in the United as ecoSPEARS, a cleantech manufacturing focused States for the last two years company in Seminole County on semiconductor-based is not a surprise to us.” that is working with at least processes and materials for Then Ross recites numbers: smart sensor and photonic With 14 nonprofit business technologies. BRIDG moved support organizations under into its 109,000-square-foot one roof, the National facility in March 2017. Entrepreneur Center coached The fact that “We really do think that and trained more than “ this is a national asset, and it’s Orlando is 15,000 people in 2017, with certainly something that the a similar final tally expected the top job entire state of Florida should for 2018. While most of creator in the benefit from and should take those people are from United States advantage of,” touts BRIDG Greater Orlando and Florida, CEO Chester Kennedy. He 13 countries also inquired for the last two also points to the nation’s about the center’s services. years is not a generally decreasing foothold In addition, Ross notes surprise to us.” in semiconductor activity, that according to the Edward adding that “having the Lowe Foundation, 83% of — Jerry Ross, capability to do microelec- businesses statewide have National tronics development back fewer than 10 employees Entrepreneur on U.S. soil is something and produce some 38% of Center that’s real important.” PHOTO, LEFT: UCF / STEVEN DIAZ PHOTO, LEFT:

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At NeoCity, following “Collaboration — it’s 18 months of work with a treasure to have that in Osceola leaders and partners, Central Florida,” says Laura the master plan calls for Kelley, executive director a long-term economic of the Central Florida output in the neighbor- Expressway Authority (CFX). hood of $28.5 billion. The “Everybody is working 2018 groundbreaking together to have a cohesive of NeoCity Academy, a transportation plan. … I really forward-leaning high school think that has propelled us that’s part of Osceola to move things forward, County Public Schools, is because there truly is a another positive sign for cooperative environment.” technology innovation. Examples: As part of the In east Orlando, UCF’s vast I-4 Ultimate project — a Institute for Simulation & remake of 21 miles through Training and the adjacent Orange and Seminole National Center for Simulation counties — CFX contributed at Central Florida Research $230 million to the Interstate 4 Park continue to be bedrocks, /State Road 408 interchange, nurturing related growth. In despite not being responsible southwest Orlando, Lockheed for the work. Also, CFX has Martin’s Missiles and Fire granted key right-of-way Control facility recently access on its State Road opened the Innovation 528 to Brightline’s emerging Center, a 6,500-square-foot Miami-Orlando-Tampa space where “employees passenger rail service. are empowered with the The LYNX regional bus technology and tools to service now uses Lyft to assist develop creative solutions with a “couple hundred” to complex problems,” paratransit trips monthly. according to a press release. The Mears Cab Co. now is a There are five specialized partner, too, prompting LYNX labs, and the company CEO Edward Johnson to say: expects the center to help “You have the private sector in the generation of new doing this type of work, acting patents and multimillion- on behalf of a public agency. dollar contracts. Wow, everybody is winning All across the Orlando and we’re not competing region, there are approxi- against one another.” mately 2,300 companies Likewise, as part of its effort creating technology. to “create a new gateway for Orlando,” what the Greater Transportation Orlando Aviation Authority (t to b) I-4 Ultimate With $10 billion in current has “tried to do is make sure project rendering; infrastructure work, the everybody knows that this LYNX regional bus region’s theme of collabora- is the community’s airport,” service; SunRail tion is perhaps most apparent says GOAA Executive — and most needed — in Director Phil Brown. the transportation sector. And, as an offshoot of

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SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 97

5793-129649 100 Year Print ad-Florida-Trend-8x10p5.indd 1 11/13/18 1:06 PM Orlando region

(l to r) Lake the overarching Orlando components. Traveling east while those partners are Underhill Bridge; Economic Partnership past the Walt Disney World utilized for alternative Orlando Sanford (OEP), the Alliance for Resort, you can’t miss it. passenger pick-ups off International Airport Regional Transportation Yet, in characteristic style, the beaten path. Johnson has been created to serve regional officials come to calls such a move “thinking seven counties and 86 the defense of construction more creatively to be cities. Its purpose is to pains. Tim Giuliani, president able to meet the needs champion an improved and CEO of the OEP, of our community.” multi-modal regional rhetorically asks: “Would you SunRail, the passenger transportation system rather be sitting on the old rail system serving Orange, through the support of I-4, wondering if anything Osceola, Seminole and private and public projects. was ever going to be Volusia counties, continues With such unification in done? Or would you rather measured, incremental place, much infrastructure deal with the progress, expansion. Its first phase, work is underway. knowing that our region opened in 2014, connects At CFX, 60% of its has made a $10 billion DeBary in Volusia to Sand roadways currently are investment in infrastructure Lake Road in Orange. In being widened, while rights so that we can continue July 2018, the 17.2-mile of way are being reserved to handle our growth and Southern Expansion opened, for potential new transit continue to add jobs?” connecting Sand Lake Road corridors. On average, Another comment: “If to Poinciana in Osceola. more than 1 million toll we can’t get people in Then there are “Everybody transactions are recorded and out of the airport GOAA’s plans at Orlando is working daily, 85% of them elec- [using I-4], then it doesn’t International Airport. together tronically. Most recently, CFX matter how many flights As part of a $4.2 billion introduced E-PASS Xtra, a we have in; they don’t get capital improvement plan, to have a toll transponder that works served,” Brown says. construction and renovation cohesive on toll roads and bridges At LYNX, Johnson projects began in 2015, with transporta- in 18 states from Florida to shows his eye is on the work commencing on the Maine and west to Illinois. future with this statement: South Terminal Complex and tion plan.” The ongoing work on “We are no longer going enhancements to the North — Laura Kelley, the I-4 Ultimate project to be just a simple bus Terminal Complex. The Central Florida encompasses two new company. We are going to South Terminal Complex and Expressway tolled express lanes in be mobility managers.” associated apron/taxiways Authority each direction, along with LYNX is partnering encompass approximately 13 widened bridges, 74 with other transportation 300 acres and 2.7 million replaced bridges and 53 providers so it can remain square feet of construction. new bridges, among other focused on fixed routes, The first phase of the PHOTO COURTESY, LEFT: CENTRAL FLORIDA EXPRESSWAY AUTHORITY CENTRAL FLORIDA EXPRESSWAY LEFT: PHOTO COURTESY,

98 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION South Terminal Complex Energy what land sites for solar would (l to r) OUC’s Stanton will feature 16 gates, with “I’ve never seen any- work.” Energy Center a flexible configuration thing like this. This is Duke has a goal of securing solar farm; that will be able to accom- tremendous.” more than 700 megawatts of Duke solar panels modate narrow body, Marc Hoenstine, director solar within the next years. jumbo and super jumbo of economic development With up to six acres required aircraft. Construction for Duke Energy in Florida, for production of each mega- is scheduled to be is talking about Duke’s watt, the chunks of land are completed in mid-2021. $4.6 billion grid-modern- sizable. To date across the While that work is ization program, involving region, Duke has one such ongoing, conceptual plans enhancements both to new solar project in operation, already are in the works utility systems and customer located in Osceola County, for phase two, as GOAA service. and others throughout Florida. seeks to keep pace with Duke is working to further In 2011, OUC completed growth. The final 2018 storm-proof its delivery the first solar farm in Orange tally for passengers is of power by going under- County at its Curtis H. Stanton expected to be roughly ground in many places Energy Center — a 5.9-mega- 47 million, although across the region — 1,200 watt solar photovoltaic array “comfortable operating new miles — as well as that provides energy to power capacity” is approximately replacing conductors and more than 600 homes. In De- 40 million passengers, transformers and adding cember 2017, Orlando’s goals according to Brown. advanced remote meter- for renewable energy and “Our vision ultimately is reading technology. Essen- fuels gained traction with the to be able to have plans tially, the program will cover dedication of OUC’s Kenneth ready, first conceptually the next 10 years for the P. Ksionek Community Solar and then detailed plans, company, which provides Farm at the Stanton Energy as growth continues and service to most of Orange Center. More than 37,500 that we can build in phases County (except for areas solar panels are located on to make it economically serviced by OUC, the Or- land once designated for a feasible,” says Brown. lando Utilities Commission), coal plant. Spread across 24 For good measure, along with parts of Osceola acres, the panels are capable ample growth in and Seminole counties. of generating power for 2,100 both passengers and Solar is and will play a homes. commercial activity is prominent role for Duke, Not coincidently, Orlando apparent at Kissimmee OUC and others (notably, Mayor Buddy Dyer has a goal Gateway and Orlando Florida Power & Light) to of having 100% of municipal Sanford International which Hoenstine comments, electricity coming from airports, too. “There is a rush to find renewable sources by 2030.

SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 99 Orlando region

(l to r) Orlando Health Care and country, including the AdventHealth is Health; Medical Sciences entire Florida Hospital nationally and inter- Florida Hospital/ With its highest level network, adopted the nationally recognized AdventHealth; of capital dollars being AdventHealth name in cardiology, cancer, Nemours Children’s invested, the region’s effective Jan. 2, 2019. women’s medicine, Hospital health care industry In Central Florida, that neurology, diabetes, ortho- is, well, quite healthy. includes dozens of pedics and rehabilitation. Similarly, the sophistica- hospitals, Centra Care Historically, Florida Hospital tion and effectiveness of urgent centers and performed more complex related medical science Florida Hospital Medical cardiac cases than any is reaching new heights. Group practices. other facility nationwide. Strictly by the numbers, As part of the brand And it has one of the there are 4,800 health announcement, the country’s largest and most care-related companies and organization also unveiled comprehensive diabetes roughly 100,000 employees new initiatives that will and endocrine institutes. doing business, but the “transform health care,” Orlando Health is headline news comes from highlighted by the putting an accent on the region’s two biggest creation of the region’s “ease of use” with the players: Florida Hospital first comprehensive addition of multiple and Orlando Health. genomic health center, freestanding emergency Florida Hospital now with foundational work departments. Also, a is AdventHealth, part of on the new center co-branding partnership a national brand based beginning this year. between Orlando Health in Central Florida. All “We’re creating a and CareSpot Urgent Care of Adventist Health health care system that’s encompasses eight existing System’s wholly owned easier to navigate, simpler urgent-care facilities and all hospitals and hundreds to understand, more future centers. Meanwhile, of care sites across the convenient and — most telehealth technology now importantly — focused is available in all emergency on keeping people departments for diag- There are 4,800 healthy,” says Daryl Tol, nostics and treatment, health care-related AdventHealth president with the newest efforts companies and and CEO, adding that focusing on stroke care. roughly 100,000 the rebrand mapping “Our motivation around employees doing had been in the works for this is how do we respond business in the three years. “We will be to the needs of the spending unprecedented consumer,” says Gregory Orlando region. investment dollars.” Ohe, senior vice president

100 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION of ambulatory services for Orlando Health, adding that the moves were prompted by the arrival Because they’re of President & CEO David Strong three years ago. out there… In 2018, Orlando Health’s Orlando Regional Medical Center, Dr. Phillips Hospital, South Lake Hospital and Winnie Palmer Hospital for Women & Babies gained accreditation as a Center of Excellence in Robotic Surgery by Surgical Review Corp. In 2017, Orlando Health was recognized as a “Most Wired” health care system by Hospitals & Health Networks for demonstrating achieve- ment in facilitating patient access and capturing we’re here! health data plus relying on increased clinical capabilities, telehealth and mobile technology. Nemours Children’s Making sure your IP is protected. Hospital, the hub of a 60-acre pediatric health For more than 45 years, campus at Lake Nona’s ADD+G has been medical city, and the safeguarding and defending nearby Orlando VA clients’ intellectual property. Medical Center are Let us protect you. other active players, S Q UA R E LY I N YO U R C O R N E R both in health care and medical science. Medical Orlando, Miami, Winter Springs Satellite Office: Jacksonville AllenDyer.com ▪ 407-841-2330

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SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 101 Orlando region

City, in fact, essentially The doctors can hold the is a 650-acre test lab for models, usually made of health care reinvention. filament or resins, cut into One example: At them to explore and even Nemours, surgeons and sew them back up. They radiologists are using even can hand parents the first FDA-approved the child’s model and segmentation software explain what will happen and data from CT and during surgery and why. MRI scans to create exact Additionally, the use of three-dimensional models of virtual reality equipment and young patients’ bodies. The what’s called “inter-opera- models serve as roadmaps, tive holographic guidance enabling specialists to systems” are on the way. In reduce procedure times essence, doctors will be able and minimize unexpected to operate inside a child’s finds in the operating chest and have a picture of room on complex cases. the heart in front of them.

Health Care and Life Sciences Industry Leaders

.decimal

AcariaHealth Pharmacy

CuraScript

DaVita RX

Florida Blue

Kroger Specialty Pharmacy

Mazor Robotics

Prime Therapeutics

(t to b) Orlando VA Medical Publix Specialty Pharmacy Center at Lake Nona; UCF College of Medical Anatomy Sanofi Pasteur VaxDesign Corporation Lab Simulation; Florida Hospital Nicholson Center Triad Isotopes Clinical Education and Training Labs Xymogen

Source: Orlando Economic Partnership

102 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION $ 3 9 9 .9 M il l io n direct econom ic activity generated annually by arts and cultural non- profits and their audiences

1 3 ,7 6 4 jobs n u m b e r o f (F TE ) jo b s su p p o rte d b y the nonprofit arts and culture in d u stry

D 0 Y o u K n o w t h e E c o n o m ic Im p a c t o f t h e A r t s in C e n t r a l F l o r id a ?

N onprofit and for-profit creative industries com prise: $ 3 9 .9 m illio n in culture-related • 7,424 a rts-related b usine sse s revenue generated for state and • 40,597 people employed lo c a l g o v e rn m e n ts

U n ite d A rts p a rtn e rs w ith A m e ric a n s fo r th e A rts to c o n d u c t a n a tio n w id e stud y e ve ry five y e a rs. Arts& EconomicProsperity5:The EconomicImpactofNonprofitArtsand C ultural O rg a n izations a n d T h e irAu d ienc e s inth e C e n tra l F lo ridaR e g ion – o r A E P 5 – re le a se d in 2 0 1 7 , c o n firm s th a t th e a rts in o u r se ve n -co u n ty re g io n a re a sm a rt in ve stm e n t.

T h e C re a tive In d u strie s re p o rts p ro ve th a t o u r vib ra n t re g io n e x c e e d s n a tio n a l a ve ra g e s in the num ber of com panies and people em ployed in both nonprofit and for-profit creative in d u strie s. F o r m o re in fo rm a tio n o n th e se re p o rts a n d to se e a d d itio n a l re se a rc h , visit w w w .U n ite d A rts.c c / re se a rc h .

SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 103 Orlando region

Education engaged. Here, we can take it In explaining the dynamics personally at the top and work behind perhaps the region’s things out,” Shugart states. most notable trend in For the record, Valencia has education, Valencia College more than 62,000 credit-seeking President Sandy Shugart offers a students at six campuses and history lesson. With the Orlando produces the most Associate region’s growth occurring of Arts graduates in the United relatively late on a national States. UCF is the nation’s map, the region missed the second largest university by “institutional building boom.” student population (68,000- So, while other areas of plus) and has a new president, the country the same size as Dale Whittaker. Whittaker, the Orlando area might have who had served as UCF’s 20 or 30 colleges/universi- provost and executive vice ties to serve a population of president, took over last July, roughly 2.3 million, Valencia following the hugely successful joins only the University of 26-year tenure of John Hitt. Central Florida (UCF) and Seminole State also Seminole State College as welcomed a new president, local public institutions, along Georgia Lorenz, in 2018. Most with private Rollins College. recently, Lorenz had served There are several other as vice president of academic integral places of higher affairs at Santa Monica College learning, of course, each in California. She succeeds Ann playing an important role — in McGee, who had successfully all, more than 35 colleges, presided for 22 years. Seminole universities, technical schools State has approximately 30,000 and private institutions. students at six regional sites. UCF, Valencia, Seminole and Rollins, with an increas- Rollins clearly lead the way. ingly diverse enrollment of Shugart sees the scenario nearly 3,500 students from as both a challenge and more than 40 states and 30 an opportunity. His words: nations, provides important “Just a few of us can make private liberal-arts education. a whole lot happen.” Its Crummer Graduate School Shugart isn’t necessarily typically is recognized as pounding his chest. Instead, being among the best MBA he’s making a point, noting programs in the nation. he recently hosted a dinner More impressive is the gathering of six: the presidents collective strength across the of UCF and Seminole State, region, with the overriding the superintendents of the sentiment being “What can (t to b) University of Central Florida; three county public-school we do together?” Since Olin Library at Rollins College; districts and himself. “If its introduction in 2006, Valencia College’s Osceola campus you tried to get together a one example has been similar meeting in Richmond, DirectConnect, a program that Charlotte, Austin or someplace guarantees admission to UCF like that, you’d have to get 50 for associate degree graduates people in a room. And then of Valencia College, Seminole they wouldn’t actually be very State College and others.

104 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION

Orlando region

More generally, it’s an and personalized learning approach that led newcomer approaches. A strong private Lorenz to praise the region’s school system is also available. “stronger sense of place.” The same synergistic Professional Services approach is evident in partner- By the numbers, the region’s ships with industry on curricula legal and professional sectors development to create acceler- are thriving. ated programs for job training. With Orlando adding more According to Shugart, one than 1,000 jobs per week, those of the region’s most pressing sectors are doing more than challenges centers on ensuring their fair share to absorb that sustainable, full-time work with growth through employment. benefits for families on the low In the past year or so, new jobs end of the economic scale. At in legal, accounting, computer the same time, employers have systems design, management shortages of skilled people. and administrative services even That convergence has prompted have outpaced the leisure/hos- certification programs, pitality industry. particularly for industries such as A case in point is KPMG’s se- construction, where jobs have lection of the region (Lake Nona) been unbundled into specialties for its global training center, not for fast learning (in weeks). only resulting in 80 high-wage “We think we can create real jobs but also demonstrating a economic mobility for people on fertile white-collar landscape for the bottom of the wage scale headquarters operations and with very intensive, demanding, the importance of two nearby short-term training that leads international airports. to needed employment with Among the corporate and benefits and a chance to regional headquarters and na- grow,” Shugart explains. tional companies with a signifi- K-12 school districts in the cant presence are the American region — Orange County Public Automobile Association, Darden Schools, Osceola County School Restaurants, Deloitte Consult- District and Seminole County ing, Electronic Arts, Lockheed Public Schools — are high- Martin, Northrop Grumman, performing and award-winning Tupperware Brands, Verizon and with numerous accolades the Walt Disney Co. received, including the Broad Also, there are major U.S. op- Prize for Urban Education. They erations of international compa- are routinely named to lists like nies, such as Germany’s Siemens “Most Connected,” “Best High Energy, Japan’s Mitsubishi (t to b) Seminole School” and “Top of the Class.” Hitachi Power Systems, Israel’s State College; Each district has innovative Mazor Robotics and Australia’s Full Sail University; magnet programs as well as a Adacel. In all, more than 150 FAMU College of focus on Advanced Placement international companies from Law, downtown and dual enrollment, STEM approximately 20 countries are - represented. Orlando and robotics (as early as kinder garten), unique arts schools Not coincidentally, the region’s

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banking and finance seg- and urban development. ment has followed suit, Bill Dymond Jr., CEO/ with increased strength and president of Lowndes, offers sophistication as a significant this general assessment: “money market.” “The legal market follows the Another impact of the general economy, and Florida welcoming business attitude is hot.” is the changing scene at law Notably — and appropri- firms, where “there’s more ately because of the legal work in areas that young industry’s ties to economic [attorneys] think are cool,” development — Dymond was says Jeff Jonasen, attorney named chair-elect of the Or- and shareholder at Gunster in lando Economic Partnership Orlando. for the 2018-2019 term. Ava Doppelt of Allen Dyer On the insurance front, Doppelt & Gilchrist agrees, Tony Jenkins, Central Florida noting, “I think it’s a good Market President for Florida place for [young attorneys] to Blue, cites a “combining of practice.” As evidence, Dop- the minds” as perhaps the pelt pointed to the Orange industry’s most notable trend. County Bar Association’s Insurance companies are Young Lawyers Section and expanding beyond traditional its more than 750 attorneys. boundaries and partnering When James Etscorn, with health care providers in managing partner of Baker- a quest to serve customers Hostetler, arrived out of law more efficiently and help re- school three decades ago, duce related costs, or at least Orlando wasn’t necessarily keep them under control. a destination for law gradu- Example: By the end ates starting out. “That’s not of 2018, Sanitas Medical the case now,” Etscorn says. Center had planned to open “Tings have changed dramat- eight fully bilingual medical ically, where young profes- facilities in the Orlando area, sionals want to be here, and I building on a partnership that think that’s going to continue began in 2015 and already for several years.” serves more than 200,000 Etscorn and others cite Florida Blue members in industry growth in everything South Florida and Tampa Bay. from aerospace, the The new centers are designed military, high technology, to provide family primary entrepreneurship, artificial care services, comprehensive (t to b) AAA; intelligence and science urgent care, laboratory and Tupperware; Verizon practices to the region’s diagnostic imaging services, evolution in sports, the arts and educational programs.

108 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION TOP ranked IN THE south For more than 20 years, U.S. News & World Report has ranked Rollins among the top two regional universities in the South and first in Florida.

NO. 1 OR NO. 2 REGIONAL UNIVERSITY IN NO. 1 MBA IN FLORIDA AND NO. 44 IN THE SOUTH THE NATION U.S. News & World Report (1996—2019) Forbes (1999—2017) NO. 1 IN LEADERSHIP AND ORGANIZATIONAL NO. 1 COLLEGE IN FLORIDA DEVELOPMENT PROGRAMS College Consensus (2017—2018) HR.com (2016—2018)

NO. 1 MOST BEAUTIFUL COLLEGE CAMPUS NO. 1 MOST PHILANTHROPIC COLLEGE CAMPUS The Princeton Review (2015—2016) BestCollegesOnline.com (2012)

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SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 109 Orlando region

Workforce ensure continued vitality. “It’s a good problem to The region is among have,” says Pam Nabors, presi- the nation’s leaders in job The region’s talent dent and CEO of CareerSource growth, according to the Central Florida, in talking about pipeline includes U.S. Dept. of Labor, Bureau the good-news/not-so-good- of Labor Statistics, adding 500,000-plus students news scenario of the labor mar- more than 1,000 jobs per within a 100-mile ket across the Orlando region. week. That number matches radius. In total, While there are plenty of jobs the state’s growth of roughly Orlando’s labor pool available, and people to fill 1,000 new residents per day. consists of more than them, there still are workforce Recent counts put net job voids that must be addressed 1.2 million people. gains in the professional and in a variety of industries to business services sector at the top, with construction employment increasing the fastest by year-over-year percentage. Using data from the Bureau of Labor Statistics, while rep- resenting 11% of the state’s population, Orlando has added more than 20% of the WANT TO SEE A DOWNTOWN COLLEGE new jobs during the past four years. And a bit deeper dive COME TO LIFE? WANT YOUR COMPANY reveals a talent pipeline of 500,000-plus students within TO BE INVOLVED FROM THE START? a 100-mile radius. All totaled, Orlando’s labor pool con- MENTOR THE NEXT GENERATION sists of more than 1.2 million people. OF EMPLOYEES? MAKE IT HAPPEN. That fertile ground for labor has been attractive to employers such as KPMG, which in 2015 began search- New Downtown Campus ing for a location to ac- Opens Fall 2019. commodate its new global learning, development and innovation facility. As part of Follow the progress at KPMG’s largest capital invest- valenciacollege.edu/downtown ment ever, the location needed to fit a long list of criteria, including workforce. KPMG

110 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION (l to r) Valencia College’s Advanced Manufacturing Training Center; Second Harvest culinary training; KPMG global training center; Valencia College’s construction training

started with 49 potential cities before shortlisting to nine sites and ultimately selecting Orlando (Lake Nona) over KISSIMMEE Dallas in January 2017. That’s the good news. MEDICAL ARTS More challenging is the task of connecting the dots — matching people to the DISTRICT jobs that are most needed to Checks All the Right Boxes fill labor voids, like hospitality workers to serve the region’s Located in 2nd fastest 72 million visitors annually, growing county in Florida or construction workers to (a county of medical need) keep pace with growth, or health-related workers in a 3rd largest medical cluster bevy of fields (from surgical in Central Florida technicians to administra- Kissimmee OSCEOLA tive support). To illustrate: In 150-plus medical related companies; COUNTY health care and life sciences, the region has nearly 5,000 4,000 employees companies and 100,000 private sector workers, according to data $200 million used by the Orlando Eco- medical investments nomic Partnership. Still, that’s not enough. 5 economic development incentives To help meet demand, speciﬁ cally for medical businesses CareerSource Central Florida is partnering with primary education providers and Kissimmee Medical Arts District is home to: technical colleges to create • Osceola Regional Medical Center accelerated programs that train quickly, such as Valencia • AdventHealth Kissimmee College’s construction boot • Park Place Behavioral Center camp. In six weeks, work- { } ers can receive a variety We are willing to work with you to make Kissimmee of certifications. Similarly, the new home of your medical business. organizations, such as the Central Florida Hotel & Lodg- Belinda Kirkegard ing Association, partner with Economic Development Director (407) 518-2307 • [email protected] CareerSource for hospitality employment. KissimmeeMedicalArts.org

SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 111 City of Kissimmee_Half_Vertical.indd 1 11/30/18 11:29 AM Orlando region Top Employers COMPANY INDUSTRY EMPLOYEES “To get a good well- Walt Disney World Leisure & Hospitality 74,200 paying job you do not need Adventist Health System / Florida Hospital Health Care 28,959 to necessarily have a four- Universal Orlando (Comcast) year degree. You need to Leisure & Hospitality 25,000 have a skill and a creden- Publix Grocery 19,783 tial, but certainly not a four- Orlando Health Health Care 19,032 year degree,” Nabors says. Clearly, there are jobs, University of Central Florida Education 9,476 and there are people. And Lockheed Martin Aerospace/Defense 9,000 there are opportunities, both for job seekers and for Resource Employment Solutions Staffing & Recruitment 8,280 prospective employers. Darden Restaurants Restaurants 6,137 It’s a matter of finding SeaWorld Entertainment Leisure & Hospitality 6,032 matches. “We’re spending a lot of Valencia College Education 4,733 time talking to job seekers Siemens Advanced Manufacturing 4,448 about what is growing in this region and where they Rosen Hotels & Resorts Leisure & Hospitality 4,307 can step into the talent Westgate Resorts Leisure & Hospitality 4,286 pipeline,” Nabors says. *Excludes government and retail operations Source: Direct Company Contact, Orlando Sentinel, Orlando Business Journal

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112 I THE ORLANDO REGION / SPECIAL ADVERTISINGuniversalengineering.com SECTION Walt Disney World Leisure & Hospitality 74,200 Adventist Health System / Florida Hospital Health Care 28,959 Universal Orlando (Comcast) Leisure & Hospitality 25,000 Publix Grocery 19,783 Orlando Health Health Care 19,032 University of Central Florida Education 9,476 Lockheed Martin Aerospace/Defense 9,000 Resource Employment Solutions Staffing & Recruitment 8,280 Darden Restaurants Restaurants 6,137 SeaWorld Entertainment Leisure & Hospitality 6,032 Valencia College Education 4,733 Siemens Advanced Manufacturing 4,448 Rosen Hotels & Resorts Leisure & Hospitality 4,307 Westgate Resorts Leisure & Hospitality 4,286

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Construction and trajectory. Third-quarter 2018 Real Estate regional housing starts, for With $10 billion-plus example, were up 15% over in infrastructure projects third-quarter 2017, according underway, there’s a lot of to Metrostudy data. commercial construction All of that activity led happening in Orlando. The Bob McClelland, director highlights, of course, are I-4 of business development Ultimate’s highway remake at Wharton-Smith Inc., one and the expansion of Orlando of the largest locally based International Airport. general contractors, to make Yet, there’s much more. this statement: “It’s a good Near the end of 2018, ap- time to be here.” proximate tallies for commer- And, with new construction cial building showed contin- a proven economic driver, ued steady increases for both that’s potentially good news permitting and actual work across the region. Think more — with the office market ex- jobs. hibiting a decline in vacancy It’s certainly been good rates to below 8%, along with news for design/build firm higher rents, and much of Finfrock, whose recent suc- the same promise occurring cess is emblematic of the vi- on the industrial-market side. tality. The company’s revenues Just in downtown Orlando, grew to more than $224 more than 1 million additional million in 2017, up 116% from square feet of construction 2015, which led to its own was announced — bolstered 7,000-square-foot-office ex- by the rise of Creative Village. pansion in 2018. And there’s Meanwhile, residential a backlog of work through projects, both for single- 2020, valued at $500 million, family and multifamily hous- as reported by the company. ing, continued on a similar In October at the national

(t to b) Finfrock’s Recent Corporate Relocations and Expansions

proprietary DualDeck COMPANY ACTIVITY TYPE OF OPERATION NEW JOBS Building System at Florida Hospital / AdventHealth Local Expansion Hospital 1,000 Broadstone Winter Park; Millennium Luminar Technologies Local Expansion Autonomous vehicle technology development 800 Middle School in Deloitte Consulting Local Expansion Technology solutions delivery center 500 Sanford, construction Lockheed Martin Local Expansion Mission systems and training 500 by Wharton-Smith Superion LLC Local Expansion Software development 355 Wyndham Destinations New to Market Expansion Headquarters 200 Aldi New to Market Expansion Call center 150 Capco Local Expansion Financial technology consulting 100 JJ’s Waste & Recycling New to Market Expansion Headquarters 70 BBA Aviation Local Expansion Headquarters 48 Source: Orlando Economic Partnership

114 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION Corporate/Division Headquarters Dodge Data & Analytics cautioned with the Perhaps that will turn in the Construction Outlook comment that “the out to be prophetic Orlando Region conference, Dodge Chief supportive factors across the country. Economist Robert Mur- affecting construction In Orlando, however, Adventist Health System ray saluted the industry’s become less certain signs are continuing American Automobile Association growth in 2018 but moving into 2019.” to point up. Central Florida Health Chase Card Services

CNL Financial Group (l to r) SeaDek Marine Products VP of Marketing Jason Gardner and COO Serenity Gardner; Jill McLaughlin, Darden Restaurants International Trade Specialist for the Florida SBDC at UCF Digital Risk Dixon Ticonderoga Electronic Arts Tiburon Full Sail University Golf Channel Hilton Grand Vacations Kessler Collection Client Highlight According to Serenity Gardner, COO of Rockledge-based SeaDek Marine Products, a leading Marriott Vacations Worldwide manufacturer of EVA non-skid products for the marine industry: “We’ve gone from being in one country to more than 15 today. If you’re contemplating selling internationally, you absolutely want to use the Florida SBDC and get an Export Marketing Plan. It’s a really valuable resource.” As a Massey Services testament to SeaDek’s success, they were named the 2018 National Exporter of the Year by the U.S. Small Business Administration. Mears Destination Services Oerther Foods Looking to Grow Your Business? Optum Let the Florida SBDC at UCF Help You! Orlando Health Our team of highly credentialed and experienced consultants is committed to Red Lobster your success. Our expertise is focused on areas vital to accelerating market growth, Rosen Hotels & Resorts including strategic market research, access to capital, financial analysis, international trade, SeaWorld Entertainment government contracting, and more. Make better business decisions with our Siemens professional, no-cost business consulting. Sonny’s Franchise Company Helping Businesses Tijuana Flats Burrito Company Grow & Succeed Florida SBDC at UCF Tupperware SBDCOrlando.com U. S. Tennis Association (USTA) Westgate Resorts State Designated as Florida’s Principal Provider of Business Assistance [§ 288.001, Fla. Stat.] Wyndham Destinations The Florida SBDC at the [University/College Name] is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida, and other private and public partners, with the University of West Florida serving as thenetwork’s lead host institution. Florida SBDC services are extended to the public on Source: Orlando Economic Partnership a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals.

SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 115 Orlando region

The Arts didn’t build this arts cen- Can the arts be an eco- ter because it’s a building. nomic driver? Recent achieve- We built it because it has a ments of the Dr. Phillips meaningful purpose,” Rams- Center for the Performing berger concludes, pointing to Arts offer ample evidence for widespread public and private an emphatic, yes. community partnerships. Located in downtown In addition to the Dr. Phillips Orlando, the center experi- Center, the region is home to enced a 10% year-over-year a diverse array of arts, science increase (July 2017 to June and history organizations, 2018) in operating revenue with many of them under one earned from the shows and umbrella, United Arts of Cen- events it presents, cap- tral Florida, which essentially ping four years of growth in serves as a one-stop shop operating revenue, which for support and funding of now is up 48% since the arts the arts community. Since its center opened in November founding in 1989, United Arts 2014. Further, as reported by has invested more than center President and CEO $146 million in local organiza- Katherine Ramsberger, during tions and education. It funds the past fiscal year the center more than 70 cultural groups, raised nearly $8 million in cor- ranging from the Orlando porate and private donations Ballet and Orlando Philhar- and contributed more than monic Orchestra to the Enzian $200 million in economic im- Theater and the Bach Festival pact from show and consumer Society of Winter Park. spending. All of that was Similarly, Osceola Arts is achieved while presenting 440 the convening organization performances, including 141 for Osceola County, produc- local arts and community ing more than 150 perform- events that featured 14 genres ing and visual arts events and 16 different languages. annually, headlined by the Yet, the biggest result likely 1,974-seat Osceola Perform- is this: The center has become ing Arts Center, which also has a showcase of philanthropy a 17,200-square-foot exhibit with private and public funds hall. working together to “really In Seminole County, rich build a sense of community,” cultural diversity is evident says Ramsberger, who added in such places as the Wayne that “great cities are built by Densch Performing Art Cen- philanthropy.” ter, built in 1923; the Central Notably, the center isn’t yet Florida Zoo & Botanical Gar- complete. The final planned dens, among the largest zoos piece, Steinmetz Hall, is under statewide; and the Zora Neale (t to b) Dr. Phillips Center for the construction as a 1,700-seat, Hurston National Museum of Performing Arts; Bach Festival Choir “acoustically perfect” per- Fine Arts, located in Eaton- formance hall scheduled to ville, the first incorporated and Orchestra in rehearsal; open in spring 2020. “We all-black city nationwide. Orlando Ballet; Orlando Philharmonic Orchestra

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Sports street — Church Street — The victories keep com- at the Amway Center, the ing. Or, as Steve Hogan, NBA’s Orlando Magic gen- CEO of Florida Citrus erates plenty of economic- Sports, says, “We’re a big- development dollars, with league city; we have a lot of an adjacent $200-million teams to root for.” entertainment complex now Indeed, Hogan, for one, underway and scheduled for has been busy. Florida Cit- completion in 2021. rus Sports for decades was Among other regional rooted in producing college- highlights, in 2016, Orlando football bowl games, most became the “new home notably the Citrus Bowl. of American tennis,” with Now, its biggest bang for the U.S. Tennis Association the buck comes by virtue building more than 100 of hosting the National tennis courts as part of its Football League Pro Bowl. USTA National Campus. The 2018 Pro Bowl, for At about the same time, example, wasn’t just a game Seminole County added a played last January that $27 million sports complex, drew more than 51,000 fans with 15 synthetic-turf fields (despite rain) to 65,000-seat accommodating baseball, Camping World Stadium. softball, lacrosse, football It was the culmination of and soccer, all designed to a weeklong schedule of attract regional and na- activities that had a decided tional youth tournaments on family-friendly feel. more than 100 acres. And Hogan calls the event its economic scoreboard is a “landmark moment for promising, marked by in- Orlando and our reputation creases in county hotel-bed as a preferred destination tax revenues. for world-class sporting Of course, the area’s 100- events.” The Pro Bowl plus well-rated golf courses returns this year, with the have their own allure, and game played on Jan. 27. the PGA’s Arnold Palmer Nearby sits 25,500-seat Invitational is played in Orlando City Stadium, built Orlando each spring, entirely with private funds. attracting approximately And while the team hasn’t 145,000 fans. won much lately, Orlando Generally speaking, there will host the 2019 MLS All- are numerous showcases Star Game this summer “in for the region’s brand as recognition of Orlando City a place to live, work, play (t to b) 2018 Kickoff Game Soccer Club’s emergence and do business, accord- at Camping World Stadium; as a preeminent organiza- ing to Hogan. “We throw Orlando Magic Entertainment tion,” Major League Soccer a jersey on what happens Complex; Arnold Palmer announced in fall 2018. here,” Hogan says. “Our Invitational PGA TOUR Literally just down the team is Orlando.”

118 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 119 Orlando region

Tourism ing, in the neighborhood of means people actually like (l to r) Universal’s Vacation Capital of the $45 billion, provides more to do business here,” Aguel Cabana Bay Beach World? than $2 billion in state taxes comments. Resort; Mako roller George Aguel, president and $3 billion in local taxes. As a result, “Locals get to and CEO of Visit Orlando, coaster at SeaWorld; Also, since 2009, visitation has live large.” along with other executives increased 55%, while visitor Notably, that comment Mall at Millenia; in tourism have diligently spending is up 75%. doesn’t come from a tour- Kissimmee rodeo; worked with economic-devel- In Osceola County, where ism official but from land St. Cloud Marina; opment officials throughout much of the activity occurs developer Rasesh Thakkar, Amway Center the region with the under- under the Orlando brand, senior managing director of standing that a rising tide 8.6 million overnight visitors the Tavistock Group, which is will lift all. And so, they have each year equal $6 billion best known for creating Lake invested both time and money in annual economic impact, Nona, a community located a to ensure vitality, industry by according to Experience Kis- long stretch of highway from industry, across the board. simmee, the county’s official the theme parks. Thakkar’s Yet, there is no mistake to tourism authority. point: By virtue of the region’s be made. Aguel and his coun- In turn, many visitors arrive investments in support of terparts are clear in pronounc- for fun and ultimately wind up tourism, residents are afford- ing that tourism drives the doing business, Aguel notes, ed uncommon abundance in ship in the Orlando region. primarily referring to the dining and entertainment, arts “The Orlando brand is Orange County Convention and culture, and recreational known globally, and I don’t Center, the second largest amenities, among others. think that would be the case if convention facility in the Tourist Development Tax we weren’t world famous for United States. Already attract- (TDT) dollars are subsequently our tourism and our destina- ing approximately 1.4 million used to build and strengthen tion as a place to come and attendees to more than 200 Orlando, in general. TDT visit,” Aguel says, adding, “We conventions and events, the dollars helped to build the have two or three Super Bowls center is in the midst of a initial phase of the Dr. Phillips [of activity] every night.” $605-million campus improve- Center for the Performing A few numbers: Tourism ment plan that will bring more Arts, completed in 2014, and annually generates approxi- meeting and exhibit space. Amway Center arena, opened mately $71 billion in economic Aside from being tops in in 2010, plus helped to impact and supports roughly family visits globally, “we are finance the 2014 renovations 449,000 jobs (41% of Orlan- also the No. 1 meeting and to Camping World Stadium in do’s workforce). Visitor spend- convention destination, which downtown Orlando.

120 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION Find Your Place

In addition, tourism reach- es far northward to places in the Cloud! such as downtown Sanford St. Cloud is one of the fastest growing cities in Florida. It is ideally located in Seminole County, where just minutes away from the Florida Advanced Manufacturing Research restaurants and pubs are Center, Orlando International Airport, Lake Nona Medical City, NeoCity and experiencing renewed vigor. Florida’s Space Coast. Right in the crossroads of Central Florida’s major Another impact is in luxury highways and interstates — St. Cloud’s ideal location, affordable properties and skilled workforce make it easy for you and your business to vacation housing. Example: Find Your Place in the Cloud. In the shadows of Disney — or perhaps more aptly, in its glow — Golden Oak is rising as a community of single- family custom homes with 417 METRO prices starting at $2 million. ORLANDO The community is anticipated 528 COCOA BEACH to include approximately 300 LAKE OA homes and encompass 980 NONA WALT DISNEY WORLD 417 acres, making a statement as 15 its own attraction. “Getting KISSIMMEE

KISSIMMEE GATEWAY someone to come down to AIRPORT ★ST. visit can also acquaint them CLOUD and familiarize them with this place in a way they might not 417 PROPOSED have considered,” says Aguel. EXTENSION And don’t expect the investments, particularly at the theme parks, to stop. Aguel adds: “You can never say, ‘I’m done, and I’ll go do nothing else for the next 10 years.’ The nature of this [tourism] industry requires that you keep adding and expanding experiences all 1300 9th Street, St. Cloud, FL 34769 • 407-957-7300 • stcloud.org the time.” Follow us on social media: #FindYourPlaceintheCloud @CityofStCloudFL

StCloud_halfV.indd 1 11/30/18 2:18 PM SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 121 Orlando region

Orlando’s Future Trajectory “How do we keep the trajectory in youth and low-income communities. His moving?” question: “How do we expose that segment That question comes from Tim Giuliani, to its full potential? … Everyone must have a president and CEO of the Orlando seat at the table.” Economic Partnership, who quickly answers There are other areas where challenges lie it for himself: “For us to keep on this current ahead. path, we’ll have to really double down on Orange County’s Creative Village project our efforts or else we’ll just fall behind, offers huge potential as a public-private because the changes will come too fast.” partnership of major players. Will its reality His explanation, simply, involves measure up? competition. “Every other city in America In Osceola County, BRIDG debuted in is trying desperately to compete for the 2017 with established industry partnerships same jobs and improve their communities, and great fanfare at the newly christened as well,” Giuliani reasons. “So, it’s very easy NeoCity. As Osceola looks to leverage to get hung up on we’re No. 1 on this list. high-tech entrepreneurship to broaden its We’ve upped our game, and I think there economic base, success depends greatly on are a lot of positive things happening in our those nascent endeavors. region. But every other city in America is In a couple years, if you haven’t heard of trying to do the same exact thing.” Parkside Place rising in Seminole County Indeed, while the Orlando region — and you probably will have — that could certainly has opportunities, there also are spell troubling news. Amid continued growth, challenges. there still remains a search of long-term The area is among the nation’s economic footing. fastest-growing in population and Similarly, if the expansive I-4 Ultimate jobs. That isn’t likely to change project isn’t significantly closer to completion anytime soon. Yet, can by, say, 2021 — at least somewhat close — the region meet the opportunity will have turned into a challenge. future demands both George Aguel, president and CEO of Visit To keep on this from residents and Orlando, doesn’t think such disappoint- current“ path, we’ll have employers? ment will occur. Given the magnitude of to really double down For one, new Orange his industry, Aguel has perhaps as much to County Mayor Jerry lose regionally as anyone. He doesn’t think on our efforts ... . We’ve Demings, formerly the it will happen, citing what just might be the upped our game, and I Orange County sheriff, region’s greatest strength: collaboration. think there are a lot of says, “it’s been a bit of a Aguel’s parting message: “I just don’t challenge” in the recent find anybody who just says ‘no.’ They’re positive things happening past to manage such always going to say, ‘Let me think about how in our region.” factors as transporta- to figure something out with you.’ That’s — Tim Giuliani, President, tion, sprawl and safety. the interesting constant that I find very Orlando Economic Partnership Also near the top of his prominent. It’s basically more of a can-do agenda is an investment than a can’t-do.”

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Orlando region

People to Know John F. Davis Executive Vice President In a region that demonstrates the value of collaboration, success Orlando Regional Chamber assuredly requires movers, shakers and newsmakers. But mostly, the chief driving force behind Orlando is composed of leaders Jim Dean willing to pitch in together to make a difference. Here are some Executive Vice President, SeaWorld of them.

Paul Browning President & CEO Mitsubishi Hitachi Power Systems Americas George Aguel Jerry Demings President and CEO Mayor Visit Orlando Derek Bruce Orange County Regional Managing Shareholder Gunster

Clint Bullock Lt. Gen. Tom Baptiste CEO, OUC The Reliable One Ava Doppelt President & CEO Partner National Center Allen Dyer for Simulation Tim Cass Doppelt & Gilchrist General Manager USTA National Campus Denise Bennett-Walls Managing Partner, Vaco Orlando Marc Chapman President, Dean Mead Mayanne Downs President & Managing Director Eunice Choi GrayRobinson Regional Director, FSBDC at the Dana Bledsoe University of Central Florida President, Nemours Tracy Duda-Chapman Children’s Hospital Senior Vice President, DUDA Kelly Cohen Managing Partner David Brown II Southern Strategy Group Buddy Dyer Partner, Nelson Mullins Mayor, City of Orlando Broad and Cassel William Dymond Jr. Michael Brown Grant Cornwell CEO & President, Lowndes President and CEO President Wyndham Destinations Rollins College Development / Creative Village William Finfrock President, Finfrock

Don Fisher Phil Brown County Manager, Osceola County Executive Director Greater Orlando Diane Crews Aviation Authority President & CEO Flora Maria Garcia Orlando Sanford President & CEO International Airport United Arts of Central Florida

124 I THE ORLANDO REGION / SPECIAL ADVERTISING SECTION Andy Gardiner Mark Israel Belinda Kirkegard Senior Vice President of External Affairs President & COO Director of Economic Development and Community Relations Universal Engineering Sciences City of Kissimmee Orlando Health Erik Jacobsen Gene Lee President President & CEO Deseret Ranches-Ag Resources Darden Restaurants Deborah German Cattle Division Vice President for Health Affairs, University of Alex Leitão Central Florida College Chief Executive Officer of Medicine Orlando City Soccer Club Barbara Jenkins Tim Giuliani Superintendent Georgia Lorenz President & CEO Orange County President Orlando Economic Partnership Public Schools Seminole State College of Florida

Rick Goings Tony Jenkins Suneera Madhani CEO, Tupperware Brands Market President, Florida Blue CEO/Founder Fattmerchant

Edward Johnson Chief Executive Officer, LYNX Mel Martinez Chairman, Southeast U.S and Latin America Linda Landman JPMorgan Chase Gonzales Derek Jones Vice President Central Florida Region President Orlando Magic Wells Fargo

Nicole Guillet Garry Jones President, Full Sail University County Manager, Seminole County Alex Martins CEO Orlando Magic Marc Hoenstine George Kalogridis Director, Economic Development President, Walt Disney World Resort Duke Energy Harvey Massey Chairman & CEO Steve Hogan Massey Services CEO, Florida Citrus Sports Laura Kelley Executive Director Bruce McDonald Central Florida General Manager Expressway Authority Hyatt Regency Orlando International Airport Daryl Holt Vice President Chester Kennedy DT Minich and Group COO CEO, BRIDG / President/CEO Electronic Arts International Experience Kissimmee Consortium for Advanced Manufacturing John Horan Research Chair, Seminole Board of County Commissioners, District 2 Commissioner

SPECIAL ADVERTISING SECTION / THE ORLANDO REGION 125 Orlando region People to Know Michael Moore Wanda Riley Vice President and Counsel Director of Operations First American Title Cushman & Wakefield David Strong President & CEO Orlando Health

John Morgan Harris Rosen Founder President Morgan & Morgan Rosen Hotels Rasesh Thakkar Senior Managing Director Jerry Ross Tavistock Group President National Entrepreneur Center Pam Nabors Daryl Tol President & CEO Senior Executive Vice CareerSource Ed Schons President, Adventist Central Florida President Florida High Tech Corridor Health System; President/CEO, Florida Hospital and the Central Florida Division David Odahowski Jill S. Schwartz President & CEO Managing Partner Edyth Bush Charitable Jill S. Schwartz & Associates Foundation Jeff Triplett Mayor, City of Sanford

Terry Shaw President and CEO Craig Ustler Adventist Health System Tom O’Neal President Associate VP for Ustler Development / Innovation & Creative Village Entrepreneurship University of Central Florida Mark Wang President & CEO, Hilton Grand Vacations Sandy Shugart LeRoy Pernell President Interim Dean and Professor of Law Valencia College Florida A&M University College of Law

David Siegel Dale Whittaker Katherine Ramsberger President & CEO President Westgate Resorts President and CEO University of Dr. Phillips Center for the Central Florida Performing Arts Thomas Sittema CEO Tom Williams Kay Rawlins CNL Financial Group Chairman & CEO Founder, Vice President of Community Universal Parks & Resorts Relations & Foundation President Orlando City Soccer Club Jim Zboril President, Tavistock Development

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