Yahoo! Shopping Unveils New "Tech Center," A Comprehensive Comparison Shopping Destination Featuring Leading Computer And Electronics Manufacturers And Retailers "Tech Center" To Bring Consumers Trusted Product Reviews and Unbiased Content From Industry Leaders PC World, Consumer Reports and GamePro.com Sunnyvale, CA -- Sept. 25, 2002 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced the launch of the Yahoo! Shopping Tech Center (http://shopping.yahoo.com/techcenter), a new comparison shopping destination offering a product catalog of nearly half a million consumer electronic products for sale from a wide variety of well-known retail partners. Yahoo! Shopping's launch of the new Tech Center expands upon one of the most robust commerce platforms on the Web, and is designed to provide consumers with all the tools they need to make informed technology product purchases online. The Tech Center features objective editorial content from trusted technology experts. Yahoo! recently signed agreements with content providers such as PC World, the world's most widely-read and GamePro.com, an authoritative source for videogame previews and reviews. Additionally, Yahoo! has expanded its agreement with Consumer Reports, a comprehensive source for unbiased advice about products and services, to provide consumers with easy access to specialized information related to potential purchases. Yahoo! Shopping focuses on providing consumers with the best comparison shopping site on the Web, and continues to partner with brand name manufacturers and retailers to provide the most products at a variety of prices. "For nearly two decades, PC World's award-winning editorial content has provided trusted technology advice to buyers," said Kevin McKean, editorial director, PC World. "With this partnership, we can now bring that expertise to Yahoo!'s audience of consumers seeking unbiased information to help them make smart purchasing decisions." Yahoo! Shopping's Tech Center features one of the most comprehensive comparison shopping engines on the Web. The individual product pages will provide consumers with a complete overview of:

Product description Editorial five star product ratings from PC World (when available) Number of times a product has been ranked in PC World's Top 100 or won a PC World Best Buy (when available) Consumer five star product ratings List of retailers/manufacturers selling the product Product price, and estimated tax and shipping costs The product pages also feature direct links to additional content that will help shoppers find detailed information about the item they are looking for. Featured links to Consumer Reports (free and pay for reviews), similar product comparisons, and product accessories, enable consumers to drill down into the specifics of product research. "We know that both novice and savvy technology consumers seek specialized information about products when they are in the decision making process," said Rob Solomon, senior vice president, Yahoo! Commerce. "We have designed the form, content and functionality of the Tech Center to help them make the smartest purchasing decisions possible from retailers and brands they know and trust." Ranked the No. 1 -shopping destination on the Web (Nielsen//NetRatings, July 2002) Yahoo! Shopping offers consumers the opportunity to comparison shop from a wide selection of brand name products and retailers. Manufacturers such as Sony, Dell, hpshopping.com, Gateway, Toshiba and Palm are showcased in the Tech Center, as well as leading retailers like Circuit City, Office Max.com and Wal-Mart.com. Business Solutions The Yahoo! Shopping Tech Center features a new Business Solutions category that will provide small to medium sized businesses with a one-stop resource for their technology purchasing needs. The category will help IT managers and buyers easily find manufacturers' deals as well as research and compare computers and networking systems, software, business supplies, mobile phone plans etc. Videogame Previews and Reviews Videogame consumers often rely heavily on product recommendations from gaming enthusiasts. The Tech Center's integration of GamePro.com content provides consumers with access to expert videogame previews and reviews. "As the video gaming industry expands even deeper into the mass market with sales surpassing those of the movie industry, more and more consumers are researching gaming products before they purchase them. We are very pleased to provide video gaming content on Yahoo! Shopping's new Tech Center," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine and GamePro.com. "The GamePro brand, synonymous with authoritative video gaming information, will help Yahoo! visitors enhance their knowledge of the best hardware and software available for their entertainment enjoyment." Personalizing the Experience Yahoo! Shopping has recently launched a new recommendation feature that provides registered and logged in consumers with a more personalized shopping experience. The recommendation engine evaluates a consumer's search and purchasing history and sifts through Yahoo! Shopping's product catalog to present relevant or similar items to the consumer. The recommended products are saved and consumers can reference their recent searches and suggested items at anytime. About Yahoo! Shopping Yahoo! Shopping is the only place consumers need to go to research, compare and buy almost anything online. Consumers will find the popular brand-name retailers and buying information they want, as well as millions of products from thousands of merchants and individual sellers, in more than 20 retail categories. Yahoo! Shopping enables consumers to use a universal search, which allows them to easily shop across: Shopping, Used, Auctions, and Classifieds. Yahoo! Shopping also has convenient features, such as Yahoo! Wallet and Express Checkout, which make online shopping fast and easy. About Yahoo! Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

Contact:

Yahoo! Shopping Stephanie Iwamasa, 408/349-6877 [email protected] or Fleishman Hillard for Yahoo! Shopping Kim Tarantino, 415/348-2631 [email protected]

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