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Meet cASi ~ innovAtionS in Screening FAll 2008 ASI, Computerized Alcohol Screening Intervention, is the latest in technological innovation for emergency room identification and In This Issue: Cintervention of patients whose alcohol use places them at risk for injury Page 1 and illness. CASI was developed by Dr. Federico Vaca and his research team at Meet CASI ~ Innovations In the Center for Trauma and Injury Prevention Research, University of California, Screening Irvine (UCI) Medical Center Department of Emergency Medicine and was funded by the California Office of Traffic Safety. The goal of CASI is to address Page 3 the increasing number of alcohol-related injuries and fatalities. Orange County City Focuses On Underage Drinking “We lose approximately 42,000 people each year in automobile crashes, which is equivalent to a major airline crash every day of the year. For nearly ten years, Page 4 alcohol screening and brief intervention has been a focus of national, state and Mothers Against Drunk local traffic and public health agencies to address impaired driving. There are Driving ~ Advancing the 119 million emergency room visits annually across the country, about eight Mission million of these visits are alcohol attributable,” Vaca said.

Page 8 “We are specifically looking at alcohol screening of emergency room Countering Media Influences populations. There is a strong relationship between alcohol and injury: physical On Tobacco Use abuse, sexual abuse, domestic violence, and motor vehicle crashes. UCI Medical Center is the only Level l Trauma Center in the county. We see nearly 40,000 emergency room patients annually,” he continued. Page 10 A Path For Change Emergency medicine physicians, nurses or trained professionals, are performing alcohol screenings and brief interventions across the country. The environment is demanding and resources are often limited. A screening and brief intervention tool that does not require dedicated human resources can maximize efficiency and patient services. Continued on page 2 Prevention ConneCtion

CASI is a computerized kiosk that can printout compares the NIH standards behavioral change indicated by certain be rolled to the patient’s bedside. Its with the information provided by the groups within the sample population. proprietary software engages patients patient and the reasons the patient The team then matched the survey in conversation about alcohol use and gave for wanting to decrease their results with CASI’s integrated risk factors. The CASI kiosk includes current alcohol use,” he said. Readiness to Change Ruler and found a computer, touch screen, printer and that patients with a readiness indicator headphones for privacy. The program “When we have a patient with a high of four or more (on a scale of one to offers screening in English and Spanish AUDIT score indicating alcohol ten) had made considerable reductions as interactive text or audio (voice). The dependency we initiate a social worker in their alcohol use. patient selects the preferred language consultation either in the emergency and method of communication. room or after the CASI data patient leaves The CASI research team includes: indicate the UCI The CASI program introduces the as a follow-up. Federico Vaca, MD, MPH, FACEP Medical Center purpose of the screening and explains When the AUDIT Diane Winn, RN, MPH Emergency how the patient will interact with the score indicates a Craig Anderson, MPH, PhD Room computer. The screening includes patient is at risk Brad Dykzeul population’s Marisa Agama, MA, BA the ten-question AUDIT (Alcohol or becoming at alcohol drinking Use Disorders Identification Test), risk, their CASI pattern matched a validation tool used by the World printout includes resources available the national drinking pattern: 50% do Health Organization to identify in the county for outpatient services. not consume alcohol, 26% consume individuals who may be at risk and When they leave our emergency room alcohol and are not at risk, 19% are those who are dependent. they have a list of places to go for at-risk drinkers and 5% are alcohol help,” Vaca continued. dependent. “The brief intervention piece is also very novel. We integrated motivational The UCI Medical Center Emergency The research team is working on a interviewing, which allows the Room has used CASI since June 2006 new version of CASI software to computer to ask more introspective and has screened nearly 9,000 adult include appropriate interaction with questions about the patient’s alcohol patients. The research team performs that segment of the population at use, issues related to their drinking, if continuing evaluation of CASI risk for binge drinking, based on the they want to change that behavior and acceptance and effectiveness. More screening data collected over the past what would it take to facilitate that than 90% of the patients screened two years. Nearly 50% of the UCI change,” said Vaca. indicated they were very comfortable emergency patients screened by CASI using the interactive computer who were found to be at risk also fell “The computer software takes the program, both in English and Spanish. into the binge drinker category. This patient full circle and gives them an was a larger percentage than had been opportunity to consider making some Last year the research team conducted anticipated by the research team in positive change in their behavior. At a follow-up study of 460 patients the initial development phase of the the end of the program, the patient screened by CASI, at one month and project. The new software will also receives a one-page personalized six months intervals, to determine include an opportunity for at-risk alcohol reduction plan that includes whether there was evidence of patients to affirm their desire for the standards set by the National behavioral change. The sample group behavioral change and that affirmation Institute of Health (NIH) for healthy as a whole indicated a decrease in will be included into their CASI people who consume alcohol. The alcohol consumption, with significant alcohol reduction plan printout.

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“I don’t know of anywhere else in the to the Medical Center’s Trauma CASI out to the two Level 2 Trauma country that is doing computerized Ward patients. We are working in Centers in Orange County. Then we interactive alcohol screening and collaboration with California State will be the only county that is doing intervention in a Level 1 Trauma University, Fullerton to utilize interactive computer screening and Center/Emergency Department. CASI at their student health center. intervention in all its trauma centers,” CASI has been very well received The software will be modified to he concluded. and we are moving forward with new more effectively address the student developments,” said Dr. Vaca. population,” said Vaca. For CASI information, contact Dr. Federico Vaca, 714/456-6986, email: “We are in the process of revising “The last piece of expansion, in [email protected]. CASI’s software to expand services about eight months, will be to take orArAnge county city FocuSeSSeS on unDnDerAge Drinking

n September, the first Social a Take It Back (TIB) community said Lambert. “The more work club Host Ordinance (SHO) in Orange briefing in Lake Forest as part of members did, the more they saw the ICounty went into effect in the the national movement to educate positive influence they were having. City of Mission Viejo. Twenty-four communities about the prevalence It empowered them. They realized California cities and four counties of underage drinking,” said Gwen they could make a difference in their have adopted the law, which holds Drenick, Director, Community community. We applied for a grant adults liable for providing a location Alliance Network (CAN). CAN is from FACE® (Resources, Training for underage drinking. The SHO is one the prevention arm of the National and Action on Alcohol Issues) to of many prevention strategies used Council on Alcoholism and Drug host a TIB community briefing. Club nationwide to address the epidemic of Dependence-Orange County. members used the TIB community underage drinking. briefing planning toolkit to start this “The Santiago de Compostela movement.” The 2006 Orange County Youth Friday Night Live club evolved out Access to Alcohol Study indicates of our Youth Prevention Team. It “We featured a panel of speakers from that youth, ages 16 to 20, from south includes youth from throughout the law enforcement, education, health Orange County are more likely than community, which provides a broad services and prevention organizations respondents from the north and central perspective on what youth in the and presented TIB strategies to address regions: community are doing, what they the effects of underage drinking in our • to minimize the harmfulness of are thinking and how they see their community,” Lambert said. “Nearly underage drinking world,” said Joanne Lambert, Santiago 200 people attended the April 2008 • to report that their parents allow de Compostela Youth Ministry briefing; the response was enthusiastic them to drink if they do not drink Director and FNL Adviser. and supportive.” and drive • to report they used alcohol “About three years ago, our FNL One of the attendees of the Lake frequently club recognized the prevalence Forest TIB community briefing was and harmful effects of underage the mayor of Mission Viejo. That “The Santiago de Compostela drinking in their community. Club evening Mayor Trish Kelley spoke Catholic Youth Ministry Friday members began to identify, develop with Lambert, expressing interest Night Live (FNL) club presented and implement prevention projects,” Continued lower right, page 4

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MotherS AgAgAinStSt Drunk Driving ~ ADvADvAncing the MiSSionSSion ntering the Richard Nixon MADD Orange County began its recognizes officers with 100 or more Library and walking down the annual recognition award luncheons DUI arrests in one-year, the Deuce Eelegant hallway that leads to a 21 years ago. Since that time, the Award honors officers with 25 to replica of the East Room of the White Orange County event has become 99 DUI arrests in a year. Award House is a surprisingly emotional the model for MADD recognition recipients receive MADD certificates experience. Then one enters the room award events nationwide. The Orange and congratulatory lapel pins that filled with uniformed law enforcement County Chapter understood that law quickly, and proudly, become a officers. It nearly enforcement and MADD are standard uniform item for those who takes one’s breath symbiotic partners. MADD receive them. away,” said Gail Orange County wanted to Butler, Executive acknowledge that relationship Deputy District Attorneys who display Director, Mothers Against Drunk by publicly honoring individuals from exemplary compassion and concern Driving (MADD) Orange County law enforcement in Orange County for victims while demonstrating an Chapter. “The setting enhances the who make 100 or more arrests for unfaltering commitment to criminal respect and gratitude we have for the driving under the influence (DUI) in prosecution also are recognized with a dedicated individuals honored at the a year. Diligent Prosecutor Award. annual MADD Law Enforcement & Prosecutor Recognition Luncheon,” The recognition levels established for The most prestigious award of the she continued. the first recognition award ceremony event is the Cavenaugh Award to are unchanged. The Century Award honor Bill Cavenaugh, a retired

Continued from page 3 “Santiago de Compostela FNL in finding ways to address underage and other problems associated with club members worked to make the drinking in her city. She invited intoxication in their city.” community more aware of the risk Santiago de Compostela to present factors of underage drinking and a community briefing in Mission In one year, Mission Viejo law facilitated the process of identifying Viejo. Lambert and the Santiago enforcement received more than 1,300 prevention strategies. Through de Compostela FNL club members loud party calls for service, many education outreach they started a accepted the challenge of conducting a involving teens. In 2007, there were 18 movement that reached every level of briefing outside their own community. crashes involving underage drinkers the community,” said Lambert. “The The Mission Viejo community briefing arrested for DUI. In 11 of the cases, TIB model empowered club members was held in May 2008. the underage drivers told deputies they to identify what they like and don’t had been drinking at a party, a friend’s like about their community, and what “During the Mission Viejo event, the house or at home. they could do to change it. What mayor indicated she was committed they learned can be applied to every to passing a SHO in Mission Viejo,” In July 2008, the Orange County aspect of their life, their work and their said Drenick. “She was the driver of Register conducted an online survey dreams; to every situation in their life.” the effort with the support of the chief asking if adults should face city fines of police and the city attorney. They if teens drink at their residence. Of For information contact Gwen recognized alcohol was a significant the 5,000 respondents, 71% indicated Drenick, 949/595-2288 ext. 314, problem and a major contributor to adults should be fined if teens email: [email protected] or Joanne the incidents of adolescent crime and consume alcohol in their homes. Lambert, 949/951-2842, email: sexual assault, truancy, drunk driving [email protected].

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Laguna Beach police officer and the traffic, if a car swerves across a lane honored with the Diligent Prosecutor preeminent law enforcement expert on once he considers that the driver was Award. The names of all award DUI enforcement. He co-authored The momentarily distracted. If the driver winners, in each award category, Street Cop’s Guide to DUI Enforcement, continues to weave in the lane, Huynh appeared in the Law Enforcement & conducts numerous DUI seminars suspects drinking and pulls them over. Prosecutor Recognition Luncheon each year training thousands of law program. enforcement officers in the fine art of Fifteen law enforcement officers DUI enforcement, and teaches the received Century Award recognition In recent years Bob Marlowe, Terrorism Course at the California at the 2008 event in the following MADD Orange County volunteer, Specialized Training Institute for categories. This individual conceived the ThinBlueLine Award the Governor’s Office of Emergency achievement demonstrates an that recognizes and honors law Services. Cavenaugh is a past recipient exemplary level of commitment enforcement officers killed or injured of MADD’s Lifetime Achievement and concern for the safety of our by drunk drivers in the line of duty. Award. communities by all award recipients. Regrettably, more than one officer has • 8-Century Award recipients with received the ThinBlueLine Award since 100+ DUI arrests in a year its inception. • 4-Double Century Award The following story was shared at the recipients with 200+ DUI arrests recognition event as the most memorable in a year arrest for Officer Chris Brunt of the Costa • 2-Triple Century Award recipients Mesa Police Department. Officer Brunt with 300+ DUI arrests in a year was honored for 207 DUI arrests. • 1-Quadruple Century Award and “I was at court testifying on a DUI Cavenaugh Award recipient with arrest. At the lunch break, I saw the 467 DUI arrests in one year defendant on my case drive away from the courthouse. Knowing he had a suspended Officers from Huntington Beach, driver’s license, we pulled him over. As I Costa Mesa and Orange police was talking to him, I could smell alcohol. departments accounted for 10 of the I conducted a DUI investigation and 15 Century Awards for 2008. These arrested him again for DUI at the lunch police departments have California Tai Huynh break of his DUI trial. He was well over Office of Traffic Safety grant funding, Huntington Beach Police Department the legal limit by lunchtime, after sitting which pays the cost of two full-time 2008 Cavenaugh Award Recipient in court all morning.” motorcycle patrol officers dedicated to This year’s recipient of the Cavenaugh DUI enforcement. cAMPAign to eliMinAte Award was an 18-year veteran of the Drunk Driving Huntington Beach Police Department, Deuce Award recipients are Tai Huynh, who made 467 DUI traditionally honored by MADD “The reason people continue to drive arrests in 2007. The announcement representatives in their local drunk today, despite intense public of Huynh’s achievement solicited community. These award presentations education and law enforcement’s best a minute-long standing ovation take place at city council meetings efforts, is because they can! People from the award ceremony audience. or public briefings. In 2008, 152 law with previous DUI convictions make Huynh is quick to share his strategy enforcement officers received the up approximately one-third of the for success. He is a focused observer MADD Orange County Deuce Award. DUI problems in the country. To of driver behavior. As he watches Ten Deputy District Attorneys were Continued on page 6

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more clearly focus our efforts, MADD impaired drivers from driving. Four launched the Campaign to Eliminate classes of technology are being Drunk Driving in late 2006, with the investigated. goal of permanently eliminating drunk • Advanced breath testing, both driving,” said Gail Butler, Executive individual testing and testing for Director MADD Orange County alcohol in the vehicle Youth In Action (YIA), a program Chapter. • Use of visible light to measure of MADD-OC, is one of the newest blood alcohol level through components in Orange County’s “Our Campaign is a multi-pronged spectroscopy underage drinking prevention approach. We will continue support • Non-invasive touch-based systems portfolio. A nationwide MADD of the outstanding work of law to measure blood alcohol level program, the Orange County chapter enforcement, intensify efforts to transdermally became the third MADD chapter in increase impaired driver identification • Eye movement measurement California to offer the YIA program through increased frequency of technology, including involuntary beginning in February 2008. sobriety checkpoints and saturation eye movements related to blood patrols, and work to put stronger laws alcohol level and eye closure that YIA is a prevention program targeting in place for DUI enforcement,” said can indicate drowsiness the local community and focuses Butler. on three specific areas: social and “Our long-term vision is that an commercial access to alcohol, and “The remaining two elements of the ignition interlock device will be an law enforcement. The immediate Campaign are focused on preventing option when purchasing a new vehicle goal of the YIA prevention strategy an alcohol impaired person from much like a DVD player is today and is to reduce access to alcohol for driving at all. We are increasing our that the device will be unobtrusive to youth under age 21. The longer-term efforts nationwide for mandatory the sober driver. Then the device will goal is to change perceptions of vehicle ignition interlock devices for evolve into a mechanical intervention underage drinking among adults, law anyone convicted of drunk driving. and prevention tool for all drivers. enforcement, alcohol retailers and We understand the current technology MADD does not support a specific young adults. may be less than perfect, so the fourth technology or brand. Our goal is to element of the Campaign is our create a world without drunk driving MADD received a grant from Ingram support of and participation in the by the best possible means,” Butler Micro, an Orange County corporation, development of new technology that said. to offer YIA underage drinking will make it impossible for an alcohol prevention projects in Orange County. impaired person to start a vehicle,” For information, contact Gail YIA is a partnership between youth Butler said. Butler, 714/838-6199, email: Gail. and adults in their local communities. [email protected], web site: Across the country, YIA teams work MADD, the National Highway Traffic MADDorangecounty.org. on six core projects. Safety Administration, the auto industry and the Insurance Institute for • Sticker Shock Highway Safety, formed a cooperative YIA teams meet with local off-sale research initiative through the Blue alcohol retailers and ask permission Ribbon Panel on Advanced Detection to place warning stickers on Technology in support of advances in packaged alcohol products (primarily smart vehicle technology to prevent beer). The stickers are very visible and

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are a reminder that it is illegal the law and penalty for furnishing prevention,” said Mary Beth Griffin, for anyone under age 21 to purchase alcohol to anyone under age 21. MADD-OC YIA Program Specialist. the product and that identification is Adults who decline receive a card required for purchase. thanking them for their support of YIA, the National Council on the legal drinking age. The project is a Alcohol and Drug Dependence- • Compliance Check Decoy Program reminder to adults of the consequences Orange County, Community Alliance Working with local law enforcement, of providing or Network and a local Boy Scout YIA team members, under age 21, act selling alcohol to troop recently acknowledged as underage buyers at off-sale retail anyone under Aliso Viejo Police Services for alcohol establishments. They are age 21. their outstanding work to reduce instructed to go through with the sale underage drinking and impaired whether or not the salesclerk asks for • Roll Call Briefing driving. The police officers were identification. If the salesclerk does YIA teams schedule presented with recognition award not ask for identification and makes meetings with local police departments plaques at a city council meeting to the sale, law enforcement may issue a to make presentations at shift change honor their achievement. citation or arrest the store clerk. meetings, known as Roll Call. YIA members go to the Roll Call with an “The YIA program has been well • Alcohol Purchase Survey adult leader to encourage the officers received by the Orange County A young looking adult, to enforce zero tolerance of prevention community. We have age 21 or older, attempts underage drinking. collaborated on several Sticker to purchase alcohol Shock projects with the Santiago de without identification. No • Law Enforcement Compostela Catholic Youth Ministry actual purchase is made. Recognition Friday Night Live (FNL) Club. We are The purpose of the survey YIA teams organize an planning Sticker Shock projects with is to determine whether award or celebratory event FNL clubs in Santa Ana and Fullerton the salesclerk would to acknowledge local law and we are working on a Red Ribbon have sold alcohol to a enforcement officials for Week project with the Laguna Beach presumed minor without their work and dedication to Boys & Girls Club,” said Griffin. identification. The survey reducing underage is conducted annually drinking and “The YIA program is new in to assess local retail alcohol impaired driving. Orange County. We offer a complete establishments’ compliance with project package to existing youth underage drinking laws. “We know from our organizations. So, it is easy for the other YIA chapters youth and their adult advisers,” said • Shoulder-Tap Survey across the country Griffin. “As our projects become more Working with local law that high school integrated into the Orange County enforcement, youth approach youth are extremely prevention community, I believe YIA adults outside retail alcohol busy. We don’t want can be an effective component.” establishments. The youth asks to ask them to come if the adult is willing to purchase to another meeting. For YIA information, contact Mary alcohol for them because they are too Our program fits nicely with existing Beth Griffin at 714/836-6199, email: young to legally purchase. Adults who youth organizations. It adds another [email protected]. answer “yes” receive a card outlining dimension to underage drinking

7 Prevention ConneCtion countering MeDiAeDiA inFnFluenceS on tobAcco uSeSe he number one risk factor indicate that this excessive use in and Hollywood Project has educated influencing teens to smoke movies is influencing the level of more than 500 youth during the first Tis exposure to tobacco use in tobacco uptake in youth. year of this three-year project. movies, television and video games, according to nearly The Tobacco and Hollywood The Tobacco and Hollywood Project all national studies Project offered by the County of is engaging and interactive. “We talk conducted over the past Orange Health Care Agency, about the health effects of tobacco ten years on teen smoking Tobacco Use Prevention Program use, provide media literacy training risk factors. Tobacco use is (TUPP), is a community using print advertising, and show depicted in 75% of all PG- outreach and education movie clips to demonstrate the use of 13 movies, which are made project committed to reducing various visual images,” said Tiffany for and directly marketed youth exposure to tobacco in Vong, TUPP Project Coordinator. to youth. Movies influence Hollywood movies. The Project goal “Following the education piece, we 52% of all teens who begin smoking, is to educate preteens, teens and adults have a cartoon workshop where providing the tobacco industry an about the prevalence of tobacco in youth produce reality-based cartoon estimated 390,000 new smokers each media and to give youth the skills to drawings that reflect what they have year (Centers for Disease Control identify messages that may influence learned and the message they want to and Prevention and University of their behavior. convey to the community.” California, San Francisco Center for Tobacco Control Research and “Preteens are huge consumers of Twice a year, the artwork created in Education). media. If we teach youth the tools to the Tobacco and Hollywood workshop discriminate media messages, they travels throughout the community to The use of tobacco in movies is can use these tools with all media exhibit venues for judging. Adults and illustrated through various subtle, and regardless of how the message is youth from the surrounding area are not so subtle, visual images. An actor delivered. The tools they receive invited to participate in the judging. may be smoking, walking down a through the Tobacco and Hollywood Ten entries are selected to portray the street with tobacco advertising clearly Project make them Project in public venues. displayed, or seated in a café with an more educated The Tobacco and Hollywood Large four-color posters ashtray clearly visible on the table. consumers,” Project youth artwork has been of the winning artwork For an adult, these images may have said Barbara displayed at the Foothill Ranch, and a description of the little influence. For teens and preteens, Brashear, County Huntington Beach, Buena Park Tobacco and Hollywood beginning to experiment with various of Orange Health and Anaheim public libraries, Project are displayed in social and group behaviors, the affects Care Agency, and in public bus shelters in libraries and other public are measurable. TUPP Program La Habra, Huntington Beach, buildings throughout the Supervisor. Buena Park and Santa Ana. county. A visitor survey Movies in the fifties and sixties accompanies each exhibit reflected smoking as commonplace, The project works with youth ages providing visitors the opportunity for which matched the prevalence 11 through 17 and is offered at comments, suggestions and requests and social acceptance of smoking schools, afterschool clubs, youth for workshop presentations. at the time. Today, tobacco organizations and in nontraditional product placement in movies is school environments; wherever youth The winning posters are displayed in disproportionate to its level of societal in this age group gather with an adult bus shelters throughout the county. acceptance and use. National studies supervisor or teacher. The Tobacco “We like to place the artwork in bus

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shelters close to the student’s school or a movie over-and-over again. We neighborhood so they teach them how to discern media “The workshop brought the issue to receive maximum messages, regardless of the venue, my attention. Some of the images recognition in their then they are aware and can they showed us, whether from community. We host discriminate what they are seeing,” movies or other media, can really bus shelter unveilings. Brashear said. affect teenagers because they are so Their school is invited vulnerable. When I thought about and the student Brashear and Vong travel it, I realized how it could affect is presented with throughout the county presenting some teens and make them think a certificate and workshops and introducing the that smoking is an okay thing to do; a framed copy of Project to coalitions and agencies that it is just ordinary. It was a very good experience and showed me that their artwork in front of an audience as invited. A modified version of just by making a drawing I could of their peers, teachers, family and the workshop is presented to service make a difference. If more people friends. There can be media coverage and business would get involved in an educational of the event; the story often appears organizations such program like this, it would help in the newspaper, on cable television as Lions Clubs, get the message out,” said Melissa or on the local radio station. When Rotary Clubs, Markowitz, art contest winner and the bus shelter art is taken down, it is and Chambers of sophomore at Huntington Beach given to the school for display,” said Commerce where High School. Brashear. they find adults are equally unaware “I think the Tobacco and Hollywood “This is an education and awareness of the prevalence Project was a good experience for project, so we like to have the artwork of tobacco in Melissa. The way the message was on display in as many venues as media. After the presentation, many presented to this age group was possible to reach all levels of the adults acknowledge that with their wonderful,” said Melissa’s mother community. Our surveys indicate that heightened awareness, they will view Patty Markowitz. 84% of respondents movies from a new perspective, believe that using specifically G and PG rated “I really didn’t know there were artwork designed movies. so many tobacco-related images by youth is a good in movies. After I attended the way to communicate “This Project is about community workshop and drew my poster, nonsmoking messages involvement at many different I went to a movie and there was to youth,” Brashear levels. To me, it is the essence of smoking in the movie. Before I took continued. community health education. the workshop, I never would have The education comes from noticed! I think the same was true for “Nearly all youth who a premise of choice. We most of my friends. I told them what attend the workshop are surprised by build relationships and network to I learned in the workshop and now the amount of smoking in movies. communicate the educational message, they are noticing too. The workshop raised the awareness level of everyone I notice that often the older teens and we deliver the same message to in our class,” said Kristen Lee, art become concerned for their siblings the adult segment of the population contest winner and sophomore at after learning about the high incidence and to youth,” Brashear concluded. Sonora High School. of tobacco images in G rated movies. They know their siblings watch Continued top of page 10

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ONE STEP AT A TIME and PG-13 rated movies that include Warner, Paramount Pictures, Walt tobacco use. Disney Studios and Twentieth Century At a press conference held in July, Fox. Governor Schwarzenegger announced The EIF helped coordinate the jointly with the California Health agreement between the state of For Tobacco and Hollywood and Human Services Agency, the California and the movie studios. The Project information, or to schedule Entertainment Industry Foundation agreement runs through 2009. The a presentation, contact Barbara (EIF) and major Hollywood studios first anti-smoking onscreen message Brashear, 714/834-3232, email: that an agreement had been reached appeared on the DVD of Sony’s movie [email protected]. to place California’s anti-smoking “21” released in July. Movie studios onscreen message in the opening participating in the agreement are minutes on DVD’s of new G, PG Sony Pictures, Universal Studios, Time

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roject PATH, Positive use was confined to a ‘beer garden’,” agencies and organizations that serve Action Toward Health, is a Gore said. the city and the county. From planning Pcommunity-based alcohol, to execution, the event is a huge tobacco and other drug prevention The assessment process led the volunteer effort, led by a volunteer program developed by Community Project PATH team to the City board and planning committee. The Service Programs, Inc. of Orange and the annual money generated from the three- (CSP). Project Orange International Street day event is invested back into the PATH-Central, a Fair. For 35 years, the Street community, with profits returned to County of Orange Fair has been a place where nonprofit agency vendors who sell Health Care Agency friends, families and food, wristbands, beer, lemonade and Alcohol and Drug neighbors come together other refreshments, or to pay local Education and Prevention on Labor Day weekend to vendors for Street Fair-related direct Team (ADEPT) funded celebrate the spirit and diversity expenses. program, focuses on alcohol of their community. For three days, and other drug prevention services in picturesque Old Town Plaza is Martha Espiritu, Project PATH Health the central region of Orange County. transformed into an international Educator and member of the PATH In 2004, Project PATH-Central bazaar featuring food, beer, music and assessment team, was approached by initiated a process to determine dance from around the world. The community members who expressed alcohol use risk factors at local aroma of German sausage, shrimp concern about the use of alcohol community events in Orange County. tempura, egg rolls, pizza, ceviche and by street fair visitors. To clarify the carne asada entices visitors from one concerns and perceptions of the local “We conducted an assessment of small booth to the next, offering a residents, Espiritu conducted more several community events,” said Joyce cultural mix of ethnic food and live than 100 key informant interviews Gore, Project PATH-Central Program entertainment. of the businesses and residents near Supervisor. “We learned that many of Old Town Plaza. “We asked simple, the community events were small scale The Street Fair attracts nearly 500,000 straight-forward questions to solicit events like chili cook-offs, others were visitors annually and is a premier general responses. For example, some alcohol free, and for others, alcohol fundraising event for nonprofit of the questions were: Have you been

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to the Street Fair? If so, what time of enjoyable for the entire community,” Espiritu encouraged local youth to day did you go? What did you like? said Espiritu. develop driving under the influence What didn’t you like?” said Espiritu. (DUI) prevention slogans, which she Espiritu reproduced as four-color posters. The “Most of the comments BUS continued, DUI posters were displayed by the we received were very CAB “The Street businesses in the area during the week complimentary of the DESIGNATEDThe Orane Street Fair cares. DRIVER Fair board of the Street Fair. “Our goal was to Street Fair. The primary Take YprideOU and ’thinkVE twice GOT before you CHOICES drink and drive. . and planning remind and reinforce the messages concern was alcohol use. committee of a designated driver and drinking Other concerns were are amazing! responsibly,” Espiritu noted. alcohol-related issues They are very such as trash and litter dedicated to With the support of the board, Espiritu The Orange Street Fair cares. left on private property, Take pride and think twice before you drive and drive. improving the implemented two comprehensive public urination and Street Fair vendor training programs. All drunk driving through residential experience for the community, visitors wristband vendors are required to neighborhoods,” Espiritu recalls. and nonprofit organizations.” attend an in-depth training to learn “Some residents were concerned how to check personal identification that the Street Fair was no longer a The key informant interviews (ID). Elements of the training include family event and were reluctant to revealed that a majority of Orange what to look for and how to recognize bring their children. Several of the residents were unaware that the a fake ID. Blacklight scanners were businesses in the downtown area had Orange International Street Fair was introduced by Espiritu prior to the become disenchanted with the Street a fundraiser for the community’s 2008 Street Fair as another tool to Fair, which they viewed as a big party nonprofit agencies and organizations. assist wristband vendors in checking weekend. Their perception was that Espiritu worked with the planning visitor ID. Espiritu also conducts the the Street Fair organizers didn’t care committee to create responsible about the downtown businesses, so an awareness outreach HOT DOG $8.00 beverage they would close for the weekend,” campaign highlighting SODA $5.00 service training said Espiritu. the Street Fair’s FUNNEL CAKE $10.00 required for efforts to address the GETTING HOME SAFE AND SOBER the nonprofit “The key informant interview community’s concerns PRICELESS agency vendors findings were presented to the Orange by reducing alcohol- who sell beer. International Street Fair Board. related problems. The The training They appreciated the community campaign acknowledged incorporates feedback and immediately recognized the community concerns The Orange Street Fair cares. the Street Fair’s Take pride and think twice before you drink and drive. opportunities to improve the event. identified through the unique policies My goal at the meeting was not to be survey and interviews, and described regarding alcoholic beverage service critical; rather I presented the data the strategies developed to address and consumption. and explained how Project PATH these concerns. The information was works with communities on prevention communicated to the community Vendor representatives attending the programs. I recommended that by through newspaper inserts and a wristband and alcohol service training incorporating a few relatively simple direct mail card targeting businesses are issued photo identification, which prevention techniques we could and residents in the Old Town Plaza must be worn at all times when make the Street Fair safer and more neighborhood. Continued on back page

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working in their Street Fair booth. the Street Fair in developing and community and for the visitors. The The photo identification allows implementing safe practices. interview and survey data informed street captains, police and California the development of effective practices, Alcoholic Beverage Control (ABC) “The assistance that PATH provides is procedures and prevention strategies. agents to verify that a properly trained behind the scenes, the volunteers are We educated the nonprofit vendors individual is always present in each doing the work. We just want the fair about the liability associated with wristband or alcoholic beverage service to be a better overall experience for selling and serving alcohol. We booth. everyone. When we first thought about trained the vendors on responsible the Street Fair and there appeared to alcoholic beverage service and how to The Street Fair board continues be a high properly check personal identification. to address concerns raised DRUNK DRIVING: density of Prominent official signage and a Street by the community and to alcohol Fair booklet highlight alcohol service THE ULTIMATE PARTY FOUL look for ways to improve the service policies to increase visitor awareness safety and experience of all and of drinking responsibly and DUI,” visitors. Community and visitor use, we Espiritu stated. feedback continues to play an thought The Orange International Street Fair reminds you that drinking and driving don’t mix. important role in the decisions Use a designated driver. why “Everything is in place for the board of the Orange International not just to continue to make improvements. Street Fair board and planning eliminate alcohol! When you look at Data from the annual visitor survey committee. A visitor feedback survey how much good this event does in the indicate the prevention strategies is available on the Street Fair web community, we wanted to look at ways implemented have made the Street site to solicit comments and concerns to minimize the problems associated Fair a more enjoyable and safer event about every aspect of the visitor’s with alcohol use,” said Gore. for everyone. PATH will continue experience. to provide technical support to the “The alcohol booths are like prime Street Fair: training, education After four years of working with the real estate – the big money makers. and implementation of prevention Orange International Street Fair board, They rotate each year, so all vendors strategies. It’s been a challenging and Project PATH team members are have an incentive to follow the rules. rewarding project,” said Espiritu. confident they have made a valuable For some of the nonprofits this is the contribution toward improving visitor only fundraising event they will do all For more information about the experience, creating a safer community year,” Gore said. prevention strategies implemented and family event, increasing support at the Orange International Street for the Street Fair among Orange “Our objective is to make the Street Fair, contact Joyce Gore or Martha residents and businesses, and assisting Fair a better experience for the Espiritu, at 949/757-1096.

Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected]

ADEPT Santa Ana Transit Tower 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept Alcohol & Other Drug Prevention Connection County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

elcome to the first issue of Prevention Connection, Summer 2008 published by the County of Orange Health Care Agency, Alcohol Wand Drug Education and Prevention Team (ADEPT). Our new quarterly newsletter is designed to showcase the successful prevention work In This Issue: being done and the impact being made throughout the county by prevention Page 1 professionals and our community partners. Cities Focus on Underage Drinking The Business Resource Group, a local marketing and communication firm Page 5 committed to alcohol and other drug abuse prevention, has been contracted Orange County Friday Night Live to produce the quarterly newsletter. If you have a project, program, or a topic Partnership you would like to have featured in a future issue of Prevention Connection, we Page 7 encourage you to contact ADEPT at 714/834-4058. Annual Orange County Alcohol, Tobacco, Drug and Violence Prevention Poster Contest

Page 8 Drinking and Driving - Cities Focus On Underage Drinking A Costly Mix roject PATH, Positive Action Toward Health, funded by ADEPT, works with cities throughout Orange County to create safe and healthy Page 9 communities by reducing problems associated with alcohol and other Responsible Beverage Service P drug use through education, training and technical assistance. Over the past (RBS) Training three years, PATH has worked closely with two of the county’s largest cities, Page 11 Fullerton and Santa Ana, on issues related to underage drinking and youth Orange County Youth Access access to alcohol. to Alcohol Study

Page 12 Data from the County of Orange Health Care Agency’s Youth Access to Alcohol Emerging Coalition Targets Study, national studies and Project PATH field research indicated a high level of Underage Drinking alcohol-related risk factors in both communities. The risk factors were similar in nature but uniquely manifested in each community. Santa Ana is the largest city in Orange County, while Fullerton is the second largest in north Orange County. (continued on page 2) Prevention Connection

Santa Ana residents are predominantly elements included presentations Hispanic and the city has one of the to youth and adults on the social FAAFY Task Force Representatives youngest populations in the United availability of alcohol to minors, • Fullerton Police Department States. Fullerton is a college town bus shelter displays, distribution of • Friday Night Live Program with nearly 55,000 university and campaign materials (flyers, fact sheets • California State University, community college students. Both and posters), and other educational Fullerton, Student Health and cities have a high density of licensed outreach activities to increase Counseling Center alcohol establishments, and both are Fullerton residents’ understanding • Fullerton College Student Health undergoing major redevelopment of how pathways of social access to projects that include expanded retail alcohol fuel underage drinking and its Services Center and hospitality services. many harmful consequences. • Fullerton Joint Union High School District City Of Fullerton Pre-and-post campaign surveys • Fullerton Council Parent Teacher “We wanted to implement a media were conducted to assess changes Student Association campaign addressing the problems in awareness and attitudes about • Fullerton Collaborative associated with underage drinking and underage drinking among Fullerton • Doctors Nonprofit Consulting social access to alcohol. Jenny Gilley, residents, both adults and youth. The • Fullerton residents Health Educator for Project PATH, survey results showed a 35% increase had developed a great partnership in the perceived importance of with the Fullerton Police Department, parents talking to their children about California Department of Alcoholic and when approached with the idea, underage drinking, and an increase in Beverage Control (ABC) to provide they were very supportive. She worked the number of survey participants who responsible beverage service training. with community organizations and recognize friends, strangers and home agencies, schools, youth and adult as sources of youth access to alcohol. ABC’s Licensee Education on groups to develop and pilot the Alcohol and Drugs (LEAD) training campaign,” said Celeste Bentley, “The survey addressed both includes compliance with the law, Project PATH-North Program commercial and social access sources. licensee liability, public safety and Supervisor. Overwhelmingly, the majority of the prevention of sales to minors. An young people gain access to alcohol invitation letter to attend the training by social means; home, friends, older was extended to all owners and siblings or parties at a friend’s home,” managers of licensed establishments Bentley said. by the Fullerton Police Department. At a recent LEAD training, 127 people In mid-2006 a task force, Fullerton attended, representing 18 Fullerton Advocates for Alcohol Free Youth licensed establishments. (FAAFY), was developed with the goal of assessing the problem of underage In August 2007, the Fullerton drinking and creating prevention City Council adopted a resolution The campaign theme, “Our Youth, Our responses to issues such as access and supporting measures that will limit Alcohol, Our Responsibility,” conveyed availability of alcohol to minors. the social availability of alcohol and the message of being a responsible expressing the council’s commitment adult by refraining from providing FAAFY has partnered with the to work in partnership with FAAFY to alcohol to minors. The campaign Fullerton Police Department and the combat underage drinking.

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Fullerton’s downtown redevelopment community. Rather, through a review speaking adults about underage project incorporates new commercial, of research studies and our own local drinking. The survey data indicated retail and residential elements. There research, we discovered that the 92701 a 26% increase in parental concern have been unintended consequences, zip code historically faced multiple about the negative consequences however, as the redevelopment area challenges related to poorer health, of underage drinking as a result of now includes 40+ bars and restaurants drug and alcohol addiction, poverty, the media awareness campaign. within a 2-3 mile radius. According immigration and urban density. There The data also illustrates that prior to the Alcoholic Beverage Control also was a history of alcohol-related to the implementation of the social (ABC), there are at least 200 on problems and a high density of on- availability campaign almost all survey and off-sale alcohol establishments sale and off-sale establishments,” said participants understood the connection in the city of Fullerton. The Joyce Gore, Project PATH-Central between underage drinking and entertainment ambience, shops, Program Supervisor. negative consequences. restaurants and bars attract visitors from as far away as Los Angeles and “In the past we have worked closely The survey data revealed that the San Diego. Due to the popularity with Latino Health Access, a parents in this designated geographic of the downtown area, the density community-based nonprofit, and we area had an understanding of the of licensed alcohol establishments knew that by partnering with them we ease with which youth can obtain and a significant increase in police would have access alcohol. The parents activity, the city has passed new to youth and parents also indicated through restrictions on existing outlets for focus groups the survey data a high addressing issues such as amplified and educational level of awareness that sound from music, redefining bars and outreach. Also, Santa youth acquired alcohol restaurants, limiting establishment Ana is primarily a primarily through hours, regulating security levels at Spanish-speaking social access; the most establishments, ending “Happy Hour” community. There is frequent responses at 7 p.m., and violators possibly a lot of information were friends, home and receiving criminal citations. available from other relatives. various sources on “Fullerton is very proactive and social availability concerned about underage drinking and underage and the other social consequences of drinking, but it is high density alcohol establishments. not in Spanish. We I’m confident that the city, FAAFY wanted to bring the same information and the community will work together to this community in their own to come up with solutions that will be language. So, we decided to come up supportive of business and supportive with an underage drinking and social of concerns about underage drinking access media awareness campaign in and youth access to alcohol,” said Spanish,” Gore said. Bentley. A pre-and-post awareness campaign City of Santa Ana survey was developed in English and “When we first began our work in translated into Spanish to measure the Santa Ana, our focus wasn’t the entire concerns and attitudes of Spanish-

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The Project PATH team developed a Access played an important role School District, Juvenile Drug Court, media campaign to increase awareness as they were holding meetings and Orange County District Attorney’s of the problems associated with social trainings for adults on other health Office, Latino Health Access, Los access to alcohol by minors. issues. We also worked with a youth Amigos de Orange County, and other recreation center, KidWorks, which community nonprofit organizations The theme was “If They Drink - You targets young children, teens and and agencies. Pay,” to convey the message of being parents,” said Gore. “We looked for a responsible adult by not providing opportunities to talk with parents In April of 2008, the Santa Ana alcohol to minors. The campaign about what they can do in the City Council adopted a resolution elements included 10 bus ads, a home to prevent underage drinking, supporting the reduction of underage billboard on the corner of McFadden ways to say no and why, and the alcohol use. The resolution includes a and Grand, and presentations to youth consequences of underage drinking to commitment to continue to work with and adults on the consequences of the parent and their child,” she said. the task force and other prevention underage drinking and of organizations to prevent youth access to alcohol. underage drinking in the Campaign materials were city. circulated throughout the community by Latino “Santa Ana has recently Health Access, other launched a major nonprofit agencies and redevelopment effort organizations, schools and but it is in the early the City of Santa Ana. phases. Just as Fullerton and Santa Ana are The implementation of models of community the media awareness prevention for other campaign brought forward cities in Orange County, new challenges for the Santa Ana Billboard we will be watching Project PATH team. Their and learning from the project was no longer Fullerton redevelopment community specific, but rather the process and its impacts on underage media campaign was now seen The next step for the Project PATH drinking,” said Gore. throughout the city and in surrounding team was to facilitate the formation communities. An English-language of the Santa Ana Underage Project PATH is a prevention version of the campaign elements was Drinking Prevention Task Force program developed by Community created providing the opportunity for to expand the educational and Service Programs (CSP). For more distribution throughout the city in outreach opportunities for increasing information about the PATH projects, community-appropriate languages. awareness of underage drinking, please call 949/757-1096. how youth gain access to alcohol, “We wanted to work with parents and related issues throughout the on things they can do in their homes city. The task force efforts to reduce to delay the on-set of drinking. We underage drinking are supported by identified parent groups that were nearly all levels of Santa Ana City already meeting. Latino Health government, Santa Ana Unified

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Students Take Leader ship Role On Pubc li Heah lt Isse u s

range County Friday Night when youth are most at risk from open to youth from all backgrounds, Live Partnership (OCFNLP) the use of alcohol and other drugs. communities and environments. Obuilds partnerships Friday Night Live was initiated by the OCFNLP members are encouraged for positive and healthy youth State of California in 1984 as a pilot to reach out to their peers and fellow development that engage youth as program dedicated to reducing the students who might benefit from active leaders and resources in their number of deaths and injuries caused chapter participation. communities. With this mission, by teen motorists driving under the youth throughout the county are influence of alcohol and other drugs. The OCFNLP framework provides taking a leadership role in their The pilot program established youth- youth training and opportunities to communities and schools to address driven high school-based student build leadership, cultural sensitivity, alcohol, tobacco, other drugs and action groups. The organizational and life skills. The violence issues that impact young outcomes were so members develop their meeting people. OCFNLP is successful that in agendas and run the meetings. They administered 1988 a statewide identify, plan and execute their school and housed office was and community projects. at the Orange established to County assist counties to Barrett recounts, “We had a student Department of implement the this year who had been active in Club Education. program for Live in middle school. The high school high school- he attended as a freshman didn’t offer The OCFNLP age youth. FNL. He was determined to establish chapters, or clubs, a chapter in his new school, so he are located on The success of worked all year talking with teachers school campuses the FNL program, coupled and the administration to identify a and in community- with early intervention research data, chapter advisor. He succeeded! This based, faith-based and other led to an expansion of the program fall a FNL chapter will be established youth serving environments. “We components. Club Live (CL) for at his high school. This is a wonderful implement chapters in youth friendly middle school students and Friday environments where young people Night Live Kids (FNL Kids) will feel safe and comfortable. The targeting upper elementary-age program is most effective when youth were developed to introduce it’s initiated by the students and an alcohol prevention framework other stakeholders,” stated Monica for pre-and-early teens. OCFNLP Barrett, Orange County Department provides opportunities for Orange of Education OCFNLP Program County youth to benefit from Manager. program support and continuity from 4th through 12th grade. While the name of the program might imply activities or meetings taking OCFNLP chapter meetings and demonstration of the leadership skills place exclusively on Friday night, activities are student led and driven, he acquired through his participation the significance of the name is far with the guidance of an adult in Club Live and his ability and desire more meaningful. Friday night was advisor. The chapter meetings, held to make a positive difference in his identified as the night of the week at lunchtime or after school, are environment.”

5 Prevention Connection

reating safe alcohol and schools, law enforcement, health On the evening of the Community other drug-free environments providers and the community. Briefings, the rooms were filled to Cfor youth requires a capacity! The audience included a community-wide understanding of FNL club members conducted mix of young people, parents and current alcohol/drug behaviors and community research to quantify the concerned citizens who listened contributing risk factors. FNL club problem of underage drinking at to speakers from law enforcement, members at Santiago de Compostela the local level. The next step was to academia, health services and Catholic Church in Lake Forest identify the most effective vehicle to prevention organizations. and Gilbert South High School in communicate their research findings, Anaheim determined that to effectively law enforcement and health services The rooms were silenced by the address the prevalence of underage data to the community. Both FNL first-hand accounts of young people drinking, community-wide education clubs decided to plan and host a who struggle with addiction. Their was required to address the scope Community Briefing, in conjunction revealing stories were enlightening and of the problem and the need for with Take It Back™. courageous. The briefings concluded cooperative efforts by parents, with a period of open exchange, questions and comments from the audience. Gilbert South Student Survey Take It Back™ is a national, youth- directed movement to reduce alcohol • 54% of students feel that underage drinking is a problem in their community problems. The movement encourages Santiago de Compostela youth to research their communities Youth Survey • 52% stated it was “Super Easy” to find alcohol in their community and organize Community Briefings A youth survey identified the following factors to actively engage the support of contributing to underage drinking in the • 64% indicated they know a place where community: they can always get alcohol adults and community leaders to address alcohol issues. • Youth acceptance of underage drinking • 42% stated that in their family there is a punishment for underage drinking •Alcohol is easy to obtain •Alcohol is not seen as a drug

their school. Club Live leaders took The scope of the problem is vast and pictures of the trash left on campus multifaceted. Club Live members after weekend athletic events and worked with school administration, iddle school youth are sponsored an all-campus cleanup day. students and local law enforcement learning leadership skills Club Live approached the La Habra to develop meaningful and effective Mto identify important City Council and community service solutions to create a safer campus issues in their environment through groups to provide trash receptacles on environment for all students. the OCFNLP. Club Live members and around campus. throughout the county are working For more information about the to make changes on their school Nicolas Junior High Club Live OCFNLP, visit the web site at campuses. members developed and administered ocfnl.org, or contact Monica Barrett, a student survey to identify strategies OCFNLP Program Manager, Imperial Middle School Club Live and recommendations for addressing 714/966-4405, members are improving conditions at the issue of bullying on campus. email: [email protected].

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Students Express Creativity & Leadership

he annual Orange County our county-wide Awareness Exhibit. Alcohol, Tobacco, Other They are displayed in the schools, TDrug and Violence (ATODV) public libraries, bus shelters, galleries, Prevention Poster Contest, a component of the Prevention Works- Art and Media Awareness Program, grows in popularity and participation Jessica Cavillo - 11th Grade First Place Tobacco Counter Ad

“This is the first year that a violence prevention category was added to the Kile Young - 5th Grade contest. Our decision was based on the First Place Color With Theme connection between the use and abuse shopping malls and other public of substances and violence. I was very places. Barnes & Noble in Costa Mesa surprised and pleased with the positive Kyung M. Kim - 7th Grade First Place Color With Theme is one of the sponsors of the contest. messages the students depicted,” she Each year they display the posters said. every year. Now in its 26th year, a total in their store and host a book fair of 760 poster entries were submitted that helps support the by Orange County students grades 1- Poster Contest Awards 12. Over time the theme of the contest Ceremony,” she said. changes, but the purpose does not: to recognize and support young people for promoting, through art, a lifestyle free of alcohol, tobacco, other drugs and violence. Alice Choi - 10th Grade First Place Violence Prevention

Becky Na - 1st Grade For Prevention Works First Place Color With Theme Program information, contact Carolina Gutiérrez, 714/966- Sooyeon Kim - 11th Grade 4467, email: [email protected], First Place Alcohol Counter Ad website: prevention.ocde.us.

Pauline Luong - 12th Grade “We made an addition to the contest First Place Color With Theme this year to include non-traditional “The contest provides the opportunity youth groups in Orange County. We for students to tap their creativity wanted to ensure we incorporated and send an important message of alternative education schools, prevention to their fellow students after school programs, community and to the community,” said Carolina and faith-based youth groups. It is Gutiérrez, Prevention Works Program important that all students have the Manager. “The winning posters are opportunity to participate in this reproduced and become elements of prevention activity,” Gutiérrez said. Contest Winners

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Mass Media Messages Unwrapped ccording to the American Academy of Family Physicians, young people are bombarded with advertising messages. Before graduating from high school, the average student will spend about 18,000 hours in front of the television - more Atime than they will spend in school. During this time they will watch about 2,000 alcohol commercials on television each year. Alcohol advertisements overwhelmingly connect the use of their product to attributes that are particularly important to youth, such as friendship, prestige, sex appeal and fun.

In addition, among children ages 9-11 the Budweiser Frogs are more recognizable than Tony the Tiger or Smokey the Bear; and children ages 8-12 can name more brands of beer than they can U.S. presidents. It is not surprising then that underage drinkers consume nearly 25% of all alcohol in the United States.

The Youth Awareness Media Literacy Training, a component of Prevention Works - Art and Media Awareness Program provided by the Orange County Department of Education, is designed to help young people ages 11-18, understand media messages and advertising strategies. Specifically, the training helps students identify the indirect social and behavioral messages these ads communicate to their viewers. Moreover, students are able to apply their understanding of advertising strategies in creating counter ads for the Poster Contest.

“Students really have fun with the training. It’s interactive; they paint, talk, form small work groups, and discuss what they’ve learned,” said Carolina Gutiérrez, Prevention Works Program Manager, “and they get the concept immediately! The training is offered to private and public schools, after-school providers, community and faith-based youth organizations. It’s a new concept so it’s fun and interesting,” said Gutiérrez. “Students learn to think critically and analyze media messages, then they can make more informed life choices.”

Drinking & Driving ~ A Costly Mix he personal and social costs the quantitative data to community programs and projects,” said Kathy associated with impaired leaders and agencies. The decisions as Kendrick, ADEPT Health Educator. Tdriving are staggering. to how to proceed need to be made at “Other times, when our presentation Two recent studies conducted by a local level. Sometimes a community is over and the open discussion the County of Orange Health Care begins, individuals want to take action Agency, Alcohol and Drug Education immediately,” Kendrick continued. and Prevention Team (ADEPT), “We have community prevention task Circumstances of Drinking Prior to forces and coalitions in communities DUI Arrest and the Youth Access to throughout the county that are very Alcohol Study have contributed to effective through volunteer efforts. alcohol prevention programming. An ADEPT staff member or other prevention organization often The diversity of Orange County facilitates the task force or coalition Actual DUI Collision suggests the necessity for prevention Photo provided by meetings and provides materials programs tailored to unique Lieutenant Schullman and organizational structure, but the Newport Beach Police Department community characteristics. “The community volunteers identify what ADEPT studies provide the data, assessment is required to determine if they believe will be effective in their while the town hall meetings and the community resources are available community and how the ideas should community presentations present to support the desired prevention be implemented.” 8 Prevention Connection

Alcohol Impaired Driving Task Force Of Costa Mesa The Alcohol Impaired Driving Task named “cities of last drink” before a months on two bus lines transiting Force of Costa Mesa was formed DUI arrest. The presentation in Costa Costa Mesa and Newport Beach. in response to the data contained Mesa initiated a discussion among the Posters, postcards and wallet- size in the ADEPT Circumstances of stakeholders on what could be done handouts are distributed to the Drinking Prior to DUI Arrest report, in the city to reduce alcohol-impaired licensed alcohol establishments in presented in late 2005 to a group driving. Before the meeting adjourned, Costa Mesa, and posters are placed of community stakeholders. The a task force was formed with in the restrooms. The post card survey data indicated the cities with representation from law enforcement, outlines behaviors to prevent DUI, the highest reported DUI arrests education (K-12 and University phone numbers for local taxi services, (statistically adjusted for population of California, Irvine [UCI]), the and other safety information. The size) were Costa Mesa, Laguna Beach Automobile Club of Southern wallet-size handout offers a useful and Newport Beach. These same California, Costa Mesa Chamber of gratuity (tipping) reference chart. cities were the three most commonly Commerce, Mothers Against Drunk Air fresheners that carry the media Driving (MADD), Recording Artists message were distributed to the valet against Drunk Driving (RADD), the services at licensed establishments. The Task Force identified three areas of focus: Shark Club (and other local alcohol Campaign materials are also establishments) and community-based distributed through the Costa Mesa • Provide Responsible Beverage nonprofit organizations. Police Department, Newport Beach Service (RBS) training to Costa Police Department, MADD, and Mesa alcohol servers and staff The Costa Mesa Task Force media task force member agencies and campaign is targeting the entire organizations. Due to the proximity of • Conduct media campaigns to increase awareness of the community with specific emphasis on communities, the task force is bridging consequences of DUI the patrons of licensed establishments. their efforts and distribution of media The visual image and the price tag materials to UCI and Newport Beach, • Initiate a pilot project with message are consistent throughout with future plans to include Orange newly licensed establishments to all elements of the campaign. A bus Coast College and the Orange County ensure that all employees banner (below) is on display for three Fair. complete RBS training within a defined time frame

Responsible Beverage Service Training Since its inception, a primary objective Newport Beach and is provided program was initiated in 2006, 140 of the Costa Mesa Task Force has been by certified trainers from ADEPT, alcohol servers and other staff from the implementation of Responsible University of California, Irvine, and 21 establishments in Costa Mesa have Beverage Service (RBS) training for the Shark Club. In Costa Mesa, the been trained. servers and staff of establishments training is growing in popularity as where alcohol is sold and consumed establishment owners and managers “The training is comprehensive, (on-sale establishments). RBS training become more informed about their practical and in some ways very is offered at no cost to on-sale alcohol liabilities when a patron becomes an common sense, but sometimes it’s establishments in Costa Mesa and impaired driver. Since the training helpful to have your perceptions 9 Prevention Connection

validated. We find that few servers understand their personal liability in serving Shark Club Committed To RBS a patron who may become an impaired Ask Gregg Hanour, owner of Costa Mesa’s popular Shark Club, how he driver. It’s a surprise to most of them,” said feels about RBS, then stand back and hang on! He’s a passionate advocate. Kendrick. “The training includes behavioral “Once you get the concept, it becomes part of how you operate your cues and intoxication rate factors to help business. We train everyone who works here. It’s the responsibility of all them to make more informed judgments our employees, from managers to bus boys, to manage this facility so our as to a patron’s condition. It also includes customers have a good time, that their fun doesn’t interfere with anyone else’s good time, and when they leave they can drive responsibly,” Hanour tips on how to manage the situation; like said. bring them something to eat or slowing down alcohol service to a patron about “About 8 years ago, we did some research on responsible beverage service. whom they might be concerned. We also Heather Green, our general manager and I went to San Diego for a TIPS role play, so they can practice their new (Training for Intervention ProcedureS) training and became certified skills and insight,” she said. “The feedback trainers,” he continued. “It’s really responsible management of alcohol consumption. Every bar or nightclub owner will tell you the customer they we have received from those who have want the least is the one who is intoxicated. Most behave badly, they’re participated in the training is very positive. disruptive, they walk on their tab and they’re the worst tippers in the world! They acknowledge the importance of What business owner wants that? I don’t see any conflict between managing being prepared in advance on how to better and serving responsibly and attracting customers. We have 1,000 people manage a situation,” Kendrick concluded. in here every night on the weekends; they have a good time and come back because we manage the environment. RBS is incorporated into our employee handbooks, our policies and procedures, and every night it’s the RBS training is held throughout the year in message our managers communicate to all the employees,” he said. “It isn’t Costa Mesa at the Costa Mesa Community just a one-time training; it has to be reinforced every night.” Center or at a licensed establishment free of charge. For more information about the RBS Hanour joined the Costa Mesa Task Force along with his General Manager training program, to schedule a training, Heather Green, and now every meeting serves to inspire them even more or for information about or materials about responsible management of alcohol consumption. He plans to include Managers Irene Khalil and Marcel Giraud, head of Shark Club security, in available from the Alcohol Impaired future task force meetings. He’s sure they will find the meetings energizing Driving Task Force of Costa Mesa, contact and informative as well. Kathy Kendrick, ADEPT Health Educator, 714/834-3294, email: [email protected] “When I think of all the permits, inspections and hoops I had to go through to open the club - when it came to selling alcohol there was no expectation or guidance as to how to be a responsible server. There are no criteria for training. This should be part of the Conditional Use Permit. Owners should be asked how the establishment is going to serve responsibly, have policies to minimize intoxication, a program to check ID’s, a policy to ensure someone doesn’t end up driving intoxicated, identify what training will be offered and have an ongoing training schedule,” Hanour said.

“The task force is young. It has so much potential to do good things. We need to identify ways to partner the police and the establishment owners to implement responsible alcohol service. Imagine the impact that could have on the entire city,” he concluded.

The Shark Club is located at 841 Baker Street in Costa Mesa, 714/751-0700.

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Orange County Youth Access To Alcohol Study

nderage drinking is the Attitudes Toward Underage How Alcohol is Generally leading cause of death for Drinking Obtained by Underage Youth Uyoung people under the • Three-fourths (76%) of all youth • More than eight out of 10 youth age of 21. Of the 5,000 youth who surveyed agreed that using alcohol on (81%) surveyed reported that it was die each year as a result of underage a daily basis is “extremely harmful,” “very easy” or “fairly easy” to obtain drinking, 1,900 die in motor vehicle but only one quarter (26%) consider alcohol. crashes, 1,600 in alcohol-related consuming alcohol several times a • One-third (34%) of underage homicides, 300 in suicides, and 1,600 week as equally dangerous. drinkers cited liquor stores where from alcohol-related injuries including • With regard to the consequences minors could most easily purchase falls, burns and drowning, according associated with alcohol use, youth alcohol. When underage drinkers to the National Institute on Alcohol are most concerned about being in a obtain alcohol at retail outlets, an Abuse and Alcoholism. car accident (76% of total responses), older friend or sibling usually makes followed by losing control and doing the purchase. To help address the problem of something they regret (42%), getting • Almost half of underage drinkers underage drinking, in 2006 the County arrested for driving under the influence surveyed (46%) have provided alcohol of Orange Health Care Agency, (40%), alcohol poisoning (33%), and to others who were underage. Alcohol and Drug Education and damaging their health (29%). • The use of false identification to Prevention Team (ADEPT), conducted • Of the youth who use alcohol, only purchase alcohol is not widespread. the Orange County Youth Access one-third (34%) reported that their to Alcohol Study through a written parents strictly forbid them to drink survey administered to 1,925 high any alcohol before they are 21. Frequency and Method of school and college students ages 16 to Obtaining Alcohol from 20, from the North, Central and South Specific Sources Regions of Orange County. Underage Drinking Behaviors • More than three-quarters of • Nearly two-thirds (62%) of Orange underage drinkers obtain alcohol at The study was designed to assess the County youth surveyed reported that large parties and kickbacks, followed by environmental conditions that enable liquor stores and grocery stores. underage youth to obtain alcohol, • Parents are not a primary source of as well as the social norms that alcohol for 16 to 20 year olds. make underage drinking acceptable • Nineteen and 20 year-old to youth and to the adults who respondents were more likely to report routinely provide them with that their parents purchased alcohol alcohol. Specifically, the study for them, compared to younger youth. addressed four major areas: • Attitudes toward underage The entire report is available as a drinking PDF on the ADEPT website: www. • Circumstances surrounding ochealthinfo.com/adept/, Links underage drinking they had used alcohol at least once in Menu, Resources, Publications. • How alcohol is generally obtained the six months prior to the survey. by underage youth • Underage drinkers most often • Frequency and method of consume alcohol at a private home, obtaining alcohol from specific either at a friend’s home (52%) or at sources their own home (24%).

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Em erging Coalition Targs et Und erage Drinking

n 2006, the Federal Substance Youth-Orange County (CAFY-OC) oriented town hall meeting to address Abuse and Mental Health began to take shape.” the consequences of underage IServices Administration drinking. (SAMHSA) called on communities CAFY-OC’s vision is to eliminate nationwide to host town hall meetings underage alcohol use in Orange The FNL club at Magnolia High to educate youth, parents and care County. The mission is to link and School held a series of town hall givers about the risks associated with mobilize Orange County community meetings on prom day to remind underage drinking. The over-arching groups in support of their efforts to fellow students not to drink and drive. theme for the meetings was “Start eliminate underage alcohol use and The club created a Pledge Wall where Talking Before They Start Drinking.” associated problems. The coalition’s students signed their names pledging Orange County hosted eleven town new slogan will soon be seen county- that they would be alcohol-free. Nearly hall meetings, planned and organized wide, “Minor Drinking, Major Problems.” 1,200 students attended the six one- through a coalition of various agencies hour town hall meetings. and organizations spearheaded by Although still in its formative phase, Vicki Walker, Coordinator for Tobacco CAFY-OC is actively supporting As an independent initiative, CAFY- Use Prevention Education/Safe projects that address underage OC circulated a petition against and Drug Free Schools/Counseling drinking. It began the year with alcohol service at the Anaheim Network, Orange County Department four primary areas of focus, one Garden Walk cinema. Their newest of Education. of which was to support youth-led effort is an educational outreach town hall meetings. The coalition campaign for city council members “I fully expected that when the town provided funding for the Orange throughout the county to increase hall meeting project was completed, County Department of Education’s awareness of underage drinking and the coalition would dissolve,” recounts Friday Night Live (FNL) Community related risk factors. Walker, “but they didn’t want to! We Briefings at Gilbert South High recognized the unique characteristics School and Santiago de Compostela “CAFY-OC provides an opportunity of a coalition; it speaks with a Catholic Parish. Coalition members for people to come together to talk collective voice to advocate and/or participated in the Community about their work, look at ways to blend support programs and initiatives, and Briefings as expert speakers. their efforts, brainstorm and exchange can take positions that single agencies ideas,” said Walker. and organizations cannot. Once we In June CAFY-OC recognized the decided to continue, we needed a FNL club at Magnolia High School For CAFY-OC information, contact name, vision, mission and purpose. in Anaheim with a special award for Vicki Walker, 714/327-1068, email: Hence, the Coalition for Alcohol Free the club’s sponsorship of a student- [email protected].

Published by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Please contact ADEPT with all comments and requests. ADEPT Santa Ana Transit Tower 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 ALCOHOL & OTHER DRUG PREVENTION CONNECTION

County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT Prevention Outreach Enhances Employee Skill-Set s the labor market in Orange County becomes increasingly more Acompetitive, individuals entering the job market or changing careers are seeking training opportunities that will attract the attention of potential Volume 5 employers. Business owners and managers concerned about long-term 2009 viability are seeking opportunities to improve employee effectiveness, efficiency and customer service. Community Service Programs, Inc. (CSP) Project PATH, a program funded by the County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team (ADEPT), In This Issue recognized the changing community characteristics and identified the benefits that responsible beverage service (RBS) training can provide to Page 1 Prevention Outreach the owners, managers and employees of alcohol establishments and to Enhances Employee individuals considering employment in the hospitality industry. Skill-Set “We learned through our community Page 4 outreach efforts that on-sale establishments Students Experience Virtual Reality in the City of Fullerton and the Garden Walk Mall in Anaheim are beginning to require Page 5 RBS training as a prerequisite for hiring Building A Safe & bartenders and servers. This training can Healthy Community be expensive for individuals just beginning a new career, it is not always available on a Page 8 Community Service timely basis and the online option is not as Powered By Teens comprehensive as a training facilitated by a certified instructor,” said Celeste Bentley, Project PATH Program Supervisor. Page 9 “We are very supportive of this emphasis on RBS training and recognized the Students Helping opportunity to strengthen our partnership with the business community.” Students Make Healthy Choices RBS training is a prevention strategy that researchers have found to be effective Page 12 in reducing problems associated with alcohol such as impaired driving and Red Ribbon Week underage drinking. It is a management tool for various types of environments Kick-Off licensed for alcohol sales: on-sale establishments (bars and restaurants where alcohol is sold and consumed); off-sale establishments (convenience, liquor and grocery stores where alcohol is sold); and special events such as festivals and fairs where alcohol is sold and consumed in a public setting. The concept of RBS is growing in popularity as on-and-off sale establishment owners and managers become more informed about their potential liabilities related to the sale of alcohol to underage youth and noticeably intoxicated adults. Continued on Page 2 PREVENTION CONNECTION

“Our strategy was to partner with Bartenders Bartending School in in the marketplace,” said Bentley. the bartending schools to provide Orange and North Orange County RBS for off-sale establishments TIPS trainings for students who Community College District, and provides a framework for business are just beginning a new career and the School of Continuing Education owners and managers to develop also for those returning to improve Bartending School at Cypress strategies and procedures to their bartending proficiency. TIPS College. During the months of effectively manage the sale of is a valuable workplace tool and April, May and June 2009, 151 alcohol. TIPS training informs enhances the résumé of anyone bartending students successfully merchants and their employees working in the hospitality industry. completed the training and received on how to comply with applicable Those who successfully complete TIPS certification.” alcohol laws, the legal consequences the training receive a three-year of alcohol sales to intoxicated and certification,” said Bentley. “TIPS underage persons, and how to refuse “TIPS trains participants on training a sale safely and comfortably. how alcohol affects the body, enhances how to recognize the behavioral customer At a Santa Ana Community cues of intoxicated persons, service skills. Development District Neighborhood standard serving size, how to Participants Meeting, Martha Espiritu and properly check identification and learn how Fabiola Soto, Project PATH Health how to provide good customer to interact Educators, listened as meeting service while managing alcohol with patrons participant Navdeep Bassi expressed consumption.” so they have his desire to improve the areas a good time surrounding his retail convenience “Project PATH Health and drink stores. Bassi and his family own Educators, Camille Coronel responsibly,” 14 7-Eleven stores and employ 70 and Martha Espiritu, initiated said people in central Orange County. collaboration with local bartending Coronel. “A benefit of working After the meeting, Espiritu and schools to develop a training with the bartending schools is that Soto spoke with Bassi about his program that could be incorporated the majority of students have no businesses and the benefit of into the school class schedule. previous alcohol service experience. responsible beverage service for off- Coronel brings a unique perspective Thus, when these students are hired sale establishments. to the TIPS training as she has by an on-sale establishment, having previous experience as a server. recently completed bartending “Initially we discussed providing She is familiar with many of the school and responsible beverage a 30-minute presentation focused scenarios presented and discusses service training, they will begin their on how to properly check customer this in the training,” said Bentley. career with a higher standard of identification as a supplement to the professional skills, knowledge and annual responsible beverage service “We have a strong partnership with confidence.” training provided by 7-Eleven, Inc. the administration and management for their franchisees,” said Soto. of the bartending schools; they “I’m very pleased that we could “When we mentioned the off- recognized the value and competitive work with the bartending schools. sale TIPS training and explained advantage TIPS training provides for We provided students a skill its scope, Mr. Bassi immediately their students,” said Bentley. “TIPS set they may not have acquired recognized the value of the training training was incorporated into the elsewhere prior to employment and for his employees and the benefit to curriculum of ABC Bartending strengthened their résumé, which the surrounding community.” School in Los Alamitos, National gives them a competitive advantage

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Four trainings were conducted to “The trainings include a customer identification. accommodate the employees of component on applicable state the 14 7-Eleven stores; one training laws regarding the sale of alcohol “In addition to the TIPS trainings was offered in Spanish. In total, 58 to intoxicated or underage for management and employees, employees of 7-Eleven were TIPS persons. We emphasize an Mr. Bassi asked us to provide trained and certified during April establishment’s potential liability public information tables in his and May 2009. under the California Department stores to distribute materials to of Alcoholic Beverage Control customers on alcohol and other “We chose the TIPS training (ABC) Target Responsibility for drug prevention, impaired driving because it employs a variety of Alcohol Connected Emergencies prevention and over-the-counter learning methods,” said Espiritu. (TRACE) Program,” said Espiritu. drug abuse. He provided the space “The important messages are “The TRACE program investigates for our resource tables, along reinforced multiple times. serious and fatal alcohol-related with coupons and promotional Participants read their workbooks, crashes involving underage drivers. items to encourage his customers the trainer verbalizes the messages, The investigation backtracks to stop and ask questions or pick the messages are depicted in video to the individuals or licensed up materials,” said Soto. “We clips, and then participants discuss establishments that staffed five tables in six weeks and role-play scenarios sold, furnished and disseminated information the that portray or served the customers may not have otherwise interaction minor involved received.” with underage and holds then or intoxicated accountable. Responsible beverage service is a customers. The Establishments best-practice prevention strategy training empowers can have their applicable to all licensed alcohol participants to ABC license establishments. RBS training handle on-the-job revoked or adds value to business operations, situations suspended as improves employee effectiveness more confidently.” a result of selling or serving and efficiency, enhances the overall alcohol to the minor involved.” customer experience and improves “The off-sale version of TIPS the health and safety of the educates participants on behavioral “We wanted to provide as many surrounding community. cues to recognize intoxication, tools as possible. Although the blood alcohol content and how to TIPS curriculum is comprehensive, Project PATH provides the RBS properly check identification. We it also allows us to add components training at no cost to licensed have expanded the identification that emphasize local issues and on-sale and off-sale alcohol checking component within the concerns,” said Espiritu. establishments, and to organizers training to include a comprehensive and sponsors of community events. section on California identification A post-training survey indicated cards,” said Espiritu. “Each store participants gained new For more information on was given two copies of an official information, had a heightened responsible beverage service, identification reference guide that awareness of their personal and please contact CSP Project PATH, includes pictures and descriptions employers’ liability, learned 949/757-1096. of identification documents from new skills to handle a variety of the 50 states and Canada, green situations, and felt more confident cards and passports.” in taking the time to properly check

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Students Experience Virtual Reality

inding creative ways to we worked with CAC and Mothers technicians simulate increased blood Fengage college students in Against Drunk Driving-Orange alcohol concentration (BAC) levels making healthy life choices can be County (MADD-OC), to establish to create the sensation of driving challenging. For Christine Kiger, the first University Mothers Against under the influence of alcohol. Director of Health Services, and Drunk Driving (UMADD) chapter The virtual drive is also projected Deanna Farsakh, Health Educator, in California. UMADD is a campus- onto a monitor outside the vehicle at Fullerton College (FC), the based project designed to engage to allow others to observe the challenge is students in prevention strategies driver’s ability to respond to typical amplified by that address underage drinking, driving conditions. As each driver a commuting impaired driving and youth access completes the simulated impaired student to alcohol. The FC chapter was driving experience, a technician population. officially approved by the college reviews their driving under normal Throughout the school year, 20,000 as a campus club in April 2009 and conditions compared with their students attend classes on the currently boasts 40 members.” performance under the simulated campus and then return home, go to impaired driving conditions. work or socialize primarily in a non- UMADD club members participated campus environment. To address with Health Services staff at the The impaired driving simulator the health and safety of this diverse annual Safe Spring Break Health was a well-attended feature of the student population, FC Health Fair in March, even before the health fair and offered students the Services has implemented on-and- chapter was officially approved. opportunity to experience the effect off campus prevention strategies UMADD members of impaired funded in part by a contract with staffed an alcohol driving under the County of Orange Health and other drug safe, simulated Care Agency, Alcohol and Drug information booth, conditions. Education and Prevention Team distributed materials UMADD (ADEPT). encouraging members students to make In 2006, FC Health Services healthy choices and established the Community drive safely during Advisory Committee (CAC), a spring break, and school and community collaborative hosted the MADD- with representation from local law OC crash car display. reinforced enforcement, community leaders, safe prevention service providers, FC At the annual Spring Health Fair driving staff and students. CAC meets in April, UMADD members again practices quarterly to discuss alcohol and collaborated with Health Services by other drug related issues influencing to present a state-of-the-art impaired distributing impaired driving the student population and to driving simulator. In the simulator, prevention materials, statistics on identify opportunities for community a driver sits behind the steering BAC levels and underage drinking. and campus-based prevention wheel of the non-moving vehicle activities. wearing computerized goggles In May, UMADD members equipped with Impaired Driving collaborated with Community “Underage drinking and impaired Demonstrator software. Looking Service Programs (CSP) Project driving are a major focus of CAC,” through the goggles, the driver PATH, to conduct a presentation said Farsakh. “Over the past year takes a virtual drive as software on underage drinking at Savanna

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High School in Anaheim. Ninety- “The ADEPT funding also enabled Almourdi, Peer Health Educators, five 11th and 12th grade students FC Health Services to expand its and Deanna Farsakh.” attended the presentation. campus alcohol prevention efforts UMADD members distributed to include an evidence-based alcohol prevention information, alcohol intervention skills training. discussed underage drinking The training we chose was the statistics, and engaged students university version of Training for in role-playing how to effectively Intervention ProcedureS (UTIPS), intervene in a peer-to-peer alcohol- which is tailored to college students related situation. and the college environment. Four Health Services staff became “The outreach to Savanna High certified UTIPS trainers,” said School was very effective. The Kiger. “These staff then trained UMADD members and the high 130 students in responsible alcohol “It is very important to talk about school students are so close in serving practices, including alcohol use on campus,” said age; it was similar to a peer-to- UMADD members, student Kiger. “The health center may be peer presentation. Many of the interns in the health center, all the students’ only source of fact- 12th graders who attended the cosmetology department students, based prevention information and presentation are planning to attend health education students, and a risk reduction behavior strategies.” FC. Some of the students even group of FC athletes.” expressed interest in becoming For more information, please UMADD members,” said Farsakh. “A pre-and-post test revealed an contact Christine Kiger, phone “The UMADD club members 80% increase in knowledge,” said 714/992-7093, email: CKiger@ would like to collaborate with the Kiger. “This outcome speaks to fullcoll.edu. high school on future prevention the skill of our trainers: Angelica activities.” Barrenera-Ng and Yamam

Building A Safe & Healthy Community

merica’s Promise Alliance not happen easily. It is an ongoing increased and prevention strategies Anamed the City of Irvine process involving all segments of evolved, the need for a more one of the 100 Best Communities a community: elected officials, coordinated and collaborative for Young People in the United community and business effort became apparent States in 2007. The annual leaders, schools, parents and, in 1996, the Irvine competition recognizes outstanding and youth. Prevention Coalition (IPC) community-wide efforts to was established. With improve the well-being of youth Since the early 1980s, representation from all and acknowledges the direct Irvine community leaders sectors of the community, its connection between the success of have recognized the mission is to support a safe young people and a comprehensive importance of alcohol and caring community by framework supportive of healthy and other drug (AOD) working together to plan and families and youth. Attaining this prevention strategies targeting implement prevention strategies level of national recognition does youth. As the city’s population and coordinate services designed to

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reduce substance abuse, violence and funding to ensure sustainability,” about the risks associated with youth related problems among the city’s said Colocino. access,” Bianchi said. “With STOP youth. Act funding, IPC developed and “The city, with input from the implemented educational outreach “The recognition Irvine has received community, has developed a campaigns to inform parents, is the result of the community’s long- Strategic Plan for Children, Youth merchants and the community on term commitment to proactively and Families. IPC used the strategies the effects of underage drinking. Our address the challenges confronting identified in the plan to apply for a theme was: Most students in Irvine our children and youth,” said Debra federal Sober Truth On Preventing choose not to drink alcohol or use other Bianchi, IPC Coordinator. “For Underage Drinking Act (STOP drugs but for those who do, the problems more than 20 years, despite changing Act) grant,” said Bianchi. “STOP are real.” economic conditions, rapid growth Act grant recipients are established and uncertain funding, the Irvine coalitions, experienced in the “The city’s High School Youth community has maintained its successful implementation of AOD Action Team (HSYAT) staff and focus on creating a safe and healthy prevention programs; IPC was one Steve Knollmiller, City of Irvine, place for families and youth. When of the first coalitions nationally to Community Service Department a community comes together with receive funding.” HSYAT Coordinator, have been a common goal, great things can instrumental in the implementation happen.” The STOP Act grant program, of the IPC STOP Act project funded by the Substance Abuse strategies and activities,” said “We are fortunate to be the and Mental Health Services Bianchi. recipient of several federal alcohol Administration, Center for and other drug (AOD) prevention Substance Abuse Prevention, was Parent Education grants that have allowed us to developed in response to the 2007 The parent educational campaign develop and implement strong early Surgeon General’s Call to Action is designed to inform parents of intervention programs,” said Nancy to Prevent and Reduce Underage science-based evidence about the Colocino, Coordinator of Irvine Drinking. The purpose of the effects of alcohol on youth and Unified School District’s Guidance program is to prevent and reduce reasons why young persons should Resources. alcohol use among youth throughout not consume alcohol. Campaign the United States. Coalitions materials include facts and statistical With funding from a U.S. were identified as best suited data on the effects of alcohol on Department of Education Safe to implement community-wide brain development, alcohol-related School/Healthy Students Initiative strategies to address the culture and risk behaviors, the likelihood of (SS/HS) grant, Irvine Unified context within which decisions are alcohol abuse or addiction as an School District (IUSD) and IPC made about underage drinking and adult and alcohol as a gateway developed and implemented a create sustainable change. to other drug use. Other parent kindergarten through 12th grade educational materials address the AOD prevention curriculum that “As a group we recognized the next ways youth gain access to alcohol includes counseling support, step to support our focus on schools and the liabilities of adults who youth development and leadership and youth was to reach out into allow their homes to be used as programs in all Irvine schools. “As the community to address youth underage drinking venues. IPC’s we reached the end of the SS/HS access to alcohol and the impact of goal for the parent educational grant funding, the City of Irvine underage drinking. We identified campaign is to reach parents of recognized the value of these school- that the community and especially children of all ages. based programs and now provides parents, needed to be more informed

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“Parents lack information on the “IPC four-person teams (two the County of Orange Health developmental effects of alcohol on HSYAT staff, an Irvine Police Care Agency, Alcohol and Drug young persons and the immediate Department patrol officer and Education and Prevention Team consequences of underage an IPC member) scheduled (ADEPT),” said Bianchi. “It is drinking. When it is explained to appointments and met with important for youth to understand them, based on scientific research, the owners and managers of that high-risk behavior, specifically they understand the importance establishments that sell and/ the use of alcohol and other drugs, of preventing underage drinking,” or serve alcohol. HSYAT staff is not the norm among their peers.” Bianchi said. “We emphasize the guided the merchant through the important role parents have in resource packet and conducted a “With the STOP Act grant, IPC reducing underage drinking and short survey. Everyone we have again collaborated with HSYAT youth access to alcohol.” met appreciated the information staff to develop three underage packet,” said Bianchi. “They were drinking social norms campaigns Merchant Education particularly impressed that youth targeting all high school students “To address the issue of youth are participating in this campaign. in Irvine,” said Bianchi. “The first access to alcohol at the community The experience is also beneficial place campaign is on display at level, IPC also developed for the patrol officers. The meetings every high school in the city. The educational materials for local provide an opportunity for them to second place campaign will be businesses. Alcohol retailers are an connect with business owners and used in the schools for Red Ribbon important segment of the business managers in a positive context.” Week during October 2009 and the community and we have a vested third place campaign is on interest in their success,” said display at the city’s middle Bianchi. “However, the legal schools.” consequences and fines associated with the sale of alcohol to “We all want our children underage youth can threaten the to grow-up healthy and viability of these businesses. Our have great lives! Parents, objective is to create mutually merchants and the entire supportive partnerships with the community have a role licensed establishments to reduce in reducing underage youth access through education, drinking. IPC’s role is information and training.” to provide educational outreach to inform IPC developed a merchant resource the community how underage packet that includes information Social Norms Campaign drinking impacts everyone,” said pertinent to the safe operation of “The third component of Bianchi. “It is another chapter licensed alcohol establishments, our community education in the story of our community statistics on the effects and risks outreach was a fact-based social working together to create a safe of underage drinking, responsible norms campaign to counter and healthy place for children and beverage service, community and the misperceptions about the families. It’s the story of us.” law enforcement resources, and prevalence of underage drinking a merchant pledge to encourage among Irvine’s youth. IPC began For Irvine Prevention Coalition owners and managers to prevent doing social norming in 2001 information, please contact Debra the sale of alcohol to underage as part of the Youth Creating Bianchi at 949/559-8710, email: youth. Change project with a grant from [email protected].

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Community Service ~ Powered By Teens he Irvine High School Youth component to help teens achieve and cookies while the seniors TAction Team (HSYAT) program their longer-term educational and danced. Her mother would pick was created by the City of Irvine’s career goals. YAT club volunteers her up afterward,” said Knollmiller. Community Service Department to have become the primary source of “This was her own initiative; she provide community-wide alternative volunteers in the community.” went to the senior center every activities for youth, a “best practice” Friday after school for the entire strategy for the prevention of alcohol YAT club teens often choose school year. The seniors loved her!” and other drug use among youth. volunteer opportunities based on The program is designed to cultivate their personal areas of interest: “HSYAT has become so well and support youth leadership and youth events and activities, integrated into the community creatively respond to the needs and environmental or animal related that we offer a volunteer activity/ interests of teens in the community. projects, working with the elderly opportunity every day of the school or disabled, or year,” said Knollmiller. “Our Each spring, assisting persons and community is committed to creating the Community families in need. For meaningful activities for youth and Service Department example, they may to educational achievement. The hires 15 students assist the Community HSYAT program fosters both of to serve as paid Service Department these objectives.” HSYAT staff for the staff with an after- following school school homework- “Through the HSYAT program year. Two 11th or 12th grade students help program held weekdays at teens develop leadership skills and are hired to represent each Irvine six community parks or provide experience that are valuable as they Unified School District (IUSD) high after-school tutoring at a low- move on to college and beyond. A schools. Additionally, two students income housing complex two days student who was on my HSYAT who live in Irvine are selected to per week. In coordination with staff six years ago continued to represent Beckman High School IUSD, YAT volunteers in the neighboring Tustin Unified may provide childcare School District. during the parent educational component Each of the high schools has a of the School Readiness volunteer Youth Action Team (YAT) program, operate the club on campus. HSYAT staff audio equipment and plan and facilitate the campus club chaperone senior dances, meetings at their school and work make sandwiches for with club volunteers to implement homeless shelters and school and community activities. collect clothing or food items for nonprofit “Our focus is to provide healthy organizations. alternative activities for teens work for various city departments and to identify opportunities for “We had a YAT club volunteer who while he was going to college,” them to become involved in the enjoyed working with seniors. She said Knollmiller. “He attended the community,” said Steve Knollmiller, would walk to a senior center and University of California, Irvine and HSYAT Program Coordinator for host a one-hour open dance studio after graduation was hired as an the, City of Irvine. “Volunteerism for the seniors. She would operate assistant to an Irvine city council (community service) is an important the CD player and serve lemonade member. The council member

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was elected mayor and now ‘the your life changes at age 18, involvement with city departments, HSYAT student’ is the executive following your career passion, committees and programs,” said assistant to the City of Irvine leadership skills, and healthy life Knollmiller. “The coordination Mayor.” choices.” between HSYAT staff and the YAT campus clubs serves to inform “We coordinate with Irvine The HSYAT program recognizes teens of the social, educational and Community Drug Prevention, the importance of safe, alcohol and community service opportunities Irvine Prevention Coalition, and drug-free social and recreational available in Irvine. The program IUSD to implement prevention- activities for teens. HSYAT staff provides safe, drug-free activities related educational programs and host monthly Friday night social for teens, helps students to campaigns to address various events for Irvine teens, such as accumulate the community service risk behaviors,” said Knollmiller. dances, concerts, Battle-of-the- hours necessary to achieve their “Our big event is the annual Bands contest, comedy shows and educational and career goals, and Teen Summit, a one-day youth other drug-free events held at the contributes to the fabric of our development conference offered Heritage Park Community Center, community.” free to all Irvine teens. Last year’s the Irvine Fine Arts Center, and theme was Preparing Students other city venues. For more information on Irvine’s for Life After High School. At HSYAT program, please contact the Summit, students attend “The city values the input and Steve Knollmiller, 949/724-6739, workshops on a variety of topics, participation of our teens, not only email: [email protected]. such as: financial literacy, how for peer services but also for their

Students Helping Students Make Healthy Choices he 22nd annual Peer Assistance Program in 1980, a leadership PAL curriculum and trainings are TLeadership (PAL) Recognition program with the philosophy of designed to meet the standards and Event held on May 27, 2009, filled students helping students. Schools ethics for effective peer programs the Disneyland Hotel in Anaheim throughout the county may choose established by the National with youthful exuberance as 4th to establish a PAL Program on Association of Peer Program through 12th grade PAL students campus either as an instructional Professionals. The PAL high and their advisors came together class during regular school curriculum is included on to celebrate the 2008-2009 school school hours the SAMHSA (Substance Abuse year achievements of the Orange or as an extra- and Mental Health Services County Department of Education curricular club Administration) List of Promising (OCDE) PAL Program. Century that meets during Programs meeting the criteria as a High School, Santa Ana Unified lunch, before well-implemented and evaluated School District, PAL students school or after science-based program with submitted the winning contest school. The PAL positive outcomes in substance entry for this year’s event theme, Program has been abuse and violence prevention. PAL Makes the World Sparkle. implemented in 25 school districts in Orange County, at more than The PAL Program is based on The Orange County Department 180 elementary, middle and high the premise that peer-to-peer of Education started the PAL schools. involvement is an essential

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component of successful prevention PAL Program to Orange County they gave up morning recess to programs. PAL develops healthy students. The program concluded assist in a preschool class. student lifestyles and youth with a keynote address by Jeremy resiliency through youth leadership, Bates, nationally known for his PAL youth came to school mentoring, conflict resolution, ability to empower youth to pursue early each day to greet and decision making, cross-age tutoring, their dreams and aspirations. His welcome visitors, parents, community service, and alcohol, presentation “Hope Dealers of the families and students to their tobacco and other drug prevention World Unite” encouraged youth school, and applied their activities. PAL Programs implement to work together toward a more conflict management skills to activities that enhance student hopeful and peaceful world. playground disturbances. engagement and connectedness to their school and community. • The Linda Vista PAL group created new student “Our priorities for the 2009 handbooks and conducted Recognition Awards were PAL campus orientation tours. Program activities focused on They implemented school- increased school connectedness, wide activities focused on increased academic performance, or friendship during International drug and violence prevention,” said Friendship Month and lead a Elke Petras, PAL Program Manager, campus clean-up activity on OCDE. “At the beginning of each Earth Day. school year, PAL students and their advisors select the activities to be PAL students provided weekly implemented on-campus based mentoring and tutoring for on the needs of their school. One Each year the PAL Program presents 1st, 2nd and 3rd grade students PAL group might focus on school two elementary, middle and high and used their conflict connectedness, while another might schools with an Outstanding PAL management skills to intercede implement prevention activities. Program Award, to recognize in playground disputes. PAL youth design and conduct PAL students’ contribution in activities at their own school or their school/community and to 2009 Outstanding PAL Middle reach out to a nearby feeder school their peers. The PAL Recognition School Program Award were to provide mentoring, tutoring or Event committee, together with presented to Marco Forster and cross-age teaching.” community partners, selected the Pioneer Middle Schools. award recipients. • A successful mentoring activity PAL Makes the World Sparkle opened created by Marco Forster PAL with a performance by the Corona 2009 Outstanding PAL Elementary youth was a PAL Chat Room del Mar High School, Newport- School Program Awards were where students could meet Mesa Unified School District, presented to Juliette Low and with a PAL student to discuss Drum Line and Jazz Ensemble as Linda Vista Elementary Schools. problems or concerns. participants toured a display of PAL • Juliette Low PAL students Outstanding Projects. William M. gave up a portion of lunch PAL students welcomed Habermehl, County Superintendent recess during the school new students to their school of Schools, OCDE, welcomed the year to walk kindergarten and conducted campus 1,400 participants and acknowledged children across campus to the orientation tours. Twice a the important contributions of the playground. Twice a week week they assisted in a special

10 PREVENTION CONNECTION

needs class on campus to give advice and encourage during, and immediately following help the students feel more students to be more the transition from elementary connected to school; it was involved with their school to middle school, and from observed that several of and community. They also middle school to high school,” the special needs students created a community service said Deirdre Hill, PAL Program became more responsive and brochure and shared their Consultant, OCDE. communicative due to their volunteer experiences with bond with the PAL students. the 9th grade students. “PAL students recognize the benefit of peer support and • Each week during the • Twice a week, Esperanza communication as students school year Pioneer PAL PAL students tutored transition into 6th grade and 9th students walked to a nearby elementary and middle grade, and implement activities elementary school and school students at six to help new students feel more tutored 1st through 5th grade schools in their district, and comfortable on campus,” said students. PAL students volunteered weekly at a Hill. “PAL students understand mentored 6th grade students special needs school to help that by creating a caring, to connect with their school the students develop social supportive campus environment through monthly meetings. and fine motor skills. for transitioning students, they are contributing to a student’s sense of PAL youth organized a They promoted belonging and thus their ability to Diversity Day to encourage connectedness through make healthy choices.” peers to look past differences monthly meetings with and respect each other, and 9th graders to discuss For more information about the hosted a monthly movie community service, test PAL Program, contact Elke Petras night incorporating alcohol taking, selecting next at 714/966-4458, email: epetras@ and drug free activities. year’s courses and provide ocde.us. They sang at a senior positive reinforcement for center, collected CDs for the Standardized Testing 2009 O utstanding P A L P r o grams an orphanage and collected and Reporting (STAR) test. Juliette Low Elementary School Halloween candy for a PAL youth also organized Magnolia School District children’s hospital. a Pre-Prom Week activity Linda Vista Elementary School to address underage Saddleback Valley Unified School District 2009 Outstanding PAL High drinking and driving, and to Marco Forster Middle School School Program Awards were encourage a safe prom night. Capistrano Unified School District Pioneer Middle School presented to Buena Park and Tustin Unified School District Esperanza High Schools. “School connectedness is a major Buena Park High School • At Buena Park High School, focus of many PAL programs. Fullerton Joint Union High School District the PAL group established Research indicates that students Esperanza High Schools a peer tutoring program involved with their school and Placentia Yorba-Linda Unified School District and offered peer mentoring community are less likely to be Kazuo Masuda Middle School through a PAL Guidance involved in high-risk behavior, such Fountain Valley School District Program. as alcohol, tobacco and other drug Citrus Hills Intermediate School Corona-Norco Unified School District use. A critical time to implement th Outstanding PAL Advisor PAL students visited 9 grade connectedness activities is when Laguna Beach Unified School District English classes monthly to a student is most at risk; prior to,

11 PREVENTION CONNECTION

Mark Your Calendar

ed Ribbon Week is celebrated during Rthe last week of October each year in schools and communities across the country to increase awareness about alcohol, tobacco, other drugs and violence prevention. Speak Out! Speak Truth! Think B4 U Choose! is the 2009 Orange County Red Ribbon Week theme.

The annual Rock ‘N Road Red Ribbon Week kick-off event will be held at The Block at Orange on Saturday, October 17th, to celebrate healthy life choices for youth. Highlights of the event include a Battle-of-the-Banners featuring anti-drug Red Ribbon Week banners created by high school youth, a Battle-of- the-Bands competition for local high school bands, and a safety and prevention resources expo.

Rock ‘N Road is sponsored by Recording Artists, Actors and Athletes Against Drunk Driving (RADD) and the National Council on Alcoholism and Drug Dependence (NCADD) to kick-off a year of prevention activities in Orange County schools and communities that promotes drug-free lifestyles.

For Red Ribbon Week information contact Mary Fabela at 714/834-4194, email: [email protected]. For Rock ‘N Road information contact Grace Tan at 949/595- 2288, email: [email protected].

ADEPT County of Orange Health Care Agency Headquarters 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept

Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected] Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG Alcohol & Other Drug Prevention Connection County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

Students Stand Against Drugs & Drinking

he City of Orange Police Department marshaled the resources, student leaders from four high schools developed the ideas, and Spring 2009 Ttogether they staged a powerful week-long alcohol and drug prevention event. S.T.A.N.D. (Students and Teachers Against Narcotics In This Issue: and Drinking) Week was presented during the last week of March at each of the three high schools in the City of Orange: El Modena, Orange, Page 1 Orange Lutheran and at neighboring Villa Park High School. Students Stand Against Drugs & Drinking “We started to define this project last summer, before the school year started,” said Sergeant Dan Adams, Public Information Officer, City of Page 4 Orange Police Department (OPD). “Our goal was to speak to every high Well Defined Problem + school student in the City of Orange about the dangers of alcohol and Creativity = Solution drug use and we wanted to let students develop the project. They know how to address their peers and we believed the program would be more Page 6 effective and memorable if the student body heard the message from their Aliso Viejo Youth In Action fellow students.”

Page 8 In October 2008, members When Restaurants Become of the Traffic Bureau and Nightclubs Youth Services Bureau met with assistant principals Page 10 and activity directors from Twinkles, Glimmers & A Luminous the four high schools to introduce the concept, garner support, and ask for their assistance in identifying student leaders to develop the project elements. The planning process officially began in November when police department staff Continued on page 2 Prevention Connection

facilitated a meeting of student their S.T.A.N.D. Week a success,” a simulated fatality drunk driving leaders from each of the high said Adams. “The leadership collision accompanied by a City schools. Adams challenged the teams at each of the high schools of Orange Fire Department heavy students to come up with ideas were actually quite small. The rescue team using the Jaws of about how best to effectively teams were not school clubs or Life to extract the driver. At two communicate the risks of alcohol campus organizations; they were of the schools, OPD introduced and drug use to the student body, a diverse group of student leaders the canine unit to the students and to identify a name for the who developed the ideas, did the with a demonstration of the dogs’ event. “We gave them about thirty planning and organization, and comprehensive training and drug- minutes to brainstorm. They came staged a week-long event. They detection skills. up with a ton of ideas and the were committed to the project and name – S.T.A.N.D. They were came up with the creative ideas.” The City of Orange Police fantastic,” Adams said. Department Association and the Each of the leadership teams Fire Department Association The guidelines provided by OPD developed an activity plan donated gray S.T.A.N.D. were minimal in order to allow targeting their unique student body. wristbands for every student in the students maximum flexibility to Resources from throughout the four participating high schools. plan unique events at each of their community were made available to Orange Rotary Club contributed schools. The guidelines were: the schools. Several components prize money for the S.T.A.N.D. • Develop a week of daily of the activity plans were the same public service video contest, which activities focused on the risks and were implemented at each was won by El Modena High of alcohol and drug use; school on a different day. School. • Plan a full student body assembly featuring a dynamic “Community Service speaker with real-life alcohol or Programs (CSP) drug-related experience; Project PATH was • Stimulate a little friendly invited to provide competition between the high planning assistance to schools by producing a 2-3 the leadership team in minute public service video each of the schools. on alcohol and drug use We are aware of the prevention. resources available throughout the county, “I told the initial group of student and, as the students leaders to go back to their schools, developed their Simulated fatality drunk driving collision put together a leadership team, concepts we could help decide how best to communicate to identify resources. They planned the risks of alcohol and drug use Students at three high schools a different activity for each day to their peers and plan a week of experienced the effects of alcohol to increase awareness of the risks focused activities. The OPD and and drugs on the brain in a drunk associated with alcohol and drug other prevention stakeholders driving simulator provided by the use,” said Marianne Cadiz, Health would help with the planning and Santa Ana Police Department. Educator, Project PATH. “Each provide the resources to make At each school, the OPD staged school invited us to participate

2 Prevention Connection

in their week’s activities with a trailer, and three of the schools they put into S.T.A.N.D. Week display booth featuring our alcohol requested MADD-OC provide activities. The high school student and drug prevention materials, speakers for their student body leaders in the City of Orange are DUI materials and community assemblies.” quite impressive. This project had resource information.” not been done before; they took a Desiree concept and made it into a reality. Garcia, The students did it all and made MADD-OC S.T.A.N.D. Week a success.” staff member spoke at For more information on three of the S.T.A.N.D. Week, contact Sergeant schools, Dan Adams, Public Information sharing her Officer, City of Orange Police life story as Department, at 714/744-7448, the only child email: [email protected]. of a single MADD-OC Crash Car Trailer mother who was killed “Each of the schools requested the in a fatal DUI car crash. MADD- Mothers Against Drunk Driving- OC staff member and graduate of Orange County (MADD-OC) Orange High School, crash car trailer,” said Adams. “I Kim Minter, returned wanted it placed in the middle to her school to share of the quad at each school so her story of a fellow S.T.A.N.D. Week Partners the students would have to walk graduate and close El Modena High School by it for an entire day. I wanted friend whose life was Orange High School everyone to see it!” taken in a DUI car Orange Lutheran High School crash shortly after their Villa Park High School “Our crash car trailer is a 25-foot high school graduation. Orange Unified School District display of a car that was involved Orange Fire Department in a fatal DUI accident, enclosed “The S.T.A.N.D. Week Orange Fire Association in plexiglass. On the outside of the feedback we have glass are pictures of the crash scene received has been very Orange Police Department and a mock police report including positive, indicating Orange Police Association the details of the crash, who was that it was effective Orange Rotary involved and the driver’s blood from the student’s Santa Ana Police Department alcohol content (BAC),” said Mary perspective. We would Mothers Against Drunk Driving-Orange County Beth Griffin, Program Specialist, like to make S.T.A.N.D. Community Service Programs-Project PATH MADD-OC. “We were invited by Week an annual event,” OPD to participate in S.T.A.N.D. said Adams. “I was Week planning. Through the impressed working with planning process the leadership the students, their thought process, teams asked to use the crash car their creative ideas and the work

3 Prevention Connection

Well Defined Problem + Creativity = Solution

uring the summer of That led to our looking off campus in place,” said Poirier-Ball. “It is 2006, Sergeant Steve and eventually to a cooperative a cooperative program between DMonsanto, University agreement with the Newport the UCIPD, NBPD, UCI Student of California, Irvine Police Beach Police Department (NBPD). Judicial Affairs and the UCI Department (UCIPD) recognized They have a state certified Health Education Center.” an on-campus need and began sobering center in their jail facility formulating a conceptual solution. specifically for people to recover “SOS is the first of its kind, there is He knew that, on occasion, a from an intoxicated state. The no other on-campus program like student would return to student paramedic and the fire departments it! It holds students accountable housing, or interact with campus are next door, so medical but it is not punitive. It is not a police, intoxicated beyond their assistance is immediately available scare tactic but it is severe enough ability to care for themselves. There if necessary.” to get a student’s attention. It is were few on-campus options to designed to overcome the hurdle ensure the safety of these students; “Although our numbers are not of students not calling for help leave them in the care of the large, the program is important to because they don’t want to get student housing staff or a sober- the campus police as a choice for themselves or their friends in appearing friend, or use emergency where to take a severely intoxicated trouble. An important feature of medical services which may not student. A student’s transport to the SOS program is that it loops be needed and are costly for the students back into the student. university’s health education, early- There were two crucial intervention services components in Monsanto’s to address their at-risk concept. The first was a 24-hour behaviors,” Poirier-Ball medical care sobering center, a safe said. place that was not cost prohibitive, where the student could be “The way the SOS monitored and observed until they program works; when were sober. The second was an the campus police educational component to address encounter a severely the student’s high risk behavior. the sobering center is based on the intoxicated student or guest and Monsanto, Chief Paul Henisey observation they cannot care for, deem it is not a medical emergency UCIPD and Leigh Poirier-Ball, or be responsible for, their personal but the person cannot care for Associate Director, UCI Health safety. In those circumstances we their personal safety, they are Education Center came together to know the student will be safe until transported to the NBPD sobering discuss the available options. they are sober,” said Henisey. center where they are observed for a minimum of six hours or until “We considered a sobering center “Once Chief Henisey established they are deemed sober. They are at our student health center,” said that we could use the NBPD released with no criminal charges,” Henisey, “but available resources, sobering center facility, we began said Poirier-Ball. staffing and 24-hour care, were not to put all the components of the available or were cost prohibitive. Safe Onto Sober (SOS) program “UCIPD then sends a police

4 Prevention Connection

report to the Office of the Dean student reviews their drinking of Student Affairs, Director of pattern over the previous two Student Judicial Affairs. If the weeks, identifies personal RBS at UCI student is an undergraduate living risk factors, and discusses The UCI Health Education Center in student housing the report is and formulates behavioral expanded its alcohol awareness sent to their housing community; strategies to reduce these outreach to include responsible if the student is not living on risks. Each student receives a beverage service (RBS) training for campus, the Director of Judicial BASICS computer-generated on-campus and neighboring on- Affairs hears the case. Regardless graphic feedback summary, sale alcohol establishments. “It all of the student’s living arrangement, which includes their personal started with a grant from ADEPT their case is handled in accordance BAC chart (based on gender for me to become a Training for with the campus conduct process, and weight), an overview of Intervention ProcedureS (TIPS) in the campus environment - their the information discussed trainer,” said Poirier-Ball. “So own environment,” Poirier-Ball in each session, their harm many good things blossomed said. “The student is assessed a fee reduction strategies and a from that grant! We now have of $155 which covers the UCIPD list of additional prevention two people in our office trained to cost for transport, processing fees, resources available on do RBS trainings: my associate, cost of the sobering center to house campus. Anthony Pang is also a trainer. them, and cost of the educational The two of us have provided component. UCIPD covers the cost “The number of students TIPS trainings for all on-campus of non-students when necessary.” who have used SOS since we service providers who sell and/or launched the pilot program serve alcohol: University Club, A mandatory component last summer indicates that the the on-campus Anthill Pub and of the SOS program is the program is meeting a need. Grill, University Catering staff, Brief Alcohol Screening and Three students used SOS Bren Event Center staff and a local Intervention for College Students during the Summer Quarter pizza restaurant popular with (BASICS) program; an evidence- and four students during the the students. The trainings are based program that uses brief Fall Quarter. That is nearly repeated annually, more frequently motivational interviewing to work one student a month who on request, to reinforce responsible with students to reduce their level required transport to a safe, management of alcohol service of alcohol-related risk. BASICS sobering environment. We and consumption, and to keep our is a structured program requiring connected them to BASICS campus partners fully trained.” two, one-hour meetings, scheduled and UCI’s other intervention two weeks apart. The first meeting and prevention resources. We addresses drinking patterns, social have incorporated a readiness norms, blood alcohol content to change survey before and (BAC), the size of a standard after the BASICS program. of a student’s motivation and drink, identifying personal risk The initial survey provides an willingness to adopt harm factors and setting goals to assessment of how students reduction strategies. We are using reduce risks. The student then perceive their alcohol risk factors, the survey data as an evaluation tracks their drinking and alcohol their circumstances of drinking and tool for the SOS program,” said consumption over a two-week social norms. The post-program Poirier-Ball. period. In the second session, the survey provides an indication

5 Prevention Connection

“We started BASICS at UCI in Affairs, Health Education and our prevention strategies to share October 2006. Now we include Housing. Everyone came together with students. We use elements of SOS in the BASICS program and to address a problem of student the TIPS training when we have we are incorporating SOS into all safety,” said Henisey. requests for special event trainings our alcohol awareness outreach. where alcohol is involved, such as We are promoting it heavily as it “Another key component to the the Event bus trainings. We also is open to everyone on campus: success of the program is the assist with the Alcohol Impaired students, faculty and guests. We cooperation we have received Driving Task Force of Costa Mesa plan to incorporate the SOS from off-campus resources. The trainings and support their TIPS program information into our new NBPD and Huntington Beach training program,” Poirier-Ball student orientation presentation Police Department (HBPD) said. in the Fall. We want everyone on are partners in the UCI SOS campus to be aware of the program program in allowing us access to For SOS program information, and the need it is addressing,” said their sobering centers. Without please contact Leigh Poirier-Ball at Poirier-Ball. their collaboration the program 949/824-9688, email: might not have come to fruition,” [email protected] or Chief Paul “A key component of the SOS Henisey concluded. Henisey at 949/824-7797, email: program is the partnership [email protected]. between the UCI Police “What I like about TIPS is that Department and some aspects of we can pull information from the Student Affairs, including Judicial training and incorporate it into

Aliso Viejo Youth In Action

he Aliso Niguel High to minors are placed on all multi- impact of the stickers is increased School Character Counts packs of beer, wine coolers, and by media coverage of the event TClub and their adviser Lori other alcohol products that might and by longer-lasting signs to be Frome identified the Saturday appeal to underage drinkers. The displayed by participating retailers. before Super Bowl as an opportune time to implement The Aliso Viejo Sticker a Sticker Shock campaign in Shock campaign was Aliso Viejo. Sticker Shock is a cooperative effort one of Mothers Against Drunk between the National Driving Youth In Action Council on Alcoholism (MADD YIA) activities to and Drug Dependence- raise public awareness about Orange County/ the minimum drinking age Community Alliance and discourage adults from Network (NCADD-OC/ providing alcohol to minors. CAN), MADD-Orange Stickers warning about the County Youth In Action, penalties for furnishing alcohol South Orange County

6 Prevention Connection

Underage Drinking Task Force “We visited four off-sale youth-driven project and recognize and local off-sale convenience convenience stores in Aliso Viejo: the value of the campaign,” Glass store owners. Terah Glass, CAN Shell R&M Pacific Rim, Aliso said. “The Aliso Viejo Chevron Health Educator, Mary Beth Creek Shell, Aliso Viejo Chevron still had the Sticker Shock cooler Griffin, MADD-OC YIA Program and All Hands Car Wash. They door cling in place from last year’s Specialist and Lori Frome worked were all very cooperative and campaign. The Aliso Creek Shell with the Character Counts Club welcoming. We have worked with location has created a cooler door youth to organize and plan the these establishments in the past cling with a very similar message campaign activities. on Sticker Shock campaigns,” from store management reminding said Glass. “When their customers of the legal age to we contacted the purchase or consume alcohol and establishments tips for drinking responsibly.” regarding this campaign they “The Character Counts Club youth were delighted to enjoyed the day. They understand participate. Five adults underage drinking prevention accompanied the youth strategies and saw the benefit of to each establishment implementing the campaign on and assisted with the Super Bowl weekend. They are in-store campaign in the process of rebuilding their activity.” club as many of their members have graduated. Participating in “The Sticker Shock the campaign was a meaningful Character Counts Club Youth campaign is designed activity for their first community Aliso Niguel High School as a half-day activity. activity. They experienced how Nine Character Counts Club youth We take everyone out for they could make a difference in met early on Saturday morning hamburgers after they have visited their community, even at this to be trained on proper placement the selected establishments,” said formative phase of their club’s of the stickers. The stickers, Griffin. “The youth worked hard development,” Glass said. provided by MADD, are very all morning, they visible and are a reminder that it placed more than 800 is illegal for anyone under age 21 stickers and 20 cooler to consume or purchase alcohol door clings at the four and identification is required for locations.” purchase. Two sticker designs were used for the Aliso Viejo campaign. “The Sticker Shock The graphic themes of the stickers campaign always were replicated in larger format as receives positive window clings for the cooler doors. feedback from the When affixed, the stickers cannot owners/managers cover a brand name, product name, of the participating bar code or the Surgeon General’s establishments. They warning. appreciate that it is a Character Counts Club Youth - Aliso Viejo Campaign

7 Prevention Connection

“It was a great way to get them contact Terah Glass, 949/595-2288 involved beyond their high school Ext. 318, email: [email protected], environment.” or Mary Beth Griffin, 714/836- 6199, email: marybeth.griffin@ For more information, please MADD.org.

When Restau rants Become Nightclubs

iverse commercial incidence of problematic behaviors The Alcohol/Drug Sensitive development, whether that are harmful and disruptive, Information Planning System Dnew or long established, is placing additional demands on (ASIPS), developed by Fried a major contributor to the growth law enforcement and emergency Wittman and Joe Harding at and vitality of a community. An service resources. CLEW Associates, has been appealing variety of services, used in communities throughout retail stores and entertainment Friedner Wittman, PhD., President California to develop a visual and establishments attract residents, of CLEW Associates, and the statistical “picture” of police events visitors and tourists. A viable County of Orange Health Care involving alcohol and other drugs. commercial district adds to the Agency’s Alcohol and Drug When police data are coupled with richness of a community, creates Education and Prevention Geographic Information System jobs and generates revenue Team (ADEPT) are working (GIS) mapping (software that for business owners and local with Fullerton, Garden Grove links data to geographic location), government entities. Determining and Newport Beach police specific addresses or clusters the right mix of alcohol-serving departments to analyze alcohol- of commercial establishments establishments among other uses in related community problems. generating a high level of police a commercial district is a challenge “Garden Grove planning and events can be pinpointed. for many communities; ensuring police departments work closely to that these establishments operate as manage retail alcohol outlets and “We use GIS mapping to produce licensed is another. were concerned about increased a clear picture of the alcohol and police events associated with drug-related events in comparison A growing concern in many late-night bar/nightclub activity. to total police events, and to Orange County communities is Officials in Garden Grove were show the distribution of events the phenomenon of “morphing.” particularly concerned about by address at various settings Morphing occurs when a outlets that were licensed as throughout the city,” Wittman said. traditional dining establishment restaurants, yet the late-night “Through graphic representation where alcohol is incidental to activities associated with these of the data, the number of police meals shifts to bar and nightclub outlets, as observed by the events per license type can be activities, typically during late- neighbors and law enforcement, illustrated and compared for each night hours of operation. Whether were more like bars and nightclubs State of California Alcoholic driven by the economy or by a with entertainment and dancing. Beverage Control (ABC) license. business model, this transformation They didn’t operate much like a Morphing becomes obvious when often is accompanied by a higher restaurant,” said Wittman. certain restaurants generate large 8 Prevention Connection

numbers of police events that are problematic operations associated from retail alcohol outlets. A more typical of bars than most with retail outlets. three-year analysis showed these restaurants.” patterns to be consistent. Based on FULLERTON: In March, 2008, the ASIPS/GIS data analysis, the “Morphing,” Wittman said, the Fullerton City Council passed police and planning departments “occurs particularly among an Administrative Restaurant have taken the following actions: establishments with an ABC User Permit ordinance that • Imposed stringent operating Type 47 license (a restaurant redefined permitted restaurant conditions on future use-permit that sells beer, wine, and spirits). uses to primarily food-oriented applications and instituted The reasons for this may include service, with additional language compliance reviews to mitigate a combination of factors such to regulate live music, noise, and problems as soon as they as local competition with other dancing. The language of the appear. establishments, and a shift in ordinance clearly defines restaurant • Inserted language into the city’s the hospitality industry toward operations; “A restaurant may master plan revision to require greater emphasis on drinking serve alcoholic beverages … full review by police and and entertainment as part of the provided that the primary business planning departments for each restaurant experience. Looking at is the selling and/or serving retail alcohol outlet included in cities around the state, of food and the business a development scheme. we have found maintains food sales • Established the option to that a certain and access to eating require new/expanded outlets percentage Definition: areas until one hour applying for a use-permit to of Type 47 Morphing is a concept of closing. During all demonstrate sound business licenses in any present in nature; hours of operation practices under a Type 41 community are biological systems gross food sales license (Beer and Wine bar or nightclub- undergo shape changes shall exceed gross Restaurant) before allowing oriented.” to help them survive. sales of alcoholic application for a Type 47 beverages...” (Ordinance No. license. Although morphing 3113). The ordinance applies to has been occurring throughout all establishments in the Restaurant NEWPORT BEACH: Unique Orange County for some time, it Overlay District (ROD) and as one of the state’s most popular is now being widely recognized has created an environment for tourist and entertainment thanks to comprehensive ASIPS increased cooperation between destinations, with a population of data analysis. Cities are beginning establishment owners, city officials about 80,000 residents, the City to realize it is a mistake to grant and the community. of Newport Beach has nearly 285 a general-use permit for a Type on-sale establishments. Newport 47 General On-Sale Restaurant GARDEN GROVE: Analysis of Beach’s approach to resolving License without established local police data indicates license Type morphing and problematic guidelines for alcohol management 47 outlets (General Restaurants) operators offers another scenario and alcohol service. Each of the account for more police events, of municipal code and law three Orange County cities where generate a higher rate of police enforcement oversight to address the ASIPS/GIS mapping system is calls per outlet, and 10% of the problematic operations as soon in place responded decisively and Type 47 outlets create more than as they appear. “This city may be somewhat differently to stabilize 50% of all calls for police services a model for others to follow in

9 Prevention Connection

responding to problems as they with retailers and community wide effort involving local appear, mitigating them quickly groups. law enforcement, tightening rather than letting them grow too • Take action early to intervene of conditional use permits by large, and demanding action,” said with outlets that continue to municipal planning departments, Wittman. exhibit problematic behavior monitoring and enforcing existing despite efforts by local agencies ordinances by law enforcement, Based on the experiences of and community groups to bring outreach to bar and restaurant all three Orange County cities, the outlet into compliance. owners and managers, and Wittman proposes a three-part Action can be taken through continued emphasis on effective approach. law enforcement and use- prevention practices to encourage • Establish systematic permit review. more responsible behaviors,” said documentation of the • For repeated patterns of Wittman. performance of each retail problems, modify local land- outlet. Use this documentation use and permit policies to For more information, please for cooperative surveillance mitigate risk conditions. contact Friedner Wittman, PhD and continuing oversight of at 510/526-2210, email: clew_ the alcohol outlet community, “Addressing the consequences [email protected]. and share findings routinely of morphing is a community-

Twinkles, Glimmers & A Luminous

ed balloons, red stars, red acknowledge and celebrate those important prevention work being tulips and 100 smiling who participated in Red Ribbon done by the youth, their advisors Rfaces filled the room for Week activities during the 2008- and prevention professionals in the Red Ribbon Recognition Event 2009 school year and the teachers, their communities. held this past April. Colorful table stakeholders and youth who work tent cards highlighted creative on alcohol, tobacco and other drug Keynote speaker Mika Camarena, prevention activities, tips for prevention projects throughout the from The Camarena Foundation, planning successful activities and year. expressed her personal gratitude were a reminder that April is for the excellent work being Alcohol Awareness month. The evening opened with a done throughout the county on performance by the Marblehead alcohol and drug prevention. The Red Ribbon Recognition Elementary “Speak Out for Camarena offered her support and Event was sponsored by the Healthy Choices” Cheer Team appreciation for the commitment Prevention Coalitions of Orange proclaiming their commitment to a of the audience toward building County (PCOC) and the County healthy lifestyle. Assistant Sheriff healthy, drug-free communities and of Orange Health Care Agency, Mike James, Custody Operations, reminded everyone of the crucial Alcohol and Drug Education and Orange County Sheriffs importance of their efforts. Prevention Team (ADEPT) to Department, acknowledged the 10 Prevention Connection

Then it was time to recognize * Los Coyotes Elementary the Red Ribbon Award winners School for their outstanding work and * Paula Mills, Principal & dedication to alcohol, tobacco Kelly Loftus, Prevention and other drug prevention. The Representative, Hayden individuals recognized were Elementary School nominated over the past six- * Valencia High School months for their dedication to PAL Red Ribbon Week activities in * Dana Eber, Anderson their communities throughout Elementary School the year. The PCOC Red Ribbon Marblehead Elementary Cheer Group Subcommittee facilitated a review Glimmer Award alcohol and other drug prevention of the nominations. recipients: partnerships with local law * Debra Bianchi, Irvine enforcement, community and Amy Buch, Division Manager, Prevention Coalition & Red business leaders, and prevention County of Orange Health Care Ribbon Coalition program service providers. She Agency, Health Promotion * Santiago De Compostela works throughout the year to Division, was emcee for the Youth Ministry/Catholic promote Red Ribbon campaign evening and introduced the award Church - Friday Night Live activities at San Clemente High recipients. Each nominee was (FNL) Chapter School and coordinates community recognized with an award in one of * Felipa Chavez, Parkview educational outreach programs three categories: Twinkle, Glimmer Elementary School for youth and adults featuring and Luminous. * Mission Viejo Community of nationally recognized speakers. Character Committee, Youth Podobas’ name will be added Twinkle Awards were Committee to a Red Ribbon Recognition presented to: * Konnie Voris, Marblehead perpetual plaque commemorating * Palm Lane Peer Assistance Elementary School Leadership (PAL) & Spirit outstanding individuals for their work in alcohol and other drug Team Members, Palm Lane The Luminous Award was prevention and awareness in Elementary School presented to Trudy Podobas, Orange County. * Marblehead “Speak Out for Capistrano Unified School District Healthy Choices” Team, Parent Teachers Association The Red Ribbon Youth Advisory Marblehead Elementary (PTA). Podobas was recognized Committee introduced the Red School for her tireless effort toward Ribbon Week Youth Calendar, building a community a planning guide tailored to framework supportive middle and high school youth. of healthy life choices The Calendar features a monthly in San Clemente. She prevention topic, a menu of encourages parents prevention activities for each to be more engaged topic, and a step-by-step process with their children for activity implementation. Mary and has established Fabela, ADEPT Health Education youth-focused Associate, worked throughout Santiago De Compostela FNL 11 Prevention Connection

the school year with the youth Calendar will be available before “The Red Ribbon Recognition advisory committee to develop the the end of this school year and Event was an opportunity to bring Youth Calendar planning guide. will facilitate youth-driven Red people together to acknowledge Jason Andablo and Marco Sanchez Ribbon Week activities. The youth and celebrate their work during from the Boys and Girls Club of advisory committee members who Red Ribbon Week and throughout San Juan Capistrano, and Myra participated in the development the year. The event also provided Gutierrez and Ronnie Reeves, of the Youth Calendar were a networking opportunity for Renaissance Day School/ those involved in prevention Orange County Department of at the grass-roots level to learn Education (OCDE) Alternative, what others are doing and to Charter and Correctional encourage new partnerships or Education Schools and Services mentoring opportunities,” said (ACCESS) – FNL Chapter, Fabela. “Red Ribbon Week is in youth advisory committee October, shortly after the start members, joined Fabela to of the school year. We wanted introduce the Youth Calendar. the Recognition Event to be a reminder and a motivation for “The Youth Calendar project everyone to start the planning evolved from our original plan process early.” to develop a Red Ribbon Week Youth Tool Kit. The youth For Red Ribbon Week advisory committee thought from Valencia High School PAL, information contact Mary Fabela a calendar would be easier for Boys and Girls Club of San Juan at 714/834-4194, email: mfabela@ them to use than a traditional Capistrano, and Renaissance Day ochca.com. tool kit booklet,” Fabela said. School/OCDE ACCESS – FNL “The Red Ribbon Week Youth Chapter.”

Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected]

ADEPT Santa Ana Transit Tower 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept Alcohol & Other Drug Prevention Connection County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

Costa Mesa Examines DUI Prevention

he Centers for Disease Control and Prevention has designated December National Drunk and Drugged Driving Prevention Winter 2009 TMonth (3-D Month), a time when communities come together to identify strategies that will reduce injuries and deaths from impaired driving. December was an opportune time for the community to discuss In This Issue: innovative strategies to reduce drinking and driving and to promote local Page 1 efforts to effectively address alcohol-related issues at the Orange County Costa Mesa Examines DUI Drinking and Driving 2008 DUI Community Forum. The Orange County Drinking & Driving The multidisciplinary forum, held Page 5 2008 DUI Community Forum Dinner Makes A Difference at the Costa Mesa Community Sponsors: Center on December 10, 2008, • Alcohol Impaired Driving Task Force of Page 6 attracted 130 individuals Costa Mesa • Automobile Club of Southern California Community Prevention Update representing a range of disciplines with a shared interest in and • County of Orange Health Care Agency commitment to reducing impaired Alcohol and Drug Education and Page 7 Prevention Team (ADEPT) Connecting Prevention driving in Orange County. The • County of Orange Office of the Second Resources: OCSAPN Showcase audience was predominately from District Chairman John Moorlach law enforcement, traffic safety, • University of California Irvine, Center Page 10 alcohol and drug prevention, and for Trauma and Injury Prevention Research Get Up! Stand Up! Speak Out! public health. Others working in education, criminal justice and medicine, and members of the press also attended.

The forum opened with a proclamation presented by Kathy Moran from the Office of Chairman John M. W. Moorlach, County of Orange Board of Supervisors-Second District, to the Alcohol Impaired Driving Task Force of Costa Mesa acknowledging their work toward reducing DUI. Gregg Hanour, Shark Club owner and member of the Task Force, accepted the proclamation. Continued on page 2

Prevention Connection

Forum sponsors and stakeholders offered the newest national Trauma and Injury Prevention offered opening remarks and impaired driving fatality research Research, University of California, briefly defined expectations. Anita statistics. In 2007, 12,998 people Irvine. Lorz, Public Affairs Specialist were killed in alcohol-impaired from the Automobile Club of driving crashes nationwide, Southern California spoke about representing a 3.7% decline the Auto Club’s commitment to from 2006. In California, 3,974 the reduction of DUI and hinted people were killed in alcohol- at the findings of their recent DUI impaired driving crashes during research being presented later in 2007, representing a 6.3% decline the program. from 2006. An area for concern throughout the State is the increased number of people killed in alcohol-related motorcycle crashes, up 15.8% from 2006 to Steven Bloch, PhD 2007. Traffic Safety Senior Researcher Automobile Club of Southern California

Vaca then moved to a discussion An analysis of California drinking of Orange County where there and driving data from 1998 to 2007 has been a reduction of deaths shows that alcohol-related crashes attributable to alcohol-impaired involving young adult female driving. He offered a three-pronged drivers increased dramatically, Chief Christopher Shawkey approach to more aggressively according to Steven A. Bloch, Costa Mesa Police Department address impaired driving in PhD, Traffic Safety Researcher Chief Christopher Shawkey, Orange County: (1) high visibility and Policy Analyst with the Costa Mesa Police Department, law enforcement, (2) DUI courts Automobile Club of Southern discussed the importance of and special prosecutors, and (3) California. Over the study period, responsible beverage service (RBS) screening, brief intervention and the number of female drivers ages training to deter serving alcohol referral for treatment. 21-24 involved in fatal and injury to intoxicated patrons, as well as alcohol-related crashes increased persons under the age of 21 in the Vaca stressed the importance of by 116%. A similar trend emerged city’s restaurants and bars, and developing new strategies and for younger female drivers ages outlined plans for expanded DUI the full deployment of existing 18-20, indicating an 83% increased checkpoints and patrols. strategies, targeting the at-risk involvement in fatal and injury segment of the population. He also alcohol-related crashes over the Expert speakers cited new research, discussed his research involving period. In the same study, male identified issues and challenges, the use of Computerized Alcohol drivers ages 21-24 involved in fatal highlighted best practices and Screening and Intervention (CASI) and injury alcohol-related crashes discussed innovative strategies to to screen emergency room patients. rose 39%. reduce DUI. Federico Vaca, MD, CASI, a computerized kiosk that MPH, Professor of Emergency rolls to a patient’s bedside, was Bloch indicated the study data Medicine and Public Health, developed by Dr. Vaca and his and recent reporting of female University of California, Irvine research team at the Center for celebrity DUI arrests in Hollywood

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may reflect changing norms for make irresponsible decisions. It is program. Now TSRP serves women. On the positive side, Bloch designed for offenders who have five regions, including Northern continued, research indicates received their second or third California, Central Valley, Central women seem more amenable to arrest for DUI and are ready to Coast, Greater Los Angeles and education, prevention and early address their addiction. DUI Court Southern/Inland Empire with intervention programs than their offers offenders a comprehensive six prosecutors and a training male counterparts. program of services: access to coordinator. The TSRP program support, treatment and therapy provides training and support Judge Carlton P. Biggs, Superior groups, monitoring, and positive for local prosecutors to increase Court of California, County of reinforcement for behavioral conviction rates in DUI and DUI- Orange, started the first DUI Court change. DUI Court participants related cases. program in the county four years are tested three times per week or ago and currently presides over more, with spot checks at home. Michael Sparks, M.A., Alcohol the DUI Court at Harbor Justice A follow-up study conducted with Policy Specialist, addressed the Center in Newport Beach. DUI 250 offenders who graduated from audience on evidence-based Court programs are in place at the Judge Biggs’ DUI Court program community-level prevention Central Justice Center in Santa found that only three have been strategies to reduce drinking and Ana and the North Justice Center rearrested for DUI. driving. David Doucette, Assistant in Fullerton. Biggs was Director of the California Office quick to acknowledge of Traffic Safety, and consultant that DUI court is Jim Nichols, PhD, discussed not a “magic bullet” past efforts, new programs and to reduce/eliminate advancing technology to reduce alcohol-impaired alcohol-impaired driving. driving. He noted that the court focuses on Patrice N. Rogers, Research only one aspect of the Program Specialist, California problem and that all Department of Motor Vehicles prevention strategies and co-leader of the California are necessary to affect Strategic Highway Safety Plan behavioral change: DUI Forum Press Conference DUI Team, presented a summary Sponsored By Automobile Club of Southern California education, intervention of the Highway Safety Plan and law enforcement. Jail, said the Former Chief Deputy District implementation with special Judge, is generally not effective as Attorney Creg Datig, a prosecutor emphasis on Challenge Area 1, a deterrent since the amount of jail for over 25 years and director reduce impaired-driving fatalities. time served is not long enough to of the Traffic Safety Resource effect behavioral change. Prosecutor (TSRP) program for Steve Beeuwsaert, Assistant the California District Attorneys Chief, California Highway Patrol The purpose of the DUI Court Association, addressed the history (CHP) discussed statewide DUI is to protect the public, reduce and goals of the TSRP program. enforcement strategies, saying recidivism and assist offenders Datig launched the program in that although DUI has been in addressing and solving the February 2007, the first state in vigorously pursued for decades problems that cause them to the nation to offer a DUI TSRP with aggressive campaigns in the

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public and private sector, impaired ideas. The groups driving continues to be a persistent were asked to traffic safety problem in California consider short and throughout the country. There and long-term is a lack of public outrage,” he recommendations said. “Nationally, someone dies for DUI approximately every 31 minutes in prevention an alcohol-involved vehicle crash, involving both while someone is injured every two community-based minutes.” and criminal justice strategies. Proclamation from the Office of Chairman John M. W. Moorlach, County Beeuwsaert provided an overview of Orange Board of Supervisors-Second District, presented to the Alcohol Impaired Driving Task Force of Costa Mesa at the DUI Forum. of California Vehicle Codes “An Executive relative to DUI, the enforcement Summary of the Orange County and public education programs Drinking and Driving 2008 Alcohol Impaired Driving offered by the CHP, and reinforced DUI Community Forum will Task Force of Costa Mesa the need for continued focus on the be produced by the sponsoring Update following prevention strategies: organizations,” said Kathy “The Alcohol Impaired Driving • Education – to change the Kendrick, ADEPT Health Task Force of Costa Mesa will culture of drivers Educator. “We want to capture the continue to focus on eliminating • Law enforcement information from our presenters alcohol-impaired driving in the • Law enforcement training and from the attendees to ensure city,” said Kendrick. “This year • Review effectiveness of the ideas and momentum we have four separate initiatives: existing sanctions generated are not lost. The • Promote and conduct RBS • Strong legislation target date for completion of the training for management and • Enhance treatment summary document is March staff of on-sale establishments • Streamline and ensure 2009. Our hope is this forum will • Conduct surveys at the adjudication facilitate stakeholders coming Orange County Market Place • Develop new and together as a coalition to uniformly to evaluate the effectiveness innovative measures address DUI in Orange County,” of the Can You Pay the Price she said. media campaign Following the morning • Work in partnership with presentations, forum participants For more information on the the Costa Mesa Police divided into discussion groups Orange County Drinking and Department and Michael to develop recommendations Driving 2008 DUI Community Sparks to require RBS training for licensed to address drinking and driving Forum, the Alcohol Impaired establishments in Costa Mesa issues in Orange County based on Driving Task Force of Costa Mesa, • Participate in a Pacific the morning’s presentations and or to schedule a RBS training Institute for Research & their professional expertise. As a contact Kathy Kendrick, ADEPT Evaluation (PIRE) study, resource to the discussion groups, Health Educator, 714/834-3294, as one of eight nationwide the presenters were available to email: [email protected]. community DUI Task Force answer questions, respond to groups selected.” challenges or barriers and share

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Dinner Makes A Difference

esearch over the Teens Who Have Used Substances By Frequency Of to the Orange County past six years Family Dinners FAITH Coalition. The (Average over 6 years: 2003-2008) by the National packet included ideas on R 0-2 Family 5-7 Family Center on Addiction and how to celebrate Family Dinners/Week Dinners/Week Substance Abuse (CASA) Ever Used Alcohol 48% 30% Day, the importance of at Columbia University Ever Used Tobacco 29% 13% regular family dinners, reveals, compared to reproducible flyers and Ever Used Marijuana 27% 11% children who have frequent Source: National Center on Addition and Substance Abuse (CASA) posters, tips to make a family dinners, children who family dinner engaging resolution declaring September 22, have infrequent family dinners are and fun, conversation starters and 2008 as Orange County Family two and a half times more likely to healthy menus. Day. have used marijuana and tobacco, and one and a half times likelier to A goal of the first year was to focus Pauline Stauder, ADEPT Program have consumed alcohol. resources in one community in Supervisor recalled, “I wanted order to measure the effectiveness to introduce the Family Day Monday, September 22, marked of the educational outreach campaign countywide. Many the eighth annual Family Day, campaign. The planning committee of our prevention partners are A Day to Eat Dinner with Your selected the city of Fullerton for members of PCOC and when Children, a national movement the in-depth focus. Their readiness we presented the Family Day launched by CASA to inform factor was high, primarily due to campaign concept, they were parents that frequent family dinners the level of prevention work that immediately supportive. It was can be a simple, effective tool to is being implemented a natural help prevent substance abuse in through the schools, partnership. youth. President George W. Bush, community-based CASA provided the governors of all 50 states and organizations and city the campaign more than 800 cities and counties agencies. printed issued proclamations in support materials and of Family Day in 2008. Honorary “We contacted our planning Chairs for this year’s campaign restaurants and committee were First Lady of California grocery stores in developed the Maria Shriver and First Lady of Fullerton and asked countywide Wyoming Nancy Freudenthal. if they would accept outreach the Family Day poster strategies for 2008 marked the first Orange for window display public education County Family Day celebration. and distribute the and material The campaign was planned and Family Day brochure. distribution.” implemented by members of the CASA provided

Prevention Coalitions of Orange posters and brochures PCOC’s planning committee County (PCOC), and the County in both English and Spanish, developed a Family Dinners Make of Orange Health Care Agency, which allowed us to address a a Difference awareness packet Alcohol and Drug Education and majority of the city’s residents. The that was distributed to all public Prevention Team (ADEPT). The window poster, brochures and a schools in Orange County and day was endorsed by a County small magnet with the Family Day

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message were available at a Stater held a debriefing meeting and has do with what is happening at the Brothers Market, an Albertson’s already started planning for the table. Gathering each night lets Market and a North Gate Market. 2009 campaign. children know that their parents The feedback we received from are available to them and it serves grocery store staff indicated they Next year, Family Day campaign as a simple and powerful way to felt comfortable distributing the materials will be available in foster an excellent parent/child brochures and answering questions Spanish, Vietnamese and Korean, relationship.” posed by their customers about which will allow us to bring Family Day,” said Stauder. the campaign into more ethnic For more information about communities in the county. We Family Day, contact Pauline “The participating restaurants in are planning a comprehensive Stauder, 714/834-4058, email: Fullerton, Islands Restaurant and public relations campaign and [email protected]. Ruby’s Diner, were given Family would like to work with additional Day posters for their windows, restaurants and grocery stores to brochures and table tent cards with reinforce the message. We want to Community Prevention a Family Day conversation starter: remind parents that a family dinner If you could be anyone for a day, who can take place nearly anywhere. Update would it be and why? Anecdotal Whether a family eats at home, a feedback from restaurant staff restaurant or in the car traveling to n late November the indicated that none of the patrons sports practice or music lessons; it’s Laguna Hills City Council had prior knowledge or experience about meaningful communication Iunanimously adopted an with Family Day. All, however, with your child,” ordinance that makes adults responded favorably to Stauder said. accountable for underage the concept, drinking in their homes. City the materials “Family dinners do officials hope the new law Become a Family Day Star! and the idea of time with your children make a difference. will reduce the percentage S - Spend a conversation America’s drug of loud parties, underage by having dinner together to them about their drinking (and driving), and starter,” Stauder T - Talk problem is not continues. going to be solved create a safer and healthier friends, interests and dangers in courtrooms community. Known as a of drugs theirand alcohol questions and “The initial year A - Answer or legislative Social Host Ordinance (SHO), Laguna Hills becomes of this campaign listen to what they have to say hearing rooms was interesting. R - Recognize that you have the by judges and the second city in Orange It is such a simple power to help keep your politicians. It County and one of 40 cities concept and children substance-free will be solved in California to adopt a research supports in living rooms and dining SHO. Mission Viejo adopted its long-term rooms and across kitchen tables by a SHO last September. benefit. Our challenge was how to parents and families,” said Joseph The SHO is one of many initiate a new campaign, the best A. Califano, Jr., CASA chair prevention strategies being communication tools to use and and president, and former U.S. used nationwide to address where to most effectively target our Secretary of Health, Education, the epidemic of underage resources. At the conclusion of the and Welfare. “It has less to do with drinking. campaign the planning committee the food on the plate and more to

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OCSAPN Showcase: Connecting Prevention Resources

verything came together Today” offered tips for parents of grassroots prevention movement. to make the 2008 Orange teenagers including, how to talk The movement evolved into a ECounty Substance Abuse with teens, and how teens view nationwide Red Ribbon Campaign, Prevention Network (OCSAPN) adult and parent behaviors. For a symbol of support for the DEA’s showcase a memorable event nearly 10 years he has dedicated efforts to reduce demand for drugs for the more than 300 visitors his career to enhancing adolescent through prevention, education and vendors who attended. The skill development, working in and awareness. Camarena told program opened with Brother middle schools, the story of Kiki’s Bear playing his native drum and high schools, abduction, torture and flute creating a contemplative and community murder, and stressed calming transition from the fast- counseling the importance of paced, high-energy of the vendor centers, and Red Ribbon Week exhibit area. The audience learned as director of activities. She of the lifelong commitment to an in-patient complimented the youth embodied in the two Linda teen treatment audience for the Kearns Community Prevention Award center, while prevention work being recipients and heard the moving in private done in the county and and inspirational life story of Mika practice. Linda Kearns (left) and Mika Camarena offered her support Camarena. and appreciation for The audience was moved, silenced, everyone’s commitment to building The OCSAPN annual showcase and occasionally amused by healthy drug-free communities. is one of the largest prevention a panel of youth in recovery events of the year in Orange and youth active in prevention The OCSAPN showcase is held County. Now in its 19th year, the activities. Each panel member yearly in late September or early half-day showcase provides the offered a perspective on making October, strategically timed close public and prevention professionals life choices as a youth, the to the start of the school year and an opportunity to meet and influence of adults in their lives prior to the nationally recognized network with prevention service and the importance of positive Red Ribbon Week. Linda Kearns, providers from throughout the support systems (parents, teachers, Prevention Program Coordinator, county. Service providers are friends and mentors) to facilitate Orange County Department of available at their exhibit booths to making healthy choices. The Education (OCDE), and founding introduce their services, discuss panel discussion was moderated member of the OCSAPN, explains specific programs or to renew by Dallas Stout, PsyD, DoctorS the importance of the timing. professional acquaintances. Fifty- Nonprofit Consulting and Stephan one prevention agencies and Lambert, Community Service “We formed OCSAPN in 1980 organizations filled the exhibit area Programs, Project-PATH. as a networking and educational of the Costa Mesa Community organization for prevention Center at the showcase this year. A highlight of the showcase was providers in the county. We offered Mika Camarena, wife of Drug training to assist local prevention The keynote speaker of the Enforcement Administration providers to stay abreast of new showcase was Jerry Weichman, (DEA) agent Enrique “Kiki” research, techniques and services. PhD. His presentation “Real Camarena, whose tragic death Over time we evolved into not just Solutions for Issues Youth Face in 1985 sparked a nationwide training but one-day seminars on

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special issues, such as: substance added the youth panel to give at this time. It seems once we abuse treatment issues, youth a voice at the showcase,” start discussing award nominees, strengthening the family and Kearns said. the names of those passionate, youth-adolescent development dedicated individuals come issues,” said Kearns. The showcase planning committee, forward. The OCSAPN executive chaired in 2008 by Lourdes committee and the showcase “By the late-80’s when the Gutierrez, Community Service committee discuss the nominees schools were required to adopt a Programs-Project Faith in Youth, and select the honorees,” said prevention curriculum, we saw has initiated an effective way to Kearns. the need for a bridge between the ensure attendees and exhibitors prevention community and the complete the showcase evaluation The 2008 OCSAPN showcase schools. OCSAPN’s executive form; it has to be completed to honored two individuals with the board decided to invite individuals receive lunch! The evaluation prestigious Linda Kearns Community responsible for prevention form encourages feedback and Prevention Award. programs in the schools to a suggestions for future showcase showcase featuring the community- events; the comments and based prevention service providers. suggestions underscore the value We wanted the showcase to be a the showcase brings to the Orange resource for teachers and youth County prevention community. group advisers to plan effective Red Ribbon Week activities. The LINDA KEARNS COMMUNITY showcase started as a resource and PREVENTION AWARD networking opportunity, and it still The Linda Kearns Community is today,” said Kearns. Prevention Award was established by OCSAPN in 2006 by the showcase The first OCSAPN showcase was committee to honor Kearns’ more Barbara Leon held in a conference room at the than 30 years of work in youth 2008 Linda Kerns Community Prevention Award OCDE and featured 30 community alcohol, tobacco, other drugs, prevention agencies. The showcase violence, HIV/AIDS and teen Barbara Leon, a Fullerton resident attracted more than 100 attendees, pregnancy prevention. Each year and senior records clerk at La 70% of whom were school- the committee selects a recipient(s) Sierra High School, has worked at based. “We continued to present who best exemplifies true and the grassroots level in county and the annual showcase and it kept selfless dedication to the field of statewide prevention efforts for growing. Over time we decided to prevention. substance abuse, gangs and other highlight local prevention providers issues facing youth. She was a who were using effective strategies, “We want to recognize individuals founding member of Californians which is how the program portion who are committed to the field for Drug Free Youth in 1983, of the showcase was developed. of prevention-- individuals at the serves as a youth mentor for the It was a way to spotlight Orange grassroots level who work with Orange County Bar Foundation County people talking about the youth to make healthy life choices. Short Stop Program, and since effective work of their agencies. They become a voice for youth mid-1960 she has been an active The program has evolved to in the community. We don’t have member of the Learning Disability include expert speakers and we a formal nomination process Association. Kearns presented the

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award to Leon describing her as a THE OCSAPN NETWORK providing value to our members, “community activist” who, at 73, is our communities and to Orange “OCSAPN is the oldest prevention not showing any signs of slowing County residents. Exhibitors at coalition in Orange County down. As she accepted the award, the showcase receive a one-year It brings together prevention Leon said, “This is such a surprise membership to the network as and treatment providers, other and honor. I do what I do for our part of the exhibit fee so they can prevention coalitions and agencies youth; they are our tomorrow and attend the meetings held on the all with a shared vision of creating the future leaders of this great fourth Friday of each month to healthy, safe communities and country.” continue the networking started at improving the quality of life in the showcase.” Orange County,” said Lourdes Gutierrez, chair of the 2008 “Since its inception, OCSAPN showcase, as well as the chair of has looked for opportunities the OCSAPN executive committee. to give back to the prevention “The showcase has inspired community and to acknowledge people to collaborate more and effective prevention programs. In share more. There is such a need 1983, we started to support the to network among prevention Orange County Substance Abuse providers. We learn from one Poster Contest in the schools to another,” said Gutierrez. give a voice to students and youth. The poster contest has evolved Mike Darnold “At our monthly meetings we 2008 into the annual Orange County introduce ourselves, update the Linda Kerns Community Prevention Award Alcohol, Tobacco, Other Drug and group on what is going on in our Mike Darnold, founder of Early Violence (ATODV) Prevention agencies and discuss opportunities Intervention Team, was the second Poster Contest, a component of to collaborate in a meaningful surprised award recipient. Since the OCDE Prevention Works-Art way. During my term I have 1980, Darnold has committed his and Media Awareness Program. introduced a short segment called life to helping teens recover from A portion of the money we raise Conversations on Lessons Learned. addiction. His devotion to at-risk is used for prizes and youth Many of us have been prevention youth is extraordinary. Darnold is recognition activities to support the and treatment professionals for a founder of the Coastal Mountain poster contest,” said Gutierrez. a long time. We have collective Youth Academy and has recently knowledge that may be useful launched Early Intervention Team, “Another way we give back to the to others; for example, how to a collaboration of professionals prevention community is through engage a community, how to stage working with nonprofit groups to the OCSAPN scholarship and a community event or how best reduce substance abuse in schools, grant programs. The scholarship to work with parents. These are to create stronger awareness and program was established to assist examples of our conversations. We to provide support for families individuals (adults and youth) to have all learned from one another in crisis. “I’m just here to help,” attend prevention and treatment over this past year,” said Gutierrez. said Darnold in his acceptance conferences and seminars when comments as he pointed to a group other funding is not available. Gutierrez continued, “Over the of youth in the audience “I do it We want to assist individuals years we have always focused on for them.” working at the grassroots level,

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with limited budgets, to increase been used by prevention providers The applications and guidelines are their knowledge and experience,” as program start-up funds and for on our web site; however, we need Kearns said. youth recognition. to do more outreach to increase awareness of resources available OCSAPN established a “special Kearns and Gutierrez agree that within the prevention community.” projects” program to provide while the grant and scholarship assistance to individuals and programs are small, often a For OCSAPN information contact organizations involved in little money is all that is needed Linda Kearns, 714/327-1061, prevention programs that do not to provide an opportunity or email: [email protected] or Lourdes receive state, federal or large grant implement a project. Gutierrez Gutierrez, 949/757-1096, email: funding. Organizations using a said, “We would like to have more [email protected]. OCSAPN high percentage of volunteers are school-based youth organizations web site: ocprevention.org. given priority. This program has apply for scholarships and grants.

Get Up! Stand Up! Speak Out!

or a week in October the Red Ribbon Week kick-off event (RADD) and the National predominant color in held on October 18 at The Block Council on Alcoholism and Drug FOrange County was red, at Orange, formally launched the Dependence (NCADD). as communities came together celebration events and activities to celebrate Red Ribbon Week throughout the county. John The highlight of Rock ‘N Road was and to honor Drug Enforcement M. W. Moorlach, Chairman, the Battle of the Bands, featuring Administration agent Enrique County of Orange Board of a well-known disk jockey from “Kiki” Camarena, whose tragic Supervisors opened the event with radio station KIIS FM as master death in 1985 sparked a grassroots a proclamation in support of Red of ceremonies. Three popular local prevention movement aimed at Ribbon Week in Orange County, high school bands, selected from reducing the demand for illegal followed by comments from City more than a dozen applicants, drugs through prevention, of Orange Mayor Carolyn V. performed to impress the judges education and Cavecche. Mission Viejo Mayor and entertain the crowd. The awareness. Each Trish Kelley was recognized for message from the stage throughout year Red Ribbon her leadership and commitment the day from musicians, law Week brings millions to local prevention initiatives. enforcement, teens and healthcare of people across the Mall shoppers enjoyed the providers was consistent: teen safe country together to entertainment and visited driving and underage age drinking raise awareness of the more than 25 exhibits featuring awareness. need for alcohol, tobacco, other alcohol, tobacco and other drug drugs and violence prevention, prevention services and teen safe The energy and momentum early intervention and treatment driving information. The Rock ‘N created at the Rock ‘N Road services. Road kick-off event was sponsored kick-off event carried through the by Recording Artists, Actors and week as communities, schools and Rock ‘N Road, a spectacular all-day Athletes Against Drunk Driving youth organizations throughout

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the county embraced Red Ribbon landed on the Anaheim Hills kick-off, events and activities Week with a variety of local events. Elementary School playground offered countywide were designed Themes varied as each community to the delight of more than to increase awareness of the and organization was encouraged 500 students. The guardsmen problems associated with alcohol, to design events and activities to talked to the students about tobacco and drug use in our effectively address their unique making good life choices, like communities. The Orange County community characteristics. finishing homework and saying Department of Education (OCDE) “no” to drugs. was an outstanding Red Ribbon The 2008 Orange County theme • Communities and school Week partner. We worked with “Get Up! Stand Up! SPEAK OUT campuses featured health some Title IV Coordinators in For a Healthy Life Style!” and the fairs, seminars on bike and each school district to host Red color red were everywhere: red fire safety and conducted Ribbon Week trainings early in ribbons and red balloons were presentations on healthy eating the school year for teachers, youth tied on fences and trees, youth and exercising. group advisers, Parent Teachers and adults sported red Associations (PTA) and t-shirts, banners and community leaders. At the signs displayed Red trainings we encouraged the Ribbon Week themes. participants to use the events Throughout the county and activities implemented schools, prevention during Red Ribbon Week as providers and youth the kick-off for their annual organizations sponsored prevention curriculum,” said health fairs, festivals, Mary Fabela, ADEPT Health parades and celebration Education Associate. events to encourage healthy life choices for youth. Red Ribbon Week Kick-off Rock ‘N Road Celebration “We offered six two-hour adult The Block of Orange • Local anti-drug rock bands training sessions based on the were featured at community A countywide coordinated Red Ribbon Week Toolkit and school concerts. prevention effort, such as Red developed last year. The Toolkit • Orange County Sheriff Ribbon Week, does not come is a comprehensive guide to deputies led community together without the cooperation plan and implement effective parades and visited schools of the entire prevention alcohol, tobacco and other drug to raise awareness on the community. The Prevention prevention activities. It includes importance of making healthy Coalitions of Orange County a brief history of Red Ribbon life choices. (PCOC) and the County of Orange Week, a description of prevention • Youth planted red tulips Health Care Agency, Alcohol and strategies, campaign activity ideas outside Rancho Santa Drug Education and Prevention and Red Ribbon talking points. We Margarita City Hall as part of Team (ADEPT) provided training, wanted to provide participants with their “Plant the Promise – Say leadership and coordination for a roadmap for implementation of No to Drugs” Red Ribbon many Red Ribbon Week activities Red Ribbon Week and year-long week activities. and events. prevention activities. A total of 160 • Two California National adults attended the Red Ribbon Guard Warrior helicopters “The 2008 Red Ribbon Week Week trainings,” Fabela said.

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“In addition to the adult trainings, 30 banners were submitted for middle and high school youth, we offered a half-day youth display at Rock ‘N Road.” featuring a menu of choices for training attended by nearly activities and detailed steps for 70 youth from throughout the “The feedback from youth group implementation. Fabela is working county. The goal of the training advisers indicated that youth with the following youth groups was to empower youth to take participating in the Rally Your throughout the county to develop responsibility for organizing and Banners project were excited this age appropriate toolkit: implementing to share their anti-drug Red • Valencia High School PAL Red Ribbon Ribbon Week messages with Group Week activities their school, their community • Fullerton Access Site FNL at their and everyone at the kick-off Chapter school or event. The banners project was • Fountain Valley Rendezvous organization. an important component of our Access Site FNL Chapter They learned Red Ribbon Week activities, we • Boys & Girls Club of San Juan Malabar Apartments Family the steps to Resource Center Project Access will definitely include it again Capistrano plan, organize Club Live Chapter next year,” said Fabela. and implement “We identified the 15 most specific projects, and then we The first annual Red Ribbon Week commonly used Red Ribbon Week discussed alternative project recognition event, sponsored by activities. Now we are working concepts and ideas,” said Fabela. ADEPT, is planned for April 2, on instructions and additional 2009 to recognize youth and adults components to make each of “At the youth training we offered implementing exceptional, often the activities more effective. a session called Rally Your Banners. unrecognized, work in alcohol, By providing implementation It was very popular. Youth tobacco, other drugs and violence instructions, youth can evaluate brainstormed anti-drug messages prevention in Orange County. a project in advance to determine for Red Ribbon Week banners Fabela is hopeful this event whether it is something they that could be used as the backdrop will also provide a networking can do and take ownership of, on the stage at Rock ‘N Road. opportunity for individuals rather than to expect or anticipate They started working on their who are new to the prevention that adults will implement it for banners that day and then took field and more experienced them. The Youth Toolkit will the banners back to their school or prevention professionals to create present a roadmap for project organization to complete,” Fabela new partnerships or mentoring implementation,” said Fabela. said. “We also partnered with the opportunities. OCDE Friday Night Live chapters For Red Ribbon Week information throughout the county on Red A Red Ribbon Week Youth Toolkit contact Mary Fabela at 714/834- Ribbon Week banners. More than is being developed, tailored to 4194, email [email protected].

Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected]

ADEPT Santa Ana Transit Tower 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept ALCOHOL & OTHER DRUG PREVENTION CONNECTION

County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

Good Medicine ~ Bad Behavior rescription and over-the-counter medications are quickly becoming the P new party drugs for many teens nationwide. The 2007 National Survey on Drug Use and Health (NSDUH), conducted annually by the Substance Abuse and Mental Health Services Administration (SAMHSA), found a Volume 6 12% increase among young adults abusing prescription pain medication. 2010 Data from the National Institute on Drug Abuse (NIDA) 2007 Monitoring the Future survey indicates 4% of 8th grade students, 5% of 10th grade students and 7% of 12th grade students have abused over-the-counter cough In This Issue medicine to get high. Page 1 Parents may be aware of their children’s familiarity with illegal street drugs, Good Medicine~Bad alcohol and tobacco, but may not be aware of the recreational use and abuse Behavior of prescription and over-the-counter drugs. Most parents do not realize that their home medicine cabinet and home computers are primary sources of Page 3 these drugs for teens. Town Hall Meetings Increase Awareness An Emerging Trend Page 5 In 2006, national focus on the emerging issue Drug Diversion of prescription and over-the-counter drug abuse Prevention Network among young people caught the attention of Page 7 Marianne Cadiz, Health Educator, Community Parent Power Service Programs, Inc. Project Positive Action Toward Health (CSP Project PATH). With Page 8 funding from the County of Orange Health Drug Abuse Training Care Agency, Alcohol and Drug Education & For Firefighters Prevention Team (ADEPT), Cadiz initiated a comprehensive over-the-counter drug assessment to identify the scope of the problem in Orange County. She conducted a literature search to identify past media coverage of over-the- counter drug overdoses and abuse incidents and reviewed available prevention educational material. Cadiz visited retail establishments where over-the-counter drugs are sold in Santa Ana, Garden Grove and Huntington Beach, and interviewed store management to determine what control policies were in place for the display and sale of cold and cough medications.

“I was particularly interested in learning if there were any controls on over-the-counter medications that contained dextromethorphan Continued on Page 2 PREVENTION CONNECTION

(DXM),” said Cadiz. “It is the abusing prescription and over- (CHKS). This comprehensive data active ingredient found in many the-counter drugs. In November collection system enables schools nonprescription cough syrups, 2008, Stacey Zapanta, ADEPT and communities to collect and tablets and gel caps. Over-the- Health Educator, convened a analyze data regarding local youth counter medications containing multidisciplinary work group of health behaviors. In the 2007- DXM are popular with teens.” county-funded prevention providers, 2008 survey, CHKS incorporated community stakeholders, law questions addressing prescription “The assessment highlighted the enforcement and drug diversion and over-the-counter drug use number and diversity of retail agencies to research and address among 7th-12th grade students. establishments where over-the- the problem. The work counter drugs can be purchased. group was charged with Work Group Agencies and Prevention Providers Cough and cold medicine is publishing a comprehensive • Abbott Pharmaceuticals, Inc. relatively inexpensive and can be countywide report that • Bureau of Narcotic Enforcement/Professional purchased at discount stores, in includes the scope of the Diversion Investigators Network grocery stores, convenience stores prescription and over-the- • California National Guard-Drug Demand Reduction • Community Alliances for Drug Free Youth and pharmacies,” said Joyce Gore, counter drug abuse problem • Community Service Programs, Inc.-Project Positive Supervisor, CSP Project PATH. in Orange County among Action Towards Health “In prevention we think in terms youth ages 12-25 and • County of Orange Health Care Agency, Alcohol and Drug Abuse Services, Prevention Team of the availability and accessibility recommendations for future • County of Orange Health Care Agency, Alcohol and of drugs. Over-the-counter drugs prevention strategies. Drug Education and Prevention Team are easily accessible and relatively • Fourth District Parent-Teacher-Association inexpensive. Our recommendation, The work group met • National Council on Alcoholism and Drug Dependence- Orange County-Community Alliance Network based on the assessment findings, monthly to discuss research was to educate the community about findings, plan and execute the dangers of abusing over-the- town hall meetings throughout the Orange County 2007-2008 CHKS counter drugs.” county, identify long-term prevention data indicate that 10% of 9th grade strategies and next steps, and to students and 17% of 11th grade Cadiz developed educational design and develop components of students have used prescription pain materials and presentations for the comprehensive report. School medication to get high, while 17% parents and youth addressing the district, county, state and national of 9th grade students and 19% of risks and consequences of over- prescription and over-the-counter 11th grade students reported using the-counter drug abuse, which she drug abuse data were collected, cough or cold medicine to get high presented in school settings, at after analyzed and shared among work in their lifetime. With the exception school programs, and to parent and group participants to formulate and of barbiturates, lifetime use of each family groups. “The feedback we prioritize future prevention efforts. of these drugs increased between 9th received from participants validated and 11th grade. our assessment and the need for The Data increased public awareness of the The primary source of behavioral Data from the Orange County problem,” Cadiz said. data used by the work group Coroner’s Office for the period and included in the countywide 2005-2007 indicated 42 accidental Big Problem ~ Big Initiative comprehensive report to assess overdose-related deaths of ADEPT recognized the need for prescription and over-the-counter persons ages 12-25 attributable to a countywide collaborative to drug abuse among Orange County prescription and over-the-counter effectively address the growing youth is the biennial annual drugs. Over the same period, four number of Orange County youth California Healthy Kids Survey fewer deaths (38) were attributed to

2 PREVENTION CONNECTION

accidental overdose of illicit (street) national data, in Orange County, and availability of these drugs,” drugs for the same age group. prescription and over-the-counter said Zapanta. “Now that the drug abuse is a problem.” report is finalized, our next step The Report is to reconvene the work group “The early work done by CSP “Through data analysis, town hall to review the strategies and Project PATH and meetings and recommendations and then to ADEPT on this issue work group develop countywide prevention demonstrated there was discussions we action steps, an implementation a need for education on have identified timeline and measurement the harmful effects of the scope of criteria.” prescription and over- the problem the-counter drug abuse,” in Orange The Prescription and Over-the- said Dan Gleason, County. We Counter Drug Abuse, Orange Director, CSP Project recognize there County Comprehensive Report is PATH. “Then, two years is a crucial need available on the ADEPT website later when we looked for educational at ochealthinfo.com/adept/ at this comprehensive outreach to publications. countywide data, the address the findings were confirmed. myths and For more information, please Although the Orange County misperceptions among adults contact Stacey Zapanta, 714/834- data may parallel state and and youth regarding the misuse 4369, email: [email protected].

Town Hall Meetings Increase Awareness he increased use of In 2009, Community Service reinforced through expert speakers, Tprescription and over-the- Programs, Inc. Project Positive testimonials and resource materials counter drugs for legitimate Action Toward Health (CSP were the same: medical reasons has resulted in Project PATH) coordinated a • Prescription and over-the- an increased use for these drugs town hall meeting in Anaheim counter drugs are just as for recreational purposes among and Huntington Beach, at harmful and addictive as illicit youth. Youth are able to acquire Canyon High School and (street) drugs prescription and over-the-counter Huntington Beach High School • Prescription medications, drugs easily and perceive them respectively. The National although prescribed by a to be less harmful, with fewer Council on Alcoholism and Drug healthcare provider, and over- side effects, than illicit drugs. As Dependence-Orange County the- counter medications are part of a countywide prescription Community Alliance Network not safer than illicit drugs and over-the-counter drug abuse (NCADD-OC/CAN) also • Nearly 1-in-4 Orange County initiative, government agencies, coordinated a town hall meeting youth ages 12-17 have used community-based organizations at Tesoro High School in Rancho over-the-counter medicines to and community stakeholders Santa Margarita. get high collaborated to raise awareness • Prescription and over-the- of the problem among parents The program at each town counter drugs are relatively and students through town hall hall meeting differed slightly; inexpensive and easily meetings. however, the overarching messages accessible

3 PREVENTION CONNECTION

• Youth access prescription what words or messages would be Education, fosters healthy youth medications primarily through effective to increase awareness in a development by engaging young family, friends and the internet prevention campaign. Specifically, people as active leaders and we wanted them to address the resources in their communities. The program at each town hall dangers of using over-the-counter “FNL chapter members planned the meeting featured a panel of speakers and prescription drugs for non- entire town hall event and presented from the medical community, medical use, and that these drugs are a pertinent and informative law enforcement and school not safer than street or illicit drugs. program,” said Joyce Gore, administration who shared their We also asked how to effectively Supervisor, CSP Project PATH. experiences and observations about communicate the prevention “The speakers’ panel included a the harmful effects of prescription messages to their peers via such FNL club member in recovery. and over-the-counter drug abuse sources as email, social networking Her testimonial was poignant and among youth. Each program web sites (i.e. Facebook, MySpace), provided the opportunity for adults featured a testimonial from a youth text messages, and posters.” and youth to ask questions about her in recovery or a experience.” parent who had lost a child due to an A total of accidental overdose of 355 adults prescription or over- and youth the-counter drugs. attended the three The town hall prescription program at Tesoro and and over- Canyon high schools the-counter concluded with youth drug abuse and adult breakout sessions. The “At the Canyon High School town prevention town hall meetings. adult education continued with hall youth breakout session we also Results from the meeting evaluations presentations from law enforcement focused on the words and slogans to indicated that 77% strongly agree and healthcare professionals on address prevention with their peers,” that prescription and over-the- slang terms used by teens, signs said Celeste Bentley, CSP Project counter drugs are as dangerous as and symptoms of prescription and PATH. “It was interesting because street drugs, 59% strongly agree over-the-counter drug abuse, and the we talked to them about prevention that it is easy for youth to get these types of drugs most often abused of a behavior they had little drugs, and 66% strongly agree that by youth. Law enforcement officials knowledge of until earlier in the the town hall meeting was very discussed the availability of over-the- evening; however, they understood educational. counter drugs and internet access to the seriousness of the issue and prescription drugs. became immediately engaged in For the next several years, CSP developing prevention messages.” Project PATH is working on a “The Tesoro High School town hall countywide prescription and over- youth breakout sessions featured a At Huntington Beach High School, the-counter drug abuse initiative presentation by an emergency room CSP Project PATH collaborated with funding from ADEPT. For physician followed by a question- with the Friday Night Live (FNL) more information, please contact and-answer period,” said Terah chapter. The FNL program, Celeste Bentley, Supervisor, CSP Glass, Health Educator, NCADD- administered countywide by the Project PATH, 714/441-0807, email: OC/CAN. “Then youth were asked Orange County Department of [email protected].

4 PREVENTION CONNECTION

Drug Diversion Prevention Network

he continuing development Evaluation System (CURES), adult patients who visit several Tand increased availability of which tracks prescriptions written medical service providers (doctors, prescription drugs has significantly for controlled substances such dentists, clinics, emergency rooms) improved treatment of pain, as anti-anxiety medications, to obtain multiple prescriptions mental disorders, anxiety and other painkillers and sedatives. Each using the same medical condition. medical conditions. Prescription database record contains the What we found regarding drugs improve quality of life for date the prescription was filled; stimulants and pain medications millions of people every day. drug dispensed; quantity and was remarkable.” However, the misuse or diversion strength; patient name and address; of prescription drugs can be tragic, prescriber name and authorization “We looked at the statewide as observed in recent high-profile number; and the prescription CURES information and found celebrity deaths attributable to number. persons who were seeing more prescription drug abuse. than 100 different doctors and/or going to more than In California, the 2006 annual 100 different pharmacies in National Survey on Drug Use one calendar year to obtain and Health (NSDUH), Substance the same prescription Abuse and Mental Health drug. Some individuals Services Administration, indicates had received thousands approximately 214,000 youth of dosage units over that ages 12-17, 456,000 young adults period of time,” said ages 18-25, and 812,000 adults Simpson. “As a result age 26 and older, totaling nearly of our research, we put 1.5 million Californians misused together a statewide team prescription drugs during the 12 to conduct investigations months represented in the survey. on the top 50 doctor The characteristics of prescription During the summer of 2008, the shoppers; we made arrests in some drugs make this form of substance BNE was involved in a variety of cases and filed cases with district abuse of particular concern as the high profile drug diversion case attorney’s offices.” concentration is pure and strong; investigations. These investigations they are relatively inexpensive came to the attention of the “The problem is very complex and accessible. Misuse or abuse Attorney General’s office, raising and there appeared to be a lack of prescription drugs can result questions regarding the apparent of knowledge and awareness in in a variety of adverse health ease of access and availability of Orange County, and throughout consequences from dependence prescription drugs. “We wanted the state, about prescription drug and addiction, to accidental to identify the most prevalent crimes,” said Simpson. “The overdose, toxic reactions, serious sources of prescription drug diversity of prescription drug drug interactions, or death. diversion in the state,” said Sara misuse, limited awareness among Marie Simpson, Special Agent in law enforcement and healthcare For nearly 10 years, the California Charge for the Bureau of Narcotic providers, the disparate access Department of Justice, Bureau of Enforcement (BNE), Orange patterns for drug diversion Narcotic Enforcement (BNE) has County Regional Office. “We identified through our analysis of maintained a prescription drug decided to look in the California the CURES databases requires monitoring system, the Controlled CURES database at the top 50 awareness strategies be designed Substance Utilization Review and doctor shoppers, which represents to address these diverse population

5 PREVENTION CONNECTION

segments and professional groups.” the various components of these law enforcement, treatment and complex investigations. prevention providers work together “I worked in San Diego prior to to raise awareness on issues such as coming to Orange County. The The primary objective of Orange alcohol and drug abuse..” BNE, San Diego Regional Office County PDIN is to facilitate a participates in a Professional cooperative effort across public The PDIN meetings provide a forum Diversion Investigators Network and private agencies in the pursuit for law enforcement to discuss (PDIN), initially fostered by the of targeting and minimizing emerging trends, investigations, Drug Enforcement Administration prescription drug crimes, and to and identify cross-agency linkages. (DEA). We worked closely educate these agencies on the Information is shared regarding with federal, state and local law policies and procedures of the local the implementation of community enforcement agencies, the state and state judicial and regulatory prevention strategies, comparative medical board, other public agencies. data on prescription drug abuse agencies and private businesses to in Orange County, drug abuse investigate drug diversion cases more In September 2009 California prevention outreach activities and efficiently,” said Simpson. Attorney General, Edmund G. events. Brown Jr., announced a new “In Orange County, local law internet-based CURES database “I didn’t create PDIN, I just brought enforcement and my office system that allows healthcare and the concept to Orange County,” continually receive cases referred law enforcement professionals said Simpson. “Prescription drug from CURES to investigate, either instant access to a patient’s diversion is unique. In many cases, because they are high profile or controlled-substance prescription the persons abusing the drugs there is a high risk component. drug history. With CURES are contributing members of the To investigate these cases instant online access, healthcare community; they are healthcare, effectively, we needed to increase professionals can identify potential legal, law enforcement and medical law enforcement’s awareness doctor shoppers, prescription drug professionals. They have a vested and knowledge of the multiple abuse or diversion before a new interest in getting well; they want components and complexities of prescription is written. help.” drug diversion cases, and develop an efficient communication network for “We are fortunate to have this PDIN “To successfully address the the investigative agencies involved,” in Orange County,” said Stacey problem, we need an integrated, Simpson said. Zapanta, Health Educator, County comprehensive approach across all of Orange Health Care Agency, law enforcement agencies, health To address the need for cross-agency Alcohol and Drug Education and care professionals, pharmacies, communication, Simpson initiated Prevention Team (ADEPT). “The treatment and prevention providers, the Orange County PDIN in Network was developed primarily private business and community January 2009, bringing together all to assist law enforcement; however, leaders. PDIN is a model that brings elements of a case to network and Simpson has invited prevention all these disciplines together,” said effectively conduct investigations. providers to participate based on Simpson. The Orange County PDIN was her assessment of the need for established with a core group of increased awareness among adults For more information on PDIN, essential agency representatives: and youth countywide. She is please contact Sara Simpson DEA, Medical Board of California, experienced in working with Orange at 714/558-6780, email: Sara. Department of Insurance and the County coalitions and values the [email protected]. pharmaceutical industry to address increased communication when

6 PREVENTION CONNECTION

Parent Power

ore than a decade of research National Family Day, reinforcing and distributed brochures. PCOC Mconducted by the Center on the importance of frequent family planning committee members Addiction and Substance Abuse dinners. made presentations at Columbia University (CASA), to the chambers of has consistently found that the “Our goal commerce in the more often children eat dinner with last year region, distributing their families, the less likely they was to brochures for the are to smoke, drink alcohol or use introduce employees of member drugs. Family Day - A Day to Eat the Family businesses. Dinner with your ChildrenTM is a Day A Family Day national movement launched by campaign announcement CASA in 2001 to remind parents in one city and we selected was sent to parents using the that frequent family dinners make Fullerton. This year, the PCOC school’s phone alert system at two a difference. planning committee focused Anaheim schools, and a Family the Family Day outreach in Day promotional announcement “When all is said and done, the north county region,” said appeared on the outdoor electronic preventing teen substance abuse Pauline Stauder, ADEPT Program reader boards near the Civic Center is a Mom-and-Pop operation. Supervisor. “We developed in Santa Ana. Parents cannot outsource their Family Day awareness packets; responsibility to law enforcement, one for distribution to families “To reach as many families as public health agencies, and a second for schools and possible, we printed Family Day or schools and colleges. community agencies. Both brochures in English, Spanish, The fundamental awareness packets were Korean and Vietnamese,” said obligation of available in English and Stauder. “The objective of the those broader Spanish.” campaign is simple: to remind institutions parents of the importance of is significant, The Family Day family dinners. Whether a but secondary,” campaign incorporated family has dinner at home or in said Joseph A. multiple media and a restaurant, it is about spending Califano Jr., CASA promotional elements. meaningful time together.” chair and president, Comprehensive Family and author of the book Day awareness packets were For parents, hearing and seeing High Society. distributed to schools, libraries, their children regularly enables faith-based organizations and them to spot subtle characteristics September 28, 2009, prevention providers in the that may be signs of potential marked the second north region of the county. The problems: stress, low self-esteem or annual Family Day celebration packets included a history of persistent boredom. Time together in Orange County, sponsored Family Day, data on alcohol and over dinner, without television, by the Prevention Coalitions of drug use among youth in Orange phone calls or text messaging, Orange County (PCOC) and County, healthy recipes, ideas for provides an opportunity for parents the County of Orange Health making family meals successful, to speak with and listen to their Care Agency, Alcohol and Drug resources, and family conversation children. For more information Education and Prevention Team starters. The International House about Family Day, contact Pauline (ADEPT). President Obama issued of Pancakes (IHOP) restaurants Stauder, 714/834-4058, email: a proclamation declaring the date displayed Family Day posters [email protected].

7 PREVENTION CONNECTION

Drug Abuse Training For Firefighters

he role of the firefighter/first and viewed them as an effective overdose emergency call-out. The Tresponder grows each day as resource to design the training he timing of this call-out validated the new threats to citizen safety are desired. importance of the training.” identified. As first responders, firefighters often have limited Irene Umipig, Health Educator, “In addition to the training information prior to arriving at CSP Project PATH worked with materials, we gave the firefighters a the scene of the emergency. Their Boyd to develop a mobile drug ability to quickly assess the cause training curriculum identification of the emergency requires extensive that incorporated reference training and experience, and can the signs and guide prevent a situation from escalating. symptoms of designed for First response service can enhance illicit, prescription, professionals emergency health care and bridge a over-the-counter to be placed critical time for victims awaiting the drugs and alcohol in each of arrival of an ambulance. abuse; the visual the trucks characteristics and at the six The City of Fullerton Fire names of street Fullerton fire Department (FFD) requires annual drugs; and the brand names of the stations. We wanted to provide drug abuse education training most often abused prescription as many resources as possible for all city first responders and and over-the-counter drugs. Boyd to help them address emergency firefighters. Captain Mike Boyd, developed a drug education post- conditions,” said Ortiz. “The FFD, is responsible for departmental training written exam based on participants’ comments indicated trainings and recognized the benefit the training curriculum to qualify the trainings were informative and of a comprehensive training on participants for department helpful when responding to drug- the availability and abuse of illicit, certification. related emergency events. Several prescription and over-the-counter firefighters indicated they also drugs for those responding to fires Heidi Ortiz, Health Educator with wanted to share the information and medical emergencies. Boyd CSP Project PATH, and Umipig with their friends and families.” had collaborated with Community trained 180 firefighters in three- Service Programs, Inc. Project days. “We trained 20 firefighters in For more information on first Positive Action Toward Health (CSP each of nine three-hour sessions,” responder drug education training, Project PATH) on citywide alcohol said Umipig. “Fifteen minutes please contact Irene Umipig, and other drug abuse prevention into our first training, half the 714/441-0807, email: iumipig@ activities over the past four years, participants left because of an cspinc.org.

ADEPT County of Orange Health Care Agency Headquarters 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept

Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected] Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG ALCOHOL & OTHER DRUG PREVENTION CONNECTION

County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT Faith & Prevention ~ An Emerging Partnership esearch indicates that participation in a religious community is one Rfactor that can help reduce young people’s risk for substance abuse. A strong faith upbringing, however, cannot ensure that youth will make wise choices about alcohol, tobacco and other drugs (ATOD) amid strong peer Volume 7 pressure, media influences, and cultural norms that often promote alcohol 2010 and drug use. The integration of science-based prevention strategies into youth programs within faith-based organizations has been gradual, due in part to the lack of resources for prevention education and training of youth In This Issue leaders. Page 1 In October 2000, Community Service Programs, Inc. (CSP) and the Faith & Prevention~ County of Orange Health Care Agency, Alcohol and Drug Education An Emerging and Prevention Team (ADEPT) presented a workshop entitled Involving Partnership the Faith Community in Prevention, attended by Orange County prevention providers and representatives from the faith community. Following this Page 4 Teens Spark Red workshop, participants agreed to meet monthly to continue the conversation, Ribbon Training and the Faiths and Institutions Together for Health (FAITH) Coalition was established. “This was ground breaking. It was the first prevention outreach Page 5 to the faith community in Orange County,” said Lourdes Gutierrez, Project It Only Takes One Coordinator, CSP-Project Faith in Youth. “The FAITH Coalition has now been meeting monthly for the past nine years.” Page 6 Research Targets College Campuses The FAITH Coalition, co-chaired by Gutierrez and Joanne Lambert, Youth Minister at Santiago de Compostela Church, is a partnership of religious leaders representing diverse faith communities and ATOD prevention providers in Orange County. Members respect one another’s faith beliefs and work toward a common goal of promoting and enhancing the health and well- being of youth and families in the county. The monthly meetings include a training component highlighting prevention programs and available resources.

Project Faith in Youth Project Faith in Youth, funded since 2005 by ADEPT, offers resources, training and mini-grants to fund ATOD prevention activities in the faith community. Any faith organization with a youth component can apply for a mini-grant. Grant applications are reviewed in September each year and three grant recipients are selected. The grant provides funding, technical assistance, professional resources, trainings and mentoring for youth leaders to strengthen existing programs that promote and encourage Continued on Page 2 PREVENTION CONNECTION

healthy life choices for youth in to 17 faith-based organizations and mentored by Gutierrez, the their congregation. since 2005. As we talk with St. Marina parish youth leaders previous mini-grant recipients developed an intergenerational Gutierrez and Stephan Lambert, we are finding that many are ATOD prevention program Project Faith in Youth Health sustaining their emphasis on to build and nurture stronger Educator, meet with each current prevention,” said Gutierrez. families through increased mini-grant recipient knowledge, communication and monthly to provide Project Faith in Youth understanding. Program activities technical assistance Mini-Grant Recipients 2005 - 2009 were planned to address the and mentoring. They Christian Latino Association for Musical Arts, Anaheim cultural and generational gaps that help youth leaders Community Christian Church, Anaheim Hills exist in the congregation. Most of develop action plans First Presbyterian Church, Santa Ana the adult parishioners were born that incorporate Helping Others Prepare for Eternity/Village Bible Church, Garden Grove and attended school in Egypt and Immaculate Heart of Mary Church, Santa Ana prevention messages and Islamic Shura Council of Southern California, Anaheim immigrated to the United States activities into existing La Purisima Church, Orange as adults, bringing with them the programs. FAITH Mary’s Shelter, Santa Ana social and cultural norms of their Coalition meetings Orange Seventh Day Adventist Church, Orange youth. Their children have been and educational Saint Callistus Catholic Church, Garden Grove born and raised in California Saint Marina Coptic Orthodox Church, Irvine workshops are open to Saint Nicolas Church, Laguna Woods where the social and cultural all faith and community Saint Polycarp Church, Stanton norms among the youth are vastly organizations; Saint Verena & Three Holy Youth Coptic Orthodox Church, Orange different from those experienced by technical assistance is Santiago de Compostela Church, Lake Forest their parents. provided upon request Trinity United Presbyterian Church, Santa Ana/Tustin to youth leaders of Word of Life Orange County, Santa Ana “Parents need to understand faith organizations what youth experience everyday countywide. Bridging the Gap in their life outside of their home When Dr. Mary Mikhail, and church,” said Yacoub. “We “Even in faiths that prohibit the use Executive Director of Santa Verena believed if we could close the of alcohol and drugs, youth leaders Charity, Coptic Orthodox Diocese cultural-generational gap, our are supportive of prevention of Los Angeles, learned of the families would be stronger and activities and some have applied Faith in Youth mini-grant project the children would not feel so for a mini-grant. They recognize to fund prevention activities for isolated.” their youth are exposed to high-risk youth, she immediately consulted behaviors at school with their peers Marcelle Yacoub, Youth Programs “As we planned how to and in the community.” Gutierrez Coordinator at Saint Marina integrate the Project Faith in said. “Youth leaders see the need Coptic Orthodox Church in Youth elements into our parish in their congregation for youth Irvine. “We met to discuss how activities, we became aware programs to have a prevention to integrate ATOD prevention that in our conversations about component.” into our family and youth making healthy life choices, we programs. We created a wish list of never addressed the use of alcohol “The mini-grants provide the activities,” said Yacoub. “When we or drugs. Alcohol and drugs were financial resources that allow the received the mini-grant, we knew words we did not use. As such, we recipients to integrate prevention we planned more than we could designed our program to address into their specific youth program achieve in a year.” the most crucial age group, youth activities. Project Faith in Youth age 12-17, and their parents,” said has awarded $68,000 in mini-grants Guided by Mikhail and Yacoub Mikhail. “I was surprised how 2 PREVENTION CONNECTION

open and receptive parents were goal is to implement ATOD “In the spring of 2005 we to prevention education. They prevention in the youth programs integrated an FNL chapter with acknowledged being unaware throughout our Orange County our Youth Prevention Team and of the social and behavioral diocese. Youth leaders can use began to incorporate ATOD challenges their children encounter our model and we will mentor prevention messages into our in their daily life.” them to initiate a program that activities. In the fall of 2005 we addresses the needs of their parish received a Project Faith in Youth Youth leaders, of college and high communities.” mini-grant,” said Lambert. “In school age worked with Mikhail youth ministry even a small and Yacoub to plan and implement Sustaining a Youth Ministry amount of money is helpful. The the program activities. “Our first Joanne Lambert, Santiago de mini-grant allowed us to reach out intergenerational Family Night Compostela Youth Minister to all our students through FNL event was amazing! More than 150 and Friday Night Live (FNL) sponsored activities and events.” parents and youth attended. The Advisor, credits participation in the information provided on ATOD FAITH Coalition as her source of “Our FNL youth have been very abuse, addiction and illicit drugs inspiration and knowledge to guide successful. They are empowered was eye-opening for the parents,” parish youth to incorporate their to identify a problem and develop said Yacoub. faith and ATOD prevention in their strategies for a solution. They are daily life. committed to being role models “The Project Faith The FNL and to projecting a positive in Youth mini- Partnership image of youth,” said Lambert. grant has been program, “Now they are invited to conduct inspirational for us. administered trainings and other events for their It opened a world by the school and in the surrounding of opportunities. Orange communities.” The parents in County our parish have Department “The mini-grant inspired our youth been engaged and supportive of Education, fosters healthy youth ministry. It allowed us to leverage of our program from the development and encourages our activities to apply for other beginning, and they encourage youth leadership to address grants to expand our program the youth to participate. The alcohol, tobacco, other drugs and and activities,” said Lambert. parish has contributed more violence issues in their schools and “The FNL program provides the than 30,000 volunteer hours and communities. framework and empowers youth. an undetermined amount of Our youth are informing their financial assistance to their ATOD “I previously worked as a peers and adults how to integrate prevention programming,” said community mental health nurse in ATOD prevention and faith into Yacoub. San Francisco. I was well-aware their lives.” of the challenges facing youth “The resources Project Faith regarding alcohol, tobacco, drugs For information on the FAITH in Youth provided allowed us and violence when I was invited Coalition and the CSP-Project to build our program. We have to a FAITH Coalition meeting in Faith in Youth, please contact Family Night events and leadership 2000,” said Lambert. “The FAITH Lourdes Gutierrez, 949/757-1096 trainings planned for 2009- Coalition became an important extension 288, email: lgutierrez@ 2010. We also plan to include resource in building our youth cspinc.org or Stephan Lambert, violence prevention in our future program.” 949/757-1096 extension 226, curriculum,” said Mikhail. “My email: [email protected]. 3 PREVENTION CONNECTION

Teens Spark Red Ribbon Training

iscussing alcohol and other Pham was seeking a third youth proposed prevention activities and Ddrug (AOD) prevention organization to participate on a messages to address their peers was projects with Keystone Club teens Youth Advisory Committee to extremely helpful.” at the Boys & Girls Clubs of develop and design a Red Ribbon Capistrano Valley is like watching Youth Calendar. The Youth “Participation in the Red Ribbon the space shuttle launch: a lot Calendar, tailored to middle Youth Calendar was the first AOD of energy, noise and great ideas. and high school youth, features prevention activity at the Boys In just two years, this dynamic monthly AOD prevention topics, and Girls Club of Capistrano group of 15 teens has initiated a menu of prevention activities Valley,” said Rodriguez. “They several AOD prevention activities, for each topic, and a systematic were thrilled when the work of demonstrated their leadership skills implementation process for each all the youth came together and and implemented an award- activity. the Calendar was published in the winning prevention project. spring of 2009.” Each Keystone Club is a youth year Red Next, the Keystone Club teens leadership and development Ribbon volunteered to partner with program of the Boys & Girls Week is ADEPT to present the annual Red Club of America for youth 14- held in Ribbon Week Youth Training, held 18 years of age, and is funded mid- September 2009 in Placentia, for nationally by the Taco Bell October youth throughout the county. Club Foundation. The primary areas bringing members collaborated with Pham of focus for Keystone teens millions to identify the workshop topics and are community service, career of people across the country speakers, plan the agenda, invite preparation and academic success. together to raise awareness of the exhibitors and develop special Keystone members elect officers, need for alcohol, tobacco, other activities for the participants. plan their activities, and implement drugs and violence prevention, community service projects. early intervention and treatment “I worked with them to identify the services. The Red Ribbon Youth workshop speakers. Then, I called Keystone Club teens were Calendar encourages youth half the names on the list and a introduced to AOD prevention organizations to continue Red club teen, José Zamarripa, called in 2007 when Laurie Rodriguez Ribbon activities throughout the the other half ” said Pham. “Nearly was hired as Teen Director of the year in their communities and everyone I called said no, almost Boys & Girls Club of Capistrano schools. everyone José called said yes!” Valley. She had worked in AOD prevention programs previously “When I extended the invitation On the day of the training, the and wanted to bring similar to be part of the Youth Advisory entire Keystone Club attended to programs into this Boys & Girls Committee, the Keystone Club coordinate the event, introduce the Club. For assistance, Rodriguez accepted immediately,” said workshop speakers and facilitate contacted Mary Pham, Health Pham. “They brought a unique group activities. “The Keystone Educator, County of Orange and valuable perspective to the Club teens were the energy and Health Care Agency, Alcohol and project because the other youth creativity behind the training,” Drug Education and Prevention groups working on the Youth said Pham. “The energy level was Team (ADEPT). Calendar had previous Red Ribbon through the roof. They did all the experience. It was entirely new to work to present the training and Rodriguez’s timing was perfect as the Club teens. Their assessment of did a fantastic job.”

4 PREVENTION CONNECTION

The Red Ribbon Week activity Training project was awarded first and initiated a merchant education for the Boys & Girls Club of place in the Teen Community project with local pharmacies to Capistrano Valley, spearheaded Outreach competition at the raise awareness of prescription and by the Keystone Club teens, was Pacific Regional Conference in over-the-counter drug abuse.” open to members of all ages. the fall of 2009. In March 2010, They painted their Rodriguez was “The Keystone Club teens are handprints on the named National very inclusive. When they identify windows of the Keystone an issue, they want to include clubhouse and signed Advisor of the youth from throughout the county. their names taking a Year. They have a holistic approach to pledge to be alcohol prevention,” said Pham. “In just and drug free. The “Keystone teens two years they have gone from handprints and have embraced no AOD prevention activities to pledges remained on AOD prevention receiving a first place award for one the windows for two weeks. outreach. They have such a good of their projects.” time planning and implementing Boys & Girls Club of America has activities,” said Rodriguez. “They For more information, contact acknowledged the AOD prevention planned and facilitated a town hall Laurie Rodriguez, 949/240-7898, outreach accomplishments by meeting for youth and adults to email:[email protected] or Rodriguez and her Keystone Club discuss issues of concern to teens Mary Pham, 714/834-4194, email: teens. Their Red Ribbon Youth and community-wide solutions, [email protected].

It Only Takes One

he Friday Night Live just one individual can have on a a FNL chapter at Westminster TPartnership (FNL) Program larger population is demonstrated High School and requested is administered by by the actions of Steven Bui. our assistance,” said Sheila the Orange County When Steven transferred to Walsh, Project Consultant, FNL Department of Westminster High School Partnership Program, OCDE. “We Education (OCDE) during the 2008-2009 scheduled a meeting after school and funded by school year, he recognized at a nearby coffee shop to discuss the County of a leadership opportunity. the steps required to establish a Orange Health Steven had been an active new FNL chapter. It was the last Care Agency, member of the FNL chapter week of school, and when I arrived Alcohol and Drug Education and at his previous school, but FNL Steven was there with 15 of his Prevention Team (ADEPT). FNL was not offered at Westminster peers. It was amazing; we had to fosters healthy youth development High School. move outdoors to accommodate and encourages youth leadership everyone. The students were eager to address alcohol, tobacco, other “I received a call from Steven to have a leadership program to drugs and violence (ATODV) during the spring of 2009. He address ATODV prevention at issues in their schools and indicated that he and a few other their school.” communities. The influence that students were interested in starting Continued, bottom page 6

5 PREVENTION CONNECTION

Research Targets College Campuses

he college years are a time for Evaluation in Berkley, California misperception of drinking among Tpersonal growth, to explore initiated a 10-year comprehensive their peers and high-risk drinking new opportunities and set goals alcohol prevention study, Safer behaviors, such as underage for academic achievement. It may California Universities Project. and binge drinking and alcohol- also be a time PRC, founded in 1983, is impaired driving. of new-found NIAAA’s “Snapshot of Annual High- one of sixteen research Risk College Drinking Consequences independence centers sponsored by Environmental-risk management (2005)” indicates drinking by college that can students is responsible for 1,700 NIAAA, and is the only strategies are designed to reduce challenge deaths annually, over 696,000 assaults, one that specializes the potential for students to engage student values 599,000 unintentional injuries, and in alcohol and drug in problematic alcohol-related and behaviors. 97,000 sexual assaults. prevention research. behavior. These strategies identify These factors the factors that contribute to can contribute to a high level Fourteen campuses from students’ high-risk behavior and of alcohol use and a range of throughout the University of change the circumstances (social problems associated with drinking California and environment) among college students on California State so the risky college and university campuses University systems behaviors nationwide. are participating in are less likely this PRC research to occur. For In 2002, the National Institute of project. The two- example, an Alcohol Abuse and Alcoholism phase project uses increased (NIAAA) Task Force on College a randomized, presence Student Drinking issued a intervention of law Call to Action challenging the vs. control- enforcement research community to identify group experimental design to at major campus events has more effective prevention and examine how educational and been shown to reduce student intervention strategies to reduce environmental-risk management consumption of alcohol and alcohol consumption by college strategies can work independently related high-risk behaviors. students. In response, Prevention and together in a campus-wide Research Center (PRC) of the alcohol prevention effort. The California State University, Pacific Institute for Research and project strategies address students’ Fullerton (CSUF) and University

It Only Takes One, continued

Shortly after the start of school in his peers worked on the chapter students over the past year and the fall, Steven contacted Walsh constitution and identified a staff a half,” said Walsh. “This is a once again to request she meet member as the chapter advisor. testament to the advisors of the with the Activities Director at his The Westminster FNL chapter FNL clubs, that students feel school. When Walsh arrived for held its first meeting on January empowered to start new chapters the meeting, Steven and six other 8, 2010, less than a year from the in their schools.” students were there to participate. initial contact with Walsh’s office. At the conclusion of the meeting, For information visit the OCFNL permission was given to establish “The Westminster High School Partnership web site at ocfnl.org, a FNL chapter on campus. For FNL chapter is the third new or contact Sheila Walsh, 714/966- the next three months, Steven and chapter in the county started by 4287, email: [email protected].

6 PREVENTION CONNECTION

of California, Irvine (UCI) are alcohol policies, and intervene as highlighting alcohol-related Orange County’s participants in before behaviors escalate to problems such as violence and the Safer California Universities violence or vandalism. sexual assault. The awareness Project. During Phase I of the campaign also informs students project, 2003 through 2008, CSUF • Merchant Compliance of scheduled sobriety checkpoint and UCI were two of the project’s Checks: local law enforcement locations, and on-and off-campus seven-campus control group. officers visit licensed alcohol saturation and party patrols as Universities in the control group establishments to remind deterrents to high-risk drinking. maintained their existing campus licensees of the responsibilities alcohol prevention programs and and accountabilities associated New students receive an email provided baseline data on student with the sale of alcohol. The letter from the university’s Division drinking and drinking-related officers also inspect the premises of Student Affairs articulating the problems to the project through for compliance with State and importance of making responsible annual student surveys. local laws. The purpose of the decisions regarding alcohol and visit is primarily educational; highlighting campus alcohol CSUF, UCI and the other five however, officers will issue a policies. Alcohol prevention campuses in the control group citation if they see any major is a major component of the transitioned to Phase II of the violations during the inspection. mandatory new student orientation project in mid-2009 with the held in the summer before the implementation of the study’s Each campus is start of fall environmental-risk management required to implement semester/ strategies. The project protocol nine enforcement quarter on identifies specific activities to be events during the first California implemented by the universities to 10-weeks of the fall university increase law enforcement visibility, semester or quarter. campuses. and to comply with state alcohol Evidence suggests laws and campus policies regarding that, because many “When UCI the possession and use of alcohol. students initiate heavy transitioned These include: drinking during the to Phase II early days of college, of the study, • Sobriety Checkpoints: law the potential exists for excessive we identified a Law Enforcement enforcement operations in which alcohol consumption to interfere Team that includes representation every nth vehicle on a public with successful adaptation to from UCI campus police and roadway is stopped to investigate campus life. Irvine, Newport Beach and Costa possible alcohol and other drug Mesa Police Departments because impaired driving or other vehicle The awareness strategies of the we know many of our students live code violations. project target incoming and and party off-campus,” said Leigh transferring university students Poirier Ball, Associate Director, • Saturation/Party Patrols: and their parents. These strategies Health Education Center, UCI. increased police presence and are designed to educate students visibility surrounding on-and-off on California alcohol laws that are “While most of the enforcement campus student party/drinking reinforced by university policy, to activities are on campus, through events to ensure neighborhood inform students about the personal, the Law Enforcement Team and traffic safety, prevent social and academic consequences we have created infrastructure underage drinking, enforce of violating the law and university and opportunities for sharing alcohol-use laws and campus policies regarding alcohol as well information more effectively 7 PREVENTION CONNECTION

with our partner agencies,” said and expanded their merchant little time to party,” said Becerra. Poirier Ball. “Now, we also have compliance program.” “We do, however, have high-risk a California drinking going on, along with other Department “The CSUF related behaviors such as violence of Alcoholic campus police and sexual assault. The Safer Beverage are performing California Universities Project Control (ABC) saturation and party strategies are helping us to identify officer who patrols on campus this student population and target participates in and in community prevention services.” our meetings. neighborhoods The Safer with a high The effectiveness of the prevention California density of student strategies implemented through Universities Project has been residents,” said Becerra. “Through the Safer California Universities extremely helpful to our alcohol the awareness campaign, we have Project cannot be fully assessed prevention efforts; the residual informed students about the project until Phase II of the study is benefits have been even greater.” and its emphasis on enforcement. complete. The Project will continue When students see campus police through the end of the 2013 “Nearly all CSUF students live off- in residence halls or patrolling academic year. On participating campus due to limited on-campus residential neighborhoods, they Orange County campuses, the student housing; consequently, associate the police presence with project is coordinated through the our participation in Phase II of saturation or party patrols, which, UCI Health Education Center the Safer California Universities hopefully, is a deterrent to high-risk and CSUF Student Health and Project is a community-wide behavior.” Counseling Center, Health effort,” said Mary Becerra, Education and Promotion. Director, Health Education and “We consider attending CSUF Promotion, CSUF. “During the to be a protective factor against For more information on the Safer planning for Phase II, we partnered excessive drinking, as most of our California Universities Project with the City of Fullerton Police students work and the majority research, please contact Leigh Department (FPD) on the live at home with their parents and Poirier Ball, 949/824-9688, email: enforcement component. As a have family obligations. [email protected] or Mary Becerra, result of this partnership, FPD has Consequently, our student 657/278-2847, email: mbecerra@ increased DUI enforcement population is very busy with fullerton.edu.

ADEPT County of Orange Health Care Agency Headquarters 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept

Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected] Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG ALCOHOL & OTHER DRUG PREVENTION CONNECTION

County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

School Connectedness ~ Why It Matters

early all adults recall a summer filled with anxiety prior to entering Nhigh school and then once school started, feeling somewhat out-of- place or disengaged. Many students across the country struggle with the transition from middle school to high school and commonly experience Volume 8 increased stress, a decline in academic achievement and behavioral problems 2010 due to their new school environment. School connectedness, a concept that reflects the degree to which students perceive positive support and caring from adults and peers in their school IN THIS ISSUE environment, is a crucial factor in the successful transition from middle Page 1 school to high school. The National Longitudinal Study of Adolescent School Connectedness~ Health is a nationally representative study designed to examine how Why It Matters social contexts (such as families, friends, peers, schools, neighborhoods, and communities) influence teens’ Page 3 Superstars In Uniform health and risk behaviors. The study found when teens Page 5 consistently receive The Time To Talk Is emotional support, Now attention and positive recognition at school Page 8 they feel a sense of Youth Choose A belonging that fosters Brighter Future healthy growth and development. Connectedness to school has also been shown to protect students against high- risk behaviors such as alcohol, tobacco and other drug (ATOD) use, violence, decline in academic achievement and dropping out of school.

The Youth Connect (YC) Project, developed and funded by the County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team (ADEPT), is a youth outreach project designed to foster the development of healthy lifestyles and resiliency among 9th grade students through increased participation and connectedness to their school and community. In 2005, ADEPT partnered with the Orange County Department of Education (OCDE) Peer Assistance Leadership (PAL) Program to implement the YC Project at four Orange County high schools annually. Continued on Page 2 PREVENTION CONNECTION

The PAL Program, a peer-to-peer their advisors at each participating interactions between YC students school-based outreach program high school and discussed activities and freshmen to encourage their at many Orange County schools, designed to increase protective engagement with peers, school and offered the necessary infrastructure factors that had been implemented community.” and peer at other high leadership to schools. The In coordination with 9th grade implement students teachers, YC students at each of the strategies developed the participating high schools of the YC activities to adopted a class required for all Project. PAL complement enrolled freshmen, e.g. freshmen Program the existing English classes. YC students visited activities new student the classes for 15-20 minutes each include peer activities at month and facilitated a discussion tutoring and their school. of predetermined topics. The topics mentoring; “We wanted ranged from how to study for tests, facilitating sustainable community service opportunities, activities and group discussions activities that involved YC students and school services available to on ATOD abuse; peer mediation meeting with the freshmen students with personal or academic and conflict resolution; youth throughout the year,” said Petras. issues. The YC students ended development skills; and participation “Most schools have a new student each classroom discussion with in school and community service orientation, campus tours and an overview of upcoming campus projects. welcome events at the beginning activities and events, and encouraged of the school year. We recognized the freshmen to participate. This “The PAL Program and the YC the benefit of year-long sustainable sustaining peer outreach is popular Project fit well together, as with teachers and school both are based on the youth The following high schools have implemented administrators, who have development model where the Youth Connect Project observed an increase in the activities implemented freshmen participation in Buena Park High School are identified and initiated by school-sponsored activities Fullerton Joint Union High School District students,” said Elke Petras, PAL and events, which indicates Program Manager, OCDE, Century High School an increased level of Santa Ana Unified School District coordinator of the YC Project. connectedness to their new “High school PAL students are Corona del Mar High School school primarily in the 11th and 12th Newport-Mesa Unified School District grade and understand the stress El Dorado High School During the 2008-2009 school and anxiety associated with the Placentia Yorba-Linda Unified School District year, peer outreach services transition to high school. When Esperanza High School were provided by 68 YC they learned about YC, they Placentia Yorba-Linda Unified School District student leaders for 1,655 were excited about developing Laguna Beach High School freshmen across the four activities to help the freshmen Laguna Beach Unified School District participating high schools. students in their schools more Valencia High School Comparative data from a easily adapt to high school.” Placentia Yorba-Linda Unified School District YC survey administered to Trabuco Hills High School freshmen at the beginning of Petras conducted trainings for Saddleback Valley Unified School District the school year and again at the YC student leaders and the end of the school year,

2 PREVENTION CONNECTION

indicate an increase in various successful prevention activity training. Then, these YC students protective factors. At one high implemented by YC students. The provided the training to more than school, freshmen goal of the 400 freshmen at their school. reported a “Research has taught us that second only training is to 45.8% increase to family, school is the most important give youth the At the high schools where the YC in meaningful stabilizing force in the lives of young skills to identify Project has been implemented, participation people. The extent to which schools create and understand parents, teachers, school in their school stable, caring, engaging and welcoming complex media administrators and students have environment, environments is the extent to which all messages that observed that these activities are our kids will thrive.” 13.4% increase may influence improving academic performance, School Connectedness, Improving in meaningful Students’ Lives their behavior, attendance, classroom and school participation in Robert Blum MD, MPH, PhD. particularly participation; all of which indicate their community messages related an increase in school connectedness. and 13.8% increase in school to ATOD use and violence. In connectedness. December 2009, Petras trained 26 For information on the YC Project, Corona del Mar High School YC contact Elke Petras at 714/966-4458, Media literacy training is another students to conduct media literacy email: [email protected].

Superstars In Uniform he California National Guard Department of Justice Bureau of through the Office of National T Joint Task Force Domestic Narcotic Enforcement, Orange Drug Control Policy, a White Support-Counterdrug (JTFDS-CD), House cabinet level Drug Demand Reduction (DDR) position. DDR’s charter Program team has an innovative is to coordinate National approach to capture the attention Guard resources and of students for a conversation about personnel as direct support making healthy life choices and to local law enforcement, living drug free. Their guest speaker educational institutions lands a Black Hawk helicopter on and community-based the school playground, or arrives organizations in their drug driving a fully equipped military abuse prevention activities combat Humvee. The DDR team targeting parents and executes this strategy very effectively youth. to the delight of kindergarten through high school-aged students. DDR collaborates County, as the Southern California with community coalitions and The DDR Program was introduced Region Officer-in-Charge and prevention service providers to in 2004 as an Orange County drug Interagency Coordinator. DDR is support and enhance their existing abuse prevention and education now a nationwide program funded alcohol and other drug (AOD) program when Lieutenant Ruel through the U. S. Department of abuse prevention education Fuentecilla, California National Defense and advances strategic programs. Fuentecilla and his team Guard DDR, was assigned to the Counterdrug goals and objectives of six non-commissioned officers

3 PREVENTION CONNECTION

(NCO’s) assist with anti-drug accomplish a task. Meeting these the students about the negative displays, provide guest speakers and challenges develops team building, effects of drug abuse. Rather, we challenge students with outdoor problem-solving and leadership skills talk about life choices, leadership, activities that build self-confidence, for students of all ages. self-confidence and trust. We point communication and decision- out that to be responsible for an making skills. The DDR expensive piece of equipment like an team also addresses advanced technology helicopter, the parents on the social and pilot must demonstrate the ability to behavioral challenges make good choices, be trustworthy students face and offer and self-confident,” said Fuentecilla. parenting techniques that foster healthy youth “DDR team members volunteer development. During to be assigned to this program. the 2009-2010 academic Many of the team members have year, DDR team members a background in Counterdrug reached more than 8,000 enforcement and, therefore, have youth in the Southern seen the supply-side of the drug California Region with problem. They have a passion their prevention messages. Youth receives instruction in land navigation for working with youth and are using a military compass dedicated to drug abuse reduction. DDR team members They believe working with youth is are active duty National Guard Orienteering, another outdoor the most important work they can soldiers and airmen and their challenge, teaches students to do,” said Fuentecilla. uniforms immediately capture use a military compass, and then the attention of students. When working in teams, to navigate their “We believe that follow-up is as DDR stages a helicopter fly-in way through an obstacle course. important as our initial contact or features a Humvee as part of The objective of the exercise is to with youth. We work with the their presentation, the students demonstrate the importance of school resource officer or counselor are very excited. Almost instantly communication, following directions at schools where we have made the helicopter and Humvee crews and staying on course. Students are presentations to schedule an become role models for the introduced to the simulated annual follow-up event. The students and are treated like super effects of alcohol on their students remember us and stars, including requests for their vision and coordination swarm around us, all the autographs - equally as thrilling for by wearing Fatal Vision team members enjoy the the soldiers as the students. Goggles as an additional follow-up events,” said component of the field Fuentecilla. “Our focus is Second in popularity to the military exercises. Wearing the primarily on middle school equipment are the portable outdoor goggles, students attempt students, as science-based youth challenge activities DDR to walk a straight line, throw research supports this as the conducts on-site. The Rugged a ball or find their way through most effective time to develop social Outdoor Physical Experience a ROPES team challenge as a skills that foster resiliency.” System (ROPES) consists of a series demonstration of how alcohol can of real and imaginary obstacles affect their bodies. At no cost to the community, DDR designed to challenge groups and supports coalitions presenting individuals to work together to “Our objective is not to lecture one-time events, presentations and

4 PREVENTION CONNECTION

health fairs, as well as schools Outstanding State National Guard and community-based youth Drug Demand Reduction Program organizations desiring more Award. comprehensive prevention programs. For more information on the The outstanding work of the JTFDS-CD DDR Program, contact JTFDS-CD DDR team was Lieutenant Ruel Fuentecilla, recognized by the Community 714/558-6786, email: ruel. Anti-Drug Coalitions of [email protected]. America (CADCA), at the 20th Annual National Leadership Forum Awards Luncheon in February 2010, presenting Fuentecilla with the

The Time to Talk is Now

ommunity Service Programs, trend. Data cited in the report from in their lifetime, 19% of young CInc., Project Positive Action the 2009 Partnership for a Drug- people in Orange County report Toward Health (CSP Project Free America Attitude Tracking using or trying over-the-counter PATH) is initiating conversations Study indicate 20% of teens report cough and cold medications to get with healthcare providers on the having abused a prescription drug to high. rapid increase of prescription and get high and 10% of young people over-the-counter (Rx/OTC) drug report In mid-2009, abuse among youth. With funding having as part of a from the County of Orange Health abused countywide Care Agency, Alcohol and Drug over-the- initiative to Education and Prevention Team counter encourage (ADEPT), and in partnership with cough expanded law enforcement, academia and medicines dialogue medical professionals, CSP Project to get about this PATH has initiated a series of high. The trend, CSP- professional workshops to address 2007-2008 Project this increasing trend. California PATH and Healthy ADEPT The Prescription and Over-The- Kids Survey (CHKS) Orange collaborated with government Counter Drug Abuse Orange County data for abuse of these agencies, community-based County Comprehensive Report, drugs mirrors or slightly exceeds organizations and stakeholders issued by ADEPT in December the national trends: 17% of 11th to raise awareness among parents 2009, includes data from multiple grade students report having used and youth of the problem through sources quantifying this emerging prescription painkillers at least once countywide town hall meetings.

5 PREVENTION CONNECTION

“We identified that increased of the problem in the county, state 2008 CHKS data indicate 27% of awareness among health care and nationally, and to explore 11th grade students in Capistrano professionals and others who have strategies health professionals Unified School health conversations with parents can implement to reduce District and and youth was an important step in Rx/OTC drug abuse among 24% of 11th addressing this alarming trend,” said youth and adults. More than grade students Celeste Bentley, Program Supervisor, 50 healthcare professionals in Newport- CSP Project PATH. attended the workshop, some Mesa Unified traveling from Los Angeles School District In January 2010, CSP Project PATH and San Diego to attend. have used presented a Rx/OTC drug abuse prescription prevention workshop for healthcare CSP Project PATH staff pain professionals at Mission Hospital in researched and compiled medication (1 Laguna Beach. youth Rx/OTC drug abuse to 4 or more data specific times) to get Prescription & Over-the-Counter Drug Abuse to four high at least Prevention geographically once in their Workshop for Healthcare Professionals and lifetime. demographically January 28, 2010 diverse cities in the Using the 2007-2008 CHKS Topics and Presenters county: Fullerton, findings as well as other data, CSP CURES and Drug Diversion Orange, Newport Project PATH staff developed Sara Simpson, Department of Justice Beach and Mission workshops to increase awareness Special Agent in Charge Viejo. A primary of this increasing trend and • • • source of the data initiated contact with healthcare Emergency Room Trends and Methods for Physicians was the 2007-2008 professionals at schools, hospitals, and Patient Education CHKS, which is medical clinics, pharmacies, and Michael Ritter, MD, Emergency Room Physician reported by county, emergency service centers in the Mission Viejo Hospital school district, type of targeted cities. CSP Project PATH • • • Overview of Scheduled Drugs and school and by grade staff found that school nurses were Methods of Treatment level (5th, 7th, 9th, particularly interested in learning Thomas E. Freese, Ph.D., Director of Training and 11th grade) of the more about youth Rx/OTC drug UCLA Integrated Substance Abuse Program respondents. Analysis abuse. They were aware of a shift • • • of this data revealed away from abuse of illicit drugs Scope of Rx/OTC Abuse Among varying rates of Rx/ and observed new or different Orange County Youth OTC drug abuse problematic behavior among youth Deputy Lance Christensen Orange County Sherriff’s Department across all Orange on campus. The data CSP Project • • • County youth. For PATH presented helped school County Strategic Planning Report example, Capistrano nurses recognize the need for new and Drug Disposal and Newport-Mesa prevention strategies and revised Stacey Zapanta, ADEPT Unified School campus drug-use policy guidelines, Districts have some as generally campus drug-use of the highest rates of prescription policies address the use of illegal The goal of the workshop was to pain medication abuse among 11th drugs, not the abuse of legal drugs. increase awareness of the scope grade students in the county. 2007- In May 2010, Camille Coronel,

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Project PATH Health Educator, parents and youth about the harmful grade students from Newport-Mesa presented a Rx/OTC drug abuse effects of misusing or abusing these Unified School District have used among youth workshop to 90 drugs,” said Coronel. “We have been prescription pain medication to get participants at the quarterly meeting invited to present the workshop to high at least once (1 to 4 or more of the Orange County School the CHOC’s pediatric nursing staff times) in their lifetime, and in 11th Nurses Association. later this year.” grade that number jumps to 24%. That is a 200% increase across two “The workshop offered tips on Coronel’s educational outreach on grade levels,” said Umipig. what to look for on campus, such Rx/OTC drug abuse also included as empty prescription bottles a presentation to undergraduate “Each time we present Rx/OTC or prescription bottles being students in the Saddleback College drug abuse data the audience is very passed among students, informed Human Services counseling program receptive to the information and participants how youth are accessing as well as Student Health Services eager to learn more. The information these medications, and introduced staff at Fullerton College. is new to them. CSP Project PATH, prevention strategies in collaboration with ADEPT, is and awareness the first group to present on this campaigns that can topic in depth and we tailor the be initiated on their information in each presentation to campus,” said Coronel. the participants,” said Umipig.

Coronel also presented “I worked with an associate two, one-hour professor in the nursing program at workshops on Rx/ California State University, Fullerton OTC drug abuse (CSUF) to arrange presentations to nurses from the to the undergraduate and graduate Neonatal Intensive level nursing students. Then I was Care Unit (NICU) invited to conduct workshops for and Pediatric Intensive Care Unit more than 20 resident advisors from (PICU) at the Children’s Hospital of Project PATH Health Educator, student housing. Workshop topics Orange County (CHOC) in Mission Irene Umipig, introduced the Rx/ included trend data, type of drugs Viejo. She presented statistics for OTC drug abuse conversation being abused, how these drugs are the county and Capistrano Unified to the Newport-Mesa Unified being mixed, signs and symptoms of School District, discussed the School District Safe and DATE drug abuse and the consequences of methods of access to prescription (Drug, Alcohol and Tobacco this behavior,” said Umipig. medications, the types of medication Education) Advisory Committee. most commonly abused, and the The committee includes Heidi Ortiz, Project PATH Health signs and symptoms of abuse. assistant principals, counselors, Educator, is training first responders administrators and resource officers on the prevalence of Rx/OTC “The presentation to the NICU and from throughout the district. “The drug abuse. Working with Care PICU nurses was very different than level of Rx/OTC drug abuse Ambulance Service, Ortiz is our presentation to school nurses. among youth in the school district providing three-hour workshops for The NICU and PICU nurses see is concerning, particularly when emergency medical technicians and the results of Rx/OTC drug abuse. we look at the rate of increased paramedics on the type of drugs With the information we provided, use across grade levels. 2007-2008 most commonly abused, signs and they can initiate a conversation with CHKS data indicate 12% of 9th symptoms, accessibility and illicit

7 PREVENTION CONNECTION

street drugs. visibility billboards, public service advisors to engage youth and parents announcements and educational in conversations about the dangers CSP Project PATH is focusing materials. At presentations and of misuse and abuse. attention on the emerging trend of workshops throughout the county, youth Rx/OTC drug abuse through CSP Project PATH health educators For more information, contact town hall meetings, presentations are discussing strategies to reduce Celeste Bentley, Program Supervisor, and workshops, and a multi-media youth access, while encouraging CSP Project PATH, 714/441-0807, campaign that includes high healthcare professionals and youth email:[email protected].

Youth Choose A Brighter Future

he decision to drop out of Alamitos, opened Sunburst Youth structure and esprit de corps of Tschool is rarely spontaneous; Academy in 2007, at the Joint Forces the military to instill the values, it comes after years of frustration, Training Base in Los Alamitos to skills, education and self-discipline poor academic achievement and provide intervention services for necessary to succeed as adults. low attendance. Often, students who adolescents living in drop out of school have lost high-risk environments. The Youth ChalleNGe Program their motivation Attendance at the began as a 10-state pilot program in and receive little academy is voluntary 1993, and was approved by Congress emotional support for youth 16-to-18 years as a permanent program of the or encouragement at of age who are falling behind National Guard in 1998. It is funded school and at home. academically or have dropped out by the United States Department of high school, are of Defense Once students make the decision currently alcohol through the to drop out, they lack the tools and drug free, and National to compete in today’s society, have no past felony Guard Bureau, diminishing their chances for future offenses. in partnership success. High school dropouts, with the students in danger of not graduating The framework of states where or who are falling behind in school Sunburst Youth the program make up a significant portion of Academy is the is offered. the adolescent population at-risk National Guard Two Youth for experimentation and abuse of Youth ChalleNGe ChalleNGe alcohol and other drugs (AOD). Program, Programs are developed at the request of the available to California residents: The California National Guard, United States Joint Armed Services Sunburst Youth Academy serves Los in collaboration with the Orange Committee. The Committee’s vision Angeles, Orange, San Bernardino, County Department of Education was an intervention program for Riverside, San Diego and Imperial (OCDE) and the City of Los youth who are at-risk, using the counties; and, Camp Grizzly at

8 PREVENTION CONNECTION

the National Guard Training Base, Sunburst Youth Academy. “The a successful future. Camp San Luis Obispo serves academy environment removes all youth from northern and central distractions: family, friends, music, Applicants and their families attend California. television, drugs, etc. Initially, it a mandatory orientation followed by is a difficult adjustment. Through a personal interview with academy Youth ChalleNGe is a 17-month regimentation and discipline in staff. Sunburst Youth Academy program comprised of three a supportive, safe and drug-free received 400 applications for the progressive phases. The pre- environment, cadets develop self Cycle 5 class beginning in January ChalleNGe phase is a two-week esteem, learn to make healthy life 2010; 170 youth were invited to introductory and evaluation period choices and experience academic attend. There is no cost to attend followed by a 20-week residential improvement.” the academy and those not accepted phase. Entering the residential may reapply to the program. phase, youth are elevated to cadet status and begin a structured Upon arrival at the academy, curriculum focused on academic youth enter a highly achievement, decision-making structured environment as skills and physical fitness. The final academy cadets. They are phase of the program is a 12-month confined to the academy post-residential phase when cadets facilities and have no transition back into their community external communication. under the guidance of an academy- Each is assigned to a trained community mentor. platoon of 30 cadets. Male and female cadets rarely Woven through each phase of the “When the cadets arrive, they are co-mingle; they are assigned to Youth ChalleNGe program are street-smart but lack discipline, separate platoons, barracks and eight-core components. manners, and respect for themselves classrooms. Cadets follow a daily • Leadership & fellowship and others,” said Vogelsang. “Five regimen that begins at 5:00 a.m. • Community service and-a-half months later these same with personal hygiene, barracks • Job skills cadets are crying at graduation cleanup and physical exercise, • Academic excellence because their time at the academy followed by academic and personal • Responsible citizenship has come to an end. Staff have development class instruction. • Life coping skills become their surrogate parents. Cadets move to and from daily • Health & hygiene The cadets feel safe in the academy activities in formation and wear • Physical fitness environment and have bonded with military uniforms. Meals are served peers based on mutual respect and in a common dining hall. “The Youth ChalleNGe Program positive achievement.” is completely voluntary. There “Many of our youth come to the is no reason for youth to be here Acceptance into the academy is academy with some degree of other than for themselves. Many through a comprehensive application alcohol and/or drug experience. believe that this is their last process. Youth applicants are asked Youth ChalleNGe is a drug-free chance to get their life back on to write a short essay on how they program. We advise the youth and track,” said Lieutenant Colonel think the academy will help improve their families during the application Chad Vogelsang, California their academic and decision-making process that as cadets they will be National Guard, and Director of skills and improve their potential for drug tested,” said Vogelsang. “Six

9 PREVENTION CONNECTION

weeks into the program, we conduct on with a second or third chance. academy’s curriculum. In the a spontaneous drug test. After However because the program classroom, ACCESS staff provide a eight weeks, we invite the cadets’ is voluntary, if a cadet insists on challenging and nurturing learning families onto the base for a Family leaving we have to let them.” environment,” said Vogelsang. “As a Day Picnic. We drug test and bring measurement of a cadet’s progress, in a drug canine unit immediately Sunburst Youth Academy is a Youth ChalleNGe requires cadets to after the families leave the base, Western Association of Schools and pass a core components test, with a making it very Colleges (WASC) minimum of 80% proficiency, prior visible because we accredited to graduation.” want the cadets community to understand high school Following graduation from the we take drug use and partners academy, cadets return to their seriously. We with OCDE communities for the 12-month post- also drug test Alternative, resident phase of Youth ChalleNGe, when the cadets Community, and where they work closely with their return from their Correctional mentor. The student and family are home visitation Education required to identify a mentor prior weekends and Schools and to the student being accepted into after off-base Services the program. The mentor must be special events. If (ACCESS) someone who is neither related to they have a positive test, they are program for curriculum development the student nor living in the same expelled.” and class instruction. As a WASC household, but rather someone who accredited high school, upon will be a friend, a good role model The highest attrition occurs in the graduation from the academy, cadets and support of the student’s life first two-to-three weeks after youth earn 55 transferable high school style changes. The family is asked enter the academy. Nationally the credits, which can be applied toward to participate in the selection of program’s attrition is nearly 30%. a high school diploma or high school the mentor to ensure that both the However, over the past year Lt. equivalency diploma (G.E.D.) student and the family appreciate Colonel Vogelsang and his staff have Cadets attend class six hours a day and trust that individual. focused on cadet retention. During in an optimal learning environment Cycle 4 (July 2009-December 2009), designed to enhance educational “The mentor is a valuable and 164 students were invited to attend skills and instill a desire for essential element of the Youth the academy, of those, 140 cadets continued self-improvement. They ChalleNGe Program. The transition graduated, an attrition rate of 15%. are assigned to classes of 16 to 18 back into the community is difficult cadets, and classmates are together for the cadets,” said Vogelsang. “We “I want to do whatever possible to for the duration of the residential train each of the mentors and we help cadets successfully complete phase. bring them to the academy for a one- the program,” said Vogelsang. “The on-one mentor-cadet training so that program is specifically designed “Our partnership with OCDE each understands the importance to evoke learned responses. It is critical to the success we have and scope of their role. The mentor purposefully puts cadets into achieved at Sunburst Youth takes the place of the academy for situations where they have the Academy. OCDE ACCESS staff the cadets once they graduate.” opportunity to make choices, if they worked with us to incorporate make the wrong choice there are the eight core components of Mentors provide monthly feedback consequences and then they move Youth ChalleNGe into the to the academy on the progress of

10 PREVENTION CONNECTION

the cadets. If a cadet is experiencing factors that predict tobacco, alcohol and to debunking the myths of the difficulty with the transition, and other drug use, violence-related street.” academy staff will intervene with the behaviors, and other problem mentor to assist the cadet. During behaviors among senior high Steve Lownes, Marriage and the post-residential phase, cadets school age youth. Each session is Family Therapist, OCHCA, BHS also are encouraged to remain highly interactive, incorporating P&I, presented Project TND to connected with the academy. Many classroom discussions, role-playing, male cadets, in five classes totaling graduate cadets volunteer to address and effective verbal and nonverbal nearly 100 students. “The cadets incoming youth and their families communication skills. were fascinated by the information during orientation, volunteer for presented. Most of them knew what special work detail or assist with The curriculum is designed to foster was good about drugs, but unaware field trips and weekend events at the healthy youth development by of the consequences of drug use. academy. exploring three behavioral factors: After a few days in the classroom the • Motivation: attitudes, beliefs, cadets began to break through their Prevention Programs Foster expectations and desires denial,” said Lownes. “The class was Youth Development regarding drug use structured with male authority in the The Sunburst Youth Academy • Skills: social, self-control and classroom; the cadets paid attention, collaborative with OCDE facilitated coping and participated. The entire class the introduction of supplemental • Decision-making: how to ` participated! It was the best time I alcohol, tobacco and other drug make decisions that lead to have ever had teaching because the (ATOD) prevention programming health-promoting behaviors cadets were so involved.” into the academy’s curriculum. County of Orange Health Care “I enjoyed working Friday Night Live Agency (OCHCA), Behavioral with the female Partnership Health Services, Prevention and population at the Orange County Friday Intervention Division (BHS P&I) academy, they Night Live Partnership provided ATOD prevention services were receptive (OCFNLP), funded by to OCDE ACCESS schools and and participative. OCHCA and administered developed a pilot project to enhance Because the through OCDE, fosters the academy’s ATOD prevention academy is a healthy youth development programming. substance-free and encourages youth environment, it was leadership to address Project Toward No Drugs somewhat easier to ATOD and violence In 2009, BHS P&I introduced get through their issues in their schools Project Toward No Drugs (Project defenses,” said and communities. TND), an evidence-based ATOD Suzanne Etheridge, OCFNLP chapters, or prevention program from the Marriage and clubs, are located on University of Southern California, Family Therapist, school campuses and in Institute for Health Promotion and OCHCA, BHS community-based, faith- Disease Prevention Research, into P&I. “I had three based and other youth Sunburst Youth Academy’s heath classes of female serving environments. education curriculum. cadets, about 60 students in total. A chapter was established at the This was one of my most rewarding academy in January 2007 and Project TND is a three-week, teaching experiences. The cadets continued providing support through 12-session program focusing on were receptive to new information Cycle 4.

11 PREVENTION CONNECTION

At the beginning of each Cycle The cadets identified a personal neighborhoods and communities at the academy, 18-20 cadets are board of directors to serve as differently, with a sense of elected by their peers as the class mentors, selecting individuals in empowerment to make effective leadership team, serving as the their community with various skills, changes that create a healthier and student council and OCFNLP such as budgeting and financial safer environment for youth.” program participants. These cadets management; meet for an hour, once a week, for employment; “I believe this is the 8-10 weeks, where they work on academic tutoring, best residential program team-building, leadership and youth and social designed to address development skills. Each OCFNLP networking. The high school dropouts. class identifies an area of focus, cadets created More than 500 cadets including prevention strategies and a personal have graduated from activities to be implemented at the invitation, Sunburst Youth academy or in their community. outlining his/ Academy and returned her personal to their communities “One OCFNLP class of cadets objectives, for each over the past two and discussed the factors common member of their a half years. Of those, across their individual communities board of directors. 80% are in school full supportive of healthy choices and The invitations time, employed full time, those that were not. Then, they were sent prior or a combination of wrote a letter to each of their to the cadet’s both,” said Vogelsang. Lieutenant Colonel Chad Vogelsang community newspapers identifying graduation from “We measure our success California National Guard the community factors that the academy.” Director of Sunburst Youth Academy by how well the cadets were troublesome and included function when they possible solutions to create a safer “At the academy, the OCFNLP return to their community. Our community environment for youth,” program is customized to each class goal is to create viable, contributing said Sheila Walsh, OCFNLP Project of cadets, however, our primary community citizens.” Consultant. “Another OCFNLP focus on positive youth development class developed personal mentoring and leadership to address ATOD For more information, contact plans for transitioning back into their and violence prevention issues is Sunburst Youth Academy, 562/936- communities. consistent,” said Walsh. “We are 1750, web site: ngycp.org. helping cadets look at their schools,

ADEPT County of Orange Health Care Agency Headquarters 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept

Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected] Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG ALCOHOL & OTHER DRUG PREVENTION CONNECTION

County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

Three Projects ~ One Objective he County of Orange Health Care Agency, Tobacco Use Prevention Program T(TUPP) has initiated three comprehensive prevention projects to lower the prevalence of tobacco use among youth, as national surveys indicate that nearly 80% of adults who smoke began at or before age 18. Each project utilizes evidence- Volume 10 based strategies and best practices for intervention, community education and prevention services to reduce adolescent experimentation with tobacco products and 2011 lower prevalence for youth and adults.

“The projects were implemented over a three-year period ending in June 2011, I n This Issue which allowed us to develop partnerships, coalitions and a sustainable framework to institutionalize the projects within the selected communities,” said Barbara Page 1 Brashear-Weimar, Program Supervisor, TUPP. “During the first year of each project Three Projects~One our prevention providers conducted target audience research to establish baseline Objective data and used Geographic Information System (GIS) mapping (software that links data to geographic locations) to plan and implement community-level interventions Page 5 for tobacco prevention and education activities.” Transitioning the Challenges of Adolescence Reducing Teen Tobacco Use One of TUPP’s prevention projects was developed specifically to reduce tobacco use Page 6 among teens in the cities of San Clemente and San Juan Capistrano. The project was A Celebration implemented at Capistrano Valley, San Clemente and Junipero Serra High Schools by of Achievement National Council on Alcoholism & Drug Dependence-Orange County/ Community Alliance Network (NCADD-OC/CAN) health educators, in partnership with the Page 8 Capistrano Unified School District administration. Catching the Spirit of Red The project was designed to follow 9th grade students over three years (through 11th grade) to identify changes in their knowledge about the harmful effects of tobacco, Page 9 while participating in comprehensive classroom tobacco interventions, presentations Parent Power and a campus-wide tobacco prevention campaign. Continued on Page 2

We Have Gone Green!!! The County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team (ADEPT) Prevention Connection newsletter has gone green. To conserve energy and preserve the environment, this newsletter is now an electronic publication.

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NCADD-OC/CAN first conducted a were conducted each year featuring partnership with the Parent Teacher survey of current 11th grade students anti-tobacco message posters/banners Association (PTA) at San Clemente at each selected school to identify their and prevention education games and and Capistrano Valley High Schools. knowledge and perceptions of tobacco contests developed by the student NCADD-OC/CAN health educators use among high school age youth. task force. Anti-tobacco campaign also offered the parenting workshops The survey provided baseline data for message ads were placed in the school as a component in the Orange County the project, as these students had not newspapers and displayed on banners Sheriff’s Department Parent Project, received the classroom interventions at school athletic events. Prevention a 10-week parenting skills program or other prevention campaign education materials and anti-tobacco designed specifically for parents components. promotional items were with strong-willed or out-of-control made available to students children, open to parents throughout The project was at campus events. the county. uniformly conducted at the three A popular element of the “To establish sustainability of the selected schools. multiple components of this project, awareness campaign was The classroom we have focused on institutionalizing the annual art contest interventions included the prevention activities at the school focused on anti-tobacco presentations and district levels. Over the past three messaging. Students highlighting the years we have worked closely with a submitted original art pieces scientific data on faculty advisor and tobacco program for peer and faculty judging. the harmful effects coordinator at each of the schools. We The winning pieces were of tobacco use and provided each school with a tool kit to reproduced as posters for second-hand smoke, maintain the project, which includes display on campus and the prevalence of the project overview, educational throughout the community to highlight tobacco use in the media and the materials, and student classroom and the students’ creativity. At Junipero misperceptions of tobacco use among parent presentation curricula,” said Serra High School, NCADD-OC/ teens. Each classroom intervention Gwen Drenick, Program Director, CAN health educators and the student included a student pre-and-post NCADD-OC/CAN. task force sponsored the school’s presentation survey to identify changes annual pie-eating contest, reproducing in knowledge resulting from the Reducing Young Adult their awareness campaign messages on information presented. Tobacco Use hats, bibs, tablecloths and banners. According to the National Survey on “The administration and teachers at Drug Use and Health, tobacco use This project included a parent each of the schools were extremely among adults ages 18 to 24 years of education component as not only supportive of our objective. They age is more prevalent than among are youth influenced by their peers were willing to give up instructional older adults. To influence this age and media, research indicates they class time to accommodate this group and behavior, TUPP developed are also influenced by their parents. project,” said Tiffany McCune, Health a three year prevention project Parents were informed about tobacco Educator, NCADD-OC/CAN. designed to lower the prevalence of products popular with youth and the tobacco use among young adults prevalence of tobacco use in media. On each campus, NCADD-OC/CAN in the cities of Santa Ana, Cypress, Teens are huge consumers of media. health educators collaborated with Garden Grove and Huntington “If we teach parents and teens how school administration and existing Beach. Reaching this specific target to critically analyze media messages, youth leadership groups to form a population for prevention outreach they can use these skills regardless of student-led anti-tobacco task force to services is challenging as individuals how the message is delivered,” said develop and implement a campus-wide in this age group make diverse and McCune. tobacco prevention education and independent choices regarding awareness campaign. Four tobacco education, employment and lifestyle The parent presentation was awareness events at each high school after leaving high school. offered in English and Spanish in

2 PREVENTION CONNECTION

The objectives of the project were to MTV, VH1, and Comedy Central. receptive to discussing products and implement a tobacco prevention media research outcomes that were new or campaign and conduct educational “CSP Project PATH partnered trendy,” said Williams. outreach to inform young adults on the with the community colleges and harmful effects of tobacco use, while vocational schools to offer educational To help with project sustainability, building coalitions and partnerships presentations and display the media CSP Project PATH developed a tool for long term sustainability of the campaign elements. We offered kit that includes resource information, project components. During the first our presentation as a service to the copies of the media campaign year, Community Service Programs, students through the college student elements and an outline of the Inc., Project Positive Action Toward health centers and as a classroom educational presentation. Health (CSP Project PATH) health presentation,” said Vicki Williams, educators, in partnership with Project Coordinator, CSP Project Reducing Youth Access to community colleges in the cities of PATH. Tobacco Santa Ana, Cypress and Huntington Building Community Partnerships Beach, conducted 1,387 baseline Reducing youth access to tobacco surveys to assess the attitudes about requires the effort of an entire tobacco use among young adults prior community, including tobacco to the launch of the media campaign retailers. In partnership with America and educational presentations. On Track, TUPP developed a three year project to engage the retail Informed by this baseline data, CSP business communities in the cities Project PATH developed a media of La Habra and Anaheim with a campaign utilizing venues and media variety of methods to encourage the outlets determined to be highly responsible sale of tobacco products. visible to a large segment of the adult population ages 18-24 years old. To initiate the project, America On The media campaign addressed the Over the three years, CSP Project Track health educators identified the harmful effects of tobacco use and PATH presented to more than 980 tobacco retail establishments in the the dangers of second and third hand adults ages 18 to 24 years of age. selected cities. Using GIS mapping to smoke. A total of 94 media ads were Presentation topics included the latest target clusters near schools and tourist placed in the first and second years of scientific information on tobacco, venues, the health educators identified the campaign, and 63 ads were placed the prevalence of tobacco use in 75 tobacco retail establishments in during the third year. Media campaign media, the cost of smoking and the the City of La Habra, and 212 in the materials were displayed at venues environmental impacts, new products City of Anaheim. The overarching in the selected cities: on community on the market, and the effects of objective of the project was to educate college and trade school campuses, second and third hand smoke on these 287 retail merchants to ensure on bus shelters and bus banner ads, adults, children and pets. A pre-and their compliance with existing state billboards, kiosks, Web sites and as post-presentation survey was used to and municipal laws regulating tobacco streaming video ads in Coffee Bean identify changes in perceptions and retail sales and local window signage and Juice It Up! stores. knowledge. ordinances.

In collaboration with students from “We tried to engage this audience During the first year of the project, the Art Institute of California, CSP with information that relates to their America On Track staff and adult Project PATH developed public service current lifestyle. The discussion of new volunteers accompanied teens (under announcements (PSAs) during year nicotine/tobacco products resonated 18 years of age) in carrying out a two of the project. The PSAs aired with them because they were unaware tobacco purchase survey or ‘attempted 234 times over a four-week period on of the harm associated with these buy’ at each of the 287 retail the Time Warner Cable Company, items. Also, they responded to the establishments. The purpose of the primarily on six-networks that young concept that secondhand smoke survey was to determine whether the adults frequently watch, including was harmful to pets. They were very salesclerk would have sold tobacco to a

3 PREVENTION CONNECTION

minor without identification, however, was developed several years ago; materials were distributed to retail no actual purchase is made. however, it had not been implemented merchants as flyers, stickers, window in the cities of La Habra or Anaheim. decals and penny trays. Merchants who refused to sell tobacco The program recognizes the business products to the teens received a letter owners and the businesses for During each year of the project explaining the survey conducted at being responsible members of the 2,000 target population surveys their place of business, congratulating community by upholding the tobacco were collected to assess the level of them on their compliance with the retailing laws. “It is a fantastic way knowledge regarding the consequences law. Merchants who would have to reward merchants for following of providing tobacco to a minor. sold tobacco to the the law. We wanted “Individuals in this age group were teens received a letter them to see us as unaware of the legal consequences. summarizing the survey partners by helping We conducted a total of 6,000 surveys conducted, their failure them to comply with to assess the effectiveness of the to comply with the law the laws so they are awareness campaign. Over the three- regarding tobacco sales, not susceptible to year project, there was an increase and a merchant resource a fine,” said Claire in the number of people who could packet that included Braeburn, Executive identify the $200 fine for purchasing information on tobacco Director, America or supplying tobacco to a minor. In retail laws, licensing and On Track. the first year of the project, 14% of local signage ordinances. individuals surveyed could correctly In the final year identify the $200 fine, but in the America On Track of the project, third year of the project, 66.5% of health educators initiated a merchant 159 or 60% of the tobacco retailers individuals surveyed could correctly education outreach campaign, received 5-Star Merchant Awards. identify the fine, indicating almost a visiting all 287 retail establishments The challenge for many merchants five-fold increase in knowledge among quarterly to inform them of the laws not qualifying for the award was the targeted population over the three regulating tobacco retail sales, assist compliance with local window signage years of the project,” said Braeburn. with window signage compliance, ordinances. The final teen ‘attempted and provide resources to obtain the buy’ activity of the project identified Overall, TUPP provides necessary licenses and permits. The only one retail establishment failing comprehensive prevention and free health educators also created stickers to comply with the law regarding the cessation projects that address the and signage to remind the retailers and sale of tobacco to a minor. Based on public health problem posed by customers of the legal age to purchase the data collected, the project lowered tobacco use throughout Orange tobacco products. the illegal sale of tobacco to minors by County. TUPP’s projects encourage 97% in the selected cities. individuals and communities to make As a result of the educational lifestyle choices consistent with a outreach component of the project, Reducing Social Access healthy and safe environment for in June 2011 America On Track A second component of this project youth and adults. health educators documented 100% was a social sources campaign, compliance among the targeted targeting males 18-to-35 years of age TUPP tobacco prevention and merchants in posting required retail on the consequences of providing cessation projects are funded by licenses. Retail establishments that tobacco to anyone under 18 years of Tobacco Settlement Revenue Funds demonstrated compliance with age. A media campaign was developed administered by the County of Orange tobacco retail sales laws and sign to inform the target audience of the Health Care Agency. For information ordinances for three consecutive law and associated fine for providing contact Barbara Brashear-Weimar, quarters were recognized as a 5-Star tobacco products to minors. The Program Supervisor, TUPP; 714/834- Merchant. campaign appeared in the local 3232, email: BBrashear-Weimar@ newspapers, bus shelters, and phone ochca.com. The 5-Star Merchant Award program kiosks in the selected cities. Campaign

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Transitioning the Challenges of Adolescence dolescence is a time when youth in healthy activities as an their positive responses to situations Ayouth begin to assert their alternative to being home alone or are reinforced by adults and peers.” independence and may feel separated unsupervised after school. from the support systems they enjoyed The LYN program sponsors a monthly during elementary school. The degree Students self-select to participate in community service activity. LYN to which intermediate school youth LYN, often encouraged by parents, youth volunteer at food banks, collect feel connected to their school, family siblings or LYN peers. The program toys and assemble food baskets for and community are important factors is open to all intermediate school holiday distribution, and participate in in whether they are likely to fall behind students and class sizes range from 15- an annual graffiti cleanup event. academically, drink alcohol, smoke, to-25 students per school. use drugs or engage in other high- “LYN students like doing things risk behaviors. for others and improving the appearance of their community. Latino Youth Network (LYN), They receive positive feedback a program of La Familia, is an from the community during and after-school alcohol and other after these events, which makes drug (AOD), violence and crime them feel appreciated,” said prevention program designed to Nick Amezcua, LYN Prevention assist intermediate school youth Specialist. “We discuss their to make healthy life choices. La feelings about helping others as Familia, a California Hispanic part of the monthly classroom Commission on Alcohol and Drug discussions.” Abuse, Inc. (CHCADA) enterprise, provides bilingual family support “I started working for LYN seven services and AOD treatment and Students meet in a classroom setting years ago, with a group of rather prevention services for Latinos in for 90 minutes twice a week, where spirited students,” said Gomez. “It Orange County. they participate in discussions and took two weeks before they would give an educational activity centered me a chance! Then slowly they started LYN is a component of the after- around a monthly youth development to open-up and began to appreciate the school program at four intermediate topic such as self-esteem, effective LYN curriculum. Now some of these schools in the Santa Ana Unified communication, respect, or academic same students are attending the best School District (SAUSD) that serve achievement. Each monthly topic is colleges and universities in the state. the Latino community. Students are addressed from three perspectives; how They still come back to be involved ages 11-14, in fifth through eighth the topic relates to the student’s sense with LYN and to work with the youth grade. Hispanic/Latino enrollment of community, family interaction and in the community.” for the 2009-2010 academic year at self. the four intermediate schools offering To support LYN students’ post- LYN ranged between 93% and “We start each class with a group intermediate school connectedness 99%: Gerald P. Carr Intermediate, discussion. It gets lively, everybody to the program, Gomez established McFadden Intermediate, Sierra wants to talk,” said Jonnathan Gomez, a LYN Leadership Council for high Preparatory Academy and Spurgeon LYN Prevention Supervisor. “Much school and college-age students. Intermediate. (California Department of the classroom discussion focuses LYN Leadership Council students of Education) on how a situation makes the student volunteer to help with LYN-sponsored feel. For example, if you do something community service projects, field trips The SAUSD after-school program wrong at home, how do you feel? If and events, and they are mentors and includes time for students to complete you helped your parents without being role-models for LYN students. their homework followed by a wide asked, how do you feel? The students range of age-appropriate activities, share their experiences and feelings LYN staff also provides educational such as LYN, designed to engage with the class. It is empowering when workshops to community, school

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and parent groups on topics such as to their parents. It is helpful for parents widespread acceptance of alcohol use parenting, youth access to alcohol to gain a better understanding of the within the Latino community has on and drugs, signs and symptoms of influences that impact today’s youth youth.” drug abuse and cross-generational and to learn how to communicate communication skills. Each year they more effectively with their children,” Gomez and Amezcua agree, “We host a Thanksgiving Dinner for LYN said Gomez. see the impact the LYN program has students and their families at the La made on students that are now in high Familia facility. “At the family workshops we discuss school. They are making good choices the signs and symptoms of drug use, and we strongly believe it is because of “Incorporated into the holiday event access to alcohol and drugs, and the what the LYN program taught them.” is a workshop for the students and importance of academic competency,” their parents on communication, said Amezcua. “The parents are like For more information, contact values, respect and family traditions. sponges; they have questions and more Jonnathan Gomez, 714/479-0120, The students are growing up in an questions. For example, most parents email: [email protected]. environment that is largely unfamiliar are not aware of the impact that the

A Celebration of Achievement

n November 2010, the Faiths and County. Today, the Coalition and community organizations IInstitutions Together for Health membership represents diverse faith- to support coalitions to prevent and (FAITH) Coalition celebrated its 10th based organizations and prevention reduce substance abuse among anniversary with an impressive list providers from throughout the youth. of accomplishments in facilitating county,” said Lourdes Gutierrez, partnerships among alcohol and Project Coordinator, CSP Project Faith “The City of Garden Grove is very other drug (AOD) prevention in Youth. supportive of the DFC grant. We find providers and faith communities in city government to be proactive and Orange County. A highlight of the Building Community Capacity responsive to the needs and concerns anniversary event was the presentation One of many accomplishments of the community. The Garden Grove of the FAITH Coalition Visionary featured during the anniversary Police Department (GGPD) signed Leadership Award to Michael event was the award of a Drug a Memorandum of Understanding Cunningham, Chief Deputy Director, Free Communities (DFC) Support with CSP Project PATH, which was California Department of Alcohol Program grant from the Office of included with our grant application,” and Drug Programs. Cunningham National Drug Control Policy and the said Gutierrez. was instrumental in establishing Substance Abuse and Mental Health the Coalition by bringing together Services Administration in October A comprehensive community representatives from faith communities 2008. The five-year grant was received assessment was conducted during and prevention providers for a by CSP Project PATH on behalf of the first year to identify and analyze workshop titled ”Involving the Faith the FAITH Coalition and the City of environmental, social and individual Community in Prevention” in October Garden Grove. The goals of the grant factors that contribute to alcohol 2000 hosted by Community Service are: and other drug problems in the City. Programs, Inc. Project Positive Action • To reduce alcohol and marijuana California Healthy Kids Survey Toward Health (CSP Project PATH). use among youth, and over data for the Garden Grove Unified time, adults in Garden Grove School District (GGUSD) were “The FAITH Coalition is a direct by addressing the factors in a used to identify AOD use among result of Michael Cunningham’s community that enable problematic Garden Grove youth. The Alcohol/ vision and the workshop he facilitated. behavior Drug Sensitive Information Planning It was the first prevention outreach • To strengthen collaboration System, an analysis of GGPD calls to the faith community in Orange among local government agencies for service, provided both a visual

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and a statistical “picture” of police youth and also shared his views as our parent meeting survey indicated events involving alcohol and other a parent of teens. A psychologist 97% of participants were supportive drugs. Community stakeholder addressed the parents on how to talk of holding adults accountable for interviews and focus groups with with their children about substance underage drinking in their homes. youth and adults were conducted abuse prevention strategies, signs and They recognize the prevalence and to assess community perceptions of symptoms of AOD use. The final harmful effects of underage drinking substance abuse among youth and speaker was a school counselor who in their community. The DFC Task local conditions that may contribute to informed parents about the District’s Force has developed a Policy Brief AOD use. substance abuse disciplinary policies. for a Social Host Ordinance which is being shared with stakeholders,” said Representatives from the Gutierrez. FAITH Coalition, Project Faith in Youth, GGUSD, GGPD, A Social Host Ordinance has proven neighborhood coalitions and to be an effective tool used nationwide community organizations to address underage drinking. The came together to establish the ordinance holds parents/adults Garden Grove DFC Task Force. responsible and assesses a fine for The Task Force, facilitated by underage drinking in their home, Gutierrez and Stephan Lambert, whether or not they are present at the Health Educator, Project Faith time of the incident. in Youth, used the community assessment baseline data to plan As the Garden Grove DFC Task and implement community- Force moves into year three of the wide strategies that address grant implementation, it is focusing alcohol and marijuana access and use “The parent meeting discussions on expanded outreach opportunities among youth. reflected common issues and concerns, with the GGUSD, the City’s family while also highlighting specific and community resource centers and Partnering with the GGUSD, the Task cultural issues related to how parents community organizations. The Task Force provided technical assistance in communicate with their children. Force has also developed a partnership conducting a series of Drug Awareness Some parents were more comfortable with cable television Channel 3 Parent Meetings held at each of the than others in setting boundaries, in Garden Grove to promote and nine high schools in the District. monitoring their children’s activities or publicize the DFC Task Force Parents of students attending the talking openly about personal feelings objectives and educational activities. District’s 10 middle schools were also and emotions,” said Lambert. “Parents invited to attend. These meetings were left the meetings with new information The DFC grant is bringing together presented in English with simultaneous on parenting strategies and a feeling of City government, prevention agencies translations into Spanish, Vietnamese connectedness to their neighbors and and community organizations in and Korean. the community in addressing AOD the City of Garden Grove to reduce issues.” alcohol and marijuana use among Each workshop featured a panel youth, and over time among adults. of speakers who addressed youth More than 1,000 parents attended the AOD use from multiple perspectives. 10 Drug Awareness Parent Meetings, For information contact Lourdes Lambert, as the lead presenter, held November 2009 through May Gutierrez, 949/757-1096 extension discussed the popular drugs of abuse 2010. Each participant completed a 288, email: lgutierrez@ cspinc.org among youth and their harmful post program survey to evaluate their or Stephan Lambert, 949/757-1096 consequences, and shared the key overall increase in knowledge of AOD- extension 226, email: slambert@ findings from the Garden Grove related issues and to identify their cspinc.org. community assessment. A Garden support of policy initiatives that would Grove police officer spoke on the legal hold adults accountable for underage consequences of AOD use among drinking in their homes. “Results from

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Catching the Spirit of Red visit to South Junior High School anti-drug message,” said Ho. Partnership and Marsha Stanton, A (SJHS), Anaheim Unified School representing Kings Pharmaceuticals. District, during the last week of Ho, Club Live members and volunteers Sapp and Stanton spoke about the October 2010 brought new meaning facilitated an overwhelming number significance of Red Ribbon Week, to the expression “seeing red,” when of events and activities focused on the students’ responsibility as role- the school was decorated top-to- the spirit of Red Ribbon Week. They models for younger students, and bottom, inside-and-out in celebration began by hosting a Red Ribbon Week the importance of continuing AOD of Red Ribbon Week. Each year Red training in September, attended by prevention activities in their school Ribbon Week brings millions of young 140 youth from schools throughout and community throughout the year. people and adults across Orange County. To decorate the country together to the school for Red Ribbon “The assembly exceeded our honor Drug Enforcement Week they created posters, expectations. The students connected Administration agent hung banners and sponsored a with the prevention messages,” said Enrique “Kiki” door decorating contest, which Ho. “Our goal was to engage every Camarena. His tragic led to more than 40 office and student by accessing outside resources death in 1985 sparked classroom doors displaying that might not otherwise be available a grassroots movement AOD prevention messages. to them. The overarching message of aimed at reducing the In addition, Club members the assembly, and the entire week, was demand for illegal drugs distributed strips of red paper for students to understand they are by raising awareness of for each student to write a never alone in their decision making. the need for alcohol and other drugs personal living drug-free message, They have an entire school and (AOD) and violence prevention, early fashioned the strips into chain loops, community for support when they are intervention and treatment services. and created a 1,400 piece red chain faced with decisions regarding AOD displaying the messages, which was use.” Spearheading the Red Ribbon Week draped around the exterior of the activities that transformed SJHS school building. into a classic example of youthful enthusiasm and commitment was Club SJHS’s Red Ribbon Week was Live, a program of the Orange County filled with surprises and special Department of Education Friday guests. Jay Johnstone, retired Night Live Partnership (OCFNLP). left-handed hitter and outfielder Club Live is a club, or chapter, for for The Los Angeles Angels of middle school-age youth located Anaheim and a 20-year veteran on school campuses, in faith and of major league baseball, spoke community-based organizations, and to the students at a lunchtime in other educational environments that rally about the negative effects of In February 2011, Ho learned South foster positive youth development and AOD abuse and the importance of Junior High School was selected for leadership skills through AOD and making healthy life choices. Another the National Family Partnership 2010 violence prevention activities. lunchtime rally featured two members National Red Ribbon Week Award. of the Angels Strike Force Team, The award was officially announced SJHS Club Live members planned and Los Angeles Angels of Anaheim in Washington D. C. at the National implemented their Red Ribbon Week goodwill ambassadors, who presented Family Partnership dinner and at the activities with guidance from Linh Ho, autographed team and player pictures Community Anti-Drug Coalition eighth grade teacher and Club Advisor. to students based on their correct of America’s National Awards “Club members wanted to present answers to an AOD prevention quiz. Luncheon. Sapp’s comments at the activities that engaged the entire announcement included, “Your school student body. They wanted every The highlight of the week was a and your community partners are true element to be inclusive and to reach as student body assembly featuring Peggy role models for building community many students as possible with their Sapp, President of the National Family and delivering a drug free message.”

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“Implementing the Red Ribbon Week partners: Parent Teacher Student For more information, contact Linh activities was extremely rewarding. Association; County of Orange Health Ho, Club Live Advisor, South Junior We could not have executed such a Care Agency Alcohol and Drug High School, 714/321-0805, email: comprehensive program without the Education and Prevention Team; and [email protected]. support of our school administration, the Orange County Department of the community and our program Education,” said Ho.

Parent Power

arental influence is one of the and Community Services (EPICS) skills and strengthen family resiliency. Pmost important factors in keeping Program provides innovative parenting CSPP is an 11-week group series, children safe. Close relationships, programs to strengthen and stabilize which includes two multi-generational healthy open communication, the family framework. workshops that bring the parents and and perceived parental support children together to work on a shared are especially important during As a result of the State of California, activity, practice their newly acquired adolescence, as children experience Mental Health Services Act, the skills and celebrate their achievements. many physical and emotional changes. Prevention and Intervention However, many parents believe they Division was created to have little power over their children, implement prevention and early according to the National Center intervention (PEI) programs on Addiction and Substance Abuse as specified in the PEI plan (CASA). that was developed from a comprehensive countywide The County of Orange Health Care mental health services needs Agency, national advocacy groups, assessment and approved by and local prevention organizations the Department of Mental are reaching out to diverse parent Health. The PEI plan identified populations with innovative programs the need for parenting that encourage positive parent-child education and support services, relationships. These programs provide prevention and early intervention The children’s group provides both the tools, skills and support to build services for families with a recovering age-appropriate education and support more healthy and cohesive family or addicted parent, for families with while validating their feelings and units. a mentally ill parent, and for families experiences as a member of that with a child in the juvenile justice family. Group topics addressed include Strengthening the Family system and a sibling in the home. safety, coping, feelings and problem Framework solving. Parenting is particularly challenging Children’s Support and for vulnerable adults and families Parenting Program The final component of CSPP is an struggling with the effects of mental The Children’s Support and Parenting advanced parenting workshop offered illness, addiction, or with a child in Program (CSPP) is an innovative at a six-month interval for families the juvenile justice system. To reduce program to reduce the impact of who have completed the initial the effect on children being raised in mental illness and addiction on workshop series. families exposed to these conditions, children being raised in families the County of Orange Health Care impacted by these disorders. The CSPP is offered at residential Agency, Behavioral Health Services, educational groups facilitated by treatment centers, shelters, transitional Prevention and Intervention Division, trained mental health professionals are living facilities and family resource Education, Prevention, Intervention designed to build effective parenting centers throughout the county. Since

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the program was initiated in mid- problem behaviors, while improving Through case management, a Positive 2009, more than 300 families have social skills and school performance. Parenting Program also known as participated in the program. Triple P, participation in teen parent All of the workshop series include support groups and a developing According to Chip Pope, Service Chief 12 sessions, however the parent mentoring component, each of the EPICS Program, “The biggest groups are encouraged to complete an participant is given the tools to help concern, particularly for parents additional four sessions by meeting them address the significant challenges recently out of treatment or still in as an independent support group to they face in their own development treatment, is their ability to rebuild finish the last four sessions of the and that of their children. their family framework. The parents curriculum. The STC facilitators must be willing to change behavior to assist with this process by making create a healthy and safe environment themselves available to the group for their children. It is a huge risk for technical assistance. on the part of the parent and the children.” The goal of the independent meeting portion of the STC Stop the Cycle Program program is to establish effective The EPICS Stop the Cycle (STC) and sustainable support networks program is designed to assist the for the families. For many siblings and parents of youth involved parents, especially single parents, in the juvenile justice system. The emotional support and positive intent of this program is to create a reinforcement are not available to more stable family environment for “The Youth As Parents Program them at home. Using this model, STC the siblings in the home, through has been in place for over a year and provides ongoing self-help parent and improved parenting skills and the more than 70 parenting teens have family support groups throughout development of a support system completed the program. I expect the the county. To further encourage for the entire family. Participants program will grow exponentially as we participation in and sustainability of are referred into the program from a build a more comprehensive support the support networks, parents who variety of service providers including system to serve the needs of this fragile have completed the STC program are juvenile court, juvenile probation and population,” said Pope. invited to volunteer as co-facilitators social services, or a family can self- for future STC program workshops. refer into the program. The EPICS parenting programs are available to all Orange County The program has been in place for a The 12-week STC program is offered families. Workshops and meetings year and a half, and there are three at community-based juvenile probation are held in the evening; a meal, child ongoing support groups. To date, 120 centers, and it is structured similarly care and transportation assistance families have completed the program. to CSPP in that participating families is provided. “There is such a need are separated into workshop groups throughout the county for parenting Youth as Parents Program of parents, teens, and younger and life skills among adults and youth. Youth As Parents is a program adolescents. Parents learn and practice As our programs continue to create for pregnant and parenting teens prevention and intervention strategies and build support networks we are to prevent or lessen the impact of for harmful teen behaviors such as hopeful the influences will impact mental and emotional problems, truancy, alcohol and other drug use, families beyond those being directly substance abuse, domestic violence or gang involvement, and violence. served,” said Pope. involvement with the juvenile justice The teen component empowers and system. In addition, the program teaches skills to exercise self-discipline, For more information, contact Chip addresses emotional and behavioral set personal goals, accept responsibility Pope, Service Chief, County of Orange problems early in their children’s for actions, self-respect, and nonviolent Health Care Agency EPICS Programs, development. problem solving. The component for 714/480-4653, email: cpope@ochca. youth 5-10 years of age aims to reduce com.

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A CALL TO ACTION~TALK available from the MADD Web “Research indicates that 1-in-5 teens In a nationwide initiative to reduce site and through an introductory binge drink, but only 1-in-100 parents underage drinking and encourage 30-minute parent workshop presented believe their teens binge drink. There parents to talk with their children at Orange County schools, service is a disconnect between what parents about alcohol use, Mothers Against clubs, Parent Teacher Association think their teens are doing and what Drunk Driving (MADD) announced (PTA) meetings and other adult group they are actually doing,” said Griffin. the Power of Parents, It’s Your meetings. “Also, parents are not aware of the Influence® program on April 21, 2011 influence they have on their teens; that at a series of highly promoted press The parent handbook offers guidelines their teens will listen to them. The conferences in the cities of New on how to have family handbook is helping to open the lines York, Dallas and San Diego. conversations about of communication within the family. underage drinking. It is empowering parents to talk to April is national Alcohol It also helps parents their children about underage drinking. Awareness Month and a to identify their Improved communication between component of the MADD personal style of parents and their children is good for Power of Parents parenting and many reasons.” program identifies the responses that April 21 as national various parenting For more information, contact Mary POWERTALK 21 Day, a day for styles may elicit from their children. Beth Griffin, Executive Director, parents to talk with their children There are tips on how to alter or MADD-OC, 714/838-6199, email: about alcohol and underage drinking. modify parenting styles to more [email protected]. MADD identified April as an effectively communicate, and strategies important time of the year, before to help teens overcome the negative prom, graduation and summer influences of their friends and peers. MAKE EVERY DAY A vacation, for this conversation between FAMILY DAY parents and their children. It is the “We have been conducting the The Parenting time of year when many parents workshops in Orange County since Initiative request assistance from organizations October 2010. The workshop is short Program, like MADD on how to engage teens and to the point, and it fits perfectly facilitated and in a fact-based conversation about into a lunchtime meeting agenda. funded by the this high-risk behavior. The goal of The feedback we have received from County of MADD’s parent initiative is to provide workshop participants has been very Orange Health strategies and tools that parents can positive. We are not telling them Care Agency, use to prevent underage drinking in how to parent; we are giving them Alcohol and their families. conversation tools” said Mary Beth Drug Education and Prevention Team Griffin, Executive Director, MADD- (ADEPT), was launched in 2010 in Dr. Robert Turrisi of Pennsylvania Orange County (MADD-OC). the City of Anaheim. Pauline Stauder, State University has developed a Program Supervisor, ADEPT, stated handbook for parents of college Workshop facilitators discuss research- the aim of the Initiative is to increase students on how to talk with based data regarding frequency of awareness of the influence parents their children about alcohol that alcohol use among teens, the effect have on their children in preventing successfully reduced underage drinking of alcohol on teen brain development alcohol and drug use. This Initiative and the behaviors associated with and misperceptions about underage provides parents with the tools to alcohol use among college freshmen. drinking. More than 100 participants build more cohesive families; increases MADD has partnered with Dr. Turrisi have attended the MADD-OC awareness of parenting resources in adapting his handbook for parents parenting workshops to date and available within the community; and of high school students. MADD-OC staff has trained an encourages parent involvement in the additional 15 health educators from schools and community to create a The “Parent Handbook For Talking various Orange County community safer, healthier environment for all With Teens About Alcohol” is agencies as workshop facilitators. children. 11 PREVENTION CONNECTION

Stauder has drawn upon existing The Initiative began with a media tools and resources to effectively research and evidence-based programs campaign utilizing bus banner address these critical issues in their to identify parenting workshops and advertisements featured on eight buses families.” presentations that provide the tools for three months in Anaheim. The and techniques to build positive Solution is You advertising campaign For more information, contact Pauline parent-child relationships, family theme is designed to convey a simple Stauder, Program Supervisor, ADEPT, and school cohesiveness, parenting message: 714/834-2094; email: PStauder@ effective parenting skills, and Talk with your ochca.com. tools for parents to initiate children. age-appropriate prevention The parenting programs offered conversations with their To support the by the County of Orange Health children. All presentations, campaign, ADEPT Care Agency, advocacy groups and workshops and materials are collaborated prevention organizations are informing offered in English, Spanish with 211 Orange parents with innovative and effective and Vietnamese, at schools, County, a free strategies that encourage positive community agencies, and and confidential parent-child relationships. Many of the parent-type organizations, information and parenting programs offered throughout such as Parent Teacher referral phone the county have been developed to Associations. system, to develop address unique family challenges a Community that can influence how parents “We are also developing Resource Guide. interact with their children. They targeted parent presentations The guide is a are designed to enhance parent-child to address specific family comprehensive communication and cohesiveness. issues. One is Family Meals Make a listing of parenting programs These easily accessible and effective Difference, based on CASA’s Family throughout the county. programs offer strategies to inform Day research, to encourage parents to and support families and also provide engage with their children by having “There is data that indicate that when positive parenting skills that create frequent family dinners. Research parents do talk to their children about more stable and sustainable family indicates that parental engagement the dangers of alcohol and drugs, the units. during regular family dinners is an child’s risk of alcohol and drug use effective tool to help parents raise lowers significantly,” said Stauder. healthy, drug-free children,” said “The objective of the Parenting Stauder. Initiative is to provide parents with

ADEPT County of Orange Health Care Agency Headquarters 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept

Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected] Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG ALCOHOL & OTHER DRUG PREVENTION CONNECTION

County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team - ADEPT

Prevention In Mass Media edia advertising is big business. We are bombarded with print and Mtelevision advertising, outdoor and display advertising, internet and social media advertising, and streaming video ads at gas pumps and airports. Advertising images seem to fill every open space, including the occasional Volume 9 sky writer. A 2007 New York Times article reports that Yankelovich, Inc., 2011 a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today.

Research indicates that IN THIS ISSUE while parents and peers have Page 1 a significant influence on Prevention In Mass youth decisions to drink, Media alcohol advertising and marketing also influence Page 5 youth and adult attitudes BrickWall and expectations to create Page 7 an environment that Teens Take The Lead promotes underage drinking. According to a report by Page 8 the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Red Ribbon Bands, Bloomberg School of Public Health, youth exposure to alcohol advertising Banners And Bytes on television in the United States increased 71% between 2002 and 2009. Page 9 During 2009, youth watching television were exposed to 366 alcohol ads, Impaired Driving approximately one per day on average. During this same period, youth were Countermeasures 22 times more likely to see an alcohol product ad than an alcohol company- sponsored responsibility ad in which the primary message warned against Continued on Page 2

We Are Going Green The County of Orange Health Care Agency, Alcohol and Drug Education and Prevention Team (ADEPT) Prevention Connection newsletter is going green. To conserve energy and preserve the environment, the newsletter will become an electronic publication starting with our next issue.

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underage drinking of alcohol and Dependence-Orange County/ and/or alcohol- Rx/OTC drug Community Alliance Network impaired driving. advertising on (NCADD-OC/CAN) identified youth, the County campaign themes and graphic Through advertising, of Orange Health elements designed to effectively consumers are Care Agency, communicate AOD prevention introduced to and Alcohol and Drug messages throughout the county. educated about new Education and and existing products Prevention Team Orange County Media Campaigns and services, many of (ADEPT), in Impaired which can improve or partnership with Driving enhance quality of life. its community- Prevention The aim of advertising based alcohol and Choose Your and marketing is to other drug (AOD) Ride Wisely - influence what we prevention Don’t Drink and purchase, where and how we contract providers, has Drive campaign live, human behavior and social implemented a multi-faceted theme was norms. The message, theme, mass media prevention created by CSP music and graphic elements of initiative targeting youth and Project PATH an advertisement are carefully adults. Utilizing many of the to increase designed to attract the attention same media strategies as the awareness of and engage an identified target advertising industry the ADEPT of the risk audience. initiative incorporates the use of of being both traditional and social media arrested by law enforcement for Through consumer advertising, in a series of AOD prevention impaired driving while highlighting popular culture idealizes the campaigns focused on impaired alternative choices available for effects of specific products. driving, Rx/OTC drug abuse, adults who consume alcohol. The Alcoholic beverage advertisers underage drinking and positive campaign appears in the cities connect the use of their product youth development. of Anaheim, Huntington Beach, to attributes that are Orange and Santa Ana. particularly appealing to youth: friendship, prestige, The Orange County DUI (Driving sex appeal and fun. Under the Influence) Task Force, Prescription and over-the- a project facilitated by ADEPT, counter (Rx/OTC) drug introduced the DUI Can You advertisers connect the use Pay the Price media campaign to of their products with a increase awareness of the financial healthy, stress and pain- consequences of a DUI arrest. This free life style. Although campaign initially appeared in the these advertising messages cities of Costa Mesa and Newport are designed to influence adult ADEPT and its contracted Beach, and is now targeting the behavior, when repeatedly seen by partners, Community Service entire county. young people they can encourage Programs, Inc., Project Positive unhealthy and high-risk behaviors. Action Toward Health (CSP Underage Drinking Prevention Project PATH) and National NCADD-OC/CAN’s campaign, To counteract the influences Council on Alcoholism & Drug Minor Drinking Major Problems, 2 PREVENTION CONNECTION

aims to increase  A billboard on Newport adult awareness of Boulevard in the City of the prevalence and Newport Beach consequences of  Outdoor bus shelters (four) in underage drinking in the City of Orange the cities of Anaheim,  Outdoor bus shelters (three) in Newport Beach, Laguna the City of Mission Viejo Beach and Dana Point.  Bus banner advertisements on Rx/OTC Drug eight buses in the City of Anaheim Abuse Prevention partners are using traditional and To increase awareness of Rx/OTC social media to promote the AOD  Posters in high foot-traffic drug misuse and abuse, CSP prevention campaigns that feature areas on Fullerton College and Project PATH adopted a campaign alternative lifestyle choices to California State University, theme originating at the U. S. influence the behavior of adults Fullerton campuses Drug Enforcement Administration and youth. to capitalize on the campaign’s nationwide recognition. The Good Outdoor Advertising Medicine Bad Behavior campaign Outdoor advertising is a popular appears in the cities of Fullerton, format for alcoholic beverage Mission Viejo, Newport Beach advertising. Therefore, these and Orange prevention programs targeting health strategically select professionals, highly visible outdoor adults and youth. advertising venues to display their prevention Positive Youth campaign messages.  Magnetic banners displayed at Development Outdoor advertising sobriety checkpoints throughout The Solution is venues include: the county You, the campaign theme of a  The digital two-sided  12 beach waste barrels in the City Parenting Initiative marquee at the of Seal Beach Westminster Mall in Program facilitated  13 beach waste barrels in the City the City of Westminster by ADEPT, was of Huntington Beach launched as a pilot visible from the 405 Freeway project in the City Indoor Advertising of Anaheim to  The digital marquee at These programs also identify increase awareness of the benefits the Honda Center in the City of creative opportunities for the to youth of parental involvement Anaheim placement of indoor advertising to and effective parenting in  A two-sided billboard in English display their prevention campaign preventing substance abuse. and Spanish at the intersection of messages. Ball Road and Anaheim Boulevard  Sky banner at the MainPlace Mass Media Campaign Elements in the City of Anaheim Mall in the City of Santa Ana To counter the influences of alcohol and Rx/OTC drug  16 pole banners at the Block of  Floor decals at the MainPlace advertising, ADEPT and its Orange in the City of Orange Mall in the City of Santa Ana 3 PREVENTION CONNECTION

 Posters at five retail car wash Print Advertising  Choose Your Ride Wisely locations in the cities of Newport Because print advertising is Facebook page: facebook.com/ Beach, Dana Point and Anaheim a format highly favored by choose.your.ride.wisely  Posters displayed at Fullerton the alcoholic beverage and  Choose Your Ride Wisely video College and California State pharmaceutical industries, it is also posted on YouTube being used to advertise the ADEPT University, Fullerton student  Choose Your Ride Wisely campaign prevention messages. health centers, in campus Facebook advertisement dining facilities and throughout Print ads have been placed in residence halls the following newspapers and  Good Medicine Bad Behavior magazines: Facebook page: facebook.com/  Window clings for off-sale  Dana Point Times pages/Good-Medicine-Bad- alcohol establishments  Laguna Beach Coastline Pilot Behavior  Posters displayed in more than  Laguna Beach Independent  Orange County Red Ribbon 130 Automobile Club of America  Newport Beach Daily Pilot Facebook page: facebook.com/ (AAA) approved auto repair  Newport Beach Independent pages/ocredribbon facilities in Orange County  Pennysaver Magazine  NCADD-OC/CAN Facebook  OC Family Magazine  Posters displayed at six local page: facebook.com/pages/  Costa Mesa Chamber of California Department of Motor Community- Commerce Vehicle field offices Alliance-Network

Social Media Video Advertising and Public Through multi- Social media Service Announcements faceted advertising, web sites have The prevention campaign messages consumers are become nearly inescapable facets were graphically adapted and introduced to and educated about of modern life, particularly for animated in streaming video new and existing products and youth. In 20l1, a report published format for display at retail services, many of which can in the online edition of Pediatrics establishments and as public improve or enhance quality of states that more than half of service announcements (PSAs) for life. However, when misused or adolescents log on to a social television. abused many of these products media web site at least once a day,  Streaming video ads were can be harmful to adults and and nearly one-quarter of teens displayed in Coffee Bean and Tea youth. Advertising is big business say they log on to their favorite Leaf retail locations in the cities because it works. To counteract the social media sites 10 or more times of Anaheim, Huntington Beach, influences of alcohol and Rx/OTC each day. According to the report Orange, Santa Ana and Newport drug advertising, ADEPT and “Generation M2: Media in the Beach, and at Juice It Up!, Borders its community-based prevention Lives of 8-to-18 year olds,” based Books and Robeks stores in the partners are employing research- on a survey of 2,000 students cities of Anaheim, Huntington based mass media advertising nationwide, young people now Beach, Orange and Santa Ana strategies to introduce and educate devote an average of 7 hours and adults and youth on the risks of  Cable television PSAs appeared 38 minutes daily to media use, or AOD abuse and to encourage in cooperation with Time Warner about 53 hours a week. ADEPT healthy lifestyle choices. Cable Company in the cities of and its partners are using social Anaheim, Huntington Beach, media to increase awareness of For more information contact Orange, and Santa Ana their AOD messages. Examples ADEPT, 714/834-4058. Web site: include: ochealthinfo.com/adept.

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Brickwall

uphemistically there are brick approximately 22,000 students standup comedy; all the elements Ewalls and brickwalls, few as commute to attend classes on we wanted to incorporate into the creative as the Fullerton College the campus of this two-year event.” (FC) BrickWall event, a campus- community college and then return wide fine arts competition to home, go to work or socialize “Based on the feedback, BrickWall increase student awareness of the primarily in a non-campus was a perfect theme. It also evokes harmful effects of alcohol abuse, environment. a deeper meaning, as in the saying binge drinking and impaired when one’s life is not heading in driving. The event was sponsored “It is very important to talk about the right direction you’ve hit a by FC Health Services and alcohol use on campus. The brick wall. We wanted to relate University Mothers Against Drunk transition to college that aspect to alcohol abuse, to Driving (UMADD). In April 2009, may reinforce that it is never too late to FC established the first UMADD change behaviors, and to create chapter in California, a an awareness of the support campus-based club designed systems on campus and in the to engage students in community to help students prevention strategies that be a make healthy life choices,” said address underage drinking and time of new-found Almouradi. youth access to alcohol. independence for some students that can challenge their behavior Under the direction of UMADD The City of Fullerton is a college and values. The health center may members, the BrickWall concept town, with nearly 55,000 university be the only source of fact-based evolved into a student fine arts and community college students. prevention information and risk competition. The Fine Arts The city has recently undergone reduction strategies available to Department is well respected on major redevelopment projects them,” said Deanna Farsakh, campus. All FC students were that include expanded retail Health Educator, FC Health invited to submit original artistic and hospitality services. The Services. work depicting the negative entertainment ambience, shops, consequences of alcohol using any restaurants and bars attract visitors “Our idea was to present a campus- art medium: photography, drawing, from as far away as Los Angeles wide event that was entertaining film, music, performance, or dance. and San Diego. Local students with a strong overarching alcohol Almouradi, a fine arts education are attracted to the popular awareness theme. We wanted the major, designed a BrickWall downtown area, with its high event to highlight the creativity logo by morphing each letter to density of alcohol establishments, and artistic talent of FC students,” represent a unique art form. compounding the need for said Yara Almouradi, Peer Health increased educational outreach to Educator at FC Health Services UMADD club members and focusing on the consequences of and UMADD Events Coordinator. student volunteers planned, underage drinking. “Club members brainstormed organized and coordinated the a name for the event and then event. They solicited donations Finding creative ways to engage informally surveyed students on on-and-off campus for food and college students in making healthy what came to mind when they prizes, created posters, sent email life choices can be a challenge. At heard the term BrickWall. The announcements and created a FC this challenge is compounded responses indicated visions of Facebook page to promote the by the student demographics. graffiti, outdoor painting, garage event. Invitations were sent to Throughout the school year, bands, theater arts performances, local law enforcement agencies,

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community healthcare service • First prize: Photography entry http://clubumadd.wordpress.com/ providers and community by Cathy Ramirez events/brickwall/fc-ncha-results- organizations. Club members video/. Second prize: Photography developed print ads for the campus • entry by Lorina Stan newspaper and placed posters UMADD club members are on various publicity-site walls planning BrickWall 2011 and are Third prize: Film entry by on campus and throughout the • hopeful it will become an annual Larissa Marcano community to engage students and event. They are also working on the community. a new outreach project in collaboration with the The BrickWall event Fine Arts Department to was presented at further engage students the FC Wilshire in alcohol awareness and Auditorium on alcohol abuse prevention November 11, activities. Club members 2010. The lobby appreciate the effectiveness of the auditorium of art to entertain, featured a display inform and communicate of the photography, prevention messages that drawing and engage students to be painting contest involved and encourage entries, and others to make healthy life alcohol prevention choices. resource displays by UMADD and “The City of Fullerton the Fullerton is well known for its arts, Police Department. however, it is also known A highlight of the program The event was open to all for its many bars and drinking was a music video produced by students, faculty and the establishments. Hopefully, by UMADD, incorporating FC community free of charge. presenting the BrickWall event we alcohol abuse and related academic can demonstrate to the community performance statistics from the The program, hosted by that FC students are aware of the Spring 2010 National College Almouradi, featured short problems associated with underage Health Assessment (NCHA) presentations on alcohol abuse drinking and we are taking an survey. prevention resources from active role in promoting alcohol Christine Kiger, Director, FC abuse prevention messaging on The survey tracks changes in health Health Services; Mary Beth campus,” said Almouradi. issues and identifies trends in Griffin, Executive Director, student behavior enabling colleges MADD-Orange County; and For more information, contact and universities to identify factors Karen Galloway, a representative Deanna Farsakh, 714/992-7093, affecting academic performance from Al-Anon. Video and film art email:[email protected] and student health, develop a contest entries were shown, and the or visit the UMADD Web site: means to address these concerns, names of the students submitting clubumadd.wordpress.com. and ultimately improve the health the award-winning art entries were and welfare of students. The announced. UMADD video can be viewed at:

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Teens Take The Lead

he Street SMARTS teens, Rx/OTC drug abuse,” said Laurie a visual promotional element for T13-18 years of age, at Boys & Rodriguez, Teen Director, Boys & educational materials, shopping Girls Clubs of Capistrano Valley Girls Clubs of Capistrano Valley. bag stickers and other project are committed to increasing promotional items. awareness among youth and adults Working with Rodriguez and Mary in their community about the Pham, Health Education Associate, Next, the Street SMART teens problems associated with youth County of Orange Health Care identified and contacted 15 access to alcohol and other drugs Agency, Alcohol and Drug pharmacies to introduce their (AOD). In early 2010, Community Education and Prevention Team project; seven pharmacies Service Programs, Inc., Project (ADEPT), Street SMARTS teens expressed an interest in Positive Action Toward Health developed a merchant education participating. They visited each (CSP Project PATH) presented a project targeting pharmacies in of these pharmacies to educate workshop for the Street SMARTS the City of San Juan Capistrano the pharmacists on the scope teens on the prevalence of to inform pharmacists on the of Rx/OTC drug abuse among prescription and prevalence youth, and encourage behind- over-the-counter of Rx/OTC the-counter placement of OTC (Rx/OTC) drug abuse medications such as cough and drug abuse in among cold medications that are often the Capistrano youth. abused by youth. Unified School The teens District. recognized Pharmacists were given a supply that adults of educational materials for Data presented are the distribution to customers and at the workshop, primary a supply of theme stickers for from the 2007- purchasers placement on prescription bags. 2009 California of Rx/OTC Two weeks later the teens revisited Healthy medications the pharmacies to evaluate the Kids Survey for their effectiveness of the project and (CHKS), indicate 10% of 9th grade families. Therefore, the objectives obtain customer feedback. The students and 17% of 11th grade of their project were to increase feedback received from each students have used prescription pharmacist and customer pharmacy was complimentary and pain medication to get high in awareness of the dangers of supportive of the project. Four their lifetime, 17% of 9th grade Rx/OTC abuse by youth, and of the pharmacies indicated a students and 20% of 11th grade encourage in-home monitoring willingness to participate in future students report using cough or and safe storage of Rx/OTC Rx/OTC awareness projects. cold medicine to get high in their medications. lifetime. In January 2011, the Street The Street SMART teens created a SMARTS teens were invited “This CSP Project PATH project campaign theme, Use Your to present a workshop on their presentation caught the attention Head - Lock Your Meds. They pharmacy merchant education of the teens. They immediately introduced the project concept to project at the 13th annual Teens identified the need for a Boys & Girls Clubs of Capistrano Tackle Tobacco, Alcohol, Drugs community educational outreach Valley youth and engaged the club and Youth Wellness Conference, project to inform adults and youth members of all ages to participate to be held in February at the Clark about the risks associated with in the design of a theme graphic as Kerr Conference Center, University

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of California, Berkeley. Conference “The Street SMARTS teens Kit. The teens were committed to participants included youth from did all the work to plan and making the presentation fun and throughout the San Francisco Bay implement the merchant interactive,” said Rodriguez. Area. The conference featured presentations and workshops on “The Street SMARTS teens are strategies for AOD prevention proactive to issues impacting education, awareness, advocacy, youth in their community cessation, wellness and positive and throughout the county. youth development. They developed, planned and implemented each element of this The Street SMARTS teens, with pharmacy merchant education the assistance of Rodriguez and project. It is unique to the Boys & Pham, developed a PowerPoint Girls Clubs of Capistrano Valley. presentation overview of the The teens identified an innovative pharmacy merchant education way to address a need in their campaign, a Tool Kit detailing community,” said Pham. project implementation steps, and interactive games and education project and to create For more information, contact activities to engage the workshop the workshop presentation. Laurie Rodriguez, 949/240-7898, participants.. The workshop was Pham and Della Lisi, Health email:[email protected] or conducted by Sindy Garcia and Education Associate, ADEPT, Mary Pham, 714/834-4194, email: Michael Valasco, both Street provided the statistical data for [email protected]. SMARTS teens. the presentation and guided the teens in the development of a Tool

Red Ribbon Bands, Banners And Bytes ed Ribbon Week is a huge Rock ‘N Road, a spectacular all- a variety of local activities and Rmedia event in Orange day Orange County Red Ribbon events. County and across the country. Week kick-off event, is held at The National Red Ribbon Week The Block at Orange shopping A highlight of Rock ‘N Road is the campaign, sponsored by the mall in mid-October to launch Battle of the Bands. Three local National Family Partnership, is the a week of alcohol, other drugs high school bands are selected oldest and largest drug prevention (AOD) and violence prevention for the final competition, from all program in the nation reaching awareness activities. The event is of the submissions. The finalists millions of young people during a fast-paced and high-energy mix perform on stage at the event to Red Ribbon Week. The campaign of entertainment, speakers and entertain the crowd and impress was started when drug traffickers youth competitions, all focused on the judges. The competition is in Mexico City murdered DEA encouraging youth to make healthy geared primarily to teens; several agent Enrique “Kiki” Camarena in life choices. The momentum of the bands have a following of 1985. This began the tradition of created at Rock ‘N Road is carried devoted fans. displaying red ribbons as a symbol through the week as communities, of intolerance toward the use of schools and youth organizations Battle of the Banners is another drugs. embrace Red Ribbon Week with popular Red Ribbon competition

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for youth of all ages. Banners Battle of the Bytes began to take “We are excited about this new featuring AOD and violence shape and was introduced at 2010 Battle of the Bytes competition. prevention messages are created Rock ‘N Road,” said Pham. It is an opportunity for youth prior to the kick-off event at to present their Red Ribbon schools and youth organizations The Battle of the Bytes is a Week messages in a creative and and displayed at Rock ‘N Road. 30-second video public service contemporary format and it fits The banners are judged and prizes announcement (PSA) well with the current trend of are awarded according to age- production competition, making and posting videos group and thematic categories. focusing on prescription on social networking and over-the-counter sites. Announcing the Mary Pham, Health Education (Rx/OTC) drug abuse competition was also an Associate, County of Orange prevention. Entries opportunity to introduce Health Care Agency, Alcohol and are judged in and direct traffic to Drug Education and Prevention three categories: the new Red Ribbon Team (ADEPT), provides support elementary Facebook page. The site and guidance for youth and school-age is interactive. Youth can their adult advisors to plan and students, middle post AOD and violence implement multi-media Red and high school- prevention projects, Ribbon activities. “The Rock ‘N age students, network, ask questions, Road competitions are popular and college-age and read prevention events for participating youth and students. Each related news stories and the event audience. We wanted to category is assigned a topic to be press releases,” said Pham. identify a new way to engage youth addressed in the PSA. Battle of in the creative use of technology to the Bytes PSA’s were posted on For more information contact communicate AOD and violence the Orange County Red Ribbon Mary Pham, at 714/834- 4194, prevention messages,” said Pham. Facebook page, encouraging fans email [email protected]. Visit and visitors to vote for their favorite the Orange County Red Ribbon “We reviewed all of the elements entry. In just two days, more than Facebook page: facebook.com/ that have been incorporated into 80 fans voted to determine the pages/ocredribbon. the kick-off event and determined winners of the Red Ribbon Week we were missing a contemporary PSA contest. artistic component. Hence, the

Impaired Driving Countermeasures ational surveys consistently every 48 minutes, according to problem through the development Nshow that alcohol is the most the National Highway Traffic of effective impaired driving frequently used and abused drug in Safety Administration. As a countermeasures. the United States. Nationwide in result of these statistics, federal, 2009, there were 10,839 fatalities state and local governments and All states and territories have made from alcohol-impaired driving law enforcement agencies have it illegal to drive a motor vehicle crashes, the equivalent of one dedicated significant resources to with a blood alcohol concentration alcohol-impaired driving fatality address this serious public health (BAC) of .08 grams per deciliter

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(g/dl) or higher to reduce the for the increased use of sobriety “The cities we selected are on incidence of alcohol-involved checkpoints to detect impaired California’s Top 50 DUI Cities crashes. When California adopted drivers and to identify drivers not List and recipients of California this legal definition of driving wearing seat belts, drivers with Office of Traffic Safety (OTS) under the influence (DUI) of suspended or invalid licenses, grant funding for impaired driving alcohol in 1990, the law included vehicle registration compliance, reduction and prevention activities, the administrative per se (APS) and other vehicle code violations. including monthly sobriety license action laws. Under these checkpoints. We recognized this APS laws, upon testing above In July 2009, Community as an opportunity to leverage the illegal BAC limit, the driver Service Programs, Inc., Project resources. Working in partnership is arrested for DUI, their driver Positive Action Toward Health with law enforcement in each license is immediately confiscated (CSP Project PATH), a program of these cities, we distribute our by law enforcement, and their funded by the County of Orange educational campaign materials driving privilege is suspended or Health Care Agency, Alcohol and at the checkpoints to reinforce the revoked. Drug Education and Prevention campaign message that drivers Team (ADEPT), initiated a are seeing elsewhere in their Sobriety Checkpoints and comprehensive, three-year communities,” said Joyce Gore, Public Awareness Impaired Driving Prevention CSP Project PATH Program An effective impaired driving project in four Orange County Supervisor. countermeasure in California, as cities: Anaheim, Orange, well as 37 other states, is the use of Huntington Beach and Santa Ana. The campaign theme of the sobriety checkpoints, also referred The project components include Impaired Driving Prevention to as DUI checkpoints. Sobriety a high visibility impaired driving project, Choose Your Ride Wisely, checkpoints are primarily is highly visible designed to increase public throughout awareness and the perception public venues in of risk of being apprehended the four cities: while driving impaired. The shopping malls, location of sobriety checkpoints billboards, are publicized in advance, and pole banners, street signs are posted to warn streaming video drivers that a checkpoint is advertising ahead. Law enforcement officers at retail stop all vehicles, or a systematic establishments sampling of vehicles, to evaluate and on local drivers for signs of alcohol or cable television other drug impairment. stations. The prevention mass media campaign campaign illustrates the risks of Heavily publicized, highly visible targeting licensed drivers, drinking and driving, highlights and frequent sobriety checkpoints collaboration with law enforcement the choices available to reduce risk reduce impaired driving fatal at sobriety checkpoints, adult and includes a call to action; don’t crashes by 18% to 24%, according driver educational workshops, drink and drive. Project PATH to a study released in January and responsible beverage service health educators also developed 2005 by Pacific Institute for training for on-sale alcohol three printed pieces for distribution Research and Evaluation. Further, establishments in the selected at sobriety checkpoints: a postcard the study found public support cities. describing how to identify and 10 PREVENTION CONNECTION

report impaired drivers, a flyer with Impaired Driving Prevention facilitated by OTS grant funding, quick facts about impaired driving, project is community education. and increased awareness through and a brochure with alcohol and We present educational workshops CSP Project PATH’s mass media DUI information. for licensed drivers to discuss campaign and educational their role in reducing impaired outreach activity funded by “We introduced our campaign driving and what law enforcement ADEPT. to the Traffic Division in each of the four cities and “Reducing impaired driving asked if we could collaborate requires a focused and at sobriety checkpoints multi-faceted approach. to distribute educational The benefit CSP Project materials. The reception PATH brings to the cities we received was both where we are working is supportive and inclusive. increased awareness of the We have developed open risks and consequences of communication with the impaired driving through Traffic Division officers in our media campaign each city. They inform us and our educational monthly of the date and outreach in partnership location of their scheduled with law enforcement at checkpoints so we can the checkpoints and to participate,” said Martha adult groups throughout Espiritu, CSP Project PATH is doing to address the problem. the community. The relationship Health Educator. The workshops are presented to we have with law enforcement service clubs and associations, and is critical to reducing impaired During the first two years of the at college health centers; anywhere driving in these cities. Without Impaired Driving Prevention we can speak with adults about the officers’ willingness to allow project, CSP Project PATH health alcohol impaired driving,” said our participation at sobriety educators have participated in a Camille Coronel, CSP Project checkpoints, the Impaired Driving total of 43 checkpoints. PATH Health Educator. Prevention project would be far less effective. By leveraging our “When we participate at a A benefit of sobriety checkpoints resources we have a much greater checkpoint, we are careful not to is that law enforcement officers can impact,” said Gore. interfere with the officer’s protocol interact with all drivers about the or intervene with impaired drivers. dangers and penalties associated For more information, contact We wait until a vehicle has been with impaired driving, perhaps Joyce Gore 949/757-1096, email: stopped, investigated and cleared deterring some from drinking [email protected] before we approach. Then, when and driving in the future. In we hand the driver our materials, 2007, the City of Anaheim Police An Unwavering Commitment we have their attention. At each Department reported 419 alcohol checkpoint we distribute between and other drug related crashes; in 150 to 250 educational brochures,” 2009 there were 332. These data said Fabiola Soto, CSP Project suggest the reduction in impaired PATH Health Educator. driving may be the result of a more Support of high visibility law focused approach on reduction enforcement, including sobriety “The final component of the and prevention by law enforcement check points is the primary 11 PREVENTION CONNECTION

tenant of Mothers Against Drunk volunteers participated in a total law enforcement at sobriety Driving’s Campaign to Eliminate of 44 checkpoints throughout the checkpoints. Drunk Driving. MADD is a county,” said Mary Beth Griffin, nationwide non-profit organization Executive Director, MADD-OC. Each year in March, MADD-OC with a mission to hosts the Law Enforcement stop drunk driving; & Prosecutor Recognition support victims, Luncheon to publicly honor survivors and Orange County prosecutors and families affected by law enforcement officers for their drunk driving; and outstanding contributions to the prevent underage arrests and prosecution of DUI drinking. The offenders. organization partners with local law “MADD-OC is very focused enforcement agencies, on the reduction of impaired advocacy groups driving. In addition to our and prevention support and implementation of providers to support the reduction, MADD-OC relies on volunteers to impaired driving countermeasures apprehension and prosecution of implement their various projects and victim services, we are impaired drivers. and services, many of whom proponents of technology to are victims of impaired drivers. identify impaired drivers. Our goal “MADD-Orange County Volunteers select the types of is to permanently eliminate drunk Chapter (MADD-OC) does not projects that are personally most driving in Orange County,” said coordinate sobriety check points. meaningful. Some assist victims Griffin. Our volunteers are often invited through the judicial process, or by law enforcement to participate offer personal testimonials to For more information, contact at check points. We display the deter impaired driving at schools, Mary Beth Griffin, 714/838-6199, MADD logo banner and distribute conferences and public events; email: MaryBeth.Griffin@madd. safe driving educational materials. while others collaborate with org. During 2010, MADD-OC

ADEPT County of Orange Health Care Agency Headquarters 405 W. Fifth Street #211 Santa Ana, CA 92701 714/834-4058 Web site: ochealthinfo.com/adept

Please contact Karina Pangan with all comments and requests, 714/834-4325, email: [email protected] Funded by the County of Orange Health Care Agency, Alcohol & Drug Education & Prevention Team - ADEPT. Written and published by Business Resource Group - BRG