Press Release Embargoed Until 1Pm Thursday 21St July 2016

Press release Embargoed until 1pm Thursday 21st July 2016

21 July 2016 Auckland Commercial Radio Audience Measurement Contact New Zealand: Libby May T +64 27 5677 333 [email protected] Survey 2 – 2016

Auckland, July 21, 2016 – Results of the Auckland 2016 Commercial Radio Audience Measurement Survey 2 conducted by GfK were released today at 1pm.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 1,269,000 people aged 10+ years usually live in the Auckland survey area used for the Commercial Radio Audience Measurement Survey. Of these, 76.5% listen to a commercial radio station each week.

The survey, conducted over 17 weeks and sampling 2,970 people aged 10+ years, shows Newstalk ZB has most commercial station listeners, with 193,200 different people tuning in each week. Mai FM has second highest with 172,200 different listeners, followed by The Edge with 171,700. The Breeze has fourth highest commercial cumulative audience of 153,200, and Coast is fifth highest with 123,700.

The highest commercial station market share was also achieved by Newstalk ZB with a 14.0% share of all commercial radio listening. Second highest commercial share is Mai FM with 8.3%, followed by The Breeze with 7.7%. Fourth highest commercial share is Coast with 7.4%, and Edge GfK SE has fifth highest with 6.7%. Nordwestring 101 90419 Nuremberg Germany Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 17.9% of commercial radio breakfast listening, followed by Mai FM

Tel. +49 911 395-0 with a 9.8% share. Edge is third with 6.2% share of commercial radio Fax +49 911 395-2209 listening, followed by Breeze on 6.0%, and Radio Live is fifth with 5.6%. [email protected] www.gfk.com The table below shows the weekly cumulative reach and station share

Management Board: results for the latest survey. Matthias Hartmann (CEO) Christian Diedrich (CFO) Dr. Gerhard Hausruckinger Further details of the survey and results for all subscribing commercial Debra A. Pruent radio stations in the Auckland market can be found at Chairman of the http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/ Supervisory Board: Dr. Arno Mahlert Commercial register Nuremberg HRB 25014 1

Table 1: GfK New Zealand Commercial Auckland Survey 2 2016 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn Weekly Cumulative Station Stations Reach1 Share2 000's Rank % Rank Newstalk ZB 193.2 1 14.0 1 Mai FM 172.2 2 8.3 2 Edge 171.7 3 6.7 5 Breeze 153.2 4 7.7 3 Coast 123.7 5 7.4 4 ZM 119.3 6 4.0 10 More FM 108.0 7 5.4 6 Hits 105.2 8 4.6 7 Flava 97.4 9 4.4 9 George FM 84.9 10 3.5 11 The Sound 81.6 11 4.6 8 Rock 77.8 12 3.3 12 Radio Live 71.1 13 3.1 13 Radio Hauraki 56.1 14 2.7 14 Mix 51.3 15 2.5 15 Radio Sport 48.1 16 2.0 16 Rhema 41.3 17 1.2 20 Radio Tarana 35.3 18 1.8 17 Life FM 32.3 19 1.4 19 BBC 31.0 20 0.8 21 More FM Rodney 23.5 21 0.7 22 Chinese Radio AM936 20.8 22 0.6 23 Magic 20.8 23 1.6 18 Humm FM 16.7 24 0.5 24 Star 14.2 25 0.4 26 FM99.4 Chinese Voice 7.7 26 0.5 25 Ake 6.6 27 0.1 27= Radio Tainui 6.5 28 0.1 27= Radio Waatea 4.0 29 0.0 29

For more information, please contact: Libby May, Account Director, Radio, GfK Mob: 027 5677 333, [email protected] or Jana Rangooni, Chief Executive, Radio Broadcasters Association Mob: 021 2 446617, [email protected]

1 The number of different listeners aged 10 years and over reached by each commercial station per week 2 The percentage share that each commercial station has of the total commercial listening done over a week by those aged 10 years and over 2

______ENDS ______

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Responsible under press legislation: GfK SE, Global Communications Jan Saeger Nordwestring 101 90419 Nuremberg Germany [email protected]