Whim by Maas Global
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Mobility as a Service The End of Car Ownership? Jonna Pöllänen / Collaboration Manager / MaaS Global Ltd Twitter: @jonnapollanen, @WhimHQ / @maas_global Mobility as a Service – The Netflix of Transportation WHAT IF ALL TRANSPORTATION WAS CONVERGED… … AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES? What would it take for you to give up your own car? The dream of tomorrow is not just open highways, it is open world From car ownership to Freedom of Mobility Today: Tomorrow: Car Ownership with all related Ultimate Freedom with variety of inconvenience services worldwide Transportation is being hit by a DIGITAL TSUNAMI “Via raises $250M led by ”Whim raises €14,2M led ”Turo raises $92M and Daimler to bring its by Transdev and Toyota acquires Daimler’s carpooling technology to create Netflix of Croove car-sharing to Europe.” Transportation.” business.” 4.9.2017 TechCrunch 19.6.2017 Good News from Finland 6.9.2017 TechCrunch “Start-up raises £14m to ”Volkswagen Group is ”NuTonomy raises $16M trial driverless taxis on getting into the ride-hail to make self-driving London's streets.“ game with a $300 million taxis a reality by 2018.” investment in Uber 6.9.2017 The Telegraph competitor Gett.” 24.5.2016 TechCrunch 24.5.2016 Recode ”Our new transportation revolution will be like going from horses to cars.” Bill Ford, Ford Executive Chairman 19.2.2016 Business Insider Urban mobility demand will explode 67,1 Urban mobility demand 2010-2050 (trillions pkm. p.a.;%) +55% PKM = Passenger-kilometre travelled by passengers on transit vehicles 43,2 +68% 2,6 x 2,8 2010 2030 2050 Market potential is 10X bigger than in telecom market Sources: Kauppalehti, World Bank, World Health Organisation, Inrix, European Commission, Eurostat, Frost & Sullivan New Sharing means of economy Decline transport of car Finland Servicizing ownership ARPU (Average Revenue Per User) Global Market in Transport MaaS ~300 € / month 10 000 000 000 000 € market reshaped Telecom ~30 € / month Expensive Internet of traffic vehicles Self driving Apps for space vehicles traffic ”Your every move on a whim.” Whim by MaaS Global • We are a Finland-based, fast-growing company enthusiastically building the future of mobility as the world’s first MaaS operator • Our award-winning solution WHIM is in use in Helsinki and Birmingham, and underway in various locations such as Amsterdam and Antwerp Travel info Planning Tickets Payments Now And so More to on and… comev ... The world’s first unlimited travel package including payments to go urban unlimited Unlimited Public Transportation. All modes of transportation, Pay-as-you-go. Taxis max 10€ per ride for all your needs, (within 5 km radius). with unlimited usage, Download for free from all month long. whimapp.com Fixed fees for rental cars with unlimited mileage, Price less than car ownership. starting at 49€ per day. It is an ecosystem, not an ego-system Taxi Car Bike sharing Rental Short Distance Bus Car sharing Long Distance Bus Public Transport Comp1 Whim Public Transport Parking Service CompComp 12 CompWhim 2 Taxi Routing System Gasoline Service Ticketing System Other Services Payment System Same to happen in transportation? Over 800 telecom operators worldwide according to GSM Association. Global roaming network by 2020. End of 2017- beg of 2018 Results from Helsinki New Registrations in Finland Users Respondents spontaneously recall WHIM, same as Uber. 10% What new services used through a mobile application to facilitate traveling and as alternatives to owning a car have you noticed? Open, % WHIM’s attractiveness ( % ) After seeing the description Trips made with Whim in Helsinki before and after Whim* Thank you! Jonna Pöllänen Collaboration Manager (MaaS Global) +358 50 3379 382 [email protected] www.whimapp.com www.maas-api.org.