- INTRODUCING - A BRAVE NEW COFFEE

TAILORED BY THE EXPERTS FOR THE PROFESSIONALS WHO? We are a curator of ‘4th wave’ artisan coffee to the UK away from home market.

We are a group that reflect the aspirations of our audience; using our collective expertise to elevate the coffee experience and deliver a specialist range of artisan coffees with transparent and open prices.

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 2 WHAT? The Coffee Collaborative is helping companies elevate their coffee experience, by making artisan coffee accessible.

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 3 OUR NETWORK HOW? SOURCING

CREATIVITY CURATING We are fuelling creativity through collaboration; bringing together industry F&B BLENDING EXPERTISE expertise, to create a new and exciting offer for B2B and High Street customers ROASTING CONSUMER INSIGHT alike.

CLIENT INSIGHT

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 4 “WE DO THIS BY “WE CHALLENGE CREATING A GREAT PRECONCEIVED FORMATS” BLEND OF COFFEE...”

“BUCK THE STATUS QUO”

“DEMOCRATISING GOURMET COFFEE” WE DO THIS BY...

CURATING BLENDING ROASTING SUPPLYING

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 6 The Collaboratives are...

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 7 Name: Andy Grelak Name: Paul Kemp Name: Alexandra Dunn Name: Luke Thomas Name: Dan Einzig Role: Founder, Commercial Strategy Role: Coffee and Foodservice Role: Brand and Marketing Specialist Role: Collaborations, Partnerships Role: Brandmaster, Creative Strategy and Business Planning Commercial and Operations Specialist and Culinary Innovation and Brand Direction 20 years experience 30 years buying experience Marketing for global brands like Samsung, GSK and Tata Global 2009 Winner of Future Chef Founder of Mystery Ltd, an award Previously: Trade Marketing Manager Previously: European Purchasing Beverages, as well as launching winning design consultancy creating for Kraft Foods UK and European Sales Manager with the Compass Group, innovative UK start-ups UK’s youngest ever head chef F&B brands such as Giraffe and ZaZa Manager for Kraft Foods Europe Founder and former owner of N&B Bazaar for the last 20 years. Founder Chocolate. Now: Founder of Common brand Now: International restaurateur, of Dub Jam – Reggae Rum Shack Now: Co owner of Lyons brand and marketing agency author and TV personality chef Now: Coffee Consultant at Now: Leading the way for Mystery LA Source4Consultancy

Favourite Coffee: Favourite Coffee: Favourite Coffee: Espresso Macchiato Espresso Doppio Espresso Doppio Favourite Coffee: Favourite Coffee: Flat White Flat White

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 8 The market TODAY.

OLD SCHOOL NEW SCHOOL SUPPLIERS

Old fashioned in the wake of the growth of artisan Perceived as being too hipster and inaccessible. coffee, relying heavily on heritage. Perceived as niche, purist & expensive. Perceived as corporate monsters, with little personality beyond the logo. Considered as smaller batch specialist suppliers.

Perceived as less agile and unresponsive to client needs. Brands tend to focus on creating a false heritage through the retro style of design. Bureaucratic and slow to respond.

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 9 WHERE do we sit?

LARGE SCALE OPERATION

MAINSTREAM ARTISAN PHILOSOPHY PHILOSOPHY

SMALL SCALE OPERATION

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 10 We ARE...

MORE ARTISANAL THAN... MORE ACCESSIBLE THAN...

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 11 TONAL VALUES

FUNCTIONAL

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T R E E X P “WE BELIEVE THAT ARTISAN COFFEE SHOULD BE ACCESSIBLE TO EVERYBODY!” We PRIDE ourselves on our trading philosophy of...

TRANSPARENCY OPENNESS HONESTY

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 14 Our EXPERTISE, ATTENTION to DETAIL & QUALITY means...

‘WE CAN MEET THE CHALLENGES YOU FACE IN YOUR EVERY DAY BUSINESS’

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 15 We do this through...

(DIFFERENTIATION) (CARE & ATTENTION (FOCUSING ON IN CUP TO THE DETAILS) QUALITY)

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 16 OUR PRODUCT

Supplied ground or whole bean, the blends are either 100% Arabica, or use a touch of quality Robusta to add depth, character and ensure superlative crema.

We source our green bean from North European Port’s most select specialist importers and use original coffees such as Cuban Serrano / Indian Parchment and Javan to ensure a unique Supplied In 500g taste experience. branded bags PRODUCT REVIEW

Ingredients.

Roast & blend curation.

IMAGINATION COLOMBIAN EXCELSO HUILA ARABICA The Huila region is one of the most well-known coffee growing areas of Colombia. The department is situated for the most part in the Central and Eastern Andes mountain range, harbouring o.a. Colombias second highest peak, the Nevado del Huila. SOFT & SMOOTH Indeed, the volcanic soil is hart to avoid in these parts of the Andes, which makes it such a fertile ground to grow coffee. The Magdalena River, Colombia’s largest stream, also plays a huge role in the departments topography. The wet temperate climate is typically cooler, with temperatures ranging between 18 and 21°C for most of the year. Elevation: 1700 metres. The taste is sweet, balanced, big body, 75% gingerbread, dark chocolate. COLOMBIA EXCELSO INDIAN PARCHMENT SETHURAMAN ESTATE ROBUSTA HUILA ARABICA India is probably best known for its top quality robusta production, The multi award winning Sethuraman Estate is situated along the rich mineral soils of the Bhadra river belt, in the picturesque hamlet of Magundi, Chickmagalur. The coffee is shade grown at altitude between 762 and 915 metres, harvested then dried on wooden trays after a double wash. The taste is clean, gentle, pure cocoa powder, with light acidity.

‘The clever combination of balanced, 25% gingerbread flavours from Columbian beans WASHED INDIA blended with the clean spiciness of the Indian PARCHMENT ROBUSTA Robusta delivers a truly delicious cup of creativity’. INSPIRATION INDIAN PARCHMENT SETHURAMAN ESTATE ROBUSTA India is probably best known for its top quality robusta production, The multi award winning Sethuraman Estate is situated along the rich mineral soils of the Bhadra river belt, in the picturesque hamlet of Magundi, CITRUS & CEDAR Chickmagalur. The coffee is shade grown at altitude between 762 and 915 metres harvested then dried on wooden trays after a double wash. The taste is clean, gentle, pure cocoa powder, with light acidity. 20 HONDURAS SHG ARABICA SAN MARCOS % Grown between 1.300 and 1.600 meters in the San Marcos de Colón HONDURAS SHG ARABICA SAN MARCOS mountains this coffee is a glorious, sweet, round mouthful of milk chocolate and bright acidity. NICARAGUA SAN JUAN DEL RIO COCO ARABICA The country’s first coffee seeds were planted on the Pacific plateau, 30% but nowadays most of Nicaragua’s coffee production comes from the northern Cordillera Central. Our coffee is from the San Juan Rio del Coco NICARAGUA SAN JUAN DEL RIO COCO district which is in the region of Madriz, high in the volcanic mountains where the humidity and soil conditions are ideal for coffee ARABICA We love this shade grown coffee for it’s pronounced sweetness, bright acidity and floral character. CUBA SERRANO ARABICA Grown in Cuba since the 18th century. After the Cuban Revolution production declined 30% and went nearly to a standstill. In 2003 Cuba started to export coffee to Europe and Japan again, but on a lower scale, concentrating on the islands speciality coffees CUBA SERRANO ARABICA Serrano is a very mild coffee with slight acidity with a taste reminiscent of tobacco, dark chocolate, sugar cane and walnut.

‘Spicy Indian robusta, delicate, peachy El Salvador 20% chocolatey Honduras, body and floral notes from INDIAN PARCHMENT SETHURAMAN Guatemala Nicaragua and rounded off with hints of ESTATE ROBUSTA tobacco from Cuba - perfection!’ GENIUS ETHIOPIAN SIDAMO ARABICA Ethiopia is widely believed to be the birthplace of the fruit we all cherish. Adding to the international fascination for the country’s coffee, a huge genetic diversity of coffee varieties is found in the natural forests, making BOLD & BRAVE Ethiopian coffee a focus for international research. Coffee started its world- wide journey in Ethiopia, from where it first travelled to the Arab world and then to Asia. Sidamo is one of Ethiopia’s most well-known coffee regions. We chose this coffee for it’s delicate citrus like acidity, flavours of stone 20% fruit, lemon grass and medium body. SUMATRA MANDHELING GRADE 1 ETHIOPIAN SIDAMO ARABICA Dutch colonialists brought coffee to the island group at the end of the 17th century, making the archipelago a pioneer in coffee production. Despite Sumatra’s intense humidity, the perfect growing conditions at 1300 metres above sea level produce very fine coffees with Mild acidity, cedar wood 20% notes, heavy body and a deep sweetness. NICARAGUA SAN JUAN DEL RIO COCO ARABICA SUMATRA MANDHELING GRADE 1 The country’s flrst coffee seeds were planted on the Pacific plateau, but nowadays most of Nicaragua’s coffee production comes from the north- ern Cordillera Central. Our coffee is from the San Juan Rio del Coco district which is in the region of Madriz, high in the volcanic mountains where the humidity and soil conditions are ideal for coffee. We love this shade grown 30% coffee for it’s pronounced sweetness, bright acidity and floral character. NICARAGUA SAN JUAN HONDURAS SAN MARCOS Grown between 1.300 and 1.600 meters in the San Marcos de Colón DEL COCO RIO mountains this coffee is a glorious, sweet, round mouthful of milk chocolate and bright acidity.

‘Citrus acidity and fruity sweetness, with hints of cedar 30% wood, milk chocolate and floral notes - combines beautifully HONDURAS SHG SAN MARCOS to produce a complex and really delicious coffee’.

C/B/R/S is what we do...

CURATED... The Coffee Collaborative carefully source the original coffees for our blends.

BLENDED... Our roaster partner cleans and stores each component before blending.

ROASTED... The coffee is then roasted to our exact specification.

SUPPLIED... Your orders are carefully produced and quality assured to BRC standard and fufilled direct from the roastery. Unique mobile APP based training.

Product Choice - 3 great blends.

Open & fair pricing.

POS design & training support

Complete supply chain solution.

What makes us special? TAILORED POS

A suite of POS and peripherals which drive brand and consumer engagement.*

*Subject to commercial terms & agreement. POS WINDOW DECALS

COASTERS

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 26 POS TABLE NUMBERS

ENTRANCE SIGN

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 27 POS

TABLE TRIANGLE

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 28 POS MENU & PROVENANCE A-BOARDS

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 29 POS PRODUCT A-BOARDS

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 30 POS BACK OF BAR POSTERS

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 31 POS

BRANDED COLLATERAL

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 32 We believe there is an opportunity to differentiate your offer with a unique Coffee Collaborative... ‘SIGNATURE RANGE’

That shows people how great coffee can be through creative imagination.

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 33 ‘CREATIVE & ARTISTIC COFFEE IDEAS’

The Salted Caramel Affogato.

The Iced salted carmel frappe served in a goblet.

The Collaborative Espresso martini.

The Collaborative Bulleitt iced cocktail.

STRICTLY CONFIDENTIAL THE COFFEE COLLABORATIVE : PAGE 34 EQUIPMENT REVIEW

Mulmar are TCC’s trusted national equipment service and supply partner. They have been established since 1969 and are the UK’s main agents for renown brands such as Faema, La Marzocco and Grigia. If you already have a machine, Mulmar can service it! They have experience with almost all brands, including Black & White. If you need a new machine for rent, purchase or lease, as part of our policy of transparency and openness, Mulmar can either deal direct with you, or if you would like a hassle free switch, let the TCC team manage the process for you at nil cost. THE COFFEE Through delivering the finest COLLABORATIVE coffee experience... CELEBRATES By engaging clients & consumers through creativity... THE CREATIVE ENERGY THAT Inspiring the Imagination... Helping others through GREAT COFFEE local charity links GENERATES... Consistently serving great coffee... We are.... Fuelling collaboration, creating an elevated coffee experience for all For further information contact a collaborator...

PAUL KEMP ANDY GRELAK

[email protected] [email protected]

Tel: 07771 667730 Tel: 07810 898 711

CURATED thecoffeecollaborative.com BLENDED [email protected] ROASTED SUPPLIED CoffeeCollab