2020 in Review beinvauxhall.com

MAKING A DESTINATION The Vauxhall One board VAUXHALL Aseem Sheikh Dean Clifford Chairperson, Base Associates Great Marlborough Estates TOGETHER, Faith Boardman Claire Holland Treasurer, Vauxhall City Farm Council APART Heather Preen James Lindsay TfL Royal Vauxhall Tavern

Stefan Lorett Charlotte Cywinski Brunswick House, LASSCO The Arch Company 2020 has created unprecedented commended for Best Use of Design and challenges for Vauxhall’s businesses was a finalist in the Place Brand of the Karen McCormick Antonio Luis and local economy. COVID-19 changed Year category. Digital marketing has U and I Group PLC Casa Madeira the way we work, travel, and socialise allowed us to engage thousands of people with a large impact seen across all with what Vauxhall has to offer, even Tom Hull Jon Surtees businesses in the area. if they couldn’t visit. Vauxwall Climbing Centre Kia Oval In these testing times, Vauxhall has become Despite the year’s challenges, the team Helen Pilcher Kirk Harrison stronger than ever before. Businesses, delivered its inaugural Classical Vauxhall CLS Holdings Black Prince Trust developers, and community groups have event in February, with a sold out run of come together to support each other during concerts in local venues and a successful the pandemic, showcasing the unique and education programme for Vauxhall primary vibrant spirit of Vauxhall. schools. To support local venues between About Vauxhall One lockdowns, the team also created a COVID- The area’s progress has continued throughout secure beer festival, Vauxtoberfest, driving the crisis, with internationally renowned people to the area’s lively pubs and bars. We names in property and smaller developers have capitalised on the return to local theme Vauxhall One is the Business 020 3179 2070 announcing innovative new projects and and promoted Vauxhall as a true ‘15-minute’ Improvement District (BID) for [email protected] resuming construction. neighbourhood - a place with everything you Vauxhall. We were established by local www.vauxhallone.co.uk need within a 15-minute walk or cycle ride. businesses to improve the area as a Vauxhall One continued its work supporting place to live, work and visit, providing Vauxhall One, The Bedser Stand, businesses and transforming public spaces In the following pages you will find an services additional to those supplied Kia Oval, SE11 5SS throughout the year with large-scale greening, update on all the work that the team has by the council and other statutory cleaning and brightening projects. For delivered in 2020, as well as upcoming providers. destination marketing, Vauxhall, London projects and events for 2021. Looking received multiple awards in 2020, including towards our re-ballot in November, the Vauxhall One continues to support Best Place Brand at the Transform Awards team is busy preparing our new 5-year plan, local businesses across its core project Europe. At the globally renowned City, building on the year’s challenges and success. areas: Safer, Cleaner, Greener, Better Nation, Place Awards, the brand came highly and Destination.

Vauxhall One 2020 update 3 VAUXHALL’S TRANSFORMATION

Attracting investment and a diverse amenity mix to the area is an important part of Vauxhall One’s remit. As part of the BID’s commitment to showcasing Vauxhall’s innovative developments and businesses to local and international markets, we have created a new website dedicated to Vauxhall’s transformation. vauxhallnow.com is a hub of information for investors, including area demographics, local amenities, and a map of all major developments in the area. The site details new flexible workspaces, ever-improving transport links and the expanding housing offer, illustrating the bold and innovative future of Vauxhall.

Oval Village

Vauxhall Cross Island Paradise

Making Vauxhall a destination 4 Vauxhall One 2020 update 5 CLEANER

320 HOURS ALBERT EMBANKMENT RIVER WALL

320 hours cleaning and greening support Spring 2020 saw the deep clean of 800m of within the BID boundary per month, the Vauxhall riverside, jet washing, clearing supplementary to the council’s work, debris and removing graffiti to bring the including repainting, jet washing and minor Albert Embankment river wall back to life. repair work. A BID-led Community Pay Back The project took 20 weeks to complete and team currently supply an extra 70 hours of included the cleaning of 30 Victorian style additional street cleaning a week, including lampposts and repainting of wall signage. litter picking, clearing leaves and street sweeping.

20 PIECES OF GRAFFITI PLEASURE TUNNEL

Every week, an average of 20 pieces of In Autumn 2020, the cleaning team graffiti are removed in Vauxhall, ranging revitalised the affectionately named from 20cm tags to large scale vandalism over ‘Pleasure Tunnel’ connecting Albert 5m. This is removed from public spaces and Embankment to the Royal Vauxhall Tavern on request from Vauxhall businesses. and Lane. The project involved repairing water damage, clearing debris and repainting the tunnel’s iconic rainbow ceiling. As well as being a key pedestrian and cycleway in Vauxhall, the tunnel also plays host to the RVT and Duckie tunnel takeover for Pride.

Making Vauxhall a destination 6 Vauxhall One 2020 update 7 WANDSWORTH ROAD POCKET GARDEN

GREENER Working in partnership with TfL, a small site between Wandsworth Road and Bondway was transformed into a pocket garden in June. Using a mixture of shrubs and perennials to create an oasis of green space SOUTH LAMBETH PLACE GREEN WALL by Vauxhall bus station, the space now boasts 300 plants, with an additional 200 geraniums In March 2020, Vauxhall One installed grown locally by the Vauxhall One team. the first living wall on Network Rail’s infrastructure in London. Comprising 25m2 of biodiversity enhancing plants, the wall nurtures local wildlife, improves air quality and brings vibrancy to South Lambeth Place, with prominent Vauxhall, London branding.

CYCLING IN VAUXHALL

In line with the surge in popularity of cycling during the COVID-19 pandemic, Vauxhall One increased its support for local cyclists. In addition to 15 Dr Bike cycle maintenance events, the team installed ALBERT EMBANKMENT PLANTING 10 free to use public bike pumps, new bike parking facilities, and created a cycling November 2020 saw the installation guide for the area. of a series of bright planters on Albert Embankment, promoting the Vauxhall, NEW GREEN WALL London message to ‘love different’. The 13 (COMING SOON IN 2021) eye-catching planters use evergreen Buxus planting to give a year-round pop of colour Following the success of Vauxhall One’s first and extra greening to one of Vauxhall’s main green wall, plans are underway to add a pedestrian walkways. second installation next to .

Making Vauxhall a destination 8 Vauxhall One 2020 update 9 SAFER VAUXHALL, LONDON

CCTV MARKETING

Since 2013, the BID has installed 9 CCTV cameras in partnership with Lambeth In 2020 we used paid digital campaigns Council and local businesses, with 5 to engage people with the unique 1,000,000+ state-of-the-art cameras fitted along Albert Vauxhall spirit, even if they couldn’t REACH IN PAID Embankment, Kennington Lane and Vauxhall visit. We complemented this by CAMPAIGNS Street in 2019/20. Footage from Vauxhall One redoubling our efforts locally; we cameras has provided vital evidence in local, encouraged people to explore their area high profile cases. and support local businesses whilst 309% creating a sense of community. INCREASE IN AD ENGAGEMENT FROM 2019

VAUXHALL ONE LICENSING PARTNERSHIP GROUP CAMPAIGNS AND 135% EVENTS FEATURED: FOLLOWER INCREASE Vauxhall One brings together local pubs, ACROSS SOCIAL clubs and bars with Lambeth Council CHANNELS licensing officials and safety partners for quarterly forums, used to raise night-time 24K economy security issues and licensing WEB VISITORS queries. 30K LOCAL REACH FROM ROYAL MAIL CAMPAIGNS LIGHTING VAUXHALL

Making the area feel safer at night, the team has installed lighting on Albert Embankment 100K and Vauxhall Pleasure Gardens to increase REACH OF TOP visibility and pedestrian safety. PERFORMING INSTAGRAM POST

Making Vauxhall a destination 10 Vauxhall One 2020 update 11 TRANSFORMING VAUXHALL’S PUBLIC SPACES

NEW SPRING GARDENS WALK MURAL

Working in partnership with Network Rail, the team unveiled a mural on New Spring Gardens Walk in July, featuring Vauxhall, London’s ‘Love Different, Love Vauxhall’ message. The mural promotes inclusivity and the unique off-beat spirit at the heart of the area, with a playful nod to its history. The hot air balloon represents 19th Century aeronaut Charles Green, who once flew a hippo across London in his balloon from Vauxhall Pleasure Gardens. He also held the world record for a long distance flight until it was beaten nearly 100 years later by an aeroplane.

Making Vauxhall a destination 12 Vauxhall One 2020 update 13 Design concept 1

VAUXHALL STATION BRIDGE ALBERT EMBANKMENT GREENING GODING STREET (COMING 2021) URINAL REVAMP (COMING 2021)

Vauxhall One are behind the new piece of Bright planters on Albert Embankment, Plans are underway for a food and drink Always looking for playful ways to bring the public art in central Vauxhall, on a major promoting the Vauxhall, London message to street market on Goding Street, creating Vauxhall, London brand to life, the team has railway bridge next to the station. The design ‘love different’, create a colourful walkway a new outdoor attraction for visitors and redesigned Vauxhall station’s public urinal to features Vauxhall Pleasure Gardens legends, for pedestrians travelling down one of providing more F&B options for local further brighten the area’s public spaces. Master of Ceremonies CH Simpson and Vauxhall’s busiest streets. workers. tightrope walker Madame Saqui, with the positive message ‘Vauxhall. You are one of a kind’.

VAUXHALL STATION TUNNEL (COMING 2021) MADAME SAQUI WAS A DARING FRENCH TIGHTROPE WALKER WHO MADE HER NAME IN LONDON. SHE WOULD DESCEND AT A RUN A major update is planned for one of the ON A LONG INCLINED TIGHTROPE key pedestrian tunnels of Vauxhall station, AN OFFBEAT MIX OF THINGS STRETCHED FROM A MAST TO THE GROUND. linking the station entrance/exit with SHE WAS ONE OF THE MAIN ATTRACTIONS WELCOME DIFFERENT LOVE DIFFERENT AT VAUXHALL AND PERFORMED WITH Kennington Lane. The project includes TO DO, PLACES TO EAT AND MADAME HER HUSBAND AND DAUGHTER. SHE the replacement of the tunnel wall panels, EVENTUALLY OPENED HER OWN THEATRE AND ASTONISHINGLY PERFORMED WELL that will detail the rich history of Vauxhall SAQUI TO VAUXHALL SINCE 1661 PEOPLE TO MEET INTO HER SEVENTIES. Pleasure Gardens and its diverse mix of LOVE VAUXHALL characters. BEINVAUXHALL.COM @BEINVAUXHALL #LOVEVAUXHALL BEINVAUXHALL.COM @BEINVAUXHALL #LOVEVAUXHALL BEINVAUXHALL.COM @BEINVAUXHALL #LOVEVAUXHALL BEINVAUXHALL.COM @BEINVAUXHALL #LOVEVAUXHALL

Making Vauxhall a destination 14 Vauxhall One 2020 update 15

EVERY VISITOR WALKING THROUGH THE HAVING WITNESSED THE FIRST PARACHUTE ANIMAL TRAINER EXTRAORDINAIRE, ALMOST CERTAINLY THE GREATEST LOREM IPSUM DOLOR SIT AMET, GATES OF VAUXHALL PLEASURE GARDENS ATTEMPT, ROBERT COCKING APPROACHED VAN AMBURGH PERFORMED AT VAUXHALL FEMALE EQUESTRIAN IN EUROPE, CONSECTETUER ADIPISCING ELIT, SED THANKS TO FOR 36 YEARS FROM 1797 WAS GREETED BY THE FAMOUS BALLOONIST CHARLES GREEN GARDENS IN 1848 - HE WAS THE FIRST TO MADAME CAROLINE AND HER DIAM NONUMMY NIBH EUISMOD OUR PARTNERS LOGO LOGO SIMPSON - MASTER OF THE CEREMONIES AT TO TEST HIS IMPROVED PARACHUTE PLACE HIS BARE ARMS - AND HIS HEAD - EXTREMELY OBEDIENT HORSES TINCIDUNT UT LAOREET DOLORE MAGNA CHECK US OUT THE ROYAL GARDENS, VAUXHALL. HE WAS A CONCEPT. UNFORTUNATELY, THINGS DIDN’T IN THE JAWS OF A WILD CAT. VAN AMBURGH PERFORMED AT ALIQUAM ERAT VOLUTPAT. UT WISI ENIM REAL CHARACTER, RENOWNED FOR HIS GO ACCORDING TO PLAN AND HE WAS TOOK HIS OWN MENAGERIE ACROSS EUROPE IN 1842, 1846 AND 1847. SHE TAUGHT AD MINIM VENIAM, QUIS NOSTRUD LOGO LOGO @BEINVAUXHALL C.H. SENSE OF FUN, EXCESSIVE POLITENESS AND ROBERT KILLED ON HIS DEBUT ATTEMPT. HE LANDED VAN AND HIS LEGACY STILL LIVES ON IN THE MADAME HER HORSES TO PIROUETTE WITH HER EXERCI TATION ULLAMCORPER SUSCIPIT ELABORATE BOWS. AT THE TIGER'S HEAD PUB ON LEE GREEN. CIRCUS WORLD. WHILST DANCING TO A WALTZ. LOBORTIS NISL UT ALIQUIP EX EA. #LOVEVAUXHALL THE ENTERPRISING PUB LANDLORD LOGO LOGO SIMPSON COCKING CHARGED PEOPLE SIXPENCE A HEAD TO AMBURGH CAROLINE VIEW COCKING’S MANGLED BODY. MADAME HENGLER LOGO LOGO

beinvauxhall.com | [email protected] 1 DESTINATION

COVID-19 IMPACT ON EVENTS

Due to COVID-19 lockdowns and restrictions, the team took the tough decision to cancel the summer event season of Summer Screens, Bearpit Karaoke, Beer Festival and Victorian Vauxhall. These events will return in 2021, with social distancing and increased hygiene as standard.

CLASSICAL VAUXHALL VAUXTOBERFEST MAPS AND MAILOUTS VAUXHALL’S ILLUSTRIOUS PAST

Working with highly regarded, young To support local pubs, bars and Moving to a hyper local approach to Vauxhall One curated a history book musicians, the inaugural Classical Vauxhall restaurants, Vauxtoberfest took promote the area’s businesses during the exploring the raucous and illustrious event took place in February 2020 to place 8-18 October, encouraging pandemic, the team produced local area history of the Vauxhall Pleasure Gardens, resounding success. The three sold-out customers to discover the quirky maps that were posted to 30,000 local the birthplace of outdoor entertainment. classical concerts in St Peter’s Church, drinking establishments of Vauxhall. homes: a family activities map during the The book delves into Vauxhall’s culture, Brunswick House and the , 9 businesses participated in the pub first lockdown with children’s activities fashion and entertainment, as well as its were designed to encourage new people crawl of challenges to win prizes, and and Vauxhall quiz, a guide to businesses huge cast of flamboyant characters. The into Vauxhall and bring classical music the event will return in 2021. reopening, an online lockdown map for book is available for free online, with hard to new audiences. The event included a November and an alternative Christmas copies available for businesses on request. schools outreach programme delivered in gift guide. partnership with the London Philharmonic Orchestra and will return as a primarily online event in March 2021.

Making Vauxhall a destination 16 Vauxhall One 2020 update 17 THE VAUXHALL ONE TEAM WERE ‘Fun is for everyone’ by Chi-chun Chang ON HAND THROUGHOUT THE YEAR, COVID-19 OFFERING SUPPORT, LOBBYING AND PROMOTING ALL THE AMAZING WORK UNDERTAKEN BY OUR BUSINESSES SUPPORT DURING THE PANDEMIC.

#SAVEVAUXHALLNIGHTLIFE CLEANING & PUBLIC SAFETY

One of Vauxhall’s core sectors is Adhering strictly to government guidelines, hospitality and the night-time economy. the Vauxhall One team provided ongoing The forced closure of venues and the services to keep Vauxhall clean, with regular following imposed restrictions was a jet washing, graffiti removal and gardening massive blow and financial support throughout the year. In addition to this, they was vital to keep Vauxhall businesses regularly disinfected central Vauxhall to afloat. Vauxhall One and Vauxhall, help protect those making essential journeys London’s online marketing campaign through the area, and distributed reusable #SaveVauxhallNightlife, supporting face masks to customer facing businesses. the national Raise the Bar campaign, put pressure on local and national authorities, helping businesses in the ONLINE SUPPORT hospitality, retail and leisure sectors to access government grants. Vauxhall One increased email comms to weekly updates, giving essential grant and restriction news, as well as supporting SOCIAL DISTANCING businesses with increased online promotion and social media output. During the COVID-19 pandemic, the Vauxhall One team installed a series of quirky social distancing notices in public LOCAL FORUMS spaces, reminding Vauxhallians to ‘Be Together, Apart’. The vinyls featured Licensing partnership meetings moved characters from the Vauxhall Pleasure online this year, acting as a forum to share Gardens’ history, wearing face masks, COVID-19 strategies, vital information on promoting social distancing. grants and area updates. New for 2020, the team created the Vauxhall Marketing Group, a place for local businesses to network, collaborate and promote their work.

Making Vauxhall a destination 18 Vauxhall One 2020 update 19 CORPORATE SOCIAL RESPONSIBILITY

Throughout the year Vauxhall One has funded a number of CSR Projects including donations and support for:

• The Boury Academy • Neon Performing Arts • Archbishop Tennison School • St Peter’s Church • Oval Learning Cluster • Gasworks • Vauxhall City Farm • St Stephen’s C of E Primary School • Vauxhall Primary School • St Andrew’s C of E Primary School • Walnut Tree Walk Primary School • St Mark’s C of E Primary School

Making Vauxhall a destination 20 Vauxhall One 2020 update 21 VAUXHALL ONE CONTACT US ONLINE

020 3179 2070 @VauxhallOne [email protected] Vauxhall One, The Bedser Stand, www.vauxhallone.co.uk Kia Oval, London SE11 5SS

Lambeth Rd OVER 6000 42 FOLLOWERS ON NEWSLETTERS, PERK VAUXHALL ONE SOCIALS DISCOUNTS AND BUSINESS Albert Embankment UPDATE EMAILS Rd Kennington Black Prince Rd

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