Preserving Local Journalism and Cultural Programming

Kentucky Public Radio, Inc. d/b/a Louisville Public Media

2010 Annual Report

OUR VISION

As a trusted non-profit, community-owned institution, Louisville Public Media (LPM) exists for the benefit of our community. Its stewardship is guided not by commercial or corporate interests, but by a vested interest in the well-being of our citizens. Combining our mission with a history of award-winning journalism, public affairs and cultural programming, LPM stands uniquely qualified to secure, develop and deliver a trusted local and independent news service and safeguard a place on-air and in free live performances for essential cultural programming. Our vision is to meet the news, public affairs and cultural needs of our community in the 21 st century — on-air and online.

1.) About Louisville Public Media Public Service = Community Strength

2.) Digital Newsroom Project

3.) Ohio River Radio Consortium

4.) Arts & Humanities

5.) Partnering with the Community

6.) Financial Report

7.) Awards and Recognition

8.) Leadership

9.) Gratitude

About Louisville Public Media Locally owned and operated 501(c)(3)

Louisville Public Media (LPM) is a not-for-profit corporation serving our community with three distinct public radio stations: 89.3 WFPL, Classical 90.5 and 91.9 WFPK. Each format fills a specific need in our community. Each station sustains a growing audience that shares a desire for rigorous, unbiased, independent journalism, long-form coverage of local news and culture, insight into national and international issues, and expansive musical exploration. We reach more than 150,000 listeners a week , broadcast 24 hours a day, seven days a week, and provide a full spectrum of digital offerings to enrich the listening experience and to serve those beyond the reach of our transmitters. Our community receives 504 hours per week of trusted local, national and international news, insightful features, and inspiring arts and cultural programming. It’s a rare level of service that is unique to Louisville.

Louisville’s NPR News Louisville’s Fine Arts 91.9 Radio Louisville is Station is the trusted Station gives life to our our region’s award- source for independent, city’s cultural winning hub for fact-based news. We community. With 24/7 independent, adult offer 24/7 local, national classical music and fine alternative music and and international news, arts features, interviews American gems like jazz culture, and public and event listings, we and bluegrass. WFPK affairs. As other media offer a unique local introduces you to outlets narrow their connection. We significant new music, scope and reduce local champion area artists connects you to coverage, we are and cultural institutions Louisville’s best and working to expand the and offer an escape plays your long-time breadth of local news from our raucous world favorites for an eclectic and give voice to with music that feeds mix that can’t be heard multiple perspectives. the soul and expertise anywhere else. We We know that local that illuminates the art. nurture local, regional, news informs, engages, Join us online and in the and national artists, and and draws a community studio for free weekly explore their music with together. Take part in performances by local you 24/7. WFPK is an the conversation online and visiting artists on interactive community and on-air. WFPL.org Lunchtime Classics ®. on air, online, and at our WUOL.org live performances. Visit our studio each week for our free Live Lunch ®. WFPK.org

Public Service = Community Strength

When Louisville’s civic leadership founded 89.3 WFPL more than 60 years ago, they launched a tradition of innovation, entrepreneurship and uncommon public service. Inspired to meet the evolving needs of our community, Mayor Charles Farnsley and Clarence “Skip” Graham, the director of the Louisville Free Public Library, created Louisville’s first public radio station. Both leaders fully understood the value of information, education and culture in the quality of life and development of Louisville and its citizenry. They saw the need for innovative ways to provide access to learning and recognized that a public radio service could “become a vital community agency for social cultivation and strength.” Louisville’s vision for 89.3 WFPL predated NPR’s first broadcast by 20 years, and the Public Broadcasting Act by 17 years.

“…information is an essential community need. It is as real a need as education, jobs, housing and a vibrant cultural life.” - -- John S. and James L. Knight Foundation

In 1993 Louisville made public radio history when the three public radio stations were brought under one umbrella organization. The partnership maximized efficiencies in station management and content and removed duplication in programming with station-specific formats. What began in 1950 as a single 10-watt radio station has evolved in tandem with the community to become a multi-platform public service with global reach. In 2008, the name of the organization was changed to Louisville Public Media to better reflect the organization’s commitment to the new, interactive media platforms that our community now demands. LPM serves as a community convener for public affairs, civil discourse, and culture. It presents free public concerts of local and up-and-coming national musicians, and leverages community resources through partnerships and media sponsorships (with more than $300,000 provided annually in free promotional support). The breadth of LPM’s impact in our community is cultural, economic, intellectual, and inspirational. Its footprint is as large as its reach – all of Metro Louisville.

louisvillepublicmedia.org

MISSION STATEMENT

Our mission is to provide quality news, information and music that enriches, engages, educates and entertains our community through radio and emerging media.

VISION STATEMENT

Our vision is to be the most recognized and chosen media source throughout our diverse and evolving community.

In August of 2009, the LPM Board of Directors and members of the staff devised a strategic plan to guide the organization over the next several years.

STRATEGIC GOALS

l. To become the leading source for news and information on radio and online in our community within five years. 2. To increase the diversity of our staff and programming to better reflect our community. 3. To use emerging media to reach and serve a larger and more diverse audience.

louisvillepublicmedia.org RADIO COVERAGE AREA

AUDIENCE GROWTH AND SATISFACTION

The audience for our three stations has more than doubled in the last fifteen years, according to Arbitron ratings. The audience for WFPL 89.3 (news and talk) increased 51.5% from 2005-2009. Our stations have the second largest radio audience in the market among persons aged 35-64. Our listeners are twice as satisfied as the average commercial radio listener in our area (Media Audit). While commercial radio listening nationwide has declined, public radio’s audience has grown 58% since 2000 (Pew’s 2011 State of the Media Report). The number of listeners who contribute to the station has more than doubled in the last ten years and is projected to reach 10,000 by the end of the fiscal year.

5 louisvillepublicmedia.org The Digital Newsroom Project Preserving Local Journalism and Cultural Programming

A sense of urgency now fuels national (and international) debate concerning the rapid decline of quality journalism. Central to the discussion by foundations, educational institutions and governments is the future of local news and what becomes of communities that lose not only the watchdog journalism protecting their interests, but a breadth of scope, a depth of educated perspectives, sound local information that connects them, and a reasoned approach that counters the shouting extremes on commercial airwaves. The crisis in American journalism is being felt in our own community. Our local newspaper continues to lay off reporters and offer less local reporting as the economic model which sustained it over many decades evaporates. Television newsrooms are being reduced dramatically and radio news has disappeared from many stations. Strong local content at radio and television stations is being replaced by syndicated programming produced by corporations far removed. Democracy is not possible without an informed citizenry and journalism that monitors the powerful, but that kind of credible journalism is disappearing at both the national and local level.

“The flow of local news is as important as the flow of jobs, or the flow of traffic, or electricity. It is a resource essential to a properly functioning community – a resource we can no longer take for granted.” -- John S. and James L. Knight Foundation

Acknowledging the compelling need to take action, Louisville Public Media has amended its strategic plan to focus significant time and resources on broadening its role as a trusted news provider. We are “building a newsroom of the future” to meet the expanding needs of our community. Local, inclusive, and interactive, this digital newsroom promises to innovate and safeguard the quality of news that is indispensable to our community’s quality of life and lifelong education.

louisvillepublicmedia.org Ohio River Radio Consortium Improving literacy in environmental issues that are fundamental to our future

What began in 2008 as The Ohio River Project with one reporter’s focus on environmental issues has grown to become The Ohio River Radio Consortium, a network of reporters from stations located throughout the Ohio River watershed – from Pittsburgh, PA to Cairo, IL.

Our mission is to reach the widest possible audience with fact-based reporting about the environment, and to raise the level of awareness and conversation about environmental threats and climate change. The Consortium shares content freely with stations, and seeks community partnership to increase its impact. www.ohioriverradio.org

In the inaugural year, LPM:

• Developed a regional reporting consortium to engage reporters and public radio stations throughout a seven-state region; expanding the scope of our reporting from local to regional, and multiplying our listeners significantly – from 80,000 to 800,000 potential weekly listeners

• Provided a consistent source of information on the radio and web that addresses the most pressing issues in the Ohio River Valley region; giving listeners a big picture view of the region’s environment

• Partnered with Hanover College to create a conference for regional reporters and scientists/researchers. It was designed to familiarize journalists with key regional environmental issues and to assist scientists in working with media; with a goal of enriching environmental reporting in the region.

• Partnered with the Louisville Science Center in conjunction with the University of Louisville to present a panel discussion about environmental implications of climate change in our region. It was free and open to the public and well attended, reflecting a strong level of community interest in the subject.

• Broadened our content, audience, and interaction through a project website, complementing broadcast materials and giving listeners regional context (ohioriverradio.org)

We are eager to build on the exceptional momentum gained in the first year of this environmental consortium.

louisvillepublicmedia.org Arts & Humanities Preserving a place on air for Louisville’s creative life and cultural organizations

Through reporting, interviews and cultural programming -- on air, online, live in our studio and offsite in our community -- LPM creates an essential platform for presenting and supporting arts and culture in our community. As an arts presenter LPM provides free weekly live performances of local, national and international artists, including concerts on the Waterfront that draw thousands of residents and visitors to our downtown. Its success helped Louisville secure an international award as a top city for festivals. The “Instrumental Partners” program places musical instruments into the hands of disadvantaged youths. The Young Artist Competition showcases gifted young musicians. As part of LPM’s new Digital Newsroom Project, these arts and cultural initiatives exist to ensure a place in local media for Louisville’s creative life and education; and to champion our local artists and institutions that sustain an important economic engine in our city. Together the three stations give voice to our local citizens, champion our area artists and cultural institutions, and bring visibility and understanding to our community’s arts and humanities. LPM is determined to fill the void left by commercial media.

Arts Presenter and Cultivator

® • The WFPK Waterfront Wednesday summer concert series at Waterfront Park, in partnership with the Waterfront Development Corporation, has become a city institution, drawing thousands together on the last Wednesday of the month from April through September. Performers included the Holmes Brothers, Joshua James and Sonos, Josh Rouse, ALO and Backyard Tire Fire.

• Free weekly performances in our studio on Fourth Street are presented by Classical 90.5 on Wednesdays and WFPK 91.9 on Fridays at noon. It’s difficult to single out just a few, but highlights from Lunchtime Classics included the Kentucky Opera, Kentucky Chamber Players, Dror Biran and Sergey Ostrovsky. Particularly memorable on Live Lunch were Ben Sollee and Daniel Martin Moore, David Gray, Leigh Ann Yost and other Louisville artists in Louisville Lullabies .

th • The fifth annual Holiday Choral Festival on December 13 at St. Martin of Tours featured the University of Louisville’s Cardinal Singers, Louisville Youth Choir and Voces Novae. The concert was broadcast on Classical 90.5.

• 2009 PNC Wealth Management Young Artists Competition winners included Joy Kim, violin (1 st place) and Anne Richardson, cello (2 nd place). Honorable Mentions went to Andrew Jones, piano; Chris Robinson, violin; Choong-won Jin, piano; Grace Yu, violin; and Doug Harville, oboe.

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Special Events

89.3 WFPL presented Robin Lustig, host of “BBC News Hour,” for a lunch and discussion on November 17, 2009, followed by a dinner for members of the Signal Society at Le Relais Restaurant.

On April 13, 2010, WFPL presented Kai Ryssdal, host of American Public Media’s “Marketplace,” for lunch and a discussion at Vincenzo’s and an evening event for the Signal Society at Rivue Restaurant and Lounge.

Some examples of Partnering with the Community

• 91.9 WFPK and Yum! Brands Foundation presented a Dare to Care Food- Raiser featuring Company of Thieves and Harper Simon with Wussy.

Company of Thieves performing at Headliners

“On top of having an awesome time, we collected 1200 pounds of food and 12 turkeys! That’s well over 1000 meals we’ll be able to serve people in need as a result of WFPK and Yum!” – Dare to Care Executive Director, Brian Riendeau Photo by Brittnie Meredith

• WFPK took Live Lunch to the University of Louisville’s Red Barn for a concert in the autumn of 2009.

• 89.3 WFPL provided media sponsorship and staff participation to the Michael Quinlan Brain Tumor Foundation’s Walk, Step Up for Hope , on May 8th at the Waterfront Park. The foundation holds a special place for LPM for being instrumental in the life of an extraordinary public radio volunteer, Phil Vancelette.

• As part of the launch of the Ohio River Radio Consortium, 89.3 WFPL partnered with Hanover College in Feb. 2010 to present a conference in Louisville, "Covering the Ohio River Valley: A Convergence of Media and Scientists." It was designed to familiarize journalists with key regional environmental issues and to assist scientists in working with media; with a goal of enriching

louisvillepublicmedia.org environmental reporting in the region.

• Also in February 2010, 89.3 WFPL partnered with the Louisville Science Center in conjunction with the University of Louisville to present a panel discussion about environmental implications of climate change in our region . It was free and open to the public and well attended, reflecting a strong level of community interest in the subject.

• Hosted a successful blood drive for the American Red Cross

Programming

• On 89.3 WFPL, NPR’s “On Point” with Tom Ashbrook replaced “Talk of the Nation” from 2 to 4pm, Monday through Thursday. “Science Friday” continued on Fridays. The change followed a two week test of the program. Listeners were asked to give their feedback. “On Point” is produced at WBUR in Boston and distributed by NPR. The show airs on 150 public radio stations across the country and its weekly audience is 1.1 million public radio listeners. Its audience had increased more than 40% in the past year.

• Classical 90.5 launched “Louisville in Concert” on Sundays at 6 p.m. to showcase area performances.

• Next Louisville: Recognizing that the 2010 mayoral race marked a turning point for Louisville, WFPL set out to explore the choices and changes ahead; to understand the competing visions; and to focus on the public as well as the politicians. “State of Affairs” helped give voice to individuals and neighborhoods and the issues important to them.

• PRX StoryMarket: In 2010, Public Radio Exchange (PRX) chose Louisville Public Media as its first partner station for StoryMarket, a project funded by the Knight Foundation. Stories will originate from stations, producers and listeners. Producers will then bid on reporting the story, and listeners contribute funds to see the story through to completion (broadcast and digital distribution).

louisvillepublicmedia.org

Financial Report

Annual Report For Fiscal Year ending June 30, 2010

Revenue

Net Underwriting Sales 1,734,334

Membership 1,330,147

Grant Income 403,948

Other Revenue 162,721

Total Revenue 3,631,150

Expense Station Programming & Operations 2,552,966

Fundraising 327,442

Management & Administrative Expenses 652,779

Depreciation 272,187

Total Expenses 3,805,374

Revenue Less Expenses (174,224)

Record-breaking membership drives included a new approach in the 2010 Spring Drive in which LPM raised the most money -- $500,000 -- a record goal in record time. Listeners and members were promised that the drive would end the moment the goal was met. It ended Friday at approximately 4 p.m. In FY2010 the economy took a deeper toll on underwriting sales, which were down approximately 15%. They were down 3% in the previous year. Because of the uncertain economic times, programming changes and consolidations were made for FY2012 in order to ensure that the 2012 budget would be met. This has meant a delay in progressing forward with elements of the strategic plan that require additional staff and investment. Greater emphasis is being placed on increasing the percentage of membership revenue, LPM’s most reliable source of income. Funding comes from multiple revenue streams: bi-annual membership drives; underwriting sales (business sponsorships); a grant from the Corporation for Public 11

louisvillepublicmedia.org Broadcasting; as well as the University of Louisville and Metro Government, as founding organizations. LPM is investigating the feasibility of a major gifts campaign.

REVENUE

Other Revenue 4%

Grant Income 11%

Net Underwriting Sales 48%

Membership 37%

EXPENSES

Depreciation 7%

Management & Administrative Expenses 17%

Fundraising 9%

Station Programming & Operations 67%

louisvillepublicmedia.org Awards and Recognition

• LEO Weekly’s Readers’ Choice Awards voted WFPK 91.9 “Best Local Radio Station”and WFPK’s host Laura Shine the “Best Local Radio DJ.”

• WFPL’s news department received a national award at this year’s Public Radio News Directors, Inc. (PRNDI) annual banquet held at the Brown Hotel in Louisville on Saturday, June 26, 2010. WFPL received a second-place award in the Best Newscast category, Division A (staff of five or more) for the 8:00am newscast aired on December 18, 2009.

• Todd Mundt, LPM’s Vice President and Chief Content Officer, was elected Board Chair of the national Public Radio Program Directors Association.

89.3 WFPL Received 29 Journalism Awards

WFPL was honored with 15 awards from the Kentucky Associated Press Broadcasters Association, including three first-place prizes, and eight Indiana AP Broadcasters awards, with four first-place honors. Kentucky Public Radio Frankfort Bureau Chief Tony

louisvillepublicmedia.org McVeigh received six Kentucky AP awards, including two first-place honors. Tony reports for WFPL and Kentucky’s six other public radio stations.

The 2010 Kentucky AP Awards were announced April 8 in Lexington:

First Place, Class One (large market) Best Use of Sound Elizabeth Kramer “Resurgence of Church Organs” Best Web Site WFPL Staff www.wfpl.org Best Sports Reporting Stephanie Crosby and Rick Howlett “Rick Pitino” Best Hard News Feature Tony McVeigh (KPR) “Steve Nunn” Best Political Coverage Tony McVeigh (KPR) “Speaker Stumbo”

Second Place : Best Special Series/Documentary State of Affairs “Gay History-Louisville” Public Affairs State of Affairs “Employee Free Choice Act” Best Hard News Feature (Tie) Stephanie Crosby “Tobacco for Good” Elizabeth Kramer “Charter Schools” Best Continuing Coverage (Tie) WFPL Staff “Flood Aftermath” Gabe Bullard and Rick Howlett “Football Coach Trial” Best Enterprise/Investigative Kristin Espeland Gourlay “Biomass Energy” Best Light News Feature Elizabeth Kramer “Teaching Deaf Children to Sing” Best Newscast WFPL Staff

Honorable Mention: Best Radio Anchor Susan Sweeney Crum Best Political Coverage Gabe Bullard “Jim Bunning’s Senate Seat” Best Special Series/Documentary Kristin Espeland Gourlay “Carbon Capture” Best Light News Feature Tony McVeigh (KPR) “Grand Theatre” Best Enterprise/Investigative Tony McVeigh (KPR) “Helmet Law” Best Continuing Coverage Tony McVeigh (KPR) “Beshear Strategy” Best Radio Reporter Tony McVeigh (KPR)

The 2010 Indiana AP Awards were presented April 10 in Indianapolis:

First Place, Metro (large market) Feature Reporting Elizabeth Kramer “Teaching Deaf Children to Sing” News Series Kristin Espeland Gourlay “Carbon Capture” Public Affairs Program State of Affairs “Employee Free Choice Act” Best Website WFPL Staff www.wfpl.org

Second Place: General News Gabe Bullard “Football Coach on Trial” Use of Sound Elizabeth Kramer “Resurgence of Interest in Church Organs” Best Newscast (under 5 minutes) 8:00am news December 2, 2009

Honorable Mention: Enterprise Reporting Kristin Espeland Gourlay “Biomass”

louisvillepublicmedia.org Louisville Public Media Board of Directors

Board Officers: Board Members:

Diane Tobin, Ph.D. Kim Baker Ralph Fitzpatrick, Sr. Chair Community Development Executive Committee Engagement Committee Committee on Board Committee University of Louisville Leadership and At Large Appointee Appointee Governance Mary E. Barrazotto Juliet Cooper Gray Metro Louisville Finance and Finance and Appointee Operations Committee Operations Committee Daniel T. Goyette At Large Appointee University of Louisville Vice Chair Appointee Christopher I. Boone Executive Committee Executive Committee Gill Holland Chair, Committee on Chair, Development Development Board Leadership & Committee Committee Governance Metro Louisville Metro Louisville At Large Appointee Appointee Appointee Christopher Doane Linda H. Caso Helene Katz Secretary/Treasurer Executive Committee Community Executive Committee Committee on Board Engagement Committee on Board Leadership and Committee Leadership and Governance Metro Louisville Governance Metro Louisville Appointee University of Louisville Appointee Appointee Robert Knaster John Robert Curtin Community

Development Engagement Committee Committee Metro Louisville University of Louisville

Appointee Appointee

15 louisvillepublicmedia.org Mary Ann Palmer Lee Powers Smith Robert L. Taylor (Bob) Executive Committee Finance and Finance and Committee on Board Operations Committee Operations Committee Leadership and Development University of Louisville Governance Committee Appointee At Large Appointee Metro Louisville Russell Zaino Appointee Dr. Brian Shumate Executive Committee Community Virginia Hamilton Snell Chair, Finance Engagement Executive Committee Committee Committee Committee on Board At Large Appointee Metro Louisville Leadership and Appointee Governance At Large Appointee

Louisville Public Media Advisory Council

Kristen Miller, Chair Josh Abner Aukram Burton Heather Fetner Staff Leadership Carl R. Hausman Kate Holwerk Donovan Reynolds, President Ricky Jones Todd Mundt, VP and Chief Content Officer George E. Lee, Jr. Dennis Stovall, Chief Financial Officer Bruce Maples Gray Smith, Director of Corporate Support Lorena Marin Scott Dowd, Major Gifts Dr. Marco Muñoz Stacy Owen, WFPK Station Manager Claudia Peralta-Mudd Daniel Gilliam, Classical 90.5 Station Manager Ian T. Ramsey Jennifer Goodman, Membership Manager Deborah Benberry Lloyd Robinson, Chief Engineer Williams Billy Hardison, Marketing and Events Specialist

louisvillepublicmedia.org Our Gratitude

Louisville Public Media is deeply grateful to our community of supporters: our membership of more than 10,000 individuals and families; our 564 volunteers; scores of corporate and business underwriters; local and national foundations and agencies; the City of Louisville; the University of Louisville and the members of our volunteer board and council – all of whom make it possible to sustain and further develop LPM’s service to the community. Our supporters help the stations with financial contributions, but also through the gift of their time, energy, ideas and passion. We rely on your generosity of spirit to make this public service thrive

We invite you to participate! Become a member at louisvillepublicmedia.org/support or call 502.814.6565 .

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