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Contact Tony Belcastro, Senior Vice President 5190 Neil Rd ., Suite 400, Reno, NV 89502 • (775) 826-8450 7251 West Lake Mead Blvd ., Suite 401, Las Vegas, NV 89128 • (702) 804-7200 jBUSINESS 1999 LAS VEGAS PERSPECTIVE 40UR~~1 Now on Sale I ADVISORY BOARD OF DIRECfORS MaryS. Falls- Vice-President, Northern Nevada Business Banking, US Bancorp Somer Hollingsworth - President, THis colorful and comprehensive Nevada Development Authority Larry E. Krause - Partner and Director, Arthur Andersen LLP 88-page demographic profile of MaryDean Martin - President, MaryDean & Associates Southern Nevada can provide your Clare O'Brien - Director ofM arketing, Nevada Commission on Economic Development organization with up-to-date facts and Stan Thomas - Director of Special Business Projects, Sierra Pacific Power Company figures about your target market. Carole Vilardo - President, Nevada Taxpayers Association Scott Voeller - Director ofMark etil}g, Luxor Las Vegas SINGLE ISSUE CEO PRESIDENT PRICE $27 PUBLISIIER Stephen Brock INCLUDES SA LES TAX . POSTAGE ADDITIONA L. QU AN TITY DI SCOUNTS AVAILABLE

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January 2000 • Nevada Business Journal 5

Contents December 2000 · Volume 15 · No. 1 Features

23 E-Commerce CINDIE GEDDES Is your Website worth its wavelength?

27 Dialing the Future JENNIFER RACHEL BAUMER Rural counties are trying to advance telecommunications in their backyards. 30 Who to Watch in 2000 People and businesses poised to make a mark. 33 Year 2000 Trends Factors shaping Nevada's future.

37 Cl)'stal Gazing JENNIFER RACHEL BAUMER 44 Building Nevada Forecasting Nevada's commercial real estate News in Brief market through 2000. Demand for skilled workers driving 40 Growth in Nevada CINDIE GEDDEs salaries • Publishers Rose garden or weed patch? Group leases Reno 43 NAI Americana Commercial TONY ILLIA industrial building • Aggressive expansion plans poise brokerage on Crisci Custom Builders brink of market leadership. earns renovation con· tracts • Southern High­ lands Golf Club nears completion • Korte­ Bellew completes two corporate headquarters • Roe! completes one project, starts another • Schoenberg splits \ from California part- ner • Harsch closes escrow on property at the Spectrum • REIMAX Elite opens with concierge department • M. C. Neu.!Jer awarded design/build contract • Harris works on The Strip Golf Clubhouse. Departments

4 Commental)' LYLE BRENNAN 20 People on the Move 57 Money Management NEVADA CPAS The new millennium - Let us begin anew. Ten tips for first-time investors. 47 Lifestyles KATHLEEN FOLEY 8 Business Up Front New year, new body. 58 V'rtal Signs CINDIE GEDDES • Nevada farms ... Under fire in the new millennium? 48 Inside Politics MICHAEL SU LLIVAN Early Head Start. • Reid calls Gore on onerous mining proposals. The political year in review. 59 Banking On It KIM PRYOR • Agency predicts upbeat hiring patterns in Las Vegas. Securing Nevada DEAN HELLER Banking 2000 - It's all about convenience. • Rural areas to begin offering land incentives. 49 E-Pride • Stressed out? Resolve to get help. 71 Nevada Briefs • Nevada at leading edge of solar technology. 50 Neighborhood Watch JENNIFER BAUMER 73 Business Indicators KEITH SCHWER Lake Las Vegas - And they said it couldn't be done. 10 Cutting Edge BOB FELTEN 7 4 First Person We made it to 2000 ... Now what? 52 Power of Attorney ANDREW s. GABRIEL Patty Wade, Wade Development -Industrial devel­ Commercial leases - who really pays? 12 Travel & Tourism TOM TAIT oper looks toward a residential future. Opening China to Nevada tourism. 53 Executive Profile DIANE GLAZMAN Marsha Lindsey- Listening and communicating 14 Small Business Solutions TOM DYE key throughoz1t Nevada Bell executive's career. All the right moves. 54 Corporate Profile DIANE GLAZMAN 16 Smart Investing MICHAEL L. DIERSEN edurus -Firm meets multitudes ofe-business Back to the future. needs under one roof 17 Moving to Nevada 56 Teleconnections JENNIFER BAUMER 18 Regional Spotlight • Advanced Telcom Group Churchill Economic Development Authority • Nevada Bell's ProjeCt Pronto

January 2000 • Nevada Business Journal 7 NEVADA FARMS: Under fire in the new millennium~

iochemists from the University of Nevada, Reno are joining the chorus of scientists con­ Bcerned about excessive carbon dioxide in the Earth's atmosphere. Jeff Seemann, chair of the biochemistry depart- his ... could significantly ment at Nevada, pre­ EMPLOYMENT OUTLOOK Tincrease both the intensity dicts the continuing rise in atmospheric and frequency of wildfires carbon dioxide will Agency predicts upbeat hiring such as we had this summer. likely result in the panerns in Las Vegas increasing domi­ -JEFF SEEMAN nance of cheatgrass solid staffing scene is in the Great Basin, on the horizon for the leading to greater fire danger in Nevada in the 21st ALas Vegas area in early century. Cheatgrass is a non-native annual grass 2000, according to Manpower that has largely displaced native perennial grasses Inc.'s First Quarter Employ­ in the Great Basin, and contributed significantly to ment Outlook Survey. In t he the wildfires in central Nevada last summer. The first three months of the year, rising concentration of carbon dioxide in the air is 30 percent of local business­ caused by human activities such as the burning of es surveyed plan to hire more fossil fuels and deforestation. people, while 67 percent say "Nevada scientists investigating the impacts of current workforce levels are global change on the Earth's biological systems sufficient. Three percent revea led plans to reduce their payro have results suggesting that 'the growth of cheat­ That compares to 24 percent of companies surveyed natio a grass in arid environments like ours will be sub­ saying they intend to hire, and 10 percent expecting to dro stantially stimulated relative to other species by the staff. Conditions for the same period in Las Vegas a ea• ag all-but-certain doubled carbon dioxide concentra­ were flat, when 13 percent sa id their personnel re ..;·e ts tion of the Earth's atmosphere in the 21st century," had increased and another 13 percent in e ec ecrease their Seeman said. "This effect of global change could labor pools. This winter, employment oppo i ·es are indicated significantly increase both the intensity and fre­ in finance/insurance/real estate, education and services. Mixed quency of wildfires such as we had this summer." hiring signals are reported in wholesale/retail trade.

8 Nevada Business Journal • January 2000 ECONOMIC DEVELOPMENT Rural areas to begin onering land incentives

orne watchers of economic diversification in Nevada have long asserted the state is Sat a disadvantage in attracting new busi­ ness and industry because it lacks land-based incentives. While other states can lure new com­ panies through offering free land for operations, Nevada's devel­ opment authori­ ties, counties, towns and cities have been pro­ hibited from pro­ very year, careerists fmd including breathing exercises viding such in­ themselves making New and meditation. centives. EYear's resolutions re­ "These workshops can be However, garding lifestyle issues, such extremely helpful," noted AB 528 may as health, fitness and stress Kathleen Grace Santor, direc­ change that. Nye control. A Henderson-based tor of the Stress Management County and the company, Stress Management Center of Nevada. "Everyone NTS Develop­ Center of Nevada, is provid­ carries stress with them, like a ment Corp. are ing help for those grappling suitcase, wherever they go forming the with stress in the workplace. and when we teach people Nevada Science and Technology Regional Devel­ The center is offering "Corpo­ how to deal with that, the opment Corporation (RDC) . The RDC will enhance rate Solutions for Stress" workplace becomes a better development efforts by allowing public-private workshops. "Corporate Solu­ place to be." Teaching work­ joint ventures using county land as an incentive tions for Stress" is a group­ ers stress management can to new businesses. Nye County will support the and solution-oriented work­ greatly help businesses as RDC with land, while NTS Development Corp. will shop offering guidance on well: A recent report by CCH provide financial assistance to the project, dealing with stress at work Inc. showed that stress ac­ which will aid the Economic Development Au­ and at home. Attendees learn counted for 19 percent of ab­ thority of Esmeralda and Nye Counties (EDEN) in how to recognize stresses senteeism in 1999, up from locating new businesses. Esmeralda and Lincoln and the skills needed to cope six percent in 1995. Such un­ counties are creating RDCs as well. Under cur­ with or eliminate the stressor. scheduled absences cost em­ rent law, only counties within 125 miles of the Also taught are skills and ployers an average of $602 a Nevada Test Site can create RDCs. techniques for relaxation, year per employee.

Nevada at leading edge ol solar technology

T TURNS OUT THAT NEVA­ PLACED NEVADA AT THE FORE­ PENDENT MINDED ANDRE­ DA'S 330 DAYS OF SUN­ FRONT FOR THE EXPANDING NEWABLE RESOURCES MAKE A I LIGHT MAY BE GOOD FOR SOLAR TECHNOLOGY MARKET. TREMENDOUS AMOUNT OF ATTRACTING MORE THAN JUST CSTRR RECENTLY HELD ITS SENSE ON THE RANCHES AND TOURISTS. THE LAS VEGAS­ NORTHERN NEVADA SOLAR FARMS IN OUR RURAL COMMU­ BASED CORPORATION FOR TECHNOLOGY SUMMIT, WHERE NITIES," NOTED )AY READ, SOLAR TECHNOLOGY ANDRE­ BUSINESSES, THE BUILDING OWNER OF INDEPENDENT NEWABLE RESOURCES INDUSTRY, UTILITIES AND POWER SYSTEMS OF SPARKS. (CSTRR) SAYS THE ENERGY ELECTED OFFICIALS GATHERED "As AWARENESS OF SOLAR GENERATED BY ONE NEVADA INFORMATION AND EX ­ AND OTHER RENEWABLES IN­ SOLAR DAY WOULD SATISFY CHANGED IDEAS CONCERNING CREASES, THE ACCEPTANCE ALL OF AMERICA'S ELECTRICAL THE APPLICATION AND BENE­ WILL FOLLOW. I'M CONFIDENT DEMANDS FOR A 24-HOUR PE ­ FITS OF SOLAR TECHNOLOGY. ABOUT THE FUTURE OF THIS RIOD . THE RESOURCE HAS "NEVADANS ARE VERY IN DE- TECHNOLOGY." • January 2000 • Nevada Business Journal 9 We made it to 2000 ... Now what?

e've made it to 2000. WYou 're · reading this in Jan u­ ary, so we must have gotten through the Y2K paranoia with our computer civili za­ tion basically intact. by Bob Felten That's good news, wouldn 't you say? It's interesting sitting down in Novem­ ber to write a column on cutting-edge technology with what is potentially the E-Commerce Prediction biggest successes will come from those biggest techno disaster in history looming We'll see some big failures and some compani es best at understanding how the the first minute of the new year. But, it smaller, surprising successes. It's already human beings who are their customers didn't happen. (Isn't that an expression of way too late for companies to capture use, want to use and enjoy using this confidence.) So, we can redirect all that that val uable "first-to-be-there" position buying method. worrying-about-Y2K energy into looking on the Internet. When the technology is forward and asking, "Now what?" common, technology is not enough to Traditional Retail Prediction Yes, it's time for predictions. Here are succeed. But many will still try to be As buying on the Internet becomes a big­ some of mine. technology-centered only, and fail. The ger and bigger part of the nation's mar-

TECH TALK

newspapers. The site is designed to pro­ terns to search for and book advance tee Henderson firm unveils vide information both for residents of times at golf courses nationwide through HendersonOnllne.com Henderson and for those considering its call center and Web sites. !Travel moving to the city. Partner and The Mirage Hotel are hutureNet, a Henderson company among the fir t companies utilizing the P that specializes in designing commu­ senlng tee times long­ GolfSwitch program. nity Web sites, recently unveiled Hender­ distance made easy sonOnline.com. The site consists of Hen­ Las Vegas company's pro derson news, an extensive picture gallery, olfSwitch, a tee time software de­ a boon ID retailers educational information, a directory of Gveloper, signed an agreement with restaurants and cultural events and free !Travel Partners in Las Vegas to integrate dYanced Retail Manage e-mail and chat. The site is slated to be­ GolfSwitch's electronic tee time inter­ A tern . t: A (ARMS). a COl..... come a fully functional, self-contained facing software into !Travel's existing with North American be m Web site with such components as a real online golf tee time reservation systems. Render on. has de\ eloped a produ t de­ estate directory and an interactive selec­ The GolfSwitch interface will allow signed to ease operational control for re­ tion of Henderson-area high school !Travel Partners' golf reservation sys- tailers. The ARMS USA Bu iness Man-

10 Nevada Business Journal • January 2000 ketplace, we'll see a backlash against that ages and incomes. The jokes (were they always been standards of this geme. But type of shopping and smart marketers ever really funny?) about parents who that's fiction. I believe technological ad­ who will build on that backlash. It's not need to have their children program the vances we can't yet predict will bring us .too hard to imagine an advertisement for VCR or install the software on their com­ unimagined benefits. And the technology the "latest cutting-edge strategy" in retail puter will become quaint relics of a by­ that succeeds in the marketplace long­ sometime in the future: "Come to the In­ gone era. The "next big thing" in con­ term will be the technology that best ad­ Person Emporium where you can touch sumer high-tech products will come from dresses the very human needs we all have. before you buy. There's no more ordering the company that is best at making tech­ So as we enter a new year/decade/centu­ clothes only to find they don't fit when nology simple to use for everyone. ry/millennium, I take an optimistic view they arrive. At the In-Person Emporium, with confidence both in technology and in a livi ng, breathing person will help you Science Fiction Prediction humanity. Don't you hope I'm right? • find different sizes that you can actuall y You will continue to see mistrust - even try on right in the store. You'llleave with fear - of technology as a theme in some Bob Felten is a principal with lnnerwest perfectly fitted clothing that same hour. science fiction. Machines and computers Advertising & Public Relations in Reno. Only the In-Person Emporium offers a that tum against their human creators have E-mail him at [email protected]. return to old-fashioned instant gratifica­ tion. Visit us today." Of course before the marketplace changes to that extent, we'll see in-store retailers rebel against being shopping showrooms for online buyers. It's getting more and more common for people to look at, touch, try out something in a tra­ ditional retail setting than to go buy it on line. Will retailers charge admission to the store that's refunded only if you actu­ ally buy something there?

High-Tech Gadget Prediction Every high-tech entertainment/communi­ cation gadget will be cheaper and much more user friendly for non-techno-so­ phisticated people. That's how this tech­ nology will become even more pervasive and commonplace among people of all

agement System guides retailers through such dilemmas as how to achieve in­ creased sales and profits and oversee stock control, customer management and staff and supplier management. In addition to furnishing software, ARMS USA supplies ongoing training on how to use the tools to help retailers gain greater control of their business. The company guarantees in writing that the system's users will see profits increase enough in the first 12 months of use to pay for the entire system. Local users include M.J. Christensen Jewelers, which utilizes the system at all four of its Southern Nevada locations.

january 2000 • Nevada Business journal II NEVADA MUST SHOW THE CHINESE AND OTHER INTERNA-

TIONAL VISITORS THAT OUR STATE OFFERS MANY OTHER EX-

CITING AND SPLENDID ATTRATIONS IN ADDITION TO GAMING.

who traveled to Nevada compliments other international visitors that our state Opening China to of Northwest Airlines. offers many other exciting and splendid Taiwan, the Republic of China (ROC), attractions in addition to gaming. Our Nevada Tourism an island of 20 million people and the scenic wonders, outdoor recreational ac­ 1Oth largest source of international visi­ tivities, cultural and historic sites, enter­ tors to Nevada, already is a valued tainment, shopping and cuisine are more A potential gold mine tourism market for our state. This island than enough to entice travelers. off the China mainland sent 60,000 visi­ The tour group from the PRC got to for the Silver State tors to Las Vegas in 1998, and that's not experience a variety of sights and sensa­ bad, considering the economic crisis that tions during their week in Nevada. There alf a world gripped the Pacific Rim. Visitors to isn't space here to list all of the venues away lies · Nevada from Taiwan numbered more that hosted these important visitors. HChina, a for­ than 113,000 in 1994, before the crisis, However, they were wined, dined, enter­ midable gold mine and the numbers will bounce back up as tained, amused and delighted at Nevada's for Nevada tourism the Asian economic picture brightens. resort hotels and attractions in Reno, that has barely been Of course, Taiwan has established Carson City, the Carson Valley, Lake tapped. The People's stronger diplomatic relations with the Tahoe, Virginia City, Tonopah, Death Republic of China United States than has the PRC, a situation Valley, Pahrump, Las Vegas, Henderson, (PRC), also called that demonstrates the work to be done to Boulder City and the Grand Canyon. sv ToM TAIT mainland China, has strengthen tourism from the mainland. As Nevadans know, tourism is king in a population of 1.2 billion, and that means The PRC, however, does not condone our state, the engine that pulls the econo­ lots of potential travelers to our state. gambling. The government outlaws it, my along. But we face vigorous competi­ The Nevada Commission on Tourism even though the Chinese people greatly tion from other states and nations, espe­ (NCOT) got a sampling of this lucrative enjoy casino action. In fact, our recent cially now that gambling is legal in market in October when we set up a visitors showed their enthusiasm for this various forms just about everywhere in week-long tour for 30 travel industry recreational pastime while on the tour. the country and the world. officials and journalists from the PRC Nevada must show the Chinese and We work hard to attract visitors to the

TRAVEL TRENDS

Station Casinos purchases mercial corridor near Sunset Station and reporting functionality," noted Tom Bre­ Henderson Santa Fe parcel the right of fust refusal on the Santa Fe itling, COO of Travelscape. "Its state-of­ Hotel," said Glenn C. Christenson, Station the-art Salt Lake data center will allow tation Casinos purchased a 40-acre executive vice president and CFO. us to handle our current and anticipated Sparcel of land in Henderson from volume growth in a fault-tolerant, scal­ Santa Fe Gaming Corp. The undeveloped Travelscape.com signs able processing environment." site lies adjacent to I-515 and the Galleria deal with Digital Courier at Sunset and across from Sunset Station Sliver Legacy offers new Hotel & Casino. While Santa Fe had plans ravelscape.com, a Las Vegas-based airfare program to develop a $130 million gaming proper­ T do-it-yourself Internet travel site, ty on the site, the sale forced the company signed an agreement with Digital Courier eno's Silver Legacy Resort cas· into a non-compete agreement with Sta­ Technologies, Inc. of Utah. Digital Rhas become the first resort cas tion that encompasses a five-mile radiiJS Courier will provide fraud control, risk offer a free companion airfare pn:~­ around the parcel. In addition to the land control, online reporting and payment its hotel guests. Hotel gue parcel, Station Casinos received right of settlement services for Travelscape.com, first refusal with respect to the Santa Fe which processed between 40,000 and hotel assets and securities. ''This strategic 50,000 transactions a month for cus­ transaction further solidifies the long-term tomers purchasing travel services via the value of our Las Vegas franchise with the Internet. "We chose the Digital Courier e proiDOitiOII acquisition of a gaming site in the com- solution because of its world class online slated to run through December 23, Sil-

12 Nevada Business journal • January 2000 Silver State. This means showing people the variety of attractions Nevada offers and working with the U.S. government and other official channels to make it easier for visitors to get here, whether it's obtaining visas for leisure travel, forego­ ing the need for visas altogether, opening airports to new international air service or protecting our aerial sightseeing space over the Grand Canyon. It is our goal to show visitors from the PRC and the ROC that there is much in store for the leisure traveler to Nevada. Many decades ago, Nevada carved itself a niche as a gambling Mecca; then enter­ tainment was added. That was fine for then, but today, people travel much more and demand a wider range of activities and amenities. Nevada has it all. As we enter the 21st century, we must market our diverse at­ tractions to a traveling world and invite potential visitors to "Discover Both Sides of Nevada" - from neon to nature. •

Tom Tait is executive director of the Nevada Commission on Tourism.

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January 2000 • Nevada Business Journal 13 and led to more work. "It was a combina­ merce Center. About a year ago, yet phone and computer systems, Burnett tion of good marketing and doing good a third move brought them to the said. If the systems function right away, quality work for our clients," Burnett said Marycrest Corporate Center in Hen­ the company is able to do business. Be­ of the company's strong first year in the derson (6,500 square feet). The moves cause Burnett Haase has maintained a construction business. were challenging because the company good relationship with the vendors that But with success came the need to ex­ could not afford the down time and provide these services, it has been able to pand. The company added a construction disorganization. It was important to upgrade its systems quickly during the supervisor and other staff. Problems creat­ become operational right away, Burnett rapid expansion of the operation. "We eds by swift growth included a constant explained. "There is nothing worse met once a week and assessed every­ shortage of workspace and the need to than having your business out of com­ body's responsibilities and the time continually upgrade its systems. mission for a week or two," he said. frame needed to accomplish each task," Because it was in the business of Burnett said of the planning by the com­ The Solution Although it was difficult building offices, the company did have mittees to ensure successful moves. to relocate, the partners have moved the advantage of knowing what was Burnett credits the staff's morale and three times to keep up with the growth. needed to set up a functional work space, ability to adapt with the company's suc­ The company searched for a strategic Burnett said. "We found you have to plan cess. "We schedule retreats with our staff location and doubled the size of its of­ well in advance before a move," he said. and try to keep them involved with what flee space by moving to an office build­ "You have to cover all your bases." The the firm is doing and where it is going," ing at the Spring Mountain-Arville fum utilized its staff to plan for each re­ he said. "This means everybody from the intersection in late 1996. This was still location. Committees were formed to receptionist to senior management. We not enough space, so Burnett Haase take care of the logistical problems. In have a mission statement for our compa­ moved again in April 1997 to a 3,000- making a move, the most important ny and we give our employees instruction square-foot office in the Patrick Com- things that must be taken of are the in a time-management program." •

THE NEVADA DEVELOPMENT AUTHORI TY In 1998 these companies moved to Las Vegas. Last year The Nevada AB Tube Processing (Sumitomo) Development Authority brought Advanced Retail Management Systems in 39 created Bank of America new companies, Beha Electrical Engineering 4,000 jobs and generated Ben Kalb Productions Biscoe Exports $296 million for our local Boss Broadcasting economy. Ceridian Tax Service Coast to Coast Safety Covington Food Here's what we can do for you! Credit Acceptance Corporation Danka Office Imaging -More business. Increased Dongsung America Company profits. Education Credit Services Electronics Boutique - Meet other successful influential F.I.R.E. Las Vegas business people. Fairfield Resorts First Card Services -Be a part of shaping the future First Plus Financial (MEGO Manufacturing) of Southern Nevada. GCS Service, Inc. Global Source Tech -Get information on the newest lmmunolab business moving to Southern JCM Marianna Imports Nevada AND MORE! Miles Kimbal Minelab USA Call now and join. National Airlines National Vitamin NITROx 1, Inc. NTD Omni Partners NEVA D A ;1b Pac West Telecomm, Inc. DEVELOPMENT Regis University AUTHOR ITY Shuffle Master Sunterra Corporation TC Group 7 91 - 0000 Tektube Group LLC Water Dynamics Enterprises

january 2000 • Nevada Business journal 15 Back to the Future

BY MICHAEL l. DIERSEN

ith both a new· year and a new Wmillennium upon us, this is about as good an opportunity in­ vestors will ever have to reassess their investment strategy. With hindsight being perfect, it is obvious all of us should have invested our entire net worth for the last decade into Microsoft. For the few of us who did not, what do we do for 2000? This is a major problem with all in­ vestment strategies. For the most part they are predicated on looking at the past I and then extrapolating out to the future. look through the windshield as opposed procedure until the appropriate discount As humans, we will have to live with the to the mirror is Cash Flow Return on In­ rate is selected where the net present fact that we cannot predict the future, but vestment (CFROI). CFROJ uses a current value of the expected cash flows per there are some tools we can use to get a market derived discount rate as opposed share equals the current stock price. In glimmer of the future. to an historical rate. The logic goes other words, at this particular moment in As stated in previous articles, when something like this: If you assume the time the market, which is forward look­ you buy a stock you are actually buying market is reasonably efficient, then the ing, is dictating the appropriate discount a business. The cash flows you receive current stock price of any busi ness is an rate to use when valuing the business. over the years and how management aggregate of investors' expected cash As an investor, this is a very important reinvests excess capital will ultimately flow returns, discount rate, inflation ex­ concept to understand. As the saying determine your return on investment. pectations and tax rates. To then deter­ goes: garbage in, garbage out. If you be­ When discounting future cash flows most mine how much volatility investors ex­ lieve that discounting cash flows is an analysts rely, to a degree, on the Capital pect as opposed to how much there was appropriate metric for valuing a business Asset Pricing Model (CAPM). CAPM uses in the past, one needs to do the reverse (stock), then the discount rate used can a risk-free proxy such as T-bills and then math to measure the implied discount dramatically influence the value. Perhaps attaches a risk premium for owning the rate in the current stock price. this year, in an attempt to get a glimmer business. This risk premium, or beta, is To calculate a more meaningful num­ of the future and discover that next Mi­ calculated by comparing the price fluctu­ ber CFROI advocates flrst create an ag­ crosoft, consider using a forward-look­ ations of the stock in question to that of gregate of similar flrms. For this particu­ ing discount rate as opposed to one the overall market. In other words, you lar group of companies their total market based on the past. • are looking at past volatility to arrive at a value, including both debt and equity, is number for discounting future cash calculated. Then the expected net cash Michael L. Diersen, a 16-year veteran flows. Some people have compared this receipts of these fums are summed. Fi­ of the securities industry, is senior vice I to driving a car while looking in the rear nally, a discount rate is selected and a net president ofWedbush Morgan Securities view mirror. present value of the cash receipts is cal­ and President of MLD Investment Adviso­ A recent new approach that attempts to culated. It then becomes a trial and error ry, Inc. in Las Vegas.

16 Nevada Business Journal • January 2000 Retail, construction, telecommunications among mix ol new companies

Springs, in its 18,000-square-foot facility. 4,000 square feet and employs six. Kane Also new to serving the Nevada business Klasslcs manufactures bamboo fly fishing community is Lewis & Roca LLP , a Phoenix­ poles, and will take up residence at the based law firm. Lewis & Roca LLP opened Stead Airport come March. Its 5,000- evada's new business growth con­ Ashcraft and Heinz LLP to serve as its Las square-foot facility will employ three. tinued unabated through the end of Vegas office. Long-time Nevada bar mem­ the year as an array of finns estab­ bers Martha Ashcraft and Von Heinz are N DISTRIBUTION lished operations both north and south. partners in the Las Vegas office, with James Berchtold serving as an associate. here there are manufacturers, there Also opening its fust Las Vegas office is Ware frequently distributors, and North­ RETAI L P&D Consultants, an engineering, planning em Nevada proves no exception in its ros­ outhern Nevada welcomed several new and design fum that services both the pub­ ter of new companies. A. Camacho Inc., a S retailers and restaurants, including The lic and private sectors. P&D Consultants, food distributor, moved operations into Wok Factory, an Asian restaurant that whose clients include Clark County, Kauf­ Dayton Valley Business Park. The compa­ opened in Summerlin. The eatery is owned man & Broad, Del Webb Corp. and the ny's 25 ,000-square-foot site employs 10. and operated by Wok Masters, LLC, Spe­ Metropolitan Water District of Southern Distribution and manufacturing growth cialty Restaurant Developers. The location California, opened offices at the Howard is evident in Southern Nevada as well, represents the first of approximately eight Hughes Center. with Mil, an Illinois-based company, estab­ Wok Factory locations slated to open in In a unique partnership with Station lishing operations on Marion Drive in Las the Las Vegas area by the end of 2000. Casinos in Las Vegas, Children's Choice Vegas. Mil is a manufacturer and distribu­ Also adding to the retail environment in Learning Centers is moving into the South­ tor of store fixtures. Also in Southern Southern Nevada is Danny First, a specialty ern Nevada market to provide childcare Nevada, Advance Cutting & Machining clothing store. The company opened its services for the gaming developer's em­ opened a 12,000-square-foot precision cut­ first Nevada boutique at Henderson's Gal­ ployees. Children's Choice is openi ng four ting and machining operation at the Las leria at Sunset. Zany Brainy brought its dis­ centers in Las Vegas, one at each Station Vegas Motor Speedway. tinctive retail concept to Las Vegas as well. Casinos property. The multimedia superstore targeted toward TELECOMMUNICATIONS children is the fastest growing store of its CONSTRUCTION kind in the country. nterlm Customer Care Solutions contin­ Also in Southern Nevada, Lucy's Laun­ hough HOWA Construction, Inc. has been I ues the call center growth in Southern dryMart is researching and securing retail Tbuilding in Las Vegas since 1977, the Nevada. The company established a locations for its expansion into the Las Salt Lake City-based general contractor 17 ,000-square-foot outsource call center Vegas area. Its move to the Las Vegas mar­ opened permanent offices in the city, at for American Express corporate accounts ket represents Lucy's LaundryMart's fust 3960 Howard Hughes Parkway. at the Insight Air Center. Interim will ini- · expansion outside of California. tially employ 177. Nextel Partners, a provider of cellular MANU FACTU Rl NG products and services, opened a service SERVICES anufacturing and distribution remain center in Las Vegas in October. The center omrnercial growth in the state is not Mcrucial to economic expansion in spans more than 24,000 square feet and is Cconfined to retail expansion. Service Northern Nevada. GSE Inc., and aircraft en­ located in the Thomas & Mack Center IT industries sustained an important role in gine manufacturer, announced plans to as­ near McCarran International. Approximate­ economic expansion. Halg's Quality Print­ sume 10,000 square feet of space this April ly 80 employees will work at the center in Ing, formerly based in Palm Springs, in the Carson City area. The new facility the near future, where they will provide cus­ Calif., moved to Las Vegas and opened a will employ 10. Gun components manufac­ tomer service, activation, collections and state-of-the-art printing plant. The new turer Mobil-Tech took over 1 ,500 square fulfillment for the 35 markets Nextel Part­ Haig's plant is situated at 6360 Sunset feet in Carson City, and employs three. ners serves. The firm, which works closely Corporate Drive in the Hughes Corporate Douglas County's Meridian Business with Nextel but is not a sister company, ex­ Center. The printer opened with 15 Park is now home to Oft the Front, a sports pects well over 200 employees to be on staff employees, seven of them from Palm tape manufacturer. The company occupies within two years. •

January 2000 • Nevada Business Journal 17 by Kim Pryor Churchill Economic Development Authority Despite monetary obstacles, area officials positive about future

VITAL STATISTICS ccording to Shirley Walker, executive are interested, but they don't want director of the Churchill Economic De­ to jump through all the hoops they POPULATION A velopment Authority (CEDA), a secret is have to jump through to put infrastruc­ starting to spread in the business community. And ture in. I think that once we get our city park 25,000 CEDA has SMI Joist to thank. in and it's fully developed then we will have a AREA The secret? The fact that the Fallon area is an lot more to offer." 4,913 square miles attractive location for businesses. Thiel Engineering Consultants is planning an­

MAJOR POPULATION CENTER "Once a large company like SMI Joist moves other Churchill County park for heavy industry in into our area we find that we get more hits, be­ Hazen. Thiel is searching for a company to help Fallon cause [other companies] are interested in discov­ with some infrastructure costs, an expensive PRIMARY ECONOMIC ENGINES ering, 'Why did SMI Joist move out there?"' Walk­ proposition in any rural area. Still, a park in Hazen I Agriculture I Ranching er said. "They think, 'If SMI Joist moved out there, may be worth the expense. A small farming com­ NAS Fallon Fallon and the county must have something."' munity with easy access to 1-80 and the railroad, Retail That something is 4,9 13 square miles in North­ Hazen is located near Fernley and approximately ern Nevada with a population of approximately 30 miles from Fallon, yet it's remote enough that MAJOR COMPANIES 25,000. Lots of space and little population translate an industrial park won' t disturb area residents. Gemini Inc. into breathing room for industry and the assurance CEDA's accomplishments have been impressive Kennemetal that noisy manufacturing plants aren' t near quiet considering the organization's two major liabili­ SM l Joist residential neighborhoods. This fact, combined ties: the lack of an industrial park and an operating with the area's proximity to Reno, Carson City and budget of only $100,000 per year. Although local NEW COMPANIES Fernley, make it an ideal industrial locale. businesses are generous in their financial support Gemini Inc. Although the word about Fallon is spreading, of CEDA, the pool of businesses is too shallow to SMI Joist it's spreading far more slowly than Walker would make a deep impact. The lack of big-budget gam­ YEAR AUTHORITY EST. like. Still, companies are starting to take notice. ing and manufacturing corporations creates a fi­ 1986 Wheeling Company will soon break ground near nancial pinch. "We do write grants," Walker said, Fallon, a major coup for the town. "but there are many grants out there that really EXEC UTIVE DIRECTOR Attracting industry to a rural town with inade­ aren't targeted to marketing or advertising." Shirley Walker quate infrastructure hasn't been easy, but progress Despite its relatively low budget, Walker hopes TRANSPORTATION is unfolding. The city of Fallon, slowly but surely CEDA's new Web page (ceda-nv.org) will encour­

THOROUGH FARES m ov i ~g along with plans to develop a light indus­ age more interest in the area, and the city also is trial park, recently purchased the necessary prop­ putting up some advertising dollars to promote the us 95; us so erty. CEDA is currently writing grants to help de­ upcoming industrial park. AIRPORT fray the cost of infrastructure. "But to be able to do what they do in Las Vegas Fallon Municipal Airport "We're on a roll there and I couldn't be any hap­ and Reno, where they take trips all over, knock on

RAILROAD pier," Walker said. "It's wonderful because we fi ­ the doors and say, 'Look, come to Reno, come to nally will have something to work with. It's tough Las Vegas, we can do this for you, and we can do Union Pacific when you have a company come in and they really that,' we can' t afford to do that," Walker lamented.

18 Nevada Business Journal • January 2000 RICK LATTINS PARTIALLY TRANS-

FORMED HIS ALFALFA FARM INTO AN Informative editorial features, ATTRACTION FOR BOTH TOURISTS up-to-date news, and an all inclusive look at business AND LOCALS. FARM VISITORS CAN statewide. If you're trying

PICK RASPBERRIES OR WANDER to read the pulse of Nevada Business - you need to read THROUGH A CORN MAZE. the Nevada Business Journal! SUBSCRIBE Now FoR JUST "The money just isn't there. You can send $44.00 FOR ONE FULL YEAR letters until you're blue in the face but you really need to knock on those doors and (26% OFF THE COVER PRICE) tell them what you have. You need to meet Two YEARS Is JuST $73.00 them in person, wine them and dine them {3S01{, OFF THE COVER PRICE) and the whole routine, invite them to your community and wine them and dine them Fax Order: (702) 733-5953 again, and the budget's just not there for that. So when we have somebody interest­ Phone Order: (702) 735-7003 ed in our area we put all of our efforts into Web Order: that person until it's yea or nay." www.nevadabusiness.com Despite budgetary obstacles, Walker paints a bright picture. Things are even looking up for some of the area alfalfa farms that have lost foreign markets as many of those former customers are now producing alfalfa domestically. Fallon's al­ falfa farmers have started rolling with the punches, diversifying their product base. Lattins Berry Farm is a good example. Owner Rick Lattins partially transformed his alfalfa farm into an attraction for both tourists and locals. Farm visitors can pick raspberries or wander through a com maze, a feature that recently drew interest from the Los Angeles Times. , In the next decade, Walker expects Churchill County's population to swell to 35,000, and she worries about housing availability. As thousands of workers pour into Northern Nevada to support an indus­ trial park opening in Storey County, Fal­ lon and other Churchill County towns are likely to start serving as bedroom commu­ nities. "There's going to be quite a hous­ ing impact on communities like Fallon and some of the communities in Lyon County because Reno and Carson are pretty well built up," Walker said. As Churchill County begins to grow, diversification will likely follow, and Fallon's attractive attributes will no longer remain a well-kept secret. •

January 2000 • Nevada Business Journal 19 PEOPLE ON THE

Michael R. Dunn joined American Nevada EDUCATION Corp. as vice president of leasing/sales for office properties. Richard B. Green joined 'Ann Blatt was promoted to operations the Henderson developer as vice president Dmanager of Llt'l Scholar Academy in of leasing/sales for retail properties. Dunn Las Vegas. Blatt has been with Lit'l Schol­ comes to American Nevada from Klaholz ar since 1994. The childcare and kin­ BANKING & fiNANCE & Dunn Development, where he was a dergarten acade­ principal; Green was formerly president/ my also named ankWest of Nevada in Las Vegas pro­ corporate broker with Paragon Commer­ DJ Jensen staff Bmoted Marcia Synko from loan officer cial Real Estate. trainer for its six to assistant vice president of Southern Nevada lending and administration. REIMAX Southwest appointed three profes­ Blan locations. Jensen BankWest also promoted A. sionals to work in new positions with Mark Affeldt from senior com­ REIMAX brokerages in Nevada, Arizona GOVERNMENT & lAW mercial loan offi- and New Mexico. Sheridan Whipple is now a I Synko cer to vice presi- management consultant in New Mexico as Vegas law firm John Peter Lee, Ltd. dent of credit administration. and Nevada. Bryan Benham joined the region Lannounced that Joseph V. Both have more than 20 years' as member services representative and will Phlllpose, J.D. joined the firm experience in banking and fi- assist offices with recruiting, office man­ as an attomey. Philipose will nancial services, and both AHeldl agement and other issues. Jon Schnell will practice Jaw in various areas have been with BankWest since 1999. work with all company-operated regions as for the firm, specializing in technology services representative. civil litigation. Phlllpose Henderson-based Sliver State Bank named Noel Thompson commercial lender. Prior to MBH Architects in Las Vegas appointed HEALTHCARE & INSURANCE ,...._.,...... , joining Silver State Bank, David Delasantos to associate. Delasantos Thompson worked in a simi­ has been with the company for five years. Wade Shows was promot­ lar capacity for First Security \ D• ed to director of sales and Bank of Las Vegas, where he Del Webb named Sue Streeter its Realtor re­ service for PaclfiCare of Ne­ had a personal portfolio of lations coordinator for its Las Vegas com­ vada. Prior to his promotion, Thompson $22 million in commitments. munities. Streeter was previously the Re­ Shows was the senior account altor relations manager for The Howard manager for national accounts. Shows U.S. Bank named long-time Hughes Corp. banker Jack Prescott its senior Laura Bishop-Young was named executive for Northern Neva­ Investment Equity Builders director of nursing/director of da. Prescott, who has been hired Ronald F. Scarnecchia professional services for Las with U.S. Bank since 1995, as director of marketing/sales. Vegas-based AscentrA Home In­ takes on an overall leadership Pres con Scamecchia possesses more fusion Therapies, a division of role for the company, managing a staff of than 30 years' business expe­ Bishop-Young the AscentrA family of health lending officers, analysts and support staff rience, 10 of those in the con- Scamecchla care companies. Bishop-Young is respon­ in the bank's Reno headquarters office. struction industry. sible for the supervision and training of the nursing staff and directs patient care. DEVELOPMENT & Las Vegas-based Carina Corp. announced Peter O'Neill was appointed vice REAL ESTATE three senior management appointments. Don Mauldin was promoted to senior project president of public and in­ arry Johnson joined Clark & Sullivan manager, while David Barnes and Mark Wal­ vestor relations for Sierra Health LConstructors as senior estimator in Las lace were promoted to project manager. Services, Inc. O'Neill, who now Vegas. Johnson has more than 20 years' oversees media and communi- experience in construction, and most re­ Wasau Window and Wall Systems named ty relations, financial and em- O'Neill cently was with Martin-Harris Construc­ Charles French architectural sales represen­ ployee communications and editorial ser­ tion. Clark & Sullivan also hired Lisa tative for Nevada and California. French vices, was previously director of corporate Garberick to administer accounts payable brings to his post more than 30 years of communications for WellPoint Health Net­ for the company's Las Vegas projects. experience in the construction industry. works in Southern California.

20 Nevada Business journal • January 2000 MEDIA & COMMUNICATIONS

enchmark Productions in Las Vegas Bnamed Thomas Mikovits vice president of production. Mikovits most recently pro­ duced more than a dozen television com­ mercial spots as the advertising coordina­ tor for Coast Casinos.

DRGM Advenlslng in Reno hired Ashley Grant as an account coordinator and Jennifer Davies as an account executive. Grant's ex­ perience includes work with General Mo­ tors and the March of Dimes; Davies pre­ viously worked for the state of Nevada as a criminal investigator in Winnemucca. Proper removal and disposal of asbestos containing materials will help keep Nevada's workforce safe and healthy. Unfortunately, Las Vegas-based Advenising & 48 Nevada companies were fined a total of $89,750 for violations Marketing Solutions, Inc. named of Nevada asbestos abatement requirements between July and BeckY Watson creative director. Watson was previously the September of 1999. Don't put your employees at risk. The Nevada assistant director of the mar- Division of Industrial Relations, Safety Consultation and Training watson keting and community rela- Section (SCATS) can help you create a safer work environment and tions department at UNLV . avoid potential safety violation penalties. But only if you call.

NoN-PROFIT Southern Nevada: 702/486-9140 Northern Nevada: 77 5I 688-14 74 olden Rainbow, a non-profit organiza­ Northeastern Nevada: 775/753-1169 Gtion providing housing and financial assistance to people in Southern Nevada living with HIV /AIDS, appointed Randall Relnoso executive director. Prior to joining

Golden Rainbow, Reinoso worked at SAFFTY CONSULTATION AND TRAINING SECTION AFAN as a social work case manager. DIVISION OF INDUSTRIAL RELATIONS

RETAIL

lchael Falduti was named executive Mchef at Philips Restaurant in Las Vegas. Falduti's experience includes culinary THE CENTER FOR BUSINESS work in Emeril's New Orleans Fish AND ECONOMIC RESEARCH House, Andre's French Restaurant and UNLV UNIVERSITY OF NEVADA LAS VEGAS Director, R. Keith Schwer, Ph.D Ruth's Chris Steak House. THE SOUTHERN NEVADA E CONOMIC O UTLOOK 2000 Sue Gorniak was appointed to B USINESS D IRECTORY, 1999 Contains current information and serve as retail marketing di­ Provides information on firms located in Southern Nevada. two-year forecasts for the U.S. and rector for TrizecHahn's Businesses are listed by Standard Industrial Classification. Southern Nevada economies 500,000-square-foot Desen Passage retail center at the Al- Price: $40 Price: $25 plus $5 for shipping and handling plus $3 for shipping and handling addin Resort & Casino in Las &arnlak Vegas. Gorniak has been with TrizecHahn THE CENTER FOR BUSINESS AND ECONOMIC RESEARCH, UNIVERSITY OF NEVADA, LAs VEGAS since 1992, most recently as marketing 4505 MARYlAND PKWY, Box 6002 • LAs VEGAS, NV 89154-6002 • (702) 895-3191 • FAX (702) 895-3606

january 2000 • Nevada Business journal 21 PEOPLE ON THE MOVE

director for Palm Desert Town Center in telecommunications division ment of minority and woman-owned ven­ Palm Desert, Calif. western region business mar­ dors and develops, manages and promotes kets. In his new post, Jones is the firm's charitable activities. She comes Courtesy Automo­ responsible for business sales to Anchor Gaming from the Indiana De­ tive Group promot­ and service in Sprint's local partment of Environmental Management. ed Robert Keely to Jones telecommunications division service manager west of the Mississippi River. He was pre­ Robert SobcZYk was appointed and Richard Taylor viously director of sales and service for vice president of slot opera­ Keely to sales manager Taylor Sprint's business markets in Nevada, Ore­ tions for The Reserve Hotel Casi­ at Courtesy Oldsmobile/lsuzu/Kia. Keely gon and Washington. no in Henderson. He oversees has been with Courtesy for five years; Tay­ the organization's player club lor is an 18-month employee of the firm. TRAVEL & TOURISM Sobczyk management and supervises the benefit and compensation program. The Lum Lal was named executive howboat Hotel, Casino and Bowling Center Reserve also named Darrel Wayerskl execu­ chef for Kevin Wu's Royal Star Shired Rick KersHne as director of sales. tive chef. Wayerski supervises food prepa­ restaurant at The Venetian. He The Las Vegas property also promoted ration in the hotel casino's six restaurants. began his career in Hong Kong MICkY Burress from executive lead agent to at the Castle Bay Restaurant, hotel manager, and Diane Pappas from direc­ Marriott hired Karen Murray as I Lal and has worked at such eater- tor of advertising to director of marketing. sales account manager for the ies as the Han Palace and Cafe de Chine. Residence Inn by Marriott at Las Vegas-based Anchor Gaming named Hughes Center. Murray previ­ TELECOMMUNICATIONS Charllna P. Winston manager of vendor rela­ ously worked at the Hyatt Re- tions and community affairs. Winston Murray gency Scottsdale in Scotts- print promoted Jaime A. Jones to vice helps identify small vendor opportunities dale, Ariz. and at Walt Disney World Co. Spresident and general manager of its within the company, oversees the recruit- in Lake Buena Vista, Fla.

I

22 Nevada Business Journal • January 2000 one are the days when a mere In­ ' Net is where a lot of people go for re­ country don't even have a Web site," says ternet presence equaled e-com­ search and quality comparisons. "Busi­ CJiWCJ;;m@:l@~!LGJilianW:Communica­ merce. The intelligence of trying nesses that don't take advantage of the In­ ~~U!l~W:~.Ill!l!£U~"And 90 percent to save money by having a friend ternet and ignore it," says Obst, whose sites are virtually use­ of a friend design your Web site company assists businesses in obtaining less." That 90 percent falls under the head- on the weekend is akin to joining and keeping an online presence, "will not ing of what Graham calls "brochures in the Flat Earth Society. Relying be in business very long." the sky" - sites that only say who the on hit counters to analyze the utility of a In 1998, online revenues accounted for company is and what it does. These sites site is history. And if you think your com­ 0.5 percent of all retail sales, or $14.9 bil­ do not offer a place where products or pany doesn't have to worry about high­ lion. Online shopping revenues are slated services can be paid for, they do not offer tech sales, think again. "What we're see­ to hit the $36 billion mark in 1999, a 145 free information in the company's indus­

-..:;..:~~ t ,-.vc'-LUJL..C

january 2000 • Nevada Business journal 23 E-COMMERCE

lack of geographic limits. People from up and ready. Load balancing keeps the around the world can purchase your prod­ site immediately available. Customers NOTEWORTHY WEB SITES ucts as if you were just around the comer. aren't willing to wait more than a few sec- However, the downside to that is that other , onds for a site to load, so you want to be companies from around the world can as efficient as possible to cut costs. She Amaz0R.C0ffi IS THE PREEMINENT E-COMMERCE more effectively compete against you. also suggests considering bandwidth SITE. THEY ARE THE JONESES. KEEP UP. "Companies that consider the Internet a usage. Even a high-bandwidth T-1 line big part of their business," says Obst, "are can easily become clogged by inefficient will able to capture customers from simi­ caching or unnecessarily large graphics. Attorne~ide . com HELPs NEVADANs cHoosE lar businesses in other areas of the world." Obst, too, suggests you check your graph­ A Web site needs to be taken as seriously ics for size - file size in bytes, not the THE RIGHT ATTORNEY FOR THEIR NEEDS. as a brick and mortar storefront, because physical size on the screen. on the Internet that is exactly what it rep­ Can the customer contact you before, resents. It may be the only contact cus­ during and after a sale? You should include B i ~Guys . com Is AN oNLINE BIG AND TALL

tomers have with you. Their first impres­ access through e-mail as well as over the MEN'S CLOTHING STORE. sion will not be based on the friendliness phone. One of Linett's pet peeves is sites of your sales staff or the quality of your that make you hunt for a simple address, e­

decor, but rather on the speed and ease of mail address or phone number to contact edUfUS.(Offi SHOWS HOW PROFESSIONAL SER- I navigation at your Web site. the company. The e-mail address should Graham believes commerce is entering be right up front, if not on every page. VICES LIKE COMPUTER CONSULTING ARE ABLE Can the customer buy your product or an entirely new era in which e-commerce TO GIVE INFORMATION TO POTENTIAL CLIENTS expenditures will comprise one of the service online with a credit card? A major largest items in any company budget. The annoyance for customers (especially Gen­ AND GET HIRED. increase in a company's presence on the eration Xers) is finding a great site feturing Internet may mean savings in other areas, a product they Jove and having no imme­ but there is no getting around the fact that diate way to order it. Consumers are grow­ Antons.comIs A siTE FoR A DRY cLEANER wHo an efficient Web site involves a major in­ ing increasingly sophisticated and de­ OFFERS TIPS ON HOW TO REMOV E STAINS AS vestment. This monetary outlay will also manding, and accommodating an impulse be affected by technology, sophistication to buy may mean the difference between a WELL AS OTHER USEFUL INFO. of marketing strategies and expertise as sale for you or a sale for your competitor. more and more professionals become Web Is the site appropriate for your compa­ savvy. Keeping up with the Joneses - who ny? If you're selling boats, put pictures of Zerowait.com Is A GooD EXAMPLE oF A siTE are only a click away from your site - is boats, not flying, whirling logos. From GARNERING BUSINESS FOR ITS SERVICES BY OF- going to cost. But, as Graham stresses, wallpaper to logos to information avail­ "The Web is not about cheap; it is about able on the site to the language you use, FERING FREE ADVICE AS WELL AS CORPORATE accessing customers." the customer will form an opinion of what INFORMATION. kind of company you run and what kind of IS YOUR SITE DOING ITS JOB? customer you are targeting. "There are a lot of dull sites out there," says Graham, Loadbalancin~ . net (cREATED AND sPONsoRED If your site is already established and "but there are a lot of dull companies." you want to know if it is doing its job, Is your marketing campaign integrated? BY ZEROWAIT) HAS A GREAT DIRECTORY OF here are some things to consider. Branding is one of the keys to e-com­ ARTICLES ABOUT THE INTERNET, LABELED BY How quickly does the site load? Ten merce success. Your stationery, business seconds is a long wait on the Web. Some cards, Web page and print ads should DEGREE OF TECHNICAL DIFFICULTY. share a style easily recognizable to the consumer. Your Web URL should be listed on all corporate print materials. In this day Abeb00ks.COffi IS A GREAT SITE LINKING HUN- behind-the-scenes storage device, such as and age, your Web address is as important a fast filer behind an application service, to your business as your phone number. Web caching and using a load balancer. Are you attracting sufficient numbers of CUSTOMER CAN SEARCH FOR AND COMPARE Zerowait's specialty entails working with customers to your site and guaranteeing I the infrastructure of e-commerce compa­ their return? Exploit the connectivity of PRICE AND CONDITION OF ANY CHOSEN BOOK nies to keep them online so that when cus­ the Web by leveraging affiliate programs ALL ON ONE SITE. tomers are ready to buy, the firm's site is and portal relationships. Many buyers will

24 Nevada Business Journal • January 2000 not make purchases their first time visit­ built-in flexibility is as important to your improve navigation and tell you what cus­ ing your site, so give them reasons to Internet investment as it is with your com­ tomers think of your program by revealing come back. Adding such amenities as free puter equipment investment. what they typically view in what order e-mail (check out everyone. net for free Customer service is the key to e-com­ and when they leave (for example, if a Web-based e-mail you can customize for merce, but ironically it is often overlooked. customer departs after reading your war­ your company), e-zines offering useful Too often Web sites are designed based on ranty, maybe it's time to beef up that por­ information about your industry in gen­ determining what the business wants to tell tion of your business). Server plug-ins add eral and your products/services in particu­ the customer, rather than putting thought features or services to help you compile lar, discussion lists, Web boards and into what the customer wants to see. As usage data directly from the server. Web coupons will help bring people back to with any kind of business, the key to con­ site measurement vendors also offer net­ your site. Surveys and offers of prizes for tinued success is to draw people to your work sniffers - programs or devices that filling them out will help you identify your site, keep them there to spend money and monitor data traveling over a network. A client base and serve it more effectively. bring them back again and again. Graham reputable Web presence provider should Does the site feel safe? E-consumers · stresses that a Web site is more akin to pro­ have reports available to you. An added know not to give their credit card out ducing a daily paper than it is to creating a benefit to eliminating casual traffic is an willy-nilly over the 'Net. They need to not brochure. Information should be constantly increase in the speed at which your site only feel they can trust you as a company, updated and kept current, new features cre­ downloads as well. but also your Internet security features. ated and links added - anything that tells With all the customer behavior tools Linett says you don't always need a fire­ the Web surfer that this is not the exact site available to shadow online shoppers, it's wall (package filtering with a load bal­ he or she saw before will help you meet worth the time to crunch the data and ancer is easier to maintain and causes your business goals. make necessary and effective changes to fewer bottlenecks), but your site needs Technology offers a variety of ways to your site. Knowledge is power. proper reassurances as to the privacy of track your Web traffic. Server logs list Obst says, "Businesses need to think of information customers may give you. every request made to the server and can the Internet as one of the strategic parts of Obst suggests secure socket layer technol- tell you where users are corning from, their business. It's not just 'nice to have' . ogy. But any technology you invest in how long they are staying and common but a requirement." The revolution is here. today may be outdated by next year, so paths to your site. These logs can help you Where is your business? •

As an active business member, you are aware of the growth of Clark County and the demands that accompany that growth. Daily, you are faced with challenges concerning employee recruitment and retention, transportation, parking requirements and providing attractive benefits packages that are cost effective. The Regional Transportation Commission is introducing a new and exciting solution to these concerns. It's called CAT MATCH Commuter Services and it is especially designed to appeal to both the employer and employee. Best of all, you don't have to be a large corporation to take advantage of the huge benefits the program offers. CAT MATCH Commuter Services offers your employees: • ·Computerized Ridesharing • Bus and BikeRo utePlanning • Federal TaxAd vantages • Car and Van Pools • ClubR ide IncentivePro gram • Auto, Gas &Insu rance Savings

What does CAT Match Commuter Services mean to you? It can mean up to a 15% reduction in payroll expenses per employee. It can mean a reduction in absenteeism and increase morale and productivity in the workplace. Your involvement in the program au tomatically says that you're doing your part in improving our air quality and reducing traffi c congestion, boosting your corporate image. Yes, there is a solu tion. ~CAT " !ft worls because everyone wl'ns. ~YATCH COMMUTER SERVICES

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couldn't pinpoint where Nevada was, let [in attracting new companies] include nesses. We're trying to help them make alone Lyon County, so that fell flat." land cost, the ease of doing business and that into an opportunity, to tum the tables At that point Holmes stopped looking the cost of living. An employee can live in and offer their products and services over big, and started looking small. He found a Fernley for $10,000 or $15,000 less [an­ the Internet to draw new business." company in California and ended up talk­ nually] than in a big city, and that's an ad­ But the region is hampered by a lack of ing to the owner, the person who actually vantage to the company." High-speed ca­ high-speed capability or fiber optics, which makes the decisions. It's a small company, pability gives firms additional advantages. also slows down White Pine County's eco­ but it offers a variety of services. "It's a nomic expansion. "We don't have fiber op­ slow process," he says, but things are fi­ ompare Lyon County to tics here yet, so we don't have the speed nally moving forward. Churchill County and the picture and the volume capacity for some of the Meanwhile phone service isn't the only C changes completely. According call center-type or Internet and telecommu­ concern in Lyon County. The county only feY- nications oriented businesses to locate recently received an AOL access number to here," says Rajala. It will be one to two avoid long distance calls to Reno to go on­ the years before fiber optics makes its way into line, and area residents and businesspeople phone Company, the only county-owned White Pine county and it's a critical need, are looking to upgrade their Internet ser­ telephone company in the U.S., is cutting Rajala believes. "In the past we were con­ vices. "When we talk to companies [look­ edge. Churchill County Telephone has cerned with water, sewers and streets. ing to move into the area], they have a laun­ been in business since 1889; its annual They're still a concern, but now we have re­ dry list," Holmes stated. "They go through profit (approximately $1.3 million) makes alized we've got to focus on getting our the taxes and the work force, and one of the up 15 percent of the county's general fund. telecommunications capacity up to speed. top 10 things on laundry lists now is "[Churchill County Telephone puts] a lot of For a rural area such as ours where we do telecommunications. Businesses want to money into telecommunications, and can not have direct access to an interstate know, 'What kind of service do you have compete well with any company. It spends [highway], if we do not have telecommuni­ there, what kind of switch is servicing this well over $1 million [annually] with all the cations capacity we're going to have a dif­ area, can I get wide band data service, can local businesses, it's constantly adding ficult time attracting new firms." I do all these things?' When somebody asks money to upgrade improvements, and its The areas up to speed in the rural coun­ us those questions, I have to tell them that profits in the last year were up 15 percent. ties often include services such as educa­ if they're in the northern half they're going That gives you an idea of how we are grow­ tion and medicine. to get a whole lot better service than in the ing and what we can provide the communi­ southern half. That's the reason Dayton and ty." Churchill County Telephone is current­ Tale-Medicine Fernley have booming industrial parks. Oc­ ly working with a Reno-based Internet casionally, they get another small company service provider, SourceNet, to engineer a hile the colleges often have down in Yerington, but almost anything network that can deliver high-speed Inter­ telecommunications systems in businesses want in terms of telecommuni­ net access, phone service, broadcast and Wplace , so does medicine. "In the cations will cost a lot more money and be a cable programming and video-on-demand medical field we are also seeing things lot more difficult." services, all over standard telephone lines move along pretty well," says Rajala. "Peo­ Lest the picture be formed that every­ utilizing DSL technology. ple are being well trained in the tele-medi­ thing in the rural counties is impossible cine link and are stepping up to the plate when it comes to telecommunicating with l B ut is the Internet crunch really with what's being provided. It's important the rest of the world, anders being felt in counties where to our area for economic development as L e high-speed Internet access and well because one question asked quite often speed digital subscriber lines (DSL) are fiber optic technology are not available? is 'What are your medical services, and available in some areas of the county al­ Yes. In Ely, small businesses are feeling your access to special medical services?"' ready and heading for more. There's a the impact of local consumers buying over :Ack:e~ communications committee working to the Internet. "We were fairly skeptical that bring the system into the southern part of it would happen," says the county, hooking up through a connec­ tion with Nevada Bell, a project that has Council (WPEDC). "But the owner of the been in the works for about a year. tire store now finds he must compete with physician to make a diagnosis, consult What regional business leaders want is people buying over the Internet. The local with a specialist or take continuing educa­ high-speed Internet access in more areas. furniture store is finding some of its cus­ tion programs. It entails anything from a "High-speed telecommunications puts us tomers buying directly over the Internet, diagnostic consultation with a family doc­ on a level playing field with the urban and how do you service that once it's here? tor and a cardiologist to the cardiologist areas," says Sanderson. "Our advantages Those are issues concerning our local busi- teaching in rural areas without ever leav-

28 Nevada Business Journal • January 2000 ing home. Currently there are units, both classes they offer. Colleges can design E urban and rural, located at Washoe Med- classes compatible with the needs of busi­ . ical Center and the main medical school ness," says Shirley Walker. "It's a very im­ • Straii iV campus, with rural units up and running portant role, and in Nevada having an ed­ a in Lovelock, Winnemuca, Elko, Ely, Haw­ ucated work force that will stay in Nevada thorne and Yerington. Eureka is due to is probably our greatest need. Some of the • come online and units are proposed for things the state has done are extremely c.:t Battle Mountain and Churchill Communi­ important as far as keeping students at ty Hospital. home in the north and south, encouraging • The technology involves two-way com­ them to get their education at home and pressed video, patient exam cameras, ear stay in the state." nose and throat scopes, digital Dolby en Purchlll stethoscopes and VCR document cameras, What's There, What's Not and offers physicians a range of consults· en· Canter from Alzheimer's, neurology clinics, pe­ he need for new services involves diatric behavioral, cardiology and psychi­ the need for new facilities. atry. "We've been able to pipe out all T "Putting in fiber between Silver kinds of continuing education and contin­ Springs and Yerington along 95A is a very D uing medical education courses," says expensive thing to do," says John Holmes. Ackerman. "We worked with Washoe "There is some fiber heading that way, but Health System on their trauma rounds and it's headed for bigger and better things, it nursing education." cuts off and goes to Schurz, and it's inter­ state stuff. Nobody lives between Yering­ 1-= Subscrllle 11 Tale- Education ton and Silver Springs and when you get to the end of that chain there's not a whole hile the counties wait for fiber lot of people in either of those places. To optics and high-speed Internet, plough through rock - and that's what you W the schools across the state are have to do - makes it a very expensive op­ =·~-- moving ahead. "We did a survey and eration. You don't have a San Francisco or Los Angeles at either end, which is what you need because fiber is capable of [han­

dling] such a huge amount of traffic." 1 I Still, it's corning, following the railroad -- and I-80 and reaching out to draw rural counties into the web. According t Dick nemucca, McDermitt, Battle Mountain eneral man- and Austin. "Our colleges are using inter­ ger of Nevada Bell, e rural counties active video. Just recently, Great Basin have every service the metro areas have College began offering a four-year pro­ except DSL, which is not capable of han­ gram in elementary education. I think dling long distance at this time. Fiber op­ what we're going to be seeing as years go tics are corning, but it's a gradual process. by are many more similar program oppor­ There are relay services in locations such To stan 111r tunities. Our college has been a very small as Pahrump and Winnemucca; those loca­ community college, but iCs well attended tions have everything Reno has except and has a considerable amount of FTE DSL. Recently Nevada Bell upgraded all scriPIIII 1111 (full time equivalent) students. I see more of its switches and put in the newest, most programs being offered at cnmmunity col­ modern switches they could. "The plan is lege and educational opportunities being for 80 percent of [Nevada Bell] customers online, call offered though universities such as Uni­ to have [DSL] in the next three years," versity of Phoenix," Williams ob erved. says Bostdorf. "Our goal is to provide "Western Nevada Community College, broadband service to all customers, but part of the University and Community it' a gradual process." College System, plays a great part be­ A process rural counties are eager to see cause companies do take advantage of the completed. •

January 2000 • Nevada Business Journal 29 The year ahead for Nevada shows no signs of slowing in terms of economic and

commercial growth. The business statewide climate continues to provide people

with good ideas a fertile matrix for the incubation of those ideas. Here's a look

at just some of the people and companies poised to make a mark in 2000.

as Vegas-based Station Casinos, of challenge to Prop 5 and local opposition hough eattle-based Washington which the Fertitta family consti­ to the presence of a 49-acre gaming facil­ Mutual. Inc. already possesses a L tutes the largest shareholder, has ity - Station officials have said they antic­ T Reno pre ence, the bank an­ shown a capacity to expand successfully ipate opening the property in 2002. But nounced plan for entering the Southern into other Station isn't just looking outside Nevada The Fertitta Family Washington evada market for the gaming mar­ to grow its operations; the company re­ fu t time in 2000 - Fertitta Enterprises kets such as cently purchased from Santa Fe Gaming Mutual, Inc. with a bang. Washing­ St. Louis and Kansas City. However, Sta­ Corp. a 40-acre site near its Sunset Station ton Mutual will arrive in Las Vegas in tion may be poised to strike again both at property in Henderson. April of this year. when it opens the first home and outside Nevada. While many This is likely to comprise a year of corpo­ of 20 financial center it plans to open in casino operators were fretting about the rate diversification for the Fertitta family as the Las Vegas alley. The banking compa­ damage California's Proposition 5- which well. Fertitta Enterprises purchased Gordon ny, the nation·s eighth largest, will create allows expanded tribal gaming in that state Biersch Brewing Co. in 1996 and moved about 200 new jobs in Southern Nevada. It - might do to Nevada's tourism markets, the company's headquarters from Palo Alto, will also debut what company officials say Station was taking a more proactive ap­ Calif. to Las Vegas. After selling the brew­ is a new retail banking concept for its proach to the issue. ery's 12 microbrew restaurants in 1999 to branches, the flagship of which will be sit­ Station became the first casino develop­ Big River Breweries of Chattanooga, Tenn., uated at West Charleston and Rampart er to recognize opportunity in California spokespeople of Fertitta Enterprises out­ boulevards in the Summerlin area. when it signed an agreement with the lined company plans to focus on becoming Washington Mutual consulted with an United Auburn Indian Community to beer barons, so to speak. The deal will allow Ohio-based design company in develop­ build a $100 million complex with gam­ the company's microbrewery to expand ing ideas for its new financial centers. The ing, restaurants and entertainment venues production of its bottled beer line, currently branches will offer customers a retail store on land just outside Sacramento. Though sold in Nevada, California, Washington, atmosphere, with customer service repre­ the project has hit some snags - a court Arizona and Hawaii. sentatives dressed in casual attire and chi!-

30 Nevada Business Journal • January 2000 dren's play areas, called WAMU kids. or in-house staff augmentation to take total Las Vegas area management portfolio Eventually, the sites will include retail strategic advantage of information systems. up to about 500,000 square feet - just sales areas stocked with consumer-orient­ Added growth for 2000 is on Beard­ under 10 percent of the firm's Northern ed financial products such as software, slee's and Marriott's agenda. They esti­ Nevada portfolio. But MacFarland envi­ books and magazines designed to help mate their firm will expand revenue 20 sions a future in which Trammell Crow's customers plan their financial goals. percent and boost its number of computer Southern Nevada operations are compara­ Washington Mutual's financial centers consultants from 20 to 30 in 2000. The ble in scope to its Reno/Sparks business. aren't the only aspect of the company un­ · two also harbor a long-term desire to as­ Trammell Crow's five lines of service in­ dergoing modification. Its decision to sist in the creation of a technology hub in clude property management, real estate de­ rapidly penetrate Southern Nevada repre­ Las Vegas; they've met with several local velopment, corporate services/asset man­ sents part of a strategic plan for the com­ government officials to foster that objec­ agement, brokerage and retail services; pany. By opening a large number of tive. "We want other technology compa­ currently, the company only offers proper­ branches at one time in a manner akin to nies to appreciate the goodness Southern ty management duties in Southern Nevada. franchise openings, Washington Mutual Nevada has to offer to their companies That also will begin to change in 2000. hopes to gain market share quickly while and employees," Marriott noted. "We're a "Las Vegas is expected to be the num­ maximizing marketing and other start-up local success story, and we hope others ber-two market for job growth in the next costs. Its brisk growth in Las Vegas in wilJ follow suit to enjoy the benefits of year," MacFarland noted. "Trammell 2000 characterizes Washington Mutual 's growing a business in Las Vegas." Crow is the second largest real estate expansion pace in recent years: it has company in the world, and we want to grown by completing 26 acquisitions mirror Las Vegas' growth. Our full -service since 1983. It also adds 1,000 customers a artin MacFarland was promoted capabilities will allow us to be all things day to its free online banking service, to his new post as principal and to all people." MacFarland's guidance will which it introduced last February. Mpresident of Trammell Crow's play an instrumental role in bringing Nevada offices for the new outlook he Trammell Crow the strong statewide pres­ could bring to the ence the company seeks, so it's fortunate Marlin n infonnation technology relation­ fmn's statewide oper­ that he seems internally driven to achieve ship established in Saudi Arabia in McFarland ations. MacFarland's those corporate objectives. ''I'm only suc­ A 1992 has yielded a global technol­ "global view" of real estate's components, cessful if we bring our Las Vegas opera­ ogy company based in Las Vegas. At a as well as his varied experiences and capa­ tions to a level similar to that of our Reno time when bilities - he's served in office develop­ operations," MacFarland noted. Michael Beardslee Southern ment, corporate services and as a real es­ Michael Marriott Nevada busi­ tate attorney - will constitute a key ness and government leaders seem desper­ resource for the company as it expands its MI Management, LLC, a Southern ate to attract legitimate high-tech fmns, evada presence in 2000 and beyond. Nevada homeowners association Beardslee's and Marriott's IT Strategies In the last few years, Trammell Crow R (HOA) management company, has International Corporation represents a has established a well-known brand in the doubled in size every year for the valuable commodity. Through IT Strate­ Reno/Sparks area, with a 5.5 million­ p a s t RMI Management, LLC gies International, the two partners are square-foot management portfolio and nu­ three helping to focus efforts on bringing more merous development deals. However, Rea~ly Management, Inc. years, technology firms to Las Vegas. "We chose 2000 will mark the year the firm 's focus and plans to sustain that growth level in Las Vegas because of its business climate," assumes a new direction under the leader­ 2000 and beyond, according to Kevin Marriott said. "We knew it was a booming ship of McFarland, who comes to Nevada Wallace, president of RMI Management's place and that very little competition exist­ from the commercial real estate services HOA division. The company is also ex­ ed here." IT Strategies has compiled a company's Atlanta offices, where he was panding on a national level, recently ac­ client roster that includes the cities of Las senior vice president. MacFarland has quiring a Dallas-based management cor­ Vegas and Henderson, as well as Nevada outlined ambitious objectives for the com­ poration and looking at potential Power Co., Mirage Resorts, Clark County ing year and beyond. acquisitions in the Phoenix and Denver and the Las Vegas Valley Water District. Though Trammell Crow represents one markets in 2000. Accommodating such The local company also recently e tab­ of orthern Nevada's largest commercial growth means new digs for RMI's head­ lished IT Strategies Europe, with office in real e tate services firms, the company in quarters, which will assume residence in a London, its first endeavor on that conti­ recent years hasn't maintained a signifi­ 20,000-square-foot building in the Hugh­ nent. In Europe, as in America, the compa­ cant client portfolio in Southern Nevada. es Airport Center. ny provides consulting for private compa­ That's about to change. Trammell Crow RMI Management also plans to remain nies and public entities in need of was recently awarded two new property on the cutting edge in terms of the ways specialized information technology skills management contracts, bringing the firm 's residential management firms take advan-

January 2000 • Nevada Business Journal 31 and Utility.com have received licenses to service Nevadans. Deregulation in Neva­ da isn't just attracting traditional electric utilities: the PUC notes it's received li­ censing requests from a metering services company, which subcontracts with utili­ ties for meter-reading, and from Northwind Aladdin, which will provide elec­ tricity exclusively to the new Aladdin on the Las Vegas Strip. Most likely to benefit initially are large businesses, industrial or resort customers requiring enormous amounts of electricity. For any electric company, such customers represent the most sought-after clients. The he absence of venture capital in M3VG seeks to invest in companies with least desirable? Homeowners and small Nevada is not a new topic among greater than $5 million in annual revenue, businesses, who may not enjoy the best T the state's businesspeople, having strong management teams and the desire electric rates unless they aggregate for the emerged with some regularity in previous to pursue large markets. The firm recently purpose of greater buying clout. All electric election years throughout announced the completion of a $1.8 mil­ users should take heart, however: deregula­ this decade. The November lion investment in Reno-based Alliance tion of other industries, including telecom­ Ill2000 election will see a rein­ Retail Services. The National Venture munications and natural gas utilities, has troduction of the topic. Members of the Capital Association recently awarded its proven that the opening of utilities markets business community increasingly under­ first Nevada membership to M3YG. Per­ ultimately helps consumers of all walks. stand how critical venture capital is in at­ haps the higher profile of private sector tracting sought-after high-tech companies, venture capital firms such as M3YG will as Vegas' housing community has so the November ballot may represent the combine with passage of the November long been making national news, best opportunity yet for establishing a ballot initiative to make 2000 the year in L more for its rate of growth than for state-sanctioned venture capital policy. which venture capital becomes a key as­ its architectural excellence. 2000 will offer Larry Struve, former head of the state's pect of Nevada's commercial and eco­ High-Rise a departure from Commerce Department, is spearheading a nomic future. that. Two luxury, November ballot initiative that would elim­ Luxury Candas high-rise condo­ inate portions of a Nevada Constitution orne March 1, the electric utility minium communities in the Paradise Road clause prohibiting the state from giving industry in Nevada will change area are slated to welcome residents in the money to private companies in any way. Cirrevocably . That's the date the state next 12 months. The first homeowners at Though voters defeated similar initiatives Public Utilities Commission (PUC) pin­ Turnberry Place will arrive in December; in 1992 and 1996, Struve thinks the initia­ Electric Utility pointed for the open­ Park Towers at Hughes Center will be tive "is an idea whose time has come." ing of Nevada's elec­ ready for occupancy by the end of Sep­ Deregulation Investment professionals in the private tric utility markets to tember. Park Towers spokespeople say the sector are increasingly unwilling to wait competition. The pending deregulation al­ first four floors of both towers are com­ for a Constitution-altering initiative. Al­ ready fomented a merger between the pleted, and builders are now adding floors ready, one venture capital company exists state's two incumbent power providers, at the rate of one a week, with completion in Incline Village; for awhile, the firm, Nevada Power Co. and Sierra Pacific Power of the entire community anticipated by Sierra Angels represented the only venture Co. , who joined to become Sierra Pacific early November. Two other luxury high­ capital game in the state. However, anoth­ Resources. Deregulation, as can be expect­ rise communities - Versailles at Queen­ er group of investors has established the ed, has been far from easy: at times, debates sridge in Peccole Ranch and The Masters Reno-based Millennium Three Venture regarding rate freezes and incumbent near Paradise Road - are in the financing Group (M3VG). Established by Robb S. provider names have taken over the process, and planning stages. Smith and Christopher Howard, M3VG 's and the effective date was already delayed Long renowned for its affordability, investors include Silicon Valley expatriate once (from January 1) to accommodate po­ Southern Nevada's housing market will Stuart Feigin, who says he's interested in tential Y2K-related problems. embark on a completely new tangent, seeing Nevada companies benefit from the According to the PUC, nine out-of-state courtesy of the of the luxury high-rise con­ growth opportunities their California companies have applied to provide elec­ dominium trend. Thrnberry Place, which is counterparts enjoy. tric service to Nevadans; thus far, Enron being developed by Florida-based Turn-

January 2000 • Nevada Business Journal 33 berry Associates, will offer condominium ri se, resort-style living is proving to be a live in the suburb , who haYe fini hed homes starting from 1,550 square feet and greater success than we had anticipated." raising their children and ha\"e bucks. $400,000. Turnberry Place will also fea­ Steve Bottfeld, executive vice president They want to be someplace ex iting. and ture homes priced at more than $5 million. and senior analyst with Las Vegas-based in a secure environment."" The Molasky Companies' Park Towers at homebuilders' research firm Marketing "What you really need to loo at i how Hughes Center offers homes ranging in Solutions, shares Riordan's optimism. Las Vegas is maturing as a market.·· Bot­ size from 2,100 to 5,400 square feet, and "Turnberry Place and Park Towers are tfeld added. "In small markets u has Las prices from $720,000 to $2.7 million. doing far better than anyone had any right Vegas, when high-ri e produ t fir t ar­ Tumberry Place and Park Towers feature to expect, and I see nothing in the future rives, it's luxury product. Las Vegas i ma­ such amenities as full-service concierges, that will slow them down," Bottfeld ob­ turing very rapidly:· executive board and meeting rooms, com­ served. "Even more importantly, I think The coalescence of uch factors and tal­ munity libraries, wine storage areas, health the success both have had will probably ented developer has been critical to clubs and spas, beauty salons, pools and lead to the development of at least one yielding succe in the luxury high-rise tennis courts, gourmet dining and business more luxury high-rise." market, and will remain o, according to and meeting centers. Bottfeld notes both communities are Bottfeld. "Tumberry has outstanding ex­ The communities' developers seem proving successful due to a combination perience in other markets. and they were bullish about their properties' prospects. of location and a maturing Las Vegas smart enough to do their homework be­ "Turnberry Place is satisfying an unful­ housing market. "Turnberry Place and fore they came here:· Bottfeld noted. "In filled demand in the real estate market for Park Towers have been successful because the nexus of [Park Towers developers] luxury living, which coincides with the they're located strategically for markets to Steve Wynn, Irwin 1olasky and Mark overall upscaling of the Las Vegas Valley," which they appeal," he explained. "They Fine, there's more experience than you said Turnberry's vice president of sales, appeal to 'muppies' - mature urban pio­ can shake a stick at. It take that kind of John Riordan. "As a new concept to Las neers. They're people who travel a lot, talent to make these kind of urban exper­ Vegas, sophisticated and exclusive high- who want a second home, who used to iments work." • Television? Marketing can be a tricky business. . Century Productions is determined to make your experience, a good experience.

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36 Nevada Business Journal • January 2000 evada is growing daily, a trend market area, and when retailers come into has room for several additional large retail no one expects will end any the market to open their first location, 95 spaces around 20,000 or 25,000 square feet. time soon, and the effects of percent of the time this is the geographic Another trend Stevenson anticipates is growth include low unemploy­ area where they want to go because it's a the return of the traditional neighborhood ment and the creation of new regional shopping area," says shopping center anchored by a grocery jobs and opportunities at every store, partially because the land available turn. As businesses move in and for retail use is growing tight. "We're going existing businesses expand, commercial "I see it as a retail hub for many years, dur­ to see more of that as developers fill in real estate grows in importance, but there's ing 2000 and beyond." these neighborhoods that are under-served always the question: What happens next? A second area Stevenson sees develop­ and running out of options for these big ing is the McCarran!US 395 corridor, boxes. They'll be going back to the neigh­ where several large chain stores have borhood concept." Retail located, including Wal-Mart and Home Overall, Stevenson expects the vacancy t both ends of the state, the retail mar­ Depot, offering a starting point for big rate will remain below 5 percent, a healthy Aket is expected to stay strong. With the box users new to the area. market. As for absorption rates, a great deal state growing on a daily basis, the need for A third area involves Sparks, specifically of the available space in 1999 was leased, shopping centers and neighborhood gro­ with the growth of the Spanish Springs and the trend is expected to continue. Lease cery centers should continue unabated. area. Though Stevenson doesn't expect this rates have remained static for a long time, For Reno, the hottest area of growth has area will achieve the concentration of the with minor increases, but with the vacancy for some time been the McCarran and other two, the recent extension of Sparks rate as low as it's been since it began being Kietzke area, a retail hub growing with Boulevard to Pyramid Highway makes ac­ tracked, an increase is expected. Alleviating restaurants, clothing and sports stores, as cessing Spanish Springs easier and faster. some of the need for space, 900,000 square well as big box users such as Office Depot Also, there are rumors, unsubstantiated as feet have been approved to come online in and Gart Sports in the Firecreek Crossing of yet, of a mall rivaling Meadowood to be the year 2000, but Stevenson doesn't expect center. "That remains the retail hub, the located in the area. Still, the Firecreek site all of it will be built in the next year.

January 2000 • Nevada Business Journal 37 What skewed the numbers for Las Vegas, according to Koich, is the Las Vegas Motor Speedway that came online a little over two years ago with 1.5 million square feet of space, which wasn't filled for the first two years. That much vacant space drove the vacancy rates up, though Koich expects to see the rate drop to 8 percent or below in 2000. Prices, however, will probably stop their downward trend, and start back up again as the vacancy rate decreases. There's still land available, says Koich, but largely in outlying areas and without utilities or infrastructure. "There's not a lot of actual property a\·ailable at this point that could be developed in a very short THE CROSSING BUSINESS CENTER IN SUMMERLIN time," says Koich. A proposed release of In the south, 900,000 square feet sounds ability remains, and there's enough retail BLM land would add considerable acres like nothing, as land to keep going for awhile, Graski says, into the market, but for now the dig situa­ "but land prices have become extremely tion has been put on hold. the Las Vegas area will see some 4.5 mil­ high in comparison to other markets Existing buildings are currently being uti­ lion square feet come online in 2000. That's around the country. The question is if we lized for distribution warehouse uses, com­ in addition to about 4.5 million square feet were to slow, would retailers turn their panies coming in and locating a western re­ under construction that was slated for heads and look at other markets? Chances gional distribution center in the area and completion by the end of 1999. Those num­ are they won't, but if at some point in time capitalizing on the low cost of back freight. bers come as something of a surprise, our prices get out of whack with every­ "We're an inbound city. everything we con­ since in 1998 the retail space coming on­ body else's, it's possible they'll feel better sume here is brought in by truck, rail or line was about half that. focusing their energy over in Denver. Land plane, so haulers are going out empty for Most of the new centers being built are availability is part of the key, but land has the most part Their back rate charges for very large centers, Graski says. Las Vegas' become expensive." hauling out of here are really inexpensive." future includes Centennial Crossing, with al­ Areas that can expect to see continued use most 800,000 square feet in the northwest, and growth, say Koich_ are the southwest, Silverado Ranch, bringing 340,000 feet into Industrial southeast and north markets. being, and the EastGate Power Center, "when I came here four years ago there In Reno, which has apprmdmately 300,000 square was virtually no inventory," says e~!!!miii~!!!!!!f , expects to see build­ feet. Those alone add up to more than a mil­ WI in ings continue to get larger. Dermody's lion square feet, says Graski, in just three "Almost everything was 100 percent leased. 420,000-square-foot spec building came centers. ''The best thing is the banks are re­ Then some major developers came in and online in 1999, setting a record in spec quiring pre-leasing ahead of time and most started building some spec projects, which building size. But Reno has seen a number of these centers are anchored by big box really increased the vacancy level so we of users arrive demanding buildings in the users that have already signed up. Centenni­ got up to 10 percent vacancy. That was a 200,000-, 300,000- and 400,000-square-foot al Crossing has Wal-Mart and Home Depot, very disturbing issue for these people, and size, users such as Amazon.com and the with about 400,000 square feet pre-leased, that's pretty common in most parts of the bamesandnoble.com distribution center. huge retailers committed to these sites." country. They weren't used to that and Buildings are growing taller, as well as What they aren't building in Las Vegas everyone was screaming, 'We've over-built.' larger, utilizing more cubic feet. is unanchored strip centers oh spec. But you know, we're absorbing about three "What will drive the market here in Graski expects retailers will continue to to four million square feet a year and we're terms of production and construction will follow the new Beltway, and that "as each building the same amount, so we're right be e-marketers who will need fulfillment section completes or nears completion along with' the curve." Koich doesn't expect centers. Amazon. com is a classic example. you'll see new centers being built where to see a lot of new construction in 2000. He We are in a prime position geographically the Beltway exits." When new retailers does expect to see the numbers of new pro­ and in terms of infrastructure, transporta­ come to town, that's where they want to go. jects dropping because there hasn't been a tion and work force," says Perkins. And even while all the square footage is lot of speculative developing in the last 12 Some of the companies coming in will coming online, absorption rates continue months, and existing product built in the be looking for build-to-suit properties and to keep pace with the construction. What's last two or three years is now being ab­ Perkins predicts the market will remain not keeping pace is land prices. Land avail- sorbed. strong. The industrial real estate market

38 Nevada Business journal • January 2000 will continue to look to the south end of For downtown Reno, Stark says there's the Truckee Meadows, to the new Patrick Cliiiiie:lii~gwit.ij[R~o!J)o with southwest talk of a Class A tower on the site of the industrial center, to Stead and Fernley and Reno running out of land for office build- / Mapes hotel after it is leveled later this . outlying areas with a few isolated infill ings, Reno is seeing significant increases in month. "It wouldn't surprise me if some­ spots such as Damonte Ranch in the south land prices for Class A office space. "In my thing like that happens in the next three to of town. He expects some 3 million square crystal ball, certainly we're fine for the five years. In terms of downtown absorp­ feet of spec product to come online over next five years, but once we go beyond tion last year, there was about 148,000 the coming year, a prediction that comes that, closer to 10 years, they'll come up square feet of leases signed and net ab­ after seeing 3.6 million square feet com­ with some different areas in town," says sorption downtown was almost 85,000." pleted in 1999 when at the beginning of the Stark. "They'll have to, for additional park The only negatives, he says, are the year developers had expected 1.2 million. and residential land development." firms leaving downtown, such as the law Dermody's 420,000-square-foot building For the office market, a healthy vacan­ firms of Woodburn and Wedge, and had another effect on the industrial market cy rate varies from 9 percent to 15 per­ Lemons, Grundy and Eisenberg. Those - that of pushing the vacancy rate from 8 cent, says Stark, and Reno's running right older offices, Class C product, are where percent to 9 percent. Anything up to 11 in that range, even dropping below 10 per­ the highest vacancy rate occurs, with of­ percent is considered a balanced market, cent before new products came online. fices taking six to 12 months to rent un­ and if some of the Dermody space is ab­ For the future, Stark says developers less the landlord is maintaining and up­ sorbed, Perkins expects rental rates may should pay attention to their location and grading the building and the neighborhood increase slightly. the competition. With all the new product is considered safe. coming online recently, he expects to see In Southern Nevada, 'lG::fkiiiimiaii:~ construction level off in some areas, with o nal expects some Office maybe 60,000 square feet at most going 400,000 square feet of Class A office space he formula for picking a great locale for into the South Meadows area and 50,000 to be added to the market in 2000, includ­ Tan office building entails placing it square feet to 90,000 square feet around ing the new Hughes product, with both va­ close to where the top executives live, ac- Meadowood Mall. cancy and lease rates holding steady. •

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January 2000 • Nevada Business Journal 39 SUMMERLIN'S TOWN CENTER DRIVE lanned growth, controlled means an area is growing too fast. Con­ seems to agree on an exact definition of growth, smart growth, managed versely, there will always be those who smart growth, it is usually characterized by growth, growth restraints, growth complain of growth being too slow. "It's a a balance among allowing for growth, control, growth caps, growth maintaining quality of life and not over­ boundaries, no-growth - it all loading infrastructure. "Smart growth," Pcomes down to the same thing: What on says IJiffil Titus, a state senator from Las earth do we do with the thousands of'peo­ Vegas, "means you grow at a pace that you ple moving into Nevada every month? Do can lli informatlOIISJJechl:lisrforthe being offered will be priced out of the hous- are trying their best to attract more of both. ing market. "We are already seeing a lot of pressure on the bottom end right now," Doppe warns. "When government tries to Is growth afour-letter word ~ -for First American Title mi.aS egas says, regulate land availability, they will mess "Controlled growth scares people, unlimit­ with prices in ways they can't imagine." We here will always be people who think ed growth scares people, so 'smart growth' don't want to be another Portland. Tthat anytime they see construction, it is the new buzz term." Though no one The threat of becoming another Port-

40 Nevada Business Journal • January 2000 land looms high over many conversations Van Epp notes. Hollingsworth adds that Environmental factors also play a role in regarding growth. A well-publicized Octo­ the only way for building fees to control limiting growth. Water has always been a ber 1999 study by the Reason Public Policy growth is to price buyers out of the mar­ problem - we live in a desert. It's a simple . Institute found constraints on land supply ket. Again looms the threat of Portland . truth. Neither EDAWN nor the NDA recruit in Portland, Ore. have sent housing prices high water-use companies; neither do they skyrocketing, with Portland's inner city ex­ plan to. Las Vegas has been aggressive in periencing the steepest increase. The re­ Limiting factors its pursuit of water rights, and most people port estimated that rising housing costs in the know feel comfortable with the pushed as many as 80,0000 single-family he real limiting factors to growth have water issue, though conservation is still a homes out of reach of working families in Tlittle to do with politics or opinions. Se­ familiar word. Conservation in Reno is the Portland area. rious threats to the continued growth of nigh on a religion. Want to get in bad with the urban cores of the state, especially Las the neighbors? Water on the wrong day. Vegas, are often more subtle. One of the Air quality is a traditional problem for Impact fees factors Lee points out is the cost of hous­ valleys such as those cradling both Reno ing in relation to wages. "Gaming is going and Las Vegas. Reno seems to have its i resioent of the Southern . to have to get more involved in the afford­ standard back in the acceptable range, Revada Home ~uilder ' s Association able housing issue," he says. "As soon as though brown skies are still evident on (SNHBA) in Las Vegas, defines impact fees the houses start getting more and more ex­ many days throughout the year. But Las as "when government agencies charge fees pensive, gaming employers are going to Vegas is facing serious governmental prob­ to builders or developers to provide some have to pay their employees a lot more lems due to poor air quality. Titus explains kind of social service or infrastructural money." He fears the industry won't in­ that air quality is tied to growth in two need." Priesing supports state-mandated crease wages, and will ultimately be popu­ ways - emissions from automobiles taking fees, rather than those implemented by lated by under-qualified employees, be­ more and longer trips as people move far­ cities or counties, because the state re­ cause the qualified, dependable workers ther and farther out of town, and particu­ quires capital improvement studies to de­ will find jobs in other industries - those late matter (dust) from active construction termine the needs, the costs of meeting that will enable them to buy a home. Right and vacant land left behind as construc­ those needs and the true impact of all types now, the resort industry can hire great em­ tion moves elsewhere. ennis Smith, of development. Armed with the results of ployees who can still afford to buy a home. owner/CEO of Home Builoers Research, these studies, the state can then equitably "If that changes," Lee warns, "it changes 'Inc. in Las Vegas, warns that as the EPA de­ distribute costs of the local impact among the mix of the whole product." clares the Las Vegas Valley to be in non-at­ residential and commercial developers. Doppe notes a general recognition that tainment in terms of air quality, the money "Under the current system, city and county the natural environment needs preserva­ for roads can dry up. Builders in Las Vegas government officials try to get home tion and that open space is important. are already working toward dust control builders to pay for everything," he says. "Twenty years ago, we didn't pay enough through increased permit fees and in­ Priesing says the public doesn't under­ attention to it, and now it needs to be ad­ creased use of water trucks, hoping their stand the full extent of infrastructure de­ dressed," he says. Most planned develop­ proactive approach will help keep the EPA velopment that residential builders pro­ ments now include open space require­ from cutting funding for roads, but also for vide. "We build streetlights and sidewalks ments that are more expansive than those more fundamental reasons. "It's not like adjacent to developments," he says. "Saw­ of the past. Older areas are still without home builders are against it," Smith notes. toothing - the phenomenon of haphazard parks, he says, but no one wanted to pay "They have kids and families who live here thoroughfare construction - occurs be­ for them then. Now the public is complain­ too." And Hollingsworth brings the skies' cause the land owner, not the county, is ul­ ing of the lack back to earth - "All the environmental timately responsible for developing -roads. Quality education is another issue in pluses that brought people here," he says, We also build flood control measures, "can just as easily turn them away as the rights-of-way, bridges and smaller streets ­ quality decreases." all of which are used by the public, not just ronmentalist warns that people who want Van Ee says one of the problems with air the members of that specific community." a good education for themselves or their quality is that so many people are involved Dan an:Epp, presioent of The Howard children may opt to go elsewhere. Brock, in Southern Nevada in making air pollution Hughes Corporation, says the plus side of in Reno, is concerned as well. "To maintain decisions that nothing seems to get done. impact fees is that they ensure growth our quality of life," he says, "schools "That organizational structure needs to be pays for itself. The negative side is the in­ should continue to be a priority." Both he streamlined," he says. "We need to be pro­ crease in housing costs - costs that are and Alvey agree that education is one of viding less restrictive regulations to people passed on to the home buyer. "Keeping im­ the attributes many companies consider on how to deal with air pollution problems. pact fees at a reasonable level, while at the when debating relocation. Like the other We need to be providing financial incen­ same time allowing the overall population limiting factors, education contributes to a tives and disincentives to people in the free to share in some of these costs is sensible," diverse economic base. market system to make the right decisions."

January 2000 • Nevada Business Journal 41 Whydis cussions stall supply and demand will take care of growth. Lee points out that Las Vegas con­ he debate is an emotional one. People tinues to vote to tax itself for roads, Tmove here, at least in part, for the envi­ schools and parks, as officials and resi­ ronment, the climate and a quality of life dents alike plan for the future. that allows for personal freedom as well as Titus sees managed growth as an in1por­ personal income. They want to tell the tant step for ensuring the future of the world how wonderful the state is, con­ state, even when growth slows. "When it vince them to come and visit. But they does start to slow, managed growth allows don't necessarily want to share. Some of a plan so you aren't left with a mess," she the emotions run along the lines of "I got says. She supports regional planning, mas­ mine." Others are NIMBY-driven. Still oth­ ter planning and zoning variances. ers are whiners from states with high taxes Van Ee says we'd be making progress if who want the same level of service and in­ we even got to the point of planned frastructure as they had in another state Summerlin's parks and trail systems are growth. "We often look at portions of without paying those same taxes here. key to the community's popularity. planned growth problems," he says, "but to "People bring political feelings with them really look at everything together, to say when they move," Lee says. "There are lots development - and the complexity of the whether the communities we are develop­ of different opinions to bear in mind." problem becomes apparent. ing will be where we want to live in the fu­ Hollingsworth mirrors this sentiment with However, the consensus believes a vi­ ture, that's a bit more difficult for people to wry humor: "One of the reasons discus­ able solution is within reach. Alicia Reban, get their arms around." He poses the ques­ sions don't go smoothly is because they in­ executive director of the Nevada Land tion as to whether or not there is enough volve people. But differences of opinion Conservancy in Reno, a sort of home­ time to address problems now that every­ make the world go round." grown land trust working with private and one recognizes them. The media itself can be used to sway public parties to preserve areas that make In the end, optimism echoes through the opinions. Sound bites don't help in a city the state special, says, "I think people gen­ conversations. "Nevadans are very much a moving at the speed of light. "All they erally, on so many issues, tend to be polar­ can-do people," observes Van Ee. "We built know," says Lee of many of his Las Vegas ized. And there is such a large middle a resort destination out of the desert that is cohorts, "is that someone says if you limit ground upon which we can meet and work unrivaled in the world. We have this ener­ growth, you won't have to wait as long in together." Open space, for example, makes gy and spirit that could possibly turn traffic." In many cases the issues are over­ good economic sense (Summerlin, with its things around." Hollingsworth says the Las simplified, or the voices of a few drown emphasis on huge expanses of open space, Vegas area does a better job of handling out those of the many. Alvey quotes Reno's has posted record sales several years run­ growth than anywhere else in the country. May_or-Jeff Gnffiri as saying that all it takes ning). "You can accomplish everyone's "We are very critical of ourselves," he says. to kill a proposal is a small handful of peo­ goals if you'll just be open to the discus­ "We are so aware of our past and our fu­ ple. "I think our appointed and elected of­ sion, to the possibility that we can all ture that we are always making sure, al­ ficials have a mistaken concept that agree­ agree," states Reban. ways trying to do better than the last guy ment requires unanimity," says Alvey. "A Van Ee is not quite as hopeful. "Many and the next guy." vocal few make the noise. So business people are skeptical as to whether long­ Yet there is still that matter of perspec­ needs to become vocal and say, 'We sup­ range plans will be adhered to," he says. tive. While the leaders of Reno and Las port this' and 'We want that."' "It's hard for people to look 20 years Vegas argue about how to best handle the Communication and coordination are down the road, when they're trying to get enormous wealth of people, creativity, two other factors that seem to muddy the down the road themselves on an over­ jobs and cash pouring into their cities, the discussion. There is a lot of talk about crowded expressway." rural counties are scrambling to attract coming together and win-win situations their own jobs, people and tax base. They and increasing dialog, but the process in­ want growth, some at any cost. You won't volves not only private gro)Jps who don't The future fmd a debate about smart growth versus agree, but myriad governmental agencies responsible growth in a Lincoln County that can't find consensus either. Titus any Nevadans are looking for certainty, bar. "The problems with growth in the points out that the general public is more Mfor a plan to follow. Doppe says urban centers sometimes dwarf the prob­ extreme than the experts - they talk of builders prefer planning, master plans, lems and concerns people have in the growth caps. But voter turnout remains capital improvement, funding mechanisms rest of the state," notes Van Ee. Like a low. In addition, Titus points to a state Leg­ and the like. "We're not opposed to those," starving man watching a rich man worry islature that is "unwilling to step into what he says. Alvey says he likes to be able to about his weight, some rural counties has traditionally been a local issue." Add to tell potential relocators what's available look at Las Vegas and Reno and the hoopla that local political officials closely tied to and where things stand. Smith vows the about growth and just shake their col­ the growth industry - such as gaming and market works well if left alone and that lective heads. •

42 Nevada Business Journal • January 2000 Buildin~ Nevada CORPORATE PROFILE

·NAI Americana Commercial Aggressive expansion plans poise brokerage on brink of market leadership

BY Tony IIIia NAI Americana Commercial this year, McMenemy hopes to hire an additional 15 to 20 next year, bringing his total work­ hreasvteortaatik.enn,a" automobile, dis­ ''I sembled it an~csl~. dsicdone a ground-up force to 65. The average tenure of an NAI 0 Americana Commercial broker is seven He is speaking of the amazing transforma­ years. Considering the volatility of the con­ tion that has occurred, under his direction, temporary workplace (most people now at ~1\ffiei 9Jiil~!J)llll~il¥JP.;:;nen~'\ change jobs a minimum of seven times dur­ ~~~~rwu__ ~~~ = ing their career), it is an impressive statis­ mercia! specialists analyze market poten­ Las Vegas, McMenemy has created a "gung­ tic. "Our focus is based on relationships, tial, identify new markets, and generate ho" culture based on teamwork and spe­ and our powerful network enables us to sample data for surveys. "The key to suc­ cialists working together to serve the fulfill all property needs," McMenemy said. cess is maintaining a fine line between client. "We have completely redone our in­ "[New America International] covers more technology and sales," said McMenemy. frastructure," he said. "We have undergone markets in more countries than any other "Our agents still have to be able to sell." a renaissance, taking a strong company company - that's a fact. " Indeed, NAI, of And sell they do. NAI Americana Commer­ and making it better." It wasn't an easy which Americana Commercial is an affili­ cial's corporate clientele list reads like a task. In fact, McMenemy has been logging ate, is comprised of 260 affiliate offices Who s Who in business: everyone from 17-hour days, seven days a week ever since covering 30 markets worldwide. NAI affili­ American Nevada Corporation to Ford he came aboard with the firm a year ago. ates retain more than 3,100 sales execu­ Aerospace to American West Airlines has He describes it as the most challenging and tives in the United States, Asia, Europe, retained their services. exciting year of his life. Latin America and Canada. In addition, NAI Despite being a 17-year industry veteran, The exhausting regimen has paid off. maintains a single point of contact per McMenemy brings an unparalleled level of Last year the commercial real estate divi­ client even if the client changes cities or re­ enthusiasm, commitment and camaraderie sion conducted $270 million worth of trans­ quires added services. to his work. It has become infectious. "We actions. For 1999, numbers of transactions, "We handle all of our transactions on­ have a team culture based on mutual sup­ listings and deals are up 140 percent. At line," explains McMenemy. "Technology is port and cooperation," he said. "There is present, NAI Americana Commercial han­ incredibly important." During the past year, more excitement in this office than any­ dles 2.8 million square feet of commercial the company has invested more than where else in the Las Vegas Valley." property in Nevada, including everything $500,000 in updating its computers and Perhaps McMenemy's leadership stems from industrial and office to retail and software. The commercial division's Web from his military upbringing. His father, a property management. Never one to rest site (americanacommercial. com) receives lieutenant colonel in the Army, taught Ron easy, McMenemy plans to have the domi­ 2,000 hits daily. Each office is linked via an to be detail-oriented and focused. illti­ nant market share in Las Vegas by 2001. "intranet" site, designed and managed by mately, McMenemy learned "how to get "Our vision for the next year is to contact at NAI. "Technology has placed a greater de­ things done." Growing up, his family least twice everyone who owns commercial mand on expediency and having informa­ moved from base to base; as a result, they estate," McMenemy noted. tion readil:'l, available," McMenemy be­ becrune tightly knit and very close. "We Fortunately, his office has more than 50 lieves. "You have to be able to maximize all were collectively known as 'McMenemy' brokers to help him implement such an am­ the hours in a day." The firm keeps a com­ regardless of whom was being addressed," bitious vision. "I want experienced people plete database of all 68,000 business licens­ he recalls. Ostensibly, the fanilly's unity who play well with others," McMenemy es in Clark County, Las Vegas, North Las helped shape the selfless terun atmosphere said. "I look for senior agents who believe Vegas and Reno, and updates it on a month­ and subsequent success McMenemy has in a hands-on approach." Accordingly, he ly basis. Apparently the fim1's research and brought to NAI Americana Commercial. interviews a minimum of five people per information system is so impressive that "We er\ioy what we are doing," he says. In­ week. Having brought 20 new people to Dun & Bradstreet has NAI Americana Com- deed, what could be better than that? •

January 2000 • Nevada Business Journal 43 BUILDING

Survey: demand for skilled workers driving salaries

esults of the third annual Contractors Rand Builders Survey reveal a high de­ mand for skilled trades people and an ac­ companying increase in salaries through­ out 1999. According to Joy Fox, division Roel completes one project. starts another manager of Contractors and Builders Per­ sonnel, quality workers are getting harder ·R o el Construction completed con- and a fully equipped 8,000-square-foot to find. "In 1998 almost 2,000 contractor's struction of the tennis and recre­ sports and fitness center. Roel Construc­ licenses were issued," she noted. "Applica­ ation facilities at the new, private Red tion also began construction of Sunrise tions continue to flow consistently into the Rock Country Club being developed by Colony's Siena gatehouse and entry f ea­ Las Vegas area." However, the survey also Sunrise Colony Company in Summerlin. tures. Siena comprises a 667-acre active­ noted that salaries aren't the only form of The scope of work included nine tennis adult community that will include about · compensation employers are concerned courts, three pools (one of which is shown 1,900 single-family detached homes sur­ with. "In addition to salary increases, above) , a playground, a food pavilion rounding an 18-hole golf course. trends show that companies are taking a closer look at their overall compensation packages, which may result in lower start­ ing salaries, but they are holding on to em­ Crisci Custom Builders wait until January or February to begin ployees longer," Fox stated. This year's earns renovation contracts play so that the course's sod can become survey included responses from 45 con­ more established. Upon its completion, struction industry companies in Southern risci Custom Builders was awarded the clubhouse will provide a full-service Nevada, and covers 25 industry job titles Cthree renovation contracts in Las golf shop, golf caddies, locker rooms, ranging from director of construction to Vegas. Crisci will renovate a 19,910-square­ shoe shine and valet services, a steam payroll clerk. Contractors & Builders Per­ foot facility for Vantas Office Solutions at room, sauna and whirlpool, a business sonnel is a full-time and temporary staffing 7251 West Lake Mead Drive. Also, Wells center and a golf library commemorating fum catering solely to Southern Nevada's Fargo contracted Crisci to handle tenant Robert Trent Jones, Sr. and Robert Trent construction community. improvements and renovation for the Jones, Jr., the course's designers. 16,100-square-foot Nevada Legal Entity at Publishers Group leases 3320 West Sahara Avenue. The Carriage Korte-Bellew completes two Reno industrial building House Timeshare Association awarded corporate headquarters Crisci the 6,300-square-foot, 11-room reno­ ublishers Group West, a major distribu­ vations at The Carriage House Hotel at 105 orte-Bellew & Associates Construc­ P tor for independent book publishers, East Harmon. Crisci also began construc­ K tion Company recently completed signed a long-term lease on a 272,000- tion on a Bank of America branch on Hori­ corporate headquarters for The Howard square-foot Dermody Properties industrial zon Ridge Parkway in Henderson, and Hughes Corp, as well as headquarters for building on Trademark Drive in Reno. Frank completed construction on renovations for Las Vegas Color Graphics. For The S. Gallagher, senior partner at Reno-based Red Rock Community Bank on West Howard Hughes Corp., Korte-Bellew com­ NAI Hale Day Gallagher, and C. Michael Charleston Boulevard. pleted tenant improvements at Howard Kamm, senior managing partner at NAI BT Hughes Plaza, located at 10000 West Commercial in Oakland, Calif. represented Southern Highlands Golf Charleston Boulevard in Las Vegas. Korte­ Publishers Group West in the $5.2 million Club nears completion Bellew was also the general contractor on deal. The book distributor's move from Hay­ the two-story building, which encompass­ ward, Calif. to Reno marks the fourth major outhern Highlands Golf Club, located es 30,173 square feet, 41 offices and seven book distributor locating substantial opera­ Ssouth of the Las Vegas Strip, is moving conference rooms. For Las Vegas Color tions in the Reno area in recent months. The closer to completion. Though construc­ Graphics, the general contractor built a others include Amazon. com, Baker & Taylor tion on the golf course was largely fin­ 37,000-square-foot, two-story building that and barnesandnoble.com. ished in December, golfers may have to serves as a full-service printing facility.

44 Nevada Business journal • january 2000 Harris works on The Strip Golf Clubhouse as Vegas-based Harris Consulting Engineers designed the mechanical, plumbing and elec­ Ltrical systems for The Strip Golf Clubhouse; a 30,000-square-joot clubhouse located just south of Mandalay Bay. Hayer/Magnus Architects of San Diego designed the clubhouse, which features a tropical, open-air, South Seas theme. Harris is also consulting on misting and heat­ ing systems for the clubhouse, for which the golf course could open as early as August.

Schoenberg splits from RE!MAX Elite opens with California partner concierge department

eb Schoenberg, ASLA split her Reno­ EIMAX Elite established operations in D based firm, Schoenberg Design Asso­ RLas Vegas with a goal of taking quali­ ciates, from its California partner, the Lus­ ty service one step further. The real estate ter Group. The new landscape architecture brokerage, located in northwest Las Vegas, firm was renamed Schoenberg & Compa­ features a full-service, on-site concierge NAI/Americana Commercial ny. "I wanted to maintain a sharp focus on department. REIMAX Elite owner, adminis­ Nevada's Largest Commercial Real EstaJe Company our projects and clients in Northern Neva­ trator and sales associate John Mendez facilitaJed the disposition of: da, and return to my original business phi­ says the concierge department is designed losophy," said Schoenberg of the change. to support sales agents in their marketing Hotel/Motel Schoenberg & Company's current projects and transaction responsibilities, freeing include the Millennium Dorm Complex at them up to sell real estate. REIMAX Elite the University of Nevada, Reno and the provides residential and commercial real 1.14 Acres of the Sparks Marina Park. estate services, as well as relocation, real estate referral, property management and Harsch closes escrow on asset management services. EL RANCHO MOTEL property at The Spectrum M.C. Neuffer awarded for arsch Investment Properties closed es­ design/build contract Hcrow on 322,135 square feet of space at $1,600,000.00 The Spectrum industrial/office park, situat­ erenity Support Services, Inc. awarded ed at the northwest comer of East S Reno-based M.C. Neuffer Co., General Charleston Boulevard and Pecos Road in Contractors (MCN) a construction contract Burt Teh Las Vegas. The acquisition gives Harsch In­ to build its new Carson City headquarters. vestment Properties a total holding of The 13,000-square-foot publishing/distribu­ 728,344 square feet at the center, and adds tion facility, which will be built into a hill­ JfMERICANA to its existing 3.2 million square feet of of­ side, will feature multiple levels and COMMERCIAL fice, retail and industrial space in Southern curved walls. "What strikes me most about Nevada. Harsch's 406,209 square feet of this building is the manner in which it space in Phase I at The Spectrum is about blends into both the topography and the 3790 S. Paradise Road, Suite 250 90 percent leased to tenants that include desert surroundings," noted Mark Neuffer, Las Vegas, NV 89109 Brinks, Inc., the Las Vegas Review-Journal, MCN president. The Sigstrom Drive build­ (702) 796-8888 Bank of America and Milgard Wmdows. ing is slated for completion in March. • www.AmericanaCommercial.com

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REVIEWED BY KATHLEEN fOLEY Lakeridge Tennis Club Lakeridge Tennis Club

Reno 775-829-5070 Gold's Gym Las Vegas Sporting House

akeridge Tennis Club, despite its Four Locations Las Vegas Las Vegas 702-733-8999 L name, is actually · a multipurpose fa­ cility offering year-round swimming and he original Gold's Gym, established as Vegas Sporting House has been a tennis in addition to all the amenities of a T in 1965 in Venice, Calif., is a Mecca L favorite meeting place for the city's premier health club. The professional ten­ for bodybuilders and was featured in the movers and shakers since it opened more nis staff can help you make the best use of movie "Pumping Iron." Gold's Gym start­ than 20 years ago. Centrally located on In­ its 14 outdoor and four indoor hardcourt ed a licensing program in 1980, and is now dustrial Road directly behind the Stardust courts. Its 25-meter outdoor swimming the largest international gym chain, with Hotel, Sporting House is open 24 hours a pool features one-meter and three-meter more than 550 fitness facilities around the day, seven days a week to accommodate diving boards. You needn't upset your world. Gold's Gym, "The Original Ameri­ the Las Vegas lifestyle at its 65,000- swimming routine in winter; Lakeridge can Workout," has four Las Vegas loca­ square-foot facility. Classes offered from 6 also offers a 25-yard indoor swimming tions and another opening soon. Gold's a.m. through the evening hours include pool where members can enjoy aquacize calls itself "the place for the serious work­ something for everyone, from Sunrise and hydro-tone classes. Lakeridge also has out: no frills, just the best atmosphere with Yoga to Abs Express, and from Senior four racquetbalV squash courts and a full­ the best equipment to build your body." Water Exercise to Power Spin Cycle. size championship lighted outdoor basket­ o sports, such as tennis or basketball - Classes are even available in fencing and ball court. Exercise enthusiasts will enjoy the only sport at Gold's is working out, ballroom dancing. Members have many the aerobics room with its wood, spring­ and lots of it. Members are invited to take choices of activities at the squash and rac­ loaded floor and the 5,000-square-foot fit­ advantage of 34 years of experience in quetball courts, indoor basketball court, ness room, which includes 65 pieces of weight training, toning, martial arts and tennis courts, indoor and outdoor pools cardio equipment, and the free weight fitness . Top aerobics instructors lead stu­ and running track. Fitness and cardio areas room. Group classes are available in yoga, dents in classes such as Step Aerobics, are furnished with the latest equipment, tal chi, spinning and cardio kickboxing, Total Body Conditioning and Contact and personal trainers are available to help and a Pilates studio will open soon. Per­ Boxing. Personal trainers are available to set up a fitness program you can live with. sonalized service is a."ways available at set up a program for conditioning, weight Newly renovated spa areas include Lakeridge, where you can enlist the aid of loss, or bodybuilding. Members can also Jacuzzi, steam rooms, sauna and cold a personal trainer, a registered dietician or train on their own using state-of-the-art plunge pool. The whole family can enjoy a masseuse to help you get in shape and workout and cardio equipment, and free Las Vegas Sporting House - while Mom is feel great. As a New Year special, Lak­ weights. Some facilities feature an all­ Boxing for Fitness and Dad is shooting eridge is offering two free sessions with a women's gym. Daily passes are available, hoops with his attorney, the kids can play personal trainer. After a game or a work­ and a Gold's Gym Travel Card enables at the child care center, and the family car out, relax with friends at Poppy's Cafe or members to receive up to 14 free workout is being pampered at the on-site auto de­ Lilly's Restaurant. days in another city while traveling. tailing center. •

January 2000 • Nevada Business Journal 47 The Political Year in Review

A look back on some key events that changed Nevada's political landscape

ooking back, 1999 was certainly Assembly (the Republicans already have a Number 3: The 120-day Legislative firm hold on the Senate). Session- Constitutionally mandated to do L not a landmark year politically so, the Nevada Legislature brought busi­ speaking. No statewide elections were Number 4: Senator Richard Bryan ness to a close within the time allotted- but Leaving OHice - One of Nevada's most not without controversy. Many advocates held, and not too many prominent popular elected officials, Senator Byran applauded the effort made by the 63 elect­ local elections were contested. How­ announced he would not seek re-election ed officials who make up the Senate and to a third term in the U.S. Senate. Citing Assembly. Others, however, felt that debate ever, as with every year, there were personal reasons, Bryan would have been on certain issues was cut off and the public certainly enough events worth noting a lock for re-election. was denied real access to the process. His decision caused many Nevada There's no doubt that hearings on some that had an Impact on every resident politicos to re-think their strategies for the bills were unusually short. But what else ol this state. Here is a list ol the top up-coming election year. Republican John could be done? Chairmen had to keep the Ensign, the former Congressman, made ball rolling, and often held discussion from live political highlights ol1999. his decision to run for Bryan's seat. He both sides to a pre-determined time limit. had been mulling a bid ever since losing The burden was truly on lobbyists to find BY Michael Sullivan by a slim margin to Sen. Harry Reid in ways of resurrecting legislation when set 1998. However, Ensign almost chose to deadlines caused their demise. Often this Number 5: Millennium Scholarships - stay out when popular Democratic Gover­ process was cleverly exploited, as amend­ The significance of this event has nothing nor Bob Miller was named as a possible ments having very little to do with the orig­ to do with the fact that the state will use a successor to Bryan. inal bill were added at the last hour. portion of its tobacco settlement money to Miller received encouragement and Overall, the session was called a suc­ offer financial aid to Nevada students. It pleas from as far away as the White cess. But Legislative leaders now know has everything to do with how this idea House, where President Clinton called his what must be done to improve lawmaking was developed and who created it. old friend personally to ask him to run. In in a 120-day environment. Obviously education is important to the end, however, Miller decided Wash­ voters. However, it's an issue that has gen­ ington wasn't for him. He'd never really Number 2: De-consolidation or Metro - erally been cornered by Democrats. Not caught Potomac fever, and he was having No single incident caused quite a stir in this time. While state leaders were trying too much fun as a senior partner in the law the state's largest county as this issue. Las to decide how the enormous windfall from firm of Jones Vargas. Vegas city officials, believing they could the lawsuit with big tobacco companies Democratic hopes then shifted to the save millions of dollars, produced a study should be spent - most thought it should state's most eligible female party member, exploring the possible savings of forming be used for healthcare-related issues - Attorney General Frankie Sue Del Papa. their own police department and pulling Governor Kenny Guinn had other plans. After failing to get into the Governor's race out of Metro (Las Vegas and Clark Coun­ He decided to create the Millennium against Guinn, Del Papa actually did an­ ty governments share in funding Metro). Scholarship Fund to help aspiring Nevada nounce for Bryan's position. But her repu­ Police backers, led by Sheriff Jerry - students get to college. Going into an elec­ tation as a horrible campaigner and a poor Keller, Police Protective Association Pres­ tion year where statewide rearportionment fundraiser hampered her from day one. Del ident Andy Anderson and local consul­ of government - re-drawing district lines Papa, despite huge favorable poll numbers, tants Kent Oram and Billy Vassiliadis, vir­ and voter counts - is at the forefront, he failed to catch fire and soon dropped out of tually declared war on the city and any had an instant issue. The Republicans, usu- ' contention for a second time. officials tied to the proposal. ally seen as the ones trying to cut teacher The Democrats are now looking toward Mayor Oscar Goodman, who had ini­ salaries and tighten government spending personal injury attorney Ed Bernstein to tially asked for the study as part of his de­ on education, were now trying to help. carry their water in this important elec­ partment-by-department audit, was caught While the Democrats worked hard to tion. If he's willing to spend some person­ in the crossfire. Mayor pro-tem Michael make the plan their own, adding important al cash he'll have the money, but right McDonald, whose long-running feud with provisions, Guinn will certainly use the now most insiders are considering his can­ Keller is well known, was also targeted. fund as he tries to gain the majority in the didacy a long shot. Both men denied there was anything to the

48 Nevada Business Journal • January 2000 plan but a strong desire to save taxpayer money and better protect city residents. E-Pride In the end, Goodman put the issue to ,rest by saying Las Vegas would not secede from the Metro fold. The long-term polit­ Internet capabilities enhance ical damage to Goodman and McDonald is hard to assess. Both have since made up with Keller and the police union. But no state's business-friendly environment one is likely to forget the incident entirely.

Number 1: The Oscar Goodman's Elec­ employees have embraced the changes BY SECRETARY OF STATE Dean Heller tion as Mayor of Las Vegas - While it brought about by the new procedures and may be hard for citizens of Northern technologies and currently, we generate $6 Nevada to see how the election of a mayor he secretary of revenue for each dollar of expense. in Southern Nevada affects their lives, of state's of­ Recent actions by the Legislature will Goodman's victory really reflected a fun­ T fice has up­ contribute to Nevada becoming e-com­ damental change in the Silver State's elec­ graded its computer merce friendly. The approval of the use of toral process. systems successfully electronic signatures is an important step Although it's difficult to assess what and looks forward to to encourage businesses to organize in might have happened had the anointed making e-commerce Nevada. The legislation and regulations candidate, Jay Bingham, stayed in the race more accessible to will also set the standard for private com­ (Bingham pulled out with health prob­ customers during this mercial transactions using electronic com­ lems), Goodman's victory over a popular year. First and foremost, our Web page has merce in this state. city councilman was certainly significant. had a tremendous amount of positive The Legislature also removed the re­ Councilman Arnie Adamsen had a lot of feedback from all over the world and now quirement that certain documents filed support, a considerable war chest and an receives over a million hits every month. with our Commercial Recordings Divi­ opponent with some rather serious baggage By the end of2000, I expect that this num­ sion must be notarized, another step in the (lawyer to the Mob). However, he underes­ ber is expected to exceed 1.5 million hits goal to make Nevada more "business timated Goodman from the outset. Like a month. Who accesses the Web site? In­ friendly." Eliminating this requirement most, he just figured no one would take ternet users from all over the United States should further stimulate e-commerce and Goodman's candidacy seriously. He al­ and 57 foreign countries. In June of 1999, encourage out-of-state companies to con­ lowed the colorful attorney to define him­ we reached nearly 50,000 sessions that in­ duct business transactions in Nevada, self and take the negatives off the table. volved interactive communications be­ where electronic signatures and electronic When Adamsen did get around to at­ tween the client and the secretary of state documents will have the same force in law tacking Goodman, the public had already just as a telephone call does. As our ser­ as paper based signatures and records. been warned and just wasn't buying it. vices available on e-commerce increase, These regulations will protect citizens Goodman won overwhelmingly. the number of sessions could easily double. who wish to continue to conduct business Like Jesse Ventura in Minnesota, Good­ In the fiscal year just ended, our FAX­ with government electronically but will man used an honest, forthright approach back service provided over 70,000 forms also provide that any information ex­ to capture people's attention. He didn't to users and Internet users downloaded changed electronically will not be shared apologize for his past, and he didn't make another 133,000 forms from our Web with outside parties. a lot of shallow promises for the future. In page. Soon, our clients will be able to Technology will simplify the filing addition, he had already proven himself complete and file many of these forms processes, and allow Nevada to be a cor­ successful before entering political life, a "online" and pay the filing fee by credit porate friendly state. We presently rank quality that seems to be catching on in card. Our first e-commerce pilot program number 10 in new incorporations and ex­ politics these days. allowing for corporate name reservation pect to rise to number eight within the Certainly there were other issues that dot­ on the Internet began in January. The on­ next year or so. I hope that Nevadans and ted the political landscape to end the mil­ going evaluation and selection of software out-of-state businesses will find it easy to lennium, but these were the ones that stood to replace obsolete systems will enable us use this new millennium technology, out most prominently. As we enter the year to implement additional interactive Inter­ which will provide the opportunity and 2000, many exciting events are ahead. Tune net program as needed. potential for almost unlimited economic in next month for a preview. • A major impact of technology on the of­ growth potential for our state. fice is increased productivity of the work Our Web site address is sos.state.nv.us. Mike Sullivan runs Paladin Advertising, a force. In 1987, each employee in the office I hope you visit site, use our site and for­ Las Vegas government affairs and politi­ "produced" $100,000 in revenue; in 1999, ward comments as to how we can make e­ cal consulting firm. each employee produced $350,000. Our commerce in your business effective . •

January 2000 • Nevada Business journal 49 Lake Las Vegas

would become that much more important. ern California and a project in Hawaii. But Not everyone would want to be in the city for Las Vegas, Boeddeker had a dream of all the time. Some people would see the creating a water community, right in the It couldn't location's remoteness as a plus. Also, re­ middle of a desert. search convinced Boeddeker the baby In order to realize that dream, he had to boomers and nouveau riche were coming create a lake where none existed. Construc­ be done ... into financial security and wanted to add to tion of the 18-story earthen Henderson that security in their homes. The setting of Darn allowed an allocated amount of water lake front property in a gated community from Lake Mead to form the lake itself, but here it is. lent itself nicely. And demographics have which could then support its own ecosys­ proved him right. The average age of the tem. The darn is considered an engineering BY Jennifer Rachel Baumer buyers at Lake Las Vegas Resort is 47. En­ feat, measuring 4,800 feet in length and trepreneurs are drawn there as well, tech­ 716 feet in width at its base. It contains en years ago there was a stretch of nology lending a hand as executives can nearly 2.5 million cubic yards of earth. The desert located 17 miles from the live anywhere and work out of virtual of­ darn allowed Boeddeker to create Nevada's T Las Vegas Strip and it was simply fices, move out of the urban sprawl and largest privately-owned man-made lake. that - an empty stretch of desert, 17 miles conduct their business from a beautiful Today, 10 years later, in place of a two­ from the middle of Las Vegas. At that time, home in a secure environment. mile strip of desert, there are 10 miles of the property was considered too far out to Boeddeker formed Transcontinental shoreline and 320 acres of water. Two be of interest visitors or residents. Properties in 1976. A privately held Cali­ miles long and one mile wide, Lake Las But into the desert carne Ronald Boed­ fornia corporation, owned by Transconti­ Vegas is one of the largest man-made lakes deker, with a vision of the haven the area nental Corporation of Santa Barbara, the on the West Coast, and it's situated in the could become and the foresight to realize company conducts its business in partner­ middle of a desert. "Water makes us so that 17 miles wouldn't always be that far ships and subsidiary corporations with en­ unique," says Sherri O'Boyle, vice presi­ from the city. In addition, Boeddeker real­ tities owned by Lee and Sid Bass of Fort dent of marketing for Lake Las Vegas Re­ ized that as urban sprawl reduced per­ Worth, Texas. The company has other pro­ sort. "We see water as an extremely impor­ ceived distance from the city, the distance jects, including Lake Arrowhead in South- tant recreational opportunity for our guests

I­ I I

50 Nevada Business Journal • January 2000 and vtsttors, most obviously because there's not a lot of it for people to enjoy in the desert other than Lake Mead. We're different because we're a quiet water envi­ ronment, due to no motor boats, but we'll have a full service marina for sailboats and non-motorized vehicles on the water. Even if [people] don't want to play in the water they want to live by the water." Those who do want to jump in and play can enjoy swimming, sailing, kayaking, canoeing and wind surfing, but to preserve the lake and the peace of its surroundings, motored vehicles are prohibited. Adding to the master plan's allure are two Jack Nicklaus-designed golf courses. visitors can enjoy the entertainment and the join the customs in independent neighbor­ The first of the courses opened in Decem­ gaming, yet leave it all behind at bedtime. hoods, production homes with flexible ber 1995 and has remained popular with There's a Mediterranean theme to the floor plans and price tags that make them residents and guests alike. At 6,925 yards, $4 billion, 2,245-acre residential and re­ somewhat more affordable. Production the SouthShore Golf Club uses the topog­ sort community. The resort is surrounded homes in the resort run $450,000 to raphy of the area to create a unique course by federally protected land, keeping it pri­ $650,000, making them appealing to a with elevations that rise to 1,750 feet and vate. Nearby is Lake Mead Recreation greater segment of the population. fall to 1,200. The course is par 71. The Area, one of the largest recreation areas in "Our first production project by AmStar SouthShore Golf Club mixed desert plants the country, and the Rainbow Gardens Ge­ Universal was the Bella Vivente, a huge into the greens, which are a hybrid ological Preserve. The communities in­ success, our first production home neigh­ Bermuda grass on the fairways and roughs clude SouthShore, with its views of the borhood in SouthShore," says O'Boyle. and bent grass on the greens. lake, golf courses, cityscapes and moun­ "We had such pent up demand because The second course to open at the resort, tain vistas, and MonteLago, a 1,370-acre [the homes] started at the $450,000 to the Reflection Bay Golf Club, is another development on the north side of the lake $650,000 price range, so they were cer­ Jack Nicklaus course that opened in May that promises to be Nevada's first interna­ tainly more affordable for a larger percent­ of 1998. The 7,261-yard course follows the tional lakeside resort hotel destination. age of the population to move in. We sold contours of its desert home. Three more For those who aren't just visiting, cus­ out in a year." The second residential of­ courses are planned to go with the fully tom home sites dot the landscape, lots fering, the PortaCielo, came into the mar­ stocked pro shop and waterside gourmet selling from the low $300,000s to $1.75 ket in 1999, averaging homes in the restaurant located at the Reflection Bay million for home sites nestled in the $650,000 range and selling just as quickly. Golf & Beach Club. "We were under­ foothills in SouthShore's 550-acre gated The Hyatt Hotel opened in December, golfed 10 years ago," says O'Boyle. "In the community. Five different communities and marked the integration of commercial, last five to six years we've been develop­ offer land, including the Barcelona, adja­ hotel and residential, as well as being the ing, the number has doubled, so we weren't cent to the eight hole at SouthShore, the resort's first introduction as an internation­ the only ones who saw golf as a pull for Biarritz, executive home sites surrounded al resort destination. Woodbine Develop­ real estate. Even six years ago the city of by fairways, and the Marseilles, a private, ment Corp. developed the 496-room hotel, Las Vegas was under-golfed for visitors gated community selling lots in sizes from whose architecture blends with the rest of corning into town who want to golf." 21,000 to 58,000 square feet. The commu­ Lake Las Vegas, utilizing Mediterranean But Lake Las Vegas is more than the lake nity's custom home sites are 85 percent terra cotta colors and ornamental ironwork. and the golf. The resort encompasses the sold out, but with no requirements for buy­ The centerpiece for the hotel is the lake integration of high-end secure residential ers to build within a set time, the view cor­ itself. The lake everyone told Boeddeker neighborhoods, private residences, upscale ridor is open and free. The homes that have could never be built. Out of the desert has commercial venues such as shopping cen­ been built, says O'Boyle, are magnificent, come a lake, answering one man's vision. ters and restaurants, and resort hotel desti­ 5,000- and 6,000-square-foot homes at For more information on Lake Las nations. Also, the resort is a comfortable SouthShore, with average prices of $1.2 Vegas, check out the development's Web distance from the Strip, so residents and million to $2 million. Semi-custom homes site at lakelasvegas.com. •

January 2000 • Nevada Business Journal 51 Commercial Leases Anomev Who really pays?

Tenants and landlords clearly indicate their intent and agree­ building, health and safety codes related both need to consider ment as to any landlord ownership costs to their particular or changed use. (such as mortgage payments, broker com­ For example, a new restaurant tenant missions, legal expenses and executive may be required to install a special ex­ "unallocated costs" salaries) which may be allocated to ten­ haust/fire system for its stove that a non­ ants as part of, or expressly excluded restaurant tenant would not need in the in real estate leases from, CAM charges. same premises. However, most leases do not clearly indicate the party responsible for complying with new or existing laws av Andrew S. Gabriel, Esq. Repairs vs. Replacements and Capital Improvements requiring substantial or structural changes to the premises after the lease te1m com­ ooner or later, most Nevada busi­ any leases require the tenant to mences, regardless of the tenant's particu­ nesses will sign a real estate lease. M "maintain and repair" the premises lar use. In a relevant Nevada case, our SWhile the base rent is usually clear, without distinguishing between "repairs" Supreme Court held the landlord respon­ all commercial leases (whether office, re­ and "replacements." For example, after sible for any such work not contemplated tail, or industrial) contain other provisions some time, an air conditioning unit is too by the parties in the lease, unless the duty that can lead to uncertain "unallocated old to be repaired, and must be replaced. is clearly assumed by the tenant. costs" that must be borne by either the While the parties may intend that the ten­ In two California cases (based on as­ landlord or tenant. To avoid future dis­ ant pay for ongoing repairs, the lease may bestos abatement and seismic upgrading putes and to effectively allocate these not clearly indicate their agreement as to laws applicable to all premises), the court costs to the responsible party, landlords the party reasonable for replacements. applied a complex six-part test to deter­ and tenants should indicate their intent in This may become a disputed issue, partic­ mine the intent of the parties when the the lease in clear and unambiguous terms. ularly near the end of the lease term. lease is ambiguous. By distinguishing ordinary expenses While not binding in Nevada, the Cali­ CAM Charges from capital improvements (with a useful fornia cases help landlords and tenants un­ life of more than one year), landlords and derstand how a court might analyze the is­ irtually all leases require the tenant tenants may best allocate replacement sues to allocate the costs of compliance V to pay base rent. Plus, whether a costs. As a reasonable compromise, the with laws. All of these cases suggest that "net" lease (where the tenant also pays the lease terms may require the landlord to landlords and tenants are free to contrac­ landlord's property taxes, insurance and make all capital improvements (to the tually allocate these costs in the lease if maintenance expenses) or a "gross" lease premises and common areas), to amortize their intent is clear and unambiguous. (where these landlord expenses are in­ their cost over their useful life, and to in­ cluded in base rent), many leases also per­ clude in CAM charges only the current Other Unallocated Costs mit the landlord to pass some of its other monthly amortized amount. This allows costs through to the tenant. the parties to fully allocate the landlord's here are many other uncertain and un­ In a multi-tenant project, each tenant typ­ costs to those tenants who enjoy the bene­ T known costs in most commercial leas­ ically pays its pro-rata share of the land­ fits of the capital improvements during es. Whether landlord or tenant, in an effort lord's costs "of ownership and operation" of their lease term. to avoid future disputes, business owners the project. These are often called "Com­ should consult with their broker and attor­ mon Area Maintenance" or CAM charges. Compliance With Laws ney before signing a lease to fully under­ The term is a misnomer, because landlorC!s stand and better allocate these costs. • often desire to pass through to tenants costs any leases require the tenant to other than maintenance expenses. M "comply with all laws applicable to Andrew S. Gabriel represents clients in All of the landlord's direct operating the premises." While most tenants assume real estate and commercial transactions costs (such as repairs, landscaping, utili­ this type of provision simply prohibits en­ with McDonald Carano Wilson McCune ties and management fees, as well as gaging in unlawful activities, it also typi­ Bergin Frankovich & Hicks LLP, a Reno maintenance) are commonly included in cally requires them to physically alter the and Las Vegas full-service law firm cele­ CAM charges. But, the parties should premises if necessary to comply with brating its 51st year in 2000.

52 Nevada Business Journal • January 2000 EXECUTIVE PROFILE

Marsha Lindsey Listening, communicating key throughout Nevada Bell executive's career

hen ·Marsha Lindsey took the reins of number of people now leaders in the telecommu­ BY Diane Glazman Nevada Bell in November, it was only the nications field, experience she values a great "[SBC Communications Wlatest step up the ladder for this soft-spo­ deal. She spent 17 years working in Oklahoma in ken woman. Twenty-four years ago, she started a variety of jobs for SEC Communications, in­ tries] to be a catalyst with SEC Communications, Inc., Nevada Bell's cluding advertising, human resources and com­ parent company, as an information assistant munity relations. for change in the com- writing articles for an internal employee news­ In 1992, she and her family moved to San An­ munity, and to make a letter, making use of a degree in journalism she tonio, Texas, where she worked in external af­ earned from the University of Oklahoma. That fairs. She says this marked the beginning of what collaborative effort to was the beginning of a path that would take her she calls her second career, since the focus of her make the community a from working on internal communications for position turned to customer contact and commu­ employees to external affairs with customers to nity relations. At that time, she was working not beHer place to live." the top slot at Nevada Bell. Along the way, she only with elected officials and corporate cus­

- Marsha Lindsey honed her skills of listening to people and learn­ tomers but was involved with SEC's grants pro­ CEO, Nevada Bell ing what was important to them, and then figur- grams and contributing to the community of San ing out a way to provide Antonio. About six months after she took the po­ what they needed. sition, SEC relocated its corporate headquarters Lindsey says she started from St. Louis, Mo. to San Antonio. out looking for a career in Lindsey recalls the move as a wonderful op­ mathematics. In the early portunity both for herself and for the communi­ 1970s, the only job opportu­ ty. With the corporate headquarters now located nity for a woman in that field in San Antonio, Lindsey's visibility in the com­ was teaching, something that pany increased along with the risk, although she did not appeal to her. Recog­ says she welcomed the accompanying chal­ nizing her passions lay in lenges. The company has a commitment to edu­ business, Lindsey switched cation and to being involved with the communi­ her major to journalism and ty in a positive way. "We try to be a catalyst for took many business classes as change in a community, and to make a collabo­ electives. "My love and my rative effort to make the community a better hobby had always been jour­ place to live," she said, adding that in Nevada, nalism, and I knew I wanted there are roughly 1,800 retired SEC employees. to get into the corporate envi­ Following the SEC/Pacific Bell merger in ronment," she recalled. 1997, Lindsey moved to San Diego to become Following her graduation the executive director of internal affairs. While from the University of Okla­ there, she represented the 4,600 Pacific Bell em­ homa, she took a job as an in­ ployees with various organizations, municipali­ formation assistant, dealing ties, agencies and educational organizations. She with the internal affairs of also developed Pacific Bell's corporate giving SEC Communications. She strategy, as well as serving on the board of a says the position gave her the number of non-profit organizations. opportunity to work with a continued on page 55 >-

January 2000 • Nevada Business Journal 53 edurus AT THE TOP Firm meets multitudes of e-business needs under one roof

many cases, companies who want a pre en e on the Web need to work with as many as four dif­ ferent service providers, using one company to design their Web site and host it, another to pro­ vide Internet access and yet another to provide online marketing. And that is in addition to whomever they work with to manage their inter­ nal computer network. With edurus' purchase last year of Future Media. a four-person Web site construction firm. the company can provide all Internet service to their clients under one roof. "A client doesn t have to wonder 'Okay, I can't get on the Internet, i it the network guy's prob­ lem? Is it the Internet ervice prmider? Who is "companies come to us because they've it?' With us doing everything for them. they only heard this 'i' word out there. They hear have one number to call. It helps out with frus­ We're in a revolution things like Michael Dell at Dell Computers say­ tration," Obst stated. ing, 'Companies that are not Internet companies Although edurus focuses on the virtual world by the year 2002 will not be companies.' They that exists between microchips. the company right now ... if [compa- hear about Amazon.com, whose stock has gone also recognizes that face-to-face communication through the roof, and all these other things, and is important as well. In addition to its Carson niesl don't get on the they realize they're missi ng out on something," City office, edurus opened a Las Vegas branch says Jeff Obst, CEO of Carson City-based edu­ last fall. "Even though a lot of communications rus, formerly Semper Systems. can happen over the Internet via e-mail and other train, they're going to edurus focuses on helping businesses manage things, when you're actually itting down with a their computer networks from both an internal company and doing e-bu ine trategy develop­ get run over by it." and Internet standpoint. Founded in January ment, you really need to have a face-to-face 1996 as an information technology (IT) business presence," Obst maintained. He added that even solutions company, edurus helps clients manage though his company provides access for clients - Michael Obst internal networks with custom programming and during Web site development with services such computer consulting. "Our fo undation comes as online proofing, it is important to edurus to sit CEO, edurus from understanding how businesses work and down with clients during the blueprint phase of how technology can help them with their busi­ Web site construction. ness," Obst stated. In the last 18 months, the Obst says many clients come to the company company has shifted its focus to include e-busi­ without a clearcut understanding of what they ness strategies that include Internet access, Web want to accomplish on the Web. Rather, they just site development and hosting and online market­ have a sense that they are missing out on an op­ ing. "We truly believe that it is the wave of the portunity. Though Obst feels every business can future. We're in a revolution right now .. . if benefit from the communication the Internet [companies] don't get on the train, they're going makes possible, other advantages depend on the to get run over by it," Obst predicted. type of business a company is involved in. E­ In the volatile work of IT management, e-com­ commerce has mainly focused on linking retail­ merce and i-business, edurus maintains an ad­ ers with customers, providing a secure means by BY Diane Glazman vantage by giving companies a one-stop-shop­ which an individual can purchase a product from ping approach to what can be alphabet soup. In a Web site, while ignoring the service industry.

54 Nevada Business Journal • January 2000 Marsha Lindsey continued from page 53

She says that level of involvement will how a person answers tells her a lot about continue as she heads up Nevada Bell. "I how that person thinks. She says she has really appreciate the 87 years of service learned a great deal by choosing the latter Nevada Bell has already provided," Lind­ path. Moving through the ranks of SBC, sey said. She also noted that the first chal­ Lindsey says she has been able to see how lenges she sees for herself are to become a the company operates from many differ­ part of the system that already exists and ent perspectives. "My tenacity and pas­ to represent the company within the com­ sion for the company afforded me differ­ munity, adding she is looking forward to ent opportunities to learn about [it]. the challenges that await telecommunica­ Everything from the people I worked with edurus works with many clients based in tions companies in the years to come. in Oklahoma who were providing top­ the service sector who can't necessarily "My philosophy has always been that I notch customer service to our regulatory provide a product. For instance, Obst says, have to do a good job on the present job side to watching the changes we've made a dentist's clients can't get their teeth and do the best I can every day, and good through the years to working with our pri­ cleaned on the Internet, but the dentist things will happen. I think the opportuni­ ority sales people and how we work with may want to use the Internet for referrals ties presented by Nevada Bell are just that large customers. I have learned so much or providing inventory information. kind of opportunity, to share the knowl­ about the business and the kinds of people Obst cites AttomeyGuide.com as an ex­ edge that I've gained along the way and to involved, it has made a difference in what ample of what edurus can do with a ser­ learn more for myself," Lindsey said. I can do today," she said. vice-based industry. "We've partnered with According to Lindsey, one question she As she now steps into the lead of what the bar associations in Washoe and Clark asks people in interviews is whether they could be seen as a committee with 900 counties, and we provide information would rather lead a committee on a small members, Lindsey says she intends to about the attorneys. That's the way service issue or be a member of a large committee continue doing what she's done all along: companies will be successful on the Inter­ for a major issue. She adds there is no listening and learning what's important to net - by providing enough information for right or wrong answer to the question, but the people with whom she works. • a potential client to look at them and say, for example, 'Okay, this is who I want to take care of my divorce case."' edurus built the Web site with a user-friendly search en­ gine that allows people to look up attorneys based on experience, types of cases worked on and location. "It's better than the Yellow Pages," Obst asserts. Ste. 100 edurus' work with a client does not stop once the Web site is up and running. edu­ Eastern Ave. , Ste. 100 rus also provides online marketing: banner 7200 Cathedral Rock Dr., Ste. 150 ads, listing with search engines and link exchanges. "With the Internet there is a to­ 382-XRAY tally new way to advertise your goods and services," Obst said. He also noted that a major focus for online marketing is to J It< )€; make a client's Web site the first one an in­ dividual thinks of for that service or prod­ uct, citing Amazon.com as a prime exam­ ple of successful branding for online book 624 S. Tonopah Dr. , 386-6863 sales. edurus also helps clients evaluate the 3940 S. Eastern Ave. , 369-6762 success of their Web site by providing in­ 655 Town Center Dr., 233-2200 formation not only on the number of visits, but also tracking how people move Radiation Therapy Center of I-IOJnn .: through the site, where they're going from 98 E. Lake Mead Dr., #1 01 , the site and how they found the site. And, of course, Obst hopes that edurus becomes the first name companies think about when they want to create a presence on the Web. •

January 2000 • Nevada Business journal 55 av Jennifer Baumer

Advanced TeiCom Group

rand new in Northern Nevada and lo­ have everything in place and ready for ser­ being online. It means Internet at users' Bcated in one of the most important vice January 3," says Callahan. fingers when they want it. And SBC antic­ buildings in the telecommunications game The company located in Reno because ipates that as broadband services become in Reno is ATG , Advanced Te!Com Group. · executives felt a void existed in the mar­ more available, demand will grow for ap­ Currently under construction as a CLEC, ketplace, with small to medium-sized plications dependent on the service, such competitive local exchange carrier, ATG is business customers under-served. The as video messaging and in-home cordless facility-based - it has its own switching company markets in what are sometimes Web devices. equipment, transmission equipment, Inter­ referred to as Tier Three cities, bringing As Project Pronto pushes backbone ser­ net routing equipment and Internet server. competition to those communities. On vice into more areas over the next three ATG provides local long distance, high­ January 3, ATG expects to establish ser­ years, it will make DSL service available speed Internet access and Internet hosting. vice in Reno with local telephone service, to more customers, putting in fiber and The company only started last year, but long-distance service and high-speed In­ creating "neighborhood broadband gate­ with a bang. "We raised more money in ternet access DSL. ways." SBC describes these gateways as venture capital last year than any other For more information on ATG, check digital electronics, which will essentially company in the U.S.," says Mike Callahan, out its Web site at callatg.com. push network capacity now based in cen­ general manager. "Well over $100 mil­ tral offices closer to the customers, elimi­ lion." The company is headquartered in nating constraints imposed by distance Santa Rosa, Calif., and serves the commu­ Nevada Bell unleashes and bringing DSL service to virtually all of nities of Santa Rosa, Calif., Salem, Ore. Project Pronto SBC's customers. and Tacoma, Wash. Reno represents the Over the corning year, SBC will be of­ fourth city in which ATG is in the process BC Communications, Inc., parent cor­ fering services such as: of building services, but the company has Sporation of Nevada Bell, is launching • Voice Over ADSL - four lines in one, plans to be in 100 cities by the year 2005. a $6 billion initiative in the U.S. to trans­ making a single line capable of han­ "In August we purchased Shared Com­ form the company. Through Project Pron­ dling four voice lines in addition to a munications," says Callahan, speaking of to, SBC intends to bring high-speed, in­ DSL line and a primary voice line. a company with a small presence in Reno stant-access, always-on Internet service to • Switched Virtual Circuit - technology but a large presence in Washington and 77 million Americans through its compa­ that will allow users to switch between Oregon. In October ATG purchased a com­ nies, which include Ameritech, Nevada their ISP (Internet Service Provider) pany in the Virginia area, NewCom Net, Bell, Pacific Bell, SNET and Southwestern and Local Area Network (LAN) without and is merging with that company to be­ Bell. High-speed voice, data and video rebooting their computer. come a coast-to-coast carrier. Since ATG's services will be provided by the new DSL • HDSL - technology which allows users arrival in Reno, the company has been fill­ (digital subscriber line) technology. By to send and receive data-intensive files ing out its network, completing office fa­ working with Williams Communications, with both upstream and downstream cilities and building fiber rings around Inc., SBC will be able to provide fiber connections. Reno - a downtown ring and a ring around optic capability to more of the communi­ What does all this mean for Nevadans? the entire city. The rings are called a Syn­ ties using their services and bring togeth­ Well, for one thing, says Dick Bostdorff, chronous Optical Network, technol~gy er the voice and data backbone systems vice president and general manager of that uses fiber optics to support high­ into what they are calling a "next-genera­ Nevada Bell, while DSL will be employed speed transmission services in a self-heal­ tion, packet-switched, designed-for-the­ principally in Washoe County and the ing ring architecture. The system ensures Internet network." Working with Williams Carson Valley area over the next two that if the ring is cut in one direction, it au­ Communications, SBC will be able to pro­ years, there is a plan to have the services tomatically routes the services. ATG is vide one of the most sophisticated and to 80 percent of Nevada over the next also putting in its 5ESSS electronic switch­ scalable networks in the Internet. three years, bringing everyone into the ing machine from Lucent. "We expect to DSL broadband capacity means always high-speed future. •

56 Nevada Business Journal • January 2000 Ten Tips lor First-Time Investors

kay, so you're savvy enough to Opt for a mix of stocks, bonds, your wallet to your account. You can know that you can't build your arrange for your employer or a mutual­ 0 wealth simply by socking all your and cash investments, so that fund company to transfer a fixed sum money into a savings account and watch­ every month from your salary or checking ing the entries on your statement grow. when one sector of the market account into an investment account. But you're still wary about dealing with the ups and downs of stock market declines, gains in your other Stick to your Investment plan. If you swings. You may be able to minimize risks want to achieve your financial goals, stick - and control your stock market jitters - holdings can cushion the blow. to your plan. Don't let market swings or by adhering to a consistent, comprehen­ the desire to make a sudden big purchase sive investment plan. Here are 10 tips to cause you to make impulsive decisions and help you get started. five years or more can be invested in the alter your plan. In fact, switching in and growth market. In fact, t~e longer you have out of investments drives up transaction Increase your Investment IQ. Without to invest, the safer and smarter the stock and tax costs. Also, you're usually selling understanding how an investment works, market becomes as an investment. a falling investment and buying a rising you could be in for an unpleasant surprise. one, so you're selling low and buying high Take the time to understand your invest­ Don't be guided by Investment "gurus." - a sure way to lose money. ment options and the pros and cons of When considering where to put your each. Read books, take a course, see a fi­ money, look for funds that can withstand Reinvest dividends whenever possible. nancial planner, or even consult with the test of time, and avoid managers who Rather than cashing dividend checks, rein­ friends to increase your investment IQ. are "gurus" of the moment. Do your own vest the proceeds. Many companies allow homework. Review annual and quarterly you to automatically invest your payouts Define your risk comfort level. Typical­ shareholder reports, along with the most re­ in additional company stock. You'll con­ ly, the more volatile an investment is, the cent Form 10-K or Form lOQ disclosure tinue to build your portfolio and you'll more profit you can make - but also the documents filed with the Securities and Ex­ save brokers' fees and investment fees at more loss you may incur. Safer invest­ change Commission. You can obtain these the same time. ments generally promise a specific - but documents by calling or writing to the cor­ more limited - return and don't always porate secretary or investor relations depart­ Track your Investments. Make it a prac­ keep pace with inflation. Deciding how ment at the companies that interest you. tice to review your goals and investments much risk you are comfortable with will once a year. In the event your circum­ help you set and adhere to a smart invest­ Diversify. Regardless of your personal stances change, you also might want to ment course of action -one ruled by sound risk profile, include a variety of assets that revise your strategy. Check with your fi­ strategy, not emotional response. react differently to market conditions. Opt nancial consultants. Make sure you period­ for a mix of stocks, bonds and cash invest­ ically meet with your CPA and other advis­ Match your Investments to your goals. ments, so that when one sector of the mar­ ers to review your portfolio and allocations Define your short- and long-term invest­ ket declines, gains in your other holdings in light of changing goals, tax laws, invest­ ment goals and identify how much money can cushion the blow. In other words, ment performance and various opportuni­ you'll need to meet those goals. Then let don't put all your eggs in one basket. Put ties that might arise. They also can advise those goals drive your strategy. For exam­ your investing program on automatic pilot. you on how to time withdrawals and plan ple, money you'll need within five years Because there really is no such thing as reallocations so you can make the most of may be invested in money-market funds, "extra money," you have to treat investing your investment dollars. • bank CDs, Treasury bills or mutual funds as part of your basic monthly expenses. that buy top-rated bonds maturing in one The surest way to do this is if you don't Prepared by the Nevada Society of Certi­ to three years. Money you won't need for see the money at all before it goes from fied Public Accountants.

January 2000 • Nevada Business Journal 57 Early Head Start Program expands case management and peer support groups. ing, it is hard to find infant-toddler profes­ There are currently two EHS grantees in sionals at a level acceptable to the EHS labor pool by offering. Nevada- in Northern Nevada, the Universi­ mandates. By 2003, EHS requires all its ty of Nevada Reno, and in Southern Nevada, teachers to have a two- or four-year degree the Economic Opportunity Board of Clark in early childhood or an appropriate degree affordable childcare County (which also serves Elko and Ely). with additional credit hours in those areas. The Northern Nevada program began EHS is not just a place to drop off the ba­ BY Cindie Geddes enrollment in August 1999 and is already bies - it is a serious, comprehensive, pro­ at full capacity with 64 children. Southern fessional program for complete infant-tod­ ost new moms hear how impor­ Nevada began accepting children in the dler development, and finding staff to fit is tant the first three years of a home-based program in August 1998 and no easy task. North and South EHS pro­ M baby's life are. But that doesn't then opened a center in September 1999. grams are currently hiring. necessarily mean they know how to give Current enrollment is full at 120 (includ­ All EHS children receive pre- and post­ their new children what they need, and if ing 20 in Ely and 20 in Elko) and a waiting ERS assessment in the classroom to ensure they do know how, they may lack the re­ list has been established for both children they are learning and growing. "When our sources. And though a mother's love is and pregnant women. Staff at the facilities, children go to kindergarten," Goff says, often considered a perfect thing, it is not a both north and south, includes childcare "people say, 'We know the child came perfect world. workers, home visitors, family service pro­ from one of your classrooms. Thank you Enter Early Head Start (EHS). In recog­ fessionals, training coordinators, nutrition­ for having them ready."' It is this kind of nition of the importance of the first three ists, family nurse practitioners and life recognition that keeps both staffs impas­ years to a child's healthy growth and de­ skill technicians. Partnerships and support sioned and creative in their pursuits of velopment and to later success in school also come from the dental, mental health, quality and quantity of service. and in life, the 1994 Head Start Reautho­ health care and educational communities EHS contributes to its communities as a rization established a new program for to ensure all children (including those with whole. By helping parents tum their lives low-income pregnant women and families disabilities) receive comprehensive health around, they help produce productive, tax­ with infants and toddlers. The purpose of care. "A healthy child," says Jane Hogue, paying citizens. By investing in early the program is to enhance children's phys­ project coordinator in Reno, "is able to childhood - it is estimated that for every ical, social, emotional and cognitive devel­ learn and grow and develop properly." And dollar that goes into early childhood pro­ opment; enable parents to be better care Program Performance Standards empha­ grams, $100 are saved by the taxpayers givers of and teachers to their children; size health care for that reason. later in that child's life - the community and to help parents meet their own goals, Both programs, north and south, are receives long-term benefits. And employ­ including that of economic independence. eager to expand. The need is there, as evi­ ers are receiving the short-term benefits of The services provided by EHS programs denced by how quickly enrollment has an expanded hiring pool due to affordable are designed to reinforce and respond to been filled. Diana Goff, administrator of daycare and healthcare. the unique strengths and needs of each Child and Family Services Division and One of the program's newest resources is child and family. These services include: director of EHS, struggles with the fact that its National Prenatal Hotline, which imme­ quality early education in and out of the current funding supports partial-day ser­ diately connects callers with a local mater­ home; home visits (especially for families vices rather than needed full-day services, nal and child health program or Healthy with newborns and other infants and tod­ which would be more effective. She would Start site. The hotline provides information dlers); parent education (including parent­ like to see private donations to supplement on prenatal care, mails printed materials, child activities), comprehensive health the EHS grants and help the program with and links the caller with other agencies and services, (including services to women be­ not only expanding services, but also in organizations working to improve maternal fore, during and after pregnancy); nutrition; building new facilities and hiring qualified and child health: English: 1-800-311- and ongoing support for parents through staff. However, she says, even with fund- BABY; Spanish: 1-800-504-7081. •

58 Nevada Business Journal • January 2000 and CEO of Valley Bank in Henderson. bill concerned banks sharing information In addition to leveling the playing field, within their own organization in order to the legislation offers what Schulte called provide one customer with various finan­ "unprecedented convenience" for cus­ cial services. Banking executives argued tomers. Consumers can now obtain stocks, that sharing credit information about a mutual funds and insurance or do their customer within their financial institution banking or asset planning under one roof. can work to the customer's advantage. The Banking 2000 Besides offering customers the conve­ new law does allow for this sharing of in­ nience of one-stop shopping, banking exec­ formation, as long as it's the customer's utives expect the new law will offer con­ choice. For example, if a car loan customer It's all about sumers more attractive product pricing . prefers, the bank will keep its lips sealed . Currently, banks are allowed to offer mutu­ about insurance and other services offered conven~ence al funds or insurance to customers, but the at the financial institution. products they're offering are not their own. Richard Martucci, president and CEO, BY Kim Pryor Banks serve as the middleman and con­ Colonial Bank of Nevada, thinks the law sumers can pay the price. "Any time you will benefit all consumers at first as banks anks have been prohibited from offer somebody else's product there's al­ begin to offer more aggressive pricing. But merging with securities brokerages ways a markup," Schulte said. "I think you he anticipates that eventually the primary B and insurance companies since the are generally going to be more competitive beneficiaries of the new law will be con­ 1930s. But in November, the law that pro­ if you're offering your own product." sumers with incomes over $60,000. hibited these mergers, the Glass-Steagall Initially, the bill contained certain re­ "I think you may see some of the bigger Act, was repealed. Consequently, in the strictions that worried banking industry banks not as aggressively going after the new millennium, financial institutions will executives. One restriction prohibited low- and moderate-income families any­ become exactly that: not just a place to banks from sharing information with out­ more because they're not going to be able make a deposit or obtain a loan, but a lo­ side firms. According to Schulte, that to sell them as many services," Martucci cation where customers can conduct many would prohibit banks from providing said. "Then I think you might see -,.... transactions, including purchasing stocks deluxe check printing with customers' and car insurance. addresses and account ----~~~~---.r~~0~'!'i~~·l!l!!ll..,.~ "Banking has really become a dying numbers. Another business," said Laura Schulte, president and CEO, Wells Fargo Nevada. "If you're in the financial services industry, which is what we consider ourselves to be, it's about four times the size of the banking industry and it's growing very rapidly." Banking executives hope the new law will become part of a bigger picture that includes other customer friendly options such as Internet banking. It's all part of the banking buzz-phrase for 2000: cus­ tomer convenience. But what will the financial moderniza­ tion bill really mean for customers? The Glass-Steagall Act was originally passed to protect consumers. When the stock market collapsed and the Great Depression began, many thought banks' involvement in the stock brokerage business was partially re­ sponsible. But in the last 20 years, as firms like Merrill Lynch began expanding out of the stock brokerage business, banks began watching them with a careful eye. "You can buy COs from Merill Lynch, yet they don' t play under the same rules that the banks play under," said Barry Hulin, president

January 2000 • Nevada Business Journal 59 some type of consumer backlash because ognize that in order to stay competitive they they can get into that busines and then there are a lot more people who make less may have to offer additional services and more importantly, how they get into it,'' than $50,000 or $60,000 than [there are somehow manage to retain their personal Barry Hulin said. "Banks have been able ~ho] make more. If that happens I think service. Big bank executives wonder if the to do these things in separate ub idiarie . you'll see some type of regulation." smaller banks can pull that off. After all, and a lot of banks sell insurance and mu­ Community banks will have the option to small banks don't have the large number of tual funds. A number of banks that have begin offering the same all-encompassing account holders necessary to provide gotten into some of these thing over the services that big banks offer. But will they? enough business to insurance brokerages years frankly haven' t made a lot of The size of the community bank likely will and other financial partners. money doing it. But long-term. we're all play a role in the decision. Still, community "The smaller community banks will going to have to look at how we provide financial institutions like Valley Bank rec- have to make a judgment as to whether that service to our customers." The ability to give customers one- top shopping is only a narrow view of a big­ ger picture. Internet banking is also begin­ ning to play an important role in customer convenience. Although many consumers are still timid about using the Internet, the portion of those banking online is grow­ ing. More than a million Wells Fargo cus­ tomers use online banking and that finan­ cial institution is adding them at a rate of 100,000 a month. In Nevada alone, 275,000 Wells Fargo households conduct their banking business online; since the beginning of 1999, the number doubled ­ from roughly 18,000 customers to 33,000, about 3,000 new users a month. But what about community banks? Barry Hulin of Valley Bank is taking a wait-and-see approach. Although the bank has a Web site and recently installed an electronic account to allow small busi­ nesses to sweep excess cash balances into a money market fund, the bank has not yet gotten its feet wet in Internet banking. Hulin knows it's only a matter of time until customer demand will require it, but for now,n he's eyeing the cost - estimat­ ed at $30,000 to $40,000 - and weighing it against the potential profits. "There was a recent national study done showing a 35 percent drop-out rate among people who have used Internet banking," EVERY BUSINESS PLAN Hulin said. "There's no way we can afford HAS A FEW WRINKLES. OR SO THEY SAY. to do something and have a 35 percent turnover all the time. We just couldn't Consulting Services Nothing in life is guaranteed. Even less is guaranteed in make any money doing it." business. But when you work with CPAs, you Financial Planning Meanwhile, Community Bank of Ne­ understand the implications of every step you make. Perfonnance M anagement vada is jumping on the Internet bandwag­ You know the alternatives. You're ready for anything that on. Bank executives expect to have full Technology Services comes up along the way. There may be wrinkles, but you'd online banking in the first quarter of 2000. International Services never even know it in the end. Said Community Bank president and CEO Infonnation Integrity Edward Jamison, "Online banking is a (itf' The CPA. Never underestimate the value.SM service that is going to be necessary for us Assurance Services Nevada Society of Certifi ed Public Accountants to continue providing banking conve­ http· //www Neyad aCPA org nience to the customer." •

60 Nevada Business Journal • January 2000 Top Rank Nevada BDDK'ILISTS STATEWIDE BOOK OF LISTS www.topranknevada.com January 2000 Accounting, Home Health Providers Featured Lists Grow Rapidly HOM E HE ALTHCARE PROVID ERS ...... 62 evada's intensifying need for health­ people flocking to the state seem to have CELLULAR AND care services of all kinds is evident in boosted the fortunes of the accounting in­ PAG ING COMPANI ES ...... 64 Nthis month's TopRank. The biggest dustry. Companies needing such services growth story encompasses home healthcare have helped drive most of the firms appear­ OFF ICE FURNITUR E AN D providers, virtually all of whom added staff ing since last year to positive growth SUPPLY COMPAN IES ...... 65 since their last appearance in TopRank a trends. Some firms have added dramatic RADIO AND TELEVIS ION year ago. Some home healthcare providers numbers of CPAs and support staff. STATION S ...... 68 doubled and tripled staff numbers; many Interestingly, unbridled growth does not ACCOUN TI NG FIRMS ...... 69 others added 25 to 50 percent to their characterize the other industries featured in employee rosters. This trend is likely to this month's TopRank. Expansion among Coming in February continue as growing numbers of residents, cellular and paging firms is less evident; a especially retirees, call Nevada home. The sizable number of companies dropped COMMERCIAL generally poor health of many Nevadans employees from last year to this year. The REAL ESTATE BROKERS also ensures home healthcare provider story is the same among office supplies and EMPLOYME NT AGE NCIES expansion in the foreseeable future. furniture dealers, many of whom either While population growth is key to sus­ added no staff or reduced employee rolls. ENGINEERING FIRMS taining a vibrant healthcare community, Perhaps consolidation and increasing com­ RESIDENTIAL business growth is critical to enhancing petition in these fields have made business REAL ESTATE BROKERS the success of professional service firms more difficult for some. such as accounting companies. Nevada No marked growth or decline trends has long been lauded as a top spot for new were revealed in TopRank's radio and tele­ TITLE INSURANCE COMPANIES businesses, and the numbers of business- vision station lists. •

The An association Las Vegas Chapter run by of the Associated contractors, General Contractors for contractors.

{702) 796-9986

January 2000 • Nevada Business Journal 61 TopRankiNevada STA T EWIDE BOOK O F L ISTS Home Healthcare Providers

HOME HEALTHCARE PROVI DER PHONE(S) SENIOR NV EXECUTIVE ADDRESS(ES) EMPLOYEES E- MAIL I W EBSITE O WNERSHIP YEAR EST. IN NEVADA Home Health Services of Nevada 775-738-7178 200 • • • • • • • • • • William J. Guisti 1810 Pinion Rd., Elko 89801 Non-profit 1962 DND 702-364-4700 150 Personal Shoppers, Carol Ann Hale Profit Handymen 1988 nannyusa.com Nursefinders 702-458-1137 120 Michele M . Brett, MS 3505 E. Flamingo Rd ., Ste. 1, LV 89121 Profit I Private 1984 [email protected] Dynamic Home Health Care 702-388-7070 110 DND 501 S. Rancho, Ste. C-15, LV 89106 DND 1996 DN D Colonial Home Care 702-733 -8533 100 • Pediatric I Adult Home Christine Watson, RN , MS 2755 E. Desert Inn Rd ., Ste. 250, LV 89121 Profit I Private Nursing 1996 [email protected] 702-310-5000 100 Opheli a Simmons S- E, LV 8912 1 Non-profit 1997

St. Rose Dominican Hospital-Home Health Svcs 702-914-7171 98 • Helping Hands of Karen Thornton, RN, Ph.D. 1125 American Pacific Dr., Ste. G, Hdn 89014 Non-profit Hen derson, Lifeline 1994 [email protected] 702-796-1016 94 Rx, Spec. Rehab ., Home Kelly LeGrow Public Oxygen, Resp. Therapis1s, 1991 Diabetic Mail Order Prog. Sun Valley Health Services 702-248-8810 78 Patti Palas 3555 W. Reno Ave. , Ste. K, LV 89118 Profit 1994 DND Homemaker Services/The Meeting Place 70 Attendants, Adult Day DND 5876 Tyrone Rd., Re no 89502 775-825-9425 Non-profit Care 1979 4630 Hwy. So. East, Ste. 15, Carson City 775-884-4915 DND All Care Home Health 702-222-0605 68 Patrick A. Reznak 2475 S. Jones Blvd ., Ste. 7, LV 89146 Profit 1995 [email protected] 12 Lend-A- Hand Senior Services 775-322-8414 63 In-Home Care/ Tommy Sisson 50 Washington St., Reno 89503 Profit Non-Medical 1992 [email protected] 13 Home lns1ead Senior Care 702-796-6393 60 Bonnie Reppert 2330 Paseo Del Prado, Ste. C-304, LV 89102 Profit 1996 [email protected] 14 Interim Healthcare of Las Vegas 702-369-5533 50+ Linda Snyder 4055 S. Spencer St. , Ste. 116, LV 89119 Profit 1980 [email protected] Professional Healthcare Staffing, Inc. 702-362-0711 50 George McKee 5300 W. Sahara Ave., Ste. 202, LV 89146 Profit 1994 interimhealthcare.com Core Home Health Services 775-829-4448 47 Celine Nugent, RN , 294 E. Moana Ln., Ste. 7, Reno 89502 Profit BS N, MS DND 1994 Barton Home Health & Hospice 775-782-1510 45 Debra West, RN 1107 Hwy. 395, Gardnerville 8941 0 Non-profit 1994 DND Coram Healthcare 702-453-4546 40 Gayle Burton 101 N. Pecos Rd., Ste. 101-107, LV 89101 Public I Profit 1982 cvhha@aol. com Las Vegas Home Care, Inc. 702-221-9848 33 DND 2375 S. Jones Blvd., Ste. 17, LV 89146 Private 1990 coramhc.com Flying High Companion Care 702-240-3333 28 Companion , Maids, DND 5440 S. Cameron St., Ste. 3-105, LV 89118 Profit Live-Ins, Gardeners 1994 DND ' 775-359-2400 20 R. Scott Henry Profit I Private 1986

22 TLC Health Care Services 702-382-8335 15 DND 217 S. 7th St., Ste. 7, LV 89101 Profit 1996 [email protected] N/A Churchill Hospital Home Care 775-423-9353 DND DND 801 E. Williams Ave., Fallon 89406 Non-profit 1995 DND Nl A Southern Nevada Home Care 702-228-0282 DND • • • • • • • • • • DND 6885 W. Charles1on Blvd ., LV 89117 Private 1992 DND DND = Did not disclose ~LISTS ~ Note: Tile above information was supplied by representatives of the listed companies in response to faxed survey forms, Companies not appearing did not respond. To the best of our knowledge, the information is accurate as of press time. BOOK OF L!1lll.!.l.!.l While t:'ier'f effort is made to ensure accuracy and thorough~s . errors and omissions do occur. Send COfTed)ons or additions oo company letterhead to TopRank Nevada Statewide Sook of Lists, Research Dept., 2127 Paradise Rd., LV, NV 89104. 62 Nevada Business journal • january 2000 NEVADA'S only · statewide OF 60,000 READERS PER MONTH : CALL TODAY for advertising business magazine, Nevada • 70% are top or middle rates, editorial planning calen­ management dar, subscription information, or Business Journal delivers • 48% are owners or partners • so% of their businesses gross Internet marketing opportunities . your advertising message to more than $1,ooo,ooo • Two-thirds control major PHON E: 702-735-7003 an influential, affluent cross office equipment purchases FAX: 702-733-5953 • 42% earn average individual in­ section of business leaders. comes exceeding $10o,ooo WWW.NEVADABUSINESS.COM TopRankiNevada S TAT E WID E B OO K O F L I STS Cellular & Paging Con1panies Ranked by Total Nevada Employees "z CELLULAR COMPANY PHONE E-MAIL/ WEBSITE NEVADA INDEPENDENT (OMI\IKt PARENT COMPANY SENIOR NV ExECunvE(s) ~ ADDRESS EMPLOYEES NV AGENTS Ounm HEADQUARTERS YEAR ESTABLISHED IN NV ALLTEL 702-270-5538 alltel.com 350 +30 +100* ALLTEL Corp. Ter~ Beeler 840 Grier Dr., LV 89119 Little Rock, AR 198 AT &T Wireless Services 702-734-1010 DND 140 51 11 AT&T Neal VanCitters 3763 Howard Hughes Pkwy., Ste. 200, LV 89109 Basking Ridge, NJ 1986 Global Net Communications 702-338-0940 DND 100 0 50 DND DND 8301 W. Charleston Blvd., Ste. 1053, LV 89117 DND 1994 Sprint PCS 702-897-3621 sprintpcs. com 100 90 9 ~rint John H. Bischoff 3960 Howard Hughes Pkwy., Ste. 350, LV 89109 ansas City, MO 1998 5 BearCom Wireless Worldwide 702-873-2489 bearcom.com 56 0 BearCom Wireless Mike Hayford 4720 S. Polaris, LV 89103 Dallas TX 1984 6 Nevada Bell Wireless 702-768-0215 pacbellwireless.com 55 DND Pacific Bell Wireless Bill Nalley 1211 Town Center Dr., Ste. 100, LV 89144 Pleasanton, CA 1997 6 Nextel Communications 702-614-5656 nextel.com 2 NEXTEL Herb Hunter 750 E. Warm Springs Rd ., Ste. 120, LV 89119 Reston VA 1995 8 Pacific Cellular 702 -732 -2355 DND 7 USTEL Richard W. Young/Morris Fox 2600 S. Maryland Pkwy., LV 89109 Seattle, WA 1991 9 Sierra Electronics 775-359-1121 sierraelectronics.com 2 Be;l Enterprises Eucke Warren 690 E. Glendale Ave. , Ste. 9B , Sparks 89431 Sp s 1964 10 Metrocall 775-826-2269 metrocall .com 2 Metrocall, Inc. Todd Morgan 4048 Kietzke Ln., Reno 89502 Alexandria, VA DND 11 Pa~Net , Inc. 702-880-5144 pagenet.com DND PageNet, Inc. DND 38 Howard Hughes Pkwy., Ste. 110, LV 89109 Plano, n< 1992 12 Let's Talk Cellular & Wireless 702-871 -9807 letstalk .com 20 N/A 6 Let's Talk Cellular & Wireless Duane Buch anan 4581 W. Flamingo Rd ., LV 89103 Miami, FL DND 12 Metrocall 702-734-2337 metrocall.com 20 N/A N/ A Metrocall, Inc. Steve Minkow 3763 Howard Hughes Pkwy., Ste. 100, LV 89109 Alexandria, VA 1964 14 AirComm Inc. 702 -364-1100 aircomml v.com 8 18 AirComm Inc. Rick Sabadin 320 E. Warm Springs Rd ., Ste. 2-A, LV 89119 DND 1991 14 Affordable Communications, Inc. 702-361-5330 DND 6 DND Affordable Communications, Inc. Babette Griffis 7225 Bermuda Rd ., Ste. F, LV 89119 Las Vegas 1992 16 Integrated Communications 775-356-7767 DND 6 lntefated Communications Paul Giese 888 Deming Way, Sparks 89431 Spars 1994 17 Las Vef.as Cellular Phone Repair, Inc. 702-735-8277 jamel®vegas. net Pacific Cellular MeiTowbin 2600 . Maryland PklfO'. , LV 89109 Las Vegas 1988 18 Beeper Man 702-369-7243 DND 2 DND Doreet Hakman 1195 E. Desert Inn Rd., LV 89109 DND DND 18 Fast Page, Inc. 775-358-1100 [email protected] 2 DND Kent Steglich 57 Cheney St. , Reno 89501 DND 1982 20 ProCell 702-457-8111 DND DND DND 4865 E. Charleston Blvd ., LV 89104 DND 1991 N/A Let's Talk Cellular & Wireless 702 -437- 1400 letstalk.com DND Let's Talk Cellular & Wireless DND 1216 Nellis Blvd., LV 89104 Grand Prix, TX DND DND = Did not disclose •Includes local and national outlets BDOK L1D]LISTS m Note: The above inform ation was supplied by r~rresentatives of the listed companies in response to faxed survey forms. Companies not appearin g did not respond. To the best of our knowledge, the information is accurate as of press ti me. OF 1 1 1 While every effort is made to ensure accuracy an thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Dept., 21 27 Paradise Rd ., LV, NV 89104.

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64 Nevada Business Journal • January 2000 TopRankiNevada STATEWIDE BOOK OF LI S TS Office Supply & Furniture Dealers Ranked by Total Nevada Employees

NEVADA IP ROOUCTs/SERVICES I OFFICE SUPP LY & f URNITURE D EAL ER PHONE EMPLOYEES .,.o~~;.,..,..- ~#~ ~""~""' "'' .,.,,t>"' "'z A DDRE SS COMPANY TYPE SENIOR NV EXEC ~ Tom ~~.,., .,;> ~,,~\'<" "~cf> ~•"'' ;;'~'>"\'>~ o#' E- MAIL I W EBSITE EMPLOYEES ~'l,..,_ ""'"" .,_,<> ~""

January 2000 • Nevada Business Journal 65 TopRankiNevada STATEWIDE BOOK O F L I S T S Office Supply & Furniture Dealers (continued) Ranked by Total Nevada Employees

COMPANY TYPE SENIOR NV EXEC "'~ OFFICE SUPPLY & fURNITURE DEALER PHONE AooRESS "" YEAR ESTABLISHED H EADQUARTER S 28 Lundberg's Downtown 775-738-8449 Contract/Retail Richard Hank James 369 5th St., Elko 89801 1990 Elko lundbergs -downtown.com 28 Office Furniture Concepts 702-873 -8555 8 Contract/Retail Mark Slotta 4325 W. Tropicana Ave ., LV 89103 8 • • 1998 Rich M unson DND Las Vegas 32 Dundas Office Interiors/Office Pavilion 775-827-1331 6 Specialized Bus. Recording Eqpt. Contract Dan Bess 770 Smithridge Dr., Ste. 700, Reno 89502 30 • 1993 Boise, ID [email protected] 32 Su perior Business Communications 6 Retail Don Whittaker 1610 Montclair Ave., Ste. B, Reno 89509 775-323 -5161 6 1979 Reno 3305 W. Spring Mtn. Rd ., Ste. 68, LV 89102 702-364-2060 dictateit.com 34 B&C Printing Inc. 775-727-8155 4 Retail Bruce Paskvan 201 S. Frontage Rd ., Pahrump 89048 4 1992 Pahrump DND 34 Discount Desks Etc. 775-359 -4440 4 Contract/ Retail Rip Lonergan 955 S. McCarran, Ste. 101 , Sparks 89431 4 1979 Reno [email protected] 36 Laser Savers Inc. 702-791 -3974 2 Retail Dale Derrick 4069 E. Karen Ave., LV 89121 2 1990 Las Vegas [email protected] 36 The Salix Group Nevada Inc. 702-650-3335 2 Contract Lu e Smith 1810 E. Sahara Ave ., Ste. 103, LV 89104 40 • • 1997 Toronto, Can . salixgroupn [email protected] 38 Ezquerro y Catala 702-220-8840 1 Retail Geraldine E. Farina 1980 S. Rainbow Blvd. , Ste. 103, LV 89102 DND • • 1998 DND ezquerro.com.mx N/A Globe Instant Office 702-871 -5553 DND • Computer Supplies, Bus. Mach ., Retail Paul O'Brien 4755 W. Flamingo Rd ., Ste. A-D, LV 89103 DND Printin g/Engravin g 1974 Cincinnati , OH DND N/A Lincoln Office Solutions 702-252 -7000 DND Contract Perry Brown 3305 Spring Mtn. Rd ., Ste. 48, LV 89102 DND • • 1998 New York, NY [email protected] N/A Nevada Oak Outlet 702-437-2092 DND Retail Chris Conrad 4480 E. Charleston Blvd. , LV 89104 DND • 1998 Las Vegas sprintfirstsource.com I nevadaoakoutlet DND = Did not disclose

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OFFICE SUPPLIES • TECHNOLOGY PRODUCTS • FURNITURE • PROMOTI ONAL PRODUCTS TopRankiNevada S TATEWIDE BOOK OF LISTS Radio & Television Stations Alphabetical Order

STAnoN PHONE No. EMPLOYEES AUDIENCE RADIO: FORMAT PARENT COMPANY AD DRES S NETWORK AFFI LI ATE AGE GROUP TELEVISION: HIGHEST RATED PROGRAMS GENE RAL MAN AGER RADIO FM 98/99 702-737-9899 DND Male/ Female Adult Contemporary KHWY, Inc. 101 Convention Center Dr., Las Vegas 89109 DND 12+ Tim Anderson I Highway Country 702-737-9899 DND Male/Female Country/Western KHWY, Inc. 101 Convention Center Dr. , Las Vegas 89109 DND 12+ Tim Anderson KBUL 98 FM 775-789-6700 85 Female Country/Western Citadel Communications 595 E. Plumb Ln ., Reno 89502 DND 25-54 Scott Souhrada KDOX 1280AM 702-258-0039 10 Male/ Female Spanish Summit Media LP 5000 W. Oakey, Ste. B-2 , Las Vegas 89146 N/ A 18-34 Scott Gentry KDSS FM 775-289-6474 3 Male/ Female Country/Western DND 501 Aultman, Ste. 208, Ely 89301 Jones Network 12 to 64 Patrick Coates KDWN AM 720 702 -3 85-7212 DND DND News/Talk, Sports Radio Nevada 1 Main St., Las Vegas 89125 AP/ LA Dodgers 35+ Claire Reis KELK AM 775-738-1240 20 Male/ Female Adult Contemporary Elko Broadcasting Co. 1800 Idaho St. , Elko 89801 ABC 18-69 Paul G. Gardner KHWK FM 775-482 -5724 7 Male/ Female Adult Contemporary Slatauski & Kaminski Inc. PO Box 1667, Tonopah 89049 Jones Radio Network 25-54 Don Kamin sk i KIHM Catholic Radio 775-828-4228 4 Male/ Female Catholic Radio Immaculate Heart Radio 3550 Barron Way, Ste. 3B, Reno 89511 EWTN 20+ Steve Moffitt KKW 702-731-5588 14 Male/ Female Christian Broadcast Commu nications 3185 S. Highland Dr., Ste. 13 , LV 89109 Salem Radio Network 25-54 Group I Bill Ball KLAV 1230AM 702-796-1230 10 Male/ Female News/ Talk Gore-Overgaard Broadcasting 1810 Weldon Pl., Las Vegas 89104 Business News Network 35+ Li sa Lupo KLKO FM 775-738-1240 DND Male/ Female Classic Hits Elko Broadcasting Co. 1800 Idaho St. , Elko 89801 DND 25-64 Paul G. Gardner KLUC FM 702-253-9800 30 Female Rhythmic CHR Infinity Radio 6655 W. Sahara Ave ., Ste. D208, LV 89146 N/A 18-49 Alan Gray KNUU/K-NEWS 702 -735-8644 15 Male/ Female News/Talk CRC Broadcasting-NV Media 1455 E. Tropicana Ave., Ste. 550, LV 89119 AP, Bloomberg, Wall St. Jour. 35+ Group, Inc. I Ron Cohen KQLO 775-322-0847 DND DND Spanish Top 40 DND 600 N. Center St., Reno 89501 DND DND Lee Chavez I KS FN AM 702 -257-1140 3 Male/ Female Oldies Infinity Radio 6655 W. Sahara Ave., Ste. D208, LV 89146 DND 35 -64 Alan Gray KTHX 775-333-0123 28 Male/ Female Adult Alternative Salt Broadcasting 2395 Tampa St. , Reno 89512 DND 35-55 Scott Siedenstricker KX NT AM 840 702-364-8400 30 Male/ Female News/Talk CBS-Infinity 6655 W. Sahara Ave ., Ste. D208, LV 89146 CBS , Westwood One 25-54/35-64 Jackie Landry KXTE FM 702-257-1075 20 Male Alternative Infinity Radio 6655 W. Sahara Ave ., Ste. C202 , LV 89146 --N/A 18-49 Alan Gray I TELEVISION

~ KAME UPN 21 775-861-1102 50+ Adults WWF Wrestling, Home Improvement, Voyager KTVU Partners Inc. 4920 Brookside Ct., Reno 89502 UPN - 18-49 Marty Ozer ~ KBLR TV 39 702-258-0039 38 Adults Padre Alberto, El y Ella, Catalina y Sebastian, Futbol Summit Media LP 5000 W. Oakey, Ste. B- 2, Las Vegas 89146 Telemundo 25-54 Mexicano, Sevcec, Senora Scott Gentry KEEN TV 17 702-798-6646 3 Adults Gun Talk, Bingo, Gold Fever. Hopalong Cassidy, Innovative Technologies, Inc. PO Box 28760, Las Vegas 89126 America One TV 45+ Hunting, Movies Carol Mulanax KINC TV 15 702-434-0015 20 Spanish Usurpadora, La Mentira, Gotita De Amor. Camila Entravision Communications 500 Pilot Rd ., Ste. D, Las Vegas 89119 Univision Speaking Gabriel Quiroz

~ KLAS TV 702-792-8888 167 Adults Everybody Loves Raymond, 60 Minutes, Touched by Landmark Communications 3228 Channel 8 Dr., Las Vegas 89014 CBS - 25-64 an Angel, Judge Judy, Nash Bridges, Family Law Dick Fraim KLVX TV 702 -799-1010 60 DND Antiques Roadshow, This Old House, Keeping Up Ap- Clark Co. School District 4210 Ch annel10 Dr., Las Vegas 89119 PBS DND pearances, Are You Being Served?, Life of Birds, Nova Tom Axtell KNPB TV 5 775-784-4555 DND - DND DND Community-Owned 1670 N. Virginia St., Reno 89503 PBS DND Rick Schneider ~- KOLOTV 775-858-8888 90+ Adults Monday Night Football Stephens Group Inc. 4850 Ampere Dr., Reno 89502 ABC 25-54 Bill Hall - KPVM TV41 775-727-8750 20 General News Brief, Morning Show, Hot Topic, Lee Tate N/ A PO Box 2075, Pahrump 89041 America One TV DND Show, Totally Useless Show, One Man's Faith Vernon Van Winkle KRN V 775-322-4444 110 DND DND Sunbelt Communications 1790 Vassar St., Reno 89502 NBC DND Ralph Toddre KRXI Fox 11 775-861-1102 50+ - Adults NFL Football, 10 p.m. News, Seinfeld KTVU Partners Inc. 4920 Brookside Ct., Reno 89502 Fox 18-49 Marty Ozer KTNV TV 13 702-876-1,3 13 152 - Adults Dharma & Greg. Spin City. 20120, Drew Carey. Who Journal Broadcast Group 3355 S. Valley View Blvd., Las Vegas 89102 ABC 25 -54 Wants to Be a Mi/lionnaire ?, Whose Line Is It Anyway? Kris Foate - KTVN 775-858-2222 75 Adults 60 Minutes, Touched by an Angel, JAG, Everybody Sarkes-Tarzian , Inc. 4925 Energy Way, Reno 89501 CBS 25-54 Loves Raymond, NFL Football, News Lawson Fox - KTVY 702-431-6363 30 DND TV Bingo, The 19th Hole, Love University Media Broadcast Network 4480 W. Spring Mtn . Rd ., Ste. 400, LV 89102 N/ A DND Darwin Paustian KVBC TV 3 702-642-3333 200 - Adults ER, Friends, News 3 Nightside at 11 , Jeopardy!, Sunbelt Communications 1500 Foremaster Ln ., Las Vegas 89101 NBC 25 -54 Wheel of Fortune, Frasier Gene Greenberg KWUTV 702-435-5555 112 Male/ Female Ally McBeal, Beverly Hills 90210, Party of Five, Meredith Corp. 25 TV 5 Dr., Henderson 89014 Fox 18-49 Futurama, The Simpsons, King of the Hill Rusty Durante DND ; Did not disclose i.1)J]LJSTS lj'Wj'j' Note: The above Information was supplied by representatives of the Hsted companies in response to faxed survey forms. Companies not appearing did not respond . To the best of our knowledge, the information is accurate as of press time. Bo0K OF L!.l.liL!Jrr!.l While every effort is made to ensure accuracy and thoroughness, errors and omissions do occur Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Dept, 2127 Paradise Rd ., LV, NV 89104. 68 Nevada Business Journal • January 2000 TopRankiNevada S TATE W I D E BOOK OF LISTS Accounting Firn1s Ranked by Total Nevada Stan SENIOR NV EXEC(S) ACCOUNTING fiRM PHONE ADDRESS YEAR EsT. IN NV J E-MAIL I WEBSITE INDUSTRIES SERVED ACCOUNTING SERVICES NEVADA OFFICES Kafoul)l, Armstrong & Co. Gaming, Constr., Local Govt., Med ., Auditing, Taxation, Bookkeeping, Payroll, Gaming DND 6140 Plumas St., Reno 89509 Legal, Non-Profit Contractors, Casino 1941 kafou~m 7 Arthur Andersen Gaming/Hospitality, Healthcare, Assurance/Bus. Advisory, Tax , Bus. Consulting, Steve Comer 3773 Howard Hughes Pkwy., Ste. 500S, LV B9109 Real Estate Developers, Internal Audit/Compliance/Operational, Tech./E- 19B5 arthurandersen .com E-Commerce/ High-Tech Bus. Consulting, Strategic Consulting 1 Deloitte & Toudie Gaming, Mfg. , Real Estate, Constr., Audit, Tax Mgmt., Consulting, SEC Filings William R. Hartman 3773 Howard Hughes Pkwy., Ste. 490N, LV 89109 Public Sector, Healthcare 196B s.deloitte.com 2 McGiadrey & Pullen Fin. lnst., Constr., Mfg., Not-for- Fin. Audit, Review Compilations, Fin . Cash William Wells 300 S. 4th St., Ste. 900, LV B91 01 Profit!Govt. , Wholesale/Retail, Real Mgmt., Budget Prep., IPOs, Bus. Valuations, 1953 mcgladrey.com Estate Developers Mergers/ Acquisitions, Strategic Planning 1 PriceWate ouse Coopers, LLP Gaming/Entertainment, Real Auditing, Internal Control, Gaming Regulatory, Randal S. Vallen 3800 Howard Hughes Pkwy., Ste. 550, LV 89109 Estate/Constr., Retail, Mfg. Internal Audits, SEC Reporting 19BB DND 1 Freeman & Williams, LLP Waste Mgmt., Med., Constr., Bus. Planning, Forecasting, Auditing, Acctng. Sys. Roger Williams, CPA 3470 GS Richards Blvd., Carson City B9703 Golf Course Privatization , Mfg., Design, Corp./Personal Taxation , Bill Paying Svcs. 195B fwcpas.com Small Bus. 2 Fair, Anderson & Langerman 702-870-7999 30 Constr., Med ., Gaming, Real Estate Audits/Reviews, Tax Planning/Prep., Internal Curtis Anderson 3811 W. Charleston Blvd., Ste. 110, LV 89102 B Development, Retail/Wholesale, Acctng. Controls, Bookkeeping, Recruitment of Jill Langerman DND Non-Profit Acctng. Personnel 19B6 /1 L.L. Bradford & Co. 24 Constr., Real Estate Developers, Attest Engagements, Tax Planning/ Prer,·· Mgmt. Lance Bradford 3441 Eas1ern Ave ., LV 89109 5 Mortgage Banking, Non-Profit, Consulting, SEC Regist./Filing, Bus. Va uation, 1994 llbcpas.com Medical, Startup Cos. Write-Up 2 McMullen, McPhee & Co., LLC 21 Local Govts., Restaurants, Non- Audits/Reviews/Camp., Tax Prep./Pianning, Es- DND 215 Bluffs Ave ., Ste. 300, Elko 89801 10 Profit, Constr., Individuals, tate Planning, Small Bus. Acctng., Payroll 19B2 mcmullen-mcphee.com Retail/Wholesale Svcs/CAS 2 Barnard Vogler & Co. 775-7B6-6141 20 Small Bus., Not-for-Profit, Indian Auditinf,'Acctng., Tax Planning/Prep., Healthcare, J. Richard Barnard 350 S. Center St., Ste. 500, Reno 89501 10 Tribes, Franchise Rest., Credit Bus. Va uation, Acctng. Software Consu lting, Bus. 1969 barnard voglerco.com Unions, Auto Dealers Transition Consulting 1 Strong McPherson & Co. 775-826-9400 20 Small Bus., Individuals, Non-Profits Audit/Review/Compilation, MAS Danny B. Strong 5865 Tyrone Rd., Reno 89523 6 19B7 nevadacpa.com 2 Chavez & Koch, CPAs, Ltd . 702-433-7075 1B Casinos, Mfg., Constr., Developers, Cash Mgmt., Fin. Statements/Audits, Tax Plan- David Chavez, CPA 2920 N. Green Valley Pkwy., Ste. 722, Hdn B9014 5 Professionals, Svc. Industries ning/Compliance, Acctng. Sys./Controls, Bus. Ad- 1996 chavezandkoch.com visory Svcs., Litigation Support 2 Johnson, Jacobson & Wilcox, PC 702-362-4442 15 Constr., Gaming, Retail, Real Estate, Tax Prep./Pianning, Est. Planning, Audits, Re- Gary Johnson 6425 W. Sahara Ave ., Ste. 250, LV 89146 10 Auto Dealers views/Compilations, Bookkeeping 19B1 jjwcpa.com 1 O'Bannon Wallace Langlands & Neumann, LLP 702 -382-7910 14 Real Estate, Constr., Med. , Legal , Tax Return Prep./Pianning, Retirement Plan Con- Keith Langland s 624 S. 1oth St. , LV 89101 10 Mfg., E-Commerce suiting, Aid in Fin. 1997 owln.com 1 Layton Layton & Tobler LLP CPAs 702-384-1995 13 Constr., Retail/Wholesale, Non- Bus. Startup, Acctng./Payroll, Fin. Statements, Don Layton, CPA 606 S. Ninth St., LV 89101 6 Profit, Employee Benefi1 Plans, Audits, Fraud Invest., Contractors Statements 1971 [email protected] Credit Unions, Prof. Svcs. 1 Ovist & Howard, CPAs 702-456-1300 13 Constr., Homeowners, Small Bus. Audit, Review, Compilations, Bookkeeping, Valu- 7 Commerce Center Dr., Ste. A, LV B9014 5 ation, Fin . Planning 19B2 [email protected] 1 Pangborn & Co., Ltd. 775-328-1040 13 Constr., Farming/Ranching, Legal, Income Taxes, Audits, Estates/Trusts, Bookkeep - David J. Morgan, CPA 924 S. Virginia St., Reno 89502 7 Travel, Non-Profit, Med., Real ing, Fin. Planning/Statements 1953 .Eangborncpa.com Estate, Insurance 1 15 Robert Ashworth, CPAs 702-734-0084 13 Casino, Constr., Restaurants, Whole- Tax Prep ., Bookkeeping, Compilations, Reviews, Robert Ashworth 4625 S. Polaris, Ste. 212 , LV 89103 3 salers, Retailers, Professionals Audits, Fin./Est. Planning, Mgmt./Bus. Consulting DND DND 1 SOlari & Sturmer, LLC 775-827-3550 13 Constr. , Med ., Real Estate Develop- Bus. Consulting, Audit, Fin. Statements, Corp. John A. Solari 500 Damonte Ranch Pkwy. , Ste. 1008, Reno 89511 5 ment, Small Bus. Consulting DND olariandsturmer.com DND Melanson & Murraj,, CPAs 702-367-B111 12 Small Bus., Conv. Stores, Med., Con- Fin. Statements, Tax Return Prep ., Tax Planning, Rea M. Melanson, CPA 2655 S. Rainbow B vd., Ste. 310, LV 89120 4 tractors, Attorneys Litigation Support Svcs., Small Bus. Mgmt. 1992 DND Planning 1 Farmer & Tompkins CPAs Ltd. 702-456-4272 11 Constr., Non-Profits, Retail, Home- Audits, Reviews, Compilations, Bookkeeping/Pay- Dana L. Tompkins 3834 Silvestri Ln., Ste. A, LV 89120 4 owners Assns., Prof. Svcs. roll, Tax Return Prep./Pianning, Bus. Valuations 19B7 farmerandtompkinscpas.com 2 21 McNair & Associates 702-646-0BBB 11 Retail , Constr., Personal Svc., Review/Compilation, Taxation, Auditing, Litiga- Sharon J. McNair 333 N. Rancho Dr., LV B9106 6 Wholesale lion Support, Arbitration/Mediation 199B mcnaircpas.com 1 23 Garrett, Marrs & Associates, Ltd. 702-796-0052 10 Constr., Retail, Real Estate, Medical, Auditing, Tax Prep./Pianning, Est. Planning, Russell Garrett/ Lori Marrs 2578 Belcastro St. , LV B9117 3 Non-Profit Svc. Bookkeeping, Consulting 1992 [email protected] 1 23 Patton & Petersen, CPAs, Chtd. 702-367-1375 10 Constr., Real Estate, Professionals, Fin. Reporting, Acctng./Bookkeeping, Profitability Bruce L. Patton 2001 S. Jones Blvd., Ste. H, LV 89146 5 Retail/Wholesale, Startup Bus. Analysis, Software lnstall./lntegration, Control 19B6 [email protected] Sys. Assessment 1 23 Wilson & Company, CPAs 702-227-6090 10 Med., Real Estate., Constr., Tax Prep. , Fin. Statements, Auditing, Org. Start- Edward A. Wilson, CPA 2688 S. Rainbow Blvd., Ste. A, LV 89146 3 Retail/Wholesale, Consulting up, Bus. Valuation, Pension/Profit-Sharing Plans 1972 DND 1 26 Bullis, Crossley & Heimark CPAs 775-BB2-4459 9 High Net Worth lndiv., Fami~- Bus. Val uations, Litigation Support, Est./Trust John R. Bullis 206 S. Division St. , Carson City 89703 4 Owned Bus ., Mfg., Non-Pro it Planning, Trust Acctng., QuickBooks Advisor, Per- 1965 [email protected] Orgs ., Real Estate sonal Tax/Fin. Planning, Eldercare Svcs. 1 26 L.A. Salo, CPA, Ltd. 702-898-1280 9 Doctors/ Dentists, Attorneys, Auto Bookkeeping, Fin . Statement Prep ., Trust Acctng. Lydia Salo 2625 Wigwam Pkwy. , Henderson 89014 4 Repair, Real Estate, Retail, Prof. Svcs. 199B DND 1 Sanford & Company 702 -382-1141 8 Constr. , Transp ., Non-Profit, Computer Consulting, Auditing, Fin. Statements, John Sanford 801 S. Rancho, Ste. B-1, LV 89106 4 Med./Prof., Restaurants, Retail Tax Planning/Prep., Est./Trust Prep ., Bus. Startup 19B3 [email protected] Reviews 1 29 Nelson Thorne, CPAs 702 -878-0588 7 Gaming, Constr., Healthcare, Bookkeeping, Small Bus. Acctng., Audit, Tax Plan- Dennis Nelson 3841 W. Charleston Blvd., Ste. 201 , LV B9102 4 Retail/Wholesale, Hospitality/ ning/ Prep ., Bankruptcy Svcs. Patrice Thorne DND Restaurant, Homeowners Assns. 1991 / 2 30 Rogers & Haldeman Ltd . CPAs 702-732-4302 6 Small Business Monthly Acctng., Bookkeeping, Payroll Svc. PaulS. Rogers 1100 E. Sahara Ave., Ste. 106, LV 89104 2 1974 DND 1 CONTINUED January 2000 • Nevada Business Journal 69 TopRankiNevada STATEWIDE BOOK OF LISTS Accounting Firms (Continued) Ranked by Total Nevada Stan SENIOR NV EXEC(S) ACCOUNTING FIRM PHONE NV STAFF "'Z ' ADD RESS YEAR EsT. IN NV :i E-MAIL I WEBSITE CPAs INDUSTRIES SERVED ACCOUNTING SERVICES NEVADA OFFICES 30 Steven T. Giorgione CPA, Ltd . 702-898-2800 6 Medical/Dental, Legal, Professionals, Bookkeeping, Compiled Fin. Statements Steven T. Giorgione 3910 Pecos-Mcleod, Ste. C-100, LV 89121 2 Small Bus. 1988 DND 1 30 Widmer & Associates 775 -423-6024 6 Agriculture, Casinos, Retail, Constr. Bus. Setup, Bus. Computer Acctng. DND 585 Williams Ave., Fallon 89406 2 DND widmermills.com 1 33 Gough & Carry, APC 775-827-8889 5 Real Estate, Family Bus ., Restaurants Tax Planning, Bus. Structuring, Bookkeeping/ Pay- Greg Gough 4755 Caughlin Pkwy., Ste. A, Reno 89509 2 roll , Tax Prep ., IRS Rep .• Est. Planning 1993 [email protected] 1 33 Hou ldsworth, Russo & Co., PC 702-269-9992 5 Mortgage Cos ., Non-Profit, Constr. Fin ./Compliance Audits, Bookkeeping, All Taxes, Bonnie Houldsworth 1909 N. Green Valley Pkwy., Ste. B, Hdn 89014 2 Reviews, Compilations 1986 hrcpc.com 1 33 John C. Cowee, CPA 775-246-3215 5 Small Bus., Constr., Real Estate, Tax Prep./Pianning, Bus. Fin. Statements, John C. Cowee, CPA 13 Alfonso Dr., Ste. D, Carson City 89706 1 Individuals-Gen . Public, Mgmt. Advisory Svcs., Forensic Acctng., 1980 DND Retail/Wholesale Acctng. Sys. Design 1 36 Barbara C. Burrer, CPA 702 -361-2600 4 Constr., Conv. Stores, Real Estate, Review, Compilation, Monthly Bookkeeping, Barbara C. Burrer, CPA 8086 Wishing Well , LV 89123 1 Professionals, Investment Cos ., QuickBooks Cleanup, Payroll Calculation 1981 burrercpa@lvcm .com Retail 1 36 Lentz-Lentz CPAs 775-323-1990 4 Real Estate, All Forms/ Bus. Full Svc. DND 375 Vassar St., Reno 89502 3 1981 lentz-lentz.com 2 38 Curtis E. Olhauser, CPA 775-786-2555 3 Constr., Personal Svcs. Tax Return Prep ., Fin. Statements Curtis E. Olhauser, CPA 1325 Airmotive Way, Ste . 276, Reno 89502 1 1991 ceocpa2 @aol.com 1 38 Kemp Burdick CPAs & Advisors 702-346-3462 3 Constr., Gaming, Real Estate, Tax Planning, Internal Audit Replacements, Com- Mark E. Tichner, CPA 590 W. Mesquite Blvd., Ste. 201, Mesquite 89027 1 Healthcare, Local Govt., Retail pilations/Reviews, Audits, Bookkeeping/Payroll, 1996 [email protected] Consulting 1 40 Mary K. Mangione, CPA 775-884-2121 2 Small Bus., Contractors QuickBooks Support, Litigation Support, Tax, Mary K. Mangione, CPA 114 S. Division St., Carson City 89703 1 Consu lting DND [email protected] DND 41 Bruce L. Cable, CPA 775-588-9050 Variety of Small Mom-and-Pop Bus. Bookkeeping/Writeup, Payroll, Compiled Fin. Bruce L. Cable, CPA 298 Kingsbury Grade, Stateline 89449 Statements 1991 [email protected] 1 N/A Complete Bu siness Services 702-968-8040 DND Small Bus., Corps. lncorps., Fin. Reporting, Tax Consulting/ Prep., DND 4270 S. Decatur Blvd., B-4 Ste. 109, LV 89103 DND Notary DND DND DND DND = Did not disclose ~LISTS ~ Note; The above in formation was supPlied by representatives ot" the listed companies in response to faxed survey forms . Companies not appearing did not respo nd. To the best of our knowledge, the information is accurate as of press time. BOOK OF L.!.l.lii!.I.!J While every effort is made to ensure accuracy and thoroughness , errors and omis~ons do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Dept. , 2127 Paradise Rd. , LV, NV 89104. ACCOUNTANTS INC. The Experts in Accounting and Finance Stalling CFO • Analyst Treasurer • Accountant Controller • Credit I Collections Accounting Manager • Bookkeeper Accounting Supervisor • Accounting Support

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70 Nevada Business Journal • January 2000 NEVADA BRIEFS

fers two drive-through windows, one that includes 370,000 customers in South­ drive-through ATM window, four teller ern Nevada. For the last six years, the windows and a merchant window. Branch company has experienced a 5 percent an­ customers can also access a full range of nual growth rate, more than triple the na­ banking products, including checking ac­ tional average. "Southwest's dramatic Nevada district office of SBA sets counts, investment accounts and con­ growth rate can best be put into perspec­ sumer, commercial and real estate loans. tive by considering it took the company 64 lending records Also situated in the Summerlin branch are years to reach one million customers, and record 461 loans and $132 million in the bank's real estate lending, marketing, only four more years to add an additional A U.S. Small Business Administratiom retail services and note departments. 250,000 customers," said Warren Rustad, guaranteed capital was loaned to Nevada Southern Nevada division vice president. small business owners in fiscal year 1999 Southwest Gas customers now (October 1, 1998 to September 30, 1999). IT Strategies awarded Henderson "Every year the Nevada SBA helps more number more than 1.25 million people realize their dream of starting or outhwest Gas Corp. recently reached land development contract expanding a small business," said Jerry S the 1,250,000 million mark in the T Strategies International Corp. was Stephens, deputy district director of the number of customers it serves, a number I awarded a contract with the city of )-- SBA's Nevada district office. "This year was no exception, with a 6.5 percent in­ crease in the number of loans made to Nevadans and a 5.6 percent increase in the amount of money loaned to small business owners to build buildings, buy equipment, purchase supplies and hire workers." In Nevada, the SBA's loan volume has more than doubled in the last 10 years.

Margaret Rose Assisted Living Center expands argaret Rose Assisted Living Cen­ M ter in Las Vegas expanded its facil­ ity to include apartments for senior inde­ pendent living. Nineteen units adjacent to the main building have been completely renovated, and provide the option of tak­ ing advantage of such Margaret Rose ser­ vices as main dining room meals. Care­ taking staff is available at all times at the center, an 88-room assisted-living facility that has positioned itself to address the Name change between Lucky, Albertson 's complete needs of medium income seniors. lbertson's, Inc. completed a name change for more than 400 Lucky stores in California Community Bank opens A and Las Vegas. The grocery stores have assumed the Albertson's name, in the process making Albertson's the largest supermarket brand name in California and one of the largest Summerlin branch nationally. Along with the name change announcement, Albertson's publicized the estab­ ommunity Bank of Nevada opened lishment of its Best Neighbor Policy, in which the company plans to contribute about $25 C its first Summerlin branch, increas­ million annually to various programs to help improve the health and well being of the com­ ing the bank's total number of active munities it serves. The first Las Vegas recipients of $5,000 checks included the Salvation Southern Nevada branches to three. The Army, the Nevada Association of Latin Americans, the Healthy Family Project, Variety Day 9,200-square-foot branch is located at Care Home and the Philippine Chamber of Commerce. 7676 West Lake Mead Boulevard, and of-

January 2000 • Nevada Business Journal 71 WWW.NEVAOABUSINESS COM Nevada Briefs

Henderson for work on the city's one-stop Development Center, a facility designed to provide a convenient source for Hender­ READERS son residents and developers to obtain Nevada Business joumal building permits. The objective of the one­ year project is to integrate the city of Hen­ D iN currently use a health insurance agent derson's current land development and ...... permit systems with new software provid­ ••_.-r:i"r."~,.( will be looking for a new ed by KIVA Development Management healthcare provider in the Solutions. IT Strategies, a Las Vegas-based next 12 months computer consulting firm, will work on GAP analysis and all the necessary data B f¥!J are directly involved in the conversions to make sure the new system healthcare decisions made matches the city's needs. Once completed, by their companies the system will automate the project re­ view, permit and inspection processes, NBJ DELI VERS YOUR ADVERTISING MES­ eliminating the need to visit several city SAGE TO AN INFLUENTIAL CROSS SEOION offices during the permit process. OF BUSINESS LEADERS ACROSS NEVADA.

CALL TODAY FOR MORE INFORMATION ABOUT OUR COST-EFFECTIVE RATES AND Las Vegas cost of living up Philips Supper House changes SPECIAL ADVERTISING PROGRAMS. in October ownership, begins renovation JOZ.JJS.JOOJ he overall Las Vegas cost of living rose hilips Supper House, a popul ar Las www.nevadabusiness.com T 0.3 percent in October, compared to a P Vegas restaurant for more than 21 0.2 percent increase nationally, according to years, will soon undergo extensive renova­ the First Security Las Vegas Area Cost of tions under the new ownership of Martin Living Report. Spurring the increase were W. Herbert (above). Herbert dropped "sup­ local transportation costs, which rose 2.8 per house" from the name of the eatery to percent. The rest of the nation saw a 0.5 refl ect expansion of its dining options to percent increase in transportation costs. In lunchtime. Restaurant renovations will in­ addition to transportation costs, rises in the clude an upgraded and expanded bar and cost of dining out, clothing and other goods new wall coverings, flooring, li ghti ng fix­ and services offset decreases in groceries tures and upholstery in the dining area. and housing expenses. The restaurant will also feature original artwork on the walls, all for sale, and lith­ Swamp Rhino Advertising ographs from Miro, Chagall, Calder, merges with top Hawaiian firm Whistler and Warhol. wamp Rhino Advertising in Las Carpet Barn launches carpet S Vegas merged with Starr Seigle Com­ munications (SSC), the largest marketing cleaning division firm in Hawaii. Swamp Rhino Advertising as Vegas-based Carpet Bam, Inc. the We' ll give you free office space for and its public relations division, SRPR, L largest floor covering retailer in up to 6 months. We'll even pay for will now operate as Swamp Rhino Ad­ Nevada, expanded its full-service carpet your moving expenses, tenant im­ vertising and SRPR, a division of Starr cleaning division. The expanded division, provements and your decorating. Seigle Communications. Owners of the Carpet Bam Carpet Cleaning, provides two agencies say the merger enhances the carpet and upholstery cleaning, carpet and resources, technologies and creative capa­ vinyl repair, grout cleaning and sealing 702-592-4098 bilities of both companies. Their offices in and water damage restoration for residen­ Honolulu and Las Vegas will continue to tial and commercial clients. Carpet Bam WestPark Plaza operate independently and will retain their Carpet Cleaning has earned the Institute own employees. Last year, sse also an­ of Inspection, Cleaning and Restoration Class A offi ce from $1.65 per sq.ft. nounced its affiliation with Young & Ru­ certification (llCRC). The division also of­ Available locations: Rai nbow & Charleston, the bicam San Francisco, a division of the na­ fers 24-hour flood service with a guaran­ Galleria Mall, and Craig & Martin Luther Ki ng tion's largest advertising agency. teed one-hour response time. •

72 Nevada Business Journal • January 2000 BUSINESS INDICATORS LATEST PREVIOUS YEAR YEARLY DATE PERIOD PERIOD AGO o/o CHG ANALYSIS l!r UNEMPLOYMENT ttg Nevada eptember brought a pleasant surprise - a 09/99 4-1 4- 3 3-9 5-13 large jump in Nevada's gaming revenu e Las Vegas MSA 09/99 4-4 4-5 4-0 10.00 S collections. The state of Nevada posted a Reno MSA 09/99 2.8 3-0 3-2 -12.50 23.17 percent gain in September's gross gaming U.S. (S EASO NALLYAD JUSTED) to/99 4-1 4-2 4-5 -8.89 revenue collections measured over the same month a year ago. Southern Nevada (Clark Coun ­ ty) experienced a terrific month, recording a RETAILACTIVITY -~- 29.45 percent increase. Nevada Taxable Sales ($ ooo) o8/99 2,369,123 2,303,629 2,218,983 6.77 Northern Nevada (Washoe County), on the Clark County o8/99 1,654.410 1,584.737 1,526,917 8-35 other hand, did not show a similar pattern . Reno's Washoe County o8/ 99 406,527 404,267 387,855 4-81 gaming revenue grew at a more measured 4.72 U.S. Retail Sales ($MILLION) 09/99 253.431 253,136 229,361 10-49 percent rate. All in all, one month's activity, though highly welcomed for the recently increased capac­ ity of the Nevada touris'm sector, does not estab­ GROSS GAMING REVENUE :l·· lish a trend. Slower and more modest growth rates Nevada($) are expected in the months ahead. Clark County Taxable sales collections for August comple­ Washoe County 09/99 98, 229.327 101,182,081 93.798,274 4-72 mented the strong growth in gaming revenue, al­ though collections grew at smaller rates. Sales tax collections grew at 6.77 percent (state of Nevada), CONSTRUCTION ACTIVITY ' ·'Ja 8.35 percent (Clark County), and 4-72 percent Las Vegas Area Permits (Washoe County) in August. New Residences 2Q99 5,640 5,205 5.879 - 4-07 With inflation remaining in check - the con ­ New Commercial 2Q99 279 263 296 - 5-74 sumer price index is increasing at about 2.5 per­ Reno Area Permits cent during 1999-sales adjusted for inflation con ­ tinue to grow at a steady rate . U.S. retail sales New Residences 2Q99 877 666 953 - 7-97 collections, though reported for September, were U.S. up 10.49 percent. Thus, co nfident consumers re ­ Housing Starts (ooo) 09 / 99 1,618 1,672 1,576 2. 66 main the backbone of th e current expa nsion. Total Construction ($BILLION) 09/99 700,114 696.784 672,053 4-18 As Nevada indicators point to strength, the in­ dicators of other western states are more mixed, with the exception of California, which has re­ HOUSING SALES ~~ turned from the economic doldrums of the early U.S. Home Sa les (ooo) 09/99 811 930 861 - 5.81 1990s, and Hawaii, which has perhaps begun to recover from the sharp decline that has ham ­ TRANSPORTATION (>~B pered its tourism-based economy for some time. The recovery of Asian economies has relieved Total Passengers (3) the Federal Reserve (Fed) of supporting interna­ McCarran Int. Airport, LV 3Q99 8,713,041 8.433.790 7,529,705 15 -72 tional financial markets. At its November Federal Reno/Tahoe Int. Airport 3Q99 1,613,988 1,550,252 1,702,192 - 5-18 Open Market Committee, the federal funds rate, State Taxable Gasoline Sales (GALS) o8/ 99 82,453,031 82,195.537 80,020,386 3-04 the rate that banks charge each other for overni ght borrowing, and the discount rate, the rate that member banks pay the Fed for discounting loans, POPULATION ESTIMATES :Jlill8 were increased . These two key rates have now re­ Nevada turned to previous levels before the Asian fina ncial Clark County 1,255,200 1,192,200 5-28 crisis occurred . In short, the Fed now finds it easi­ Washo e County 308, 700 0.86 er to focus more on domestic issues. Forecasting the direction and future policy ac­ tions of the Fed remains a speculative endeavor, NATIONAL ECONOMY ~ but as the next presidential election nears, the Co nsumer Pri ce Index (4l 09 / 99 167-90 167.10 163.60 2.63 Fed will want to avoid policy changes th at might Money Supply- M1 ($BILLION) 09 / 99 1,093-40 1,102. 40 1,074 -70 1.74 be reported as signals, either correctly or not, Prime Rate 10/99 8.25 8.25 8.12 1.60 before an election . Thus, one might spe culate if Three -Month U.S. T-Bill 10/ 99 4-88 4.08 19.61 the Fed makes changes, it is likely to occ ur soon­ 4-73 er than later. In the meantime, overall economic Gross Domestic Pro duct ($BILLION) 3Q99 9.276-30 9.146.20 8, 797 -90 5-44 performance, both nationally and in Nevada re ­ NOTES: (1) houses, condos, townhouses; (2) 30 yr. FH A fixed; (3) enplaned/deplaned passe ngers; (4) all urban consumers mains at high levels. SOURCES: Nevada Dept. of Taxation; Nevada Employment Security Deptartm ent. ; UNLV, Center tor Business and KEITH SCHWER, UNLV Cemter for Business and Economic Research; UNR, Bureau of Busi ness and Eco nomic Research; US Dept. of Commerce; US Federal Reserve. Economic Research COM PILED BY: UNLV, Center tor Business and Economic Research

January 2000 • Nevada Business Journal 73 PATTY WADE Owner, Wade Development Industrial developer looks toward a residential future

What's on the plate for your Scottsdale. A lot of people in Do you have plans to acquire see a statewide, concerted company in the coming year? Nevada associate us with in- additional land In Nevada? effort on the part of private dustrial development, but industry, including companies w~ have ~orne very excit- Wade Development actually wehave some deals in the like ours, to pursue businesses mg proJects on some started as a residential master works, but they're the in a manner where they just very hot burners. We're con- planner in California. With the kinds of things we can't talk can't say no. Our attractive- tinuing development at our property in Dayton, we're about until they're done. The ness as a state for business 5,000-acre Nevada Pacific In- building a true master plan deals have to meet tough cri- has allowed many of our busi- dustrial Park in Fernley. We about 10 miles east of Carson teria; we see 15 deals a ness and government leaders have commitments on 3.5 City. It has an award-winning month, and 14 don't make to be reactive to inquiries million square feet at the PGA qualifying Arnold Palmer sense to us. We also have a rather than taking a proactive park, with. commitments on course. We'll also build a min- deal we're considering that's stance in bringing businesses several million more square imum of 2,300 lots. They'll be out-of-state. here. Also, I think it's critical feet pending. Some of these very nice homes - we have that we continue to enhance commitments are in the mil- some top builders corning in - What are your predictions for our labor skill set so we can lion-square-foot range and in- and they'll start in the the health of commercial real compete with the most covet- volve name-brand companies. $115,000 price range and go estate in Northern Nevada in ed companies nationwide. Also, three manufacturers up to $1 million. There'll be the coming year? with hundreds of thousands of an active adult component of What about our state do you square feet of space will be about 1,800 units, and a sec- I think we're going to contin- think not enough businesses going in, so we'll have several ond golf course is planned to ue our very healthy envi- outside of Nevada know? Is large buildings under con- accompany that neighborhood. ronment. That's one of the there anything your clients struction in the corning year. Twelve to 15 model homes reasons we were attracted to new to the state are continual- will be ready mid-Spring. Nevada in the first place. I ly surprised to learn? What are some of the new Overall, the master plan will won't say the state is reces- companies coming online this be very affordable for its sion-proof. But if you study Many of the companies we year at Nevada Pacific? amenities, which will include a markets as thoroughly as we work with are very sur- community center with a pool do, you'd see that during the prised once they get to know T rident Industries, a copper- and tennis courts, a luxury RV two national recessions over the state. But that surprise goes tubing manufacturer, is resort, 18 lakes, a gated en- the last two decades, Nevada back to whether we're effec- corning in. They'll hire about trance, the Dayton Valley Air- didn' t really see major fluctu- tively selling our virtues. The 100 people to start and will port, which we own, and the ations in its economy. It's re- general perception of Western - grow very rapidly. We're also Dayton Valley Business Park. ally been a steady market, Nevada is that of a place that building an expansion ware- even through recessionary is gambling-based. Most pros- house for Trex, our newest Talk a linle bit more about the times. We're recession-resis- pective new firms don't under- manufacturer. Dayton Valley Business Park. tant, partly because of our stand the quality of life here, pro-business government, and the level of sophistication we You 've acquired almost 3,000 Jh e park has 250 acres to de- partly because of the strong have. They don't realize the acres in Dayton. What are your velop. Several companies economy statewide. cultural events we have. This plans for that property? are already in, including is a darn good place to work Amway, Sherwin Williams, Is there anvthlng about Nevada's and live. We don't sell that we h ave a very exciting Bruce Industries and Sylvan business community that you'd well enough. We could en- master plan called Lakes Light Bulbs. We're also work- change If you had the chance? hance our success by bettering at Dayton Valley Country ing fast and furiously on a those perceptions, and reaching Club, which will include nu- high-tech center, for which we I 'd like to see us be more out to other communities so merous developments and are working with several com- aggressive in the company they understand the depth of have a look similar to that of panics from Silicon Valley. recruiting process. I'd like to what we have to offer. •

74 Nevada Business Journal • January 2000 P-review the future Big changes are coming. Do you know what they are? Are you ready for them? Find the answers at Preview 2000. Learn what lies ahead for Southern Nevada's economy, infrastructure, growth and economic diversification efforts. Discover trends that are already developing in construction, communications, technology, real estate, gaming, retail, and entertainment.

Preview 2000 Agenda Tuesday, January 25, 2000 I Thomas & Mack Center 7:30am - 8:30am I Free networking breakfast, exhibits open 8:30am- 11:55am I Preview 2000 program 11:55am I Exhibits remain open

Tickets $50 in advance for members of the Las Vegas Chamber of Commerce and the Nevada Development Authority $70 for non-members and day of the event Tickets available now at the Las Vegas Chamber of Commerce Visitor Center, 3720 Howard Hughes Parkway or at the Thomas & Mack Center ticket office. speakers Orders received before January 7 will be mailed starting the week of January 3rd. After January 7, tickets must be purchased at the Las Vegas Chamber of Commerce or the Thomas & Mack Center. Communications, Inc.

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