THE AUTHORITY REPORT BY 3.8% 3.5% 12.8% 10% 6.5% 5.2% 5% of traic 8.5% 6.9% 6.9% 5.3%

1366 x 768 1920 x 1080 1280 x 800 1440 x 900 1280 x 1024 768 x 1024 1024 x 768 1600 x 900 1680 x 1050 320 x 480 320 x 568 (16:9) aspect ratio (16:9) (16:10) (16:10) (5:4) (4:3) (4:3) (16:9) (16:10) majority are later model mostly laptops 1080p full HD mostly laptops mostly laptops mostly desktops iPads mostly desktops laptops and larger desktops earlier model iPhones desktops and laptops iPhones

portrait screen How do people consume ratios the news? 1600 landscape Newsroom product teams know that readers consume screen their content through a variety of mobile, tablet, and ratios desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data team took a hard look at what screen sizes are most commonly used to view news. They si ed through billions of 1200 pageviews from October, 2013. The result? This graph shows the top 2,000 resolutions that were responsible for 99.5% of all incoming traic. The other .5% of traic contains another 498,000 unique resolutions.

800 LARGER CIRCLES REPRESENT MORE TRAFFIC COLORED CIRCLES REPRESENT COMMON SCREEN SIZES

What are the most popular screen aspect ratios? 400 30% SCREEN PIXEL HEIGHT

20% 4:3 5:4 16:10 16:9 aspect ratio aspect ratio aspect ratio aspect ratio 10%

400 800 1200 1600 2000 16:9 16:10 4:3 5:4 3:4 9:16 2:3 SCREEN PIXEL WIDTH TRAFFIC VOLUME FROM MOBILE DEVICES (Sep. 29 – Nov. 9, 2013) When are people using

lowest mobile usage highest mobile usage mobile devices? MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Similar to overall traic, traic from mobile devices ebbs on nights and weekends. However, mobile traic diminishes to 10% of overall traic midday and TIME OF DAY 12am 2am 4am 6am 8am 10am 12pm 2pm 4pm 6pm 8pm 10pm increases to around 20% in the evenings. (EST)

all traic

ALL relative amount TRAFFIC of traic from 20% of total traic AVERAGE mobile devices mobile traic

Read more about the data behind this THE AUTHORITY REPORT: TOP 25 TRAFFIC SOURCES (Oct. 1 – Oct. 31, 2013) Authority Report: http://parsely.com/authority/2013/12

22% SOCIAL Notable referrers that have moved down in rank: 40% "GOOGLE SITES": aggregate of all Google-owned SEARCH 36% properties, e.g. Google.com, Google.ca, and Google News. *News Sites, Yahoo, Pinterest, and MSN.

"NEWS SITES": external traic from any news website to Notable referrers that have moved up in rank: 30% any domain in Parse.ly's network of news domains. BY Facebook, Twitter, Bing, and Drudge Report. CATEGORY “RSS READERS”: all external traic from RSS reader 10% NEWS New on top-25 list: StumbleUpon (content discovery services such as Feedly.com and Pulse.me. 20% service), NewsNow.co.uk (European aggregator), 5% AGGREGATORS Rambler.ru (Russian search engine). 1% RSS READERS 10% Note: The calculation for percentage of traic has been NOT CATEGORIZED revised since the last Authority Report traic sources graph 26% to be more accurate.

AOL ASK BING FARK DIGG MSN HIVE SITES YAHOO C REDDIT TWITTER LINKEDIN TUMBLR THE AUTHORITY REPORT * GOOGLE BUZZFEEDWIKIPEDIA FACEBOOK PINTEREST BLOGSPOTTHE * NEWS SITES RAMBLER.RU *RSS READERS DRUDGEREPORT STUMBLE UPON NEWSNOW.CO.UK follow us on twitter @parsely REAL CLEAR POLITICS