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Home , Barcelona, Barcelona Metro, Jaume Collboni

Ni un paso atrás. No step back.

BID BOOK 1. Introduction 3 5. Why ? 40

2. About Us 6 6. Business Plan 45 6.1 Budget 46 3. The city of Barcelona 10 6.2 Communication strategy 49 3.1 History 11 6.3 Sponsorship 56 3.2 Political context 14 3.3 Attractions and sights 16 7. EUROPRIDE 2022 58 3.4 Culture, exhibitions, festivals, music and theatre 19 7.1 Dates, timeline and EPOA commitment 59 3.5 Gastronomy, food, nature and sport 21 7.2 Political program 62 3.6 Transport: subway, and bus 24 7.3 Europride 2022 look and feel 66 3.7 LGBTQ+ life: community and hotspots 29 7.4 Locations & Events 68 3.8 Accommodations 31 7.5 Support letters 73 3.9 How to get to BCN 33 7.6 Contacts 89 3.10 Safety & Health 35

4. Pride BCN! 37 1

Introduction

3 Historically Barcelona has been a In spite of the above, these are not pioneering and innovative city in good times for the LGBTQ+ many areas. It was also in the collective: the proliferation of struggle for the rights of LGBTQ+ right-wing populism and the rise of NI UN people: it was the birthplace of the far-right political parties has led to Spanish LGTBQ+ Movement and the growth of LGTBQ-phobia. PASO hosted its first Pride in 1977. Right-wing parties and even ATRÁS. liberals, who traditionally had not More than 40 years after that oppose LGBTQ+ rights, now with event, Barcelona has amply their desire for power, are demonstrated its openness, accomplices of extreme right-wing The time has come for the 2.0 solidarity and its capacity to parties that aim to remove or claim of the LGBTQ+ collective, anticipate the times and become a reduce the rights that have been the one that claims that nobody benchmark. The celebration of the hard-won. can eliminate the rights obtained 1992 was a clear during decades of struggle. We are example of this. Discourses of LGBTQ-fobia, threats not alone: many countries in and persecution against LGBTQ+ are living this situation. Over the years, the LGBTQ+ people, activists and Prides, , , , community has achieved many complicity with right-wing , Estonia, , rights that were unthinkable: now ideologies, great campaigns , , , Cyprus, we are visible in almost all areas of launched shamelessly by , , , , society, we can get married, we politicians in the media are Slovakia, ... have social recognition, the law penetrating deep into those protects us against attacks and intolerant who until now were Europe can not afford to take a homophobic attacks, bisexuals and appeased. step back. Barcelona will not allow intersexuals are increasingly visible the struggle of more than 40 years and even trans* people have seen In Barcelona, in the first months of of activism and rights achieved to their rights improve. 2019, there has been an increase of recede. The celebration of the 25% in LGBTQ-phobic incidents or Europride 2022 will publicly send a attacks, compared to the same strong message of firmness to the period of 2018. Even the recently entire community and to inaugurated Barcelona LGTBQ+ LGBTQ-phobic people. We want to Center – pioneer in the Spanish be the voice of all Europe and to state – has been attacked and say clearly that WE WILL NEVER TAKE A STEP BACK! vandalized just a week after its 4 1. INTRODUCTION opening. We can count with the support from the Mayor

Current Mayor of Barcelona, , is an activist and politician.

On June 2015 she was elected Mayor of Barcelona, the first woman to hold the office.

Colau was one of the founding members and spokespeople of the Plataforma de Afectados por la Hipoteca (PAH) (Platform for People Affected by Mortgages), which was set up in Barcelona in 2009 in response to the rise in evictions caused by unpaid mortgage loans and the collapse of the Spanish property market in the wake of the 2008 financial crisis.

5 1. INTRODUCTION 2

About Us

6 «Barcelona has always been a city Pride! BCN is an event for everyone, with an open a space where collectively we can heart and can be heard and become visible, a place to celebrate and make a respect for stand. We also have to show more respect for ourselves, it is because love has diversity» From here we want to send a thousands of shapes and colours. message to the world: We have to Many times that’s the only thing we love ourselves more. We have to need. A little bit of love. A hug. A love the outsiders, the people smile. around us, those who are different from us and also those who think Barcelona has always been a city differently from us. with an open heart and respect for diversity. We cannot forget about this.

It’s time to get this feeling back. We want to gout out and scream that there is love for everyone. No matter who you are, no matter where you come from, this is for you.

7 2. ABOUT US Who we are

Pride! BCN was born as an initiative of ACEGAL. It has an Organizing Committee formed by more than 20 people with a common mission: to raise awareness, defend, educate and celebrate diversity.

Pride! BCN is supported by more than 35 entities related to social, cultural and sports environment, family and health that work so that Barcelona continues to be a reference city for the LGBTQ+ community.

The soul and heart of Pride! BCN is completed by more than 600 involved volunteers who selflessly make this project possible with their energy and dedication.

8 2. ABOUT US The Team

Ferran Poca Maria Giralt Xavier Saula Pride! BCN Director Pride! BCN Social Area Director Pride! BCN HR, Administration, Finance and Legal Director Eduardo Suñer Dani Morales Pride! BCN HR, Administration, Finance and Pride! BCN General Coordinator Jose Carlos Grima Legal Subdirection Pride! BCN General Coordination Assistant

Montse Mota (FLG) Lluís Maronda Benito Eres (GAG) PRIDE KIDS Press Manager Social Area Nac Bremón Rogrido Araneda (ACATHI) Jon Domínguez (Panteres grogues) Trans field Coordinator (ACATHI) International social Area Sports field

Henrique Lisboa Álvaro Maldonado Walter Lovera Bar Logistics Ticketing Volunteer Coordinator

Toni Mejías Alba Guarch Sandra Mateo Village & Volunteer Support Pride Kids & Volunteer Support Pride Kids & Volunteer Support

Chriss Elgueda Cristina Ros Ángel Herrezuelo Logistical support & Pride Float Volunteer & Activities Support Interviews

Ana Cervantes International Conferences 9 2. ABOUT US 3

The city of Barcelona

10 3.1

History

11 From the 15th to 18th centuries During the Civil War in 1936 and Barcelona entered a period of the subsequent dictatorship. With decline, while it struggled to the reinstatement of democracy in Barcelona and maintain its economic and political 1977, Barcelona society regained its its history independence. This struggle ended economic strength and the Catalan in 1714, when the city fell to the language was restored. Bourbon troops and 's and The first human settlements in ' rights and privileges were Furthermore the first spanish Barcelona date back to Neolithic suppressed. A period of cultural Pride took place in 1977 in times. The city itself was founded recovery began in the mid-19th Barcelona, which was the first by the Romans who set up a colony century with the arrival of the manifestation in and in the called Barcino at the end of the 1st development of the textile industry. mediterranean part of Europe. The century BC. The colony had some During this period, which was city's hosting of the 1992 Olympic thousands of inhabitants and was known as the Renaixença, Catalan Games gave fresh impetus to bounded by a defensive wall, the re-gained prominence as a literary Barcelona's potential and remains of which can still be seen in language. The 20th century reaffirmed its status as a major the old . For over 200 years, ushered in widespread urban metropolis. In 2004, the Forum of Barcelona was under Muslim rule, renewal throughout Barcelona city, Cultures reclaimed industrial zones and, following the Christian culminating in its to convert them into residential reconquest, it became a county of district, which showcases districts. An example of the the Carolingian Empire and one of some of Barcelona's most renewed vigour with which the main residences of the court of distinctive Catalan art-nouveau, or Barcelona is looking towards the the Crown of . The fruitful modernista, buildings. The Catalan . medieval period established Antoni Gaudí, one of the most Barcelona's position as the eminent architects, designed economic and political centre of buildings such as the Casa Milà the Western Mediterranean. The (known as La Pedrera, the Catalan city's Gothic Quarter bears witness for stone quarry), the Casa Batlló to the splendour enjoyed by the city and the Sagrada Família church, from the 13th to the 15th centuries. which have become world-famous . The freedoms achieved during this period were severely restricted

12 3.1 HISTORY Franco era: Homosexuality was 1979 Spain decriminalizes highly illegal under the dictatorship homosexuality as part of several of , with laws post-Franco reforms; the against homosexual activity Gay , known as vigorously enforced and "Orgullo Gay", is first held in June homosexual people being that year. imprisoned in large numbers. 2000 Jerónimo Saavedra becomes The 1954 reform of the 1933 "Ley de the first parliamentary to come out vagos y maleantes" ("Vagrancy as gay. Act") declared homosexuality illegal. The text of the law declares LGBTQ+ History 2005 Same-sex marriage is that "this law is not intended to legalized (with joint adoption). punish, but to correct and reform". However, the way the law was «There has been a great 2007 Europride took place in applied was clearly punitive and progress towards Madrid with about 2.5 million arbitrary and it was often used LGBTQ+ equality and people and more than 300 events over a week to celebrate Spain as against suspected political non-discrimination in dissenters. the country with the most Spain in the last 40 years. developed LGBT rights in the world. However, in the 1960s The LGBTQ+ community The same year, Jerónimo Saavedra gay scenes began to emerge in that was once becomes the first openly gay mayor of any provincial capital in Spain Spain. Further establishments prosecuted, and even would start to appear in Barcelona, ( de Gran Canaria). an especially tolerant city under imprisoned, has now Franco's regime, and in the become an integral part 2008 Gay Eurogames in Barcelona countercultural centers of and of the Spanish society. As . Attitudes in greater Spain 2012 Spain's highest court upheld for Barcelona, the the country's gay marriage law on began to change with the return to Catalan city has turned democracy after Franco's death November 6, 2012, rejecting an through a cultural movement into an important appeal lodged by the ruling known as La movida. economic asset and an People's Party and confirming the legality of same-sex unions. active driver of the 13 3.1 HISTORY industry.» 3.2

Political context

14 Our days

Just a week after the opening, the LGBTQ+ Center was attacked leaving the entry glass broken However, the growth of right-wing and the exterior walls painted with populists and the emergence of LGBTQ-phobic expressions and new far-right political formations fascist’s symbols. jeopardizes the achievements of The year 2019 began with the the last 40 years. In 2018, according with the data achievement of a historical from Observatorio Contra la vindication of the LGBTQ+ Homofobia, they were reported Movement: the first LGBTQ+ 114 LGBTQ-phobic incidents; in Center in Spain is inaugurated. It 2019 until now more than 75.. is self-managed by the associative movement and it offers a Some political formations with meeting and assistance point for parliamentary representation are LGBTQ+people. doing public declarations against LGBTQ+ persons and they are starting a witch hunting against the LGBTQ+ movement

15 3.2 POLITICAL CONTEXT 3.3

Attractions and sights

16 Sagrada Família Labyrinth Park

Construction of Barcelona's iconic This semi-secret storybook hedge (but controversial) church is is also the oldest garden in expected to be completed in 2026, the city. a century after the death of its architect.

Casa Batlló

One of Antoni Gaudí's most classic buildings is well-known for its 17 3.3 ATTRACTIONS AND SIGHTS "dragon-back" design. Park Güell

Gaudí's famously flamboyant architectural style is on full display in this sprawling park and garden.

Bunkers del Carmel

These secluded and abandoned anti-aircraft defenses have become one the most scenic viewpoints in Barcelona.

18 3.3 ATTRACTIONS AND SIGHTS 3.4

Culture, exhibitions, festivals, music and theatre

19 Art, culture, science and entertainment come together in Barcelona's museums: Egyptian mummies and contemporary works of art, the city's Roman origins and one of Europe's biggest sports clubs…

Barcelona has many venues for live music and theatre, including the world-renowned Gran Teatre del , the Teatre In 1999, the OBC inaugurated its Nacional de Catalunya, the Teatre new venue in the brand-new Lliure and the Palau de la Música Auditorium. It performs around 75 Catalana concert hall. Barcelona concerts per season and its current also is home to the Barcelona director is Eiji Oue. It is home to the Symphony and Catalonia National Barcelona Guitar Orchestra, Orchestra, the largest symphonic directed by Sergi Vicente. The major orchestra in Catalonia. thoroughfare of La Rambla is home to mime artists and street performers. Yearly, two major pop music festivals take place in the city, the Sónar Festival and the Festival. The city also has a thriving alternative music scene, with groups such as The Pinker Tones receiving international attention.

20 3.4 CULTURE, EXHIBITIONS, FESTIVALS, MUSIC AND THEATRE 3.5

Gastronomy, food, nature and sport

21 From the If we're talking about gastronomy in medieval Barcelona, we can't fail to mention . Catalonia is a time to the gastronomic paradise, where modern creative Catalan cuisine is a mouthwatering blend of heritage, produce, terroir, catalan cuisine tradition, creativity, innovation… This tradition has given rise to such popular recipes as escudella i carn All of these things, together with an d'olla, a type of pot au feu, and a endless love of fine-dining culture, chargrilled vegetable salad known make discovering it with your as escalivada, to name just two of palate a truly appealing option. the typical dishes that bring the Catalonia's gastronomic heritage wealth of our produce to your plate. can be traced back to medieval times and is still based on the value Produce brought in daily to all the of produce and terroir stemming city's food markets and a key from locally sourced, seasonal ingredient of the Mediterranean ingredients that reflect the vast Diet, which was awarded Intangible wealth of the Catalan landscape: Cultural Heritage status by UNESCO the sea, the mountains, vegetable in 2010. And, in addition to the gardens, orchards and woodland… exquisite and varied traditional historic recipes, we have to add the creative signature cuisine that has put many of our restaurants at the forefront of cuisine around the world. After receiving such accolades, it comes as no surprise that Catalonia was named European Region of Gastronomy in 2016.

22 3.5 GASTRONOMY, FOOD, NATURE AND SPORT 23 3.5 GASTRONOMY, FOOD, NATURE AND SPORT 3.6

Transport: subway, tram and bus

24 Traffic situation within the Barcelona is an easy city for city getting around.

According to the European Cities Monitor it has one of the best internal transport system in Europe.

Its local metro and bus systems There’s also an advanced system of cover the whole city with frequent safe cycle tracks criss-crossing and comfortable services. town, and thanks to the great But Barcelona is also a compact climate, cycling is a favorite means city, meaning that much of the of local transport. time delegates/attendees can walk to where they want to get to. Rush hour traffic concentrates in the early morning and evening mainly due to those commuting, although the city’s ring roads have cut a significant amount of traffic from the inner city.

The best recommendation is to use the fast and efficient local .

25 3.6 TRANSPORT: SUBWAY, TRAM AND BUS Public transport net in the city

Metro system Bus Ferrocarrils de la Generalitat-FGC The is an extensive TMB operates a fleet of over 1.000 buses, The Ferrocarrils de la Generalitat-FGC, network of 12 electrified 70% of which are adapted for people run by the Catalan government, railway lines that run mostly with reduced mobility. supplements the metro network with a underground in central Barcelona and city railway network. into the city's suburbs.

Tram Train, Renfe Barcelona tramway system, known as the Tram, was Barcelona has also an extensive network of relaunched in 2004. This means of transport, which commuter trains, operated by RENFE the Spanish was abolished in 1971, is now an accessible, National Railway , which depart from main environmentally friendly, fast and comfortable stations every five or ten minutes. The train’s ability system. It consists of two sections; the Diagonal Baix provides comfortable and rapid access to the city and the Ciutadella-Besos (CCIB area) centre from the outskirts of the city.

26 3.6 TRANSPORT: SUBWAY, TRAM AND BUS 27 3.6 TRANSPORT: SUBWAY, TRAM AND BUS Integrated Fare System

The Integrated Fare System makes it possible to use the different User and modes of transport (Underground, bus, tram, FGC and Renfe) in the Mobile-friendly Special same journey within the Metropolitan Region extended to discounts for the limits of the local rail services, You can have all the information congress including the Airport. you need on public transport and service status to hand thanks to TMB App. It's free and available for organizers Android and iOS.

Through the app you can access all The Public Transport Company TMB information quickly and easily: (TMB) offers discounts for congress look up routes, nearest public & events organisers, up to 70% transport, bus due times, operating discount of the full rate, tickets of 2, hours, maps, alerts and everything 3, 4 and 5 days. you need to know for your journeys. All these transport cards are valid for unlimited number of Underground, TMB Bus (Barcelona Metropolitan Transport), Airport train, FGC urban line and Tramcar.

28 3.6 TRANSPORT: SUBWAY, TRAM AND BUS 3.7

LGBTQ+ life: community and hotspot

29 A huge LGBTQ+ scene, fabulous The LGBTQ Centre also presents a sandy and stunning cultural, community action and historical sights make Barcelona awareness-raising programme that one of Europe’s most popular is open to all citizens and LGBTQ+ friendly destinations. complements the activities organised by the various We are not only offering a wide associations that use its facilities, range of bars, clubs and pubs whether permanently or Barcelona also offers several occasionally. beaches and cultural projects and programs for the LGBTQ+ All this makes Barcelona LGBTQ community. Beside this, Barcelona Centre a place for meeting, has it´s own LGBTQ Centre, which thinking and highlighting issues is the city’s reference space for LGBTQ+ life: related to sexual and gender issues concerning LGBTQ (lesbian, community diversity. gay, bisexual, transsexual and queer) people. and hotspot The Centre works to defend LGBTQ rights and the provisions The Centre offers the LGBTQ established in Law 11/2014, the community and all other citizens a Municipal Plan for Sexual and transversal public facility that Gender Diversity 2016-2020 and provides a wide range of other legislation relevant to the information, advisory and direct fight to eradicate discrimination assistance services, all in against LGBTQ people. coordination with the relevant associations and organisations and the competent authorities.

30 3.6 LGBTQ+ LIFE: COMMUNITY AND HOTSPOT 3.8

Accommodations

31 Actual number of hotels and bedrooms

Barcelona city offers today 37.927 rooms in all categories, and has new projects for around 4.045 more to be completed in the coming years. We describe hereunder in detail the capacities in 1, 2, 3, 4 and 5 stars properties. VAT on accommodation is 10%.

Category Hotels Rooms Beds

5* GL 20 2.814 5.648

5* 17 2.798 5.518

4* S 34 4.360 8.703

4* 148 16.087 31.454

3* 122 7.878 15.103

2* 44 2.288 4.458

1* 42 2.288 3.245

TOTAL 427 37.927 74.129

Room block In case of the organization’s interest, the Barcelona Convention Bureau together with the Barcelona Hotel Association and the official agency appointed for the EuroPride, would work together to get the best conditions for the attendees.

32 3.8 ACCOMMODATIONS 3.9

How to get to BCN

33 PLANE Barcelona airport, with several terminals, is located 16 kilometres south of the city and is also known as Barcelona-El Prat. Barcelona has more than 200 direct daily routes. The Josep Tarradellas Barcelona-El Prat offers a wide range of national and international flights and airlines operating, both low cost and traditional. , , EasyJet, , Norwegian or EuroWings offer round trip flights from and to all destinations in Europe starting at 39€.

TRAIN Barcelona has direct railway high speed links with a number of important cities, including , , , , and the high-speed train runs to Madrid, southern and eastern Spain. The city's major railway stations and metropolitan rail network ensure you can travel to Barcelona and anywhere by train without any difficulties.

BUS The bus station in Barcelona that has the most national and international connections is Barcelona Nord Bus Station. Buses also depart from Barcelona station and other areas of the city.

CAR Barcelona is well connected and has a large amount of car parks. The motorway and road network will take you anywhere in the city by car although it's worth bearing in mind that traffic can be heavy at the main entry points of Barcelona during rush hour.

BOAT Barcelona has become the Mediterranean's foremost harbour. It has nine passenger terminals, seven for cruise liners and four for ferries. It has connections with the and the main Mediterranean harbours.

34 3.9 HOW TO GET TO BCN 3.10

Safety & Health

35 HEALTH EU Citizens are entitled to the full range of healthcare services in public hospitals, but you will need to present your European Health Insurance Card (enquire at your national health service before leaving home). Non-EU citizens have to pay for services.

SAFETY Barcelona is a safe city. With a rating of 85% Spain, is ranked 17th out of 162 on the ranking of the safest and most dangerous countries. Barcelona is a bit more dangerous because of the high number of tourists being pickpocket targets so be mindful of your belongings, particularly in crowded areas, take nothing of value to the and don't leave anything unattended.

36 3.10 SAFETY & HEALTH 4

Pride! BCN

37 Pride! BCN: for the rights and freedoms of the You can find large events such as the LGTBQ+ collective. Pride Parade or mass concerts, social the most important and cultural activities such as More than 380,000 people come conferences, talks, movies, theatre, LGBTQ+ Pride in the every year, making it one of the most workshops or exhibitions and of Mediterranean popular Prides in Europe. course there is space for families and Although the Pride! BCN mainly owes proposals for the little ones. All is its reputation to the Pride Parade, supported by the participation of Since 2008, Barcelona hosts the prior to that, it offers a wide range of more than 35 social entities and a most important LGBTQ+ Pride more than 100 activities, mainly set great volunteering team makes this celebration in the Mediterranean: up by the local LGBTQ+ entities and experience all possible. Pride! BCN. associations. For more than a week, the city In our fight for LGTBQ+ rights every celebrates an event of both a Pride! BCN offers a program for year we commit ourselves to a social protesting and a festive nature, everyone. cause to provide visibility, create reinforcing the commitment of awareness and generate debates. Barcelona with the struggle

Main themes of the previous years: 2010 2012 2014 2016 2018 Trans equality Support for same-sex LGTBQ+ rights Trans people, as LGTBQ+ refugees marriage and claim of common as diverse (over 380.000 attendees) social rights

2009 2011 2013 2015 2017 2019 LGTBQ+ rights Health and equality The law against Stop bullying Homophobia in sport We are family LGTBQphobia LGTBQ+ (over 260.000 attendees) LGBTQ+ Families 38 4. PRIDE! BCN Here are some numbers of Pride! BCN 2019:

more than more than 12 100 100 days filled with different events social, cultural and sport events activities

over 100k 400k attendees at the Pride Parade visitors of the Pride Main Events

39 4. PRIDE! BCN 5

Why Barcelona?

40 WELCOMING Barcelona is a compact city, neither too small nor too big, which makes it very welcoming and gives it a cosy atmosphere. As well, it boasts significant cultural, social and commercial diversity.

MEDITERRANEAN Barcelona displays the characteristics of Mediterranean cities: it is dynamic and open, inviting for leisure activities, walking through and enjoying. It is the only large city in Europe that boasts 5 kilometres of beaches in the city itself.

CLIMATE Barcelona enjoys a very agreeable and mild climate all year long, which makes it possible to organise outdoor events in spring, summer and autumn.

HISTORICAL Barcelona has over 2000 years of history and conserves important testimonies of its past.

CULTURAL Barcelona offers a very intense cultural life all year long: Opera, Ballet, Concert, Theatres, festivals, expositions, museums...

41 5. WHY BARCELONA? AVANT GUARDE Catalonia has always been played host to famous people in the avant-garde movements in Europe: Picasso, Miró, Dali, Gaudi are just some of the many examples of the constant desire for renovation and creation, a true quality that is also present in today’s Catalan artists like its architects or designers.

WELL CONNECTED Barcelona has an excellent network of flights specially to Spanish and European cities. Its international airport, located only 15 minutes from the city is currently undergoing full expansion works.

WELL EQUIPPED Barcelona offers a variety of places to organise large and small meetings. It also has a wide range of historical charming venues - ideal for banquets, cocktails, exhibitions and products presentations- in modern and fully-equipped facilities. Its stock of hotels is abundant and modern.

RELIABLE Catalans are hardworking and reliable people. Throughout their history they have shown their capacity to organise successful events with precision, creativity and efficiency. Organizers and suppliers in Barcelona have inherited those qualities. You can trust members of BCB.

GOURMET CITY Barcelona has developed a cuisine style based on creativity and this made in the top “gourmet” city outside France, according to the magazine Gourmet. Furthermore, , considered by many as the healthiest in the world, is used even in the simplest restaurants.

42 5. WHY BARCELONA? Sustainability & Barcelona was the world’s first Accessibility destination to be awarded Biosphere World Class Destination certification, reflecting its commitment to sustainability.

BIOSPHERE is a private certification process promoted by the Responsible Tourism Institute, an independent body sponsored by UNESCO and recognized by the Global Sustainable Tourism Council Unlike other certification (GSTC), an organization that is requirements, BIOSPHERE goes promoted by the WTO (World beyond environmental issues, Tourism Organization), amongst covering aspects such as the others, and which encourages the provision of quality services, the implementation of sustainable conservation of cultural heritage, practices in the tourism industry. the social and economic development of the local community and visitor satisfaction.

Barcelona’s leading position as a benchmark destination in this field means there is a wide variety of resources available to host congresses and events that are committed to sustainability.

43 5. WHY BARCELONA? MEETING FACILITIES & VENUES Barcelona has lots of amazing and unique venues that are strongly committed to sustainability, having implemented best practices in the field of social responsibility, promoting energy-efficiency measures and savings, investing in waste management and CO2 emissions compensation.

ACCOMMODATION AND RESTAURANTS In recent years, the private sector has made a firm commitment to introducing social responsibility in the management of hotels and restaurants. Some of the best practices that have been implemented showing this commitment include the recruitment of staff with physical or mental disabilities, purchasing local, quality products and the incorporation of measures to reduce waste production.

ACCESSIBILITY The city has many fully-adapted transportation options, hotels without physical barriers, accessible beaches and visits offering sign language services, which facilitate stays in Barcelona for anyone with a disability. For more information see www.barcelona-access.cat.

MOBILITY More than 80% of daily trips in and around Barcelona are made sustainably, meaning on , bicycle or public transport. With over 500 kms of roads equipped with cycle lanes and a wide network of quality public transport with over 3,000 bus stops and stations, the city has made a significant investment in making its fleet of public transport vehicles sustainable.

LEISURE TIME With a wide range of leisure and cultural sites, Barcelona has made a strong commitment to sustainable entertainment. Some of the proposals that Barcelona offers visitors include walking and cycling and others on non-polluting vehicles and at museums with environmental quality certifications.

For more information get in touch with Barcelona Sustainable Tourism (www.barcelonaturisme.com/sustainable), which is promoted by Turisme de Barcelona. Created in 2012, this programme promotes sustainable and responsible tourism in the city.

44 5. WHY BARCELONA? 6

Business Plan

45 6.1

Budget

46 Proposed Expenses

28/6 Event in Plaça Universidad 30.000

29-30/6 Events in Barri Example 50.000

1-2/7 Events in Av. Maria Cristina & Plaça Univers 560.000

Procurement 140.000

Village and stage mounting 230.000

Logistics 20.000

Events content 170.000

Parade 20.000

Security 20.000

Press 10.000

Merchandising 10.000

Photos & Videos 15.000

Stampa 10.000

Advertising & Marketing 65.000

ACEGAL, RRHH and EPOA 80.000

TOTAL PROPOSED EXPENSES 870.000

47 6.1 BUDGET Proposed Income

Public Administration subventions 80.000

Commercial Partnerships 220.000

Sales 500.000

Plaça Universitat 20.000

Barri Eixample 50.000

Av. Maria Cristina & Village 430.000

Other sales, advertising and concessions 140.000

TOTAL PROPOSED INCOME 940.000

48 6.1 BUDGET 6.2

Communication strategy

49 General objectives

Our main objective is raise awareness of our fight, communicating our message to the citizens from all over Europe trying to make connections with both fight. We know that we are not alone in this fight, we reached the limit and it’s time to say STOP!

50 6.2 COMMUNICATION STRATEGY ● Elaboration of the communication strategy with the press and opinion leaders ● Interview management with Pride! BCN speakers ● Drafting of press materials (Catalan, Spanish and English): press dossier, calls and press releases Press & ● Development and update of databases ● Planning of shipments and follow-ups with press communication ● Some advertising campaign plan ● Preparation of media coverage reports (monitoring and clippings) ● Support in the organization of press conferences or other events with press ● Preparation of a contingency plan in case of an online reputation crisis and, if present, actively collaborate in its resolution

The advertising campaign will include:

● Online marketing actions Media plan ● Offline actions ● Hiring advertising spaces ● Special actions, among others.

51 6.2 COMMUNICATION STRATEGY Social Media plan

● Communicate effectively the Europride Barcelona 2022 program, as well as its poster of parties and activities and conferences General ● Encourage the attendance of people to Europride Barcelona 2022 from all over Europe as one of the communicational objectives of this year objectives in ● Transmit, through all the channels, the different activities carried out during Europride Barcelona 2022 networks ● Transmission of communication objectives of importance to the social cause

● Content writing for the correct dissemination of the entire Europride Barcelona 2022 program ● Dynamization and optimization of networks to answer questions, manage the conversation, etc. Actions to ● Creation of audiovisual pieces complementary to the content plan ● Management with influencers and Key People develop in ● Monitoring of social networks, thus analyzing the tone of the conversations controlling the correct fulfillment of the communication networks strategy as well as its objectives ● Preparation of reports on the status of social networks and results on a monthly basis ● Budget control during the entire duration of the EuropridebBarcelona 2022 campaign

52 6.2 COMMUNICATION STRATEGY Social Media Facebook Channels Pride! BCN’s Facebook profile have more than 25k followers and their posts reached more than 200K users during Pride month.

Instagram

Pride! BCN’s Instagram profile have Pride! BCN is more than 13K followers and their posts reached more than 100k users present in many and had more than 50K during Pride month. social networks with different

Twitter content in each: revendication, Pride! BCN’s Twitter profile have 7.000 followers and their posts break news and reached 30K users during Pride month. also fun and celebration.

53 6.2 COMMUNICATION STRATEGY Pride! BCN’s website

During last year Pride! BCN's website (www.pridebarcelona.org) reached almost 500.000 visits. More than 200.000 were new users and they visited more than 350.000 pages.

Visitors came from all over the world: Spain, UK, USA, France, Germany, Italy...

In Pride Barcelona's website you can find some history about Pride Barcelona's editions, last campaigns, achievements and obviously our program and all the news of our next Pride.

54 6.2 COMMUNICATION STRATEGY Calendar

2020 2021 2022

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O

Communication plan

Web updates

Social networks

Advertising campaigns

Management sponsorships

Press Office

Visual identity, audiovisual adaptations

55 6.2 COMMUNICATION STRATEGY 6.3

Sponsorship

56 The team will create a database of possible collaborating and sponsoring companies that could be interesting for Europride Barcelona 2022.

The team will be in charge of the contact and management of the sponsorship proposal with the entities and companies. Sponsorship In order to create collaboration synergies with brands or media potentially related Management to the sponsorship of the event, a dossier of collaborations will be created that will include detailed information on the same in order to reach an agreement that benefits the product or service level. organization.

In summary mode, the sponsor dossier must include the following information: ● Introduction and Analysis of the event ● Objectives of the Event ● Proposal for Collaborations

57 6.3 SPONSORSHIP 7

EUROPRIDE 2022 28th June - 2nd July

58 7.1

Dates, timeline and EPOA commitment

59 October 2019: Interpride AGM - October 2019: December 2019: Summit LGTBI Tourism - BCN World Aids Day – BCN February 2020: May 2020: International Day against Homophobia in Football – BCN International Day against Homophobia – BCN May 2020: May 2020: Aids International Memorial – BCN IGLTA Annual Global Convention – June 2020: June 2020: Pride! BCN EuroPride - Thessaloniki 2020: October 2020: EPOA AGM - Summit LGTBI Tourism - BCN December 2020: February 2021: World Aids Day – BCN International Day against Homophobia in Football – BCN May 2021: May 2021: International Day against Homophobia – BCN Aids International Memorial – BCN May 2021: June 2021: IGLTA Annual Global Convention – TBC Pride! BCN August 2021: September 2021: WorldPride - Copenhagen EPOA AGM - BCN (if no other Pride wants to candidate) June - July 2022: Barcelona EuroPride 2022

60 7.1 DATES, TIMELINE AND EPOA COMMITMENT ACTIVITY BY EPOA MEMBERS ACCESSIBILITY AND INTEGRATION Political Talks and workshops organized and lead by EPOA members. Presentation of all activities and events Objective: Improve and learn from services that Pride! BCN offers for each other. people with special needs like translation in sign language, access to people with reduced “30 YEARS OF EUROPRIDE” mobility, accompanying services by volunteers. "LGBTQ+ RIGHTS IN EUROPE" - Conference lead by EPOA “30 years POLITICAL DEBATE ABOUT after the first Europride LGBTQ+ RIGHTS 1992”: what has been achieved, how LGBTQ+ IN TOWN HALL our life has changed and what are Political debate with the the next steps for LGBTQ+ The two main members of the participation of top-level politicians community? government of the mayor of from different EU countries and Barcelona belong to the LGBTQ+ representatives of associations and community: Ada Colau, openly organizations in defense of human VOLUNTEERS bisexual and , rights and LGTBQ+ rights with Conference about the role of the openly gay. This fact makes us testimonials from people who can volunteers in Pride BCN! that assume that the celebration of the show the LGBTQ+ reality in reflects the spirit of an active city Europride will have the different countries. towards major events, as understanding and support of the happened with the volunteers of City Council, something key when it Objective: Generate debate and the Olympics in Barcelona '92. comes to planning a city event of share ideas, search for real these characteristics. solutions and joint agreements to improve LGTBQ+ rights in Europe, LGBTQ+ CENTRE OF BARCELONA increase public awareness in the media. Conferences, seminars and workshops organized inside the ...and much LGBTQ+ Centre of Barcelona, the city's leading facility for LGBTQ+ more! issues. 61 7.1 DATES, TIMELINE AND EPOA COMMITMENT 7.2

Political program

62 Rising Italy's nationalist league formed a Nationalism populist coalition in Italy. Spain - in the once thought a barren ground for such politics - elected multiple Western far-right politicians to parliament for the first time since the country World returned to democracy in 1975.

And until this week, Austria's Freedom Party was in coalition with the centre right, before their leader was caught up in a video scandal.

Also on other sides of the world the far right wing and the people who are against the LGBTQ+ rights have raised their voices and made it to be elect their representatives in the highest positions like the The political program of the current president of the USA or the Europride 2022 will circulate around president of Brazil who says: “Yes, the slogan and the objective that I’m homophobic – and very proud we chose: “No step back”. of it.”

Nationalism has always been a feature across Europe's political spectrum but there has been a recent boom in voter support for right-wing and populist parties.

63 7.2 POLITICAL PROGRAM Aggressions against the LGBTQ+ community have increased all over Europe and it seems that we’re moving back in time. We won’t keep closing our eyes: enough is enough and we want not only to set a sign, we want to use the awareness of the Europride to motivate everyone to stand up and stop what is currently happening in Europe and all around the world. And therefore we don’t need any weapons or agressions, because we have the strongest argument that exists on our side: LOVE

We fight with love and we will not move a single step back!

Not a single step back to the laws, that tried to stop us from being us. Not a single step back to the fears, that many of us went through. Not a single step back to horrible time, where we had to hide. Not a single step back to destroyed families. Not a single step back to forbidden love. Not a single step back.

64 7.2 POLITICAL PROGRAM Beside fighting for the already existing LGBTQ+ rights, Barcelona wants to be a sample for all the countries, cities and villages that are still not accepting the LGBTQ+ and human rights.

We want to be a sample of how people from different cultures, with different backgrounds, with different political views, with different sexual orientations, ethnicities and backgrounds are living peacefully and respectfully together.

We’re united in diversity and fighting for each others rights!

65 7.2 POLITICAL PROGRAM 7.3

EuroPride 2022 look & feel

66 The look and feel of the EUROPRIDE 2022 is connected to the slogan “NO STEP BACK”. The concept starts from the feeling of the fight against oppression and regression. Through barrier of hands that says 'STOP', it clearly and emphatically expresses 'that enough is enough and that we will not do a single step back'.

It also claims, with each and every one of its colors, that together we are stronger, regardless who you are, how you look like or who you love: we are all united by the same cause...

TO FIGHT FOR THE LGBTQ+ AND HUMAN RIGHTS!

67 7.3 EUROPRIDE 2022 LOOK & FEEL 7.4

Locations & Events

68 The heart and soul of Pride! BCN Av. Maria Cristina

The Avinguda de la Reina Maria Cristina is the heart and soul of the Pride! BCN activities. During the last weekend of Pride! we celebrate diversity, equality, freedom and the human rights. On the main stage, located at the end of the Avinguda de la Reina Maria Cristina on the bottom of the Montjuïc and its famous fountain, different LGBTQ+ parties from Barcelona and Catalunya are presenting themselves on the stage and celebrating life with over 180.000 guests. Furthermore, different national and international artists expressed their commitment for the LGBTQ+ community and performed at the Pride! BCN Festival. Conchita Wurst, Loreen, Eleni Foureira, Vengaboys, , Diana International, Soraya, La Prohibida, Karina, , Sharonne and many more have been involved in the past years.

69 7.4 LOCATION & EVENTS The Village & PRIDE Kids Plaça Univers

The Pride Village together with the PRIDE Kids area, situated in Plaça Univers, is the business fair area of Pride! BCN. Sponsors, Companies, sport clubs, individual groups and social association are using this space to represent themselves and their goals/ideas/products to the visitors of Pride! BCN.

Food trucks and gastronomy from all over the world also can be found here.

70 7.4 LOCATION & EVENTS Plaça Universitat & Eixample

The official presentation of Pride! BCN takes place in Plaça Universitat.

Representatives from the government together with LGBTQ+ and human rights activists will read Pride! BCN manifesto and will explain the program of the year..

In 2019 we fought for the rights of LGBTQ+ families and in 2020 we will use the coverage to raise awareness about HIV and about all the huge involvements made by science in the past years..

71 7.5.17.4 LOCATION THE VILLAGE & EVENTS & PRIDE KIDS The Parade

To remember the first riot back in the year 1976, which took place in the Rambla and was forced to stop by the police, each year the social associations, LGBTQ+ friendly companies and individual groups are taking place at the Pride Parade.

Due to the huge amount of attendees and visitors the route nowadays goes from the Jardins de les Tres Xemeneies to the entrance of the Pride Festival at Plaça Espanya.

72 7.5.17.4 LOCATION THE PARADE & EVENTS 7.5

Support letters

73 Gary Gautier Casa Batlló

74 7.5 SUPPORT LETTERS Joan Torrella Barcelona Turisme

75 7.5 SUPPORT LETTERS Roger Nierga Pilma

76 7.5 SUPPORT LETTERS Roger Pallarols Gremi de restauració de Barcelona

77 7.5 SUPPORT LETTERS Gabriel Jené Llabrés Barcelona Oberta

78 7.5 SUPPORT LETTERS ACGIL

79 7.5 SUPPORT LETTERS Rodrigo Araneda Villasante ACATHI

80 7.5 SUPPORT LETTERS José Benito Eres Rigueira GAG

81 7.5 SUPPORT LETTERS Ferran Pujol BCN Checkpoint

82 7.5 SUPPORT LETTERS Joaquim Roqueta i Manen Gaispositius

83 7.5 SUPPORT LETTERS Rubén Mora Stop Sida

84 7.5 SUPPORT LETTERS Miguel Angel Sanz Ens Entenem

85 7.5 SUPPORT LETTERS Jonas Ljunggren Club Esportiu Panteres Grogues

86 7.5 SUPPORT LETTERS Catalina Pallàs Picó Families LGTBI

87 7.5 SUPPORT LETTERS Jorge Faro Colomés Barcelona Gay Men’s Chorus

88 7.5 SUPPORT LETTERS 7.6

Contacts

Pride Barcelona Associació Catalana d’Empreses LGTBI (ACEGAL)

Carrer Diputació, 163 bajos 2 08011 Barcelona

 +34 934 534 366  www.pridebarcelona.org  [email protected]

Main Contact Dani Morales – General Manager [email protected] 89