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Home , 2018 Ryder Cup, PGA European Tour, Ryder Cup, World Cup (men's golf)

The Bidding Process for The 2018 Aims

• Why we did it

• How we did it

• When we did it

• What we asked for

• Who won and why

• The Ryder Cup Legacy

European Tour Board of Directors

12 Elected Tournament Committee PROMOTERS Tour Members (15 players) OF ET EVENTS

SEASON & TOURNAMENTS

THE PRODUCT PROPERTIES CONTENT & DESTINATIONS, COURSES TV PRODUCTIONS & HOSTS THE EUROPEAN TOUR

Celebrating . Worldwide. The Game’s Global Tour

Since its inception in 1971, The European Tour has expanded to become widely recognized as the game’s Global Tour.

This is evident by the countries visited on our schedule, the rich diversity of our Members and the global reach of our broadcast partners.

Lee Westwood (Eng) : European Tour Member 2009 Race to Dubai Champion World No. 3 A Global Footprint

50 events per year…

…Across 30 countries.

More than any other Professional Tour Global Reach

Europe: 71,972,000

North America: & Oceania: 69,500,000 293,541,000

Africa & Middle East: 5,800,000

Cumulative Global Household Reach now exceeds 440 million

Source: Extrapolated from 2011 Repucom International European Tour Event Evaluation Reports A Unique Set of Assets in our Control A unique opportunity

With the assets we have available, we can develop individual solutions to any stakeholder objective. 3 Tours

We can deliver global solutions or local ones, and anywhere in between. Our own TV Production

World Class Venue Network

Golf Course Design

Tour Events &

Graeme McDowell (N. Ire) : The Ryder Cup European Tour Member 2010 US Open Champion World No. 14 A Unique Set of Assets in our Control

Encompassing The Race to Dubai with 50 events across 29 Destinations

The Senior Tour: +50 Age Group 20 events per year across 15 countries with unique access to the true Legends of the game

The 25 events per year across 18 countries with unique access to the European Tour A Unique Set of Assets in our Control

European Tour Productions Largest producer of golf programming in the world Unique control over programme content

A Network of World Class golf venues Located in key strategic golf markets Providing access to businesses and golf consumers in market

A Joint Venture Company with IMG Delivering world class golf courses around the world With unique access to European Tour “signature” designers A Unique Set of Assets in our Control

European Tour Productions Largest producer of golf programming in the world Unique control over programme content

A Network of World Class golf venues Located in key strategic golf markets Providing access to businesses and golf consumers in market

A Joint Venture Company with IMG Delivering world class golf courses around the world With unique access to European Tour “signature” designers A Unique Set of Assets in our Control

European Tour Productions Largest producer of golf programming in the world Unique control over programme content

A Network of World Class golf venues Located in key strategic golf markets Providing access to businesses and golf consumers in market

A Joint Venture Company with IMG Delivering world class golf courses around the world With unique access to European Tour “signature” designers A Unique Set of Assets in our Control

European Tour Productions Largest producer of golf programming in the world Unique control over programme content

A Network of World Class golf venues Located in key strategic golf markets Providing access to businesses and golf consumers in market

A Joint Venture Company with IMG Delivering world class golf courses around the world With unique access to European Tour “signature” designers EUROPEAN TOUR WEBSITE – One of the World’s Most Visited Golf Websites

Visited by an average close to 1 Million unique users each month in 2010, europeantour.com is the most trafficked golf website in and it continues to increase its traffic numbers as illustrated on the graph.

More info: • Only source of Live Scoring data for all European Tour events • Can reach up to 1.7 million unique users in a month • Up to 30 million page views per month

A Foundation for Success

World No 1 World No 2 World No 3 World No 4 Rory McIlroy

The Top 4 in the Official World Rankings are European Tour Members

As are 20 of the Top 50… Spanning 8 nationalities Official World Golf Ranking – as of 1st March 2012 Powerful Title Sponsors

CURRENT PORTFOLIO – MARCH 2012:

. European Tour Destinations:  London  Belek Golf Club   Terre Blanche  The Dutch . European Tour Courses:  Quinta do Lago  PGA Golf de Catalunya  Kungsangen  Fleesensee  Estonian G&CC  Linna Golf

Estonian Golf and Country Club

Terre Blanche

PGA Catalunya Resort

THE RYDER CUP TODAY

• The Ryder Cup is one of the top ten sporting events in the world, matching soccer’s , American Football’s Super Bowl, Wimbledon tennis and the Ashes Tests in cricket

• Attendance - 300,000 spectators and guests.

• Media Coverage – 2,000 journalists, photographers

• Television Coverage – Coverage available to 495 million homes across 180 countries, through 44 broadcasters.

• Internet - 2 million people logged onto the official Ryder Cup website - www.rydercup.com – during the week of the 2006 Event.

• Economic Impact - €240 million of impact on the Irish Economy (2006 Ryder Cup - source: Deloitte). Shareholder Roles

• PGA European Tour – Managing Partner – 60%

• PGA of GB & I – Founding Partner – 20%

• PGAs of Europe – Manager of Ryder Cup Development Trust – 20%

SELECTION OF VENUE

‘The parties agree that the venue for the Ryder Cup Matches played in Europe shall be proposed by the Managing Partner (European Tour) in consultation with the other Members. The Managing Partner agrees to act in good faith and in the interests of the LLP when determining each venue for the Ryder Cup Matches’

Source: Members Agreement 2004 SIX CANDIATES PROJECT ‘LEVEL PLAYING FIELD’

H O S T C A N D I D A T E S Step One – The Bid Briefing Document – November 2008

The Launch: Step Two - The London Symposium – January 2010

• All six Bidding Nations in a single room….

• Key ET Executives: Sales and Marketing, Media, Operations etc

• Partner representatives: PGA, PGAEs etc

• Three external Advisors: – Michael Payne - International Olympic Committee – Jaime Byrom – FIFA – Nick Bitel – London Marathon

THE FIVE KEY BID CRITERIA The Balanced Scorecard

1. Commitment to the development of a world-class golf facility (new or existing) to host The

2. Provision of ancillary facilities, suitable access and infrastructure commensurate with the staging of an international sporting event

3. Demonstrable Government, Golfing Community and Private Sector support

4. Commercial opportunities available to The Ryder Cup

5. Contribution of the Bid Country to the development of golf

Step Three - The Rules of Engagement Documents – March 2010

• Bid Format Requirements – 400 detailed questions to be answered – Building on original five Criteria – To enable Bids to be evaluated fairly

• Bidding Rules – Probity – Ethics – Gifts – Hospitality – Dos and Donts Step Four – Submission of the Bids – 30 April 2010 Step Five – Presentation of the Bids - June 2010

Step Six – Bid Evaluation and Bid Review – August 2010

• Bids reviewed against detailed Bid Format Requirement questions: – – Infrastructure – Commercial – Government and private sector support – Legacy

• Meeting with Bidding Nations to feedback on Bid and identify areas to re-assess: – Bids can’t be altered other than in respects identified by RCE

2018 Ryder Cup Bid process

• Step Seven: February 2011: EACH Bidding nation signs a conditional RC 2018 Contract: – Crucial! – Based on the Olympics 1984 example – Incur legal costs now rather than post announcement – All five countries remain in the process – Ultimate decision based on Contracts, incorporating original Bids – Contract of successful Bidder is activated in May 2011 2018 Ryder Cup Bid process

• Step Eight: Recommendation to key stakeholders: March 2011 – European Tour Board – Players’ Committee – Partners: PGA, PGAE – Ryder Cup Board

• Step Nine: Announcement of 2018 Ryder Cup Host Nation: April 2011 – Wentworth – World-Cup/Olympics style announcement

Bidding Nations -

• Existing Venue – Golf National

• Close to Versailles and

• All French golfers to pay a Ryder Cup levy over 13 years

Bidding Nations -

• Green-field Site

• Neuburg, close to Munich

• Bid President

Bidding Nations - Holland

• Venue under construction, close to Rotterdam

• Course designed by

• Bid co-ordinated on behalf of Federation by Made in

The Bidders - Holland Bidding Nations -

• Green-field site, between Lisbon and

• Course to be designed by Tom Fazio and EGD

• Extensive real-estate development

Bidding Nations -

• Green-field site, close to

• A city-sponsored Bid

• Involvement of Seve and other Spanish Players

The Keys

• A Level Playing Field

• Support from external Experts

• Each Country to benefit from being a Bidder

• We need to ensure good relationships with all Five Bidders beyond the process

THE GOAL

To make the correct Sporting and Commercial decision THE FIVE KEY BID CRITERIA The Balanced Scorecard

1. Commitment to the development of a world-class golf facility (new or existing) to host The 2018 Ryder Cup

2. Provision of ancillary facilities, suitable access and infrastructure commensurate with the staging of an international sporting event

3. Demonstrable Government, Golfing Community and Private Sector support

4. Commercial opportunities available to The Ryder Cup

5. Contribution of the Bid Country to the development of golf

MARKING AND WEIGHTING

Marking • 10 = Outstanding • 8 = Excellent • 6 = Achieves criteria • 4 = Below expectation • 2 = Significant concerns • 0 = Minimum criteria not met

Weighting (for significantly important areas) • x 3 / x 5

CRITERIA 1 Golf Course - Characteristics

A B C D E Notes

Site characteristics 8 6 6 10 10

Surrounding aesthetics 10 4 4 8 10 (from high camera)

Substructure 6 4 6 8 8

Design 8 6 4 8 8

Spectator viewing 10 8 2 8 8

Course condition 6 6 8 8 8

Spectator routing 8 6 4 6 8

SCORE 56 40 34 56 60 FRANCE The foundation of the French Bid is the financial support of French golfers, who voted overwhelmingly to pay a levy of €3 per year over the lifetime of the contract (12 years). The status of Golf National as an established tournament venue of the highest calibre offers a level of certainty in terms of the staging of the Matches, along with the prospect of dramatic finales, with excellent spectator viewing. The contracting process with the French Bid team has enabled RCE to ratify many Bid Book “commitments”. Significant venue-related opportunities exist through a partnership between FFG and RCE. There is no doubt that a Paris/Versailles Ryder Cup will significantly enhance the event, and also facilitate significant sales opportunities. The French Ryder Cup Legacy

• A proper process

• Elevation of Ryder Cup -> Paris backdrop • Staging of Ryder Cup on a world-class golf course • Commercial and hospitality opportunities

• 100 Compact Golf Courses • Engagement of French golfers • Joint incentive to increase participation • Commitment to “democratise” game of golf

• Tournament and Properties opportunities for Silver Medallists