11/6/2014 10:00 AM 10:00 11/6/2014 15 photos.indd Calendar

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owned by General Motors. Motors. General by owned

Photo credits: Bill Luven, Tim Coy, Steve Brown, Fred Wood The CLCMRC is not related to the GM Heritage Center which is is which Center Heritage GM the to related not is CLCMRC The Wood Fred Brown, Steve Coy, Tim Luven, Van Bill credits: Photo

teachers and the general public. Visit our website: cadillaclasallemuseum.org website: our Visit public. general the and teachers

are archived. Archives services are available to enthusiasts, automotive writers, authors, historians, historians, authors, writers, automotive enthusiasts, to available are services Archives archived. are

The CLCMRC also has an off site facility in which data on Cadillac Motor , Cadillacs and LaSalles LaSalles and Cadillacs Car, Motor Cadillac on data which in facility site off an has also CLCMRC The

announcement. model new the on removed were and remained These sign. “teaser” a and paper

customer anticipation prior to new car announcements. The showroom windows were covered with with covered were windows showroom The announcements. car new to prior anticipation customer

ceremony incorporated a tradition used by dealerships throughout the 1940s and 1950s to heighten heighten to 1950s and 1940s the throughout dealerships by used tradition a incorporated ceremony

day with a picture perfect blue sky and an overflow crowd of Cadillac and LaSalle enthusiasts. The The enthusiasts. LaSalle and Cadillac of crowd overflow an and sky blue perfect picture a with day

The Grand Opening occurred as planned on September 28, 2014. It was a spectacular warm, fall fall warm, spectacular a was It 2014. 28, September on planned as occurred Opening Grand The

installed and adjusted and numerous details addressed. details numerous and adjusted and installed

interior displays were designed, built and positioned, signs were selected and erected, lights were were lights erected, and selected were signs positioned, and built designed, were displays interior

weeks later than scheduled. In the brief six week period that remained until the Grand Opening the the Opening Grand the until remained that period week six brief the In scheduled. than later weeks

continued. Surprisingly, the keys to the museum building were received on August 15, 2014, only six six only 2014, 15, August on received were building museum the to keys the Surprisingly, continued.

that included record snowfalls and numerous sub zero temperatures. But the construction progress progress construction the But temperatures. zero sub numerous and snowfalls record included that

of a very rare 1930s Cadillac and LaSalle sign. Construction activities met with brutal winter weather weather winter brutal with met activities Construction sign. LaSalle and Cadillac 1930s rare very a of

Ground breaking occurred on September 29, 2013. The ceremony included an Iwo Jima style raising raising style Jima Iwo an included ceremony The 2013. 29, September on occurred breaking Ground

In the summer of 2013, the CLCMRC board authorized construction of the new museum building. building. museum new the of construction authorized board CLCMRC the 2013, of summer the In

building design evolution story is chronicled on the February photo of this calendar. calendar. this of photo February the on chronicled is story evolution design building

required to construct the permanent museum building. Several building designs were considered. The The considered. were designs building Several building. museum permanent the construct to required

Initiated concurrently in 2010 was the Celebrating the Standard capital campaign to raise the funds funds the raise to campaign capital Standard the Celebrating the was 2010 in concurrently Initiated

to display Cadillacs, LaSalles and related memorabilia until the museum building was constructed. constructed. was building museum the until memorabilia related and LaSalles Cadillacs, display to

Corners, Michigan. The Gilmore Carriage House was leased. In it the Cadillac Gallery was established established was Gallery Cadillac the it In leased. was House Carriage Gilmore The Michigan. Corners,

CLCMRC board of directors voted unanimously to partner with the Gilmore Car Museum in Hickory Hickory in Museum Car Gilmore the with partner to unanimously voted directors of board CLCMRC

included the possibility of either a stand alone facility or partnering with another museum. In 2010 the the 2010 In museum. another with partnering or facility alone stand a either of possibility the included

Following the founding an extensive planning and site location search period ensued. The site search search site The ensued. period search location site and planning extensive an founding the Following

charitable contributions to the fullest extent permitted by law. by permitted extent fullest the to contributions charitable

The CLCMRC is a 501 (c)(3) Michigan corporation. As such, gifts and donations are tax-deductible as as tax-deductible are donations and gifts such, As corporation. Michigan (c)(3) 501 a is CLCMRC The

LaSalle Club in 1995. The CLCMRC is separate from, although related to, the Cadillac & LaSalle Club. Club. LaSalle & Cadillac the to, related although from, separate is CLCMRC The 1995. in Club LaSalle

The Cadillac & LaSalle Museum & Research Center, Inc. (the CLCMRC) was founded by the Cadillac & & Cadillac the by founded was CLCMRC) (the Inc. Center, Research & Museum LaSalle & Cadillac The THE CADILLAC & LASALLE CLUB MUSEUM CLUB LASALLE & CADILLAC THE 2015

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Calendar photos.indd 1 11/6/2014 9:51 AM Calendar photos.inddUpper photo 14 - Gilmore Car Museum grounds ca: 2010 11/6/2014 9:59 AM 1Lower962 Cadillac photo lowerSeries center6247 clockwise - Carriage House, Cadillac Gallery signage, Early car display, Later car display Owner: Christopher Sterle Las Vegas, Nevada Photo: Ed Pentesco 2015

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11 12 13 14 15 16 17

CLCMRC & CLC Board Meetings Scottsdale, Arizona 18 19 20 21 22 23 24

MARTIN LUTHER KING JR. DAY 25 26 27 28 29 30 31 Calendar photos.indd 13 11/6/2014 9:59 AM

1936 Cadillac Series 5323 Fleetwood 7 Passenger Touring Owner: Frank Kilpatrick Sonora, California 2015

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8 9 10 11 12 13 14

15 16 17 18 19 20 21

PRESIDENTS’ DAY (US) HERITAGE DAY (CAN) ASH WEDNESDAY 22 23 24 25 26 27 28

NOTES: Calendar photos.inddClockwise 12 from top: Museum groundbreaking September 29, 2013; Sign announcing the construction; 11/6/2014 9:59 AM 1Iwo952 Jima Cadillac style Series raising 6267X of the 1930s Cadillac Coupe & LaSalle porcelain enamel sign Owner: Lars Sjostrom Linkoping, Sweden 2015

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8 9 10 11 12 13 14

DAYLIGHT SAVINGS BEGINS 15 16 17 18 19 20 21

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29 30 31 NOTES:

PALM SUNDAY Calendar photos.indd 11 11/6/2014 9:59 AM Clockwise from upper left: Steel skeleton of the museum building; Tyvek and aluminum outer panels being installed; 1Glass957 Cadillac installation; Series concrete 6237SDX pouring Elsorado Seville Coupe Owner: Randy Cummins Alpine, Utah 2015

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GOOD FRIDAY PASSOVER 5 6 7 8 9 10 11

EASTER 12 13 14 15 16 17 18

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26 27 28 29 30 NOTES: 31 Calendar photos.inddMuseum 10 Grand Opening September 28, 2014 Clockwise from upper left: Museum president Paul Ayres emcees the ceremony; Show- 11/6/2014 9:58 AM room windows covered with paper and a 1948 era new model teaser sign; Ribbon cutting. L to R - Paul Ayres - museum president, 1Alan940 Haas LaSalle - past Series president 5229 &Convertible co-chair, Bill 4-Door Andreson Sedan - site and building committee chair, Dave Ritchie - CLC president, Tim Pawl - past president,Owners: Bill curator & Melanie & co-chair; Porter street Port sign Saint in frontLucie, of Florida museum; Mark Front Losh museum Photography, entrance Inc. adorned with ribbons 2015

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17 18 19 20 21 22 23

ARMED FORCES DAY VICTORIA DAY (CAN) 24 25 26 27 28 29 30 31 Calendar photos.indd1937 LaSalle 9 convertible sedan in the showroom 11/6/2014 9:58 AM 1976 Cadillac Series 6EL67 Fleetwood Eldorado Convertible Owners: Mike & Shelley Magden Aurora, Ohio 2014

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FLAG DAY 21 22 23 24 25 26 27

CLC GRAND NATIONAL Badger Region Milwaukee, Wisconsin 28 29 30 NOTES: Calendar photos.indd 8 11/6/2014 9:58 AM 1918 Type 57 Cadillac - used in WWI 1941 Cadillac Series 6267D Convertible Coupe Owner: Scott Anderson Lynnwood, Washington 2015

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INDEPENDENCE DAY CANADA DAY (CAN) (US) 5 6 7 8 9 10 11

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26 27 28 29 30 31 NOTES: Calendar photos.indd 7 11/6/2014 9:58 AM 1931 Cadillac Series 355A V8 5 Passenger Sedan 1928 Cadillac Series 341A Sedan; 1938 Cadillac Series 75 Owner: Colin Christie Las Vegas, Nevada Photo: Ed Pentesco 2015

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CLC DRIVING TOUR • Motor City Region • Detroit, Michigan 16 17 18 19 20 21 22

23 24 25 26 27 28 29 30 31 Calendar photos.inddLeft to right 6 in photo: 1957 Cadillac Eldorado ; WWII 346 cu in Cadillac tank engine and Hydromatic 11/6/2014 9:57 AM 1transmission;939 LaSalle Series 1940 5027Cadillac Coupe 5 passenger sedan with dual side mounted spare tires Owner: John Jipson Las Vegas, Nevada Photo: Ed Pentesco 2015

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PATRIOTS DAY 13 14 15 16 17 18 19

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YOM KIPPUR 27 28 29 30 Calendar photos.inddThe 26 foot5 LED back lighted Cadillac script accents the display of 1961 through 1991 Cadillacs 11/6/2014 9:54 AM 1959 Cadillac Series 6337 Owner: Frank Nave Roanoke, Virginia 2015

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COLUMBUS DAY (US) THANKSGIVING DAY(CAN) 18 19 20 21 22 23 24

25 26 27 28 29 30 31 Calendar photos.indd1993 Allante 4 convertible coupe Indy 500 Pace Car festival & track car 11/6/2014 9:53 AM 1954 Cadillac Series 6237DX Coupe de Ville Owner: Gary DellaVecchio Oxford, Connecticut 2015

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DAYLIGHT SAVINGS ENDS 8 9 10 11 12 13 14

VETERANS’ DAY (US) REMEMBRANCE DAY (CAN) 15 16 17 18 19 20 21

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THANKSGIVING DAY (US) 29 30 NOTES: THE MUSEUM BUILDING

In 1948 General Motors published a book that contained fifteen dealership architectural design renderings. The book offered various designs to encourage dealers to update their facilities in preparation for the post World War II demand for automobiles that was forecast for the 1950s.

Design $5 was selected by the Cadillac & LaSalle Museum & Research Center building committee to be used as the basis for the design for the museum building. A short time after the design was approved an article with photographs of the newly remodeled Pemberton Cadillac dealership in Toledo, Ohio was discovered in the museum archives in a 1949 issue of the Cadillac Serviceman. The similarity is striking! Additional Cadillac dealerships constructed using the same basic design have also been identified in New Jersey and Illinois.

Information provided by Steve Taylor, owner of Taylor Cadillac, the successor to Pemberton Cadillac, provided additional information. The design concept was a collaborative effort among Cadillac, General Motors and the head of design at Libby Owens Ford (LOF) Glass. The use of floor to ceiling plate glass in showrooms was a departure from the usual practice at that time. It enabled excellent views of the vehicles in the showroom from the street. The Pemberton Cadillac dealership design was featured in architectural seminars and in articles in architectural publications.

Calendar photos.inddPanoramic 3 view of the El Mirage and Sixteen Cadillac concept vehicles framing a 1/4 scale model of 11/6/2014 9:53 AM 1the955 1993 Cadillac Presidential Series 6267X Convertible and armored Coupe chassis. Owner: Kenton Shaffer Centre Hall, Pennsylvania 2015

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HANUKKAH 13 14 15 16 17 18 19

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BOXING DAY (CAN)

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NEW YEAR’S EVE