The L3 Exhibitions Catalogue 2008-2010

The L3 Exhibitions catalogue 2008-2010

Leonardo da Vinci ‹ 2 › ‹ › overview hosting opportunity

Leonardo da Vinci is a universal Genius. He The public’s knowledge about Leonardo is bare- This is a unique opportunity to host landmark was, of course, an Italian, but he belongs to a ly the tip of an iceberg. His manuscripts still exhibitions that will take your audience inside past that is part of the cultural heritage of every conceal hidden secrets and are worthy of pur- the mind of the most brilliant scientist, inventor person and every nation. He is a singular exam- suit and presentation in new innovative ways. and artist of all time. ple throughout history of a man who possessed It is the “unknown Leonardo” that L3 explores, Landmark cultural exhibition an enormous talent and excelled not only as a discovers and reveals to spark the hidden genius scientist, but also as an artist. Most of his inven- that lies inside all of us. All our exhibitions present new discoveries and tions and machines that he designed, in fact can studies based on da Vinci’s myriad of undiscov- be considered as works of art. In the same con- Leonardo3 (L3) is the world leader in exclusive ered manuscripts, most of them never before text his artistic works are creations of a master exhibitions and publications on da Vinci’s ge- displayed in public. artist’s hand as well as a product of a formative nius. Every one of our exhibitions is the result scientific brain. of work by our own research team who, for each Crafted by an award-winning design team event, investigate and develop machines that These exhibitions make use of spectacular Just as his paintings deserve the kind of investi- have never been seen before. equipment, high definition panels, software and gation to which only today’s technology can do fascinating physical reproductions of machines justice, so the full extent of his scientific work All our exhibitions are “dynamic”, not “stat- never seen before. has yet to be revealed to the public. ic”. We make extensive use of 3D animations, physical models and interactive software to of- Broad media interest and acclaim fer the public a unique level of interaction and A full range of national and international media a hands-on experience of edutainment. As the interest. We have had prime time media cover- Master himself taught us - we use visual images age in Japan and national exposure on NBC to help people understand. Nightly News in the USA, a result of our innovative methods of helping people understand... perhaps for the very first time. Significant educational, outreach and fundraising opportunities Suitable for every audience, from school groups to adults, with specially created support materials. Our exhibitions and the lectures given by our researchers could be the centerpiece of fundraising dinners or receptions, or an opportunity to entertain donors and prospective clients. The da Vinci machines and themes studied by Leonardo3 cover all aspects of science and L3’s exhibits art from every conceivable angle, so every donor Chicago (USA), Wichita (USA) or sponsor could have a detailed customized and Tokyo (Japan) theme based on their products or objectives. Comprehensive turnkey packages Coordinated marketing, retail and educational support. We also provide a full range of L3 products to be sold in your gift shop. ‹ › ‹ › reviews and awards index of the exhibitions

What the press says This catalogue presents five different exhibits (they are in English but they are “To enter the mind of Leonardo available worldwide and can be translated in the local language) you have only to touch a button” › › NBC Nightly News (national edition USA)

“...an enormous touch screen provides one Title Size Page of the smartest, most elegant interfaces I have seen for exploring complex material...” 1. The Virtual Codex Atlanticus 5,000 sq. ft. 6 › › The New York Times 2. Da Vinci’s Codex on Flight 5,000 sq. ft. 22 “Leonardo no longer has any secrets” › › Corriere della Sera (Italy) 3. Da Vinci’s Bodies 5,000 sq. ft. 32 4. Discover Leonardo the Artist from 5,000 to 9,000 sq. ft. 42 “A futuristic project to enjoy the work of Leonardo da Vinci” › › A panel of judges chaired by Umberto Eco awarded L3 5. Da Vinci’s Workshop from 5,000 to 9,000 sq. ft. 52 the “Contagiare Bellezza 2006” prize. The award is given for commitment to promoting cultural heritage and for the enthusiastic public response

What educators say “I can focus in on one of the designs and I can see it in 3D and animate it!” › › Kurt Haunfelner, Museum of Science and Industry of Chicago

“Your electronic reconstructions are the best I have ever seen” 1. 2. 3. 4. 5. › › Carlo Pedretti, Leonardo scholar

What the public says “For the first time, I can truly say I have understood one of Leonardo’s machines. Press coverage and awards And I enjoyed myself at the same time” Top to bottom: NBC Nightly News, Umberto Eco gives an award, “I have never seen 3D technology used For more information, please contact The New York Times Review in this way for cultural purposes” Massimiliano Lisa [email protected] “The best exhibition on Leonardo I’ve ever seen” phone +39 02.79.41.81 For all images, artworks, texts, concepts, exhibitions fax +39 02.78.40.21 Copyright © 2005-2007 by Leonardo3 except: the original “Automobile” was commisioned by Istituto e Museo www.leonardo3.net di Storia della Scienza of Florence and financed by Banca di Cambiano; the setup at the MSI of Chicago [email protected] was designed by the MSI Exhibition The Virtual Codex Atlanticus 01 ‹ ›

The Virtual Codex Atlanticus Leonardo da Vinci’s Machines Unveiled

Leonardo da Vinci’s genius is most clearly ex- themselves cannot compete with the immense pressed in his designs for amazing machines to possibilities of this new approach (in fact the be used in every imaginable walk of life (from premiere of this traveling exhibition took place flight to war, from plumbing to music, from at the Biblioteca Ambrosiana in Milan, where mechanics to engineering) and it is in the Co- the original manuscript is conserved). But the dex Atlanticus, the largest and most precious highlight of our exhibition is the integration of codex of all, that the incredible and intriguing 50 interactive digital 3D working models of the designs for all his machines are collected. And most intriguing machines. Just click on Leonar- for the first time in history, the Codex Atlanticus do’s original design and... up pops the 3D model. is accessible to the general public. Through the You can examine it, see (and even hear) it work- technology of high resolution digital photogra- ing… but most important of all: you can finally phy we are now able to present the pages of the understand the machines without the need to Codex Atlanticus on interactive stations, giving read any explanatory notes. visitors the opportunity to discover Leonardo’s machines for themselves. This exhibition has toured successfully - inlo cations such as the Sony Building of Tokyo The exhibition displays not only a number of (20,000 visitors in the first 10 days), exploraS- physical models that have never been seen before, cience Museum of Tokyo ( Japan), Museum but also the Codex Atlanticus itself, in digital in- of Science and Industry of Chicago, USA teractive 3D format. You can turn the pages and (200,000+ visitors), Pinacoteca Ambrosiana, zoom in the finer details. Previous exhibitions Milan, Italy (where it was so successful that it provided only static reproductions of selected remained open for a full 12 months) and Ex- pages. Even looking at the original manuscripts ploration Place (Wichita, KS, USA). Exhibition The Virtual Codex Atlanticus ‹ › 01 ‹ ›

Exhibition sections 1. The Codex Atlanticus 4. Flying Machine Visitors can explore the largest and most important For the first time in history, the Leonardo3 researchers Leonardo codex by turning the pages, zooming in the have built Leonardo’s “real” Flying Machine. Another details and examining the interactive 3D models of exclusive for this exhibition. more than 50 machines. › 1 wooden physical model › 4 PC stations › 2 PC stations with interactive 3D software dedicated to (LCD displays and touch-screens) this machine › 2 plasma stations, the “L3 Flat Table Experience™” › 1 video projector station for live demos or use by the public

5. Leonardo’s Workshop Hands-on experience for children, teenagers and inquisitive adults. Build the physical wooden model of the Self- Supporting Bridge or explore the digital workshop and build your own machines. › 4 wooden models of the Self-Supporting Bridge › 3 PC stations with interactive 3D software for you to “be” Leonardo, design machines and print your own Inventor’s Certificate 2. Multi-Cannon Gunship Before this exhibition, no one had understood or built a model of the design on the first page of this codex. › 1 wooden physical model from page 1 of the Codex › 2 PC stations with interactive 3D software dedicated to this machine

3. Self-Propelled Cart For the first time in history, L3 has discovered how this design works. Our researchers have figured out what Leonardo intended and have built the first working model of the “Cart” in 500 years! › 1 wooden physical model › 2 PC stations with interactive 3D software dedicated to this machine

7. Panels 6. Design reproductions The machines are described in short texts with For a more traditional experience, visitors will enjoy an amazing 3D graphics. These panels provide historical important collection of designs selected, reproduced and introductions to the inventions and in-depth studies printed by the Reale Commissione Vinciana (“Royal of the more complex and interesting machines. The da Vinci Commission”) at the beginning of the 20th standard exhibition uses static printed panels. These are century. also available, at an additional fee, in the form of the › 20 reproductions of designs by Leonardo from our “L3 Dynamic Experience™” - our exclusive flat panel unique 1930s collection displayed in 4 horizontal technology with moving, animated text and designs. showcases, complete with detailed explanatory › 20 illustrative panels (28 x 78 in – 71 x 198 cm) information

The L3 Exhibitions Catalogue 2008-2010 Exhibition The Virtual Codex Atlanticus ‹ 10 › 01 ‹ 11 ›

Codex Atlanticus - Milan, Italy Codex Atlanticus The Federiciana hall of Ambrosiana The L3 Flat Table Experience™ Library, where Leonardo’s original manuscript is stored

Codex Atlanticus Codex Atlanticus The L3 Flat Table Experience™ A 3D interactive model from the digital manuscript

Codex Atlanticus - Milan, Italy Codex Atlanticus L3's exhibition - a very successful The 3D model of the Self-Propelled 12 month show Cart

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Multi-Canonn Gunship A screen from the 3D interactive software experience L3’s Digital Codex Technology™ Our exclusive technology for digital interactive codices is the most advanced in the world: each page is a full interactive 3D object with hyperlinks to 3D models

L3’s Digital Codex Technology™ The Virtual Codex Atlanticus world on a PC video projector station (on the left) and Flying Machine Self-Propelled Cart on a single PC station (on the right) The 3D software experience The 3D software experience

The L3 Exhibitions Catalogue 2008-2010 Exhibition The Virtual Codex Atlanticus ‹ 14 › 01 ‹ 15 ›

Codex Atlanticus - SONY Building, Tokyo, Japan Codex Atlanticus - Tokyo, Japan SONY chose the L3 exhibition to celebrate the The exhibition space company’s anniversary

The SONY Building Multi-Cannon Gunship The exploraScience Musem of Tokyo, Japan The exhibition site was on the top floor of the SONY The wooden model of the Multi-Cannon The Virtual Codex Atlanticus exhibition opened Building in the heart of downtown Tokyo Gunship and its PC station also in this museum

The L3 Exhibitions Catalogue 2008-2010 Exhibition The Virtual Codex Atlanticus ‹ 16 › 01 ‹ 17 ›

Codex Atlanticus - Chicago, IL, USA Codex Atlanticus - Chicago, IL, USA More than 200,000 visitors at the Museum of Science Large touch-screen display technology at and Industry (MSI). On the right: a news conference the Museum of Science and Industry with the President of the United States at the entrance of the exhibition at the MSI (July 7, 2006) - the 3D designs on the big panel on the right have been created by Leonardo3 (White House photo by Eric Draper)

Codex Atlanticus - Chicago, IL, USA NBC Evening News interview with L3’s curators broadcast in prime time nation wide in the USA

Codex Atlanticus Leonardo’s Workshop Exhibition space The virtual interactive codex on a The interactive 3D software to design A view of the hall with the Virtual Codex Atlanticus - Chicago, USA video projector station machines Codex Atlanticus exhibition PC station for the Flying Machine

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Codex Atlanticus - Wichita, KS, USA Codex Atlanticus - Wichita, KS, USA The main entrance of the Exploration Place The main exhibition hall

From left to right: the wooden model of the ultimate Flying Machine and two shots of the Da Vinci's Workshop software From left to right: visitors at the Exploration Place, the “hands-on” Self-Supporting Bridge and the exhibition hall experience

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Floorplan › Size: 5,000 square feet (460 m2) › Layout of the exhibition can be adapted to suit your exhibition space › We also have smaller versions for more restricted spaces and budgets (see our price list)

1. The Codex Atlanticus 2. Multi-Cannon Gunship › 4 PC stations › 1 wooden physical model › 2 plasma stations › 2 PC stations with interactive 3D software › 1 video projector station

3. Self-Propelled Cart › 1 wooden physical model › 2 PC stations with interactive 3D software 6. Design reproductions › 20 reproductions of designs

4. Flying Machine › 1 wooden physical model › 2 PC stations with interactive 3D software

5. Leonardo’s Workshop › 4 wooden models of the Self-Supporting Bridge › 3 PC stations with interactive 3D software

7. Panels › 20 illustrative panels Exhibition Da Vinci’s Codex on Flight 02 ‹ 23 ›

Da Vinci’s Codex on Flight From birds to incredible flying machines

This exhibition has both digital and physical award winning technology used for the Co- models for all of Leonardo’s flying machines, dex Atlanticus but with even more detail. It is as well as the Virtual Codex on Flight. In the presented in High Definition from new digi- original manuscript Leonardo uses a strict, tal photographs taken especially for this exhi- mechanical approach to analyze how birds fly. bition from the original manuscript. Visitors He also studies the resistance of air, currents can turn every page of the digital codex, zoom and winds. Four centuries before the Wright in the details and read the transcriptions and Brothers, da Vinci’s genius dreamed up a glider translations of Leonardo’s notes. And with just that would allow man to fly “above the clouds” a click each design pops up in a 3D interactive to “discover more countries”. TheVirtual Codex model of the machine. on Flight is based on the same successful and Exhibition Da Vinci’s Codex on Flight ‹ 24 › 02 ‹ 25 ›

Exhibition sections 8. The “final” Flying Machine A worldwide premiere! For the first time in 500 years 1. The Codex on Flight our researchers have reconstructed Leonardo’s “real” flying glider! Visitors can explore the Codex on Flight by turning › 1 physical model the pages, zooming in the details and examining › 2 PC stations with interactive 3D software dedicated to the interactive 3D models of all the designs. For the this machine first time in history, this codex is presented in High Definition, with incredible detail achieved with new 9. Design reproductions (optional) state of the art digital acquisitions. › 4 PC stations (LCD displays and touchscreens) For a more traditional experience, visitors will enjoy › 2 plasma stations, the “L3 Flat Table Experience™” a collection of designs reproduced and printed by › 1 video projector station for live demos or use by the the Reale Commissione Vinciana (“Royal da Vinci public Commission”) at the beginning of the 20th century. › 12 reproductions of designs by Leonardo from our 2. Articulated-wings unique 1930s collection displayed in 2 horizontal showcases, complete with explanatory information Model of the mechanisms for folding the wings. › 3 physical models. Hands-on for visitor’s use. › 2 PC stations with interactive 3D software dedicated to 10. Panels this machine The machines are described in short texts with amazing 3D graphics. These panels provide historical 3. Aerial Screw introductions to the inventions and in-depth studies The so-called “helicopter” is an aerial screw operated by of the more complex and interesting machines. The four men. Does it really work? standard exhibition uses static printed panels. These are › 1 physical model also available, at an additional fee, in the form of the › 2 PC stations with interactive 3D software dedicated to “L3 Dynamic Experience™” - our exclusive flat panel this machine technology with moving, animated text and designs. › 20 illustrative panels (28 x 78 in – 71 x 198 cm) 4. Mechanical Wings The plan for a wing that imitates the anatomy of birds and animals and the way their wings work. › 1 physical model › 2 PC stations with interactive 3D software dedicated to this machine

5. The first Flying Machine This machine was meant to be operated by a single pilot using pedals to flap two wings. › 1 physical model › 2 PC stations with interactive 3D software dedicated to this machine

6. Flying Machine with a mechanical engine This is the first flying machine in history propelled by a mechanical engine. › 1 physical model › 2 PC stations with interactive 3D software dedicated to this machine

7. The Ornithopter A “boat” with 4 crank-operated cross-action flapping wings. › 1 physical model › 2 PC stations with interactive 3D software dedicated to this machine ›

Da Vinci’s Codex on Flight Above: the premiere of the exhibition at the Royal Library of Turin (Italy). Below: 3D models from the interactive software experiences

The L3 Exhibitions Catalogue 2008-2010 Exhibition Da Vinci’s Codex on Flight ‹ 26 › 02 ‹ 27 ›

The virtual codex A page from the virtual interactive 3D Codex on Flight. The entire codex in presented in full High Definition

Studies on the flight of the birds Models from the exhibition

The “real” Leonardo The Aerial Screw The model of the “final” Flying Machine is the result of years of study.L3 �� Screens from the interactive 3D software proudly presents the first model as Leonardo designed it experience devoted to this machine

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Flip the pages The 3D interactive models The writings, zoom on details, the Self-Portrait of Leonardo

Appreciate the Codex The animations in 3D allow a wide public to understand the codex for the very first time

Folios 16v and 17r The virtual codex lets you see the original pages of Leonardo in High Definition

The Codex on Flight The entire codex is a 3D book

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10. Panels › 20 illustrative panels

8. The “final” Flying Machine › 1 physical model › 2 PC stations 4. Mechanical Wings › 1 physical model 2. Articulated-wings › 2 PC stations › 3 physical models › 2 PC stations

9. Design reproductions › 12 reproductions of designs 5. The First Flying Machine › 1 physical model › 2 PC stations

3. Aerial Screw › 1 physical model › 2 PC stations

7. The Ornithopter › 1 physical model › 2 PC stations

1. The Codex on Flight › 4 PC stations › 2 plasma stations › 1 video projector station

6. Flying Machine with a mechanical engine › 1 physical model › 2 PC stations

The L3 Exhibitions Catalogue 2008-2010 Exhibition Inside Da Vinci’s Bodies 03 ‹ 33 ›

Inside Da Vinci’s Bodies The anatomical exhibition of arts, science and technology

Discover anatomy through the masterpieces of This is a unique exhibition combining the art Leonardo - observe, learn and investigate the of da Vinci, the scientific discovery of of the human body using state of the art interactive human body and innovative technologies that technologies. place the visitors in the center of the action, giv- A true discovery of the human body - an educa- ing a hands-on interactive software experience. tional and interactive experience! Now, for the The anatomical digital table with 1:1 3D real- first time, it’s possible to learn about -the hu time HI-DEF projection is presented for the man body viewing these amazing drawings by first time as a new and fantastic experience. Leonardo da Vinci. These designs, in fact, are Multimedia 3D interactive software experienc- used as anatomical references today. All of these es are accessible in all parts of the exhibition. drawings use the state of the art technology. The In addition there are beautifully designed panel public will use the interactive Codex of Anatomy structures, physical reconstructions and show- of Leonardo (De Figura Umana), by clicking cases with documents and instruments that on Leonardos’ original design and beginning a complement the exhibition. journey of discovery of the human body using The exhibition does not use any anatomical body 3D interactive reconstructions. Most impor- parts because they are simply not required. The tantly, you will be able to learn about the human impact of Leonardo’s designs are much more body viewing the Master’s artistic designs us- powerful. The software interface allows the visi- ing 3D hands-on animations, without complex tors to not only see, but truly learn, enjoy and anatomical explanatory texts. interact – a real hands-on experience! Exhibition Inside Da Vinci’s Bodies ‹ 34 › 03 ‹ 35 ›

Exhibition sections

1. Before Leonardo 4. Anatomy and artistic design The study of anatomy begins as early as (1600 B.C.E.), The drawings and paintings of Leonardo are analyzed in the date of the ancient Egyptian Edwin Smith papyrus. relationship to anatomy. The public will see Da Vinci’s We discover the works of Hippocrates, a Greek masterpieces for example the Mona Lisa and the Last physician (400 B.C.E.), Aristotle, Herophilos and Supper using a different and scientific approach. Erasistratus who performed dissections of cadavers in › 4 horizontal showcases with documents Alexandria, Galen (150 C.E.) and M. de Liuzzi (1300). › 5 physical panels › 2 PC stations with an interactive software experience › 1 PC station with interactive 3D software experience dedicated to these scientists and their discoveries. › 9 illustrative panels (28 x 18 in – 71 x 198 cm) 5. After Leonardo › 1 horizontal showcase with documents Alessandro Achillini, Juan Valverde de Amusco, Vesalius, 2. The Virtual Codex of Anatomy of Leonardo the Anatomy Lesson of Dr. Nicolaes Tulp by Rembrandt to the 19th century and contemporary anatomy. Visitors can explore for the first time in history the › 2 PC stations with interactive software experiences restored, digitized and interactive edition (exclusively dedicated to these scientists and their discoveries. developed for this exhibition) of the Codex of Anatomy › 7 illustrative panels (28 x 18 in – 71 x 198 cm) of Leonardo, “De figura umana”, by turning the pages, › 1 horizontal showcase with documents zooming in the details. The visitor can investigate any part of the human body using 3D, starting with the 6. Da Vinci’s Anatomy Workshop amazing designs of Leonardo. › 4 PC stations (LCD displays) Hands-on experience for children, teenagers and › 2 wide plasma/LCD stations with touch screens inquisitive adults. Explore the digital anatomy workshop › 1 video projection station for live demos and use by the with a learning experience and a final trivia exam. public › 3 PC stations with interactive 3D software for you to “be” Leonardo and print your own Anatomist certificate. 3. The Human Body Inside Da Vinci’s Bodies The exhibition is a self-guided tour that can be viewed leisurely taking The exploration of the human body - starting from the from 45 to 90 minutes as an average visiting time design of Leonardo we learn about the individual parts and how they work by using interactive 3D software, physical models and panels. We will also learn about Leonardo’s correct and incorrect anatomical findings. › Brain and Eyes: 1 physical model, 4 physical panels and 1 PC station with interactive 3D software › Skeleton: 1 physical model, 4 physical panels and 1 PC station with interactive 3D software › Muscles: 4 physical models, 4 physical panels and 1 PC station with interactive 3D software › Organs: 6 physical models, 4 physical panels and 1 PC station with interactive 3D software › Nerves: 2 physical models, 4 physical panels and 1 PC station with interactive 3D software › One interactive digital table for exploring Da Vinci’s anatomy and all the parts of the body. › 1 horizontal showcase with the instruments for an anatomical dissection.

The L3 Exhibitions Catalogue 2008-2010 Exhibition Inside Da Vinci’s Bodies ‹ 36 › 03 ‹ 37 ›

Da Vinci’s Bodies Multimedia 3D interactive software experiences are accessible in all parts of the exhibition. In addition there are showcases with documents

Inside Da Vinci’s Bodies The anatomical digital table with L3’s 1:1 3D real-time HI-DEF projection is presented for the first time as a new and fantastic experience

Leonardo’s own words After Leonardo “And you, who say that you can learn anatomy better studying anatomical An anatomical drawing by dissections instead of drawings, I will change your minds after seeing all those Juan Valverde de Amusco details in a single drawing” and our 3D interactive model

The L3 Exhibitions Catalogue 2008-2010 Exhibition Inside Da Vinci’s Bodies ‹ 38 › 03 ‹ 39 ›

Da Vinci’s designs The exhibition does not use any anatomical body parts because they are simply not required. The impact of Leonardo’s designs is much more powerful. The software interface allows the visitors to not only see, but truly learn, enjoy and interact - a real hands-on Hands-on experience experience! The software interface allows the visitors to not only see, but truly learn, enjoy and interact – a real hands-on experience!

Inside Da Vinci’s Bodies This exhibition has been developed for both adults and children of all ages. Even young children will be fascinated and not frightened

The L3 Exhibitions Catalogue 2008-2010 Exhibition Inside Da Vinci’s Bodies ‹ 40 › 03 ‹ 41 ›

2. The Virtual Codex of Anatomy Floorplan of Leonardo › Size: from 5,000 to 9,000 square feet (460 to 840 m2) › 4 PC stations (LCD displays) › Layout of the exhibition can be adapted to suit your › 2 big plasma/LCD stations with touch exhibition space screens › We also have smaller versions for more restricted spaces › 1 video projection station for live demos and budgets (see our price list) and use by the public

1. Before Leonardo › 2 PC stations with software experiences dedicated to these scientists and 9 illustrative panels › 1 horizontal showcase with documents

3. The Human Body › Brain and Eyes: 1 physical model, 4 physical panels and 1 PC station with interactive 3D software › Skeleton: 1 physical model, 4 physical panels and 1 PC station with interactive 3D software › Muscles: 4 physical models, 4 physical panels and 1 PC station with interactive 3D software › Organs: 6 physical models, 4 physical panels and 1 PC station with interactive 3D software › Nerves: 2 physical models, 4 physical panels and 1 PC station with interactive 3D software › One interactive digital table for exploring Da Vinci’s anatomy and all the parts of the body › 1 horizontal showcase with the tools for anatomy

5. After Leonardo › 2 PC stations with interactive software experiences dedicated to these scientists and their discoveries › 7 illustrative panels › 1 horizontal showcase with documents

4. Anatomy and artistic design › 4 horizontal showcases with documents › 5 physical panels 6. Da Vinci’s Anatomy Workshop › 1 PC station with interactive 3D software experience › 3 PC stations with interactive 3D software for you to “be” Leonardo and print your own Anatomist certificate Exhibition Discover Leonardo the Artist 04 ‹ 43 ›

Discover Leonardo the Artist Technology and art: the inner secrets of the paintings

Leonardo is recognized as one of the world’s able visitors to see, understand and appreciate all greatest artists of all time. This exhibition ex- Leonardo’s principal works in an interactive ap- plains the secrets of the extraordinary impact of proach using state-of-the-art 3D graphics and his works, from the empty canvas to the com- high definition technology. The unique possibil- pleted painting. The genius of da Vinci is that ity to view and experience such a large number he applied his technical and theoretical meth- of his works in one exhibition can stimulate a ods to his art and he also planned to write his more profound insight and deeper feeling when own Treatise on Painting. compared to visiting single works separated in The various installations in this exhibition en- galleries around the world.

HD screens All paintings are presented on High Definition interactive flat panels

The L3 Exhibitions Catalogue 2008-2010 Exhibition Discover Leonardo the Artist ‹ 44 › 04 ‹ 45 ›

Exhibition sections

1. Leonardo’s studio The Virgin of the Rocks - Paris › 1 HD video projection of the original painting & 3D How and why did he paint? What are the secrets of explanations Leonardo’s painting? His studies on anatomy and › 2 HD screens with the painting & 3D explanations physiology? What does he say in his Treatise on › 4 PC interactive stations with 3D software Painting? How big are the paintings? Are they really all › 8 physical panels by Leonardo? Is it true that his paintings hide a secret › various physical scale models of the materials and code? equipment used by the artist › various physical installations including easels, canvases, › 1 physical extra-high resolution reproduction paints, etc. › 6 PC interactive stations with 3D software + 2 plasma screens for general view The Virgin of the Rocks - London › 12 physical panels › 1 HD video projection of the original painting & 3D explanations › 2 HD screens with the painting & 3D explanations 2. Designs › 4 PC interactive stations with 3D software For a more traditional experience, visitors will enjoy › 8 physical panels › various physical scale models of the materials and a collection of designs reproduced and printed by equipment used by the artist the Reale Commissione Vinciana (“Royal da Vinci › 1 physical extra-high resolution reproduction Commission”) at the beginning of the 20th century. › 20 reproductions of designs by Leonardo from our unique 1930s collection displayed in 4 horizontal showcases, complete with explanatory information > continue in the next page 3. The masterpieces Special section dedicated to examining the four most famous and mysterious works, with an exclusive high definition video projection that takes visitors right inside the paintings. It’s a totally unique experience! See for the very first time how Leonardo created his paintings! A 3D sequence with physical scale models of his materials L3 Dynamic Panels and methods recreates the processes and steps he took to The High Definition interactive reproduction of the painting alternates achieve his masterpieces. with 3D explanations Mona Lisa › 1 HD video projection of the original painting & 3D explanations › 2 HD screens with the painting alternating & 3D explanations › 4 PC interactive stations with 3D software › 8 physical panels › various physical scale models of the materials and equipment used by the artist › 1 physical extra-high resolution › reproduction

The Last Supper › 1 large scale HD video projection of the original painting & 3D explanations › 2 HD screens with the painting & 3D explanations › 4 PC interactive stations with 3D software about this painting › 8 physical panels › various physical scale models of the materials and equipment used by the artist › 1 physical extra-high resolution reproduction

The Last Supper An example of interactive presentation of this masterpiece

The L3 Exhibitions Catalogue 2008-2010 Exhibition Discover Leonardo the Artist ‹ 46 › 04 ‹ 47 ›

4. The Gallery Adoration of the Magi Saint John the Baptist › 1 HD screen with the painting & 3D explanations › 1 HD screen with the painting & 3D explanations Discover 16 works by the Master artist, all reproduced › 1 PC interactive station with 3D software › 1 PC interactive station with 3D software on high definition panels, alternating with animated 3D › 2 physical panels › 2 physical panels graphic explanations. Interactive stations and hands-on experience enable visitors to appreciate the works more fully. Portrait of a Musician 5. The lost paintings › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software Lost artworks or those never completed: The Battle of Dreyfus Madonna › 2 physical panels Anghiari, Leda and The Madonna with the Cat. › 1 HD screen with the painting & 3D explanations › 1 HD screen with the painting alternating with 3D › 1 PC interactive station with 3D software explanations › 2 physical panels Lady with the Ermine - Cecilia Gallerani › 1 PC interactive station with 3D software › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software Madonna with the Carnation 6. Hands-on workshop › 2 physical panels › 1 HD screen with the painting alternating with 3D Some of the visitors who have seen and appreciated explanations Portrait of a Lady - La Belle Ferronnière Leonardo’s artistic genius may wish to “try it themselves” › 1 PC interactive station with 3D software with brushes and canvas. They can have the chance in › 2 physical panels › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software a special area where they can paint using real or virtual › 2 physical panels paints and brushes. The area is designed for everyone, Annunciation from young children to adults. The basic rules of drawing › 1 HD screen with the painting & 3D explanations and painting are explained in interactive examples to › 1 PC interactive station with 3D software Madonna with the Spindle stimulate the visitor’s creativity. › 2 physical panels › 1 HD screen with the painting & 3D explanations › 2 HD screens with examples and instructions › 1 PC interactive station with 3D software › 10 installations with easels, canvases and paints › 2 physical panels › 6 interactive PC stations with virtual canvases Baptism of Christ › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software Virgin and Child with Saint Anne (London) › 2 physical panels › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software › 2 physical panels Portrait of Ginevra de’ Benci › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software Virgin and Child with Saint Anne (Paris) › 2 physical panels › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software › 2 physical panels Madonna with Child - Benois Madonna › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software Bacchus - Saint John › 2 physical panels › 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software › 2 physical panels Saint Jerome

› 1 HD screen with the painting & 3D explanations › 1 PC interactive station with 3D software › 2 physical panels Exhibition Discover Leonardo the Artist ‹ 48 › 04 ‹ 49 ›

(1510-1513) (1490-1495) (1483-1486) › Virgin and Child with Saint Anne › Portrait of a Lady › The last supper La Belle Ferronnière

(1470-1475) (1483-1486) › Annunciation (1501) › The Virgin of the Rocks › Madonna with the Spindle Paris (1480) › Saint Jerome (1474-1476) (1478-1582) › Portrait of Ginevra de’ Benci › Madonna with Child Benois Madonna (1470-1473) › Madonna with the Carnation (1495-1508) › The Virgin of the Rocks (1510-1517) London › Saint John the Baptist (1501) › Lady with the Ermine Cecilia Gallerani (1486) (1501) › Portrait of a Musician › Virgin and Child with Saint Anne (1482) › Adoration of the Magi (1510-1517) (1503-1514) L3 HyperView Technology › Bacchus › Mona Lisa For this exhibition the�� Leonardo3 reaserch center has developed ��a new kind of Saint John (1473-1478) technology: L3’s HyperView. This allows the public to zoom in real time from all the › Baptism of Christ (1469-1470) manuscripts and paintings to single details with an incredible depth of quality › Dreyfus Madonna

The L3 Exhibitions Catalogue 2008-2010 Exhibition Discover Leonardo the Artist Floorplan 04 ‹ 51 › › Size: from 5,000 to 9,000 square feet (460 to 840 m2) 1. Leonardo’s studio › Layout of the exhibition can be adapted to suit your › Various physical installations including easels, canvases, paints, etc. exhibition space › 6 PC interactive stations with 3D software + 2 plasma screens for general view › We also have smaller versions for more restricted › 12 physical panels spaces and budgets (see our price list)

6. Hands-on workshop › 2 HD screens with examples and instructions 3. The masterpieces 2. Designs › 10 installations with easels, canvases and paints 4. The Gallery › Mona Lisa › 20 reproductions of designs by › 6 interactive PC stations with virtual canvases › Dreyfus Madonna › The Last Supper Leonardo from our unique 1930s › Madonna with the Carnation › The Virgin of the Rocks - Paris collection displayed in 4 horizontal › Annunciation › The Virgin of the Rocks - London showcases, complete with › Baptism of Christ explanatory information › Portrait of Ginevra de’ Benci › Madonna with Child - Benois Madonna › Saint Jerome › Adoration of the Magi › Portrait of a Musician › Lady with the Ermine - Cecilia Gallerani › Portrait of a Lady - La Belle Ferronnière › Madonna with the Spindle › Virgin and Child with Saint Anne (London) › Virgin and Child with Saint Anne (Paris) › Bacchus - Saint John › Saint John the Baptist 5. The lost paintings › 1 HD screen with the painting alternating with 3D explanations › 1 PC interactive station with 3D software Exhibition Da Vinci’s Workshop 05 ‹ 53 ›

Da Vinci’s Workshop The Codices, the Machines and the Masterpieces

This exhibition includes parts from many of the Codex on Flight), Leonardo, the scientist the exhibitions listed on the previous pages, and inventor of robots and automata (the Me- offering a more comprehensive experience of chanical Lion and Knight) and the amazing the mind of the Genius. Also, there are entirely machines (the Flying Machine and the Multi- new sections never seen before, for example, Cannon Gunship) as well as the artist of the Leonardo’s Robots and the unique experiences world’s masterpieces. All this and more is pos- of digital designs of the famous Self-Portrait, sible, using our state of the art interactive tech- which premier in this exhibition. nologies and digital reproductions from Leon- Our chief goal is to have museum visitors “ex- ardo da Vinci’s original works. perience” the codices (the Codex Atlanticus and Exhibition Da Vinci’s Workshop ‹ 54 › 05 ‹ 55 ›

3. Leonardo’s Workshop › 1 interactive digital 3D panel devoted to the Self- Exhibition sections Portratait of Leonardo Hands-on experience for children, teenagers and › 1 digital 3D explanatory panel devoted to the Self- inquisitive adults. Build a real wooden model of the Portratait of Leonardo 1. The Codices Self-Supporting Bridge or explore the digital workshop › 1 interactive digital 3D panel devoted to the Mona Lisa and build your own machines. › 1 digital 3D explanatory panel devoted to the Mona Lisa Visitors can explore the most important codices of › 3 wooden models of the Self-Supporting Bridge › 1 interactive digital 3D panel devoted to the Last Supper da Vinci (the Codex Atlanticus and the Codex on › 3 PC stations with interactive 3D software for you to › 1 digital 3D explanatory panel devoted to the Last Flight) by turning the pages, zooming in the details and “be” Leonardo, design machines and print your own Supper examining the interactive 3D models. Inventor’s Certificate › 2 interactive digital 3D panels devoted to the designs › 2 PC stations for the Codex Atlanticus › 1 digital 3D explanatory panel devoted to the designs › 2 PC stations for the Codex on Flight › 1 touchscreen big screen for the Codex Atlanticus 5 Design reproductions › 1 touchscreen big screen for the Codex on Flight For a more traditional experience, visitors will enjoy a collection of designs reproduced and printed by the Reale Commissione Vinciana (“Royal da Vinci Commission”) at the beginning of the 20th century. 1 L3 Flat Table with interactive 3D software dedicated to › 20 reproductions of designs by Leonardo from our this machine unique 1930s collection displayed in 5 horizontal › 1 physical model of the Astrarium showcases, complete with educational information 1 L3 Flat Table with interactive 3D software dedicated to this device › 1 wooden physical model of the Robot Knight 6. Panels 1 L3 Flat Table with interactive 3D software dedicated to this machine The codices, the machines and the paintings are › 1 wooden physical model of the Piano-Viola described in short texts with brilliant 3D graphics. These 1 L3 Flat Table with interactive 3D software dedicated to panels provide historical introductions and in-depth this machine 4. The Masterpieces studies of the more complex and interesting subjects. The standard exhibition uses static printed panels. These The innovative technology L3 HyperView will offer are also available, at an additional fee, in the form of the visitors a unique way to interact with the designs and “L3 Dynamic Experience™” - our exclusive flat panel paintings of the Master. This experience will allow you technology with moving, animated text and designs. 2. The Machines to see more detail, learn and appreciate more about › 30 illustrative panels (28 x 78 in – 71 x 198 cm) Leonardo and his work than if you had the original The exclusive, intensively researched, physical right in front of you. reconstructions and fully operative, interactive, software experiences based on digital 3D models of these amazing machines. › 1 wooden physical model of the Multi-Cannon Gunship 1 L3 Flat Table with interactive 3D software dedicated to this machine › 2 wooden physical models of the Self-Propelled Cart 1 L3 Flat Table with interactive 3D software dedicated to this machine › 1 wooden physical model of the Flying Machine 1 L3 Flat Table with interactive 3D software dedicated to this machine › 1 wooden physical model of the Mechanical Wings 1 L3 Flat Table with interactive 3D software dedicated to this machine › 1 wooden physical model of the Mechanical Lion

The L3 Exhibitions Catalogue 2008-2010 Exhibition Da Vinci’s Workshop ‹ 56 › 05 ‹ 57 ›

Da Vinci's Workshop Da Vinci’s Workshop Two interactive digital 3D panels devoted to the Self-Portrait of Leonardo. In the background: the horizontal showcases, Hands-on experience with the physical wooden models of the Self-Supporting Bridge. In the background: two horizontal the illustrative panels and the physical model of the Mechanical Wings showcases with designs and one L3 Dynamic Experience digital panel

The Robot Knight, PC interactive stations, illustrative panels, the L3 Dynamic Experience digital panels, the Multi-Cannon This exhibition includes parts from many of the exhibitions listed on the previous pages offering a more comprehensive Gunship, one Flat Table and the Virtual Codex Atanticus on a big touch-screen display experience of the Genius’s mind. Also, there are entirely new sections never seen before

The L3 Exhibitions Catalogue 2008-2010 4. The Masterpieces Exhibition Da Vinci’s Workshop 05 ‹ 59 › Floorplan › 1 interactive digital 3D panel devoted to the Self-Portratait 2 of Leonardo › Size: 9,000 square feet (840 m ) › 1 digital 3D explanatory panel devoted to the Self-Portratait › Layout of the exhibition can be adapted to suit of Leonardo your exhibition space › 1 interactive digital 3D panel devoted to the Mona Lisa › We also have smaller versions for more restricted › 1 digital 3D explanatory panel devoted to the Mona Lisa spaces and budgets (see our price list) › 1 interactive digital 3D panel devoted to the Last Supper 3. Leonardo’s Workshop › 1 digital 3D explanatory panel devoted to the Last Supper › 3 wooden models of the Self-Supporting Bridge › 2 interactive digital 3D panels devoted to the designs › 3 PC stations with interactive 3D software for you to “be” Leonardo, design machines and 5 Design reproductions › 1 digital 3D explanatory panel devoted to the designs print your own Inventor’s Certificate › 20 reproductions of designs by Leonardo from our unique 1930s collection displayed in 5 horizontal showcases, complete with educational information

2. The Machines › 1 wooden physical model of the Multi-Cannon Gunship 1 L3 Flat Table with interactive 3D software dedicated to this machine 1. The Codices › 2 wooden physical models of the Self-Propelled Cart 1 L3 Flat Table with interactive 3D software dedicated › 2 PC stations for the Codex Atlanticus to this machine › 2 PC stations for the Codex on Flight › 1 wooden physical model of the Flying Machine › 1 touchscreen big screen for the Codex Atlanticus 1 L3 Flat Table with interactive 3D software dedicated › 1 touchscreen big screen for the Codex on Flight to this machine › 1 wooden physical model of the Mechanical Wings 1 L3 Flat Table with interactive 3D software dedicated to this machine › 1 wooden physical models of the Mechanical Lion 1 L3 Flat Table with interactive 3D software dedicated to this machine › 1 physical model of the Astrarium 1 L3 Flat Table with interactive 3D software dedicated to this device › 1 wooden physical model of the Robot Knight 1 L3 Flat Table with interactive 3D software dedicated to this machine › 1 wooden physical model of the Piano-Viola 1 L3 Flat Table with interactive 3D software dedicated to this machine

6. Panels › 30 illustrative panels (28 x 78 in – 71 x 198 cm)

The L3 Exhibitions Catalogue 2008-2010

‹ 60 › ‹ 61 › originals, research and models

Leonardo’s originals L3 is one of the very few research centers allowed to work and reproduce the original manuscripts and designs of Leonardo da Vinci. This is a study session for the “Codex on Flight” exhibition

Codex on Flight This is the facsimile from Leonardo's original Codex on Flight. It is the Portrait of a Lady same folio as shown on the previous page. You won't find this level of Reproduction of a design for the exhibitions “Da Vinci's Workshop” detail in any other publication or exhibition. It's an L3 exclusive! and “Discover Leonardo the Artist” ‹ 62 › ‹ 63 ›

Digital photographs of Leonardo’s Codex Atlanticus and drawings L3 is uniquely privileged to have access to the originals. All the images in our “digital codices” and flat panels have been recorded by our technicians using state of the art technologies for never- seen-before detail

The L3 workshop We study the original manuscripts and build historically-accurate physical models in our own workshop ‹ 64 › ‹ 65 › benefits supporting materials

These exhibitions can support and extend your All the exhibitions include a full set of materi- › A sample programming resource kit with organization’s educational mission in a highly als to support a successful presentation and the lists of exhibition-related workshops, films, visible way and increase promotional and rev- following: lectures (including speakers), and supporting enue goals. information on setting up a variety of events Installation Publicity to enhance the content of the exhibition and › Comprehensive installation and removal extend its appeal. › › L3’s exhibitions have achieved significant resources including a detailed manual. Opportunity to link to the L3 website, which positive public and media response for › On-site installation and removal assistance by complements the curriculum materials and promoting awareness of Leonardo da Vinci as L3 staff. extends the exposure of the exhibitions to a universal Genius. millions of people around the world. Media Relations and Marketing › Community and Educational Outreach Opportunity to host exhibition curators for a › A complete sample media kit including press special VIP tour, lectures or opening event. › A springboard for special programs, family releases, digital images, copies of press reviews Ancillary Business workshops, lectures, films or performances. and articles, information about the curators, › › An opportunity for workshops and activities and other related background material. Useful information on the development of for schoolchildren of all grades and an Electronic files of the designs of marketing complementary retailing, food service and excellent enhancement of cultural, artistic and materials, including posters, rack cards, print space rental business. › technological studies curricula. advertisements, and program brochures for A complete set of L3 exhibition-related Income Generation customization by the host institution. products for your gift shop; these proven best sellers include books, software, posters and › Unique exhibitions that attract visitors and Programs for Education and Events wooden models. stimulate community interest. › › Electronic copies of teachers’ guides and Opportunities to develop complementary retail outlines for pre and post-visit activities for programs, food service, and special events school groups. › Attractive, high-visibility sponsorship opportunities. › The centerpiece of fundraising dinners or receptions or an opportunity to entertain members, clients, donors, and prospects. ‹ 66 › ‹ 67 › curators

Leonardo3 (L3) is an innovative media com- interest in the past. That is why we combine pany that incorporates: research center and physical models, three-dimensional reconstruc- laboratory; creation of exhibitions and museums; tions and interactive software. In a nutshell, we editorial, television and multimedia projects; believe in edutainment as an instrument for un- publishing house. Our mission is to study, inter- derstanding the past and going forward to meet pret and make our artistic and scientific heritage the future. available and enjoyable to the general public through the use of creative state of the art tech- Clearly, Leonardo da Vinci’s drawings possess niques. an extraordinary beauty in themselves. However, In our work, we place particular importance on it is through L3’s use of today’s state of the art three-dimensional (3D) reconstructions, hence technology that Leonardo’s works can be ap- the “3” in the name Leonardo3. At present, L3’s preciated by a wide audience. For the first time research laboratories and all our production in 500 years we can grasp the true significance work (physical and three-dimensional models, of these wonderful designs. And this is only the books, multimedia aids, documentaries, exhibi- beginning. tions and museums) are dedicated to the work of Leonardo da Vinci and our results have stim- Mario Taddei ulated wide interest all over the world. L3 researchers were the first to make a working L3’s technical director and one of its chief researchers. prototype of Leonardo’s Cart, as well as virtual He is a joint curator of L3’s exhibitions. He graduated in and physical interpretations of more than 50 Industrial Design and was a professor at the Milan Uni- ingenious machines that da Vinci designed, versity of Design (Politecnico di Milano). He has headed and had never before been brought to life. As many projects about innovative installations for museums. part of our efforts to promote da Vinci’s work, He is the author of many books and has been awarded we have created a digital version of the Codex several prizes. He has been studying Leonardo for 20 Atlanticus. Based on the original manuscripts of years and has coauthored new discoveries. his most interesting work, we offer a brand-new, exclusive and high-resolution means of interact- Edoardo Zanon ing with Leonardo. For the first time in history, L3’s creative director and one of its chief researchers. the Codex Atlanticus is available for the general He is a joint curator of L3’s exhibitions. He graduated public to enjoy as an exhibition and as an in- in Industrial Design and was a professor at the Venice teractive book. The award winning exhibition University of Art & Design (IUAV). He has a diploma has had great success in Italy, USA and Japan in Classical Guitar from the Conservatory. He has been and the Codex Atlanticus book + CD-ROM the originator of many projects on innovative multimedia published by L3 is a best-seller. In this title 3D applications. He is the author of many books and has re- models of the machines spring from the im- L3’s curators ceived several prizes. He has been studying Leonardo for Top to bottom: Mario Taddei, ages on the page, allowing the viewer the op- 10 years and has coauthored new discoveries. Edoardo Zanon and Massimiliano Lisa Lectures and interviews with the portunity to manipulate them. In this way, using media are always part of each Massimiliano Lisa L3’s exhibition the virtual models it is possible to understand how the designs actually function. The original L3’s CEO. He is also the director for exhibition sales and manuscripts are historic evidence of Leonardo’s marketing. He has been a publisher and journalist for 20 L3’s curators Top to bottom: Mario Taddei, work, but they are mainly of interest to enthu- years, with experience in books, magazines, multimedia Edoardo Zanon and Massimiliano Lisa siasts and academics. In contrast the general and television programs. He is the author of hundreds of public remains totally fascinated by our 3D re- articles and analysis about 3D technologies, DCC and constructions. digital video. He has received a journalism award for the L3 studies history and creates innovative means first IT TV program in Italy, in 1992. of communication to explain and stimulate The L3 Exhibitions catalogue 2008-2010 › 1. The Virtual Codex Atlanticus (5,000 sq. ft.) › 2. Da Vinci’s Codex on Flight (5,000 sq. ft.) › 3. Inside Da Vinci’s Bodies (5,000 sq. ft.) › 4. Discover Leonardo the Artist (5,000-10,000 sq. ft.) › 5. Da Vinci’s Workshop (5,000-10,000 sq. ft.)