THE

PEARL2019 MEDIA KIT Photo by Stuart by Mullenberg Photo

OFFICIAL PUBLICATION OF

THE PEARL • 2019 MEDIA KIT 1 The Pearl 2019 Editorial THE PEARL is the official publication of the Pearl District Business Association, a nonprofit organization that promotes the region’s premier retail, dining, arts, and lifestyle neighborhood. Calendar

2 0 1 8 PRIMARY ISSUE FOCUS SPACE CLOSE MATERIALS DELIVERED restaurant issue

THEVOL. 5 // NO. 1 // SPRING 2018 explorethepearl.com SPRING ’19 PEARL 1/11/19 1/18/19 February ’19 The Pearl’s beautifully restored People of The Pearl TANNER CREEK TAVERN STRIKES A CHORD WITH TOURISTS AND LOCALS OUR NEIGHBORHOOD GUIDE TO SUBLIME SOUPS historic warehouses and stylish new AND FRESH SALADS VOL. 5 // NO. 2 // SUMMER 2018 HANDYexplorethepearl.com CYCLING TIPS AND FUN PDX BIKE ROUTES SUMMER ’19 THE HIDDEN CHARMS contemporary buildings abound with OF FIELDS PARK 4/5/19 4/12/19 May ’19 hip and trendy businesses. Buzz-worthy Food & Restaurants restaurants, upscale boutiques, and world- FALL ’19 class galleries proliferate. And thanks to 7/8/19 7/15/19 August ’19 MAN IN Design & Fashion a growing number of hotels, the Pearl is MOTIONA CONVERSATION WITH OREGON FOOTBALL LEGEND, PHILANTHROPIST, fast-becoming not just a highly desirable AND RESTAURATEUR WINTER ’19* includes distribution in Seattle JOEY HARRINGTON 10/4/19 10/11/19 November ’19 place to live and work but also a cool Annual Gift Guide travel destination. * Expanded Distribution in Seattle Met magazine. Calendar subject to change.

0118_000_Cover6.indd 1 2/5/18 3:19 PM With beautiful photography and passionately reported stories, THE PEARL

VOL. 5 // NO. 3 // FALL 2018 explorethepearl.com is the only publication devoted to sharing 10 11 the neighborhood’s compelling stories, 1 4 SOCIAL MEDIA from profiles about both brand-new Stay in touch with PDBA and

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THEVOL. 5 // NO. 4 // WINTER 2018/2019 and long-established businesses to explorethepearl.com 2 get up-to-the-minute updates on THREE ACCLAIMED BREWERIES ARE UPPING 12 13 THEIR GAME fresh, candid interviews with the local INTERVIEWS WITH SOME sales, events and happenings. OF THE PEARL’S TOP 3 6 5 STYLE MAKERS PEARL 13 THE YOUNG, ENERGETIC FORCE BEHIND TEA BAR personalities. It’s the ultimate quarterly guide to what’s special about Portland’s HEALTHY, PORTLAND MONTHLY ESCAPE TO PALM SPRINGS LIGHT A FIRE AWARDS WOLF VS. DOG WEALTHY WISE most vibrant district. 15 16 17 Facebook.com/ExplorethePearl MAKE T he Annual Pearl Gift Guide

7, 8

YOURSELF BEST RESTAURANTS

9 AT HOME 18 19 HOTELS WITH PUBLIC SPACES DESIGNED 1–3 Check out the distinctive fashions at Anne 7–8 Frame Central carries beautiful posters and TO ENCOURAGE LINGERING Bocci Boutique & Gallery, including this vibrant artwork as well as eye-catching frames—perfect for 11 Add a dash of panache to your look while 14–15 Carry your valuables safely and stylishly in top) rom-com—now head WEALTHY scarf, refined necklace, and silver and turquoise presenting gift certificates for trips booked through keeping snug with Nau’s wool-and-silk woven this black Mimi Eye Cross Body Bag from Sabina’s to Powell’s to pick up the immaculate cuff. ever-helpful . striped scarf. Style, or a natty Wickett & Craig English Bridle book, Crazy Rich Asians. Prosperity and good fortune come Willamette International Travel @PearlPortland Leather Snap Wallet, made exclusively for Filson. in many forms, from artful jewelry to 4 No animals were harmed to make this plush and 9 This Tahitian pearl necklace from Alchemy 12 Saffron—buy it atPenzeys Spices—is the 18 Curate Home carries the romantic travel adventures abroad to playful faux-fur tissue box from French Quarter Linens. Jeweler exudes graceful elegance. world’s most expensive spice. And it’s worth every 16 This azurite malachite heart necklace, perfect box—complete with Swarovski crystals penny for fabulous-tasting risotto or bouillabaisse. tsavorite-and-diamond Mischa ring, and pair of and gold tones—for making any gift you give feel those one-of-a-kind knickknacks you 5–6 These whimsical Munster and Prepare shoe 10 Light up the room with this Mia De Sade Jewelry radiant green tourmaline Joyce earrings are utterly luxurious. probably never even knew you wanted charms from John Fluevog are set against walnut turquoise ring in sterling silver and copper accents, 13 Looking for a refined tool to up your available at Alchemy Jeweler. PEARL_0718_000_Cover2.indd 1 7/25/18 1:58 PM or needed. Go ahead—indulge! and marble tiles from Room & Board—they’ll look from Basic Space Gallery. TK TK mixology game? We’re fond of this Rainforest Ice 19 Set the table graciously with these midcentury- stunning as the finish for your new outdoor patio table. TK TK Scoop from Curate Home. 17 You’ve seen the sweetly funny (and over-the- inspired dining chairs from EWF Modern. 10 HOT DINING explorethepearl.com • WINTER 2018/2019 20 WINTER 2018/2019 • explorethepearl.com DESTINATIONS21 5 MUST-EAT DISHES

PEARL_1218_018_Feature2.indd 20 10/25/18 4:13 PM PEARL_1218_018_Feature2.indd 21 10/26/18ONE 1:25 PMFOOD NEIGHBORHOOD ON THE RISE DELICIOUS BREAKFAST SPOTS // MEET THREE NIFTY NONPROFITS GET OUT THERE Polybagged with Portland AND EAT! PEARL_1218_000_Cover3.indd 1 10/25/18 4:25 PM Monthly magazine NOVEMBER 2018

$ 5.99 PDXMONTHLY.COM NOVEMBER 2018

2 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 3 Demographics Purchasing Habits Readers of The Pearl are active consumers of this 65%/35% vibrant neighborhood. female / male 44 average age 74own a home% 45will purchase% home furnishings $207,440 average household income 74% own their own homes 65will buy women’s% 43will buy men’s% apparel apparel 54% executive, professional,

or managerial Photo byMullenberg Stuart 2017 CIRCULATION VERIFICATION COUNCIL AUDIT, 2017 CIRCULATION VERIFICATION VERIFICATION CIRCULATION 2017 AUDIT, COUNCIL VERIFICATION CIRCULATION 2017 95% will purchase% jewelry will dine at %a full college educated 23 65 service restaurant PORTLAND MONTHLY PORTLAND 5+ times/month COUNCIL ONLINE READERSHIP STUDY, GOOGLE ANALYTICS 2017 ANALYTICS GOOGLE STUDY, READERSHIP ONLINE COUNCIL SOURCE: SOURCE: SOURCE: PORTLAND MONTHLY 2017 CIRCULATION VERIFICATION COUNCIL AUDIT, 2017 CIRCULATION VERIFICATION COUNCIL ONLINE READERSHIP STUDY 4 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 5 Total Readership Hotel & Distribution Distribution Reach the valuable visitor market with exclusive distribution READERS PER COPY at over 30 Portland area hotels. WINTER ISSUE INCLUDES DISTRIBUTION 23,000 x 6.7 IN SEATTLE Portland Monthly subscribers 3,000 x 2 targeted Pearl distribution 4,000 x 8 hotels 2,000 x 6 visitor centers & Portland Airport

Avalon Hotel & Spa Hilton Hotel Portland Marriott x Canopy Hotel Hotel deLuxe Downtown Waterfront 4,000 2 Courtyard by Marriott Hotel Eastlund Residence Inn complimentary & events (Powell’s, by Marriott Pearl District Whole Foods Market, REI, Convention Center Hotel Rose EcoTrust, BridgePort Brewpub) Courtyard by Marriott Residence Inn at Portland City Center Hotel Modera by Marriott RiverPlace Crystal Hotel Hotel Monaco RiverPlace Hotel Dossier Hotel Hotel Vintage Plaza Rivers Edge Hotel & Spa Embassy Suites Inn at Northrup Station The Four Points by Sheraton Jupiter Hotel The Mark Spencer Hotel Hampton Inn & Suites Paramount Hotel 36,000total circulation per issue 207,500total readership per issue The Sentinel

6 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 7 Ad Sizes & Rates Membership Join the Pearl District Business Association and receive amazing member benefits including discounts on your magazine advertising. Non-PDBA PDBA Non-PDBA PDBA Member Member Member 1x 2–4x 2–4x Rate RUN JUST TWO ADS Full page $2,737 $2,193 $2,526 $2,025 IN THE PEARL MAGAZINE AND YOU’VE ESSENTIALLY 2/3 Page V $2,106 $1,687 $1,685 $1,350 PAID FOR YOUR MORE PDBA MEMBER MEMBERSHIP! 1/2 Page H $1,635 $1,310 $1,438 $1,153 BENEFITS INCLUDE 1/3 Page H $1,052 $843 $842 $675 • Unlimited events & sales 1/3 Page V $1,052 $843 $842 $675 listings on PDBA website explorethepearl.com 1/6 Page V $562 $450 $491 $394 • Member networking events and monthly Inside Back Cover $3,327 $2,667 $3,082 $2,469 breakfast meetings Inside Front Cover $3,327 $2,667 $3,082 $2,469 • PDBA hosted events promoting the district Back Cover $3,832 $3,071 $3,510 $2,812 • PDBA promotes businesses events through social media channels

FULL PAGE 1/3 PAGE Bleed: 8.625” x 11.125” Vertical: 2.25” x 9.75”

Trim: 8.375” x 10.875” Horizontal: 4.75” x 4.75” FULL 2/3 Live: 7.625” x 10.125” 1/6 PAGE PAGE PAGE V FULL PAGE NON-BLEED Vertical: 2.25” x 4.75” 7.5” x 9.875” *Safety: All live matter should be 3/8” 2/3 PAGE from the trim size on all four sides. SagaCity Media is not responsible for any 4.75” x 9.75” 1/6 1/3 PAGE information or live matter placed outside PAGE 1/2 PAGE the safety that is trimmed or cut off. H Stuart by Mullenberg Photo 1/3 V Horizontal: 7.375” x 4.75” For additional spec details PAGE V please contact your advertising 1/2 PAGE H For a full list of benefits and to join the PDBA, contact: account executive. Julie Gustafson, Executive Director [email protected]

8 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 9 Online E-newsletter The Pearl e-newsletter highlights select magazine content, web only stories and timely PDBA news. This timely newsletter Opportunities reaches Pearl residents and tourists alike. ExploreThePearl.com/ThePearl

1 2019 DELIVERY DATES $ January 2 The Pearl website is an essential 194,004 1 Average Household Income online destination for tourists February 6 and Pearl residents. The site April 3 offers fresh editorial content, May 1 along with a comprehensive July 10 August 7 3 directory of businesses and 41 events in the Pearl. Median Age October 2 November 6 2 LEADERBOARD 1 2 728 x 90 26% / 74% Male/Female ISLAND AD 3 AD SIZE RATE 230 x 200 1 Banner (415x100) $250

3 % 2 61 Banner (415X100) $250 Cost for a one month run of Executive/Professional/Managerial site campaign, includes all 3 Banner (415X100) $200 ad spots*

4 $200 Print Advertiser $300 Banner (415X100) 3 4,776 Online Only $450 Total Newsletter Recipients 4 5 Banner (415X100) $200 2

3 38% Open Rate (National Average open rate .02%) % 25 5 Click-through rate *SOURCE: CAMPAIGN MONITOR 2015 MONITOR CAMPAIGN *SOURCE: 10 THE PEARL • 2019 MEDIA KIT THE PEARL • 2019 MEDIA KIT 11 PRESENTED BY Pearl District Business Association and Sagacity Media (publisher of Portland Monthly, Seattle Met and Houstonia magazines)

ADVERTISING CONTACT David Klein, Account Executive [email protected] // 971.200.7055 // Cell: 704.564.8745

PDBA MEMBERSHIP CONTACT Julie Gustafson, Executive Director [email protected]

PLEASE SUBMIT AD FILES TO Ian Smith Sales & Production Coordinator [email protected] // 971.200.7056

If the file is over 9 MB please send to our FTP: https://portlandmonthly.groupdropbox.com login: [email protected] password: oakstreet

Digital Production Requirements: SagaCity Media uses Google’s ad serving platform, DFP Small Business. It supports the following creative file types: • Image: A basic image creative. Requires a .gif, .jpg, or .png file. CMYK color format is not supported for .jpg files. • The files must be light enough to be sent over email. • Every ad must click to a URL that client needs to provide. • It takes [3] business days to get a static or flash ad live.

CUSTOM PUBLISHING DIVISION