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Europe 4 Africa 8 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 12 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 14 Juices & Juice Drinks 22 features Energy & Sports 24 Waters & Water Plus Drinks 26 China Drinktec 29 Showcasing the latest beverage pro - Carbonates 28 cessing and packaging equipment, the co-located events of China Packaging 36 Drinktec and Sino Pack are set to build upon the success of recent Environment 38 years. People 41 Events 43 Bubbling Up 45

Tropical Juices 32 In this, the second part of SDI ’s report from Brazil, Kelvin King explores the extensive variety of regulars fruits and juices with which the industry plans to further develop local, regional and world markets. Comment 2 BSDA 20 Share Of Throat Is The Volume Growth Name Of The Game 30 Continued In 2009 34 Science Monitor 21 As a new decade dawns, the Richard Corbett looks back at a year From The Past 44 industry is about to enter an era of that witnessed the peak of global multi-dimensional beverage financial turbulence, and assesses Buyers Guide 46 competition, writes Rob Walker. how the industry fared. Classified 49

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Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE No standing still Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay Traditionally January is the month of diet and healthy activity following the excesses of the festive season; an opportunity, in particular, for bottled water ASiA & PACiFiC Kelvin King brands and soft drinks with a detox functionality to market their healthy T. C. Malhotra proposition. And, as a new decade gets underway, it's also the month when industry observers forecast the trends and growth drivers in the coming year. AMEriCAS richard Davis The 'noughties' - with their high and lows – finished on the sombre note of global economic recession. Further, the latter half of the decade presented a Market Analyst number of challenges for the soft drinks industry, most notable of which were the richard Corbett global obesity epidemic and concerns over the use of artificial additives and some Scientific Adviser sweeteners. Diana Amor Yet, during the challenging times manufacturers have reacted swiftly to comply with new legislation introduced by governments to tackle nutritional and health issues, whilst developing a new generation of health and wellness drinks. Annual Subscription Rates (inc. postage) Functionality has been key. EU Member State: £110, €150 Consumers have been treated to myriad new drinks. Last year alone, we saw the rest of World: £125, €170, $200 amazing growth of functional shots and a new functional proposition: the individual copies: £15, €20, $27 relaxation drink. Both are niche products developed in the US, but are forecast to grow worldwide. Mintel reports that the relaxation concept is already being taken Subscription Enquiries up in the UK, Japan and France and predicts that more and more relaxation drinks Soft Drinks international will be appearing on shelves. Po Box 4173, Wimborne BH21 1YX, UK When it comes to flavours, a new report, 'Food and Beverage Trends in Western Tel: +44 (0)1202 842222 Europe', published by the UK's Leatherhead Food Research Association, states that Fax: +44 (0)1202 848494 European consumers are developing more adventurous taste buds, creating E-mail: [email protected] opportunities for more exotic flavours. Leatherhead expects changing drinking habits in the soft drinks market to have a major impact on the direction of the Editorial - News flavour market where beverage applications account for an influential 40% of A & S Editors global flavour usage. 5 Gloucester Street, The report observes that once again health and wellness are important criteria Faringdon, oxon. Sn7 7JA, UK for flavour development as soft drinks producers respond to a consumer demand Tel: +44 (0)1367 241660 for natural fruity waters and juices. E-mail: [email protected] Meanwhile last November's FiE show demonstrated how active are ingredients manufacturers in developing new functional propositions for the soft drinks Editorial - Features industry. Wild, for one, has identified adult soft drinks as an emerging market. Soft Drinks international Here the company has developed new concepts based on malt, premium fruit Po Box 4173, Wimborne BH21 1YX, UK vinegars, and kombucha tea recognising that the modern adult consumer is now Tel: +44 (0)1202 842222 looking for alternatives to alcohol that suit a mature palate and a desire to pursue Fax: +44 (0)1202 848494 a healthier lifestyle. E-mail: [email protected] Unequivocally, there is no standing still in the soft drinks industry. As the new year and decade unfolds it will be fascinating and exciting for Soft Drinks US Representative International to keep its readership up to speed on this ever-innovative industry. 105 South Fifth Street Paris, Arkansas 72855, USA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks international Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written © 2010 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those iSSn - 1367 8302 of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – January 2010 3

Late Bulletin SUBSCRIPTIONS The Coca-Cola Co has debuted two new television adverts, the latest from its Open Happiness global campaign, in the US. The first ad, entitled 'Snowball', highlights Coca-Cola's name - Don’t forget to renew your annual subscription sake brand's sponsorship of next month's Winter Olympics. The spot launched during American Idol on the Fox TV net - promptly to avoid suspension of delivery work. The second ad is entitled 'Finals'. Both will be used in markets around the world.

PepsiCo 's Gatorade division has appointed Andrea Fairchild to replace John Galloway as Vice-President of Brand New rates apply from January 2010 Marketing. Fairchild, 38, joins Gatorade from Nike, where she served as the Global Business Development Director for Women's Training. In her new role, Fairchild will help imple - European Union: £110, €150 ment Gatorade's overall strategic vision, beginning with the spring launch of the G Series. Galloway left Gatorade last year. Rest of World: £125, €170, $200

Britvic is to invest GBP11million (US$17.8million) to build its presence in the country's on-trade in 2010. A new customer training scheme, named ExSellence, will support pub and bar staff as part of the investment. The programme is currently Tel: +44 (0)1202 842222 available to Britvic's managed retail customers and is being incorporated into existing customer programmes, with a view to rolling out to the rest of the licensed channel over the next Fax: +44 (0)1202 848494 year. email: [email protected] Dr Pepper Snapple Group has launched an interactive mar - keting campaign in the US in conjunction with Electronic Arts. All major credit/debit cards accepted Consumers who buy 20oz bottles of Dr Pepper can download content in EA games such as virtual clothes for their 'Sims' or body parts for their 'Spore' creatures. Consumers will also receive access to the add-ons for select EA titles throughout 2010 with codes found on 500million Dr Pepper bottles and fountain cups. More games and enhancements will be announced throughout the year.

Romania's Government plans to introduce a special levy on soft drinks as part of a new junk food tax. The new tax will represent 1% from all fast-food sales, with the proceeds being used to contribute to the country's health programmes. Romanian press reports said soft drinks would be covered, although bottled water and fresh juices would be exempt. ADVERTISE Coca-Cola has joined forces with China Education Resources (CER) to promote its Qoo non-carbonated drink to the Chinese youth market. The joint promotional campaign has To request a copy of the Soft Drinks International seen the distribution of 100,000 promotional packages in the Beijing area, each comprising of a bottle of Qoo and a CD from 2010 Media Pack or to discuss marketing CER containing ten short English courses.

The soft drinks unit of SABMiller 's South African opera - opportunities for the coming year... tions has condemned the "high levels of violence" from some of its striking workers who downed tools late last year. Up to 1,500 employees at Amalgamated Beverage Industries (ABI), the soft drinks division of South Africa Breweries (SAB), walked out following a disagreement with the Food and Allied Call +44 (0)1202 842222 Worker's Union (FAWU) over pay and benefits increases. Since then, trouble has flared up, including the petrol bombing of email: [email protected] delivery vehicles, assaults on non-striking employees, anony - mous calls to employees' families and the stoning of ABI and owner-driver vehicles. "We are appalled by this behaviour and or download direct from the SDI website our appeal to FAWU to ensure its members respect the law has had little apparent affect," said ABI's MD, John Ustas.

www.softdrinksinternational.com 4 inDUSTrY nEWS Soft Drinks Internationa l – January 2010 industry faces Europe tough year FINLAND’s soft-drinks industry faces an “extremely difficult” year and slimmer profit Strong margins from reduced sales in 2010, says Pekka Tiainen, the newly appointed Chair - performance man of the Federation of the Brewing and Soft Drinks Industry (FBSDI). “The new soft from Britvic drinks tax could see soft drinks lose out sales to low strength beers. We may see WITH sales reaching £978.8 million Britvic lower sales of soft drinks.” Soft Drinks has posted a revenue growth of Finland’s soft drinks makers and marketers 5.6% in its Preliminary Results for the 52 will face new challenges in 2010, and will weeks ended 27th September 2009. The need to improve the overall level of their Board is proposing a final dividend per share operating efficiencies to counter any negative of 10.9p bringing the full year dividend per decline in sales and profits. “The tax on beer share to 15p, an increase of 19% on the “Over the last year our brands have has already been increased twice in 2009, prior year. Britvic Ireland, meanwhile, strug - grown market share across all key categories and we are now seeing a rise in soft drinks' gled with a 5.6% slide in revenues. and our portfolio has been strengthened by taxation which is also threatening the bever - The company said that in Great Britain it successful innovation. We are successfully re- age industry,” said Tiainen. continued to outperform the soft drinks engineering our business in Ireland to take The soft drinks tax is discriminatory and market in all key categories with volume and advantage of eventual market recovery, competitively biased, claims Tiainen. “This tax value share gains by each of its core brands: whilst realising expected synergies. cannot be defended by invoking public Pepsi, 7Up, Tango, Robinsons, J2O and Fruit “Recent conditions in the GB soft drink health concerns, as many similar products Shoot. market have shown some signs of improve - which contain not only sugar but also fat fall Paul Moody, Chief Executive commented, ment, although visibility in both GB and Ire - outside the scope of the tax. It's unaccept - “Britvic’s very strong performance has deliv - land beyond the short term remains limited able for the industry to be made liable for ered double-digit operating profit and earn - and we take a cautious view of consumer such a large proportion of the government's ings growth. The GB & International business spending. However, we are encouraged by income targets. An alternative must be has now achieved eight consecutive quarters our strong group performance in the early found. The current financial climate is already of revenue growth since 2006, resulting in weeks of the new financial year, building on posing its own challenges,” Tiainen warned. revenue CAGR of 6% and operating profit our track record of top-line, margin and He added: “The operating expenses of CAGR of 11%. quality earnings growth.” soft drinks companies were heightened in 2008 when the industry launched a packag - ing overhaul by introducing recyclable plastic bottles. This project has been successfully Highland Spring completed. “The new packaging has allowed a wider acquires range of various shaped and sized bottles to come to market. However, the change has Greencore Water demanded considerable effort from both the trade and beverage manufacturers. This HIGHLAND Spring Ltd has acquired the required substantial investments into Fin - bottled water division of Dublin-based land's recycling system.” Greencore Group plc for £17.5 million. In terms of value-added content, Finland's Greencore Water was formed in 1987 and brewing industry is the third largest segment comprises the water assets of Hazlewood within the country's food and drinks econ - Grocery Ltd, Campsie Spring Scotland Ltd omy, directly or indirectly employing over and Blaen Twyni. It currently bottles 134mil - 30,000 people in various stages of the pro - lion litres of own label bottled water. The duction and distribution chain. deal includes the transfer of its entire work - Tiainen replaces Yrjö Närhinen, a former force of 124. General Manager of Hartwall, who left The move makes Highland Spring the FBSDI's Board in August, after serving as the largest bottled water supplier in the UK with Federation's Chairman since January 2009. an estimated combined sales volume in The nine months (January-September) excess of 350 million litres a year, edging sig - 2009 figures for soft drinks in Finland reveal nificantly closer to its ambition of becoming sales totalling 204.1 million litres. At the end a £100 million turnover business in the Les Montgomery, Chief Executive, Highland of September, soft drink sales were at about medium term. Spring. the same level as in 2008 with a change of Les Montgomery, Chief Executive of High - only -0.1%. Sales of mineral waters land Spring, which is celebrating its 30th decided to switch our focus to our core decreased by 4 million litres to 46.5 million anniversary, said: “The deal will allow us to businesses, this is an excellent outcome for litres, representing a fall of 7.9% on the cor - continue to service the strong customer the future of our production centres, our responding nine month period in 2008. base that Greencore has built over recent staff and customers. Highland Spring is years and develop the distribution of our already a great success story and their flagship brand, Highland Spring.” undoubted expertise in the bottled water Di Walker, Chief Executive of Greencore market will allow them to take Campsie www. softdrinksinternational.com Convenience Foods UK, said: “Having Spring and Blaen Twyni to the next level.” Soft Drinks Internationa l – January 2010 EUROPE 5

such a claim. “We make our product more rexam sells Water wars in expensive solely when it is necessary to repair some of the pipelines or when new Petainer Czech republic purification plants are built,” she told the local daily Dnes . REXAM has sold its Petainer business to ONE of the countries where the dispute According to a recent test conducted by Next Wave Ventures, a growth capital between producers of bottled water and a Czech consumer magazine, in fourteen out investor, WHEB Ventures and a combination companies supplying households with tap of eighteen bottled water samples examined, of the current management team led by Per- water has become quite fierce is the Czech various harmful substances such as arsenic, Olof Wallin, Managing Director, and two new Republic. Representatives of Karlovarské lead and nickel were found. Tap water (taken directors, Nigel Pritchard, Group CEO, and minerální vody, the bottled water market in five of the country’s large cities), on the Brian Woods, Group COO, for a considera - leader has even started to visit restaurants, other hand, turned out in principle to be tion of £16 million. asking their employees why customers are satisfactory. Petainer manufactures reusable PET bot - being served tap water and trying to con - The country's Mineral Water Association tles in Germany and PET beverage contain - vince them that the campaign of its immediately cried foul. “Legislation relating ers in the Nordic region and supplies providers in the media as well as on the to limits is, in the case of our products, much bottles, preforms and kegs to a range of web is merely to justify planned price stricter than as far as tap water is con - global drinks companies. increases. cerned,” it stated. Headquartered in Lidköping Sweden, with Spokeswoman for the country’s number Consumption of bottled water in the a second plant in Aš, Czech Republic, and a one water-supply company Veolia Marcela Czech Republic fell between 2005 and 2008 sales office in Germany, the acquisition will Dvoráková, however, resolutely brushed off by approximately 4% to 877 million litres – allow Petainer to expand into other growth at the expense of, in particular, tap water. markets, including beverage sectors that are beginning to replace their current packaging and in providing the continuous develop - with PET and geographically into central and ment and excellence that our customers eastern Europe. have come to expect.” Performance Nigel Pritchard, Group CEO, said: “This Pinsent Masons in Leeds acted as advisers. acquisition is a very exciting opportunity to Andrew Kerr, its Head of Corporate, said: awarded build on Petainer's reputation for operational “We are extremely pleased to have advised and service excellence. Our future growth management on this difficult multi-jurisdic - A NUMBER of logistics companies have strategy is based on investing in innovation tional transaction in the current challenging been recognised for their commitment to and new product and service development economic environment.” delivering the highest possible standards of customer service by Palletways, Europe’s fastest growing pallet network. The compa - nies have been praised for maintaining top levels of service for deliveries in the drinks sector. As part of its strategy to delivery excep - tional customer service to the drinks sector, Palletways launched a nationwide Partner - ship League in 2007 to recognise the quality of commitment and co-operation amongst its network of over 100 members. The assessment process is based on a number of categories which help Palletways to identify its top-performing members in terms of cus - tomer service in each industry sector, includ - ing the drinks sector. Members are assessed every quarter and receive a score against 12 ‘Principles of Part - nership’, such as delivery times, providing customers with proof of deliveries online and health and safety compliance. At the end of the business year, all the quarterly assessment scores are added up to deter - mine the final league positioning.

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news@ THE German international fruit growers' trade show Fruchtwelt Bodensee will take place from softdrinksinternational.com 19th to 21st February 2010 in Friedrichshafen. It will feature a wide range of presentations on key topics for fruit producers. 6 EUroPE Soft Drinks Internationa l – January 2010

market ICA's Chief Dietician. Food authority AO Blommor concedes that the prod - uct's name is contentious, but claims cus - halts launch tomers must be free to decide if they want to purchase the product or not. The prod - A SWEDISH court has ordered AO Blom - uct will not be sold to teenagers under 15, mor AB, a Helingborg-based marketing and will only be available to person's over company, to suspend plans to launch the the age of 18 on the company's web-shop, controversial high-energy drink Cocaine in the company says. Sweden. The launch was challenged by “The responsibility should rest with the Livsmedelsverket, Sweden's national foods consumer, and not the court. We are not administration, which sought to have saying this is a product for everybody, but Cocaine banned in the country. courts should not intervene on matters of The court's decision means the launch personal consumer choices. The retailers say cannot take place until the court arranges a no to our beverage, but then sell a product full hearing of the case, and this is not like Red Bull. This smacks of hypocrisy,” said expected to happen until the second quar - Annica Olofsson, AO Blommor's Director of ter of 2010 at the earliest. Operations. The initial ruling came from the Höganäs sugar supplement targeted at bodybuilders Axfood would not stock the product, Environmental Court of Appeal. In its judge - to improve endurance, or at persons suffer - even in the event that AO Blommor wins ment, the court stated that the energy drink ing from chronic fatigue. its appeal to distribute Cocaine, said Ingmar product could not be sold in Sweden for a “This is not an approved substance in Kroon, a spokesperson for Axfood. “The number of legal reasons, including absence food provisions in Europe. This is a product caffeine content is extremely high for an of health warning labels indicating its high with many question marks already hanging energy drink. The name is also a problem caffeine content. Cocaine's caffeine content over it,” said Jan Sjögren, a health support for Axfood as it sounds reckless,” said Olof - is 3.5 times higher than Red Bull, Sweden's director with Livsmedelsverket. sson. leading energy drink. Plans to launch Cocaine stirred national AO Blommor remains confident that the In July, AO Blommor secured an agree - controversy in Sweden, with the country's company will secure a licence to distribute ment with Redux Beverages, the US manu - biggest supermarket chains, among them Cocaine in Sweden. “We are working to facturer of Cocaine, to distribute the ICA, Coop, City Gross and Axfood's Willys overcome the labelling problem and pro - product in Sweden. The court also ruled and Hemköp store chain outlets, all stating duce a health warning that the authorities that the product name Cocaine was mis - they would not stock the product. will accept. Once the proposed warning is leading to consumers. Moreover, the court “The product Cocaine has a huge caf - approved, I expect that we will be able to issued a €20,000 fine to AO Blommor for feine content, not to mention its highly sell the drink in Sweden,”said Olofsson. failing to obtain a licence to distribute provocative name. We have an image to Pressbyrån and Seven Eleven, two of Swe - Cocaine in Sweden. protect, and decided it is not the type of den's biggest store chains that are operated Documents reviewed by the court product we can stock or sell to our cus - by Reiten Group, have banned the sale of revealed Cocaine to contain D-Ribose, a tomers,” said Christina Karlsson, the super - Red Bull to teenagers under the age of 15 .

Regulations 2007 to regulate bottled water Bottled water and labelled as suitable to prepare infant or fol - In brief… low-on formulae, for the foreseeable future. infants This decision, states the FSA, has been made G The fourth industry conference on bio - due to the time that this issue has taken to plastics which took place in Berlin in THE Food Standards Agency reports that try to resolve at a European level, difficulties November set new records with 380 visi - under EU Directive 80/777/EC there is in resolving conflicting stakeholder opinions, tors and 27 exhibitors. It was hosted by the room for countries to make national provi - and lack of a visible market problem to be European Bioplastics Association. “To have sions for the use of bottled water in prepar - addressed. broken attendance records, in spite of the ing infant formula. As a result of this decision, such claims difficult economic background, is extremely However, after considerable discussion will continue to be regulated under the heartening. Market interest and uptake is within the Food Standards Agency it has Food Safety Act 1990 and the Food very real and bioplastics producers continue been decided to cease further work on an Labelling Regulations 1996, which prohibit to increase both capacity and the technical amendment to the Natural Mineral Water, products making unsubstantiated claims and capability of their materials,” said Andy Spring Water and Bottled Drinking Water claims which might mislead the consumer. Sweetman, Chairman of the board of Euro - pean Bioplastics.

and the closeness with other foreign exhibi - G The Pago Group, an international business italian show grows tions attendance of visitors has kept in line specialising in the manufacture and market - with 2007 and this has been a success, as ing of labels and labelling technology, is ORGANISERS of the Simei (International there should have been reasons to suppose a acquiring Gebacolor, a former cooperation Enological and Bottling Equipment Exhibition) downturn. Currently, there is surely a tendency partner of Pago and a leading producer of and its sister show Enovitis (International Vine to dedicate fewer days to an exhibition, in self-adhesive labels in Romania. With the and Olive Growing Technics Exhibition) order to reduce costs, but important occa - acquisition Pago Group's position in Eastern report that with 51,545 qualified visitors and sions cannot be missed,” said Cesare Bianco, Europe will be strengthened and its activities a significant growth (+80% over the 2007 President of the shows' Technical Committee. extended to include other national clients. In show) of foreign delegates, the 2009 event Held at Fiera Milano in Rho from 24th to a second phase, the groundwork will be laid proved successful despite difficult times. Even 28th November, 2009 Simei is considered a for cooperation with multinational clients in the number of Italian and foreign journalists showcase of technological innovation in Eastern Europe. The Romanian label manu - grew by 50%. machines, equipment and products for enol - facturer will in future operate under the “Despite the not very optimistic forecasts ogy and bottling. name of Pago Labelling Srl. Juice Compounds & Bases Juice Blends (Fruit & Vegetables) Fruit Juice Concentrates & Purées KANEGRADE Flavours (Liquid & Powders) Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Hertfordshire, SG1 2DF, United Kingdom Natural Colours & Extracts Tel: +44 (0) 1438 742242 Fax: + (0) 1438 742311 [email protected] www.kanegrade.com Functional Ingredients

Offices/factories: UK Germany Dubai India Holland HALAL CERTIFIED UNITED KINGDOM 8 inDUSTrY nEWS Soft Drinks Internationa l – January 2010 Africa Water plant investment boost

COCA-Cola South Africa is to invest over R400 million in a new water bottling plant for its Valpré brand. It will be located in the city of Heidelberg, Gauteng, about 50km southeast of Johannesburg. Heidelberg, nestled at the eastern end of the large Suikerbosrand Nature Reserve, is renowned for its architectural charm. It was capital of the Zuid Afrikaansche Republiek during the first Boer War. The new plant is expected to be com - pleted by September 2010 and will generate around 300 jobs. Bill Egbe, President of Coca-Cola South Africa, said the plant was another example of the company’s commit - ment to the economic development of Suikerbosrand Nature Reserve, near Heidelberg, South Africa. communities around the country. “Through consultative and collaborative ment for change.” As well as the Heidelberg area having efforts with municipalities and other local Egbe said that Coca-Cola had also taken water with a fitting composition and age, it government offices, corporate South Africa is “great pride and precaution in ensuring that was also close to major markets, Egbe able to further accelerate the growth that we not only empower our communities pointed out. This helped reduce the carbon the new administration is committed to economically but we do this in a responsible footprint. achieving,” he noted. and sustainable manner. A complete source Executive Mayor Busisiwe Modisakeng of “We believe projects such as the bottling vulnerability assessment was conducted in Lesedi Local Municipality welcomed the new plant will assist government to reach its the area and a source protection plan put in facility. “Our unemployment rate is very high unemployment remedial targets and, as place for the protection of this rare find for and I think this is going to be some sort of such, we’re proud to be part of that move - the generations to come.” relief for the community,” she said. instant wins from Water traditional drink conservation

WELL publicised promotions for Mageu COCA-Cola and other community-spirited Number 1 have become something of a companies are renowned for helping bring tradition for the buoyant mageu beverage, or improve safe water supplies to communi - which is owned by the Foodcorp group. ties in Africa. But the Coca-Cola Africa They have done a lot to raise the profile Foundation is also tackling water supply from both of this specific brand and of the ‘new other angles, notably conservation through era’ of commercialised mageu offerings, in the improvement of water systems and in a variety of flavours as well as the classic teaching ways to avoid wastage of this Mayor Maphazi (right) launches water recipe. resource. The foundation is targeting many improvements at Nkuthalo Primary School. The current marketing push involves of South Africa’s needier schools, in a part - consumers tearing open Mageu Number 1 nership with Coca-Cola South Africa, USAID well as water conservation. cartons to search for a sticker on the and Coca-Cola Fortune. Nkuthalo Primary School in Zwide, near inside. Fifteen lucky Schools in the provinces of Mpumalanga, Port Elizabeth, is typical of those involved in cartons carry stick - Gauteng, Eastern Cape and Western Cape the programme. Broken toilets have been ers for instant cash are benefiting from a project which tackles repaired and a drinking fountain built to prizes of R10,000 issues such as leaky plumbing, practical train - offer fresh running water. Teachers also apiece. In addition to ing and environmental awareness. Schools organised lessons on the importance of eye-catching on-pack selected for the leak repair project tend to water. These was shared with guests at the graphics which high - be characterised by poor facilities, energy commissioning ceremony, which was under - light the competi - and water wastage, and a general neglect of taken by Mayor Nondumiso Maphazi of Nel - tion, the campaign plumbing. son Mandela Metropolitan Municipality, also includes news - Remedial activities have included technical which includes Port Elizabeth. Also taking paper and radio interventions in plumbing infrastructure, part were Sheree Shereni from Coca-Cola advertising plus point training of school caretakers in plumbing Africa Foundation, Wiseman Gqamane of sale merchandis - repairs, and the education of school pupils. (Department of Water Affairs) and Thobek - ing material. Education includes health and hygiene, as ile Finger (USAID). Soft Drinks Internationa l – January 2010 AFRICA 9 Worker control for official recognition Schweppes for Appletiser

ZIMBABWE's Competition and Tariff Com - THE Elgin Valley, in South Africa’s Overberg mission has approved the purchase by Delta region, about 70km southeast of Cape Town, Beverages of a 49% stake in Schweppes is adding a new tag to its name. It will be Zimbabwe. A consortium of company man - known officially as Appletiser Country, recog - agement and an employee share option nising that this is where the Appletiser brand trust has been given government permission evolved and underlining the region’s appeal to buy the majority stake. to tourists as a prime fruit growing region, Originally owned by Coca-Cola Central especially of apples, pears and grapes. Africa, control of Schweppes Zimbabwe was It is already known throughout Africa as divested to a group owned by a local busi - being “where the apples come from”. Only nessman. His empire was subsequently taken about 45 minutes’ drive from Cape Town, it over by the state, alleging improper financial is a popular weekend ‘get away’ destination. activities. Other aspects of its appeal are the local Meantime, his company had entered into wines, gourmet restaurants, flowers, relaxed a contract with another company to supply lifestyles and farm stalls. equipment for an upgrade. This has devel - Appletiser was created in 1965 by oped into complicated legal action, including Edmond Lombardi on Applethwaite Farm in a constitutional challenge to a Zimbabwean the Elgin Valley. From the outset it was free law. Schweppes Zimbabwe has continued in of additives and preservatives – just juice, operation and its management team have water and sparkle. Elgin Valley for the Appletiser range. The area said they will respect whatever the court It is now available in markets around the also accounts for about 60% of South decides. world and in its homeland enjoys an iconic Africa’s apple crop, much of it exported. While Delta was seen by some as trying status. Elgin Valley also produces cut flowers for to gain control of Schweppes Zimbabwe, Fruit continues to be sourced from the domestic and export sale. the management/worker consortium has pointed out that they approached Delta to work alongside them as a key shareholder, noted that the merger did not create a with Schweppes products distributed monopoly because Delta was already the In brief… through Delta’s national network. dominant player and its purchase of the Delta Corporation is a major publicly Schweppes stake would not change things. G Uganda’s Century Bottling Company has listed company, based in Harare. Its Delta “The commission was, however, alive to the promised to boost its financial support of Beverages division produces Coca-Cola fact that the relevant law is not against mar - the Corporate League, with Coca-Cola brands as well as beer and other beverages. ket dominance per se but is against the input. This is a monthly event where com - Established in 1898, the company was listed abuse of such dominance.” panies enter teams in competitions across in 1946 as Rhodesian Breweries. Its name After looking at alleged anti-competitive several sports disciplines. Speaking at the was changed to Delta Corporation in 1978. practices, the CTC decided that any such annual awards ceremony, Coca-Cola’s coun - In approving Delta’s purchase of a 49% activities could be handled by regulations try manager Basil Gadzios pointed to the stake in Schweppes Zimbabwe, the CTC under the law. huge interest in the World Cup and the trophy’s visit to Uganda under Coca-Cola sponsorship. Century Bottling and Coca- increases in raw materials and packaging. Cola were keen to develop sporting profi - Growth capacity In the fruit concentrate mixture category, ciency, he said. Ceres Beverages’ profitability was restored in for Ceres line with previous years. Pioneer Foods is G Delta Beverages, Zimbabwe, is to spend also South Africa’s Pepsi brands bottler and US$2.5 million on soft drinks production in SOUTH Africa’s Pioneer Foods reported in distributor. It reported that Pepsi sales vol - Harare during the next year, part of a a financial statement for the 2009 financial umes remained satisfactory, but with no con - US$15 million outlay. This was revealed by year that its fruit juice category achieved vol - tribution to earnings. Joe Mutizwa, the company’s Chief Execu - ume growth on the back of double digit The company reported a total revenue tive, at the opening of a beer bottling plant growth in export sales volumes. increase across all divisions of 9% while in Harare which replaced a 23 year-old A new juice factory for the Ceres brands operating profit, before items of a capital facility. Mutizwa said the company also is being built in Wadeville, Gauteng, to com - nature, grew by 34%. planned to invest heavily in a beer bottling plement the group’s plant in the Western “We achieved this satisfactory set of plant in Bulawayo and had reopened a facil - Cape. This will not only give more growth results in a deflationary environment where, ity in Zvishavane, Midlands Province, which capacity but also reduce distribution costs in the second half of the year, selling prices had been inactive for four years. between the Western Cape and the interior. in key categories either stabilised or con - Overall, Pioneer reported, the non-alco - tracted,” said André Hanekom, the group’s G More than 12,500 smallholder tea farm - holic beverage category was under pressure Managing Director. “Our earnings growth for ers in Kenya have become the first small - in South Africa during the year. The decline the year, though relatively strong, basically holders to receive Rainforest Alliance in consumer spending reduced sales volumes brings us back to even keel, after the slow Certified group certification. “This is hugely and, while operating profit increased, profit or declining growth we showed in recent significant for Kenya’s tea industry,” said margins were squeezed by continuous cost reporting periods.” Marc Monsarrat, Rainforest Alliance’s man - ager for East Africa and South Asia. “This certification means that these farmers will www. softdrinksinternational.com have greater market access and, in many cases, more productive land.” 10 inDUSTrY nEWS Soft Drinks Internationa l – January 2010 Middle East israeli recall criticised

CENTRAL Bottling Company, which is also known as Coca-Cola Israel, has come in for some trade and consumer flak for the seem - ingly klunky way it handled a product recall in late November and early December. The recall was triggered by a sulphurous odour emanating from some soft drinks, while others also had what was described vaguely as “an odd taste”. This related to Coca-Cola bottles and cans, Diet Coca-Cola Coca-Cola's plant in Brei Brak, Israel. (Photo: Aykleinman) bottles and Kinley Soda bottles with specific expiry dates. lets, as well as stocktaking at its own ware - the Ministry of Industry, Trade and Labour’s While the problem was still being investi - house facilities to block distribution of any consumer protection officer, said that “when gated at our deadline, it appears that carbon affected bottles or cans. While suggestions you tell consumers about a fault in a prod - dioxide from Central Bottling Company’s have been made that CBC did not tell all uct, there are ways to do it, and not through long-time supplier, Makhteshim Agan Indus - retailers what it was up to at first, these an announcement on an inside page of tries, had somehow been contaminated. seem to be explained by the company tak - newspapers.” Speculation as to how this could have hap - ing a low-profile approach and advising only CBC issued a statement saying that “pur - pened was rife in trade circles. senior management of store chains. suant to the company’s announcements in Meantime, Makhteshim launched a far- That approach did not, however, sit well recent days concerning quality issues caused reaching scientific and operational audit. with the Israeli news media when they dis - by the manufacturer of carbon dioxide, the CBC’s own public comments referred to covered the tainted product problem. Globes defective gas was found to have been used small traces of benzene and sulphur having in particular criticised CBC’s secrecy, quoting in our production plant to manufacture been found in the tainted bottles. The com - an unnamed Ministry of Health official as products between 10pm on November 17 pany said the problem did not constitute a saying: “I don’t know what motivated the 2009 and 5.30pm on November 23. Most of health hazard but advised consumers not to company not to announce the problem the the products manufactured on these dates drink potentially affected bottles and cans. moment they knew. They have lost the trust were stopped at the factory gates.” Two other Israeli soft drinks companies of the public. It is the company’s obligation It also noted that “since the malfunction stopped buying carbon dioxide from Makht - to tell the public as soon as possible.” was discovered, the company has been eshim for the time being and undertook a When the matter came into the open, working to recall the products that never - check of their own products, finding nothing CBC took newspaper advertisements theless did reach the market. Very small amiss. explaining what products were affected. The quantities, if any, still remain on the market.” Soon after discovering the problem, CBC recall was widened. The public at first reacted quite positively sent staff to remove stock from retail out - Even this drew criticism. Yitzhak Kimche, to the product recall, with no drop in sales. One supermarket chain, in fact, reported a 2% increase. As the recall widened and newspaper criticism stepped up, however, In brief… there was a drop-off in some channels. For two or three days this was quite substantial G Pepsi recently supported the Western charge of import and export, business peo - but sales eventually stabilised. Motors Jeep Jamboree which offered Jeep ple and investors in the beverages sector owners in Abu Dhabi and Al Ain an oppor - within the Arab world and Asia. Topics cov - tunity to drive their wagons off-road in safe ered in the recent symposium included mar - and controlled conditions, as well as having a ket trends, new technology, industry family fun day out. The brand also supported challenges and solutions, as well as environ - the 6th Marriott Spirit to Serve Charity Golf mental issues and corporate success stories. To discuss advertising Tournament at the Dubai Creek Golf Club opportunities in and Resort. This was organised by the Dubai G Coca-Cola is a key sponsor of Bahrain’s Marriott Business Council, in association with Food & Hospitality Expo 2010, second in Soft Drinks International the Red Crescent Society, to raise funds for what has become an annual series. The event is being held at the Bahrain Interna - the United Nations World Food Programme email: which the four Marriott hotels in Dubai sup - tional Exhibition & Convention Centre from port year-round. 12th - 14th January. Strong support for the advertising@ expo is being given by the kingdom’s hotels softdrinksinternational.com G The Arab Asian Beverage Alliance ran in which account for a huge volume of soft conjunction with Dubai Drink Technology drinks sales each year in this Islamic country. Expo 2009. This is an educational chapter Seven five star hotels have banded together or call +44 (0)1202 842222 which aims to enhance business relations for an 84 square metre pavilion and the between manufacturers, producers, logistics InterContinental Regency Bahrain is sponsor - services providers, governmental entities in ing the show’s opening ceremony. Soft Drinks Internationa l – January 2010 MiDDLE EAST 11

future’ – developed a strategy it bannered as investment in iraq, ‘555’ – US$500 million with five brands in five years. The strategy worked so well that Egypt, iran, KSA this goal was achieved a full year earlier than targeted, thanks to a 24% revenue increase AUJAN Industries, which has been on a far- in 2008. reaching expansion programme over recent “Reaching our 555 strategy target a year years in a bid to become a major interna - in advance reaffirmed our commitment to tional player in soft drinks and confectionery, delivering unparalleled beverages to our indicated recently that it intended to spend markets,” said Kamel Abdallah, Aujan’s Exec - about US$200 million on new and extended utive Vice-Chairman. production facilities in Iraq, Iran and Saudi A further 20% growth in both profit and Arabia. The group is based in Saudi Arabia sales is currently taking Aujan towards but also has a substantial presence in the US$600 million for 2010 sales. In this next United Arab Emirates and a plant in Iran. stage of corporate development, Aujan is PepsiCo has also announced that it is planning to spend $100 million developing a planning to invest some US$100 million in plant in Iraq. Egypt. This project might involve an equity part - This was revealed by Elizabeth Avery, the ner – given the huge investment programme company’s Vice-President for Global Public planned, Aujan is looking at the possibility of Policy and Government Affairs, during a equity stakes being arranged with suitable lunch in honour of Rachid Mohamed Rachid, Vimto has become a Middle East staple, partners. The company is nowadays more Egypt’s Foreign Trade and Industry Minister. especially during Ramadan. oriented towards this approach rather than Pepsi enjoys an extremely high market an IPO as had been previously considered standing in the Middle East and is, like Coca- which has prospered through an outside- before the economic downturn put this on Cola which is not as strong in this region the-square promotional approach and Vimto, hold. However, an IPO in the future has not but fast improving, keen to develop emerg - which has become a Middle East staple, been ruled out. ing markets to counter sluggish growth in especially during the holy month of The existing production facility in Iran is mature markets. Ramadan. being expanded to increase capacity, with Aujan Industries’ product portfolio As we reported, in 2004 Aujan Industries US$50 million budgeted over the next two includes the highly successful Rani juice – which sums up its corporate strategy as years. And capacity increases at its Saudi Ara - brand renowned for its fruit chunks, Barbican ‘proud of our past – passionate about our bian plant will also cost about U$S50 million.

Dubai Drink Technology Expo

THE second edition of Dubai Drink Technol - ogy Expo (DDTE) was held at the Dubai International Exhibition and Conference Cen - tre between the 6th and 8th December 2009. Bulding upon the success of last year, the event showcased the latest technologies, services and products, and provided bever - age professionals with a unique platform to conduct business and discuss opportunities. The event, which organised by Index Holding, was opened by H E Sami Al Qamzi, Director General, Economic Development, Dubai Government, and was supported by exhibitors and vistors from around the world. DDTE also featured a comprehensive conference programme which ran concur - rently, and a gala dinner held at the Al Marooj Rotana. Many leading beverage equipment manu - facturers were represented, including Krones, Kosme, Netstal, Sacmi, Marefa, Miteco, Tech- Long and Sidel. Among the products exhibited were; Slow Cow – a ‘smooth’ soothing drink from Canada, formulated to improve relaxation (without drowsiness), whilst improving over - all cognition; Scence – a rose nectar juice from Bulgaria, formulated from organically grown roses and targeted at the luxury end of the market; and Ocean Deep – a mineral water drawn from 2,200ft under the Pacific Ocean. The second edition of Dubai Drink Technology Expo was held in December 2009. 12 INDUSTRY NEWS Soft Drinks Internationa l – January 2010 Asia & Pacific China Marine gets native foods good Hi-Power option for health

CHINA Marine Food Group has signed a AN indication that Australian soft drinks loan and option agreement with Fujian-based might in future contain flavours derived from Xianghe Food Science and Technology, the native foods has come in a report released manufacturer of Hi-Power algae-based soft by Tony Burke, Minister for Agriculture, Fish - drinks. The option, to be exercised within two eries and Forestry. Australia's native quandong. months if due diligence and auditing is com - It shows that several native foods contain pleted satisfactorily, is for US$27.8 million in properties which are good for human New Rural Industries for the Rural Industries cash. Consideration for the option is a health. Research and Development Corporation US$26.4 million loan to Qiu Shang Jing, The research project, dubbed Evaluation (RIRDC). “All of the species studied con - Xianghe’s founder and sole owner; this will of Native Foods for Health-enhancing Com - tained high levels of vitamin E components form part of the payment if the option is pounds, looked at 13 native fruits, herbs and which are fat-soluble, strong antioxidants.” exercised. spices. It found that the native quandong, Prinsley said that the research found Hi-Power was developed by Yellow Sea Kakadu plum, Tasmanian pepper leaf, lemon “anise myrtle has high levels of lutein, which Fisheries Research, Chinese Academy of Fish - myrtle and anise myrtle all showed signifi - is important for eye health. All the species ery Science, in association with Qiu Shang cantly higher antioxidant capability than the tested were high in folate which is essential Jing. It is marketed as a high protein drink, low blueberry. for synthesising DNA – a deficiency can lead in calories and fat, offering benefits to the “The other exciting finding from this to cardiovascular disease and dementia. immune system, improved digestion and report is that we have confirmation for the “Australian desert lime showed double the reductions in hyperglycemia and hypertension. first time that these native foods are high in recommended daily intake of folate. The Kakadu Xianghe’s 2010 preliminary revenue esti - both water- and oil-soluble antioxidants,” plum displayed high levels of vitamin C.” mates put sales at over US$20 million and said Dr Roslyn Prinsley, General Manager And, explained Prinsley, “all of the native net profit margins of around 20%. “In addition herbs, spices and fruits contained properties to the potential earnings contribution from essential for genome health – magnesium, this contemplated acquisition, there are a the Andre Group will be able to facilitate the zinc and calcium. Tasmanian pepper leaf and number of synergies,” noted Pengfei Liu, development of the pectin business of the wattleseeds were the richest sources of China Marine’s Chairman and Chief Execu - group and advance the competitiveness of these minerals.” tive. These included cross-selling to the com - the group in the marketplace.” The research was funded jointly by the panies’ collective customer base, brand Kirin Holdings has raised its stake in Shang - RIRDC, CSIRO (Australia’s national research identity and distribution methodologies, he hai Jinjiang Kirin Beverage & Food, a joint ven - agency), the Australian Native Foods Industry said. ture operation in China that was established Ltd and the Coles Indigenous Food Fund. It “This beverage product line is ideally situ - in early 1996. It has acquired a 35.38% stake was undertaken by Dr Izabela Konczak of ated in one of the fastest-growing categories from its partner, JinJiang International Hold - CSIRO Food and Nutritional Sciences. in China’s retail food and drink markets,” he ings, to give it a dominant 93.04%. pointed out, while another key consideration JinJiang International, a diverse conglomer - was that “the company’s use of algae as the ate, signalled earlier that for strategic reasons base raw material in Hi-Power is consistent it would sell the 35.38% via an auction, retain - with healthy, marine-based food sources we ing only a small stake. It set certain conditions currently use ourselves.” for bidders, including a requirement that they must be beverage manufacturers with a sub - Acquisition activity stantial registered capital. In other Chinese developments, Yantai North And SkyPeople Fruit Juice has acquired Andre Juice Co has acquired a further equity 100% ownership of Yingkou Trusty Foods, interest in Andre Pectin from one of its sub - located in Yingkou, Liaoning Province, allowing sidiary companies, to give it a 40% holding in SkyPeople’s annual concentrated apple juice the pectin company which it formed in 2003, production capacity to roughly double. originally as a subsidiary although this later SkyPeople began production of concentrated changed. apple juice in August 2009 and by the end of Explaining the reason for the recent move, the third quarter had reached full capacity. the directors of Yantai North Andre Juice Co “We are ramping up our capacity to capi - RED Bull Street Style reigning world said that “the manufacture of pectin requires talise on potential apple juice concentrate champion ‘Sean’ Arnaud Garnier of France advanced technological know-how and sup - opportunities,” said Yongke Xue, SkyPeople’s wowed local enthusiasts during a visit to port for market promotions, which involve Chief Executive. “The completion of this Singapore to judge the local qualifier. In a substantial capital investments”. Because of acquisition puts us on track to secure addi - photo shoot, Garnier showed his skills in this, they believed it was better for the group tional revenue. We gain significant competitive venues as varied as the iconic Orchard to share the costs, thus making it sensible to advantage with expanded production facilities Road shopping and hospitality precinct, arrange the share transfer. strategically located in Liaoning Province, the Marina Barrage, on the helipad atop a “Andre Group has ample experience in which is known to produce the largest 73-storey hotel and even on a bumboat developing fruit and vegetable juice manufac - amount of high acidity apples in China, and drifting down the Singapore River. (Photo: ture technologies. The directors are therefore we are well positioned to capture additional Mark Teo, Red Bull) of the view that the further involvement of apple fruit concentrate market share.” Soft Drinks Internationa l – January 2010 ASIA & PACIFIC 13 Second new facility

FOLLOWING expansion in the Philippines operation earlier this year with the opening of the new Obrist factory in Manila, Global Closure Systems (GCS) Asia Pacific has now completed a new factory in Thailand support - ing its Obrist beverage and Zeller Plastik dis - pensing closure business. GCS is investing US$1million in the new premises, capitalising on the 6,000 sq m of available floor space, almost double that of the former factory, by increasing the use of in-line closure production and processing and creating a more pleasant working environ - The 6,000 sq m of available floor space is almost double that of the former factory. ment. Located just over a kilometre from the previous site, the new facility has been fitted staff has ensured a virtually seamless transi - to modern environmental standards including tion to the new factory; fulfilling customer low energy lighting and insulation to improve orders remained our highest priority and was In brief… energy usage. An environmental expert has key to the success of the move. Building on confirmed that the move will reduce the the 27 year history of Obrist and Zeller Plas - G Coca-Cola Amatil won the Supply Chain company’s carbon footprint in Thailand. tik in the region, the second significant invest - and Logistics Association of Australia’s 2009 Ashley Jones, Vice-President, GCS Asia ment by GCS this year demonstrates our Manufacturing Logistics Award for Project Pacific said: “The hard work of our dedicated long-term commitment to the Asian market.” Jupiter which has consolidated New South Wales order fulfilment and distribution through two new distribution centres, at will be used to purchase packaging materials Northmead and Eastern Creek. The remod - Uzbek producer and imported fruit concentrates, helping elling project eliminated inefficient trans- Marwin achieve a continuous production shipment of stock and improved the overall helped to diversify cycle and diversified product range. The sustainability of CCA’s manufacturing opera - company intends to add new flavours, cur- tions. THE European Bank for Reconstruction and rently unavailable in Uzbekistan, to its juice Development is helping Uzbek juice and and nectar ranges. It will also buy up to 600 G New Zealand juice manufacturer Brown - nectar producer Marwin Brands diversify retail refrigerators to facilitate expansion of lie Brothers, trading as Simply Squeezed, production and improve its regional distribu- its national distribution network. pleaded guilty to six charges of breaching tion network. “This project will give an additional boost the Fair Trading Act. All the charges related The bank – whose slogan is ‘investing in to the already competitive juice sector in to a 2008 television advertising campaign countries from Central Europe to Central Uzbekistan, to the benefit of local con - for Simply Squeezed Chilled Orange Juice, Asia’ – is lending Marwin €1.4 million. This sumers,” said Matthieu Le Blan, Head of which gave the strong impression that the EBRD’s office in Uzbekistan. product was made predominantly from squeezed New Zealand juice when the quantity was only just over 50%. The riverland growers remainder was imported juice made from concentrate, including WESOS and kinnow under pressure concentrates. Simply Squeezed is now owned by Frucor Beverages which pur - SOUTH Australia’s Riverland region – bor - chased the brand long after these breaches dered by the Murray River – is one of the occurred and was in no way associated with country’s prime citrus growing regions, as them. well as a key wine production area. But all is not well because of drought, low prices, G Deloitte Corporate Advisory Services export problems caused by the high value has been appointed to conduct a strategic of the Australian dollar, competition from review of the Fraser & Neave Holdings Bhd cheap imports and a growing disillusionment Group’s glass container business, with a by those working the land. view to further enhance its value to the Unhappy citrus growers came into cen - group. The review’s findings are likely to be tral Adelaide to give away free bags of available by mid-year. Malaysia-based Fraser oranges to publicise their plight. Some & Neave is also a major producer of soft growers have walked away from their drinks. investment; many others are cutting back on new plantings or on current production. G The Coca-Cola Company has signalled Water rights are being traded, not for that it plans to more than double its bot - bonus profit but simply to maintain cash - tling plants in China within a decade. Doug flow. Jackson, President of Coca-Cola’s China unit, The citrus industry is encouraging Aus - told investors at a presentation that TCCC tralians to eat more home-grown fruit and The Big Orange on the Old Sturt Highway, just was also planning to increase six-fold the to buy juices and fruit drinks made from outside Berri – a symbol of the Riverland’s citrus number of Coke-branded coolers in retail Riverland fruit. industry. stores, bars and restaurants around China. 14 INDUSTRY NEWS Soft Drinks Internationa l – January 2010 Coca-Cola sets out Americas road map DURING an analyst and media event held in November under the title' A Growing World Food service buy of Refreshment,' The Coca-Cola Company set out its key goals as part of its '2020 Vision NESTLÉ Professional has acquired Vitality and Roadmap for Winning Together'. Based Foodservice Inc based in Tampa, Florida. With on its '6 Core P's these are: Profit: more than a workforce of 700 employees, the company double system revenue by 2020 while manufactures and markets a complete range increasing system margins; People: be a great of beverage products from juices, teas, coffees place to work; Portfolio: more than double and smoothies to innovative specialty drinks servings to over three billion a day by 2020 Muhtar Kent, Chairman and CEO, The Coca-Cola for the foodservice industry. The acquisition and be the No 1 in the non-alcoholic ready- Company. price was not disclosed. to-drink business in which it trades; Partners: This move enables Nestlé Professional, be the most preferred and trusted beverage a rich variety of media and channels. To target Nestlé's globally managed business dedicated partner; Planet: be the global leader in sus - ageing and affluent consumers globally, we are to the out-of-home food and beverage mar - tainable water use and industry leadership in actively exploring new ingredients, new func - ket, to grow its business, as Marc Caira, CEO packaging, energy and climate protection; and tionality and new occasions. At the same of Nestlé Professional, said: “Vitality not only Productivity: manage people, time and money time, we are creating new strategies that are complements our business but strengthens for the greatest effectiveness. winning over a massive new generation of our position in North America and will enable “We worked with our bottling partners to teens to drive growth of Trademark Coca- us to accelerate growth in this important out- create a 2020 Vision that is designed for Cola.” of-home market. Additionally, Vitality’s product action and guided by goals that will stretch us Chief Financial Officer Gary Fayard com - offerings align strongly with Nestlé’s commit - and enable us to continue to grow our busi - mented, “The fundamentals of our business ment to nutrition, health, and wellness.” ness,” said Muhtar Kent, Chairman and CEO. remain strong as we continue to gain market Nestlé Professional North America employs “Working hand-in-hand with our great bottling share globally and in key markets, expand our over 900 employees solely dedicated to the partners, we are building a unified and aligned margins, and generate tremendous cash flows. out-of-home market. Its beverages division system equipped for long-term sustainable Importantly, we are continuing to invest in the provides the commercial and institutional growth. With this roadmap as our guide, I am brands and capabilities to position us to build restaurant industry with branded hot and cold confident that we will usher in a new era of on the results we have delivered in recent non-carbonated beverage solutions under winning for the Coca-Cola system.” years. brands such as Nescafé, Coffee-mate, Nesquik, He added, “We know that winning in 2020 “We are confident that our 2020 Vision is Nestea and Nestlé. and beyond is going to require new capabili - achievable because our proven brand and The transaction excludes the Vitality Euro - ties, new models and new innovations. We operational strategies are flexible, our system pean manufacturing and distribution business. are laser-focused on targeting the right con - and our company are providing unmatched sumers with fully integrated global marketing scale and reach, and our operations continue campaigns that work on many levels, across to generate strong and steady cash flows. We many geographies and cultures, and leverage have a track record of returning cash to open house in shareowners and diligently investing back into Florida the business for profitable growth.”

A CONSORTIUM of 10 packaging machin - ery companies based in Tampa Bay, Florida In brief… will come together to host an Open House at their plants during the week of 22nd – G PMMI, the trade association with more than turers in North America. Pursuant to the 26th February, 2010. Companies in need of 550 member companies that manufacture acquisition agreement, Berry will pay approxi - new production machinery can travel to one packaging, processing and related converting mately US$82 million, including assumed debt, geographic location in Florida to see every - machinery, commercially-available packaging for Superfos Packaging, subject to certain cus - thing they might need for a new line. machinery components, containers and mate - tomary adjustments. The companies involved in the Open rials in the US and Canada, has accepted 23 Superfos has been present in the USA House include: Mettler-Toledo Safeline Inc companies’ membership applications. With the since 1986 where it began with a green field (metal detectors and x-ray inspection), vote, PMMI now has 498 general members, operation producing and selling injection Osgood Industries Inc (fillers, lidders and 41 supplier members, 16 materials members moulded plastic packaging. more), Westlund Engineering Co (custom and one processing member. “PMMI is bring - engineering services), Pitney Bowes Inc (fric - ing the packaging and processing supply chain G New York-based Retrotech Inc and Activ tion feeders, booklet collators), Polypack Inc together and responding to the customer OY of Naarajärvi, Finland, have formed a (shrink & stretch wrap equipment), ABC requirement of total system solutions,” said strategic partnership to market Activ auto - Packaging Machine Co (case packers, palletis - Charles D. Yuska, President and CEO of PMMI. mated pallet routing technology to companies ers ), Universal Labeling Systems Inc (pres - “PMMI membership mirrors the industry we with international warehouses and distribution sure sensitive labellers), New England serve, one that focuses on all of the pieces of centres. “Activ is the only major innovation in Machinery Inc (unscramblers, cappers, orien - the manufacturing puzzle that delivers a pack - unit load material handling technology intro - ters, retorquers), Inline Filling Systems (liquid aged good to the marketplace.” duced in the last 30 years,” said Retrotech fillers, cappers and labellers), and KHS (car - President Pete Hartman. “Kraft, Frito Lay, and toners, pouchers and shrink wrappers). G Superfos has successfully entered into an Procter & Gamble have used Activ for years The 10 companies are all within a few agreement to sell its US business Superfos and we recently completed the world’s largest hours driving distance of each other. To learn Packaging Inc to Berry Plastics Corporation, system for P&G so we must now innovate in more visit: www.tampabaypackaging.com. one of the largest plastic packaging manufac - service and support.” Soft Drinks Internationa l – January 2010 AMERICAS 15 Majors agree on distribution

PEPSICO has reached an agreement with Dr Pepper Snapple Group Inc (DPS) to manu - facture and distribute certain DPS products following completion of PepsiCo's acquisition of its two anchor bottlers, The Pepsi Bottling Group Inc (PBG) and PepsiAmericas Inc (PAS). Under the terms of the agreement, DPS will receive an upfront payment of $900 mil - lion payable upon closing of the acquisitions. In exchange, PepsiCo will be entitled to manufacture and distribute Dr Pepper and certain other DPS products in the territories where they are currently distributed by PBG and PAS. The agreement between PepsiCo and DPS, which will replace existing agree - ments PBG and PAS have with DPS, will have an initial term of 20 years, with auto - matic 20 year renewals thereafter. “We are delighted that we have reached a mutually beneficial agreement with Dr Canada; and Squirt and Canada Dry brands ests of our brands and our shareholders,” Pepper Snapple Group to continue to dis - in Mexico. said Larry Young, President and CEO of DPS. tribute their products,” said Indra K. Nooyi, Additionally, in US territories where it has “It demonstrates the value and growth PepsiCo's Chairman and CEO. “PepsiCo is a distribution footprint, DPS will begin selling potential of these great brands and strength - fully committed to vigorously expand, flaw - certain owned and licensed brands, including ens our third-party route to market while lessly distribute and grow Dr Pepper Snap - Sunkist soda, Squirt, Vernors and Hawaiian benefiting our own packaged beverages busi - ple's brands in its appointed territories.” Punch, that were previously sold by PBG and ness. We're excited to be working with Pep - Under the new agreement, PepsiCo will PAS, siCo and are confident in the continued distribute Dr Pepper, Crush and Schweppes “We're confident that this new arrange - long-term growth of our business.” brands in the US; Dr Pepper, Crush, ment, which maintains our balanced and This transaction is subject to PepsiCo Schweppes, Vernors and Sussex brands in flexible route to market, is in the best inter - completing its acquisitions of PBG and PAS.

On shelf…

G Hensley Beverage Company of Phoenix, Bottling Co of Flagstaff and has held the soft politan area, New Jersey, and most of Penn - Arizona has taken on distribution of Dad’s drink franchise since 1943. Further, recent sylvania and Delaware.” Root Beer, Bubble Up and Dr. Wells portfo - expansion into Cochise and Yuma counties lios in 12oz cans, 12oz glass bottles, 20oz has made Nackard the largest beverage pro - G Play Beverages LLC is continuing to bottles, and 1 litre bottles. Hensley has been ducer and distributor in rural Arizona - a ter - expand the availability of Playboy Energy serving greater Phoenix and Prescott Valley ritory of some 90,000 square miles. Drink through three new distribution agree - areas for 54 years and is one of the largest Ben Gregg, CEO of KroniCo, LLC. stated, ments in California. In Southern California, beverage distributors in the nation, distribut - “We are focused on strategic distribution Play Beverages will be working with Allied ing more than 200 brands including specialty agreements with quality distributors”. Beverages Inc of Sylmar and in Northern beverages, energy drinks, water, and teas. The California, with Mussetter Distribution Inc of company operates a sales and delivery fleet G Skinny Nutritional Corp, the maker of Auburn and Superior Products of Susanville. of more than 600 vehicles and services a Skinny Water and a leader in the zero-calorie Manufactured by CirTran Beverage Corpora - customer retailer base consisting of 5,000 enhanced water category, has entered into a tion Playboy Energy Drink is available in 8.4 accounts. Dad’s is one of America’s most distribution agreement with Pennsauken, and 16 oz sizes in both regular and sugar- popular soft drinks. The beverage was devel - New Jersey-based Canada Dry Delaware Val - free. Introduced through test marketing cam - oped in Chicago in February 1937, and it has ley. Under the agreement, Canada Dry paigns in South Florida and California in late since earned a loyal following. In 2007 Dad’s Delaware Valley will bring Skinny Water to 2007, Playboy Energy Drink is also distributed was purchased along with the Sun Crest, Dr. stores in Delaware, Eastern Pennsylvania and in 11 countries in Europe and the Middle Wells, and Bubble Up brands by Hedinger Southern New Jersey. Ron Wilson, President East. Brands, LLC and licensed to The Dad’s Root and CEO of Skinny Nutritional Corp stated, Beer Company LLC. The company headquar - “This is the next step in upgrading our distri - G Celsius, the original calorie burning bever - ters is now located in Jasper, Indiana. bution network. Canada Dry Delaware Valley age from Celsius Holdings Inc, is now avail - brings a sales team of 180 people for the able at A&P and Pathmark Stores, which are G KroniCo LLC, producer of Kronik Energy, sales and delivery of Skinny Water in the owned and operated by A&P. A&P is one of has announced a strategic partnership with region, a significant increase in manpower the country's first supermarket chains and The Nackard Bottling Co, based in Flagstaff, over our previous distributor. They also com - operates over 337 stores in eight states and Arizona. The agreement provides sales sup - plement our neighbouring distributors to the the District of Columbia. There are currently port and distribution of Kronik brand energy north and west, which are also Canada Dry 140 Pathmark supermarkets in the New drinks across most of Arizona. The Nackard distributors, giving us coverage by these three York, New Jersey and Philadelphia metropol - Bottling Co does business as the Pepsi-Cola distributors from the New York City metro - itan areas. 16 DEVELOPMENTS Soft Drinks Internationa l – January 2010 Acquisition Ingredients strengthens Middle East new collection presence of citrus SYMRISE is acquiring the Futura Labs Group, a leading flavours and fragrances GIVAUDAN has created 10 new lemon and manufacturer in Egypt and the United Arab lime flavours through its recent discovery Emirates, paving the way for Symrise to and evaluation of fruit varietals at the citrus expand its footprint in this region. The prod - grove of University of California, Riverside uct portfolio and Futura Labs' client list is (UCR) with which it has a partnership. said to be an excellent fit with Symrise's Research has shown that consumers are existing operations in Egypt. excited by new variations of traditional cit - Egypt, with a population of 80 million, is rus blends. viewed as a fast-growing market. Futura Under its TasteTrek Citrus programme, Labs is a privately held group headquar - Givaudan has identified and analysed over tered in Cairo and the leading local manu - 150 citrus fruit varietals both ‘in the field’ tive. It was a natural extension of the pro - facturer of flavours, emulsions and beverage and in its laboratories, before choosing the gramme to investigate and then launch a compounds, extracts, seasonings and fra - most promising ones for further examina - TasteTrek lemon and lime collection,” grances. It owns development and produc - tion. The new collection is said to reflect the explained Dawn Streich, Global Product tion facilities in Cairo and a recently diversity and breadth of lemon and lime Manager, Citrus. “For the beverage and food established production facility in Dubai. The flavours. industry, this new expanded ingredient personnel have an in-depth knowledge ‘India lime’, ‘Lo Porto’ and ‘Femminello’ palette, combined with our technology, offers about the local taste preferences and con - are just three examples from the collection our customers unique, authentic and brand sumers’ demands. Sales growth and prof - of the 10 new lemon and lime flavours. differentiating flavours to help increase their itability increased the company’s revenues ‘India lime’ with its sweetness and notes of market success with new citrus product to US$15.1 million in 2008. blood orange, lemon and lime candy with launches. Commenting on the acquisition, Dr hints of light kiwi has a mild grapefruit finish. “Consumers are acutely aware of ingredi - Heinz-Jürgen Bertram, CEO of Symrise, said: It shares some of these qualities with ‘Lo ents, label declarations, health issues, quality “We are strengthening our presence in Porto’, an exotic lemon which also has a and cost. They are looking for new beverage North Africa and the Middle East which green-fruity, floral profile with hints of jas - experiences which are authentic, fresh, both have strong potential for further mine and candy-banana elements. ‘Fem - vibrant, sophisticated and natural and have growth. Futura Labs has an attractive base minello’ is a light, fruity, astringent lemon extremely high expectations for their prod - of international and regional clients and with a sweetness and kaffirlime qualities. uct choices. But, above all, they want great- adds valuable new products to our existing “The customer response to our TasteTrek tasting products relevant to their lifestyle and portfolio in this region. The transaction will Orange Collection was overwhelmingly posi - need for refreshment,” she added. enable us to expand our market share while at the same time leveraging synergies in sales and production.” Combining Futura Labs with Symrise's existing operations in the region will create a new market leader in Egypt. The company has significant modern production capacity and an efficient supply chain organisation with a particularly strong position in the beverages industry. Its new production facil - ity for aseptic beverage compounds in Dubai will provide Symrise with access to the beverage industry in the Middle East. The acquisition is expected to be closed in the first quarter of 2010. The founder and current majority owner of Futura Labs, Dr Karim Greiss will continue to manage the businesses following their integration into the Symrise Group. • Meanwhile, Symrise has established a special business unit to expand its portfolio of health-oriented foods. The new Con - sumer Health unit will specialise in creating functional ingredients for food supplements and flavour solutions for health products. THE first cocoa beans produced from UTZ Certified farmer co-operatives have been delivered for The head of the new unit is Dirk Bennwitz. processing by Cargill Cocoa & Chocolate. The use of beans from these certified sources will be extended to the complete product portfolio. Harold Poelma (Cargill, front left), Daan de Vries (Cocoa Programme Manager UTZ Certified, front right) with managers of the first two certified co-operatives, and the certified cocoa beans. www. softdrinksinternational.com Soft Drinks Internationa l – January 2010 INGREDIENTS 17

Jerome Tauzin, Product Manager for fibre innovation Fibre to the fore at Tate & Lyle commented: “The results of our research show very clearly increased recognised RESEARCH released by Tate & Lyle has consumer awareness of the importance of underlined the growing awareness by Euro - fibre and the huge potential of high in fibre DSM’s lactotripeptide blood pressure man - pean consumers of the importance of fibre. products. Growing numbers of consumers agement ingredient, tensVida, has won the It has shown that people across Europe con - recognise that they are looking at ways to Outstanding Application in Nutraceuticals tinue to struggle to meet their daily fibre ensure they meet their daily fibre require - category at the 2009 European Outsourcing intake, with a third of the survey’s 1,565 ments. Awards. Judges commended DSM’s strategy respondents admitting they do not consume “At Tate & Lyle, we are committed to for developing and launching tensVida with enough fibre. Young people were most con - helping manufacturers create affordable, fibre a highly innovative approach. This latest cerned. enriched food and drinks. Our health and award for tensVida recognises the close col - Further, fibre is now seen as almost as wellness innovation centre houses laboration between DSM and its partners: valuable as more established claims such as researchers, application scientists, nutrition - the University of Maastricht, a large dairy ‘low in fat’. Forty per cent of the respon - ists, regulatory and quality experts and prod - company, a prominent consumer products dents rated fibre as an important benefit uct management personnel, all of whom are company and TNO, a leading independent when purchasing products, while 72% said available to help our customers formulate Dutch research organisation. they would be willing to pay extra for prod - new products and improve existing ones.” Garnet Pigden, Senior Vice-President ucts enriched with fibre (up from 50% in This month Tate & Lyle is opening Functional Foods, DSM Nutritional Products, 2008). Twenty six of the respondents sug - Europe’s first dedicated polydextrose pro - comments: “The award further highlights gested they would be willing to spend 20% duction line to manufacture a range of DSM’s commitment to research, open inno - or more for products which include a ‘high easy-to-use, low calorie, cost effective solu - vation and science-based product develop - in fibre’ claim (up from 16% in 2008). ble fibres . ment. We are encouraged by the response to tensVida to date and are very pleased to receive this recognition. Our integrated ing blood pressure is the so-called lac - approach was crucial to achieving success, totripeptide Isoleucine-Proline-Proline (IPP). particularly as extensive research, product Although lactotripeptides are present in development and new manufacturing normal dairy products, they are inactive Send your news to: processes were required.” within the original milk protein. DSM devel - tensVida contains specific, naturally-occur - oped innovative enzymatic technology to news@ ring dairy peptides called lactotripeptides release and activate the peptides. which have been shown to help control With the benefit of a clean taste, softdrinksinternational.com blood pressure in a number of clinical stud - tensVida is suitable for a broad range of ies. The active peptide responsible for lower - applications, including waters and juices.

More than oranges and lemons

WITHIN the framework of its 'Citrus Com - petence' project, Frutarom is offering 27 natural and FTNF (from the named fruit) citrus flavour variants. These include grape - fruit, lime, mandarin, tangerine, orange, lemon, clementine, pomelo, yuzu and blood orange. They can be incorporated singly or in combination into non-alcoholic beverages including flavoured water, carbonated soft drinks, juices and juice drinks. 'Citrus Competence' is the platform which Frutarom shows how, from a sensory perspective, the areas of refreshment and freshness are intrinsically linked to the chemical makeup and the interaction of the raw materials. The company points out that citrus flavours have complex sensory pro - files and that it is especially challenging to create the desired flavour type. The flavours selected by Frutarom embrace innumerable nuances, with sensory descriptors ranging from zesty through sweet to pine. They are all natural. An inter - national expert group from the company’s sites across Switzerland, the UK and Israel has compiled this flavour range for tasty, yet healthy, clean label products. on the impact of new legislation coming in citrus tonalities and a more in depth view In the first quarter of 2010 the 'Citrus 2011 pertaining to the 95:5 ruling for natu - of the importance of freshness related to Competence' project will continue to focus ral fruit specific flavourings, combinations of stability and its relevance for beverages. 18 INGREDIENTS Soft Drinks Internationa l – January 2010

value and for which there is potentially high Eye health Functional forum… demand. K+S has invested €28 million in the OmniActive Health Technologies of Short facility in order to establish itself as an effi - Hills, New Jersey, has launched Lutemax Range extended cient provider in a growing market segment. 2020, a next generation eye health ingredient BASF has extended its LycoVit range with a Dr Ernst Andres, a member of the execu - that combines lutein and zeaxanthin isomers. vegetarian lycopene formulation designed tive management of K+S KALI GmbH, said The human eye contains lutein and zeaxan - especially for beverage and food applications. “We want to set new standards worldwide thin isomers, namely RR zeaxanthin and RS Called LycoVit 10 CWD/S the product is in the production of high-value potash salts zeaxanthin, which have been researched for allergen-free, vegetarian, non-animal derived, for healthy foodstuffs and balanced nutrition their key role in protecting against age- protein-free, GMO-free, BSE/TSE-unaffected, from the Zielitz site.” Suitable potassium related macular degeneration. Lutemax 2020 kosher and halal. As it is cold-water dis - chloride (KCl Food Grade) is used in the is claimed to be the first ingredient that pro - persible, it is suitable for basically all bever - production of fitness drinks and other food - vides enhanced levels of zeaxanthin isomers, ages like lemonades, sport drinks, stuffs. along with lutein, for convenient and more multivitamin juices, fruit-based drinks, ready- beneficial nutrient availability to the eyes. to-drink beverages, liquid supplements and Brain health meal replacements. Naturex has launched Cereboost, a new Q-10 energy Sound scientific evidence for health bene - ingredient for brain health. In a recent clinical Taiyo Europe has developed a water soluble fits as an antioxidant and in prostate health study, conducted by the Brain Science Insti - ingredient with 10% coenzyme Q-10 con - exists for BASF's LycoVit. In clinical studies it tute at Swinburne University in Melbourne, tent. SunActive Q-10 offers beverage manu - was shown that intake of LycoVit supple - Australia, the subjects supplemented with facturers the antioxidising benefits of Q-10 in ments can reduce oxidative damage in white Cereboost experienced significant improve - an easy-to-use format. Q-10, or the co- blood cells of elderly women, and it can ment in the cognitive areas of working mem - enzyme ubiquinone, plays an essential role in inhibit progression of age-related prostate ory and alertness. Cereboost is a patent the body’s energy generation, in particular in enlargement in elderly men. pending extract of American ginseng that is the heart and liver, where energy require - suitable for use in beverages. Developed for ments are greatest. Acting as an antioxidant, Functional additions its activity on cognitive performance, it has a Q-10 is known to help address metabolic California-based BI Nutraceuticals has added specific profile of ginsenosides. Naturex says disorders and hypertension. The co-enzyme’s four new extracts that can be used in dietary these unique characteristics make Cereboost low polarity and thus water solubility has his - supplements, functional foods and beverages the ultimate ingredient for brain support, for torically posed a problem to manufacturers. to its ingredient library Elderberry: a 4:1 ratio people of all ages. Taiyo’s advanced research and technological extract that can be used to boost antioxi - capabilities have overcome this issue, devel - dant properties: available in a water-soluble Nutritional oping a water-soluble product suited to a formulation for use in beverage applications. Novus International Inc of St. Louis, Missouri, variety of applications, which includes bever - Rosemary: standardised to a 2.5% rosmaric has launched its human nutrition division, ages and yoghurts. acid; rosemary is one of the most powerful Stratum Nutrition. Stratum will focus its nature-derived antioxidants. Mangosteen: a efforts on growing a portfolio of specialty high antioxidant superfruit from Asia; available and functional ingredients that target busi - in a water-soluble formulation for use in bev - ness-to-business manufacturers of foods, bev - erage applications. Yerba Mate; available as a erages and dietary supplements in North 4:1 ratio extract or an extract standardised America and Europe. The division's remit is to 20% caffeine. Engineered to have a very to develop a portfolio of branded, value- clean taste for food and beverage applica - added ingredients for human health applica - tions specifically. tions such as immune health, bone health, joint health, weight management and healthy Fitness ageing. One of Stratums' first moves has K + S 's new facility for the production of been to enter into a 'Technology Partner - potassium chloride has now come on stream ship' with ESM Technologies of Carthage, at the German Zielitz plant. The facility will Missouri regarding its NEM (Natural Eggshell extend the site’s range of products to Membrane) joint health ingredient which has include a product that is particularly strong in applications within beverages.

G FloraGLO Lutein is the preferred brand range is 4,5-Dimethyl-2-isobutylthiazole; 2- In brief… of lutein used in doctor-recommended eye isobutyl-4,5-dimethylthiazole whose green, health supplements, according to the earthy, nutty, geranium, tomato-like character - G Fortitech Europe entered the Russian National Disease and Therapeutic Index istics make it ideal for use in a variety of flo - market with its participation at Ingredients (NDTI) syndicated report (August 2008- ral and vegetable formulations. Key Russia 2009. August 2009, US Data). FloraGLO has applications include beverages where a dose The company, while a newcomer to the GRAS (Generally Recognised as Safe) status of 0.001 ppm is recommended. Russian market, has over 23 years of experi - for several food and beverage applications. ence fortifying foods and beverages utilising Andrew Martin, Vice-President of Global G Danisco has broken ground on a major ‘custom nutrient premixes’ and has aligned Marketing for Kemin Health, said the report, plant expansion at the Danisco cultures itself with KUK, an established distributor in “really validates the product’s ability to plant in Madison,Wisconsin. The investment Russia and eastern Europe, to develop forti - improve eye health as well as provide our includes one of the largest ultra-cold stor - fication opportunities with food and bever - customers with an unmatched promotional ages in the US as well as pelletising produc - age manufacturers in these marketplaces. A advantage other brands can’t offer.” tion rooms. The new Madison facilities are premix is a blend of multiple functional expected to go into operation in August this ingredients from a comprehensive selection G Treatt plc, has extended its range of year. The investment is part of the recently of vitamins, minerals, amino acids, nucleotides FEMA-accredited specialty chemical ingredi - announced $90 million that will be invested and nutraceuticals. popularly used in sports ents with the launch of six new synthetic by Danisco to expand its cultures capacity drinks and juices. nature-identical products. Included in the worldwide. Soft Drinks Internationa l – January 2010 19 “Soft““SSofoftt drinks play a ppositiveositivositivee ““TheTThehe sofsoftt drinks industrindustryy roleroolele in a balancedbalanced diet”diet” pprovidesrovides choicchoicee ttoo meet cconsumeronsumer demand”

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to a new study from Texas. Green tea con - tains between 30% and 40% of water- extractable polyphenols. Over 50% of participants in the University of Texas M. D. Anderson Cancer Centre study, which Science Monitor used Ito's green tea extract, experienced a clinical response to the extract, according to findings published in Cancer HFCS under scrutiny again Prevention Research. Whilst the findings RESEARCH presented at the American are encouraging, experts state that they Society of Nephrology's 42nd Annual A monthly are not conclusive and much more Meeting and Scientific Exposition in research must be carried out to fully California, US, has suggested that a high update from understand the longer term prevention intake of fructose, mainly in the form of Diana Amor, effects and to investigate the potential high fructose corn syrup (HFCS) could be benefits for those at highest risk of oral putting people at risk of developing high Scientific cancer. blood pressure (hypertension). Editor Food e-news. According to a summary in Eurekalert Dr Pepper withdrawn in (29/10/09), over the last 20 years, rising reading Scientific Services Ltd. Northern Ireland obesity rates have coincided with large COCA-Cola Hellenic Bottling Company increases in fructose intake, associated in has withdrawn certain batches of Dr the US with the use of HFCS. Today, The study was evaluated by health Pepper in Northern Ireland, because of Americans consume 30% more fructose experts writing for 'NHS Behind the high levels of benzoic acid. The Food than 20 years ago and up to four times Headlines' and found to have certain lim - Standards Agency has issued a Food more than 100 years ago, when obesity itations. For instance, details of the meth - Alert for Information. rates were less than 5%. This increase ods used were not fully disclosed and the also mirrors the dramatic rise in the work has not yet been peer reviewed. Children accidentally swallowing prevalence of hypertension, although Blood pressure can vary according to how beverage can pull tabs previous research has not shown a con - and when it is measured, and a single ele - OHIO investigators have reported at the sistent relationship between fructose vated blood pressure measurement can - annual meeting of the Radiological intake and hypertension. not be used as an indication of Society of North America that children Dr Diana Jalal, a nephrologist at the hypertension. Also, it is difficult to single are accidentally swallowing beverage can University of Colorado, described her out the effects of an individual nutrient, pull tabs. A radiologist decided to inves - cross-sectional study in which data from and a high fructose intake may simply be tigate the issue after he saw a child who 4,528 healthy adults, taking part in the a marker of a generally unhealthy diet. had swallowed a tab. His team assessed US National Health and Nutrition Despite the fact that HFCS is associated all radiology reports over a 16-year period Examination Survey (NHANES), were with a high fructose intake (and possible from their centre and identified 19 cases. used. The participants completed a adverse effects thereof) it is noted that The majority of these cases involved dietary questionnaire which included table sugar (the disaccharide sucrose) teenagers. He is quoted by Reuters as say - details of their consumption of fruit contains fructose and glucose in equal ing that this makes sense because the kids juices, soft drinks, bakery products and measure. Lastly, the cross-sectional who are sitting around drinking out of confectionery. This allowed Jalal and col - design of the study means that it is not soda cans are going to be older. He con - leagues to calculate their fructose intake. possible to establish whether one factor tinues by saying that they fiddle with the It is explained that although fruits con - causes the other, as they are both meas - tab, break it off, drop it in the can, forget tain fructose this was not included in the ured at the same time. they've dropped it in the can, and then intake calculations because the authors swallow it or play with it in their mouth suggested that the content of ascorbate Green tea extracts may protect and swallow it by mistake. None of the 19 (vitamin C), antioxidants and potassium against oral cancer cases had adverse outcomes, although countered the effects of fructose. The par - EXTRACTS from green tea may prevent any of them could have caused serious ticipants' blood pressure was also meas - the formation of mouth cancers in people problems such as obstruction and tears in ured. Confounding factors taken into with risk signs of the disease, according the bowel. account when analysing the data by mul - tivariate logistic regression were demo - graphics, co-morbidities, physical activity, total calorie intake, and salt and calcium intakes. Results showed that participants who ate or drank more than 74 grams/day of fructose (2.5 sugary soft drinks per day) increased their risk of developing hyper - tension. Specifically, a diet of more than 74 grams/day of fructose led to a 28%, 36%, and 87% higher risk for blood pres - sure levels of 135/85, 140/90, and c l P

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ed with higher odds of getting high blood t c i pressure. P 22 ProDUCTS Soft Drinks Internationa l – January 2010 Juices & Juice Drinks Smooth makeover

SOUTH AFRICA The Loaded Smoothies brand was an almost overnight success when it launched its packaged smoothies in February 2009. Now, with sales growing rap - idly, the range has a new look. Co-founder Mario Thompson says the packaging “oozes sophistication, a premium attitude and mouth-watering flavour”. The makeover strategy is based firmly on research showing that consumers enjoy packaging which communicates great taste appeal, he explained. This is achieved by strong fruit graphics, with a much simpler layout and less complicated flavour names. The previous look was rather cluttered, albeit in a friendly and funky way, cramming Heneck of JMC Melnick, the company which Loaded Smoothies describes itself as a lot onto the 200ml Tetra Brik packs. introduced Red Bull to South Africa and being “hell-bent on working in a sustainable Now the message is much more straight - handles several other leading brands, that way, because we know that our philosophy forward – it emphasises that Loaded Loaded Smoothies sat well in its portfolio. around recycling, ethical procurement and Smoothies deliver a quick, concentrated JMC Melnick’s distribution network has seen commitment to reducing carbon emissions is nutritional boost. They contain only fruit with the brand listed in major grocery and con - healthy for everyone, not merely marketing no added sugar, preservatives, stabilisers or venience store chains. buzz words aimed at green washing our colourants. Flavours in the Loaded range are Berry organisation”. Brothers Mario, Robert and Mark Thomp - (‘strawberries and other fruit’), Kiwi (‘kiwi, Loaded has recently endorsed its first son worked on the drink recipes for over a apple and other fruit’), Mango (‘mango, sports celebrity: South African cricket great year before deciding how best to hit the orange and other fruit’) and Passion Fruit JP Duminy. He will be taking part in promo - market. They were able to convince Glen (‘passion fruit, pineapple and other fruit’). tional campaigns.

Manager, Global Juice Center, The Coca-Cola tity was created to address a business chal - Uniform new look Company. “Our new, uniform packaging lenge, not to simply update a package. This is design system unites key brands in our juice truly designing on purpose.” GLOBAL The Coca-Cola Company has portfolio, including Minute Maid, Del Valle, The US has been the first to see the unveiled a new visual identity for its juice Andina and Cappy, under a single, iconic changes in Minute Maid packaging, Con - brands. The new look is being implemented brand identity.” sumers of other juice brands, such as Del across brands worldwide and is part of the The new look was created in-house at Valle, Andina and Cappy, will experience the company's effort to expand its global leader - Coca-Cola. David Butler, the company's VP new designs as they are rolled out in their ship position in the juice category. of Design, said: “This scalable, common iden - local markets this year. With more than 100 juice and juice drink brands available in 145 countries worldwide, the company's share of the juice category has nearly doubled over the past 10 years and its global juice volume is now twice the size of its nearest competitor. The company has grown its ready-to-drink juice and juice drinks business in the 10 years from 1998 to 2008 at an annual growth rate of 11% and is the largest buyer of fruit for juice consump - tion, buying one in six of all oranges processed for juice. Based on consumer research, the new design builds on elements of the Minute Maid look, including the black rectangle and white logotype lettering, while adding a green horizon mark and new fruit photogra - phy. The move was made to improve shelf stand out, drive cost efficiencies and create consistency across a world family of juice brands and products. “The scale and magnitude of this world - wide rebranding effort is significant for our juice business,” said Guy Wollaert, General Soft Drinks Internationa l – January 2010 ProDUCTS 23

along with cranberry sauces and sweetened oceanic dried cranberries. It could be extended in future to include new product formats. distribution Heinz became a major Australasian bever - age player in 2008 when it acquired Golden AUSTRALIA From the beginning of March, Circle which produces a large portfolio of the Ocean Spray range of beverages will be juices, fruit drinks and whole fruit products. produced and distributed in Australia by Across the Tasman Sea in New Zealand, Heinz. The agreement covers Ocean Spray’s James Crisp Ltd will continue as Ocean existing cranberry and other fruit drinks, Spray’s distributor but some of the range will be sourced from Australia. “We believe that Ocean Spray will add another dimension to the Heinz business Winter warmer and provide a strong opportunity for growth,” said Anne-Maree Ogilvie, Ocean USA Columbia Gorge Organic (CoGo), an Spray’s Regional Manager for Australia and all-organic, fresh juice and fruit company, New Zealand. has added a new drink to its Satisfier line: Heinz Australia’s Sales Director, Michael Meyer Ginger Lemonade, a spicy lemonade, Jones, said the strength and heritage of the made with fresh ginger, cayenne pepper and Ocean Spray brand sat well within the com - Meyer lemons. CoGo created the beverage pany’s portfolio. “The manufacturing capabil - for people seeking a refreshing and sooth - ity of Heinz Australia – particularly following ing organic beverage during the cold, winter its acquisition of Golden Circle, which months. included juice making facilities in Queensland “We’ve got a great new and Victoria – also provides Ocean Spray product that will both with excellent product innovation opportu - warm people up and be nities and capacity for growth.” good for them. Comple - menting the cayenne pep - per and fresh ginger, we’ve got classic Meyer lemons, www. softdrinksinternational.com which are known to be sweeter and less acidic than Seasonal move the more common lemon,” said Jimmy Stewart, co- rTD licence FINLAND In time for the festive season founder of Columbia Gorge and targeting family consumption, Hartwall Organic. “We source the AUSTRALIA Frucor is now marketing and developed Jaffa Christmas Apple, an apple Meyer lemons directly from distributing the Angostura Lemon, Lime and flavoured drink. Produced from natural fruits Stehly Farms and Sundance Bitters RTD under a long-term brand and spices, Jaffa Christmas Apple has been Farms, both of which are licence. It is being sold predominantly in the available in 1.5 litre recyclable glass bottles. located in southern California.” grocery, route and P&C (petrol and con - The apple-based soft drink contained gin - Meyer Ginger Lemonade is available in venience) channels. ger and vanilla as auxiliary flavours. “Hart - new, CoGo-designed 16 fl oz recyclable Distribution of the traditional Angostura wall Jaffa Christmas Apple is the real plastic bottles for the suggested retail price Aromatic Bitters in its iconic 200ml bottle authentic Christmas treat for the holiday of $3.29. Columbia Gorge Organic is a is not covered by the agreement. This season. It's a Christmas taste and its striking rural, family-run farm. They pack fresh fruit, remains with the island2island Beverage red colour makes this the ideal drink for manufacture juice, and process puree from Company, with a focus on the on-premise family gatherings,” said Tuija Kleimola, Hart - fruit they grow. channel. wall's product marketing spokesperson.

River, plus clothing from First Ascent, to a mechanic and publicised via a promotional Wild adventure total value of R12,000. Ten consolation neck tag on Wilde’s 1 litre packs and stick - prizes of Wilde juice hampers are also ers on six-packs of 200ml juices. SOUTH AFRICA Wilde Pressed and available. Wilde is also offering consumers the Squeezed Fruit Juice is running a summer The Orange River holiday is provided by chance to win a monthly juice hamper by competition with a major prize of an specialist travel operator, Wildthing Adven - signing up online or joining the brand’s adventure trip for two to the Orange tures. The promotion is based on an SMS Facebook group. 24 PRODUCTS Soft Drinks Internationa l – January 2010 Energy & Sports Drinks Marketing drive

UK Christiano Ronaldo’s natural sports drink, Soccerade, is embarking on a multi- million pound national marketing pro - gramme to promote its natural and caffeine-free credentials. The brand hopes to cash in on a com - bined £15 billion sports and energy drink sector in the UK as its natural approach continues to appeal to sports enthusiasts. In Portugal, the brand has attained a 9% mar - ket share since launch and it is currently growing its share in Germany. An interna - Now the brand has launched a national tional roll-out is planned to distribute in a initiative using world champion freestyle further 60 countries. footballer, John Farnworth, to search for a Developed by sports formula parent Soccerade Dream Team of grass roots play - company Leppin, Soccerade has no artificial ers. Winners will receive a minibus for their flavourings, colourings or preservatives. It school team. The UK team hopes to go on comes in four flavours, Wild Berries, Cold and play other Soccerade countries in an Blue, Orange and Lemon Lime, in 500ml international level tournament. PET bottles. The product is used and The campaign is using above and below endorsed by FIFA World Player of the Year, the line activity including PR with regional Cristiano Ronaldo, who features on all POS media partnerships to drive awareness and Christiano Ronaldo quenches his thirst with and marketing material. trial. Soccerade.

Shot distribution Coconut health Daytime energy

SPAIN Voltz International has signed a deal USA Go Fast Sports and Beverage Co has BRAZIL Coca-Cola Brazil has launched with leading Spanish retail distributor Covaca introduced a new variant which features Gladiator, an energy drink for day – not SA to market its energy shot drink through - coconut water and the natural sweetener nighttime consumption. The product has out Spain, the Canary Islands and Balearic stevia. already gained a 23% market share in Mex - Islands. “Coconut water is full of ico and has been introduced in Brazil in two “Covaca is a leading distribution company electrolytes, calcium, potassium, versions: Citric Fruits and Wild Fruits featur - with almost 25 years’ experience,” said Rob magnesium; all of which have ing natural ingredients such as guaraná and Arnold, CEO, Voltz International. “The com - proven health benefits. We are coffee. pany’s established wholesale distribution net - excited to bring coconut The drink comes in 473 ml packages and work will ensure wide market penetration of water to the energy drink is a sister brand to Burn which currently has Voltz to the convenience sector throughout industry. Go Fast choose stevia a 12% share of the market. The company Spain.” as a sweetener supplement for expects that the energy drinks category will “We anticipate that Spain will very quickly the new Go Fast Coconut continue to expand in Brazil. According to follow the success of the US and UK energy Energy Drink because of the Nielsen data the category has grown from 1 shot markets,” commented Raul Díez, Chief consumer demand for low-car - million litres per year to 12 million litres Marketing Officer, Covaca. “We looked at bohydrate and low-sugar alternatives,” said over the past three years. various different energy drinks to help us Jody Shepherd, the company's President. take first mover advantage in the region and our research showed that Voltz was the superior product in terms of taste and an energy boost without sugar and high health benefits and was backed up by a solid concentrations of caffeine. business model and excellent marketing sup - “Although Voltz was only launched in the port.” UK last year it has experienced significant The Voltz energy shot comprises a combi - sales success and already has a strong nation of B vitamins, amino acid and antioxi - brand,” added Díez. “We are therefore, dants. The concentrated bottle of energy very excited to be teaming up with Voltz to does not contain carbohydrates and only bring this powerful little energy shot drink to supplies three calories, giving the consumer Spanish consumers for the first time.”

www. softdrinksinternational.com Soft Drinks Internationa l – January 2010 ProDUCTS 25

ety of athletes.” Turning up the Classic partners Replay is based on an original concept from the creative teams at Gatorade and heat USA The Gatorade Company and FOX TBWA\Chiat\Day Los Angeles. Sports Net have announced a national INDIA Coca-Cola has introduced its pre - broadcast and digital partnership to build on mium energy drink brand Burn in a phased the success of Replay , the popular docu - roll-out. It will initially be made available in mentary programme created by Gatorade Açai energy select premium channels and outlets in that restages classic games from great sports Mumbai, Delhi and NCR and Bangalore. rivalries. USA Açai Roots, supplier of 100% natural With the tagline 'Can you take the heat?' “Gatorade believes once you're an ath - Brazilian açaí pulp products, has launched Burn is targeted at trendsetting, socially lete, you're always an athlete,” said Dr Kim nex4 Açaí Energy Shots aimed at health-con - active and adventurous young adults. Its key White of the Gatorade Sports Science Insti - scious on-the-go consumers, looking for a ingredients include guarana, taurine, glu - tute. “Replay allows us to take our science sustained boost of energy. curonolactone, caffeine, inositol and theo - from the lab to the field by leveraging our The shot combines antioxidant-enriched bromine and it comes in a 250 ml slim can deep understanding of sports hydration and superfoods; ingredients include açaí, acerola, priced at Rs75. nutrition and the expertise of a variety of guarana and green tea. The formula is Speaking at the launch, Ricardo Fort, Vice- training partners to help prepare these ath - claimed perfect as an energy shot or for President, Marketing, Coca-Cola India, said: letes for another shot at glory. In addition, mixing with any liquid to make juices, shakes, “We are constantly evaluating and exploring the Replay athletes will help us garner a smoothies or even healthy cocktails. the opportunities to expand and diversify deeper understanding of the needs of a vari - “The idea behind the shot was to develop our beverage portfolio. I am confident that an innovative açaí product for our con - Burn's potent energy formula, will find a spe - sumers. Something completely new, with cial appeal amongst the trendy and socially the line consumer engagement campaign which they would be extremely pleased,” active young adults.” involving large scale sampling and presence said Igor de Freitas, the company's CEO and The launch is being supported by a below in fashion, music and Bollywood. co-founder.

Can first for car link

USA Monster Energy has partnered with DUB Publishing and co-founder Myles Kovacs to develop Monster Energy DUB Edition. According to Kovacs, producer of DUB Magazine - a custom car culture mag - azine - and the Monster Energy DUB Show Tour (the world's largest custom auto show and concert tour) the two brands created the drink to reach the African-American and Latino demographic, mostly males 18- 34. DUB approached Monster about the partnership because no other energy drink company had captured this particular con - sumer. The drink has been launched in the first 32 oz resealable Jumbo Cap Can from Ball Corporation. The Jumbo Cap Can is light - weight, portable, unbreakable, quick to chill and 100% recyclable. It also features a unique 'pop and smoke' effect when opened. “Monster Energy DUB Edition is a truly innovative package - a unique beverage in the first-ever 32 oz Cap Can,” said Mark Hall, President, Monster Energy. “It is the first co-branded, urban-targeted energy drink, and the can design communicates the product's functional nature and aggressive positioning.” The can includes logos for both brands and pays homage to the automotive culture and urban lifestyle. It features a can end with a patented, eye-catching, lug-cap clo - sure from Dayton Systems Group Inc. Ball is the only company to offer the 32 oz and 750 ml Jumbo Cap Cans, Mike Herdman, its Chief Commercial Officer, said: “We are excited to offer another resealable stands out on the shelf.” set the colour and graphic tolerances for can option to our customers, one that pro - Monster Energy worked with Ball's graph - reproduction of the graphics and logo on vides a real, functional consumer benefit and ics department in Broomfield, Colorado to the aluminium cans. 26 PRODUCTS Soft Drinks Internationa l – January 2010 Water & Water Plus Drinks Stevia sweetened Vital message

NEW ZEALAND PureCircle, a leading MIDDLE EAST Revitalised, environmen - producer of natural high intensity sweeten - tally-friendly packaging for Coca-Cola’s Arwa ers, has teamed with Frucor to offer Revive bottled drinking water is being introduced Supplement Water. This is marketed as the throughout the Middle East. The uniquely- country’s first low-calorie vitamin-enhanced shaped 500ml and 1.5 litre PET bottles have beverage to feature a stevia all-natural been released initially in the UAE, followed sweetener. Revive Supplement Water is by a regional roll-out. sweetened naturally by PureCircle’s Reb a. Arwa bottles now feature transparent “Revive is the latest extension to the sup - labels with stylised water elements intended plement water range from Frucor Beverages to underline the brand’s credentials of purity. in New Zealand,” said Chris Hession, Pure - The de-cluttered design focuses on one Circle’s Sales Vice-President for the Asia message: Vitality for Life. Pacific region. About 30% less ink is used than previ - “We are delighted to be associated with ously while the bottle is lighter and easier to Frucor in this important launch for the cate - crush for recycling. The bottles are also now gory which further underlines the growing packed in 100% recycled boxes with less ink support for stevia by major food and bever - used in lettering. age manufacturers in Asia Pacific.” “Arwa is amongst the most trusted pack - aged water brands across the region and the evolution is representative of its impressive growth in the category,” said Antoine Tayyar of Coca-Cola Middle East. The brand had taken its original character - istics to another level, he claimed, “merging practicality with both style and individuality, while still communicating its refreshing natu - ral qualities.” Arwa is produced locally in Riyadh (Saudi Arabia), Qatar, Kuwait City, Al Ain (UAE), Bahrain and Ramallah (Palestine).

Celebrity support

UK Deeside Mineral Water and the charity fresh2o have teamed up to launch an exclu - sive range of bottled water fronted by celebrities. The limited edition 500ml bottles feature A-list stars all shot underwater by renowned photographer Candice. Actresses Keira Knightley and Kelly Brook, model Lily Cole, plus DJ Judge Jules and Iron Maiden drummer Nicko McBrain are among those supporting the initiative. Sales will help raise money for fresh2o, the charity dedi - cated to enabling the provision of clean safe water for drinking and sanitation purposes worldwide. Deeside Mineral Water flows from a spring near Balmoral Castle in the Scottish Highlands with health properties dating back to 1760. Celebrity drinkers have included Queen Victoria, Lord Byron and more recently Tom Cruise. Ten clinical studies have shown Deeside Mineral Water can benefit health and skin conditions, thanks to miner - als absorbed during its 50-year natural filtra - tion process.

www. softdrinksinternational.com Soft Drinks Internationa l – January 2010 PRODUCTS 27 Sustainable Award winning

USA Responding to consumer demand for UK Wenlock Spring won three industry a larger bottle, Native Water has introduced awards for its new glass bottled spring water a sustainable bottled water in a 700 ml size. range at the 52nd British Bottlers Institute The water is locally sourced from springs in (BBI ) Gala Awards Dinner held in London. the heart of the Berkshire Mountains in BBI presented Wenlock Spring Water with a Western Massachusetts and packaged in Medal, Diploma and Gold Award for the recyclable biodegradable PET bottles. excellent taste of its still and sparkling Native Water is bottled in ENSO bottles, waters and a Gold award for the bottle a biodegradable PET plastic bottle. The bot - design presentation, with a label design by tles are produced with Ecopure, an additive branding specialists Carl Jones Design. added to the plastic manufacturing process Wenlock Spring is based in Wolverton, Bruce and Matthew Orme of Wenlock Spring that allows the bottles to be metabolised Church Stretton, Shropshire. The water is and Carl Jones (centre) of Carl Jones Design. and neutralised on a microbial level, break - drawn from a naturally protected and totally ing down the plastic. They maintain the sustainable source beside Wenlock Edge, a The Wenlock Spring still and sparkling same physical properties and strengths as limestone escarpment created 400 million waters are available in recyclable glass bot - existing PET plastic bottles yet provide a years ago, where it is pumped directly to the tles in 330ml, 750ml and 1 litre sizes or PET more shelf stable solution than starch-based bottling hall through stainless steel pipes and bottles available in 500ml, 500ml (sports PLA materials and oxo-degradable plastics. bottled at source. cap), 1litre, 1.5 litre and 2 litre sizes. The bottles are biodegradable in both anaerobic and aerobic environments and can also be successfully mixed with standard PET plastic recycling. Winter bottle In brief… With the new 700ml size, and its initial 500ml product, Native Waters says it is UK S. Pellegrino has intro - G UK Highland Spring, the UK’s leading now the first company to offer a main - duced a limited edition win - produced brand of bottled water, recently stream recyclable, biodegradable bottle ter bottle with its green, sponsored the Barclays ATP World Tour made with 25% recycled plastic. “Demand blue and red star decorated Finals, the end of season men’s professional for Native Water is exceeding our initial with delicate snowflake art - tennis event, which took place at London's expectations,” said Rodger Cohen, Vice- work. Launched in time for O2 venue. President and co-founder. “Organisations the festive season, Alice As a long term supporter of British ten - across the region are looking for ways to Costes, S. Pellegrino Market - nis, the sponsorship is a natural fit for High - provide their consumers with the healthiest ing Manager, said the bottle, land Spring, who are also the exclusive and highest quality natural spring water “is perfect for celebrating a beverage sponsor to Andy Murray, Jamie with a minimal carbon footprint. They’ve season full of festivities, din - Murray and Judy Murray. Highland Spring is asked for the new 700 ml bottle and we ners and family gatherings also an official supporter of the Lawn Ten - are happy to provide them with an addi - with a special touch of nis Association. tional option.” style.” G NORWAY Isklar Norwegian Glacial Natural Mineral Water has won Gold for its packaging at the prestigious Pentawards in Brussels. Isklar’s award-winning facetted bottle is designed to mirror the beauty of the Norwegian glaciers from where the mineral water is sourced. Isklar CEO Peter Krogh remarked, “Isklar has worked hard to develop a captivating, relevant and unique brand identity. This award proves that the Isklar story continues to resonate and engage.”

G UK Nestlé Pure Life, is the new official water of the London Marathon. The spon - sorship was previously held for 11 years by sister brand, Vittel, but will switch to Nestlé Pure Life this year at the same time as the headline sponsorship moves from Flora to Virgin. Rebecca White, Head of Marketing at Nestlé Waters UK, said: “We’re delighted to be associating the Nestlé Pure Life brand with such a fantastic, high-profile event as the London Marathon. “As an event that brings families together to cheer each other on, Nestlé Pure Life UK Britvic's new drench advertising campaign stars a hamster jazz band and demonstrates that will be there to keep kids and adults alike best performances come from being hydrated. A nationwide search chose four hamsters to form well hydrated whether they’re taking part ‘The Clever Hamsters’ and star in the advert, which shows them performing a note-perfect jazz or simply watching.” To celebrate its first track, whilst keeping themselves topped up with drench spring water. year as sponsor Nestlé Pure Life will have its own running team. 28 PRODUCTS Soft Drinks Internationa l – January 2010 Global campaign Carbonates starts in London UK 'Grab a taste of Friday' is the new global campaign from Fanta, Coca-Cola's flavoured Zero calories carbonate brand. The idea is to promote the less serious attitude of the brand by celebrat - USA Seattle-based Jones Soda has added a ing the positive feeling associated with Fri - zero calorie line called Jones Zilch. “The days. demand for a healthy beverage alternatives To support the campaign a range of limited continues to grow,” said Joth Ricci, the com - edition pack designs have been introduced pany's President and CEO. “With Zilch, we along with a series of fun and rewarding 'Grab a taste of Friday’ campaign is an excit - are able to offer current consumers, a zero Fanta experiences. Both will be unveiled in ing milestone for the Fanta brand. We see the calorie beverage option that has an amazing 2010 and have been designed to engage with addition of this pillar as integral in the future taste and is available in a variety of flavours. mums and the brand's core teen market. vision for the brand.” We also believe this product will expand the The first stage of the campaign launch has Cathryn Sleight, Marketing Director at consumer base of Jones for consumers look - appeared in the form of a ‘countdown to Fri - Coca-Cola Great Britain, commented: “We ing for that flavour-based, zero calorie alter - day clock’, which has appeared on London's were thrilled to partner with the global team native.” iconic Piccadilly sign in London. to produce the exciting ‘Grab a taste of Fri - Slang for zero, Zilch has no calories. It is Konstantinos Delialis, Director Global day’ campaign. We will be rolling out a fully fortified with 30% of the recommended Brand Management for Fanta who led the integrated plan to support this campaign so daily allowance of vitamin C and sweetened programme with the help of the Fanta GB there are exciting times ahead for the Fanta with Splenda and comes in three flavours: brand team, said: “The development of the brand.” Pomegranate, Vanilla Bean and Black Cherry.

gramme as part of Coca-Cola Great Britain's Safe driving Christmas ‘Gift of Giving’ initiative. It is part Commemorative of the company's pledge to promote the UK Over the past festive season Coca-Cola positive role that soft drinks can play as cred - can Great Britain has been rewarding drivers ible alternatives to alcohol. who chose not to drink on a night out with A Department for Transport spokesperson MIDDLE EAST It began as a modest bot - a ‘buy one, get one free’ Coca-Cola or diet said: “Our THINK! road safety advertising tling plant in 1959. Now Dubai Refresh - Coke. campaigns highlight the consequences of drink ments Company (DRC) is one of the The Designated Driver campaign ran from driving and we are pleased that Coca-Cola region's most successful soft drinks bottlers, 1st December 2009 to 2nd January 2010 in supported this year's campaign by helping the sole franchisee and distributor for Pepsi over 8,000 bars nationwide, backed by an designated drivers stick to soft drinks. Our beverages in Dubai and the UAE’s north - extensive multi-million pound marketing pro - message is clear: don’t drink and drive.” ern emirates. When DRC began production, Dubai itself was still a small trading Avatar activity and pearl fishing port..Over 50 years, GLOBAL Coca-Cola's Zero brand has both the company and partnered with Twentieth Century Fox on a the country have flour - major promotional campaign, in over 30 ished, to the point countries, for James Cameron’s epic-adven - where Dubai is now – ture film Avatar . notwithstanding its The campaign includes a 30 second cin - much-publicised tem - ema advertisement featuring Coke Zero porary cash-flow prob - and footage from the film. The spot shows lems of late – a major business, logistics, a young man in front of his computer. He events and tourism centre. takes a drink of Coke Zero from a special To commemorate its golden anniversary, Avatar branded pack. The motion of the DRC – which this magazine has been pack stimulates the webcam into action. reporting on regularly for the past 20 years Focusing in on the Avtr mark, the webcam – has produced limited edition cans which unlocks an immersive movie experience. In feature the Al Shindagha neighbourhood of a flash, he is transported to the world of Dubai City and Burj Dubai, the world’s Pandora which comes alive in footage from tallest building. Al Shindagha, with its tradi - the movie. tional wind towers, preserves the architec - The brand's website Coke Zone pro - features regular ‘live’ journalist reports from ture and atmosphere of old Dubai. vides digital elements to the campaign the world of Pandora. “We wanted to celebrate the diversity of where consumers have the chance to win Stafford Green, Group Director, Interac - Dubai and the unrivalled progress that has brand experiences from tickets to the pre - tive for The Coca-Cola Company, said: been made over the last 50 years,” said miere to redeeming points in exchange for “Accessing AVTR.com is one of the best Mana Al Mulla, DRC’s Managing Director. Avatar memorabilia and downloading the ways to prepare to go and see Avatar . “From a small pearling port to one of the TVC. Through our partnership with the studio most famous and attractive destinations in A dedicated site – www.AVTR.com – has and filmmakers, Coke Zero makes it possi - the world is an incredible feat and we are also been developed between Coca-Cola ble to delve deep into this exciting prop - enormously proud to be a part of that.” Zero and the studio and filmmakers which erty before you get to the movie theatre.” Soft Drinks Internationa l – January 2010 PREVIEW 29 China Drinktec and Sino Pack the largest packaging expo in China

hina’s packaging industry is demonstrating Cits growing strength in the global arena. The total value of the packaging industry was RMB7.2 billion in 1980, and it increased rapidly to RMB627 billion in 2008. Both the packaging industry and products have continued to evolve at a pace, with the advancement of the economy and technology. With the emergence of new technologies and now in its 14th materials, glass, metal (aluminium) and carton packaging are no longer the only choices for bev - year, the event is erage packaging. PET blow molding technologies, reported to offer laser-jet printing, and automatic production and packaging lines are now favoured in the beverage the best packaging market. sourcing Plastics packaging spotlight China Drinktec 2010 will showcase specialised platform for beverage and brewery packaging equipment, the beverage and latest beverage production and processing solu - Plastics Packaging Products Zone will be a feature of tions, beverage and brewery auxiliary line acces - China Drinktec/ Sino-Pack 2010. liquid processing sories, sorting equipment and systems, blow moulding machines, thermoforming machines, Building upon past success and packaging, glass unloading machine stacks, bottle rinsers, The last event attracted 38,698 quality buyers sterilisation machines, glass carrying machines, (including 5,805 overseas buyers) from 81 coun - in the region. and carton palletising equipment among others. tries / regions – many of them were decision mak - ers of renowned beverage, manufacturing Around 15 symposia will be held enterprises such as Wahaha, Robust, Yanghetang, Accelerated by the economic development in Strong, Tsing Tao Beers, P&G, Pearl River Beers, China, the packaging industry has become the Bright Dairy, Pepsico, Wanglaoji and Watsons up and coming industry, with significant impact among others. What’s more, 20 buyers’ delega - on global manufacturing industry development tions organised by international and domestic and product distribution networks. The concur - associations attended the event to purchase rent symposia have been developed to catch the machinery and packaging materials. I attention of many industry experts and buyers. Hot topics include ‘Plastic Packaging Industry Development in China’, ‘Food Safety, For further information contact Ms Ella Shui / Ms Standardisation and Quality Control’ among Gemma Zhang of Adsale Exhibition Services others. Limited on tel: (86 21) 5187 9766*299 / *220, e-mail: [email protected] or visit our show web - sites: www.2456.com/drinktec (China Drinktec 2010).

The last event attracted 38,698 quality buyers (including Around 15 symposia will be held to ‘Explore the Future Roadmap of Packaging Industry’ in China. 5,805 overseas buyers) from 81 countries/ regions. 30 MArKET AnALYSiS Soft Drinks Internationa l – January 2010 Share of throat is the name of the game as a new decade dawns

ackaged drinks significantly increased their Pcontribution to total human fluid consump - tion over the noughties, according to information from Euromonitor International’s series of new reports on share of throat and wallet. But, these gains are about to hit a ceiling in the world’s richest countries, where tap water, in particular, All commercial is making a comeback. On the flipside, data from beverage the emerging markets reveals an ocean of new commercial opportunity. categories are New era of multi-dimensional product development and brand diversity to competing for beverage competition wider cross-sections of the population in key The way in which the world drinks has under - emerging markets. This has been a pivotal com - our pounds, gone a major transformation over the past decade. mercial platform for drinks development and a For one thing, there has been a sharp upturn in the springboard to upping consumer expectations of dollars, euros amount of choice on offer to consumers, charac - wider beverage choice. terised by a new generation of niche categories The result is a new, highly competitive global and yuans , that raised their global profiles, notably RTD tea, beverage playing field in which share of throat is writes rob and functional beverages. For another, bottled increasingly the name of the game. Gone are the water, ranging in format from single serve bottles days when Coca-Cola and PepsiCo could measure Walker. to 20 litre home delivery containers, entered a success on the basis of market share in carbonates. dynamic era of product development and, as a Portfolio diversity is now critical and the effec - result, became the biggest soft drinks category in tiveness of a portfolio is best judged by how it the world, dethroning carbonates. weighs up against the total beverage pie. In 2009, only hot tea (RTD equivalent) went Quite simply, all commercial beverage cate - down our throats in bigger quantities than bottled gories are competing for our pounds, dollars, water, according to Euromonitor International. euros and yuans, from flavoured milks to juices to Further, a rapidly expanding modern retail sector, carbonates to coffee to beer. And this competition characterised by large-scale self-service stores has become especially acute in the midst of man - anchored to glitzy shopping malls, brought new ifest economic instability. We are, in effect, enter - ing an era of multi-dimensional beverage competition in which companies need to track Global share of throat: Commercial packaged beverages, closely the activity of all sectors, not only the ones 1999 vs. 2009 where they participate directly. PepsiCo’s decision last year to claw back con - (% Retail RTD volume share) trol of its two biggest bottlers, Pepsi Bottling Group and Pepsi Americas, was a deal born of this Sector 1999 2009 new era of competitiveness in beverages. Hot tea 18.6 16.1 Spinning off its bottlers made sense a decade ago Bottled water 10.2 15.6 because the company’s portfolio was heavily Carbonates 16.2 13.3 loaded with carbonates and there was logic to sep - Beer 11.1 11.4 arating the businesses of bottling and distribution Hot coffee 12.2 10.3 from marketing and commercial strategies. Milk 11.0 9.8 A decade on, the commercial potential of Fruit/vegetable juice 4.6 4.9 brands as diverse as Mountain Dew, Gatorade, Concentrates 3.4 3.9 Aquafina and Tropicana need an operational RTD tea 1.2 2.2 structure that reaches beyond the individual Wine 2.2 1.8 capacity of carbonate-focused bottlers. Coca-Cola, Functional drinks 0.8 1.2 which pioneered the bottler spin-off model, is Other 8.5 9.5 sticking by its system for now, but that position might change over the medium term as the chal - Source: Euromonitor International lenges of portfolio expansion grow. Soft Drinks Internationa l – January 2010 GLoBAL oUTLooK 31

Human fluid need The volume of fluid that humans require for Packaged drinks as a share of total human fluid requirement, hydration depends on age, gender, activity, cli - 1998-2013 mate and diet. It is far from a precise science. What we can say with a fair level of accuracy is (% share) 1998 2003 2008 2013 that an average person in average conditions Saturated Zone 61 64 66 66 requires at least 2.2 litres of non-alcoholic liquid a Maturing Zone 16 18 22 25 day (803 litres a year), of which water would nor - Untapped Zone 7910 12 mally be the main component. If we use this fig - ure as a guideline of total fluid consumption we Source: Euromonitor International can build up a picture of how branded packaged drinks contribute to our fluid requirements in dif - Note: ferent regions around the world. Saturated zone = North America, Western Europe, Australasia. In the richer markets (defined as the saturated Maturing zone = Latin America, Eastern Europe. zone), encompassing North America, Western Untapped zone = Asia Pacific, Middle East & Africa. Europe and Australasia, data from Euromonitor Packaged drinks = non-alcoholic packaged drinks only. International’s new reports shows that per capita consumption of branded non-alcoholic drinks becomes a useful benchmark for assessing how was equivalent to 1.5 litres a day in 2009. Using the rest of the world drinks. Crucially, it gives us 2.2 litres as a conservative estimate of basic hydra - valuable insight into the depth of opportunities tion requirement, the implication is that 0.7 litres that lie ahead in first and second tier emerging a day was fuelled by unpackaged drinks, mostly markets. tap water. The report further shows that the share held by Portfolio power packaged drinks has gained around seven per - In Latin America and Eastern Europe, defined in centage points over the past decade, continuing the reports as the maturing markets, packaged an uninterrupted growth curve that can be traced drinks fuelled commensurately 22% of total back to the 1980s. Forecast data suggests, how- human fluid need in 2008, having generated an ever, that the gains will come to an end over the increase of more than a half percentage point a short to medium term, with participation stabilis - year over the course of a decade. These were ...the saturated, ing at around 66%. The conclusion is that a two- important gains, but the implication is that the maturing and thirds share is as high as packaged drinks can region could still be as much as two decades realistically climb in their contribution to man’s behind the level of branded development seen in untapped zones total liquid needs. the saturated markets. Quite clearly, tap water and other unbranded The disparity is even more pronounced in Asia require drinks, such as freshly squeezed juice, will never Pacific, the Middle East and Africa, defined col - be wholly replaced by packaged alternatives. In lectively as the untapped markets. Here, packaged fundamentally fact, tap water is returning to growth in North drinks only recently climbed to 10% of total fluid America and Western Europe, especially in the need. In this case, it is more appropriate to use the distinct strategic on-trade as environmentally concerned con - maturing zone as a benchmark, and from that we approaches sumers turn away from disposable plastic bottles. can deduce that per capita branded consumption A squeeze on spending is further restraining pack - has potential to climb by as much as 60 litres over going forward. aged beverages while re-introducing consumers to the long term, fuelled by a potentially rapid tap water and other unbranded homemade drinks, expansion of modern retailing. With a total popu - such as juice and drinking yoghurt. lation of some 5 billion in this region, the poten - If we think of this two-thirds share of total fluid tial upside for the world’s leading beverage consumption in the saturated markets as a com - players is vast. mercial ceiling on the contribution of branded Euromonitor International’s new series of drinks to human hydration requirements, it reports show quite clearly that the saturated, maturing and untapped zones require fundamen - tally distinct strategic approaches going forward. In the saturated zone, the levelling out of share means that growth in packaged drinks will be defined increasingly by portfolio power. Crucially, if a brand is to grow it will need to eat into the market share not only of its immediate competitors but also of brands across sectors pro - jecting a fundamentally different profile. This will be a tough strategic line to navigate. In the maturing and untapped zones, the oppor - tunity is more obvious, but it would be easy to miss the boat if companies failed to make the right level of investment. The goal in these emerging regions, ultimately, will be in turning the share of throat for branded packaged drinks from a minor - ity into a majority, aligning new product develop - ment with critical shifts in retailing culture and projected growth in consumer purchasing power. Rob Walker is Senior FMCG This will need precise strategic tailoring, but if Analyst at Euromonitor companies get it right they are almost certain to International. win big. I www.euromonitor.com 32 JUiCES Soft Drinks Internationa l – January 2010 Tropical juices – tapping the potential

t’s a big tropical country, where many fruit Ivarieties – some of them regarded as exotic in global terms - grow exuberantly with little human intervention. So Brazil’s plan to deliver an increasing volume and variety of tropical juices for the local, regional and world markets is not only realistic but also natural, in more than one sense – a strategy tinged with a degree of inevitability. As we explained in the first instalment of this three-part report on Brazilian fruit juice develop - ments, several national agencies are working on a multi-pronged marketing programme which is Kelvin King already delivering significant returns to growers, With the traditional tropical fruit initiative, reports from processors, distributors and retailers. another major player is ASTN – the Associação One aspect is, of course, the continuation of the das Indústrias Processadoras de Frutos Tropicais Bento traditional orange juice trade, massaging addition - (Association of Tropical Fruit Juice Processing al opportunities to add value, such as organic pro - Industries). ASTN, which was founded in 1982, is Gonçalves, rio duction, putting emphasis on regional based in Aracajú, capital of the state of Sergipe. Its characteristics, and dual marketing of juices with mission is to “further the mutual interests of com - Grande do Sul. whole fruit and other fruit derivatives. Another, as panies producing tropical fruit juices and pre - outlined in our first report, is the innovative cre - serves, as well as to stimulate their development”. ation of demand for quality grape juice, in various The organisation’s initial focus was on boosting styles and packaging choices. agro-industries in the north and northeast of This is interlinked with the burgeoning Brazil, but its coverage is now national as was Brazilian wine industry – many, but not all, of the seen by its participation in the inaugural Frutal producers are wineries, both large and small, Cone Sul in Bento Gonçalves where I was intro - while the marketing approach of grape juice duced to cashew juice...and found it very much to reflects the wine trade’s commitment to quality my taste. ahead of quantity (although quantity is also on the rise). Cashew juice As explained in the first part of the report, part - An enthusiast for using cashew nuts in cooking, I ners in this huge fruit and juice marketing endeav - had not previously come across a cashew bever - our include IBRAF – the Brazilian Fruit Institute, age with the exception of Goa’s feni, a powerful IBRAVIN – the Brazilian Wine Institute and spirit distilled from cashews. This is to be treated ApexBrasil – the Brazilian Trade and Investment with cautious respect, although it does blend well Promotion Agency. IBRAF in turn co-operates into fruit juice cocktails, while Brazil’s cashew Above: Cashew fruit – Brazil’s closely with category (oranges, apples, limes and juices are a smooth, thirst-quenching and robust cashew juices are a smooth, papaya), for instance organisations representing beverage. Perhaps not coincidentally, Brazil and thirst-quenching and robust growers, suppliers and processors, as well as Goa share a Portuguese heritage. beverage. regional fruit production groups. I was told there are also Brazilian liqueurs made Below: Mango. from cashew – an experience for the future, per - haps. Production of cashew – known in Brazil as the caju – is concentrated in the northeast regions of Brazil where it has achieved significant growth over the past 15 years. The edible part of the cashew is made up of the nut, which is the real fruit and accounts for almost 10% of the total weight, and the peduncle or stem, also known as the cashew apple, which is regarded as a ‘false fruit’. Pulped, this delivers juices, flavouring for ice cream, wines, preserves, and yes, liqueurs. Brazil is the world’s leading producer and processor of cashew nuts. Its annual throughput is around 320,000 tonnes, with export sales of US$225 million plus, positioning cashews as sec - ond only to orange juice as the country’s most exported fruit chain product. Soft Drinks Internationa l – January 2010 BRAZIL 33

Acerola Brazil’s acerola (also known as the Barbados cher - ry) is claimed to have large amounts of vitamin C – up to 100 times more than oranges and 10 times more than guavas. It is grown mainly in the states of São Paulo and Pernambuco, with an output of around 33,000 tonnes annually. The first harvest occurs two to three years after planting, followed by an ongoing output of three to four abundant harvests annually.

Açaí Promoted by some as a ‘wonder fruit’, the açaí is rich in fibres, proteins, omega 6 and 9, and auto - cyanin, a substance which fights free radicals. In Left: Coconut – a traditional tropical drink. Right: Acerola – with up to 100 times the vitamin C North America alone it has boomed as a juice and content of oranges. Below, right: Açai – the ‘wonder fruit’. in other formats; a Brazilian researcher discovered that in 2008, US food and beverage companies fresh from the nut. Coconuts are a successful crop launched 53 different products featuring the açaí. along the long coastline of the northeast, where In 2004, it seems, there were only four or five in plantations are tending to replace natural groves. total. In January and February 2009, açaí producers in Passion fruit the state of Pará exported 2000 tonnes of juice. Known as maracujá in Brazil, this tropical fruit is Açaí is a native of the Amazon valleys. also growing rapidly in popularity within Brazil Amazonian fruit – both whole and juices – are as a packaged juice, often blended with other likely to see solid growth over the next few years, juices or soy milk. The variety most frequently including cupuaçu and bacuri as well as açaí. cultivated in Brazil is the yellow passion fruit.

Mango Pitanga Succulent, sweet and soft, Brazilian mangoes are Sometimes called Surinam cherry, pitanga grow produced year-round, notably in the São in the native forests of Brazil, extending from Francisco River Valley region of Pernambuco and Minas Gerais to Rio Grande do Sul. They do not Bahia, but also in the states of Ceará, Piauí, Rio require particularly good soils and are propagated Grande do Norte and São Paulo. Output is from both seeds and grafts. enhanced by advanced irrigation, fertilization technology and tree management. Papaya Brazil is currently the world’s main producer of Brazil’s plan to Pineapple this fruit, which is rich in antioxidants, vitamin C deliver an Brazil’s pineapples (abacaxi) stand out because of and minerals such as potassium, magnesium and their strong aroma and sweet flavour, as well as calcium. Annual production of around 1.8 million increasing being available year-round because of favourable tonnes is mostly in Bahia and Espírito Santo. climatic conditions. Several varieties are grown, volume and the most important being Pérola and Smooth Part three Cayenne. The former, grown mainly in Tocantins, In the third part of this Brazilian report, we’ll variety of have a white pulp (the varietal name means return to Bento Gonçalves, Rio Grande do Sul, to ‘pearl’) and are slightly acidic. look in more detail at some of the key players in tropical juices the national Grape Juice Project – we listed their for the local, Guava websites in our December 2009 issue. I The guava – goiaba in Brazil – is in growing regional and demand for juice beverages, both as a single vari - Further information on the web: ety and in blends. Like the cashew, it is charac - www.brazilianfruit.org.br world markets is terised by the high vitamin C contents of the pulp. www.ibraf.org.br Guava is found in all regions of Brazil. www.infonet.com.br/astn not only realistic www.ibravin.org.br Coconut www.apexbrasil.com.br but also natural. A traditional drink in Brazil, as in so many other www.anuarios.com.br tropical countries, coconut milk is becoming more readily available in packaged format, as well as With thanks.... Soft Drinks International warmly acknowledges the assistance and co-operation given in the preparation of these reports on the Brazilian fruit juice industry by the Brazilian Fruit Institute, Brazilian Wine Institute, Brazilian Trade and Investment Promotion Agency and the publishers of the Brazilian Fruit Yearbook. Thanks are also given for the help and enthusiasm – as well as the generous tasting ses - sions - of the juice and wine producers of the Vale dos Vinhedos and other areas of Serra Gaúcha, Rio Grande do Sul. A special thanks, too, to IBRAF’s Kelvin King is Asia/Pacific knowledgeable and patient Luciana Pacheco, a fine Correspondent for Soft Drinks ambassador for her country’s fruit industry. International. 34 MArKET AnALYSiS Soft Drinks Internationa l – January 2010 Volume growth continued in 2009 as Asia lifts global performance

ast year saw the peak of financial turbulence Laround the world and stakeholders in the soft drinks industry will be keen to assess how the industry fared during the choppy waters of 2009. Canadean’s global series of reports provide a guide as to how well the industry has navigated its way through a difficult year. The numbers are only provisional at present but they show that last year, global soft drinks volumes actually richard Corbett managed to edge forward but by less than 2%. to private label and away from the added value reviews the This represents a deceleration on the 3% rise in segments in many markets. Consumers are still 2008 and a considerable slowdown on 2007’s drinking but they are not spending as much on industry’s 5% increase in volumes. their refreshments. The fact that the market grew will be of some performance comfort to many in the industry but it should be North America remembered that volume is very different from North America accounts for 23% of global soft over the past value. Many consumers, particularly in devel - drinks sales but it had been showing the symp - oped markets, have cut back on eating and drink - toms of maturity even before 2008’s financial year. ing out, while the recession has triggered a shift troubles. 2009 is predicted to have seen between 2 and 3% shaved off soft drinks volumes. In the United States the situation is not helped by the fees and taxes being imposed by some states on bottled waters; some US government offices are even banning packaged water from government offices and events. The water category had in recent years been the source of considerable growth in North America, in particular drawing consumers from the mature carbonates category. The carbonates category has been shedding between 1 and 2 billion litres annually over the last few years.

Europe West Europe, with a fifth of global volumes, had a good hot summer in certain key markets and this helped to prop up volumes. For soft drinks, it is a straightforward equation; in hot weather, Asia is the global soft drinks driver for growth. demand increases as people get thirstier when temperatures rise. Consequently the economic woes have had less of a noticeable impact than might have been expected on volumes. In neigh - bouring East Europe, the recession has ripped through some markets and the impact has been far more pronounced.

Asia Once again we must look to Asia, the engine room of global soft drinks growth, for a more upbeat set of results. Within Asia, the Chinese market with nearly 40% of the region’s soft drinks consumption is a key contributor to this growth. As in Western Europe, a warm July and August in the south, west and some eastern areas helped to lift consumption and overall soft drinks sales in China are believed to have Carbonates remain the dominant global soft drinks category. increased in double digits last year. The Chinese Soft Drinks Internationa l – January 2010 GLoBAL rEViEW 35 economy registered a significant recovery in the third quarter which had a knock-on effect for the whole region.

Carbonates From a category perspective, carbonates remain the dominant soft drinks category, accounting for around four in every 10 litres of soft drinks con - sumed around the world. Canadean anticipate growth to have slowed to a trickle and per capita is actually set to have fallen back this year, to a little over 30 litres per person. There is consider - able variance across the world in consumption, with North Americans consuming more than 150 litres compared with the Asians with less than 10 litres. There remains considerable slack in Asia and this part of the world will be key to the development of the category, especially as it now Canadean is optimistic that the soft drinks market is on the up. seems that Eastern Europe will undergo a period of correction before making advances again. consumers have viewed them in particular, as a luxury that they can cut back on during hard Packaged water times. Consequently juices have taken a battering Understandably, many believed that the pack - in this part of the world, compounding the aged water category and more specifically the downward pressures globally. still water category would be vulnerable in these ...the soft drinks dark economic times. Still water cannot compete Dilutables community will with municipal water on price and it was pre - What you might assume to happen in a reces - sumed that many consumers would turn on the sion is for drinkers to trade down to the be satisfied that, tap instead of paying a premium for bottled squash/syrups and fruit powder drinks which water. All in all though, Canadean expects the both offer very good value. Canadean believes in spite of the packaged water market to record a small rise for this to be the case and figures suggest that these the year. Undoubtedly there has been an impact two categories will be the only ones to see their trading and many important markets are seeing growth rates actually accelerate in 2009. depressed water sales; including as mentioned Perhaps interestingly in Asia these two cate - environment, before the US, as well as the influential markets gories have actually seen a slowdown on 2008’s the sector has of Spain and France. Asia has again propped up performance. It should be mentioned that the the global water markets and it is double-digit growth rates of these ‘dilutables’ may have still managed to growth here that will propel the world packaged increased but remain far from spectacular at 1% water market into growth. What may be of con - for squashes and a slightly more respectable 3% expand. cern for the packaged water industry is that for fruit powders. Canadean consultants do not anticipate the pre- recession growth rates to return once the recov - Summary ery is underway. Canadean expects the water In terms of category consumption, the improved market to settle back down to a growth rate of 5% performance in dilutables has been one of the after 2009, a marked slowdown on the 7% seen main visible shifts in trends. Otherwise the main in 2007 or the 9.5% jump in 2006. trends underpinning the direction of the market have remained pretty much intact; growth rates Juices and nectars have just been reduced, while in the case of juice Juices and nectars will be less fortunate than car - the decline has quickened marginally. The small bonates and water and are projected to slip into sports drinks category is the exception to the rule the red this year. It is an expensive way to con - and has seen decline slow. In general, opportuni - sume soft drinks and the market is reliant on ties at the top end of the market have been developed markets which have often reached reduced, while interest in the lower end of the maturity. In the carbonates and water categories, market has broadened. For many industries 2009 Asia has helped compensate for sluggish per - will be a year that they will want to put behind formances in the developed world but in the them; the soft drinks community will be satisfied Richard Corbett is a Strategic juice and nectar category the abundance of juice that, in spite of the trading environment, the sec - Analyst at UK-based Canadean squeezed ‘on the spot’ restricts opportunities for tor has still managed to expand. The waters in Ltd, the leading global packaged products. There is limited ‘street juice’ 2009 were always going to be choppy but there is beverage research consultants. available in East Europe, but juices are often per - an old saying that smooth seas do not make skill - Email: ceived as an expensive form of refreshment and ful sailors. I [email protected] Subscribe today! to receive your monthly copy of SDI

email: [email protected] or call +44 (0)1202 842222 36 DEVELOPMENTS Soft Drinks Internationa l – January 2010 Pouch is Packaging Packaging of the Year THE German Museum of Packaging has declared that Capri Sonne's 330 ml stand-up Labelling pouch is the Packaging of the Year 2009. Carsten Kaisig, Managing Director of Capri- improvements Sonne, and the machine manufacturer Indag accepted the award at the 12th German CONFIDENCE has returned to the self- Packaging Dialog recently held in Heidelberg. adhesive label sector in Europe although The newly introduced prize aims to place total demand is still showing a decrease over packaging with an outstanding design and the equivalent period of last year, FINAT, the sustained brand management in the public industry’s global trade association, reports. eye. Capri-Sonne's reclosable 330 ml stand- The latest Trend Survey for the third quarter up pouch was its first recipient. has confirmed the return of business confi - Hans-Georg Böcher, Director and Execu - dence but also indicates the volatility it has tive Board Member of the German Museum faced during the last two years. of Packaging, said: “The award acknowledges After an all-time low in the first quarter the drink pouch as a classic of the packaging of 2009 in all sectors, the business climate world and also recognises Capri-Sonne's has returned to positive figures in the third proven drive for further development. The quarter of 2009. large Capri-Sonne is just one example of FINAT’s Managing Director, Jules Lejeune, how successful the further development of said: “This is encouraging but in day-to-day the well-known pouch is.” trading label producers are still seeing a The 330 ml version is designed to appeal reduction in demand – as is to be expected to young adults looking for an on-the-go in the economic conditions we have seen in drink; it is much lighter than other packaging Capri-Sonne spouted pouch is Packaging of the the last year. types, such as PET or cardboard. When Year 2009. “Total demand for self-adhesive label empty, the spouted pouch weighs only a few materials in Europe decreased by minus grams with very low waste volume. The up pouch is the fastest in the world, making 1.7% in the third quarter of 2009 compared spouted pouch is also being used in Ger - Indag a leader in technology. to the same quarter of last year. Although many for the Caps sports and the Angel The reclosable stand-up pouch was suc - still in the red, this decrease is markedly energy drinks. cessfully introduced in Germany in 2007, lower than the minus 11.6% (Q2) and minus Having invested €20 million over five where, in its first year, the large Capri-Sonne 12.1% (Q1) year-on-year recorded for the years in packaging development and technol - reached more than 340,000 households. In previous two quarters.” ogy, both Deutsche SiSi-Werke (Capri- the first half of 2009, sales for this product Sonne) and Indag are demonstrating the increased by 77% year-on-year. The large importance they attach to the spouted Capri-Sonne is available in 18 European pouch for the beverage and food industry. countries and has even found its way to Capping The filling machine for the reclosable stand- Reunion Island in the Indian Ocean. investment

CROWN Closures Machinery, a business unit of Crown Holdings Inc, is promoting its new and rebuilt capping systems. Closures can range from 27mm to 110mm twist, PT, CT, composite and press-on varieties. Sys - tems are designed to operate at speeds up to 1,300 caps per minute depending on clo - sure size, container profile and the required output and level of automation. In addition, systems can be customised with right- or left-hand configurations, along with various conveyor lengths, electrical con - trols and sensor feedback options. “We don’t subscribe to a one-size-fits-all philosophy,” said Sheila Heath, the com - pany's Director of Marketing. “At Crown, we take the time to understand our customers’ challenges and construct effective, long term solutions. Our goal is always to provide equipment that will integrate flawlessly into their existing lines, operating at the speed All new and rebuilt cappers are constructed or refurbished in Crown’s Lancaster, Ohio, facility. and capacity that is right for the business today but providing the foundation for Crown’s cappers are constructed from frame and individual parts are rebuilt and expansion when the company grows. Plan - durable stainless steel and engineered to replaced as required and re-assembled to ning ahead ensures quick, seamless transi - operate in adverse conditions. The rebuilt look, function and perform to the standards tions in the future.” cappers are stripped down to the bare of new machines. Soft Drinks Internationa l – January 2010 PACKAGING 37 record-breaking

SIDEL is claiming the world record for the lightweighting of hot-fillable PET bottles with its new Skyward and Curvy models. These two 500ml bottles collectively weigh just 18.9 grams. Skyward has a long silhouette with cylindrical and square shapes, an ele - gant belt and four panels; whilst Curvy with its curves, spirals and a twisted back that serves as a support beam, has no panels. According to Sidel, their design is a real breakthrough for the shape of hot-fill bot - tles, which traditionally have six or eight panels and often look exactly like each other. Bottle lightweighting has been made pos - sible by a complete redesign of the neck, body and base, conducted by the Sidel Packaging & Tooling Centre. The 28-mm amorphous (non-crystallised) neck has been made lighter, and it accepts a standard cap for carbonated soft drinks. The base has also been revised, making it stiffer while also using fewer raw materials. The new geomet - ric structure of the bottle body compen - sates for deformations due to vacuum absorption after cooling. Sidel's new Skyward and Curvy lightweight bottles. The Skyward bottle has a square section over a cylindrical one, an anti-ovalisation shape that acts as support beams and the and preform thickness ratios, which are per - waist and a rigid label area at the base. The succession of curves that absorb the vac - fectly suited to the bottle shape. rigidity of the Curvy bottle is obtained by uum while also making the bottle easier to In addition, a blow moulding speed of an anti-ovalisation waist in the top third of grasp. Good material distribution is ensured 1,800 bottles per hour per mould can be the body, the heel and the base, the twisted by optimisation of the bi-orientation rates achieved.

Closure activity In brief…

UNIVERSAL Closures' 38mm closure for G Impress has taken the Gold Award in the water products has been launched by Srithai Beverages category of the 2009 Best in Superware with Coca-Cola Bottlers Philip - Metal Awards (organised by the Metal Pack - pines. The 2start 38mm closure with aging Manufacturers Association (MPMA) for patented tamper-evidence and ‘Flexseal’ seal - its Karvan Cévitam Specials range of syrups ing technology has been launched for the in a newly launched 350ml packaging size for Wilkins brand of 4litre and 6litre water bot - H.J. Heinz. The range consists of a six colour, tles. The closure design also meets new printed tinplate body pneumatically tamper evident requirements for Bridge expanded and fitted with a domed base and Break before Seal Release. a flat top with a specially designed pouring UCL has also recruited VIP Packaging Aus - closure. The judges said the attractive shape tralia, and Betapack, Spain to its group of has excellent shelf appeal which comple - licensees. VIP will be supplying 1881 Flexseal ments the rest of the Karvan Cévitam family for carbonated soft drinks and water prod - of beverages. ucts to Coca-Cola Amatil (CCA) in Australia as part of CCA’s project to reduce package G PPMI, organiser of Pack Expo International weight and re-configure its production 2010 (31st October – 3rd November process. Betapack, a leading Spanish manu - McCormick Place, Chicago,) has announced facturer of plastic closures, will supply UCL new features for this year's event One of designed 1881 carbonated soft drinks and the show’s most significant changes involves sports closures to Europe’s leading brand an expanded focus on processing solutions. name bottlers. Within specialised zones - Processing, Brand TEINACHER, part of Mineralbrunnen and Confectionery - the show will feature Überkingen-Teinach AG has adopted the full array of packaging and processing Bericap's new cost effective PCO 1881 solutions providers that a consumer goods neck. In making the switch Teinacher Send your news to company requires to bring packaged goods evaluated consumer reactions to opening to market. Attendees will have direct access bottles with a shorter neck. The company to more than 2,000 packaging and process - has since reported it is very pleased with news@ ing equipment suppliers, containers and the “excellent” performance of the neck. softdrinksinternational.com materials companies and components manu - facturers. 38 GrEEn iSSUES Soft Drinks Internationa l – January 2010

TCCC Chairman and CEO. “Greenpeace has played a critical role in raising our awareness about the need for natural refrig - eration. Our announcement demonstrates a Environment commitment to use our influence in the marketplace to drive innovation and help shape a low-carbon future.” TCCC has invested more than $50 mil - HFC-free target set lion in research and development to advance the use of climate-friendly cooling THE Coca-Cola Company (TCCC) and its technologies. This year the company and its bottling partners have announced that all bottling partners will purchase a minimum of their new vending machines and coolers will 150,000 units of HFC-free equipment as be hydrofluorocarbon-free (HFC-free) by part of its goal to purchase 50% of all new 2015, as a result of work with Greenpeace coolers and vending machines without HFCs that began in 2000. by 2012. The transition to HFC-free refrigeration The company and its bottling partners will reduce the equipment's direct green - have approximately 10 million coolers and house gas emissions by 99%. A recent vending machines in place today around the report by top scientists shows that HFCs world, comprising the largest element of the will be responsible for between 28% and Coca-Cola system's total climate impact. 45% of carbon-equivalent emissions by 2050 “We welcome Coca-Cola's commitment if society reduces carbon dioxide while leav - to help tackle climate change; large enter - ing HFCs unchecked. TCCC says eliminating prises have both an opportunity and respon - in smaller refrigeration equipment and car - HFCs in the commercial refrigeration indus - sibility to change the game and Coca-Cola's bon dioxide (CO2) is used in larger equip - try would be equivalent to eliminating the action leaves no excuse for other companies ment. CO2 is a safe, reliable and energy annual greenhouse gas emissions of Ger - not to follow,” said Kumi Naidoo, Executive efficient alternative with positive characteris - many or Japan. Director, Greenpeace International. tics as a refrigerant. It does not deplete the “Climate change is real and the time to Coca-Cola currently uses two HFC-free ozone layer and it is 1,430 times less damag - act on solutions is now,” said Muhtar Kent, solutions. Hydrocarbon refrigeration is used ing to the climate than a typical HFC.

Trade Network (GFTN) as a trading associ - In October, SIG Combibloc launched the Forest ation that works to improve forest manage - first FSC-certified beverage cartons for fruit ment practices all over the world and helps juice drinks and ice teas in Europe. The FSC management to strengthen the partnership between com - logo on the beverage cartons shows con - panies and non-governmental organisations. sumers that all the wood fibres used to man - SIG Combibloc has joined the GFTN The GFTN is active in more than 20 coun - ufacture the packaging are traceable along (Global Forest and Trade Network) network tries and now represents more than 300 the entire value-added chain – from labelled operated by the World Wide Fund for partner companies that are pursuing a com - carton pack right back to forest of origin – in Nature (WWF), in order to actively pro - mon goal of increasing the proportion of accordance with the FSC standards, and only mote forest management that encompasses wood products certified in accordance with wood sourced from well-managed, FSC-certi - social, economic and environmental aspects the standards of the Forest Stewardship fied forests and other controlled sources was in equal measure, working at inter-company Council (FSC). used to manufacture the carton. level and on a global scale. Carton packs from SIG Combibloc are made of around 75% pulp fibre, obtained from the renewable raw material wood. Ensuring that the main raw material origi - nates from forests that are managed respon - sibly and to the highest standards is a firm component of the company’s corporate strategy. Rolf Stangl, CEO of SIG Combibloc, said: “We see continually improving our carton packs and our production processes as an important business principle. This is how we ensure that our product will continue to be one of the most environmentally friendly types of packaging. Membership of the GFTN offers us an additional platform for cooperation with international companies and organisations involved in forestry, manu - facture and trade that place the highest value on responsible forest management. We see membership as the perfect opportunity to exchange experiences and to benefit from these synergies to generate the momentum that will further advance our Johannes Zahnen (left), in charge of forestry policy and business partnering at WWF Germany, was environmental objectives”. given an insight into the manufacture of FSC-labelled carton sleeves at SIG Combibloc production The WWF founded the Global Forest and plant in Linnich by Michael Hecker, Head of Group Environment, Health & Safety at SIG Combibloc. Soft Drinks Internationa l – January 2010 GREEN ISSUES 39 Green HDPE deal Biodegradable for cartons shrink-wrap

TETRA Pak has reached an agreement with UAE mineral water and soft drink producer the largest Brazilian petrochemical company, Masafi has introduced oxo-biodegradable Braskem SA, to purchase limited volumes of shrink-wrap packaging for water bottles, high-density polyethylene (HDPE) derived claiming to be the first F&B company in the entirely from a renewable feedstock. This is Middle East to do so. the first move towards using green polyeth - “The new shrink-wraps on our bottles are ylene in the carton packaging industry. totally environmentally preferable, a sustain - Braskem expects the world’s first com - able alternative to current materials and mercial-scale green polyethylene plant, have been comprehensively tried, tested and located in the south of Brazil, to come on proven safe for food products,” said stream late next year and is targeting first Natascha Edelmann, Masafi’s Head of Mar - deliveries to Tetra Pak early in 2011. The keting. new facility will use ethanol derived from “The bitter truth is that over 60% of litter sugar cane to produce ethylene, which will on beaches is plastic and over 46,000 pieces then be converted into polyethylene, the of plastic debris float on every square mile world’s most commonly used plastic. It is of our earth’s oceans. Facts such as these estimated that the process will result in an have made us step up our R&D processes, overall reduction in greenhouse gas emis - furthering our resolve to reduce harmful sions when compared with the traditional non-degradable plastic waste.” Masafi’s 1.5 litre bottles are the first to use the process for manufacturing polyethylene. The biodegradable shrink-wrap is being biodegradable shrink-wrap. Under the terms of the agreement, introduced firstly for Masafi’s 1.5 litre bottles Braskem will begin supplying Tetra Pak with of mineral water and will later be extended Masafi’s corporate recycling programme 5 thousand tons per year of green HDPE to 500ml bottles and flavoured waters. Edel - continues to grow, while its brown carton from 2011, for use in the production of plas - mann said it was another step towards box – reducing the amount of corrugated tic caps and closures. The volume represents Masafi’s goal of being a leader in all aspects cardboard – strategy has drawn widespread just over 5% of the company's total HDPE of its business, “be that its products, innova - praise. The company has also installed demand, and is slightly less than 1% of its tion, technology, environmental initiatives or energy-efficient non-CFC chillers in its bot - total plastics purchases. supporting government initiatives”. tling plant in Ras al-Khaimah.. “While this pilot project is a small first step into green polyethylene, it marks another milestone in our sustainability jour - ney … and underscores our commitment to Mall initiative in finding new ways to use renewable materials in our carton packaging,” said Tetra Pak Pres - Australia ident and CEO Dennis Jönsson. “We are very pleased to partner with PETER Garrett, the former rock star who is Tetra Pak to supply a viable renewable alter - now Australia’s federal Minister for the native to traditional polyethylene. This is Environment, Heritage and the Arts, has another step our longstanding partnership as launched a recycling operation which will a Tetra Pak global supplier and demonstrates eventually encompass shopping malls both companies' commitment to sustainable around the continent. development,” said Braskem CEO Bernardo Following a trial initiated by Coca-Cola Gradin. and supported by Visy Recycling, Asset Link In 2002 Braskem issued a public commit - Services and Westfield – Australasia’s ment related to its contribution to sustain - biggest shopping mall operator – Westfield able development, and it was the first is now installing recycling systems in 35 Brazilian company to endorse the UNEP malls, possibly with more to follow. The International Declaration on Cleaner Pro - project is primarily targeting soft drink cans duction. Since 2005 it has been listed on the and bottles. Brazilian Stock Exchange Sustainability Index It is a joint effort between Westfield, the (ISE Bovespa). All its industrial plants are ISO Australian Food and Grocery Council, 14001 certified. This year, in support of the National Packaging Covenant Industry Asso - climate change engagement movement, ciation, state governments, The Coca-Cola Braskem signed the Copenhagen Commu - Company and Coke bottlers. Where appro - niqué on Climate Change. priate, existing recycling systems are being modified and upgraded, with new bins and signage, as well as improved back-of-house processing. At other locales, new systems are being created. Don’t forget “This is an incredibly positive step in to renew your subscription... streamlining our customer recycling processes,” said Sue O’Malley, Westfield’s Peter Garrett. General Manager Facilities and Operations. email: subscriptions@ “In the past, recycling facilities have varied from a more consistent system that will be softdrinksinternational.com from centre to centre, but by rolling out an across-the-board improvement on cur - this programme our centres will benefit rent practices.” 40 GREEN ISSUES Soft Drinks Internationa l – January 2010

This number reflects the total amount of PET recycling up, bottle resin used by bottle manufacturers Bahrain joins from US, foreign, and recycled sources, less weight down scrap generated and not reused, exported coastal clean-up bottles and pre-forms, and bottles less than THE national recycling rate for PET bottled eight ounces in size. THE Ocean Conservancy’s International water containers in the US now stands at In tandem with the new NAPCOR studies, Coastal Clean-Up programme, whose major 30.9% for 2008, an improvement of 32% over the IBWA has tracked the average amount of sponsor and promoter is The Coca-Cola the 2007 rate, according to two new studies plastic used in 500ml PET bottles, using pub - Company, has expanded further, with the by the National Association for PET Con - lished data from the Beverage Marketing Cor - Kingdom of Bahrain becoming the 104th tainer Resources (NAPCOR): 2008 Post poration to determine a light-weighting trend country to become involved on a regular Consumer PET Bottle Bale Composition in the bottled water industry. In 2000 the basis. Following a successful model, the Bahrain Analysis and 2008 Report on PET Water average weight of a plastic water bottle was clean-up also involved the local bottler, munic - Bottle Recycling. 18.9 grams and since then has declined con - ipalities, service groups and individuals. “This big improvement in bottled water sistently on an annual basis. In 2007 (the last The first clean-up saw some 225 volun - container recycling over the 30% mark, while year BMC has complete data) the average teers collect about 1000kg of trash along the encouraging, reminds us that still more needs weight of a PET water bottle was 13.83 coast from Bahrain Fort towards the Ritz to be done,” said Tom Lauria, Vice-President grams, which represents a plastic decrease of Carlton Hotel. of Communications at the International Bot - 26.7%. This light-weighting trend is steadily “We are glad that with the support and tled Water Association (IBWA). continuing as some bottled water brands cooperation of the Manama Municipality and The 2007 NAPCOR study on water bottle introduce consumers to a 10.0 gram PET the Northern Municipality we have been able recycling showed the recycling rate for water bottle. to launch the first-ever International Coastal bottles was 23.4%, representing a 16.42% “Bottle weight is swiftly tumbling down - Clean-Up in Bahrain and added the kingdom increase over the 2006 recycling rate of ward as recycling rates for bottled water con - to the list of countries that are taking part,” 20.1%. tainers have risen sharply,” said Lauria. “It is said Alexis Sacre, President of TCCC’s Middle The 2008 studies examined post-consumer very clear that the bottled water industry is East Business Unit. “The ICC initiative is in PET bottle bales in 15 locations in 14 states. consistently heading in the right direction year line with Coca-Cola’s ongoing sustainable NAPCOR found that the total number of after year, while delivering the convenience, packaging and water stewardship efforts that pounds of PET bottles and jars available in safety and refreshing hydration that made help us to give back to our community and the US for recycling in 2008 was 5.366 billion. bottled water so popular in the first place.” to promote recycling as a source of eco - nomic value.” Abdul Karim Hassan, General Director of originated from production sites in Nor - the Northern Municipality, said the venture rail takes over and wich, Beckton, Rugby, Widford, Leeds and contributed significantly to the campaign his Huddersfield, the product will be consoli - local government had launched in May 2008 reduces carbon dated at the Daventry rail depot ahead of to clean the coastline. He praised TCCC as a transportation to Grangemouth and private industry organisation taking the lead in SUPPLY chain specialist Wincanton has been Mossend. environmentally-friendly community activities working with Malcolm’s Logistics to create a The solution will deliver genuine CO2 and encouraged other companies to adopt rail freight solution for Britvic Soft Drinks. savings by ensuring full return legs. These similar programmes. The results sees 50 lorry loads being taken return journeys will move product for Mal - A genuine partnership was essential off UK roads each day, leading to a reduc - colm’s Logistics’ customers from Scotland between a variety of sectors and institutions, tion of 3,285 tonnes of CO2 emissions per back down to the Midlands before repeat - Hassan suggested. “This is an important occa - year, as well as reducing cost. ing the process for Britvic. sion and we need to take advantage of initia - Currently in its trial phase, the rail route Gordon Scott, Managing Director, Win - tives like this one to set an example and will replace daily road journeys moving an canton said the solution delivers genuine encourage the community to participate, average 1 million bottles of Britvic products environmental benefits as the savings are whether through community sectors, civil soci - from the Midlands up to Scotland. Having not negated by an empty return journey. ety or the private sector.”

In brief…

G Pall Corporation, a global leader in filtra - G Beverage labeller Spear has received the achieve their dream of paying for their July tion, separation and purification, has been 2009 Environmental Leadership Award from wedding through recycling. When Peter named one of the greenest companies in the Tag and Label Manufacturers Institute Geyer and Andrea Parrish agreed to marry, America by Newsweek magazine. Pall was (TLMI) at the annual meeting in Arizona, they knew they needed to raise the money ranked second in the industrial goods sector USA. The annual award recognises the TLMI to make their wedding plans a reality. So and 47th among America's 500 largest com - member company that has consistently they tapped into their desire to protect the panies. For more than a year, the publication demonstrated a commitment to progressive environment, and started a campaign to analysed data compiled by three research environmental practices across a range of recycle aluminium cans to pay for the cere - partners to determine scores for environ - areas, including solid waste reduction, recycling, mony. mental impact, green policies and reputation. waste and energy recovery, clean process “We were getting emails through These scores were then combined with technology and the implementation of an www.alcoarecycling.com and hearing about each company’s greenhouse gas emissions education programme. TLMI established the the couple on the news. Alcoa has a goal to and weighted. Pall received an overall Green Environmental Leadership Award in 2003 as a raise recycling rates to 75% by the year Score of 81.94. Pall is a partner in the US leading environmental benchmark for its over 2015, and what Peter and Andrea have done Environmental Protection Agency’s Climate 300 member companies to strive towards. to raise the awareness of this issue goes a Leaders programme, an industry-government long way to help educate people on the partnership committed to developing long- G Alcoa has donated 150,000 aluminium benefits of recycling,” said Greg Wittbecker, term climate change strategies. cans to help a Spokane, Washington, couple Director of Corporate Recycling at Alcoa. Soft Drinks Internationa l – January 2010 PEOPLE 41

ment Manager. Nick Krzyzaniak has been appointed President and General Manager at Danone Human Resources Waters of America. Elio Pacheco , who pre - viously held the position, has been pro - moted within Danone to General Manager of the Evian Volvic Export Business Unit. APPOINTMENTS Micro Matic Ltd has announced the Tom Bene has been appointed President appointment of Jason Smith as Financial of Pepsi-Cola North Americas Beverages Controller. Jason will take full control of business. He was was formerly Senior Vice- the accounting and financial reporting for President of Sales and System Transforma - the UK business . tion at the division, leading its sales Gelita AG has announced that Dr Franz organisation and the development of sales Josef Konert is its new Chief Executive and customer strategies, Officer. He retains his position as General Nichols plc, the UK soft drinks group, Manager of the Melitta Haushaltsprodukte has announced that Tim Croston has been GmbH & Co, where he has spent eight appointed Group Finance Director. He has years in the Melitta Group. been Finance and Operations Director of UK-based UV disinfection specialist the Vimto Soft Drinks Division for the past Hanovia has appointed Halim Mirza as its two years and prior to this was the new Global Business Manager for industrial Nichols PLC Group Financial Controller. markets such as food and beverage pro - The Supervisory Board of Symrise AG cessing. has appointed Bernd Hirsch Chief Financial Global chemical company and France’s Officer. He has joined Symrise from leading chemicals producer, Arkema, has exchange-listed Carl Zeiss Meditec AG, announced that Isabelle Kocher and Claire Jena. Pedini have joined the Board of Directors. Ball Corporation has announced promo - Borealis, a leading provider of chemical tions and senior management changes and innovative plastics solutions has effective at the beginning of 2010: John A. announced the appointment of Gerd Löb - Hayes becomes President of Ball and joins bert as Executive Vice-President for Base the Board of Directors; Raymond J. Chemicals. He will report to Chief Execu - Seabrook becomes Executive Vice-Presi - tive Mark Garrett and be based at the dent and Chief Operating Officer, Global Clockwise from top left: Katie Price, Halim Borealis Head Office in Vienna, Austria. Packaging Operations, reporting to Hayes; Mirza, Dr Franz Konert, Clare Keegan. Jason DD. Williamson of Louiseville, Kentucky and Scott C. Morrison becomes Senior Smith and Gerd Löbbert. has promoted Katie Price to Customer Vice-President and Chief Financial Officer Support Chemist in the Global Support and remains Treasurer. emy for Food and Drink Manufacturing has Centre. She has worked as a D.D. The UK York-based National Skills Acad - appointed Clare Keegan Business Develop - Williamson Lab Technician since 2008.

Leadership selection

LAKESHA Gathers, Executive Assistant at the US International Bottled Water Association (IBWA), has been selected from a nationwide field of candidates to participate in the Amer - ican Society of Association Executives (ASAE) and The Center for Association Leadership’s “Leadership Academy,” a programme that focuses on preparing young professionals for executive positions in the association and 'nonprofit' industry. The 2011 class consists of 25 young professionals selected from a broad pool of applicants representing local, regional and national organisations. The Academy aims to develop young professionals into leaders and prepare them to serve their organisations in the changing work environment. “LaKesha Gathers is a natural leader,” said Joe Doss, President and CEO of IBWA. “She takes charge of many projects without prompting and manages to accomplish diffi - cult tasks in short order while always keeping a smile on her face. We at IBWA are GREENFORD-based food and soft drinks distribution entrepreneur, Rami Ranger, CEO Sun Mark delighted by her selection to The Leadership and Sea & Land Forwarding, Ltd is seen (centre) winning the Business & Commerce Award at the Academy but we are not in any way sur - recent Lloyds TSB Jewel Awards which celebrate the achievements of the Asian community. The prised. LaKesha’s administrative talents and awards ceremony took place at the Hilton Hotel, Park Lane, London. people-skills announce to everyone that she is destined to be true leader.” 42 PEoPLE Soft Drinks Internationa l – January 2010

Higher Education, West Nottinghamshire Col - AVA appoints More trainers lege, Chester University, Campus Training and the Active Learning Partnership have been new CEo SEVEN new training providers have joined approved as National Skills Academy network the UK National Skills Academy for Food and members after submitting formal applications. THE Automatic Vending Association (AVA) Drink Manufacturing. They were welcomed at the National Skills which represents the £1.65billion refresh - Barking College, Birmingham Metropolitan Academy’s annual network conference at ment vending industry, has appointed College, the Grimsby Institute for Further and London’s Westminster Kingsway College. Jonathan Hilder as its new Chief Executive Officer. Jonathan Hilder brings to the AVA over 20 years career commercial experience, of which a significant proportion has been involved directly in the finance, leasing and vending markets where he managed sales teams that were responsible for funding in excess of £200million of machines into the vending sector over a number of years. More recently as consultant to a number of vending companies, he has specialised in working with small to medium sized busi - nesses and large food brands, advising and mentoring on business development and the introduction of new technology into the vending market.

Justine Fosh, Executive Director of the National Skills Academy for Food and Drink Manufacturing, with representatives from the latest colleges, universities and training providers to join the Academy.

the industry. Ethical recognition Managing Director Glenn Heighington commented that everyone at Portola UK PORTOLA of Doncaster UK (below) has has worked extremely hard to gain this achieved recognition from a global branded recognition and should be proud of their beverage customer in respect of its ethical contribution to the achievement of this working practices, following an audit com - award. Portola is committed to Fair Trade pleted in September last year. The caps and practices and will continue to improve its closures company supplies top FMCG bever - working procedures in order to minimise its age customers in both the UK and Europe. impact on the environment. The company The audit was carried out by an inde - has achieved its Level 1 BRC/IOP re-certifi - pendent professional body recognised across cation and is ISO90001/140001 accredited. Jonathan Hilder.

Crisis planning

THE swine flu pandemic and severe winter weather have already caused huge disruption for British business. But those firms with a well prepared and carefully executed crisis management plan will have been able to cope better than most. Now, a team of crisis management experts from Reading-based RQA Europe has prepared an on-line toolkit to help com - panies large and small to prepare for any similar crises in the future. Designed around a strategy for coping with swine flu, RQA's crisisplantoolkit can be adapted easily to cover for other illnesses, such as seasonal flu, and other reasons for mass absenteeism, such as the recent spell of wintry weather. Further details are available on-line at www.crisisplantoolkit.com.

www. softdrinksinternational.com Soft Drinks Internationa l – January 2010 43

Events Diary

FEBRUARY 18th – 20th VIETNAM MAY 17th – 20th GERMANY Propak Vietnam 18th - 25th SWITZERLAND Biofach Siagon Exhibition & Convention Center Vitafoods Nuremberg Messe Ho Chi Minh City Geneva Palexpo Nuremberg Vietnam Geneva Germany www.propakvietnam.com Switzerland www.biofach.com www.cvitafoods.eu.com 21st – 24th UK 21st – 24th UAE Foodex 25th UK Gulfood NEC Soft Drinks and Juices: NPD Seminar Dubai International Convention and Birmingham Campden BRI Exhibition Centre UK Chipping Campden Dubai www.foodex.co.uk UK www.gulfood.com www.campden.co.uk 22nd – 28th SPAIN 21st – 24th UAE Alimentaria 25th – 26th USA Ingredients Middle East Fira de Barcelona The Beverage Forum Dubai International Convention and Barcelona Grand Hyatt Exhibition Centre Spain New York Dubai www.alimentari-bcn.com USA www.ingredientsme.com www.bevereageforum.com 24th – 26th GERMANY 21st – 24th ITALY Intervitis Interfructa 25th – 27th UK Pianeta Birra & Beverage Stuttgart Messe Total Processing & Packaging Rimini Fierra Stuttgart NEC Rimini Germany Birmingham Italy www.intervitis-interfructa.de UK www.pianetabirra.com www.totalexhibition.com 30th – 31st FRANCE 24th – 25th UK MDD Expo JULY Packtech Paris Expo Porte Versaille 25th – 27th SOUTH AFRICA NEC Paris Africa’s Big Seven Birmingham France Gallagher Convention Centre UK www.mdd-expo.com Johannesburg www.easyfairs.com South Africa www.exhibitionsafrica.com APRIL MARCH 2nd – 5th USA SEPTEMBER JAPAN 2nd – 5th BevTech 22nd – 24th USA Foodex Japan Renaissance Glendale Resort & Spa InterBev Makuhari Messe Glendale Orange County Convention Center Tokyo Arizona Orlando Japan USA USA www2.jma.or.jp/foodex/en/ www.bevtech.org www.interbev.com

9th – 11th CHINA China Drinktec/Sino Pack China Import Export Fair Complex To include your event on the SDi Events Diary page and also online, contact: Guangzhou [email protected] China www.2456.com 44 FroM THE PAST Soft Drinks Internationa l – January 2010

hood. We emerge from the cauldron of A medical examination has shown that 100 Years Ago misfortune with trade jealousies lessened the bottled soda water produced here for – with their ill-omened countenance sup - drinking purposes is not of the required From the Mineral Water planted by a more fraternal and mutual standard of purity, being frequently adul - Trade Journal of understanding which, should its promise terated. The hygienic conditions of the fac - be realised, will do much to combat not a tories have been found anything but January 1910 few of those very ills of which our own satisfactory. The Ministry of the Interior fallible nature was the parent. has, therefore, advised the municipality to close all factories of soda water in which Greetings for the New Year: our Where minerals are preferred the beverage is not made according to duty in 1910 Departing from their usual custom of ask - strict hygienic requirements. Greetings, gentle friends, greetings. Aye, ing Auckland Guardians to accept a cask and all the warmer greetings in this new of beer for the usual Christmas fare of Schweppes' Australian fire year of grace because of the travail of the workhouse inmates, the West Auckland Although in the height of the summer sea - old pestilential twelve months. Was it not Brewery Company allowed them the son in Australia a serious fire is an Aristotle who said that “friends are much choice of beer or mineral waters. “A kind extreme of bad luck to a firm manufactur - better tried in bad fortune than in good”? and generous offer,” commented Dr ing mineral waters, still the Australian fac - And I verily believe that the grim buffet - Campbell. The acceptance of the mineral tory, at Sydney, of Schweppes (Limited) ings to which ill-natured fate subjected us waters was unanimously agreed to. seems to have been seriously injured by in 1909, the unseemly ungenerosity of fire without much loss to the company. Providence in witholding from a grace - Why not send British waters? The managing director at Sydney, fortu - less land the smile of sun, the afflictions They have a drastic method in Constan- nately, is in a position to cable that not which came upon us not in troops but in tinople with the vendors of impure soda only the buildings and stock-in-trade, but battalions, had the effect of knitting us water. This story is at least instructive: also the profits of the business, are fully together in a closer bond of practical, self- covered by insurance. So that there is protecting and commonsense brother - nothing much to complain about. Sourced by Stewart Farr

drinks continues to soar as it 50 Years Ago has done during the past From the Soft Drinks decade. Trade Journal of Yet another fatal accident January 1960 The occurrence of yet another fatal accident arising from the misuse of a soft drinks bottle Hot summer helps next season's causes us to wonder how supplies much longer it will be neces - One interesting result of 1959's exception - sary to wait before legislation ally fine, hot summer has been the is introduced to make it an increase in the sugar content of the British offence to misuse any return - beet crop. This has reached, it is stated, a able food or drink container. record level. Indeed, in early October, How high must the death toll some factories were reported to have had reach before Government to stop taking deliveries from their supply departments are stirred out of farms because of this. Some of the beets their apathy on this subject? contain 26% sugar but extraction has The latest tragedy hap - posed unprecedented problems and pend - pened after a woman had ing their solution deliveries had to be drunk a corrosive fluid stopped. which she had been given instead of lemonade at a club Wonderful 1959! in Chester. It is as pleasant as it is rare to look back on At the inquest at Liverpool a year which so well filled the role of all it was stated that a bottle was round fairy godmother. Quite apart from taken from the place where the summer of 1959 challenging 1911 for lemonade was kept behind the top spot as the best for weather of the the bar. There was nothing twentieth century, Britain consolidated unusual about it. The con - her magnificent industrial recovery from types of drink, not merely as mixers but as tents were clear, like lemonade, and the the severe recession which followed Suez; straight beverages. bottle had a crown top on it. several taxation burdens were removed or 2. The gradual growth of coin-feed bev - The bottle, however, contained a fluid alleviated by the budget; our international erage dispensers, including some of with which the beer pipes and pumps monetary status steadily improved as did British design and manufacture. were cleaned. On the day of the accident, industrial production in general and, 3.Increased sales through supermarkets stock had been taken and the bottle had above all, the political climate as between and self-service stores, especially of con - been included with the lemonade bottles. East and West eased ... centrated types of drink. The woman, after drinking the fluid, Apart from breaking records each quar - 4. The introduction of a number of new was rushed to hospital and subsequently ter, the outstanding phases of 1959 have productive machines, including some of had treatment and an operation but she included the following: very large size; these being likely to find later died in a Liverpool hospital. A ver - 1.The undoubted success of the 'bitter' ready markets if the demand for soft dict of accidental death was recorded. I Soft Drinks Internationa l – January 2010 45

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Combating bio-films Light goods conveyor BIO-FILMS in process water systems SWISSLOG, a global provider of integrated can be a serious problem for beverage logistics solutions for warehouses and dis - plants. Danish Clean Water, through its tribution centres in the food and beverage European network of installers, offers industry, has added the new QuickMove an effective and permanent solution to light goods conveyor to its solutions port - traditional treatment in the form of on folio. site mixed oxidant generators. These QuickMove is based on a set of standard produce a powerful disinfectant that elements and modules and provides reli - can be dosed into the process water at able handling for a large variety of transport very low levels to ensure that bio-films units up to 120 kg. It stands out due to the are removed and do not reoccur. optimised combination of mechanics and The generators use only salt as a controls, resulting in high performance and feed stock and a small amount of elec - simplified implementation. The new con - trical power. The cost for a generator to veyor technology is delivered with an inte - treat 500 cubic metres per day is typi - grated energy management system and Danish Clean Water cally €4. The mixed oxidants are dosed Swisslog UK Ltd includes Swisslog standard controls as part Nordborg into the water system to create an ORP 2 Brooklands, Winyates of AutomationControl™. Denmark of around 700 at which level no signifi - Redditch, B98 9DW, UK The conveyor is designed according to cant bacterial growth will occur; exist - the 'plug & play' principle. All elements Tel: +45 70 29 09 00 ing bio-films will normally be removed Tel: +44 (0) 1527 55 1600 are delivered pre-assembled, fully wired email: [email protected] within 2 weeks. and tested from the factory. Therefore email: [email protected] installation and commissioning time is www.danishcleanwater.dk www.swisslog.com short. From solid to liquid Perfect bottle drying A NEW Bulk Bag Weigh Batch Eductor A POWERDRY machine has been pur - System from bulk solids handling spe - chased by Aston Manor Brewery as part cialists Flexicon (Europe) Ltd, loosens of a turnkey production system which bulk solid material that has solidified includes a labelling machine supplied during storage and shipment, dis - by Kosme. The presence of moisture on charges the material by weight and bottles can cause missed or poorly blends it into a liquid stream. aligned labels, especially at high The skid-mounted system incorpo - speeds, so the Powerdry works to com - rates two Bulk Bag Unloading Frames, pliment a labelling machine by ensur - each with an integral Bulk Bag Condi - ing that water and condensation does tioner comprised of a hydraulic pump not interfere with the labelling process. and two rams with contoured end This ensures optimum output from the plates that press opposing sides of bulk label applicator and maximum quality bags. The unloaders' cantilevered hoists in product presentation. and motorised trolleys allow condition - The Powerdry is a specialist drying Flexicon (Europe) Ltd ing of bulk bags at various heights, as Secomak Limited machine for the beverage producer. It Herne Bay, Kent CT6 7PH well as loading and unloading of bags Elstree, Herts WD6 3TJ combines a standard set of stainless UK without the need for a forklift. Safety UK steel drying fixtures together with a interlocks prevent operation of the con - high efficiency blower in one simple, Tel: +44 (0) 1227 374710 ditioner when the unloaders’ doors are Tel: +44 (0) 20 8732 1300 easy to install drying solution and is email: [email protected] open. email: [email protected] available in a number of configurations to suit every drying application in the www.flexicon.co.uk www.secomak.com industry. Promotion opportunity Hand held spectrometer THE ‘bubbling up’ section in Soft MICROPTIX Technologies LLC has Drinks International provides the ideal launched a food and beverage focused platform to introduce your new product version of the patented i-LAB® Hand or service to decision makers in more Held Analyzing Spectrometer. The than 100 countries. V800 i-LAB package enables users to Your entry which includes an image, conduct rapid testing of solid and and a logo, plus at least 100 word liquid samples in the process plant, lab- description, together with full address oratory and/or in the field. It performs and contact details is guaranteed to be real-time measurement and analysis in published for the modest fee of just £95 the visible light range from 400-700 (€110, $150), per insertion. nanometers To place your order, simply email The package includes the i-LAB your press release or requirements to Cuvette and Round Vial Adaptors for [email protected] liquid measurements, and a suite of Soft Drinks International measurement methods designed to per- PO Box 4173 MicrOptix Technologies form common quality assurance tests. Wimborne BH21 1YX, UK 284 Main Street, Suite 400 An optional Surface Reader Adaptor Wilton, ME 04294, USA allows users to convert their i-LAB from measuring liquids to solids. Energy effi- Tel: +44 (0) 1202 842222 Tel: +001 207 645 3600 cient, it uses LED's as a light source and email: [email protected] email: [email protected] is battery-powered. www.softdrinksinternational.com www.microptixtech.com 46 Buyers’ Guide Soft Drinks Internationa l – January 2010

Closures BEVERAGE INNOVATION R+K_RZ_Firmeneintrag_ENG_42x40NATURAL COLOURS www.riku.com

Ringe & Kuhlmann GmbH & Co. KG Natural and nature-identical food colouring

ESSENCE & FLAVOURS

Contract Bottling CARAMEL COLOURS Bell Flavors & Fragrances Schimmelstrasse 1, 04205 Leipzig (Miltitz), Germany Tel.: +49-0)341-94510 Fax: +49-(0)341-9411669 DÖHLERGROUP e-mail: [email protected] Riedstrasse 7-9 Product information and 64295 Darmstadt sample requests at: Germany Web: www.bell-europe.com Phone +49 6151 306-0 Fax +49 6151 306-278 www.doehler.com [email protected]

The SDI Buyers’ Guide is also available on line – visit: Claremont Ingredients Limited www.sofrinksinternational Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme ST5 6SS, UK Ingredients COLOURS tel: +44 (0)1782 623883 fax: +44 (0)1782 623773 email: [email protected] ASPARTAME web: www.claremont-ingredients.co.uk

# NATURAL COLOURS # EXTRACTS CITRIC ACID # EMULSIONS (For soft drinks)

Contact Sales Kanegrade Ltd DÖHLERGROUP Ingredients House Riedstrasse 7-9 ADM Specialty Ingredients Caxton Way 64295 Darmstadt Stevenage, Herts SG1 2DF Germany Pickerings Road England Widnes, Cheshire WA8 8XW Tel: +44 (0)1438 742242 Phone +49 6151 306-0 Tel: 0151 424 2513 Fax: +44 (0)1438 742311 Fax +49 6151 306-278 Fax: 0151 420 7062 Email: info @kanegrade.com www.doehler.com [email protected] Website: www.kanegrade.com [email protected] Soft Drinks Internationa l – January 2010 Buyers’ Guide 47

ESSENCE & FLAVOURS – cont. FRUIT JUICE BLENDS

FRUIT JUICE CONCENTRATE AND EXTRACTS Frutarom (UK) Ltd Turnells Mill Lane, Denington Industrial Estate, Wellingborough, Northhamptonshire NN8 2RN Tel: +44 (0)1933 440343 Fax: +44 (0)1933 440267 Email: [email protected] DÖHLERGROUP Riedstrasse 7-9 64295 Darmstadt Germany #FLAVOURS Phone +49 6151 306-0 Fax +49 6151 306-278 #ESSENCES www.doehler.com #AROMAS [email protected] #EMULSIONS/CLOUDS FRUIT JUICE CONCENTRATES Blends, Purees and NFC Contact Sales Kanegrade Ltd Ingredients House Caxton Way # FRUIT JUICE Stevenage, Herts SG1 2DF CONCENTRATES England (Citrus, Tropical & Red) Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 # NATURAL COLOURS Email: info @kanegrade.com & EXTRACTS Website: www.kanegrade.com # FRUIT AROMA/ESTERS # BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Website: www.kanegrade.com

Reach buyers in more than 100 countries

email: [email protected] or calll: +44 (0)1202 842222 FRUIT JUICE CONCENTRATES Citrus, SODIUM CITRATE BP Labelling Plant & Machinery Tropical and Red LABELLING MACHINERY FILTERS

Harland Machine Systems 2 Michigan Avenue ADM Specialty Ingredients Salford Manchester M5 2GY Pickerings Road Widnes, Cheshire WA8 8XW Tel: 0161 848 4800 Fax: 0161 848 4830 Tel: 0151 424 2513 FILTER SYSTEMS DÖHLERGROUP Website: WWW.harland-hms.co.uk Fax: 0151 420 7062 Email: [email protected] Riedstrasse 7-9 [email protected] 64295 Darmstadt Processing Germany Phone +49 6151 306-0 SPORTS DRINK INGREDIENTS Bottleworks Ltd The One Stop Shop for Container Processing Fax +49 6151 306-278 The Only Comprehensive Secondary Processing Service Provider E Begerow GmbH & Co High Speed sleeving An den Naheweisen 24 www.doehler.com applicators, full body/partial 55450 Langenlonsheim, Germany body/tamper evident and [email protected] special promotions. Phone (+49) 6704 204 0 High Speed Pressure Fax (+49) 6704 204 121 Tel: 01924 896975 Sensitive “no look label” http://www.begerow.com Fax: 01924 895373 labelling applications, full wrap, Email: front, back & neck etc. e-mail:[email protected] [email protected] Spray Coating, Specialist glass container finishing Bottleworks Ltd Contract Packing, Multi-Packing, Unit 19 Imex Business Centre Cluster Packing, Ripley Drive, Add on promotional Packing, Normanton Quality Re-pack and DÖHLERGROUP West Yorkshire WF6 1QT specialist developments Riedstrasse 7-9 Vend/Dispense 64295 Darmstadt Germany “BAG IN BOX” RACKING Phone +49 6151 306-0 Domnick Hunter Fax +49 6151 306-278 STP Drink Equipment Durham Road, www.doehler.com Unit 3, Greenwood Court, Birtley, [email protected] Ramridge Road, Luton, Co. Durham DH3 2SF Bedfordshire LU2 0TN Phone: 0191 410 5121 Phone: 01582 481649 Fax: 0191 410 5312 Fax: 01582 451265 E-mail: Email: [email protected] [email protected] HERBAL EXTRACTS Website: www.stpequipment.co.uk Website: www.domnickhunter.com

The SDI NATURAL EXTRACTS William Ransom & Son plc Burymead Road, Hitchin, Buyers’ Guide Herts SG5 1RT, England Tel: +44 (0)1462 437615 Fax: +44 (0)1462 420528 Directory Email: [email protected] www.williamransom.com is also available on-line

POTASSIUM SORBATE visit www.softdrinksinternational.com

ASCORBIC ACID To list your product or service ASPARTAME in the directory CAFFEINE POTASSIUM SORBATE email: publishing@ QUININE softdrinksinternational.com AMC Chemicals (UK), Ltd. Cap House, 9-12 Long Lane or London EC1A 9HA Tel: 020 7466 5460 Fax: 020 7466 5461 tel: +44 (0)1202 842222 [email protected] www.amcchemicals.co.uk To Advertise your

PRODUCTS, SERVICES, AUCTIONS or SECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222

USED EQUIPMENT BUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…) Preform injection PET Blow moulders (SIDEL, ADS, Krones…) PET bottling lines Glass bottling lines WALL ART USED EQUIPMENT FOR THE BEVERAGE INDUSTRIES Tel. +33 320 93 66 71 Fax: +33 320 92 80 74 www.wallart.fr [email protected]

Soft Drinks Internationa l JANUARY 2010