1110 E. Olive Avenue Fresno, CA 93728 Office: (559)497-1100 Station Profile

Station: KKBZ-FM “105.1 The Blaze” Format: Mainstream Rock Target Audience: Adults 25-54, Core Audience 30-49 Population Served: 1,200,000 Primary Listening Area: Fresno, Madera, Kings, Tulare, Merced & Mariposa counties Audience Breakout: 64% Male, 36% Female Sister Stations: KGST-AM “ESPN Deportes” KHIT-FM “Exitos 107.1” KSEQ-FM “Q97.1” KLBN-FM “La Buena 101.9”

DID YOU KNOW?: Radio is the #1 reach medium among adults. 93% 95% 93% 90% 87% 81% 76% 80% 70% 63% 54% 49% 49% 42% 35% Radio TV PC Smartphone Tablet Radio TV PC Smartphone Tablet Radio TV PC Smartphone Tablet

Adults 18+ P18-34 P35-49 Source: The Nielsen Total Audience Report Q1 2015

Lotus Fresno, Corp. dba KSEQ-FM; KKBZ-FM; KGST-AM; KHIT-FM; KLBN-FM; do not discriminate on the basis of race or ethnicity with respect to its advertising sales agreements. ON-AIR Lineup

IZZY & RASH - The Morning Blaze M-F 5AM–10AM

Izzy - middays M-F 11am–2pm

Ballard - The Road Show M-F 3PM–7PM Specialty Programming

HARDDRIVE XL with lou brutus m-f 7pm-12midnight

Lou Brutus is a true renaissance man... he is the award-winning host of the nationally syndicated radio programs “hardDrive” which airs on weekends and is in its 19th year on the air, and “hardDrive XL” which is broadcast 5-nights a week and is now in its 8th year. Between those two shows, Lou is heard in nearly 120 markets nationwide. He was chosen to be the host of hardDrive because his interview skills were good enough to keep the likes of Maynard Keenan of tool and the legendary Frank Zappa talking up a storm on live radio! He's an accomplished photographer of both rock bands and of Major League Baseball... He's also working on some books, is a voting member of NARAS for the Grammys, but most of all he's got radio in his bloodstream... he is the one and only Lou Brutus!

The House of Hair with Dee Snider Sundays 8Am-11am We wanna ROCK! Join Twisted Sister frontman and legendary hard rock icon Dee Snider every week for a ride into headbangin’ heaven! Check out all your 80’s big hair band favorites – from AC/DC to Zebra, with the Scorpions, Metallica, Bon Jovi, Poison and Ozzy Osbourne thrown in too! Take a look at the show Playlists and you’ll see what we mean! Specialty Programming

Here & Now Sundays 7pm-8pm Experience what’s new, what’s happening, and what’s local Sunday nights at 9 on Here and Now with Izzy. Broadcasting the latest releases and music from different local bands each week.

HardDrive with Lou Brutus sundays 8pm-10pm “hardDrive” has become a respected and influential extreme rock (for those you who don’t know what this is, suffice to say it’s a cross between hard rock and modern rock) radio show in broadcast history. Hosted since its inception by the award winning Lou Brutus, the show has constantly defined what new hard music is all about. hardDrive interviews virtually every extreme musician that

full metal jackie sundays 10pm-12midnight Not for the faint of heart, Full Metal Jackie is two hours of fist pounding metal from the frontlines!

Alongside an onslaught of the loudest bands on the planet, four-time FMBQ “Metal Host of the Year” Full Metal Jackie regularly interviews metal’s biggest names, past and present. This mix of classic and new metal is the perfect way to turn it up to 11! Coverage Map

how far does 105.1 The Blaze reach?

Local Distant Fringe

Mammoth Lakes

Bishop Oakhurst Merced

Chowchilla

Dos Palos Madera

Mendota Fresno Kerman Sanger

Reedley Selma

Hanford Lemoore Visalia

Tulare Lindsay Coalinga Who’s Listening?

64.4% 11.7%

35.6% 28,000+ 52,000+

WEEKLY 29.3% 26.3% 18.9% $100K+ 15.8%

5.4% 4,000+ 4.3% 3,000+ 15,000+ 12,000+ 23,000+ 21,000+ Ages 18-24 25-34 35-44 45-54 55-64 65+ 41.7%

22.7% 22.6%

13% 9.9% 8.1% 6% 4% Service Blue Collar Business, Professional Occupations Operations & Financial White Collar Extraction, Sales & Office Management, Construction, & Maintenance Production, Transportation, & Material Moving

Source: The Nielsen Qualitative Profile for Fresno; Scarborough R2 2016; Full Survey; P 18+; Radio Station: KKBZ-FM | Base: Population of 81,333 Who’s Listening?

23.7% 20.3% 19,000+ 9,000+ 16,000+ 15.1% 14.8% 14.3% 12,000+ 12,000+ 11,000+

Household Income < $25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K

34.3% 33.5% 27,000+ 27,000+ 19.9% 16,000+

High School Some College Graduate College Degree or GED or more

57.7% 46,000+ 42.1% 34,000+

Own a Rent a Home Home

Source: The Nielsen Qualitative Profile for Fresno; Scarborough R2 2016; Full Survey; P 18+; Radio Station: KKBZ-FM | Base: Population of 81,333 Why Advertise?

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