SHEFFIELD CITY REGION MUSIC REPORT 2019 CONTENTS INTRODUCTION Michael Dugher Chief Executive Officer, UK Music 3 FOREWORD Mayor Dan Jarvis City Region Mayor 4 Laura Bennett Sheffield City Region Local Enterprise Partnership Board Member THE SHEFFIELD CITY REGION MUSIC BOARD 5 CASE STUDY: HIGHER RHYTHM 6 SHEFFIELD CITY REGION IN NUMBERS 7 LIVE EVENTS IN 2017 7 Photo Credit | Bo Ningen - Sensoria Festival | © Laura Merrill REGIONAL BREAKDOWN IN 2017 8 RECOMMENDATIONS 9 UK LIVE MUSIC NATIONAL NUMBERS 2017 10 MUSIC TOURISM NATIONAL NUMBERS 10 CASE STUDY: SENSORIA FESTIVAL 11 CASE STUDY: LIVE 12 ACKNOWLEDGEMENTS 14

Photo Credit | Metropolis at Magna with Factory Floor - Sensoria Festival | © Laura Merrill 3 UK MUSIC · SHEFFIELD CITY REGION UK MUSIC · SHEFFIELD CITY REGION 4

INTRODUCTION FOREWORD I’m delighted to introduce our first report Region who gave a vital boost to the local Arctic Monkeys, Pulp, Bring Me The This report will help to establish where into Sheffield City Region’s vibrant music economy with their visits in 2017. Horizon, Def Leppard, Toddla T, Kate we are now, inform our conversations, scene and the huge contribution it makes Rusby, Lesley Garrett, Barnsley Youth and provide valuable evidence for to the regional economy. The spending power of these music fans Choir, Skinny Pelembe, the list of Sheffield planning the work that we do next. delivered a huge £92 million boost to the City Region’s music stars is inspiring and UK Music embarked on this report after economy of the Sheffield City Region. impressive. We look forward to getting started in we joined forces with City Region Mayor this next phase, working closely with Dan Jarvis MP to set up the Sheffield City That’s on top of the immeasurable Our region is blessed with musical talent, Michael Dugher and the great team at Region Music Board in 2018. pleasure, enjoyment and cultural diversity with great venues large and small, and UK Music in making this Music Board not Mayor Dan Jarvis Michael Dugher that music brought and continues to with a host of leading production and just a meeting of people, but a force for Sheffield City Region Mayor Chief Executive Officer, UK We both said at that time that we were bring to the local community. technology-based businesses. cultural change in our region. Music determined the new board would not be a talking shop and would develop a To ensure that cultural and economic We’re also home to fantastic events and concrete plan of action for music in the enrichment continues, we need to make festivals, such as Tramlines, which has City Region. sure we do all we can to protect the gone from strength to strength. 2019 was music ecosystem of the City Region. the biggest festival yet with more than Thanks to Dan’s leadership, the Music 90,000 people enjoying over 100 live Board is up and running, bringing We need to nurture and support music acts throughout the festival. together representatives from the local the venues, particularly smaller and music industry, as well as councillors and grassroots venues, that are the bedrock But we know that there is more we could others. of the local music scene. do to ensure we promote these strengths nationally and internationally; creating This inaugural report paints a high level We must also strive to reverse the a stronger culture of creativity and overview of the City Region’s music scene decline of music in education which Laura Bennett developing the talent we have here. so we can identify areas where we can is both a regional and national area of Sheffield City Region Local drive forward change and establish our concern. If young people do not get the Enterprise Partnership That’s why we partnered with UK Music priorities to grow the music industry. chance to play music in school or local Board Member to establish a Music Board for our region, rehearsal spaces and venues, then the and that’s why we’re delighted to see the Our research shows that a total of 832,000 talent pipeline upon which our industry publication of this important report. people attended live music events in the relies will be in serious danger. Sheffield City Region in 2017. Our Sheffield City Region Music Board, I know that Sheffield City Region has made up of representatives from music Of those, 521,000 were local people who a fantastic music heritage. I hope you venues, music hub leads, representatives poured into venues to see both great enjoy this report and will work with us to from festivals, local authorities and more, local talent and some of the touring acts deliver an even better future that builds has been exploring how we can work who come to the region. on that legacy. together to champion music makers, music lovers and the music industry to The total also included 311,000 ‘music support talent and grow our region’s tourists’ – visitors from outside the City cultural economy. 5 UK MUSIC · SHEFFIELD CITY REGION UK MUSIC · SHEFFIELD CITY REGION 6

CASE STUDY: THE SHEFFIELD CITY REGION MUSIC BOARD HIGHER RHYTHM The Sheffield City Region (SCR) not only Stars, in Barnsley, Sheffield Makes Music, A hub for music and creativity, Higher England. This programme is designed boasts an incredible musical heritage an annual celebration of music makers Rhythm is a not-for-profit organisation to intensively support six Yorkshire with some of the world’s best-known and audiences, weaving music through which operates across Yorkshire. artists annually with a full- package of bands and artists but is also home to the streets of Sheffield city centre, the opportunities to help them, tangibly, passionate people who have dedicated Wentworth Music Festival, a one-day Formed in 2001, the Doncaster-based their careers. their life’s work to music. music bonanza establishing itself in body nurtures two pro-level recording Rotherham and industry events like studios, Doncaster’s community Breakthrough’s first year included Established by Mayor Dan Jarvis in Sensoria Pro, which are all examples of radio station Sine FM, a record label, artists such as Skinny Pelembe and October 2018, the SCR Music Board existing great work keeping Sheffield City management of digital distribution Dylan Cartlidge. Success is measured by is the first Music Board to be set up Region live music audience’s dancing. and live events. All these underpin artist achievements which include new outside of London. The board, chaired programmes of artist development. releases, growing sales, increasing fan- by Local Enterprise Partnership board bases and social media performance. member Laura Bennett, is made up of They also run accredited courses and Artists are also encouraged to evolve representatives from music venues, ‘real-world’ volunteering opportunities, from home-town gigs to playing festivals independent artist development where trainees and aspiring and international events, gain regional organisations such as Higher Rhythm professionals can gather experience in and national radio play, and improve and DMF Digital, music festivals, music areas such as sound engineering, events business practices to ultimately increase hubs, national and regional music organising and radio presenting. Higher their professional income. professionals and local authorities who Rhythm’s services are fully-inclusive, have come together to be a champion engaging BAME and disabled artists and Higher Rhythm’s primary focus is for music makers, music lovers and the supporting people from deprived areas on levelling the playing field and music industry. and disadvantaged backgrounds. encouraging more diverse music talent to flourish. The Music Board is working to foster music The organisation has recently expanded education and career development, to its courses to offer a Higher National Steve Mundin engage with and support musicians and Diploma, which involves an extensive Senior Manager, Higher Rhythm music organisations, and to celebrate the team of established music industry region’s music heritage and excellence. professionals as guest lecturers to Their aim is to harness the talent and further strengthen the vital links between ambition of all those who are passionate learning and the real world. about music, from primary school- aged children aided by the brilliant As well as its role as a PRS Foundation South Yorkshire Music Hubs, right up to Talent Development Partner via the established musicians. Yorkshire Music Forum, Higher Rhythm delivers the ‘Breakthrough’ Artist The region is also home to a whole host of Development Programme, funded by music events including Underneath the Help Musicians UK and Arts Council

Photo Credit | Hannah Peel - Devonshire Dome | © Laura Merrill Photo Credit | Steve Mundin | © Jamie Bubb UK MUSIC · SHEFFIELD CITY REGION UK MUSIC · SHEFFIELD CITY REGION 8

REGIONAL BREAKDOWN IN 2017 SHEFFIELD CITY REGION IN NUMBERS INCLUDING BOTH CONSTITUENT AND NON-CONSTITUENT MEMBERS

832,000 311,000 BARNSLEY DONCASTER Total live music audience in Sheffield City Region Number of music tourists in Sheffield City £111,000 BOX OFFICE SPEND £456,000 BOX OFFICE SPEND in 2017 Region in 2017 6,720 ATTENDEES 19,050 ATTENDEES BASSETLAW DERBYSHIRE DALES £79,000 BOX OFFICE SPEND £3.2 MILLION BOX OFFICE SPEND 521,000 £92 MILLION 4,750 ATTENDEES 76,230 ATTENDEES Total local attendance of Sheffield City Region Total direct and indirect spend generated by residents at music events in 2017 music tourism in the Sheffield City Region in 2017 BOLSOVER ROTHERHAM £2,000 BOX OFFICE SPEND £150,000 BOX OFFICE SPEND 37% 297,000 110 ATTENDEES 9,050 ATTENDEES Proportion of live music audiences in the Number of domestic tourists visiting the Sheffield CHESTERFIELD SHEFFIELD Sheffield City Region in 2017 that are music City Region in 2017 £303,000 BOX OFFICE SPEND £33.9 MILLION BOX OFFICE SPEND tourists 18,330 ATTENDEES 697,250 ATTENDEES 14,000 NE DERBYSHIRE Number of overseas music tourists visiting £7,000 BOX OFFICE SPEND Sheffield City Region in 2017 410 ATTENDEES

DIRECT TOURISM NUMBERS IN PROPORTION TO LIVE EVENTS IN 2017 THE REST OF THE UK FESTIVALS GRASSROOTS £8.2 MILLION BOX OFFICE SPEND £2.9 MILLION BOX OFFICE SPEND 86,840 ATTENDEES 177,100 ATTENDEES

ARENAS OTHER 2.9% 2.9% 3.4% £23.2 MILLION BOX OFFICE SPEND £3.8 MILLION BOX OFFICE SPEND 439,120 ATTENDEES 129,840 ATTENDEES Spending GVA Employment

Note: £59 MILLION £28 MILLION 855 These figures on these pages are taken from 2017 and provides a baseline. All data collected only relates to live music-based events. Ticketing data which relates to other events in multi-purpose venues, such as sport and comedy shows, are not included. The ticketing data processed by UK Music and Oxford Economics aims to cover as many ticketing agents as possible but not all currently share data. The extent that these figures capture small local concerts for example may be conservative. 9 UK MUSIC · SHEFFIELD CITY REGION UK MUSIC · SHEFFIELD CITY REGION 10

RECOMMENDATIONS UK LIVE MUSIC NATIONAL NUMBERS IN 2017 1. OPPORTUNITIES FOR EMERGING TALENT At UK Music we believe that whilst talent is children from lower-income families, by promoting everywhere, sadly opportunity is not. All young music in schools. Music education hubs are key to 29.1 MILLION 25 MILLION people should have access to music in education delivery and the should help to Total audience that attended live music Total concert attendance in the UK and everyone should have the chance to pursue coordinate the six hubs that operate across the City events in the UK a career in music. Emerging artists need help to Region. Local authorities in the region should also develop their talent and build audiences. It is also work with industry to increase provision of rehearsal crucial to the region’s talent pipeline to train the spaces. The Combined Authority should explore next generation of producers, promoters and other working with organisations like PRS Foundation to roles beyond musicians in the music industry. The instigate Momentum funding, which will help acts 4 MILLION 18.2 MILLION City Region should seek to address the decline of fulfil potential and branch out into international Total festival attendance in the UK Local residents attended local music music in education, which disproportionately hits markets. events in the UK 2. PROTECTING GRASSROOTS MUSIC VENUES Sheffield City Region has a special ecology of Region should fully implement the principle and be grassroots music venues which need to be protected able to offer business rate relief and other practical and nurtured. The ‘agent of change’ principle is now support including with licensing. Venues should enshrined in the National Planning Policy Framework also work with the Combined Authority to improve and gives venues much greater protection against accessibility at venues, including for deaf and developers. Local authorities in the Sheffield City disabled audience and performers. 3. DEVELOPING MUSIC BUSINESSES The Combined Authority has important powers with the Local Economic Partnership to develop a over economic development and generation. strategy to attract investment into the local music MUSIC TOURISM NATIONAL NUMBERS IN 2017 This needs to be leveraged in order to support industry. The Combined Authority should look at the growth of music businesses across the city opportunities to promote talent in the Sheffield region, increasing employment and productivity City Region around the globe. This should include as a result. The City Region’s business Growth Hub initiatives designed to boost exports through artists £4 BILLION £2.5 BILLION should tailor its programmes and advice to benefit attending international showcases such as MIDEM, Total direct and indirect spend generated Amount spent directly by music music start-ups and SMEs regarding access to the Amsterdam Dance Event, and SXSW in Texas. by music tourism in the UK tourists finance. The Combined Authority should also work 4. INTEGRATING TRANSPORT The transport system in the City Region needs more parking spaces to unload heavy equipment outside investment and more coordination if it is to be fit venues. Many cities have now adopted a priority 10.9 MILLION 810,314 for purpose in supporting the night time economy. loading scheme where signs are erected outside Music tourists Overseas music tourists Music cities can benefit from a comprehensive venues stating that equipment can be unloaded. review of transport infrastructure, so that music Train and bus stations in the region could provide fans, including music tourists and local people perfect shop fronts for music. A broad range of who are not based in close proximity to venues, interventions could be scoped out from licensing can travel easily to the wider music scene. There background music, to hosting performances, to pop are also issues for acts with finding appropriate up music tourism kiosks at transport hubs. 44,896 10.1 MILLION Full-time jobs sustained by music tourism Domestic number of music tourists 5. REACHING OUT TO EVERY CORNER OF THE CITY REGION The Report underlines a great deal of potential in gaps and the precise investment reforms needed the wider City Region, recognising that there are to grow music across the City Region. Mapping all different parts of the City Region have distinct the venues, labels, recording studios and radio needs and challenges, to develop their own music stations across the conurbation would ensure the industries. The Combined Authority, in conjunction scale of the industry is fully understood, as well as with the Music Board, should map all music activity enabling a targeted approach for how the City across Sheffield City Region. Actively supporting the Region markets itself as a hub for music and local music industry in this way will identify any creativity. Comparative national figures for 2018 are available in UK Music’s report Music By Numbers 11 UK MUSIC · SHEFFIELD CITY REGION UK MUSIC · SHEFFIELD CITY REGION 12

CASE STUDY: CASE STUDY: SENSORIA FESTIVAL BARNSLEY LIVE Sensoria is the UK’s festival of music Cambodia, Malaysia, US and across Barnsley Live was formed after the After the debut event in 2018, local and film, presenting a unique mix of live Europe). previous incarnation Live In Barnsley businesses praise the big impact effect music, film screenings, live soundtracks, decided to end after five years the festival had on their takings and installations and exhibitions. It supports Sensoria Festival averages around 15,000 entertaining the town. bringing the community together. music and film across Sheffield. admissions per year and SensoriaPro attracts around 60% of its delegates The one day, multi-venue, indoor music Chris Scarfe Sensoria’s first edition took place in 2008. nationally and internationally. While 40% festival, has become the highlight of the Organiser, Barnsley Live It has welcomed guests including Jarvis are local; the festival itself averages 70% calendar year on the local live music Cocker, Bill Drummond, Laurie Anderson, from across South Yorkshire and 30% scene. John Grant, DJ Stingray and Jlin. mainly from across the UK. There are six members of the core music The festival creates the opportunity The organisation has also helped organising committee, but running the for audiences to discover unique regenerate areas, bringing unused spaces event takes the skills and talents of over experiences often in stunning site- back to life. Sensoria has unearthed 50 people. specific surroundings. many gems such as Abbeydale Picture House and Castle House, both now open They include stage managers, sound Its informal industry event, Sensoria and in creative use. It has also presented technicians, and volunteers, who all Pro, explores the latest developments in city centre drive-ins, swimming pool contribute to the event which packs out music and the moving image. Attended screenings and an AV installation in a venues across Barnsley. by musicians, filmmakers, music1960s hotel ballroom. supervisors, games developers, sound The day features a range of music from designers and students, an annual Jo Wingate solo acoustic performers and thrash highlight is the Scoring Contest with Ian Director, Sensoria Festival metal acts, to jazz trios and seven piece Neil. Previous guests have included Chris ska bands. The application process is Watson, Chris Packham, Nitin Sawhney, Nigel Humberstone open to all genres. Mary Anne Hobbs, Feargal Sharkey and Music Director, Sensoria Festival Geoff Barrow. Not only is the day a celebration of the local music scene, with acts performing Sensoria attracted SynthFest UK to to a packed house, it’s also a big day for Sheffield with 1,000 ticket holders the town’s economy. descending on this ‘modular meet’ from all over the world (20% from Sheffield and 80% overseas including places like

Photo Credit | Bo Ningen - Sensoria Festival | © Laura Merrill Photo Credit | Barnsley Live | © Barnsley Live 13 UK MUSIC · SHEFFIELD CITY REGION UK MUSIC · SHEFFIELD CITY REGION 14

ACKNOWLEDGEMENTS This report on the Sheffield City Region of UK Music are: AIM, BPI, FAC, Ivors Throughout this project we have received support The economic analysis was carried out by Oxford is created on behalf of UK Music and its Academy, MMF, MPA, MPG, MU, PPL, PRS from a wide range of individuals and organisations Economics and a methodological statement is to members to highlight the contribution for Music and the Live Music Group that have provided datasets essential to this be found on the UK Music website. of live music and music tourism to the analysis. These include: Sheffield City Region economy. The UK Live Music Group is made up The project is managed by Natalie Williams, Head of members of the Association for • AEG Live of Research at UK Music. This report is the third edition of a Electronic Music (AFEM), Association of • Arts & Festivals Management regional report based on the new Metro Independent Festivals (AIF), Association • The Association of Independent For all media enquiries contact: City Regional structure. of Festival Organisers (AFO), Concert Festivals Vincent Moss & Jennifer Geddes - UK Music Promoters Association (CPA), Agents • AXS [email protected] UK Music is the umbrella organisation Association (AAGB), International Live • BBC Music [email protected] which represents the collective interests Music Conference (ILMC), National Arenas • Glasgow Concert Halls of the UK’s commercial music industry Association (NAA), Production Services • Live Nation Anita Dell - Sheffield City Region - from artists, musicians, songwriters Association (PSA) and Music Venue Trust • Music Venue Trust [email protected] and composers, to record labels, music (MVT) with contributions from PRS for • National Arenas Association For all policy enquires contact: managers, music publishers, studio Music Foundation, MU, MMF, FAC and BPI. • PRS for Music Tom Kiehl & Felicity Oliver producers, music licensing organisations • Sage Gateshead [email protected] and the live music industry. The members • See Tickets [email protected] • Symphony Hall, Birmingham • Ticket Factory For all research enquires contact: • Ticketmaster Natalie Williams & Sam Murray • We Got Tickets [email protected] [email protected] We are grateful to all venues, festivals and other This document was designed by businesses featured in this report for sharing Beatriz Ribeiro at UK Music information and pictures. Additional thanks to all of our membership organisations for their support All material copyright © UK Music 2019 except and help with this report. where otherwise indicated UK Music Savoy Hill House 7-10 Savoy Hill London WC2R 0BU T: 020 3713 8444 Twitter: @UK_Music Email: [email protected] Website: www.ukmusic.org