UNITED STATES POSTAL SERVICE VOLUME 35 NUMBER 10 OCTOBER 2000 WHAT’S INSIDE: 3 NATIONAL POSTAL FORUM 4 SURVIVING THE TECHNOLOGY BOOM MEMO to 5 NATIONAL POSTAL FORUM AWARDS 6 FROM BIG BROWN TO BIG GREEN MAILERS 8 PRODUCING A PRO LEGISLATIVE UPDATE Customers talk about NETPOST™ postal reform ust like the U.S. Postal Service needs Mailing “ reform, so does our industry,” says JBarbara Spruill, director, Service Cen- Online ter Operations, American Psychological Assn., Washington, DC. Spruill was commenting on launched the “Postal Reform and the Promise for Tomorrow” presen- tation given at the 2000 National Postal Forum in Anaheim, CA, by Deborah Willhite, USPS senior vice president, Govern- he U.S. ment Relations and Postal How to get started Public Policy. Service’s Postal ustomers can sign up for T “We publish 300 latest eCommerce Service via NetPost Mailing Online by C books and 15 jour- product — NetPost™ www.usps.com. The Postal visiting usps.com and regis- nals, and have to Mailing Online — was Service then makes arrange- tering. They will be assigned face the fact that the launched at the National ments for the printing, assem- a customer ID and a security younger generation Postal Forum in Anaheim, CA. bling, stamping and mailing. password, and then they are is looking to do ev- “NetPost Mailing Online Designed to address the ready to go. erything on the offers online solutions that needs of small- to medium- A typical customer com- Internet. This is not only allow our customers sized mailers, NetPost - poses a document using con- revolutionizing the publishing business and will to communicate with their ing Online maximizes cost ventional desktop publishing or reduce our future mail volumes,” Spruill ex- clientele more efficiently, but savings for the consumer by word processing software; ac- plains. save them time and money as commingling mailings, using cesses the Postal Service Willhite and her co-presenters (Robert well,” said Deputy Postmas- a network of commercial Website and selects various Reisner, USPS vice president of Strategic Plan- ter General John M. Nolan. printers and automation capa- printing, finishing and payment ning, and Adil Zainulbhai, director of McKinsey With NetPost Mailing bility, presorting the mailing options; submits a mailing list & Company) made a number of points on re- Online, customers can elec- and entering the mailing clos- for standardization based on form. But customers really sat up when Willhite tronically — and securely — est to its delivery point. the Postal Service’s current ad- forthrightly told the 200 attendees at her ses- transmit documents, corre- The pricing for NetPost Mail- dress database; and completes sion that “some customers are concerned that spondence, newsletters or ing Online is based on various submission of the job by send- postal reform means just an excuse to raise similar mailings, along with options desired for the mailing ing the electronic version of the prices. That’s not what reform is about,” she their mailing lists, to the in question. The options range document and a mailing list to continued on page 2 the website. continued on page 2

MEMO to MAILERS OCTOBER 2000 1 Business crime prevention tips letters from the Postal Inspection Service Memo to Mailers readers are invited to write letters or send questions for response to: Editor, Memo to Mailers, 475 L’Enfant Plaza SW, Room 10501, Wash- ington, DC 20260-3122. Letters may be edited for The game of the name clarity and space restrictions. CHARGE STAMPS BY MAIL? here are 500,000 victims of identity cation instead of social se- Why not change PSForm 3227(STAMPS BY MAIL) “ theft annually, but the real victims are curity number, etc. so that it will accommodate credit card orders? I do Tbusinesses,” Chief Postal Inspector ■ Encrypt all personal and all of my business by credit card and it would be very Kenneth Weaver told National Postal Fo- confidential information convenient to order stamps by mail using my credit rum attendees at Anaheim, CA. on computers. card instead of having to cut a check. “Corporations lose hundreds of millions ■ Put photos on your busi- Pass this on to whoever makes these decisions. of dollars every year from computer crime ness cards. Thanks, and credit fraud that link back to identity ■ Adopt secure methods for Vince Green theft,” he explained. disposing personal infor- Morton, IL The main aim of identity thieves is to mation, such as using Sounds like a good idea to us, too, so we passed obtain key pieces of the victims’ identity shredders. it on to the folks who do Stamps by Mail. Stay tuned. — name, address, date of birth, social se- ■ Instruct staff on security WHERE TO GET ZIP curity number and mother’s maiden name procedures when sending I would like to receive information on how I can — in order to impersonate them. personal information by order an updated 2000 National 5-digit ZIP Code and “Businesses need to protect this key in- fax, including using a con- directory for Tucson, AZ. formation not only for their customers, but fidential cover and double Kelly Arnold for their employees as well,” Weaver said. checking fax number. Stewart Title & Trust, Tucson, AZ Following is a list of proactive steps to ■ Don’t leave personal or Most cities do not print a separate ZIP Code di- help businesses avoid identity theft: confidential information on rectory for their local area. However, Tucson did print ■ Conduct criminal and background voice mail, pagers, cellular its own city directory in 1998, and that version is checks on all full- and part-time em- phones or e-mail. still available. ployees. ■ Use designated and secure For the most up-to-date ZIP Code information, ■ Screen the cleaning service and tem- printers and copiers for per- we recommend ordering the national ZIP directory porary firms you use. sonal information. Keep or the ZIP +4 state directory in hard copy or CD ■ Keep all personnel information in shredders nearby. ROM for $25. You can pay by check, credit card or locked files, and establish secure pro- ■ Adopt a written privacy money order. Specify which directory you want. An cedures for data services. protection policy and dis- order form is available at the Postal Service’s Website ■ Limit use of personal identifiers use play it in your company lit- www.usps.com. an alternative number and identifi- erature and website. Attn: ZIP Code Directory National Customer Support Center 6060 Primacy Pkwy Suite 201 LEGISLATIVE UPDATE Memphis TN 38188-0001 continued from page 1 Another option is to copy the Tucson pages from assured the group. “It’s about flexibility in pric- “From what I heard here to- a ZIP Code directory at your local Post Office. ing, product, investment and labor. It’s about day, it sounds like the Postal Ser- NETPOST keeping prices low and costs down.” vice needs reform. Whether they continued from page 1 “If the market sets the prices, then it’s a can get it through the legal sys- good thing,” agrees LeRoy Barnes, Mailing Spe- tem and reinvent themselves re- from the class of mail to the 40 cents each — and that cialist, Color Press, Walla Walla, WA. “How- mains to be seen,” adds Jim number of pages in the docu- includes postage. ever, with many of our customers facing non- Weseman, postal liaison, Pacific ment; from binding and en- This launch represents profit Standard Mail (A) postage raises in the Press, Boise, ID. velope choices to the size of the beginning of a three-year conservative range of 40 to 50 percent, I have “The industry is changing. We the paper used for printing. experiment, which is the to point out that we can’t absorb those types all rely on the Postal Service. I don’t A two-page document third of an expected four- of increases in the future.” think twice when I put something printed on 8-1/2 ✕ 11 pa- step process that will culmi- Barnes adds, “I think postal reform is way in the mail and I want to keep it per, stapled, placed in an ad- nate in the establishment of overdue. Something like that should have hap- that way. I want to see postal re- dressed and a permanent NetPost Mail- pened five or ten years ago. I just hope it’s not form,” concludes Spruill. mailed via First-Class Mail ing Online service. too late.” would cost approximately

2 MEMO to MAILERS OCTOBER 2000 SPECIAL SECTION National Postal Forum ANAHEIM, CA 2000 SEPTEMBER 10–13, 2000 THEY CAME. They networked with others in their industry. They heard from top U.S. Postal Service officers and mailing industry CEOs. They attended sessions on eBusiness, mail center management, technology and more. They picked up “goodies” from 180 vendors demonstrating the latest in mailing industry technology, products and services. They traded pins. They ate hearty (except at breakfast). And some even partied after hours. WHERE WERE THEY? In the “City of Promise...Powered by Our Partnership” at the Fall 2000 National Postal Forum in Anaheim, CA. WHO WERE THEY? More than 6,000 mailing industry professionals.

Photographs by Kelley Sullivan

MEMOMEMO to to MAILERS MAILERS OCTOBER OCTOBER 2000 2000 3 3 SPECIAL SECTION 2000 National Postal Forum

en years ago mailers and postal leaders talked about when “First-Class Mail service would Will mail survive the improve.” “What direction will postal automation take?” and “What new worksharing discounts Tcan be created?” technology Today the concerns are vastly different. In a unique panel discussion, five CEOs who won the coveted Partnership for Progress awards at the 2000 National Postal Forum in Anaheim, CA, pondered the sur- boom? vival of mail in a “brick/click and mortar” environment. Kicking off what many Forum attendees deemed as the most dynamic panel session in the history of the NPF, General Bill Henderson asked the CEOs to discuss how they think technology will impact mail. Following are excerpts from the discussion.

Moderator: eToys Inc., CEO & NCR Corporation Compaq Computer Symbol Hanover Direct, Postmaster Chairman of the Chairman & CEO Corporation Technologies Inc., President & General & Board Toby Lenk Lars Nybert President & CEO Chairman & CEO Rakesh K. CEO Bill The Web is all about be- It’s very dangerous to Michael Capellas Co-Founder, Dr. Kaul Henderson ing able to personalize. If you draw a conclusion on my own Right now we’re looking Jerome Swartz We have always taken the do mail a catalog, once it’s behavior, but for the past year Will mail survive at somewhere — and the Radio never went away position that this is not a printed, you tend to be stuck I haven’t used your service to the technology numbers are staggering — with T.V., did it? Paper hasn’t technological change, it’s a with it. Whereas on our pay my bills. I’m paying them boom? between 850 million and a gone away. So mail ain’t go- deeper sociological change. website we have real-time over the Internet. billion wireless Internet us- ing anywhere. People work You have two-income house- inventory control … we can Regardless of industry, the ers within the next three anywhere any time, just as holds. People are working flip from in stock to out of ultimate competitive weapon years. So people will con- Rakesh is saying. So there is non-stop. They want the con- stock. E-mail me when it’s is your ability to transform tinue to have that bridge of a combination which is go- venience of being able to back. transactions into relation- having a computer onto their ing to be the brick-and-click shop from home. So catalog is kind of a step ships and your ability to bet- network in the office and in combination. And it’s going We believe that you will back. With that said, we think ter serve your customer home entertainment. to lead to more business. see increased mailing of about it a lot because cata- based on the information — The real challenge out of Naturally you have to ap- catalogs to customers. In fact, logs are still a great way to or maybe I should say the the brick side of the business proach it right. You have to our own internal data show reach our target, which is data that you have. is not that it’s going to go be receptive to change and that if you mail catalogs to an moms. They are very respon- You [the Postal Service] away. It’s just that the de- innovation. Internet customer, they are sive. And there is something have mountains of data. All of mands for our service will You [the Postal Service] 400 percent more lucrative trained about the consumer. us have mountains of data. have to reach new levels be- need to leverage the home than if you only have an They will read through pages Very few of us are able to cause we’re living in truly a gateway out to the local post Internet relationship. and pages of catalog. And it’s transform that into actionable world of instant gratification. office, the mailbox, the retail We see the parcel volume hard to get people to scroll information and, therefore, And wireless only takes it counter, the motorized trans- going into the home expand- through pages and pages of serve the customer better. one step closer. port. And, of course, that is ex- ing exponentially. So we’re a website. So there may very And U.S. Postal Service has It’s those companies that actly what your discussions looking forward to that well be a role for that. a very trusted brand name. have foundation strengths with FedEx can lead to, speed- world. And we expect to get I don’t think there is a role This last mile is an obvious that know how to use the ing things up so that you can our fair share of it. And you for us in terms of bricks, but thing for you to conquer, but I Internet to extend those be even more competitive. [the Postal Service] will be certainly there may be a role was wondering if you also strengths [reach and trust] Wireless information ap- our key ally in reaching for for catalogs. could play the trusted middle- to take it to the next genera- pliances, tools that people that. man. Because our research tion. So, you know, while it’s use in their hand to tie into tells us that the consumers are going to be tough, it’s an in- central databases, are going really, really concerned about credible opportunity. to be the key. And I think that the whole issue of privacy in will only create more busi- the new technology. ness going forward.

4 MEMO to4 MAILERS MEMO to OCTOBER MAILERS 2000 SEPTEMBER 2000 SPECIAL SECTION 2000 National Postal Forum

BUSINESS SOLUTIONS AWARD MAILING EXCELLENCE AWARD INDUSTRY EXCELLENCE AWARD The Business Solutions Award was The U.S. Postal Service and National Organizations or individuals who have established in 1999 to showcase Postal Forum recognized winners of the created or implemented efficient, cost- collaborative efforts between Postal Service Mailing Excellence Award, in five effective innovations to enhance the 2000 Account Managers, business partners and categories, for their creativity and value of mail to their customers and to end-user customers and recognize efforts outstanding performance in the field of meet business objectives were: that maintain and acquire new customers, direct mail. Maynard H. Benjamin, president of the National improve customer satisfaction and ease of Hale House Donation Request — Envelope Manufacturers Association in use and increase revenue. Nonprofit Category Alexandria, VA. Technology Solution The Hale House, home for AIDS-stricken Michael Carton, operating vice Postal Business Partner: Dereice Caro, Mail and drug-addicted babies in Harlem, NY, president of Production Services for Center manager, U.S. Investigations sent an envelope containing a “preemie” Bloomingdale’s by Mail of New York, NY. Services Inc., Fairfield, NJ. diaper to a group of previous donors, Christine Ebeltoft-Bancalari, director Forum of Marketing Operations-Latin America- Customer: Jeff Browne, Operations resulting in record-breaking donations. Support, Office of Personnel for Marriott Vacation Club International GSA Federal Technology Service — (MVCI) in Orlando, FL. Awards Management, Boyers, PA. Government Category U.S. Postal Service: Connie Hanna, Carly Fiorina, president and chief The Federal Technology Service (FTS) — a executive officer of Hewlett-Packard account manager. division of the General Services U.S. Investigations Services needed to Company in Palo Alto, CA. Administration in Fairfax, VA — created a Chuck Johnson, senior business MAIL CENTER MANAGER AWARD streamline its mailing operation and reduce direct mail campaign targeted to federal Outstanding individuals who have labor and postage costs. By purchasing a analyst of Global Mail Solutions for executives using a co-branded Priority American Express in Weston, FL. implemented mail-related innovations multiline optical character reader, USIS was Mail envelope to gain the attention of to achieve significant cost reductions able to increase productivity and process Robert Kaplan, senior vice president of recipients. The response rate was 51 Prudential Securities Inc. of New York, NY. or revenue growth through the outgoing mail for other companies. It percent. innovative use of postal products and provided a rapid return on its investment, Todd Kintopf, director of Postal services were honored. grew its business and mail volumes and United Healthcare — Business Systems for Arandell Corporation in Joyce Bagby, Postal Logistics created business partners. Category Menomonee Falls, WI. manager for the R.J. Reynolds United Healthcare of Minneapolis, MN, Nicole Kural, Traffic Area manager for Wholesaler Solution mailed a working remote-control car to NIKE Memphis Footwear, NIKE Inc., of Tobacco Co., of Winston-Salem, NC. Business Partner: Carl Dahlgren, Ann Bass, assistant director of its targeted audiences — but didn’t Memphis, TN. president, Dahlgren’s Mailing Services, include the control device. Respondents William Monk, Outbound Fulfillment Business Finance and Auxiliary Cicero, IL. Services for Florida State University in were provided more information and a manager for Nordstrom in Cedar Rapids, Customer: Tim Day, director, Mailing personal visit from the sales IA. Tallahassee, FL. Services, Communications Data Services, Robert J. Castillo, manager of Mail representative delivering the remote Howard Schwartz, director of Wilton, IA. control. Creativity and use of the U.S. Distribution and Postal Affairs of Conde Services for Texas Utilities/CRC Group U.S. Postal Service: Christopher L. Inc. of Dallas, TX. Postal Service delivered a response rate Nast Publications in New York, NY. Adams, National Accounts manager. exceeding 25 percent. Dave Shepard, manager of Postal Judith Coleman, Mail Quality Communications Data Services Assurance coordinator for the CelebrateExpress.com Affairs for Fidelity Investments of (fulfillment to the publishing industry) did Covington, KY. American College of Physicians/ not want to print separate envelope stock BirthdayExpress.com Catalog — American Society of Internal Medicine eCommerce Category Sue Taylor, postal liaison for The or impede the current production process Prudential of Millville, NJ. of Philadelphia, PA. to reach publication subscribers in To attract visitors and create brand John Devine, Transportation and foreign countries. Dahlgren’s Mailing awareness, “CelebrateExpress.com” of Logistics manager for Valley Media Services transported the mail to its Kirkland, WA, teamed with vendors Inc. of Woodland, CA. facilities in Chicago, where the mail now Arandell Corporation and McAdams STRATEGIC MARKETING James Eastham, vice president of is overlabeled with the appropriate Graphics to create a direct mail PARTNERSHIP AWARD Operations for the Faith Mountain international indicia and delivered to the campaign that brought This category honors individuals who Company of Sperryville, VA. U.S. Postal Service. CelebrateExpress.com and work in concert with postal managers Mark Fallon, assistant vice president BirthdayExpress.com more brand to promote the vital importance and for State Street Corporation of North Priority Mail Solution awareness, more site visits and higher value of the mail, teamwork, Quincy, MA. Business Partner: Gary Radniecki, sales. communications and customer Reid Gardiner, bureau chief of the Inventory and Logistics director, satisfaction. Promotions Distributor Services Lucky Dog Telephone Company — Central Mail Bureau for the State of Multicultural Category Hattie Bryant’s San Diego-based Montana in Helena, MT. Corporation, Pacoima, CA. weekly television series — SMALL Customer: Bala Lyer, vice president, Lucky Dog Telephone Company created Anita Jonas, communications buyer mailing pieces that featured a well-known BUSINESS 2000 — is on 200 Public for the Government Employees MIS & Direct Response Operations, Broadcasting System member stations Telebrands, Fairfield, NJ personality from an early morning Hospital Association of Independence, Hispanic television program — and most reaching 90 million households. During MO. U.S. Postal Service: Mimi Rosenblatt, five years of producing more than 130 account manager. carried a sticker to promote retention of Gene Kryzcka, vice president of the recipient’s telephone number. The episodes all around the nation, Bryant Postal Affairs and Distribution for Telebrands needed to ship infomercial never missed an opportunity to project materials. Promotions Distributor campaign produced an increase of more Digital Imaging Solutions of Addison, than 300 percent in minutes sold. promote the services offered by the IL. Services Corporation recommended the USPS as solutions for the needs of Postal Service. As a result, Telebrands emerging businesses everywhere. now enjoys on-site verification, transportation services and customized Priority Mail packaging — all provided by the Postal Service.

MEMO to MAILERS OCTOBER 2000 5 e calls it “’s annual January H letter announcing a February fromBIG BROWN rate increase.” And, decided Rick Voght, director of Planning and Dis- tribution for USANA Health Sci- toBIG BLUE ences, he’d read it for the last time. Now — three years later — 97 percent of USANA’s parcels travel via white trucks sporting the familiar toBIG GREEN By Beverly Burge “There’s no Photos by Gloria Johnson other company with the distribution network of the U.S. Postal Service.” Rick Voght Director of Planning and Operations USANA Health Sciences eagle (volumes are proprietary, but “Postal rates will beat private company rates by a mile,” said USANA Health Sciences’ Rick Voght. “For it’s enough to fill three 40-foot trac- example, we were shipping business cards to international markets and the printer told us his private tor trailers every day). The result? carrier charged $48.75 to get a two-pound package overseas. It costs $7.95 using the Postal Service to Quick delivery times and big cost get the same cards to the Caribbean and $12 to the United Kingdom. And delivery times were similar!” savings that have helped USANA ex- pand at home and abroad. whom work out of their homes. ternational Surface Air Lift and change” to make other top manag- USANA manufactures vitamins And about 90 percent of our do- International Priority . ers understand that the Postal Ser- and nutritional supplements, plus mestic customers get two-day de- “The U.S. Postal Service works vice should be the delivery company skin care, personal care and weight livery with Priority Mail. If I told hard to have good relationships of choice. “People don’t realize, for management products. Headquar- them we were going to another with foreign posts, and that has example,” explains Voght, “that a tered in Salt Lake City, the network delivery company, I’d be hurt,” he really benefited us,” says Voght. competitor’s international service is marketing company sells to a grow- joked. “Great service plus low interna- not overnight. That carrier offers ing group of individual distributors USANA also uses every USPS tional rates allow us to ship prod- about the same delivery time as the who need quick, easy, low-cost international service to get prod- uct overseas until demand is high Postal Service, and the Postal Ser- shipping. ucts to individual distributors in enough to support on-site employ- vice is much less expensive.” “There’s no other company the Caribbean, United Kingdom, ees and a warehouse. We could be “Other delivery companies have with the distribution network of Netherlands and Japan, plus mar- crazy and say, ‘Hey, we’re expand- not been all that active to get our the U.S. Postal Service,” said keting materials to distribution ing into the world,’ but we want business back because they just Voght. “The Post Office drives plants in Canada, Australia, New to manage our expansion. The can’t give us the service the Post down every street in the country Zealand and Hong Kong. For ex- Postal Service helps us do that suc- Office does,” said Voght. “Even six days a week. That and free ample, they’ve used International cessfully.” with a rate change, we’ll still save Saturday delivery are huge pluses Express Mail, Global Priority Mail, Voght says he’s had to work on money with the Postal Service.” for our distributors, many of International Air , In- what he calls a “corporate culture

6 MEMO to MAILERS OCTOBER 2000 POSTAL NEWS BRIEFS HERE’S THE 2000 HOLIDAY AND INTERNATIONAL MAILING SCHEDULE Customers, to ensure timely delivery of Christmas cards and packages below are this year’s recommended mailing dates.

International Mail Addressed to Air Letters & Cards Air Parcel Post Surface Africa Dec 4 Dec 4 Oct 27 Asia / Pacific Rim Dec 11 Dec 11 Nov 3 Australia / New Zealand Dec 11 Dec 11 Nov 3 Canada Dec 15 Dec 15 Nov 24 Caribbean Dec 11 Dec 11 Nov 11 Central & South America Dec 4 Dec 4 Nov 3 Mexico Dec 11 Dec 11 Nov 11 Europe Dec 11 Dec 11 Nov 11 Middle East Dec 11 Dec 11 Oct 27

Military Mail First Class Priority Parcel Airlift Space Available Standard Addressed to Letters/Cards Mail Mail (PAL) 1/ Mail (SAM) 2/ Mail MEMOto APO/FPO AE ZIPS 090-098 Dec 11 Dec 11 Dec 4 Nov 27 Nov 6 MAILERS Volume 35 Number 10 APO/FPO AA ZIPS 340 Dec 11 Dec 11 Dec 4 Nov 27 Nov 6 Sandra Harding APO/FPO AP ZIPS 962-966 Dec 11 Dec 11 Dec 4 Nov 27 Nov 6 Editor Frank Papandrea Art Director CHECK OUT NEW AD AGENCIES TO HELP seum in Washington, DC, will open Frank Schultz-DePalo a new exhibit that uses interactive Designer SPANISH-LANGUAGE REACH MULTICULTURAL Jim Fisher WEBSITE AUDIENCES technology to explain how Printing Specialist America’s mail is processed. The William J. Henderson The U.S. Postal Service has a new The Postal Service has selected and CEO experience will include a virtual Internet site and it’s in Spanish: three advertising agencies to help Deborah K. Willhite “ride” through an automated mail Senior Vice President, www.usps.com/correo. It was cre- generate revenue and better serve Government Relations processing system. ated to serve that rapidly growing customers in U.S. multicultural and Public Policy The exhibit is being built in con- Azeezaly S. Jaffer segment of the U.S. population. markets. They are Bravo Group, junction with the National Postal Vice President, Public Affairs Correo means post office in Spanish. USPS’ incumbent agency handling and Communications Museum Director’s Council, a “We want to expand the reach Hispanic advertising; Chisholm- MEMO to MAILERS group of 35 representatives from is published by U.S. Postal Service and capability of our website for all Mingo, handling the African-Ameri- Public Affairs and Communications. the mailing industry, chaired by Americans,” said Deputy Postmas- can market; and Asianese Partner- former Postmaster General Paul USPS eagle symbol and logotype are ter General John Nolan. ship, which specializes in the Asian- registered marks of the United States Carlin. In late July, the Lockheed Postal Service. The site will include postal news American market. Martin Foundation and Lockheed Send address corrections and and information on package services, TAKE A POSTAL Martin Distribution Technologies subscription requests to: special services and money-transfer MEMO TO MAILERS based in Owego, NY, donated NATIONAL CUSTOMER SUPPORT CENTER services. The site features a “fre- AUTOMATION ‘RIDE’ AT $125,000 toward the exhibit. US POSTAL SERVICE quently asked questions” section and THE POSTAL MUSEUM 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188-0001 an “online consumer survey” to give In 2002, the Smithsonian Send stories, photos and editorial feedback to the Postal Service. Institution’s National Postal Mu- suggestions to: EDITOR MEMO TO MAILERS US POSTAL SERVICE Coming Soon… 475 L’ENFANT PLAZA SW RM 10541 WASHINGTON DC 20260-3100 ew Priority Mail fax: (202) 268-2392 e-mail: [email protected] Nalong with 10,000 delivery Online services: vehicles in major markets www.usps.com ribbs.usps.com featuring 2000 Tour de France PCC Website: http://www.national.pcc. usps.com winner and Olympic bronze Direct Mail Kit: (800) THE-USPS x 2110 medalist, Lance Armstrong.

MEMO to MAILERS OCTOBER 2000 7 PRESORTED MEMOto FIRST-CLASS MAIL MAILERS POSTAGE & FEES PAID NATIONAL CUSTOMER SUPPORT CENTER USPS UNITED STATES POSTAL SERVICE 6060 PRIMACY PKWY STE 201 PERMIT NO. G-10 MEMPHIS TN 38188-0001

Change Service Requested

ustomers who are looking for At the crowded “Mail Center another good reason to con- Manager — the Corporate Con- Producing a pro Cvince their bosses to let them sultant” session, for example, two go to the next National Postal Fo- mailing professionals gave practi- rum (NPF) in Orlando, FL, may cal suggestions to attendees on have just found one — tell them how to make a difference at their it’s “professional development!” firms. That’s right, at the recent Ana- Participants were provided heim, CA, NPF, attendees partici- with a list of publications to stay pated in a new postal educational ahead of change. They were also program where they earned encouraged to keep up on new a “Mail Center Profes- rates and assess sional Certifi- the impact on cate.” This new vendor/supplier program is open to agreements, soft- all attendees ware/hardware, who sign up at procurement, the Forum and marketing, print- attend a minimum ing, budget/cost, of four business sessions transportation and Back to School within the Mail Center legal issues. (Top) Attendees Management track. Participants were learning how to get The courses, created also given methods to the most out of the with the advice of mail- communicate National Postal Forum ing professionals, give mail cen- changes internally by cre- at Anaheim, CA, are ter managers the skills to help them ating a mail center newsletter, es- encouraged to sign achieve their company’s objectives. tablishing quarterly/monthly up for the Mail Center “In the future,” says John briefings, developing an Intranet/ Professional Wargo, Postal Service vice presi- Internet messaging area, etc. Certificate. dent of Strategic Marketing, “we This was the first half-hour — (Right) A must for plan to explore other channels that and just one class. mailing professionals offer skills-building opportunities If you were not one of the many is a visit to the for the mailing community.” Forum-goers who received their Exhibition Hall. And if you sign up at the next certificate, don’t miss the next op- Forum in Orlando, come early to portunity to participate in this new the sessions because some were exciting program. standing room only. See you in Orlando in March.

8 MEMO to MAILERS OCTOBER 2000