MANCHESTER’S BUSINESS IMPROVEMENT DISTRICT (BID) 2018 – 2023

BUSINESS PLAN “After just five years of operation, Manchester’s Business Improvement District is undoubtedly a critical part of the fabric of our city. The Manchester BID team and YOUR BID, YOUR VOTE the businesses they represent are hugely important in helping us to deliver continued, and stronger, economic success. And its success in bringing together all the major players together in partnership is something that has benefitted many in the retail core. Five years ago, retailers overwhelmingly voted in favour of the BID and we hope they do so again. Manchester City Council fully supports a proposed second term.” Sir Richard Leese, Leader, Manchester City Council

“The Manchester BID helps to keep our city safe and secure, and the work of the Business Crime Reduction Partnership in particular is integral to this. Businesses benefit from its extensive networks, communications and secure briefings – all of which feedback into our policing and counter-terrorism work. In the current climate, counter-terrorism awareness training is key, and the BID is playing a crucial role in helping us to roll out Project Argus and Griffin across the city centre.” £6 million Chief Constable Ian Hopkins, Greater Manchester Police

“After a successful first term, Transport for Greater Manchester is looking forward to working with the Manchester BID for a second term to continue to welcome visitors and shoppers from across Greater Manchester and beyond. The support from the BID during our delivery of Metrolink's Second City Crossing and other works across the city was invaluable. The BID supported our business engagement activity and carried out essential liaison with affected businesses as we WHAT IS A BUSINESS IMPROVEMENT YOUR BID, YOUR VOTE worked to keep the city moving and the BID’s events and marketing meant visitors were attracted DISTRICT (BID)? The Manchester BID is leading the way in the UK. Your vote to the city centre, even at the height of the works. It really did ensure that Manchester was A BID is a specific geographical area where is essential if you want to continue to see improvements recognised as being ‘open for business’.” businesses work together and invest in in the city centre and shape Manchester’s future. agreed services, projects and special Dr Jon Lamonte, Chief Executive, Transport for Greater Manchester events. The remit of a BID is determined MANCHESTER'S NEXT BID and controlled by the businesses involved. The 2018-2023 Manchester BID will raise £6 million to As they own the BID, businesses play a invest in the city centre retail district over a new five-year “Marketing Manchester is a proud partner of Manchester BID and we look forward to building key role in deciding which projects and term. That’s additional funding to address operational initiatives should go ahead. BIDs are on our joint projects in the second term. Manchester is the third most visited city in the UK for and security concerns, to raise the profile of the city commonplace in most UK towns and cities international and domestic visitors. We work in partnership to attract visitors to Manchester, nationally and internationally, to improve the visitor across Europe and the United States. welcome, and to promote Manchester as a place to invest, especially from the key international markets of Europe, China, the Gulf States and USA. The majority of UK cities now have do business, shop, work and play. This Business Plan Manchester’s innovative city partnerships generate marketing and press coverage way city centre BIDs – including Liverpool, has been led by you, the 400 retailers and businesses in Birmingham, Leeds, Newcastle, Sheffield, beyond individual campaigns, and it is the power of cross-promotion that shares all our the Heart of Manchester BID. The priorities set out on Bristol, as well as many in London. great city has to offer across the region, the UK and the world.” page 38 have been agreed through a 12-month consultation. THE MANCHESTER BID SO NOW, IT’S OVER TO YOU Sheona Southern, Managing Director, Marketing Manchester The city’s first BID launched in 2013 for an Vote for a second term of Manchester’s Business initial term of five years. The BID company Improvement District. This is a vote to build on success brings together almost 400 retail, food “The opportunities presented by the growing Chinese market are huge, especially for Manchester’s so far, for continued improvement and for a prosperous, and other customer-facing businesses progressive city centre. retail sector. We’re looking forward to working more closely with Manchester’s Business in the central shopping district spanning Improvement District to ensure the city is ready to welcome this market with open arms, Deansgate, King Street, Cross Street, ABOUT THE VOTE St Ann’s Square, Market Street, New and build on some of the successful schemes that are already underway such as with Mobike, Cathedral Street and Manchester Voting opens on 6 November. When you receive your ballot We Chat Pay, and tax-free shopping. And, of course, there’s Chinese New Year – a wonderful Arndale. The 2018-2023 BID, if passed, paper, simply fill it out and return it in the envelope example of collaboration, celebrations and great results.” will operate across the same area (see provided by 4 December. If you lose the ballot paper or need map on pages 36-37). a replacement, please call the team on 0161 838 3250. Rhys Whalley, Executive Director, Manchester China Forum 2 3 WE SHARE YOUR MANCHESTER TODAY

• Second most visited city in England • £3 billion worth of major property PASSION FOR THE HEART by domestic visitors developments in the pipeline, including at St John’s, Old Granada Studios, • Third most visited UK destination by Mayfield, NOMA and Kampus international visitors, an increase OF MANCHESTER. of 30% between 2006 and 2016 • £1.5 billion tram line expansion, with more than £1.85 billlion allocated to • 40 million visitors to Manchester’s transport improvements over the next retail district every year, spending five years, including the transformation over £900 million of Manchester Airport • 100,000 strong student population, • 2,300 new hotel rooms across Manchester THAT’S WHY FOR THE LAST FIVE YEARS the UK’s largest city centre coming on board, increasing WE’VE BEEN THE PERFECT PARTNERS • 50,000 city centre residential population, supply by 25% a rise of 20,000 over the last decade, • £11 million worth of development with more than 10,000 new apartments IN YOUR CONTINUED STORY OF SUCCESS. forthcoming at Manchester Arndale, in development the UK’s largest inner city shopping centre

We know that if you flourish We lobby for you, fight your corner and solve We’ve been talking to many of you in detailed The next five years will see us continue to make the problems that you simply couldn’t tackle alone. discussions about our plan for the next five years. city centre a major story across all the markets and prosper, so does the city Whether it’s helping to fund the Street Support Over half our members have taken part so far and, that matter. Either directly or with partners like initiative for rough sleepers, providing an ever out of those in depth conversations, a really exciting Marketing Manchester, we will be launching even centre that we care so deeply popular ‘Welcome Host’ presence across our key plan has been devised that we’re pleased to put more PR and promotional campaigns to deliver the retail areas, or organising community-focused before you. On our major events programme we plan footfall and customers that you need. We’ll continue for. And you’ll know from volunteering events for you, we’re working day-in to expand the initiatives that build our global brand, to innovate too, evolving our use of digital channels working with us that this and day-out on your behalf. such as Chinese New Year, while still delivering the particularly in search of new, high value market regular events, e.g. student nights and Halloween, segments. We have plans for data analysis and goes beyond fine words and We keep business working even at the toughest of which generate direct sales exactly when you need sharing, and for making communications with you, times. On 22 May 2017 we suffered the most awful them. We’ll also work to make sure that other major our valued members, stronger than ever. These are strategies. We deliver on our of shocks, but we worked with you hand in hand events across the city bring their plans – and their just some of our promises to you, the members that to keep the city centre open. And we continue to people – into the BID area. make all of this work possible. promises. We’re your voice work with you, Manchester City Council and city authorities to make sure that we remain vigilant, Operational and security support will be given more Manchester was once described as the city that and your connection to the ready and able to respond to whatever happens in our prominence in the next five years, with CityCo, the would make all others old fashioned. We like to rest of the machine that city centre. Our vibrant, open and transformed city city centre management company, giving a high think that, with you, we’re continuing to be the city centre promises to continue to repay your investment level of service to BID members just as it would centre that sets the pace for others across Britain, makes this city work. and we’d like to be part of the team, with you, that its own membership base. We’ll be logging issues, which gives a lead for others to follow. secures that most critical of dividends; a tangible brokering solutions and dealing with any problems and continued impact on your bottom line. you encounter swiftly and effectively. We work Thank you for the last five years, and thank you in directly with Manchester City Council, but our advance for the five years that lie ahead of us. We’d like your vote to enable us to carry on giving operational support is additional to its services, you the support that you need to be part of a city and tailored to the needs of BID members. centre that’s still got incredible potential for growth. As part of the Big Change MCR campaign, we’re City centre residential levels are set to grow, more working with charities, businesses and voluntary routes are coming online at Manchester Airport and groups on a major push to tackle rough sleeping. regional transport capacity is increasing too: more We have a continued focus on resilience and security people – more customers – are on their way. For across the city centre and are taking real action some of our international markets, we are the most on the quality of the environment. We also want to successful retail destination after the West End of expand our incredibly successful City Hosts. London, and this is only set to grow further. Our vision is of a safe, clean and high quality city centre full of life, excitement, dynamism and, of course, customers.

4 5 VOTE YES LET'S DO MORE MANCHESTER'S TO BUILD ON TOGETHER 2018-2023 BID SUCCESS

YOUR VOICE, YOUR VIEW, AND OUR SHARED VISION VOTE YES TO... As the end of the BID’s first five years approaches, it seems fitting to celebrate the successes we’ve already had, and to look to the future. The opportunities are still there to continue More high-quality public More lobbying for retailers making Manchester even greater.  events throughout the year with public authorities Today, Manchester is a Top 3 UK city for both international and domestic visitors, attracting visitors with our retail, sport, culture and that essential Mancunian spirit. As we More operational and More communication become an increasingly global city, the BID has played a critical role in linking our flagship retail and leisure offer security services for between the city centre to create events worthy of this status. businesses business community We have developed a community of 400 retailers, all working together with the city’s transport, council and More positive PR and services to ensure the ongoing success of the retail core. Jane Sharrocks It’s this partnership working – a desire and willingness General Manager, marketing coverage to work together – that has been key to the past five years. Selfridges Exchange Square Chair, Manchester BID here and overseas I look forward to a second term and all that we can achieve together.

VOTE YES TO BUILD ON SUCCESS

Manchester’s BID has built up an incredibly strong reputation for action, intelligence and partnership working. And the most important part of this is down to you, our BID levy payers. You’ve told us what you want to see more of, the issues you have to deal with, and worked with us to make our city the very best it can be.

We want to continue this work with you. A vote for another five years will mean another £6 million invested in our city. That will allow us to build on the events, lobbying, positive PR and sharing of city intelligence that we’ve already started, and deliver more operational and security services that we know are so vital in the current climate.

Together we are a stronger voice, and we look forward to Phil Schulze more shared success. Manchester BID Manager manchesterbid.com @manchesterbid [email protected] 0161 838 3250 6 7 MANCHESTER'S THE BID IN NUMBERS FIRST BID Continuous Footfall Growth Continuous Sales Growth WE DELIVERED, FOR YOU All day +1.9% MCR +0.2% UK MCR +4.7% -1.2% UK Evening MCR +4.6% -0.8% UK Source: Springboard UK We’re coming up on five years of sustained success. The Heart of Manchester Business Improvement District (BID) launched in 2013 with a clear vision and focused mission: to secure Manchester’s £4 million status as the best city centre destination outside London. We’d like worth of local, regional £900 million and national marketing and press AVE for spent in Manchester’s to think we’ve more than met that challenge. Chinese New Year retail district each year £76 million worth of additional visitor 300 Dips in footfall? We brought in your FOOTFALL spend in 2015/16 as a result of the city’s seasonal customers through great events and businesses have Increasing footfall in ‘dip’ periods through a programme of marketing campaigns completed Project promotions. Creating a great place for Griffin counter-terrorism shopping? We’ve worked with you to raise public events in the heart of Manchester. awareness training standards and improve our environment. Creating a buzz about the city? Our campaigns and partnerships have kept a STANDARDS £11.8 million £1 million+ high profile for the heart of Manchester. Increasing standards through operational and security local, regional and national visitors to Dig the City, marketing and press AVE for And as your constant champions, we’ve support to assist businesses and enhance the city centre the BID’s summer the BID’s public events garden festival lobbied for you with the city authorities, trading environment. transport organisations and other 40% agencies; keeping your interests at of direct tourism revenue £950,000 PROMOTION in Manchester is forefront of a city that’s always changing. worth of local, regional generated through Increasing the profile of the city through promotional and national marketing At the outset of the BID, a Board of shopping partnerships, marketing campaigns and ongoing positive PR. and press AVE for retailers and city stakeholders – Halloween in the City from a working consortium of 400 city £11 million +72% centre businesses in the retail district – uplift in footfall developed a Business Plan. This set out COMMUNICATION worth of development (2017 vs 2016) for The forthcoming at four central themes of work: King Street Festival Increasing communication between the retail community, 2 Manchester Arndale and acting as a lobbying voice for retail with city authorities 110,000m and stakeholders (including the council, policing and of pavements transport organisations). cleaned across the shopping district 500,000 visitors helped by the BID’s welcoming team, our City Hosts +19% 135 uplift in footfall (2017 vs 2016) stores scored over 90% in our for Chinese New Year, 2017 Manchester Mystery including 100,000 people Shopping Awards on the Sunday – the busiest ever recorded

8 9 INCREASED FOOTFALL BID PROJECT: CHINESE NEW YEAR A favourite on the cultural calendar, Manchester’s Over these celebration weekends, rich contemporary BID has worked with Manchester City Council, culture and a wealth of traditions have come FCAM, Centre for Chinese Contemporary Art (CFCCA) together in art, film, food and family activities. THE CROWDSOURCERS Manchester Confucius Institute and Chinatown, promotional partners, retailers and venues to We’ve hosted Chinese Food Markets in St Ann’s celebrate Chinese New Year for the last four years. Square, family craft workshops in Manchester That’s four years of the biggest and brightest Arndale, colourful lion dancers on Market Street and celebrations in the UK outside of London. promotions across many city centre shops including House of Fraser, Harvey Nichols and Selfridges. After the success of the 2014, 2015 and 2016 One of our sponsors, Manchester City Footfall Club, Playful, beautiful and unexpected? Fun-packed, pioneering and celebrations, the BID has continued to grow its many hosted a fan zone and the Travelling Light Circus city partnerships and sponsors around Chinese New has entertained shoppers with their touring shows. unforgettable? How would you describe some of the events that Year, working with Marketing Manchester, Transport for Greater Manchester, Manchester Evening News, Alongside our thousands of red lanterns and giant we’ve staged across the heart of the city? Global Radio, Manchester Airport, Hainan Airlines Golden Dragon, we’re especially proud to have and Cathay Pacific to name a few. The most recent welcomed the internationally acclaimed exhibition, event took place in January 2017. Following his The Lanterns of the Terracotta Warriors. It was an We’ve had buildings turning green for Halloween, Possibly our greatest strand of success is this artwork creations for the Horse, Ram and Monkey, incredible spectacle, with 40 brightly coloured, students on a Big Night Out and 11,000 people grand animation of the city; pulling in hundreds of international artist, Stanley Chow, was back with an light up replicas of the famous Terracotta Army trying to win a flight to Beijing for Chinese New Year. thousands of people and securing millions of pounds iconic campaign identity for the Year of the Rooster. standing in formation in Exchange Square. We staged extravaganzas around urban greening, worth of press coverage. Always working with our Eid, our treasure trove of historic streets and, BID members and other city partners, we’ve ensured naturally, the magic of Christmas. that Manchester becomes known as a city that never increase in BID district chinesenewyearmcr.com stands still and is always throwing a party. +19% footfall (2017 vs 2016 @CNY_MCR event weekends) chinesenewyearMCR £4,000,000 press and marketing chinesenewyearMCR WE PROMISED: WE DELIVERED: value to date 419 pieces of local, regional • To deliver two new public events to attract The Manchester BID’s series of major public and national print and retail aware customers into the city centre events and festivals, increasing from two to online coverage during ‘dip’ periods in the retail calendar six pillar events per year by 2016. • To generate sufficient revenue to allow investment into developing the events and SPRING delivering new ones MCR Student Night Out | The King Street Festival • To encourage greater use of the city centre between 5-8pm on weekdays • To support major city centre festivals and SUMMER events taking place in the retail district Support for Manchester Day | Eid | Dig the City One Big Summer Weekend

AUTUMN MCR Student Social | Vogue Fashion’s Night Out | Halloween in the City

WINTER Support for the Christmas Markets | Chinese New Year

10 11 BID PROJECT: BRINGING KING STREET BACK TO LIFE BID PROJECT: DIG THE CITY

A key street in the BID’s retail area, King Street and favourite names Belstaff, Cath Kidston, Working with numerous partners, sponsors and One Big Shopping Weekend, Dig the City discos had for too long suffered with the loss of brands, Diesel, DKNY, El Gato Negro, Fred Perry, Hobbs, supporters including Manchester City Council, and lots of family entertainment from Cbeebies’ empty units and declining footfall. Today, it’s House of Fraser, Jigsaw, King Street Townhouse, Transport for Greater Manchester, Marketing Mr Bloom. At the Bridgewater Hall Bandstand, a bustling street at almost 100% occupancy. Kuoni, Kiehls, L’Occitane, Grafene, Pretty Green, Manchester, National Trust, RHS, BBC, NCP and musicians from Manchester Jazz Festival took Manchester’s BID has been instrumental in Rapha and White Stuff. Manchester Cathedral, Manchester BID’s giant to the stage and there were flower markets, a attracting new brands, working with agents, summer garden party blossomed big and bright Harvey Nichols Grey Goose Bar and talks by TV's bringing outdoor dining to the street, landscaping The BID transformed the street with music, food across the retail district. Running for three years, gardening experts Diarmuid Gavin and Monty Don. and environmental improvements. and VIP events as everyone came together to with events in 2013, 2014 and 2015, the festival was celebrate the past, present and future of this iconic aimed at high spending shoppers, workers, families It all ended with a bang thanks to Wild Rumpus and We’ve worked with King Street and neighbouring designer shopping destination. The King Street and day-trippers. their Run Wild Child treasure hunt and giant water businesses, Marketing Manchester, Manchester City Cocktail Trail, pop-up parklets, bandstand, lawn fight, which brought thousands of families into the Council, Classic FM and Manchester Evening News games, competitions and gifts were just some Shopping streets were transformed into floral city centre. The creativity of the BID community also to deliver and promote two King Street Festivals of the attractions on offer, alongside themed avenues of Show Gardens, displayed by big names helped to turn the city green with window displays, to date. More than fifty shops, restaurants and walking tours and the publication of our Historic such as Coronation Street The Tour, RHS Tatton special offers and a shopping competition. hotels have taken part including luxury brands Manchester walking guide. and Kew Gardens. Other highlights included the

+72% increase in footfall on kingstreetfestival.com 1 million visitors (2013-2015) digthecity.co.uk King Street (June 2017 @kingstfestival @digthecitymcr vs June 2016) kingstfestival £6,000,000 press and digthecitymcr £470,000 press and marketing kingstfestival marketing value digthecitymcr value to date 258 pieces of local, regional 83 pieces of local, regional and national print and and national print and online coverage online coverage

12 13 BID PROJECT: HALLOWEEN IN THE CITY BID PROJECT: MCR STUDENT SOCIAL

The fastest growing date in the retail calendar is The 2017 festival is even more spectacular. Bristol Manchester is the largest student city in the UK This autumn, we’ve all worked together to re-brand Halloween, and since 2016 the BID has coordinated artist Filthy Luker’s enormous tentacled monster outside of London and has one of the largest the event to the MCR Student Social, promoting the a celebration of all things spooky to attract shoppers takes over House of Fraser on Deansgate, Exchange student populations in Europe; 96,200 currently interactive, experiential side of the night, which we into Manchester to prepare for the big day. Square hosts the main stage complete with DJs, study in Greater Manchester and 17,500 are know our students love. games, family films and Gothic Catwalk – and international students. Many will choose to stay For the inaugural outing we worked with Manchester there’s a Haunted Maze. The BID’s retail community in Manchester after graduation. At each outing, thousands of students have headed City Council, Transport for Greater Manchester, are in the spirit for The Big Dress Up and iconic into town to snap-up discounts of up to 30% from Marketing Manchester and Party Delights to hang city buildings will again glow green. Since 2013, Manchester’s BID has been delivering fun over 200 stores, promoted via targeted PR, digital, 4,000 pumpkin lanterns and turned the Town Hall, shopping events for freshers and returning students, social media, leaflets and poster campaigns. Stores Harvey Nichols, Manchester Arndale, House of Halloween in the City is now a fixed date in the including Vogue Fashion’s Night Out and the MCR have reported sales increases of up to 50% year on Fraser, Selfridges, Manchester Central and the city centre calendar and attracts marketing and Student Takeover. Building on this success, in 2015 year. Street installations, DJs, bands, games and National Football Museum a ghoulish green. We press coverage across the region and UK. the BID formed closer partnerships with Manchester food vans have kept everyone in the party – and also staged some Halloween family fun including Arndale, student promotional agency UNiDAYS, shopping – spirit. a giant (friendly) spider roaming the streets and Capital FM and The Warehouse Project’s social media a magical treasure hunt by Just So Festival. team to host a bi-annual MCR Student Night Out.

+12% increase in BID district visitmanchester.com/Halloween +11% increase in BID district myunidays.com/mcr footfall (2016 vs 2015) @halloweenmcr footfall (2017 vs 2016) @manarndale | @shopmcr £950,000 press and marketing halloweenmcr +8% increase in Manchester manchesterarndale | shopmcr value to date halloweenmcr Arndale footfall manchesterarndale | shopmcr (2017 vs 2016) pieces of local, regional 153 and national print and press and marketing online coverage £340,000 value to date

pieces of local, regional 148 and national print and online coverage

14 15 INCREASED STANDARDS

SAFE IN OUR HANDS

Sometimes it’s the little things that make a difference: a pavement WE PROMISED: promptly cleaned, a complaint that’s followed up properly, • To launch a tourist information service team a helping hand or friendly ear for someone that needs it. on the streets to offer a warm and knowledgeable welcome and improve the experience for UK and international visitors The Manchester BID City Hosts have greeted ours is to make sure that the city centre is just as hundreds of thousands of people. Our team has enjoyable, and profitable. We’ve worked with our • To provide businesses with operational been at the forefront of the rough sleeping crisis, members to deliver a safe, welcoming and clean support acting to enhance the city centre and we’ve carried out training on reducing crime, city centre for the millions of people who flock to trading environment delivering first aid and, of course, how to prepare it each and every year. • To offer access to CityCo’s award-winning for and resond to a major incident. Business Crime Reduction Partnership (BCRP) For five years we’ve worked to raise the standards Your job is to offer a great experience for your of our city centre experience – imagine what we customers and turn that into a healthy turnover; can achieve with our next five years.

WE DELIVERED: • Help with tackling flood damage • Support from CityCo’s award-winning • Our team of multi-lingual City Hosts, who provide Business Crime Reduction Partnership detailed help and a friendly face to visitors 363 (BCRP) days a year: 500,000 visitors helped so far • Retailer representation at meetings • Daily operational solutions resolved by a attended by Greater Manchester Police dedicated BID Operations Officer (e.g. • Security training sessions for retailers utilities and streetscape works, litter • Partnership with Greater Manchester removal, tree pruning, cleaning and Police Counter Terrorism Unit: training busking complaints) for 300 individuals and 70 organisations • Support for the Manchester Homelessness • Installation of defibrillators and First Partnership, the Big Change MCR campaign Aid training and Street Support website and app • Additional cleansing and commercial waste management

16 17 BID PROJECT: CITY HOSTS BID PROJECT: OPERATIONAL AND SECURITY SERVICES

A visible and popular addition to the city, Manchester We are proud of our ability to help companies do In the first five years, we have offered: BID’s City Hosts have gone from strength to better business. Our Manchester BID members have strength and welcomed more and more customers. benefitted from a whole host of opportunities, from • Free Project Griffin Counter-Terrorism Awareness The team are experts on the city’s visitor experience health and safety and first aid training to operational training to prepare businesses around how to – they’ve visited many of Manchester's leading workshops and briefings addressing current trends prevent, handle and recover from a terrorist attractions to make sure they know exactly and issues across the city. attack. Our session after the Manchester Arena where visitors are asking about and can offer bomb was attended by 700 people This included our counter-terrorism response to the best assistance. • Business Crime Reduction Partnership (BCRP) the Manchester Arena attack on 22 May 2017. security briefings to provide crime prevention The City Hosts have helped to co-ordinate other We swiftly implemented an urgent communications training on fraud, conflict resolution and city ambassadors and volunteers during the busy and operational support plan to assist our members. reducing loss from theft festive period. They have also conducted regular Through regular emails, briefings and updates, surveys, which form some of our insight reports. we kept businesses advised and reassured in the • Discounted First Aid at Work training days that followed. As well as meeting and greeting the public and • Free defibrillator training delivered by our directing them around the retail district, the City Hosts partners North West Ambulance Service carry out thousands of business visits, providing a • Bespoke briefings and communications vital link to the BID team. The team are managed and around traffic and transport changes and trained by the award-winning The Welcome People. business continuity impact thewelcomepeople.com @welcome_people

BID PROJECT: SECURITY TRAINING BID PROJECT: CLEANING THE RETAIL DISTRICT BID PROJECT: TAKING ACTION ON ROUGH SLEEPING

Through our partnership with the North West Since the launch of the BID, retailers have been It’s one of the most complex issues for many cities: Counter-Terrorism Unit and Greater Manchester supported to find the best ways to manage commercial homelessness and rough sleeping. We have hosted Police we have offered retail staff security training, waste. It can be incredibly frustrating to find that your a series of briefing sessions for BID retailers, and based on the national model Project Griffin. store is blighted by someone else's bad practice, or reported our retailers’ issues directly to the rough the space you share is being abused. We monitor, sleeping team at Manchester City Council. The modular programme helps businesses suggest improvements and work with Manchester understand the threat from terrorism to the City Council to escalate enforcement where needed. Manchester’s BID also backs the Street Support UK, guides individuals on what to do if they find website and app, online tools that offer a one-stop themselves involved in an incident or events that For example, on King Street, it was agreed that shop for businesses and residents to find out how lead-up to a planned attack, and enables people to one spot for collection bags made more sense to help rough sleepers. recognise and report suspicious activity. than twenty individual spots. The BID instigated the initiative, and now keeps retailers and office The app is part of the city’s Big Change MCR More than 300 businesses have accessed the free neighbours on board. During events, such as the campaign; a network of housing associations, course and the BID Operations team are now Christmas Markets, we adjust the plans to ensure voluntary groups, charities and businesses that are certified to deliver Project Griffin to our members. commercial waste doesn’t become an issue. The working together to promote alternative ways of We arrange venues and pre-event security checks. success of this King Street scheme has seen it roll giving to help end homelessness in Manchester. out to St. Ann’s Square. Alongside, through our award-winning Business We open up opportunities to volunteer in the sector Crime Reduction Partnership (BCRP), we offer We investigate, respond to, and resolve issues by linking grassroots charities to the retail sector. credit card fraud, counterfeit currency and conflict relating to environmental improvements throughout management training. Membership of the BCRP the area on a daily basis. Our close working also offers unrivalled intel around threats to relationship with the city’s street cleansing streetsupport.net businesses including shoplifting, anti-social teams enable us to act quickly and without fuss. bigchangemcr.co.uk behaviour and aggressive begging. We’ve co-ordinated thousands of miles of extra @streetsupportuk The BID team also represents the interest of the street washing for retailers over the five-year community at the right industry and local authority term. We know when in the retail calendar it is forums, ensuring your needs are on the agenda. most important to look the best. 18 19 INCREASED PROMOTION

GOOD NEWS: THE CITY'S THRIVING

Looking good. Sounding great. Bringing in business. A major slice • To deliver ongoing positive PR to promote the WE PROMISED: city centre to local, regional and national visitors of our BID operation is dedicated to keeping the heart of Manchester • To support Marketing Manchester’s major • To launch retail awards to encourage best in the news and at the forefront of people’s minds as they think seasonal marketing campaigns to promote practice and recognise excellent customer service about where they’d like to go for a great day and/or night out. the city centre • To publish a guide book to promote the • To deliver marketing and PR campaigns to diversity of the city centre offer promote the BID’s public events including We’ve published guide books, supported major More profile, more good news and even greater developing promotional partnerships marketing campaigns and worked with partners marketing campaigns lie ahead if, or hopefully when, such as Marketing Manchester to launch seasonal our BID is renewed and a new, show-stopping programmes of promotion designed to highlight programme is unveiled. the show-stopping offer of Manchester city centre. • Broadcast features on BBC One, BBC North And we’ve celebrated the very best of our city WE DELIVERED: West Tonight, ITV Good Morning Britain, ITV centre through our annual Mystery Shopping Daybreak, Granada Reports, ITV News, BBC Awards programme. • Support and sign-off of the city’s annual Radio 2, BBC Radio 4, BBC Radio Manchester, spring, summer and Christmas campaigns Classic FM, Heart FM and Key 103 delivered by Marketing Manchester in partnership with the Manchester BID, • Press and online articles across The Guardian, Manchester City Council, transport operators The Independent, Telegraph, The Times, Sunday and multiple campaign stakeholders Times, Daily Mirror, Daily Mail, Daily Express, The Sun, Waitrose Magazine, Huffington Post, • £76 million worth of additional visitor spend Stylist, Vogue, Drapers, Cheshire Life, Lancashire in 2015/16 in the city region as a result of Life, Woman, BBC Online, Retail Week, Event these Marketing Manchester seasonal campaigns Magazine, Greater Manchester Business Week, • Christmas 2016: £1.2 million value campaign, Manchester Evening News and many more 60 million opportunities for customers to see • Where to Go Manchester guidebook and the outdoor advertising campaign Historic Manchester Walking Guide • Millions of pounds worth of additional • Mystery Shopping Awards to celebrate the marketing value for the BID’s public events due success of the BID retail sector to partnerships with Marketing Manchester, and staff stars Manchester City Council, Transport for Greater Manchester, Metrolink, NCP, Manchester Airport • Annual ‘secret shopping’ exercise with Storecheckers to provide detailed reports • £11.8 million Advertising Value Equivalent (AVE) of marketing and press coverage for • Tax-Free shopping marketing campaigns: the BID’s public events to date including TV, retail guides published in Arabic and Mandarin radio, digital, print and social media coverage and distributed via airlines to Middle East, across international, national and regional titles Hong Kong, China and Australia

20 21 PRESS HIGHLIGHTS

22 23 BID PROJECT: SUPPORTING NATIONAL AND INTERNATIONAL MARKETING BID PROJECT: MYSTERY SHOPPING AWARDS

Manchester is the second most visited destination The relationship between the BID, Marketing The BID’s third annual retail awards were held in A celebratory ‘Winners Breakfast’ toasted everyone’s in England, tourism generates £7.5billion to the Manchester and city-wide partners has amplified the June. In association with Storecheckers, the BID success, and retailers have proudly displayed economy, and 40% of the direct revenue generated is message that Manchester is a vibrant, world-class has significantly developed this event since launch, their certificates and commendation window vinyls. through shopping. The BID has supported Marketing and must-visit destination. and now provides a full Mystery Shopping service. Manchester's activities across the UK and overseas The ‘Best of the Best’ category winners, each to promote the city and these campaigns run all Following the Manchester Arena attack in May 2017, There are ten categories, allowing fashion stores, scoring a perfect 100%, were also invited to the year, with seasonal peaks at spring, summer, the BID partnered with Marketing Manchester to banks, cafés and tech retailers to compare results Retail Trust‘s Midsummer Ball, held in Manchester. autumn and Christmas. support a social media take-over to spread positive against the previous year, and with similar Manchester messages about our city. We welcomed 90 journalists businesses. The secret surveys took place in May and International campaigns are run in partnership with from around the world to enjoy guided tours and June, and businesses could compare the detailed Visit Britain, Manchester Airport and key airlines packed VIP itineraries, personal shopping, bespoke feedback report with their existing service metrics. including Virgin Atlantic, Singapore Airlines, Thomas events and showcases, special menus and hosted The report covered all aspects of the visit experience, Cook, Hainan Airlines and Cathay Pacific – as well as hospitality. such as presentation standards and interaction with cultural attractions, venues, food and drink outlets, staff, including a section which tests how helpful staff shops and businesses. Promotions are targeted to #WorkerBeeWeekender can go the ‘extra mile’ to help shoppers find tourist key markets: nearer to home – London and Ireland; “The Original Modern City” - Riviera Buzz (France) attractions across Manchester. and overseas – France, Germany, France, Spain and Italy, the USA, China and Gulf States Bahrain, Kuwait, “Travel guide for a weekend in Manchester” Feedback showed that the Mystery Shop was very Oman, Qatar, Saudi Arabia and United Arab Emirates. Chapter Travel (Holland) much welcomed by retailers, helping individual stores to celebrate success and continually Positive Manchester messaging has been promoted “Manchester: a box of surprises in the north of raise standards. The 2017 awards saw BID through a whole range of media including travel England” Heloisa Righetto (Brazil) retailers achieving an average score of 85% trade, newspaper and magazine press titles, digital (up 1% on 2016), with 139 stores scoring over 90% ads and campaign micro-sites, travel, leisure and “5 Unique Ways to Have Fun in Manchester” in recognition of outstanding customer service. fashion blogs, transport advertising and social Harbor and Hill (Canada) media including We Chat. We’ve also supported “Elegant, eye-catching Manchester” press familiarisation trips with national and overseas Seven West Travel Club (Australia) journalists and tax-free campaigns including the BID PROJECT: GUIDEBOOKS TO THE CITY publication of Tax-Free Shopping Guides in Mandarin The media coverage exceeded expectations. The and Arabic. The BID has also offered training to hashtag had 10 million impressions – more than ensure retailers are readying for growing Chinese 250,000 people actively engaging with inspiring Where to Go Manchester: The BID’s guide to the city Historic Manchester Walking Guide: Published and Arab markets. content about Manchester. Plans are underway to centre was published in 2013 with the help to coincide with the 2017 King Street Festival, we repeat the success of the initiative twice a year, of online arts and culture magazine, Creative Tourist. worked with Manchester tour guide and Manchester At home, the BID has supported the city's leisure with the next #WorkerBeeWeekender already The book was distributed at high profile events Confidential Editor, Jonathan Schofield, to launch marketing campaigns that encourage people to planned for spring 2018. such as the Manchester International Festival, a new guide around the heart of the city. The book take short breaks and day trips to Manchester. political party conferences and went on sale at a takes visitors on a walk from Spring Gardens to We worked to ensure the BID's public events and host of retailers, cultural venues, shops and online Chetham’s, and handpicks shops and restaurants retail offer were highlighted. visitmanchester.com including on Amazon and Waterstones. along the way with a story to tell. @visit_MCR

24 25 "The Manchester BID demonstrates a very positive impact on city retail by helping to drive footfall "Manchester is home to the largest Primark store in the world. Our location alongside the city’s and sales. We are delighted to work with the BID. From delivering operational support to hosting busiest thoroughfare means we enjoy high footfall, but also face numerous operational challenges. events and connecting retailers, the company makes a valuable difference." Thanks to Manchester BID’s extensive connections, we work closely to resolve complex issues of anti-social behaviour and are working on longer-terms issues such as cleansing, flooding and — David Allinson, Centre Director, Manchester Arndale homelessness. We appreciate all the support and look forward to continuing to work together."

— Anne McGarahan, General Manager, Primark "Through digital communications and the BID’s City Hosts, we receive regular operational information about events, cleaning, policing and other issues, including protest demonstrations. "Paperchase has been delighted to repeatedly work with Manchester BID. We add themed It’s invaluable to be fully informed about some of the more challenging aspects of having store activity to all the major BID events such as Chinese New Year, and love the additional flagship branches in such a busy city centre location." footfall that comes as a result of the BID’s multi-channel marketing campaigns. Due to the BID’s — Chris Hinchcliffe, Market Leader, Manchester city centre branches, Barclays wider partnerships with organisations such as TfGM and Marketing Manchester, we know that these festivals are reaching a broad print and online audience across the region, UK and even internationally."

"Thank you for your valuable communications – you enable me to share vital information with — Michelle Nicol, Store Manager, Paperchase my team and senior managers from the ground up. It’s very reassuring to receive city updates first hand, from all of the services the BID and CityCo are connected to." "Working as part of the Manchester BID has benefitted Jigsaw both individually as a business, but — Lisa Kay, Store Manager, Kiehls also collectively all along King Street. We’ve partnered on everything from event planning for The King Street Festival and Dig the City, through to tackling operational issues such as improving waste collection. It’s great to have a team working tirelessly on our behalf." "It’s fantastic that the Manchester BID has a regular programme of activity to help bring people into the city, and we love joining in with events such as One Big Summer Weekend. We were — Erica Roberts, Store Manager, Jigsaw also extremely proud to win a category in the annual Mystery Shopping Awards and wish the BID every success." "We are proud to be working with Manchester BID. The King Street Festival was a great opportunity — Peter & Elaine Kinsella, Owners, Lunya to promote our Lounge and wider brand. We had fun joining in with the activities on the street, and our features on social media were amplified by the BID’s fantastic multi-channel marketing campaign. This helped us to achieve our highest footfall day since opening in 2012." "House of Fraser has had the privilege of working with Manchester’s BID since its launch. The partnership has generated benefits for both the store and the city. We are working — Marie Robinson, Cluster Manager, Virgin Money together to create a better shopping experience for customers and visitors."

— Anne Latham, Store Manager, House of Fraser “ Marks & Spencer has a long history of supporting the community in which we trade, especially in Manchester. Manchester BID has helped to bring retailers together and attract visitors to the city from near and far. With operational help and useful online "Thank you to the team at the BID and CityCo for your assistance in the aftermath of the terrible resources, we are delighted to be involved.” attack at Manchester Arena. Harvey Nichols was within the intermediate security cordon, so it was extremely useful to attend the business briefings with senior police and council leadership — Joanne Elliott, Store Manager, Marks & Spencer as well as receiving your regular emails and direct contact with the BID Manager. This support continued with regular communication around city events, transport, and charity appeals. "Manchester is one of the leading flagships for Debenhams in the UK, but we also have one The BID really helped to keep the city together and send out a vital ‘Open for Business’ message." of the most challenging city centre locations. We really appreciate the support of the BID, especially the commercial and operational information they regularly provide via newsletters, — Iain Mackenzie, Store Director, Harvey Nichols street meetings, business summits and one-to-one visits."

— Debbie Whiting, Senior Store Manager, Debenhams

26 27 • To develop a web presence for members WE PROMISED: and opportunities to share brands, INCREASED promotions and offers • To bring retailers together at regular networking events, forums and briefings • To act as a lobbying voice for retail in the city centre COMMUNICATION • To share information on strategic developments, BID and civic events, festivals, activities and issues that may affect business productivity WITH US YOU FIND OUT, FIRST

We’re your voice at the table and your vote in the lobby, but we’re • Strategic partnership groups for events WE DELIVERED: including The Battle of the Somme also the eyes and ears of our BID members, keeping on top of Commemoration, Olympic Heroes Parade, • Internal BID events: quarterly BID Board Political Party Conferences events as they unfold and making sure we keep our members meetings and bi-monthly Marketing and Finance Groups • Delivery of business support letters, fully briefed and, when necessary, alerted to problems that could briefings and invites via the City Hosts • Street Meetings: held across the BID disrupt the smooth running of the city. district for different street communities • Regular transport updates and notice of temporary road closures communicated • Representation at relevant city briefings e.g. in liaison with Transport for Greater Greater Manchester Police, Manchester Manchester and Manchester City Council A powerful network and a platform for influencing; And when the explosion hit Manchester Arena in City Council and Manchester Arndale’s that’s what we’ve delivered. From our busy social May 2017, the BID team worked through the night annual ‘Talking Shop’ conference • Communication and consultation around media feeds, relaunched website, e-briefings and to keep information flowing to both the public, and the Metrolink Second City Crossing and discussion events to street meetings and socials to BID members. In the days that followed our team • Regular store and business visits by BID Bus Priority Works we keep our members connected and clued-up. become a ‘go-to’ source of updates and intelligence. Manager and City Hosts: 3,000+ visits a year • manchesterbid.com website To keep a city moving, and flourishing, you need a • BID Socials: regular gatherings around BID finger on the pulse. event launches e.g. House of Fraser for Dig • @manchesterbid Twitter feed the City, Selfridges for Vogue Fashion’s Night • Monthly e-newsletters Out, Harvey Nichols for Chinese New Year • Quarterly printed newsletters • Opportunities for BID members to meet face- • Manchester BID LinkedIn group to-face, hear from leading city speakers and keep informed about what is happening • Manchester BID LinkedIn business page across the city • Manchester BID YouTube channel • Member events with talks by Sir Howard • @/ShopMCR social media channels Bernstein, former Chief Executive of Manchester City Council, Sir Richard Leese, Leader of • Weekly and monthly footfall and sales index Manchester City Council and other city leaders provided by Springboard UK: a rolling 13-week trend giving members useful comparative • Transport for Greater Manchester (TfGM) commercial information strategy and major works briefings • Online reports, downloads, Marketing and PR • Conferences on the future of retail, growth of reports, Annual Reports, success statistics, the F&B sector, new property developments, BID event photos and videos greening, new tech and healthy cities • Annual printed BID and city events calendar • Group tours of Manchester Central Library, Albert Hall, MMU School of Art, Manchester • 2017 Big City BIDs Conference: a gathering Science Park, Corn Exchange of BID leaders from across the UK to share progress, projects and policy • Sharing of critical city information and intelligence

28 29 BID RESPONSE: MAJOR INCIDENTS BID PROJECT: MOBIKE

Following the explosion at Manchester Arena on We then instigated a set of email briefings to all of Mobike is the world’s largest bike-sharing scheme. Unlike other bike schemes, Mobikes don’t have to 22 May 2017, the BID and CityCo teams put into our networks and organised face to face briefings When it hit the streets of Manchester and Salford be left at a special dock, making them perfect for place an urgent communications and operational for businesses with Greater Manchester Police. in 2017, it was thanks to partnership between getting across the city for business or leisure. support plan to assist our members, keeping The meeting on the second day was attended by 200 Manchester BID and CityCo, Transport for Greater businesses updated, advised and reassured in individual businesses. These outlined the status of Manchester, Manchester City Council, Salford It was a great coup for the city, and Manchester BID the days following the devastating attack. events, updates on the investigation, the scale of the City Council, MIDAS, Manchester China Forum, and CityCo supported the launch with a business cordon and access, security resources, travel advice, Marketing Manchester and Visit Salford. summit, public showcase and PR. On reports of the major incident, we monitored missing persons and counter-terrorism helplines, social media during the night and shared as well as useful links and recommended actions. Although Mobike is huge in China, Manchester advice from trusted sources @gmpolice and was the first place they had set up outside Asia. mobike.com @mancitycouncil. Our Nitenet and Storenet We then supported the roll-out of the I love It brought 1,000 of its high-tech aluminium machines @mobikeuk security radios systems were also up and running. Manchester resilience campaign. with airless tyres, a GPS tracker, built-in lock and a cashless smartphone app to the two cities. Early the following morning, staff gathered to receive the police briefings and made calls to city stakeholders as well as members, including special advice for those within the cordon.

30 31 VOTE YES FIRST BID FINANCES MANCHESTER: TO MANCHESTER’S SHAPE LOOKING AHEAD FUTURE

2013-2018 Income and Expenditure 2013/4 2014/5 2015/6 2016/7 2017/8 Totals AS ONE OF THE UK'S LEADING BUSINESS

Income IMPROVEMENT DISTRICTS, WE’VE WORKED HARD TO MEASURE OUR PERFORMANCE AND SUCCESS. BID Levy 955,000 968,000 950,000 958,000 970,000 4,801,000

Additional income 33,019 55,805 55,070 41,549 800 186,243 We’re now asking you, our members, to re-endorse our plan for a prosperous, safe and hugely successful heart of Manchester. A new BID would lead to: 988,019 1,023,805 1,005,070 999,549 970,800 4,987,243

Expenditure Member Support HIGHER Events 292,102 387,935 342,366 335,955 301,000 1,659,358 FOOTFALL

External 170,877 171,000 141,000 151,670 153,500 788,047 marketing and PR

Wardens/Hosting 199,542 173,000 169,000 180,547 182,000 904,089

Operational 30,000 30,000 30,000 30,000 30,000 150,000 Internal research and comms 26,000 30,000 32,000 46,492 48,000 182,492 (inc. awards)

Total 718,521 791,935 714,366 744,665 714,500 3,683,986 MILLIONS Central staffing 73,758 109,425 107,435 112,363 112,000 514,981 Contingency/ MORE Contracts/Other 20,0001 20,0002 03 26,0684 95,0005 161,068 campaigns VISITORS Admin 117,873 119,346 125,887 128,145 134,845 626,096

Total Expenditure 930,152 1,040,706 947,688 1,011,240 1,056,345 4,986,132 AND MORE OF A 1. Street Washing 2. Street Washing 3. Held for years 4 and 5 SAY IN OUR CITY 4. Re-ballot costs 5. Re-ballot costs and Street Washing CENTRE’S FUTURE 32 33 2018-2023 CONSULTATION Manchester's next PROCESS BID will deliver NEXT BID £6 million additional investment

As the city has changed and We began the consultation grown over the past five years process for renewal of the Manchester’s BID has played a BID more than a year ago. key part. We’ve brought in footfall, Over a third of the businesses kept the city moving, delivered in the area responded to a operational support across questionnaire asking for views security and environmental of the BID and for business issues, and lobbied on your priorities. This fed into a Shadow behalf, both in the city and Board process, open to all, with national government. during the first five months of 2017, which shaped the pillars Retail is changing. Our high streets have had to respond to a changing mix of stores and the of the new Business Plan. continuing rise of online shopping. We’ve worked together to develop and promote engaging and exciting events. And we’ve come together In turn, this led to a Draft in the face of attack to make sure our city stood strong and resilient. Business Plan, released in July,

Over the next few pages we outline the which has been distributed to priorities for a second Manchester BID to continue and expand on this work. all current and future levy- payers. Alongside this, we began the process of talking to levy- payers at area and national level as well as locally.

In all, by the time the decision was taken to go for renewal, we had talked in some detail to over half of the active businesses within the BID area at local and national, and sought the views of many more. 34 35 WHERE THE 2018-2023 List of streets in the BID area: Deansgate St Ann’s Passage BID WILL OPERATE Piccadilly Police Street Mosley Street Old Bank Street

Fountain Street Half Moon Street

Spring Gardens Royal Exchange Arcade

Cross Street Royal Exchange Market Street Cheapside

Corporation Street Pall Mall Court EXCHANGE SQUARE Pall Mall New Market Lane

Brown Street Marsden Street

York Street Sussex Street

DEANSGATE King Street Kent Street

CORPORATION STREET New Cathedral Street Newmarket Street

NEW CATHEDRAL STREET St Mary’s Gate Norfolk Street

MANCHESTER Exchange Street Milk Street ARNDALE St Ann’s Square Marble Street

St Ann Street Phoenix Street

St Ann’s Place Sickle Street

EXCHANGE STREET St Ann’s Churchyard York Street

NEW MARKET West Mosley Street Chapel Walks NEW MARKET NORFOLK STREET Ridgefield ST ANN’SSQUARE South King Street SPRING GARDENS ST ANN STREET CROSS STREET

MARSDEN STREET

FOUNTAIN STREET DEANSGATE BROWN STREET

odd numbers from 1–95, even numbers from 20–118

odd numbers from 1–17

even numbers from 2–32

SPRING GARDENS odd numbers from 1–49, even numbers from 2–40

odd numbers from 1–47, even numbers from 2–56

odd numbers from 1–35, even numbers from 2–62 36 37 EXPANDING THE MAJOR DEVELOPING NEW PUBLIC WHAT MANCHESTER'S EVENTS PROGRAMME EVENT STRANDS

NEXT BID WILL DELIVER WE WILL: WE WILL: • Continue to build on our major public event • Develop new event strands, including strands, delivering events across different launching events to engage the food and sectors, in different areas of the BID and beverage sector and programme activity targeted to different audiences. Events that continues to grow early evening trade We are proud of what’s been achieved over the past five years will both be aimed at generating direct • Develop better links with other Manchester sales (e.g. student nights) and at festivals and civic events so they are and want to build on what’s been delivered. Our task for the generating national and global PR and supported in the BID area and ensure brand profile (e.g. Chinese New Year) next Manchester BID is to grow what we have already, to businesses capitalise on opportunities • Use high-quality dressing to improve the • Develop links with national and regional launch new initiatives, and to help businesses exploit the look and feel of the BID area during events stakeholders to represent other brands many opportunities on offer. and events in the city centre

COMMUNICATING EVENT EVENTS OPPORTUNITIES

WE WILL: Event production has been • Offer direct participation to levy payers and brands in BID events, including pop-ups and one of the great successes on-street opportunities of the first Manchester BID • Further develop the BID’s annual/online event calendar to provide businesses in terms of footfall, sales with more awareness of upcoming festivals, gigs and events and encourage greater and PR coverage of the city involvement centre. When we consulted • Develop more links and promotions between retail, food and hotel sectors around city with current BID levy payers, centre events events were again by • Increase the flow of information to retailers around external and council bookings of far the most important aspect public space in the BID area of the BID, for the majority of • Invite BID members to CityCo’s programme of corporate networking events that current levy payers. brief businesses on city issues and development updates • Offer brand opportunities for levy payers to showcase to our Manchester PA network, an influential city network of 600 event and hospitality bookers

38 39 HELPING TO IMPROVE THE IMPROVING THE HELPING TACKLE THE ISSUE OPERATIONAL ABILITY OF BUSINESSES TO CITY CENTRE OF ROUGH SLEEPING IN DEAL WITH ISSUES AROUND ENVIRONMENT THE CITY CENTRE SERVICES SECURITY AND RESILIENCE WE WILL: WE WILL:

WE WILL: • Deliver additional street-washing in the • Support Manchester’s pioneering Street Support BID area app and website as a member of an active The first Manchester BID has • Offer regular open briefings around city network of charities, community groups and • Provide individual account management centre security issues and the prevention businesses who are working on the issue of focused clearly on marketing, for each BID levy-payer to improve of criminal activity in partnership with rough sleeping. The website provides detailed reporting of issues events and promotion. Unlike Greater Manchester Police information on how to help rough sleepers • Offer regular Project Griffin counter-terrorism • Continue to report issues on your behalf and the services currently operating in the city other BIDs, the business to those who can help and monitor awareness training on how to prepare for • Work closely with rough sleeping outreach progress in resolution plan didn’t cover operational and recover from a major incident services in the BID area, providing information • Share clear materials for display in staff • Work with you to develop more self-originated to service providers to enhance ability to react services. However, considerable rooms etc. around counter-terrorism activity e.g. clean-up and volunteer days on the ground operational and security awareness such as Run, Hide, Tell advice • Represent retail at the weekly Integrated • Encourage donations to Manchester’s award • Maintain a continually updated database of BID Neighbourhood Management team meeting, winning Big Change MCR campaign to promote support has been given contacts to ensure effective crisis response alongside MCC and GMP, dealing with the city’s ‘Alternative Giving’ message and detailed issues in the city centre encourage volunteering thanks to the link to CityCo. • Work closely with public sector agencies to ensure barrier and target-hardening is based • Develop a CSR package so volunteer days • Provide up-to-date information on social issues on accurate information help improve the environment in your area in the city centre and how businesses can react and offer support CityCo, the city centre • Work with Manchester City Council and Greater • Promote and develop marketing materials Manchester Police to keep the city centre aimed at staff and customers to generate more management company for evacuation and emergency plan up-to-date responsibility around issues such as litter Manchester and Salford, and available to BID members • Support Manchester City Council’s • Improve awareness of security reporting #OurManchester campaign that promotes manages the BID and responds procedures e.g. how to provide evidence and the values of Mancunians and encourages to BID members as it would write witness statements citizens to take more ownership of our city • Offer retail anti-fraud training and awareness • Monitor planning and licensing applications to to CityCo members: logging of crime trends inform BID members about activity that is likely to affect business (e.g. phone box installation) issues, raising with the correct • Provide live updates around protests and major events in the city centre when they • Continue to offer access to the collective authorities and increasingly affect businesses expertise of CityCo working on solutions directly • Offer discounted First Aid and other training with the private sector. workshops to the BID community • Promote the Citizen Aid app

The consultation process for Manchester’s next BID raised operational support as one of the desired major pillars for the 2018-23 Business SUPPORTING JOBS Plan. However, it was clear that all such operational activity should be additional to the AND SKILLS work undertaken by Manchester City Council and other public bodies. WE WILL:

• Work with Manchester City Council and Job Centre Plus to offer job opportunities in the BID area, via their Employer Suite

40 41 DELIVERING POSITIVE PR EXPANDING THE CITY WORKING WITH MARKETING FOR THE CITY CENTRE HOSTS SCHEME PROMOTIONAL PARTNERS

& PR WE WILL: WE WILL: WE WILL:

• Continue to use PR generated by our • Continue to deliver the service as the first • Continue to work with partners (principally BID events to improve the reputation point of welcome for visitors, 363 days a year Marketing Manchester, Manchester City and image of the city centre as a vibrant Council and Transport for Greater Manchester) • Continue to operate as a first line of reporting place where great things happen to promote the city centre offer to regional, The first Manchester BID for operational and street issues national and international audiences • Continue to provide opportunities for • Expand the range of languages on offer in focused on a ‘business is open’ members to benefit from PR generated • Continue to maximise city marketing partnerships the hosting team in the city centre to promote the BID’s annual event programme message to support BID levy • Increase opportunities for BID members to • Deliver new marketing materials to feed in information and news to daily briefings payers during the cross-city promote the city centre including Metrolink tram works. This new guidebooks • Develop further links between retailers, included investment in seasonal F&B, hotels and other sectors to DEVELOPING DIGITAL DEVELOPING OUR MYSTERY campaigns in partnership support the city centre brand PROMOTION SHOPPING AWARDS with Marketing Manchester, Manchester City Council DEVELOPING NEW WE WILL: WE WILL: ACTIVITY AROUND • Explore new channels for digital exploitation • Develop the Manchester Mystery Shopping and Transport for Greater of the BID’s ‘ShopMCR’ and related brands, Awards as a scheme and event, including Manchester, as well as support INTERNATIONAL encouraging greater engagement from BID evaluating how BID brands reflect the members to share content, maximise cross- Manchester welcome for the visitor welcome AUDIENCES promotion and spread positive PR offered by our City Hosts and

v publication of stand-alone WE WILL: • Develop Manchester’s growing China and pieces of city centre marketing Gulf ‘readying’ activities in partnership collateral. The substantial PR with Marketing Manchester and v Manchester ChinaCelebrate Forum e.g. offering opportunities offered by the BID’s welcome training and supporting new digital paymentChinese platforms such as NewCelebrate Year event strand generated global WeChat pay Chinese New Year coverage for the city centre. • Expand support for campaigns focused on luxury retailerswith and food and Metrolink drink with Metrolink e.g. familiarisation trips for national and 曼彻斯特庆祝中国春节 As with the BID’s major events, international曼彻斯特庆祝中国春节 journalists and bloggers • Develop marketing content and collateral Thursday 4 — Sunday 7 we will continue to grow what aimed at international students February 2016 we are already doing, launch • Provide content and activities generated Take the tram to Chinese New Year. Thursday 4 — Sunday 7 Nearest city centre stops: Market Street, by city centre businesses to support Exchange Square or Deansgate-Castlefield new activity and support February 2016 Or discover the real thing. From June, Marketing Manchester’s campaigns fly direct to Beijing with Hainan Airlines. members in taking advantage Nearest stop to China: Manchester Airport chinesenewyearmcr.com Take the tram to Chinese New Year. @CNY_MCR of all the promotional Nearest city centre stops: Market Street,

Headline Sponsors opportunities on offer. Exchange Square or Deansgate-Castlefield Sponsors Event Partners Cultural Partners Media Partner Or discover the real thing. From June, fly direct to Beijing with Hainan Airlines. Nearest stop to China: Manchester Airport

42 chinesenewyearmcr.com 43 @CNY_MCR

Headline Sponsors Sponsors Event Partners Cultural Partners Media Partner LOBBYING

The Manchester BID levy payers SUPPORTING CITY REPRESENTING involved in the consultation CENTRE BUSINESS CITY BUSINESS process want to ensure that their voice continues to be WE WILL: WE WILL: • Arrange and support meetings and • Bring together an annual meeting of • Promote the importance of retail, food and heard by senior officers in the briefings with senior officers in the public businesses across the city centre to beverage sectors in the local, regional and public sector. sector when necessary develop shared topics of interest national economy • Work through CityCo and Manchester’s • Represent retail and food and beverage • Continue to use the CityCo link to have a Integrated Neighbourhood Management in meetings with other sectors voice on behalf of BID businesses at the process to support the resolution of ‘top table’ in the city They also wanted to ensure • Ensure we speak with a common voice tactical issues over post-Brexit issues such as the impact that there was a clear • Work with retail agents and landlords to on jobs, skills and tourism understanding of the size attract the best complementary brands to the city; offering welcome tours to brands and importance of the BID in • Work with regional and national BID terms of the local economy. organisations to develop best practice and shared activity

Change the SUPPORTING CITY way you give CAMPAIGNS and really help Manchester’s WE WILL: homeless. Donations to Big • Support Manchester City Council, Change go to better use. Greater Manchester Police, and Greater Manchester Mayoral campaigns that Your money could get someone training for a job, or a deposit to move into a flat, affect businesses within the BID area BIG or tickets to travel for interviews or to reach family out of town. • Support the continuing evolution of Manchester’s transport network CHANGE Big Change builds people’s It’s not just about independence off the streets. And • Alongside our partners, support we stay in touch with those you help, money. Big Change behavioural change campaigns aimed MCR. so your donation works long-term. needs your time, at staff and customers around rough Your kind donations have helped skills and more. sleeping, litter and other issues CO.UK hundreds so far — thank you for your support. Help us make a Big Change in Manchester by giving differently Find out how to help at: BIG CHANGE MCR.

44 CO.UK45 INTERNAL COMMUNICATION

The tragic events of 22 May LISTENING TO BUILDING THE BID DEVELOPING 2017 at Manchester Arena LEVY PAYERS COMMUNITY INTELLIGENCE AND DATA demonstrated the necessity WE WILL: WE WILL: WE WILL: of being able to communicate • Host an annual event to listen to feed • Continue to use the manchesterbid.com • Continue to gather and provide footfall quickly and efficiently with back on future needs and inform the website as a resource tool for members and sales data locally and to national BID community about plans and events and regional managers • Deliver information for staff teams around businesses across the city • Circulate and use an annual survey of security and counter-terrorism awareness • Provide strategic information on the levy payers development and growth of the centre. Within ten hours of the • Share campaigns for staff and customers city centre e.g. CityCo’s Manchester • Provide quarterly printed reports to around social issues such as litter, linked Development Map bomb, we sent out the first of update on BID activity to the city’s #OurManchester campaigns • Ensure businesses have accurate many briefings across the BID, • Develop sector groups to encourage • Help promote city centre retail, food information about the impact of events businesses to work together and beverage to employees and residents and to head and regional offices, in the city centre • Have an independent full evaluation of the across the city centre • Provide bespoke event notices around while the hosting team on the effectiveness of the BID after three years • Offer full access to CityCo events and road closures, targeted to those briefings, providing information on the businesses that will be affected ground provided reassurance future of the city centre and the latest news.

In more positive circumstances, keeping businesses updated on events in and around the city and advanced performance statistics helps support decisions over major funding investment and keeps them running through events like the City Games.

TRACKING THE IMPACT A performance health-check Monitoring operational and Shopper behaviour (e.g. reasons Added value secured through Event and campaign success (retailers and shoppers) security services for visit, frequency, perceptions, the BID’s work spend patterns) through surveys — Footfall trends — Trading trends — Reporting of flagged — Contra deals The BID will continue environmental issues — Satisfaction ratings — Event attendance — Footfall trends — Sponsorship to monitor the — Demonstrable action to — Gauging barriers/ any — Redemption of promotions/ perceptions of visitors — Unit occupancy levels resolve reported issues underperformance — Voluntary contributions offers — Shopper demographics Stand-alone footfall data — PR coverage/value to the city centre, — Security and resilience — Identifying areas for briefings and training held improvement — Footfall trends across the — Web hits/media downloads and analyse footfall retail core — Area of additional street — Likelihood for recommending — Marketing coverage/value statistics to provide the cleaning delivered city centre as a retail — Manchester vs national trends destination — Partnerships delivered best feedback on city — Volunteer clean up — Inclusion of daytime/ days delivered evening analysis centre performance. — Updates around protests and major events 46 47 HOW THE 2018-2023 BID WILL BE MANAGED

GOVERNANCE MANAGEMENT

The Heart of Manchester BID The Manchester BID is managed Company is an independent, not- by CityCo, the city centre for-profit limited-by-guarantee management company for company, governed by a Board. Manchester and Salford.

The Board is made up of representatives from levy The Chief Exec and staff are responsible to the BID paying businesses alongside non-exec directors from Board for the delivery of the Business Plan. All stakeholders. The Chair of the BID is Jane Sharrocks, decisions on staffing – whether in or out-sourced – General Manager of Selfridges. are taken by members of the BID Board, usually through the finance committee. Alterations to the Should the BID ballot be successful, we will ask for Business Plan are agreed by the Board. expressions of interest in joining the Board early in 2018, with a view to the new Board being appointed CityCo has property and other members within the for April 2018. The Board will represent all businesses BID area, as well as numerous members outside of across the BID area and members will be asked to the BID. Linking in to CityCo means that the BID is part serve for a three-year term, which can be extended. of a wide network of businesses across the city centre. In practice, it means that the BID is subsidised by The new Board will, alongside the Chair, have receiving operational support, events and promotional representatives from businesses within and without activity just by virtue of the link. For instance, the Manchester Arndale, alongside representatives major counter-terrorism awareness event that took from large retailers, one from the F&B sector, and place after the Manchester Arena attack (see page 19) City Council, GMP and local landlord representation. was fully funded by CityCo and its non-BID partners. The Board will meet four times a year. An officially constituted finance committee will meet to make As CityCo manages the company, and already has recommendations to the full board. offices and systems, overhead costs incurred by the Manchester BID company are among the lowest, A number of sub-groups will report in to the main percentage-wise, in the country. This ensures that Board, looking after specific areas of the Business the vast majority of levy payments can be put Plan (including operations, marketing and events, towards the delivery of work. and communication) and will also be open to non- Board levy-payers. Alongside these, sector groups The levy is collected by Manchester City Council will be created to cover Food and Beverage, Jewellery, and operating agreements ensure the process Financial Services and other specific areas. We will is transparent. Manchester City Council charge hold an annual ‘business meeting’ alongside an £15,000pa for collecting the levy. annual report, to feed back on the activity in the year, to allow space for new priorities to be raised, and conduct a mid-term evaluation of progress.

48 49 49 2018-2023 FINANCES LET'S GET DOWN TO BUSINESS

INCOME

The BID levy will bring in approximately £1,150,000 in year one. Levy payments will increase by up to 2% per annum for inflation at the discretion of the Board, unless already capped. CityCo Finances: Year 1 Finances: Year 5 support equates to another £113,000 per year. It is our intention to increase revenue over the life of the BID by growing sponsorship for events and growing stand-alone Income Income revenue streams. It is anticipated that this will equate to at least 10% of the levy. BID levy £1,156,0531 BID levy £1,219,6539 Additional £50,0002 Additional £100,000 EXPENDITURE Total £1,206,053 Total £1,319,653 The majority of expenditure will be seen directly in BID projects 1.  Based on a 97% collection rate and personnel. It has been the intention of CityCo to ensure that Expenditure Expenditure 2.  Based on extra revenue generated overhead costs are among the lowest of any UK BID. Currently, through sponsorship and event they stand under 15% of total expenditure, and we should see income streams Events, Support and Marketing £542,1653 Events, Support and Marketing £610,94510 this reduced in the new BID. 3.  Developing and expanding current Within the expenditure lines, overhead lines reflect directly the range of events Operational Support £105,000 Operational Support £130,000 shared costs of office space and central staffing. This is done Working in conjunction with Marketing Manchester and on a completely transparent basis and overseen by the finance PR/Comms/Awards £50,0004 PR/Comms/Awards £50,000 Manchester City Council committee of the BID Board.

External PR Wardens/Hosting £181,0005 Wardens/Hosting £190,00011 CITYCO IN-KIND SUPPORT 4. Mystery Shopping Awards and general comms In order to increase the overall resources available to the Total £878,165 Total £980,945 Footfall figures and weekly Manchester BID, management company CityCo will make reports on sales in-kind support each year to the value of £113,000. This is 6 12 Core staffing £118,732 Core staffing £128,520 5.  Hosting presence 7 days per week, based on specialised skills available and partnership working 363 days a year throughout Manchester and Salford. Administration costs Administration costs 6. BID Manager and support staff CityCo is an independent membership organisation and offers Overheads and shared services £134,8107 Overheads and shared services £137,060 7. Office and management overheads, shared with CityCo operational and security support to its members. It is supported Levy Collection, Levy Collection, financially by its members and by the city councils of Manchester 8.  Based on Manchester City Council 8 maintenance and admin £18,500 maintenance and admin £18,500 fees (£15,000), plus administration and Salford. Within the BID area, many of the major landlords for collection and administration pay into CityCo, which allows the company to subsidise the Insurance/Audit £5,500 Insurance/Audit £5,500 of levies operation of the BID. Membership/subscriptions/ Membership/subscriptions/ 9.  Based on 97% collection rate with CityCo works very closely with Manchester and Salford’s public Legal/other £2,500 Legal/other £2,500 a 2% per year inflationary increase if Board agree agencies to make sure the city centre is working as efficiently Depreciation £3,333 Depreciation £2,000 10. Intention to expand current events as possible and we are raising standards. This includes advising and launch new ones members on environmental and public realm issues and Total £164,644 Total £165,560 11. Based on inflationary pay increases anything that may affect productivity, access, health or safety. over 5 years – subject to Contingency £40,000 Contingency £40,000 Board approval CityCo helps to resolve daily operational problems as well as address longer term concerns; issues could be to do with litter, 12. Final year salaries based on a 2% annual pay increase (subject to street-cleaning or the removal of commercial waste for example. Year 1 total expenditure £1,201,541 Year 5 total expenditure £1,315,024 Board approval) We judge the value of this work to be £113,000 per year.

50 51 The BID levy rules The BID ballot rules

1. The Local Government Act 2003 and the Business 11. The owners of empty or unoccupied properties 1. Ballot papers will be sent to all eligible 6. In order for the proposal to be successful Improvement District Regulations (England) 2004 or hereditaments will be liable for payment hereditaments in the Manchester BID in at ballot the result will need to meet, as a enables the local authority to issue a demand of the BID levy. November 2017. minimum, two independent criteria which are: for a BID levy. The BID levy is collected by the (a) of those ballots returned by the close, Council and held in a separate account ("the 12. Levy Calculation 2. Prior to this date, Manchester City Council will those voting in favour of the proposal must have completed a canvass process to identify BID Revenue Account") for the exclusive use of 12.1 The BID levy for each financial year is to be exceed those voting against it, and (b) of the BID. The liable person to pay the BID levy is a voter list which will be used for the purposes those ballot papers returned by the close, calculated by multiplying the hereditament's of the ballot. the ratepayer liable for non-domestic rates in rateable value as shown in the rating list on the total rateable value of those properties respect of the hereditament. 1 April 2018 by the relevant percentage in 3.  Each property or hereditament subject to the or hereditaments which vote in favour, must exceed the total of those voting against. 2. Hereditaments within Manchester Arndale will Paragraphs 2 – 4. This rateable value will be BID will be entitled to one vote in respect of this pay a BID levy rate calculated as 1.15% of their fixed and will be used to calculate the levy BID proposal in a 28-day postal ballot which will 7. It is intended that the result of the ballot will rateable value. throughout the term of the BID, April 2018 – commence on Monday 6th November 2017, and be announced on Tuesday 5th December 2017 March 2023. close at 5pm on Monday 4th December 2017. or at the earliest time thereafter. 3. Properties and hereditaments within Manchester Arndale that have a frontage onto an external 12.2 Subsequent changes to the rateable value of the 4. Ballot papers received after 5pm, Monday 4th 8. If successful at ballot, the BID will commence street will pay a levy rate calculated at 1.25% of hereditament will have no effect on the amount December 2017 will not be counted. delivery of services in April 2018 and will of the levy, including any retrospective changes. their rateable value. 5. The classification of any property or continue for a period of five years to 2023. 4. For all other properties and hereditaments, 12.3 No account will be taken of any rating hereditament (rateable commercial unit) as 9. In developing the rules that will apply to the the rate will be 1.4% of their rateable value. revaluation during the term of the BID, within the BID shall be one from which goods Heart of Manchester BID, consideration has been 2018 – 2023. and/or services are sold through a face-to-face given to ‘The Industry Criteria and Guidance for 5. Only hereditaments with a rateable value interaction with customers (‘retail’), where the 12.4 Exceptions to this will be where any new BIDs’ (2017) published by British BIDs on behalf £47,750 or more per annum will be liable majority of operating hours are within the period of the ATCM, Revo, the BRC, intu, and the BPF. for payment of the BID levy. properties are shown in the rating list for the 9am-8pm. This will include, but not be solely first time, in which case the rateable value related to, shops, banks, building societies, 6. Any business whose annual combined BID levy shown in that list will be used, and any change takeaway food outlets, food and beverage liability exceeds £28,750 will have their total of use or a physical change to a property establishments, financial services, travel contribution capped at this sum. This will also or hereditament including inter alia; new agents, hairdressers, gyms and betting shops. apply to any business which operates from construction, merger, subdivision, extension The levy will also be applied to properties and more than one hereditament within the BID and refurbishment. hereditaments which come into use, as defined area under the same trading name. 12.5 If, during the term, the rateable value assigned above, during the five-year term of the BID. 7. Charitable organisations, who receive mandatory to a property or hereditament falls below relief on their business rates, will have their £47,750 for whatever reason, the property or BID levy reduced to 1.15% of rateable value if hereditament will be exempt from the BID levy they are not within Manchester Arndale, where from the date of the relevant VOA schedule. a discount is already applied. No other discounts or reductions shall apply. 13. Manchester City Council will be responsible for collection of the BID levy. 8. The number of properties or hereditaments liable for the BID levy has been calculated at 405. 14. Payment Date: the BID levy is a daily charge based on rateable value. It is to be paid in full YOUR VOICE, 9. The levy may increase each year by a nominal in advance, the payment date being 1 April in amount to reflect inflation. This will not all financial years or within 14 days of a demand be higher than 2% per year, and will be notice being served whichever is the later. YOUR VIEW, considered each year by the BID Board. For the purposes of the BID Arrangements, a 10. The BID levy will be charged on a daily basis financial year is a period of 365 days (366 in a leap AND OUR in line with the NNDR system, meaning that year) – 1 April to 31 March inclusive. Adjustments SHARED VISION pro-rata refunds will be made to BID levy will be made for changes in occupation and revised payers who cease to be responsible for a bills issued. hereditament during any financial year.

52 53 YOUR BID, YOUR VOTE

A vote for another term of Manchester’s Business So, make the decision that Improvement District is a vote to build on success so far, promote Manchester across the world, really counts. deliver more operational and security services and build closer working partnerships. Electoral Reform Services (ERS) will conduct a postal BID ballot, in line with this timetable: A yes vote means you will direct influence over what happens in the heart of Manchester.

This is how you do it

All notices and voting papers Date Activity issued will be sent to the 23 October 2017 Official notification of ballot identified person/company eligible to vote. 6 November 2017 First day of ballot It is important that companies 4 December 2017 The last day of voting with multiple votes, i.e. those with more than one 5 December 2017 Announcement of the ballot result hereditament within the identified BID area, return April 2018 Manchester’s second BID term starts a voting paper in respect of each rated property. Proxy nominations will be permitted. The time to decide is now. Vote YES for Manchester’s next BID.

How to vote

1. Receive ballot paper by post 2. Fill out your details in full 3. Cross the voting box 4.  Post back in the 1. 2. 3. 4. reply-paid envelope to: Electoral Reform Services Ltd, The Election Centre, 33 Clarendon Road London N8 0NW If you do not receive a ballot paper, please contact Manchester BID NB. It is important that you return Manager Phil Schulze on 0161 838 your ballot paper to this address. 3250 or [email protected].

54 55 manchesterbid.com @manchesterbid

Phil Schulze Manchester BID Manager [email protected] 0161 838 3250 56