NO. 1 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. Page 01 The Brand

Since 1851, Cluett, Peabody & Co., Inc. (a subsidiary of PVH) and its predecessors have been producing for the Ameri- can man. Since its introduction in 1885, Cluett‘s ARROW brand has been a cornerstone in the American men‘s dress bu- siness, defi ning authentic American style. ARROW commands extraordinary brand recognition for its fashionable yet functional apparel, and consistently ranks in the top 50 in consumer brand awareness in the United States. The History

In 1820, Hannah Montague created the fi rst detachable shirt in her home in Troy, NY as a way of cleaning her husband‘s col- lar without laundering the entire shirt. In 1851, Ebenezer Brown recognized the possibilities in the detachable collar industry and began to manufacture collars in the back of his general store in Troy and the predecessor to the original Cluett, Peabody & Co., Inc. was born. This modest beginning would eventually lead to the introduction of the ARROW brand in 1885 as a pioneer in men‘s fashion. From that point forward, the history of ARROW and its products closely followed the shifts and trends in Ame- rican culture. As times changed, ARROW adapted accordingly, offering the product, fabric and fi t that its consumers demanded. After WWI, detachable collars were abandoned in favor of soft attached collars like those soldiers had become so accustomed to having on their uniforms. Conventional white shirts ruled in the 50‘s and fl amboyant colors and patterns refl ected the turbulence of the 60‘s and 70‘s. Fashion marched onward, and ARROW was available as a redesigned product, appealing to the renewed conservatism of the young, urban professional in the 1980‘s. This unique ability to cater to the needs of its customers while offering „authentic American style“ has been the foundation of the ARROW brand‘s continued success. PVH seized upon this by acquiring the brand in 2004. ARROW & SEIDENSTICKER

In recent years, PVH has been expanding ARROW‘s global distribution, capitalizing on its classic American style. In 2012, PVH announced an agreement with Seidensticker Private Label GmbH to license the ARROW brand in Europe. The agreement includes the distribution of men‘s woven and knit sport shirts and dress shirts designed and manufactured by the Seidensticker Group. Distribution includes wholesale, retail, shop-in-shops and e-commerce throughout selected countries in Europe. The fi rst collections were launched in Spring 2013.

11890890 tthroughhrough 11899899 11890890 tthroughhrough 11899899 11900900 throughthrough 19091909 11900900 throughthrough 11909909 The home of Hannah An original page from Early in ARROW’s history, ARROW showcases how Montague in Troy, New one of Coon & Co.’s style they began using humor they pay close attention York where legend has it books showcasing their in their advertising. Here to detail in this adverti- that the first detachable latest collar styles and a robust washer woman sement from the 1900s collar was invented in the exact measurements is portrayed as the “tub showcasing their convi- the 1820’s. of each collar. and rub terror.” nient barred-end but- tonhole. Page 02 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. NO. 1 No. 1 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. Page 03 The ARROW Classic Guy Six ways how to wear an The ARROW Denim Guy

The Classic type… is sociable, self-confi dent, looking after high quality and affordable garments with a ARROW scarf ! The Denim type… takes the opportunity to live out the smart and high-end sophisticated, contemporary and fashionable look, completed by a small twist. denim style, fancy, clean and dressed as a genuine guy with a 360 approach The City Slicker towards Classics and Casuals. When out and about in the crisp city air, this classic knot is a no-nonsense choice that keeps your scarf neat and stylish with no fuss. Simply fold the scarf in half length- wise and wrap it around your neck, pulling the loose ends through the loop that was created by the fold. The City Slicker knot instantly adds a clean, put-together shape to your outfi t, whether that be a cozy sweater and chinos or a dapper suit. The Sophisticate SOHO, his Area. This scarf style is the perfect balance between put together and laid-back. Drape the scarf around your neck, leaving one end shorter Soho, New York City. Broadway buildings in the than the other. Wrap the longer end loosely sun. His thoughts:„When I was younger, I thought around your neck once or, if you would like a more bundled look, wrap it around twice that the fi re escapes on this part of Broadway were with both ends lying in the front. Allowing staircases that led right up to the sky: modern-day one end to be slightly longer than the other gives a more natural and spontaneous look, beanstalks for all urban Jacks (of Jack and the Be- but the length can be adjusted to your pre- anstalk). It was as if there was a whole other city ference. The sophisticate style can be paired up there in the blinding sunlight only accessible with anything from a winter coat to a T-shirt and cardigan. to those clever enough to climb up the stairs.I still like to imagine that this is the case.“ The Ivy Leaguer Look like a regular Harvard man with this MUST HAVE! elegant and studious scarf style. The Ivy Le- He loves it! His Drink. His way to aguer can go from very formal to a casual The DENIM day look depending on the outfi t and scarf listen to good itself. There are two variations: the scarf dra- shirt with the ped over the blazer (like step 1) or tucked new modifi ed music. under the (like step 3). This style can One of the things he really likes be worn with an opera scarf over a tuxedo or shark collar! with a blazer and sweater. to do!Listening to good music, relax & calm down! The ARROW Casual Guy The Connoisseur His Accessories. His Bike. Because The Connoisseur is reminiscent of He is really smart & clever. He The Casual type… feels comfortable in a total look with an American heritage, wearing modern high quality an ascot, it is perfect for a man who enjoys uses the ultimate way to travel garments with a European touch, thinking in terms of fabrics, designs and lifestyle infl uences. the fi ner things in life. To create The Con- noisseur, lay the scarf around your neck so through the City -- car-free, both ends are even in the front. Bring one end safe and easy. With lots of fun! What he loves to eat. over and under the other like a single knot. Drape the front end over the back and adjust GRILLED AMERICAN RIBEYE length to your liking. This style can be worn „TOMAHAWK-STYLE“ WITH BARBEQUE SAUCE loose (like step 4), but also looks great when tucked into a blazer or a v-neck sweater. The INGREDIENTS FOR 4 PERSONS: FOR THE B-B-Q SAUCE: Connoisseur gives a refi ned air to your ever- 2 Tomahawk Steaks à 800-1000 g 400 ml strained tomatoes 2 tbs lemon juice yday garb. A little bit of rape oil 1 tbs tomato paste 1-2 tsp chili powder/fl akes Sea salt 3 tbs Ketchup 1 tbs olive oil The Jet Setter Fresh ground black pepper 100 ml orange juice 1 small onion (fi ne diced) Adopting this classic scarf style will give an 2 tbs honey 2 garlic cloves effortless feel to your outfi t. First, drape the 2 tbs maple syrup 1 dash of Worchester sauce scarf around your neck with one end shorter His Loft. 2 tbs red wine vinegar 2 tsp sea salt than the other. Next, wrap the longer end of 2 tbs Dijon mustard 1 tsp fresh ground pepper the scarf across the front of your neck and let it hang over your opposite shoulder. If the scarf is extra long, wrap it around your neck once before placing it behind your shoulder. The Jet Setter will let you look like a globe- PREPARATION: trotter in no time. Mix all ingredients for the B-B-Q sauce together and bring to a short boil. Let it simmer for 10 minutes at low heat, cool slight- The Weekender ly and fi ll in small bowls. Like its name suggests, the Weekender is a more casual scarf knot that looks both cont- Wash the meat and pat it dry. Brush the steaks with oil and lay emporary and nonchalant. Start with one end it directly in the middle of the hot grill or hot griddle pan. Roast in the front, close to your neck, and wrap the both sides for 6 minutes medium-rare. Take the steaks off the long end around your neck until it is short. grill/pan and lay them on a preheated platter. Cover with alumi- Tuck both ends into the wrapped scarf and fl uff out for preferred volume. nium foil and allow to rest for 10-15 minutes. As you can see, wearing a scarf is a great Flavour the steaks generously with salt and pepper. Serve to- way to accessorize your style. Now that you gether with the B-B-Q sauce and grilled potatoes. know how to tie these 6 classic scarf knots, get yourself an arsenal of scarves to help The B-B-Q sauce is perfectly suited to glaze Spareribs or a ro- battle the bitter cold. ast. Just brush them with a pastry brush!

11909909 tthroughhrough 19191919 11920920 tthroughhrough 11929929 11920920 tthroughhrough 11929929 11930930 throughthrough 11939939 11940940 throughthrough 11949949 11940940 tthroughhrough 19491949 11950950 tthroughhrough 11959959 11950950 throughthrough 19591959 As the ARROW Collar Man Returning soldiers from The Golden Arrow line The back-to-school cam- From a 1949 issue of The 1940s Arrow adverti- A 1952 advertisement This 1952 clever Arrow ad took on international sta- World War I are thought from the late 1920s fea- paign in the Fall of 1937 LIFE, this ad features a sement uses the famous playing on the old “lip- was meant to add humor tus as an advertising icon, to be shown wearing Ar- featured the stylish stri- beautiful cave woman headline, “Arrow White stick on the collar.” to stale advertising in turing the Hampton col- Leyendecker began to add row Shirts in this adver- pes and patterned ties of dragging a man off in his Shirts.” the 1950s. lar for 35 cents. other “characters” to the tisement from the 1920s. the time. ARROW shirt. ARROW story as seen in this advertisement. Page 04 Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. NO. 1

In 2015

The secret of success? Be ambitious. Be confi dent. Be YOU!

In 2015

The new woman contents herself with ‚little‘ – entire satisfaction with wearing an ARROW white shirt and a perfect matching ARROW bow tie – that´s what makes her smile.

11960960 tthroughhrough 19691969 11960960 tthroughhrough 19691969 11970970 throughthrough 11979979 22014014 This 1960s Valentine’s With bold 1960’s colors, ARROW introduced MachII Arrow lounged a limi- Day ad that ran in Sports ARROW gave an edge to with a slim and tapered ted edition shirt! A shirt Illustrated hightlights the sport shirt for the look in this 1970s adcam- without a single stitch! Arrows disappearing young American male. paign. No scars! No needles! kisses product to consu- No stitch! Just perfection! mers.