The30 Most Inspirational LEADERS In Business

very company has to face stark challenges in the process to achieve success, especially one in Ethe Information Technology sector. During its I think that the main characteristic lifetime, it witnesses several technological waves. , President of the InfoWatch Group, is leading one such company which is constantly of any leader is the ability and monitoring the changing IT-environment and attempts to predict what kind of threats these might bring to enterprises. “ desire to manage people

Natalya started in 1997 by establishing an antivirus company with her ex-husband , which she led for 10 years. Her role was to Creating Something Exceptional by revealing the first secrets of business. Later on she took turn a good into a successful The idea of the product goes back to 2001, when Natalya advices from her husband , a CEO of his business. By the time she stepped back CEO, the was CEO at Kaspersky, having just bought an anti-spam own business, who helped her by analyzing difficult company had 125 million USD in revenues and was #4 software. “We thought, if our product can filter incoming situations in business. Though at InfoWatch, there have in the international market. An unfortunate spam, why not to filter outgoing information?” says been many people Natalya tried to learn from. disagreement regarding the company’s future with her Natalya. At that time DLP was not yet a recognized market “I believe that one person can’t know everything, despite co-founder led to Natalya to leave Kaspersky Lab. As a segment so without having any clear understanding of the how clever he or she is.” says Natalya. She explains the compensation part she received Kaspersky’s daughter market, they started to create a prototype. The prototype need to refer and use varied examples in business, company – InfoWatch. was a success, and in December 2003, Kaspersky Lab especially when businesses are changing rapidly and registered a new company – InfoWatch – as its 100% bringing new surprises with it. Natalya Kaspersky, At InfoWatch, Natalya tries to get understanding the subsidiary. In 2010, InfoWatch started to enter international thin hits from the market, customers and technicians, in markets. Decisions are Integral to being a Leader President order to conclude what kind of products the company InfoWatch Group An integral part of any manager’s work is routine – will be doing in a year or more. The company started international expansion in 2008 into planning, controlling the results, awarding those who Western Europe. But it turned out that the labor laws in EU, succeed and punish those who don’t. And one of the most Overcoming Initial Challenges especially in Germany, prevented companies from buying difficult job for Natalya is to fire the people who don’t fit At the helm Natalya was faced with a massive challenge DLP software assuming it violated privacy. InfoWatch had the job. Unfortunately, if a manager can’t do dismissals, to overcome, as the company was in a very bad shape no power to prove, how the privacy could stay untouched if he/she can’t be a real manager. For example, Natalya and experiencing huge losses with product problems. the software used right. Having failed in their initial rotated through 5 marketing directors in InfoWatch before Natalya The company develops software to prevent enterprise attempt, the company decided to buy a market share. And she found the one with whom she was completely satisfied. from insider threats including data leaks. Since the in 2011 invested in EgoSecure, which developed a Content with her choice, Natalya explains the changes are customers did not fully understand the need in this type complementary product – endpoint security protection. necessary as you need different people at different stages of of product, her biggest obstacle was to create demand Now InfoWatch daughter EgoSecure is presented in the organization’s development. Kaspersky: for the product. She set out to create a brand-new Ettlingen, Germany and in Luxembourg. market in by establishing a Data Loss Prevention Change is Growth (DLP) Association and holding relevant conferences, Such a step allowed to the company to create a significant After 20 years on CEO position and leading organizations also a magazine, a website devoted DLP as such, etc. presence at Western Europe. Presently, the InfoWatch successfully, Natalya felt the need to take a step back from Persistently Group has 14 local offices, in CIS countries, UAE, administrative activities. So she passed on her position to a Following the 2009 economic crisis customers started Malaysia and Europe. InfoWatch offers several products to hired manager to enjoy the absence of responsibility and the cutting expenses, especially on new and unknown IT enterprises to protect their data and infrastructure from opportunity to enjoy what she likes to do. Natalya has never solutions, thus dropping InfoWatch’s revenues by 60% inside and outside threats. been deeply involved in all the small organizational details Spearheading and exposing the company to R&D difficulties. This in any of the 14 companies in the Group. Her task has was a pivotal moment when it was unclear if the Learning the Craft always been a general line and vision, and she likes to do it. company will be able to survive or not. But after 3 years Natalya does not credit a single person as her role model all along with numerous efforts, and with the help of ‘ a Potential Leader through her life.‘ At different stages of her business and With her vast experience, Natalya has a piece of advice to Natalya’s earnings from the sale of her shares in companies she had different heroes who guided her. One those who are getting into leadership positions. “Stay Kaspersky lab, she was able to make InfoWatch into distinct mention is of Alexey Remizov, president of the stubborn and believe in your luck. It comes to those who a healthy profitable organization. company where she worked before Kaspersky. Natalya believe in the goal and stay persistent!” in IT Security considers him as her first business teacher, who helped her

01 MARCH 2017| |MARCH 2017 02