Case Study BEAM CONTROL 's Broadway To West End SHoW DMX Neo®

Disney West End All Photos by Deen Van Meer

Aladdin the musical sweeps you into a world full of The set had many movable pieces involving beauty, fun and breathtaking spectacle. It's an special effects and huge dance numbers. Aladdin's unforgettable experience full of adventure, comedy, Production Electrician, James Maloney, who was a and romance. The concept of Aladdin was to create part of the creation team for the world of Agrahbah an exotic world of wonder and who better to capture gave us his experience working with our gear "In that then six-time Tony-winning Scenic Designer Bob addition to the hundreds of City Theatrical Crowley and three-time Tony -winning Lighting Source 4 top hats, pattern holders & Designer Natasha Katz. Safer Sidearms™ and the custom moving light top hats for our Martin Viper washes and the miles of When the highly anticipated Disney musical was Blacktak used throughout the rig, here at Aladdin brought to theatrical life at Broadway's New we have over 30 different pieces of City Theatrical Amsterdam Theater back on March 20, 2014 in New wireless DMX gear, from first generation Show York City. City Theatrical was called onto supply DMX to Neo’s to D2 & D4 Dimmers, and in almost Wireless DMX, Dimmers, Top Hats, and a wide three years of virtually flawless operation we range of accessories. haven’t had to repair or replace a single piece of wireless DMX equipment.”

Now that Aladdin has taken the trip over to London's West End, the mission was to recreate the famous Broadway set that has drawn over a million people since 2014. City Theatrical was there to provide gear overseas once again to help the Genie fulfill wishes on the London stage.

Disney's Broadway star Aladdin Adam Jacob and James Monroe Iglehart The anticipation for Aladdin's debut in London has been tremendous. Aladdin found its ideal home in Cameron Mackintosh's stunning Prince Edward Theater. Aladdin will open on the West End after the hugely successful revival of the world-conquering musical Miss Saigon, which brought its second London run to a close this past February.

The crew at the Prince Edward Theater were ready to take on the same special effects, scenery changes that made the Broadway production of Aladdin a huge success. We spoke with senior Production Electrician, Ian Moulder. Ian told us his experience working with City Theatrical gear on the West End production "Well what can I say about City Theatrical’s wireless apart from the fact is does everything you want it to do" Ian stated. He talked about how all the wireless DMX was incorporated into the Aladdin set." The SHoW DMX Neo went into multiple pieces of scenery (35 plus receivers ) and never had a problem, never dropped out and always performed. I Love the Show Baby in particular, no fuss Disney's Broadway Aladdin star Adam Jacobs and hassle free". Ian mentioned that using the gear was easy to do and created no problems.

Aladdin has been playing on the West End now for over a month. Since Aladdin debut, the critics are raving that the scenery on stage transport you to a ancient Arabic city

City Theatrical has provided the benchmark in wireless DMX systems for architecture and entertainment. Nearly 100% of Broadway and West End shows that use wireless DMX use City Theatrical, as well as large music tours, and hundreds of permanent installations around Disney's West End Extras the world. Lighting professionals trust City Theatrical and SHoW DMX for their wireless DMX needs.