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Corporate Profile WITH EVERY RUN, YOU LEAVE THE WORLD BEHIND. BEGIN LIVING. Index 01 Where we come from 03 Leading by example 09 Mission and Vision 11 Our Promise 13 Brands that reflect our belief 21 Projects 29 We are growing 31 Awards and Recognition 37 Vastushodh Gruha Sandhi Yojana 39 Brand Franchise 41 Giving back to society 47 Customer Testimonials 49 Anand Sohala WHERE WE COME FROM PROVIDING SUSTAINABLE AND AFFORDABLE LIFESTYLES Most businesses emanate from ideas — viable all transactions have been the hallmarks of business ideas that are driven by the profit motive. Vastushodh. The unique requirements of our Vastushodh is different. It is inspired, not by an customers determine the planning and execution idea, but an ideal. And, this ideal constitutes the of all our projects. core of Vastushodh’s corporate philosophy. Vastushodh established its first unique Vastushodh is committed to ensuring that the affordable-housing concept, AnandGramTM. The benefits of economic development are shared by project received the prestigious Crisil five-star the underprivileged and vulnerable sections of rating. This provided the Group with the society, and that development takes place in an much-needed impetus to build homes for the environmentally, socially and financially second tier of society in Pune. Subsequently, the sustainable manner. concept of UrbanGramTM further reinforced the Vastushodh perceives sustainability as an Company’s proven track record of constructing opportunity to transform markets, drive top-quality homes at very basic rates, making it innovation, improve business performance, and possible for an average Indian to dream of his own increase prosperity, to help protect people and the home. Vastushodh has also developed SukhGram, environment, promote transparency and a concept of delivering assisted and affordable accountability, and mitigate environmental, social living for senior citizens. and governance risks as part of conducting Taking this enlightened entrepreneurship to the business sustainably. Guided by this principle, next level, the Group floated the Vastushodh Gruha Vastushodh is in the business of constructing Sandhi Yojana (VGSY) in May 2012. This is excellent houses at unbelievably affordable prices essentially a ‘Homes on Allotment Scheme’, which and has carved a special niche for itself. proposed to sell close to 2,000 flats in upcoming Vastushodh Projects was established in 1999 and projects of AnandGramTM and UrbanGramTM across has successfully delivered more than 2,000 homes five locations. VGSY operated in the fringe areas of in well-connected areas in and around Pune, Pune city and its peripheral semi-urban pockets, offering an urban lifestyle. Vastushodh’s projects thus reaching out to the lower- and middle-income are distinctive due to their meticulous planning segments of society. VGSY also aimed at boosting and innovative approach that has bucked market the development of under-developed semi-urban trends. Timely delivery and total transparency in areas. 01 Most businesses emanate from ideas — viable all transactions have been the hallmarks of business ideas that are driven by the profit motive. Vastushodh. The unique requirements of our Vastushodh is different. It is inspired, not by an customers determine the planning and execution idea, but an ideal. And, this ideal constitutes the of all our projects. core of Vastushodh’s corporate philosophy. Vastushodh established its first unique Vastushodh is committed to ensuring that the affordable-housing concept, AnandGramTM. The benefits of economic development are shared by project received the prestigious Crisil five-star the underprivileged and vulnerable sections of rating. This provided the Group with the society, and that development takes place in an much-needed impetus to build homes for the environmentally, socially and financially second tier of society in Pune. Subsequently, the sustainable manner. concept of UrbanGramTM further reinforced the Vastushodh perceives sustainability as an Company’s proven track record of constructing opportunity to transform markets, drive top-quality homes at very basic rates, making it innovation, improve business performance, and possible for an average Indian to dream of his own increase prosperity, to help protect people and the home. Vastushodh has also developed SukhGram, environment, promote transparency and a concept of delivering assisted and affordable accountability, and mitigate environmental, social living for senior citizens. and governance risks as part of conducting Taking this enlightened entrepreneurship to the business sustainably. Guided by this principle, next level, the Group floated the Vastushodh Gruha Vastushodh is in the business of constructing Sandhi Yojana (VGSY) in May 2012. This is excellent houses at unbelievably affordable prices essentially a ‘Homes on Allotment Scheme’, which and has carved a special niche for itself. proposed to sell close to 2,000 flats in upcoming Vastushodh Projects was established in 1999 and projects of AnandGramTM and UrbanGramTM across has successfully delivered more than 2,000 homes five locations. VGSY operated in the fringe areas of in well-connected areas in and around Pune, Pune city and its peripheral semi-urban pockets, offering an urban lifestyle. Vastushodh’s projects thus reaching out to the lower- and middle-income are distinctive due to their meticulous planning segments of society. VGSY also aimed at boosting HOMES FOR ALL and innovative approach that has bucked market the development of under-developed semi-urban Creating homes that fulfill dreams trends. Timely delivery and total transparency in areas. 02 LEADING BY EXAMPLE A TEAM DRIVEN BY KNOWLEDGE AND DILIGENCE Pioneering this unique crusade of providing industry from the basics, having spent several years affordable homes are two visionaries who have in the real-estate sector. During the course of their turned the dreams of the underprivileged into reality. work, they observed the seemingly unbridgeable gap They have paved the way for the construction of many that existed between the cost of constructing a house brilliantly conceptualised homes for the and its selling price, eventually. They could sense the working-class Indian. anguish of the middle class that agonised over its The inspiration for venturing into affordable housing inability to afford a good-quality home as a result of came from their father B R Kulkarni, who retired spiralling prices. Therefore, they made it their life’s from the Indian Railways, and today heads the mission to address this issue. Thus, the dream of Vastushodh Group as Chairman. Always keen on constructing houses for all at basic rates solving the problems of as many people as possible, materialised. he inculcated his helpful nature in his children as Today, Sachin Kulkarni ably leads the administrative well, and introduced them to the idea of developing and sales departments at Vastushodh, while Nitin affordable housing. Kulkarni looks into the technical aspects of planning The siblings, Sachin Balkrishna Kulkarni and Nitin and construction. With sound strategies and skillful Balkrishna Kulkarni, Civil and Mechanical Engineers execution, they strive to fulfill the dreams of many respectively by training, learnt the ropes in the families who hope to own their own home in the city. 03 NITIN KULKARNI SACHIN KULKARNI DIRECTOR MANAGING DIRECTOR 04 SHARAD MUNDRA SENIOR VICE PRESIDENT, LARGE PROJECTS The designation underlines not only the ambition of Vastushodh as an organisation, but also reflects Mundra’s immense knowledge of understanding and implementing “growth” projects. A 2nd rank holder at the University of Pune during his graduation in Commerce, he acquired greater understanding of the market through a Master’s degree in Business Management. During his decade-long experience with NAI Global as the head of corporate services, he transformed its property terminus initiative. At Vastushodh, bringing in investments and acquiring substantial land parcels has been Mundra's primary responsibility since 2012. This includes outright purchase of key land parcels and bringing in Avenue Venture Fund as the private equity investment. Simultaneously, he also looks into building strategic relationships with numerous private equity, fund houses, NBFC and debt-lending institutions. SWATI DESHPANDE VICE PRESIDENT, MARKETING Having joined Vastushodh as GM (Sales), Swati Deshpande has literally built the brand of Vastushodh projects in her association with the company since 2007. An MBA, she has more than 18 years of experience in the real-estate segment. Swati has worked with many popular names belonging to Pune's real-estate segment, such as Mantri Housing, Clover Housing and Vascon, among others. Moving up the marketing hierarchy, she has tremendous hands-on experience, having executed sole-selling of Vastushodh projects. Swati is involved in brand building, communications and project launches of Vastushodh. She also effectively oversees the administration and HR operations of the organisation. A trustee of the Vastushodh Foundation, she extends her whole-hearted support and is involved in the planning and execution of all CSR-related activities of Vastushodh. 05 LAXMAN TAMBE VICE PRESIDENT, SALES AND RECOVERY Working his way from the bottom up, Laxman Tambe began working as a Sales Executive in 1992, and has been associated with Vastushodh since 2012. He has extensive experience of the real estate segment, having worked with leading names like Mantri Constructions and Housing Ltd.
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