WITH EVERY RUN, YOU LEAVE THE WORLD BEHIND. BEGIN LIVING. Index

01 Where we come from

03 Leading by example

09 Mission and Vision

11 Our Promise

13 Brands that reflect our belief

21 Projects

29 We are growing

31 Awards and Recognition

37 Vastushodh Gruha Sandhi Yojana

39 Brand Franchise

41 Giving back to society

47 Customer Testimonials

49 Anand Sohala WHERE WE COME FROM

PROVIDING SUSTAINABLE AND AFFORDABLE LIFESTYLES

Most businesses emanate from ideas — viable all transactions have been the hallmarks of business ideas that are driven by the profit motive. Vastushodh. The unique requirements of our Vastushodh is different. It is inspired, not by an customers determine the planning and execution idea, but an ideal. And, this ideal constitutes the of all our projects. core of Vastushodh’s corporate philosophy. Vastushodh established its first unique Vastushodh is committed to ensuring that the affordable-housing concept, AnandGramTM. The benefits of economic development are shared by project received the prestigious Crisil five-star the underprivileged and vulnerable sections of rating. This provided the Group with the society, and that development takes place in an much-needed impetus to build homes for the environmentally, socially and financially second tier of society in Pune. Subsequently, the sustainable manner. concept of UrbanGramTM further reinforced the Vastushodh perceives sustainability as an Company’s proven track record of constructing opportunity to transform markets, drive top-quality homes at very basic rates, making it innovation, improve business performance, and possible for an average Indian to dream of his own increase prosperity, to help protect people and the home. Vastushodh has also developed SukhGram, environment, promote transparency and a concept of delivering assisted and affordable accountability, and mitigate environmental, social living for senior citizens. and governance risks as part of conducting Taking this enlightened entrepreneurship to the business sustainably. Guided by this principle, next level, the Group floated the Vastushodh Gruha Vastushodh is in the business of constructing Sandhi Yojana (VGSY) in May 2012. This is excellent houses at unbelievably affordable prices essentially a ‘Homes on Allotment Scheme’, which and has carved a special niche for itself. proposed to sell close to 2,000 flats in upcoming Vastushodh Projects was established in 1999 and projects of AnandGramTM and UrbanGramTM across has successfully delivered more than 2,000 homes five locations. VGSY operated in the fringe areas of in well-connected areas in and around Pune, Pune city and its peripheral semi-urban pockets, offering an urban lifestyle. Vastushodh’s projects thus reaching out to the lower- and middle-income are distinctive due to their meticulous planning segments of society. VGSY also aimed at boosting and innovative approach that has bucked market the development of under-developed semi-urban trends. Timely delivery and total transparency in areas.

01 Most businesses emanate from ideas — viable all transactions have been the hallmarks of business ideas that are driven by the profit motive. Vastushodh. The unique requirements of our Vastushodh is different. It is inspired, not by an customers determine the planning and execution idea, but an ideal. And, this ideal constitutes the of all our projects. core of Vastushodh’s corporate philosophy. Vastushodh established its first unique Vastushodh is committed to ensuring that the affordable-housing concept, AnandGramTM. The benefits of economic development are shared by project received the prestigious Crisil five-star the underprivileged and vulnerable sections of rating. This provided the Group with the society, and that development takes place in an much-needed impetus to build homes for the environmentally, socially and financially second tier of society in Pune. Subsequently, the sustainable manner. concept of UrbanGramTM further reinforced the Vastushodh perceives sustainability as an Company’s proven track record of constructing opportunity to transform markets, drive top-quality homes at very basic rates, making it innovation, improve business performance, and possible for an average Indian to dream of his own increase prosperity, to help protect people and the home. Vastushodh has also developed SukhGram, environment, promote transparency and a concept of delivering assisted and affordable accountability, and mitigate environmental, social living for senior citizens. and governance risks as part of conducting Taking this enlightened entrepreneurship to the business sustainably. Guided by this principle, next level, the Group floated the Vastushodh Gruha Vastushodh is in the business of constructing Sandhi Yojana (VGSY) in May 2012. This is excellent houses at unbelievably affordable prices essentially a ‘Homes on Allotment Scheme’, which and has carved a special niche for itself. proposed to sell close to 2,000 flats in upcoming Vastushodh Projects was established in 1999 and projects of AnandGramTM and UrbanGramTM across has successfully delivered more than 2,000 homes five locations. VGSY operated in the fringe areas of in well-connected areas in and around Pune, Pune city and its peripheral semi-urban pockets, offering an urban lifestyle. Vastushodh’s projects thus reaching out to the lower- and middle-income are distinctive due to their meticulous planning segments of society. VGSY also aimed at boosting HOMES FOR ALL and innovative approach that has bucked market the development of under-developed semi-urban Creating homes that fulfill dreams trends. Timely delivery and total transparency in areas.

02 LEADING BY EXAMPLE

A TEAM DRIVEN BY KNOWLEDGE AND DILIGENCE

Pioneering this unique crusade of providing industry from the basics, having spent several years affordable homes are two visionaries who have in the real-estate sector. During the course of their turned the dreams of the underprivileged into reality. work, they observed the seemingly unbridgeable gap They have paved the way for the construction of many that existed between the cost of constructing a house brilliantly conceptualised homes for the and its selling price, eventually. They could sense the working-class Indian. anguish of the middle class that agonised over its The inspiration for venturing into affordable housing inability to afford a good-quality home as a result of came from their father B R Kulkarni, who retired spiralling prices. Therefore, they made it their life’s from the Indian Railways, and today heads the mission to address this issue. Thus, the dream of Vastushodh Group as Chairman. Always keen on constructing houses for all at basic rates solving the problems of as many people as possible, materialised. he inculcated his helpful nature in his children as Today, Sachin Kulkarni ably leads the administrative well, and introduced them to the idea of developing and sales departments at Vastushodh, while Nitin affordable housing. Kulkarni looks into the technical aspects of planning The siblings, Sachin Balkrishna Kulkarni and Nitin and construction. With sound strategies and skillful Balkrishna Kulkarni, Civil and Mechanical Engineers execution, they strive to fulfill the dreams of many respectively by training, learnt the ropes in the families who hope to own their own home in the city.

03 NITIN KULKARNI SACHIN KULKARNI DIRECTOR MANAGING DIRECTOR

04 SHARAD MUNDRA SENIOR VICE PRESIDENT, LARGE PROJECTS

The designation underlines not only the ambition of Vastushodh as an organisation, but also reflects Mundra’s immense knowledge of understanding and implementing “growth” projects. A 2nd rank holder at the University of Pune during his graduation in Commerce, he acquired greater understanding of the market through a Master’s degree in Business Management. During his decade-long experience with NAI Global as the head of corporate services, he transformed its property terminus initiative. At Vastushodh, bringing in investments and acquiring substantial land parcels has been Mundra's primary responsibility since 2012. This includes outright purchase of key land parcels and bringing in Avenue Venture Fund as the private equity investment. Simultaneously, he also looks into building strategic relationships with numerous private equity, fund houses, NBFC and debt-lending institutions.

SWATI DESHPANDE VICE PRESIDENT, MARKETING

Having joined Vastushodh as GM (Sales), Swati Deshpande has literally built the brand of Vastushodh projects in her association with the company since 2007. An MBA, she has more than 18 years of experience in the real-estate segment. Swati has worked with many popular names belonging to Pune's real-estate segment, such as Mantri Housing, Clover Housing and Vascon, among others. Moving up the marketing hierarchy, she has tremendous hands-on experience, having executed sole-selling of Vastushodh projects. Swati is involved in brand building, communications and project launches of Vastushodh. She also effectively oversees the administration and HR operations of the organisation. A trustee of the Vastushodh Foundation, she extends her whole-hearted support and is involved in the planning and execution of all CSR-related activities of Vastushodh.

05 LAXMAN TAMBE VICE PRESIDENT, SALES AND RECOVERY

Working his way from the bottom up, Laxman Tambe began working as a Sales Executive in 1992, and has been associated with Vastushodh since 2012. He has extensive experience of the real estate segment, having worked with leading names like Mantri Constructions and Housing Ltd. as a Director and also Amit Enterprises since 1999. He is a 28th rank merit holder in HSC and is an MBA in Marketing. Laxman has been entrusted with mentoring and strengthening the sales activities at Vastushodh. To go with this, he has also been involved actively with recovery. In 2013 he successfully managed to collect a whopping `100 crore, a feat he attributes to team effort. Being a part of successful project launches at Wakhari, Shirwal, Kolhapur, and more recently, Ketkawale, Laxman has gone beyond mere sales to ensure registration of agreements, handing over of homes, and society formation.

SHIRISH KONALIKAR VICE PRESIDENT, TECHNICAL

Before joining Vastushodh, in 2012, as the person overseeing technical operations and development, Shirish Konalikar worked with the biggest and finest names across various segments throughout India. A Civil Engineer by academic training, he worked as the Project Engineer on infrastructure projects for Airtel, Idea Cellular, Vodafone and BPL, across Maharashtra. He then worked as the Chief Engineer for reputed names like Suzlon, GE, Regen, Vestas and INOX, across western and southern India. Mentoring and guiding a team of chief engineers to ensure high-quality project execution, Shirish has worked extensively on all UrbanGramTM and AnandGramTM projects of Vastushodh. Monitoring the quality and ensuring smooth coordination between all team members across the board has been a major contribution of Shirish in streamlining the construction processes at Vastushodh.

ANIL JAHGIRDAR VICE PRESIDENT, FINANCE

Anil Jahgirdar oversees the Accounts and Finance departments at Vastushodh and has been associated with the organisation since 2011. He has more than 28 years of experience in financial management and has worked extensively in international markets across Dubai, Kenya and Uganda, with reputed organisations like Thermax, Shapoorji Palonji, Nile Breweries and Mammut Constructions, to name just a few. At Vastushodh, he looks after the key focus areas of raising construction-related finance, cash and fund flows, fund allocations and finalisation of accounts and taxation. He has catalysed the processes of construction-related finance for Vastushodh, which has enabled the organisation to acquire big projects at Pirangut, Boisar, Bhandgaon and Kiwale. Anil also initiated the formation of Vastushodh Foundation, making it an instrument of the company’s CSR initiatives.

06 AKEEL KHAN VICE PRESIDENT, OPERATIONS

As the Vice President, Operations of Vastushodh, Akeel Khan's contribution to the organisation has been highly noteworthy. He has been instrumental in land identification as well as acquisition. He is thorough with research and also looks into the legal and technical departments. He has been trusted with any trouble- shooting or damage control required at the site. He is also a coordinator and looks into security as well. He is definitely a valued asset of Team Vastushodh.

KULDEEP KHOSLA VICE PRESIDENT, MUMBAI OPERATIONS

Driving the Mumbai operations of Vastushodh, Kuldeep Khosla has brought greater coordination to the day-to-day site-related operations at Boisar in his short association with Vastushodh. He boasts in-depth knowledge and vast experience of the Mumbai, Goa and Gujarat markets, and draws from his deep understanding of working with different pharmaceutical companies for 18 years since 1995. He has been associated with Medicure, Unichem, Cipla and Emcure, and headed the operations of a team of 60+ medical representatives spread across Maharashtra, in his last assignment. At Vastushodh, Khosla looks after the coordination of marketing and site-related operations at Boisar, Mumbai, to ensure smooth and hassle-free execution of everyday activities.

07 VIJAY SHIRPURKAR GENERAL MANAGER, LIAISONING

In a career spanning more than two decades, Vijay Shirpurkar has been actively involved in liaisoning work across many organisations. Having joined Vastushodh in January 2014, he has been working hard to strike and sustain a strong rapport with all the growth partners of the organization, such as the architects, consultants, etc. He has spent a major part of his career with the Pride Purple Group, and has been a key reason, thanks to his behind-the-scenes work, in maintaining good professional relations. At Vastushodh, Vijay has contributed positively to the reputation of the organisation by maintaining clear communication channels with all growth partners.

BALASAHEB LAGAD ASSOCIATE VICE PRESIDENT, TECHNICAL

Since joining Vastushodh as a chief engineer, in 2010, for the UrbanGramTM Kondhawe Dhawade project, Balasaheb Lagad has become an integral part of the technical team at Vastushodh. With a diploma in Civil Engineering, he has 18 years of experience gained from his association with prominent names such as Gera Developers, the Goel Ganga Group, and even a contracting experience with Military Engineering Services. Balasaheb has grown professionally with Vastushodh and has successfully completed the UrbanGramTM Kondhawe Dhawade and Pirangut projects in two years. He now oversees five project sites for Vastushodh.

08 I ONCE TRIED STANDING UP ON MY TOES TO SEE FAR INTO THE DISTANCE, BUT I FOUND THAT I COULD SEE MUCH FARTHER BY CLIMBING TO A HIGH PLACE. BEGIN LIVING.

MISSION AND VISION

MISSION VISION

Home buyers find themselves in a dilemma over Our vision is to dot India’s skyline with a series of when to buy their dream home. While favourable micro-housing satellite townships, in order to economic conditions lead to higher disposable provide economic spaces to the masses without incomes, they also lead to spiralling real estate compromising on lifestyle and quality. All this, prices, making it difficult for home buyers. On the while carving a niche in higher society segments, other hand, during economic downturns, while with our quality offerings as we go along. real estate prices decline, people tend to adopt a Vastushodh’s projects have always been more cautious approach to investing in properties. established on a strong foundation of trust. This Therefore, Vastushodh believes “affordable trust of our customers is invaluable to us and we housing” is the best strategy to resolve the typical truly cherish it. With every project, we make the middle class home buyer’s dilemma. Vastushodh Vastushodh Promise, which ensures that a home thus combines a systematic approach based on built by us invariably proves to be the best decision understanding customers’ needs and their ever taken by our customers. budgets. It has pioneered brilliant concepts and proved that great designs don’t have to cost the earth. And now, this passion has turned into a CORE PURPOSE mission. To build a joyous and secure society today, and a Vastushodh has proven that with its unique better civilisation tomorrow. models of AnandGramTM, UrbanGramTM and SukhGram, every individual’s dream home can be turned into reality. And, therefore, having tasted success in and around Pune, Vastushodh has begun to make forays into other cities and states in India.

DESIST CELEBRATE CORE VALUES GREED WORK

09 BEING HUNGER HUMANE RESPONSIBLE TO GROW APPROACH

10 OUR PROMISE TO YOU. A COMMITMENT TO OURSELVES. The Vastushodh Promise is a four-fold assurance.

Affordable Homes Vastushodh homes carry unbelievably low price tags that buck market trends. Moreover, they are constructed at the locations that hold the promise of rapid development in the near future.

Quality Construction Our never-heard-of prices do not come at the cost of quality construction. Vastushodh homes are extremely well-planned and leave no room for compromise.

Organised Lifestyle Vastushodh homes come with all the necessary amenities that are deemed necessary for a comfortable and convenient lifestyle.

On-time Delivery We are known for timely delivery of ready-to-move-in homes. Our customers never lose sleep over unforeseen delays. We often deliver before the promised day.

11 12 WHAT MEN CALL THE SHADOW OF THE BODY IS NOT THE SHADOW OF THE BODY, BUT IS THE BODY OF THE SOUL. BELIEVE AND BEGIN LIVING.

BRANDS THAT REFLECT OUR BELIEF

In order to standardise affordable housing, we created three brands — AnandGramTM, UrbanGramTM and SukhGram. Projects under these brands come with a standardised set of amenities and specifications, and are located at rapidly developing and well-connected areas of the city. With a wide range of prices to offer, these well-constructed projects have something in store for everyone.

13 Organised living in I 5 to 15 lakh

Modern homes in I 15 to 30 lakh

Assisted living for senior citizens

14 15 ORGANISED LIVING IN I 5 TO 15 LAKH

AnandGramTM is the most viable solution to the need for affordable housing. With this innovative and unique concept, Vastushodh offers an affordable housing option to those who wish to live in better conditions, away from WELLCONNECTED TO THE CITY the crowded and expensive localities within city precincts.

MORE HAPPINESS PER BRICK AnandGramTM projects are micro townships of residential units of between 600 to 1,000 small- and medium-sized apartments. The sizes of the flats are between 300 and 600 square feet. These projects are situated on the periphery of Pune city but are within a radius of about 30 to 40 km from it. AnandGramTM chiefly caters to a clientele from lower income groups. Therefore, the WELLEQUIPPED PLAY PARK maintenance of convenience-related amenities like lifts, swimming pools or any ultra-modern features is not feasible here. However, AnandGramTM is equipped with features like community halls, essential shopping, internal tar roads, play areas, etc., which are suitable for convenient living at a low cost.

SALIENT FEATURES

Entry-level homes for low income groups ENGLISH MEDIUM SCHOOL 1 RK, 1 BHK and 2 BHK highly affordable homes

Located about 30 to 40 km from the city

Homes ranging from J5 lakh to 15 lakh

Unit area of 300 to 600 sq.ft.

AMENITIES

With basic amenities like well-equipped play park, community hall, open amphitheatre, well-fenced security cabins, well-lit internal tar roads, essential shopping within the project, ample water supply, ESSENTIAL SHOPPING water-softening plant, sewage treatment plant, etc.

16 17 MODERN HOMES IN I 15 TO 30 LAKH

For urban home buyers, urbanisation means LOCATED IN sky-scrapers at sky-high prices. In this scenario, SUBURBS UrbanGramTM comes as a pleasant surprise to home seekers. Vastushodh makes quality homes available within an affordable price range.

URBAN LIFESTYLE WITHIN REACH UrbanGramTM is a concept that offers urban customers homes ranging from J15 to 30 lakh that meet expectations without any compromise. This opportunity to choose, from a series of excellent budget homes, comes with all essential amenities, and boasts classy SWIMMING POOL WITH KIDS’ POOL features at locations that are situated in rapidly developing areas in and around the city. With the focus on fulfilling the dreams of home seekers, UrbanGramTM projects have been a runaway success from the word go.

SALIENT FEATURES

Entry-level homes for middle income groups 1 and 2 BHK inexpensive homes Located on the outskirts of the city (10-15 km from main city) CHILDREN’S PLAY AREA Homes starting at J15 lakh Unit area of 550 to 900 sq. ft.

AMENITIES

With basic amenities like large landscaped areas and community spaces, multipurpose hall and club house, swimming pool with kids’ pool, semi-automatic lifts for each building, generator backup for all lifts, common lighting and water pumps and amphitheatre.

SEMIAUTOMATIC AND AUTOMATIC LIFTS WITH GENERATOR BACKUP

18 19 ASSISTED LIVING WITH AFFORDABILITY

For the senior citizens, their dependence on others for routine needs increases with age. Understanding this ALWAYS LOCATED NEXT TO aspect, Vastushodh has conceptualised SukhGram, where URBANGRAM OR ANANDGRAM affordable 1 and 2 BHK homes are designed with special facilities that provide assisted living to the elders.

HOMES THAT CARE FOR THE ELDERS SukhGram strives to deliver a senior-citizen friendly lifestyle. With the focus on fulfilling the needs of convenience that lets the elders live independently, a well-thought set of services are made available at SukhGram to realise assisted living. Further, it is located next to either an AnandGram or an UrbanGram, to ensure SENIOR CITIZEN FRIENDLY INDOOR DESIGN a community living experience, so that the elders don't feel isolated.

SALIENT FEATURES

Specially designed homes with wide passages, ramps, compact kitchens and much more Catering services that provide healthy and hygienic food Housekeeping and preventive maintenance services Supportive healthcare services like resident doctor, caretaker nurses CATERING AND HOUSEKEEPING SERVICES Concierge services for bill payments, bookings, transportation Property management and 24x7 security services

AMENITIES Amenities are designed keeping in mind the convenience of elderly people. This includes clubhouse with meditation and yoga room, indoor games room, library, temple, ample street lighting, regular benches to sit along the walkways and much more. WELLEQUIPPED MEDICAL FACILITIES

20 TAKE SOME TIME OUT AND STARE AT LIFE. IT SMILES BACK. BEGIN LIVING.

YAVAT COMPLETED

ACTUAL SITE PHOTOGRAPH

PROJECT AREA NO. OF BUILDINGS NO. OF FLATS PROJECT OFFERINGS 10 ACRE 21 622 1 RK, 1 BHK AND 2 BHK APARTMENTS

First completed AnandGramTM project Well-connected to the city by the four-lane Pune-Solapur highway At a distance of just 30 minutes from Magarpatta ST buses and private taxis easily available The Yavat railway station connected by a shuttle railway at 2 km

Site address: Gat No. 295, behind the Gram Panchayat Office, Solapur Road, Yavat.

21 TALEGAON DHAMDHERE COMPLETED

ACTUAL SITE PHOTOGRAPH

PROJECT AREA NO. OF BUILDINGS NO. OF FLATS PROJECT OFFERINGS 6 ACRE 20 300 1 RK, 1 BHK AND 2 BHK APARTMENTS

A project consisting of 300 homes Located at a distance of 35 km from Nagar Road Situated near the commercially developing suburbs of Shikhrapur, Sanaswadi and Ranjangaon Excellent functional amenities for a convenient lifestyle

Site address: Gat No. 3430, Talegaon-Sanaswadi Road, Talegaon-Dhamdhere, Taluka Shirur, Pune.

22 KONDHAWE DHAWADE COMPLETED

RESULT OF THE CUSTOMER SATISFACTION SURVEY

ACTUAL SITE PHOTOGRAPH

PROJECT AREA NO. OF BUILDINGS NO. OF FLATS PROJECT OFFERINGS 5 ACRE 04 225 1 BHK AND 2 BHK HOMES

Phase I completed, Phase II launching soon 5 km from Warje bridge 11 km from Deccan 8 km from Chandani Chowk Surrounded by greenery with schools nearby

Site address: S. No. 409 & 416, Kondhawe Dhawade, behind Gram Panchayat Office, Warje-Khadakwasla Road, Pune - 411 023

23 KIRKATWADI COMPLETED

ACTUAL SITE PHOTOGRAPH

PROJECT AREA NO. OF BUILDINGS NO. OF FLATS PROJECT OFFERINGS 5 ACRE 9 226 1 BHK, 2 BHK AND 3 BHK HOMES

5 km from Abhiruchi Mall 12 km from Deccan 10 km from Swargate Mumbai-Bengaluru express highway at a distance of 4 km Surrounded by Khadakwasla, Sinhagad fort, NDA, CWPRS, etc.

Site address: Gat No. 118, 119, Kirkatwadi, Sinhgad Road, Pune.

24 WAKHARI, 1 RK, 1 BHK AND 2 BHK APARTMENTS ONGOING

A project of 360 homes Located at a distance of 45 minutes from Magarpatta on Pune-Solapur Highway Situated near the Kurkumbh MIDC industrial area Equipped with modern and functional amenities

KETKAWALE, 1 RK, 1 BHK AND 2 BHK APARTMENTS ONGOING

A project of 600+ homes Located at a distance of 30 km from Katraj Situated near the commercially developing suburbs of Shirwal Functional and excellent amenities for a convenient lifestyle

ONGOING

PIRANGUT , 2 and 3 BHK Homes for Senior Citizens

Located next to the UrbanGramTM at Pirangut, it offers 150 homes with special amenities.

KETKAWALE, 1 RK Studio Homes for Senior Citizens

Located next to the AnandGramTM at Ketkawale, it offers 126 homes with special services.

KETKAWALE, 1 RK STUDIO APARTMENTS FOR SENIOR CITIZENS

25 PIRANGUT, 1 BHK, 2 BHK AND 3 BHK APARTMENTS ONGOING

A project of 600+ homes Scenic location with abundant greenery 7 km away from Hinjewadi Phase III Easily accessible via the upcoming ‘Pune-Mumbai Highway to Lavasa project Proximity to weekend spots: Lavasa, Mulshi and Tamhini Ghat Upcoming residential hub close to Kothrud

CHAKAN, 1 BHK, 1.5 BHK AND 2 BHK APARTMENTS ONGOING

A project of 250+ homes An excellent investment opportunity Located near the upcoming international airport Centrally located in the flourishing industrial location of the city (Bhosari, Moshi, Talegaon and Khed SEZ) Close to the Pune-Mumbai Highway, Nashik-Pune Highway and easily accessible from Nagar Road as well

SHIRWAL, 1 RK, 1 BHK AND 2 BHK APARTMENTS ONGOING

A project of 800+ homes Situated on Pune-Bengaluru Highway (NH4) 45 min. drive from Swargate In close vicinity of Shirwal 5-Star MIDC Falls under the Mumbai-Bengaluru Industrial Corridor

26 PROJECTS IN AND AROUND PUNE

27 28 WE ARE GROWING

29 FINANCIAL EFFICIENCY AND TRANSPARENCY THROUGH WELL STRUCTURED TRANSACTIONS

Vastushodh believes in doing business in an ethical joint venture plans, etc., are all undertaken in a way. This is also reflected in the manner in which it professional and transparent manner. handles its finances. We conduct independent audit Corporate and personal tax compliance, tax reviews of our financial statements, which lies at the planning and consulting, structuring of investments heart of effective operations in our rapidly growing and transactions for maximum tax efficiency, Value organisation. We have adopted a scientific approach Added Goods and Services Tax planning and of corporate governance that is built on trust and compliance are adhered to religiously at fair play. Our approach to corporate governance, Vastushodh. We believe unnecessary tax penalties including financial management, has strengthened and levies can be avoided if transactions are internal controls in key business areas and enabled appropriately structured. At the same time, tax us to further explore and enhance the profitability of exposure can be significantly reduced, generating our business operations. savings that could not be easily achieved. And, all Keeping the accounting records of detailed this can be achieved without compromising on our transactions to provide the Management with all integrity. necessary financial information to produce historical Vastushodh has grown from strength to strength financial statements, and current information to from the time it came into existence. In the financial make crucial commercial decisions has been a year 2013-14 the company notched up a turnover of tradition at Vastushodh. Restructuring, identification J106 crore, with the Annual Sales figure of J137 of capital sources, forecasting and strategic crore. We are pleased to place this information in financial planning, rehabilitation and revival plans, the public domain.

30 YOU SHOULD NOT SEE THE DESERT AS SOME FARAWAY PLACE OF LITTLE RAIN. THERE IS A QUENCHER MADE FOR EVERY THIRST THAT ARISES. YOU’LL FIND MANY FORMS OF THIRST. SO, BEGIN LIVING.

AWARDS AND RECOGNITION

LAURELS THAT HAVE COME OUR WAY

Vastushodh prides itself in being different from its peers. It places the interests of its customers above everything else and seeks to meet their unique needs, in an honest manner, always keeping in mind their concerns and constraints. No wonder Vastushodh has carved a special niche for itself in the highly competitive world of property developers in and around Pune city. And now, it is poised to explore newer horizons to meet the needs of even more customers that it seeks to serve through its enterprise. The “Vastushodh Promise”, which reflects its potential, has invariably translated into high-level performance. This has come to be acknowledged by not only its competitors in the industry, but also by regulatory bodies and rating agencies. Here are some of the awards that have been bestowed upon Vastushodh for the outstanding work it has done.

31 CRISIL 5 STAR RATING

AnandGramTM has been rated as India's first 5 star township by CRISIL. It was judged on the following:

QUALITY OF THE PROJECT Includes structural quality and excellent amenities

INNOVATION Aspects such as construction technology and building design are considered

AFTER-SALES SERVICE The maintenance of fruitful relations with the customers and dealing with their post-settlement concerns, if any, are taken into account

SPEED OF COMPLETION Project completed within record time is the criterion

32 CREDAI  REAL ESTATE AWARDS 2012

AnandGramTM declared the 'Best Affordable Housing Project' in India.

Vastushodh has also bagged the much-sought-after national award, 'The Credai Award 2012', for the 'Best Affordable Housing Project in India', in 2012. As proud recipients of this prestigious award, Vastushodh has reinforced its image in the industry as the preeminent builder of affordable homes and confirmed its credibility in the perception of its peers in the real estate industry. No wonder our valued customers consider Vastushodh most able to make their dreams come true.

33 ‘ARTISTS IN CONCRETE’ AWARD 2013 FOR AFFORDABLE HOUSING

In the category of ‘Affordable Housing’, Vastushodh received the ‘Artists in Concrete Award’ 2011. The award was handed over by Shri Raj Thackeray, Founder of the Maharashtra Navanirman Sena.

THE ‘AESA AWARD’ 2013 FOR ‘SOCIAL RESPONSIBILITY’ Awarded to Vastushodh by jury recommendation for AnandGramTM Yavat.

34 APPRECIATION IN MEDIA

We maintain a good visibility in the media through our work and initiatives. It is a great way of ensuring that our associates and customers continue to be updated with our advancements, and also of reaching out to more people with our accomplishments.

A ordable housing for all ACG Worldwide to unlock land for Publication: Citadel Date: Feb 2012 issue a ordable housing in Shirwal Publication: The Indian Express Date: Aug 21 2013

On the road to realty growth Avenue Venture invests `40 crore in Publication: Mid Day Date: 29 Mar 2012 Vastushodh's housing project Publication: Business Standard Date: 31 Oct 2013

Vastushodh Projects unveils Building on initiative a ordable houses in Pune Publication: The Economic Times Wealth Date: 16-22 Dec 2013 Publication: Financial Chronicle Date: 3 May 2012

Sachin and Nitin Kulkarni share their views on Vastushodh launches a ordable housing project the need of a ordable housing Publication: Business Standard Date: 19 Mar 2014 Publication: Business India Date: 16 Sep 2012

Vastushodh wins award Builders focus on a ordable housing segment Publication: DNA Date: 9 Mar 2013 Publication: The Times of India Date: 22 Apr 2014

35 On the Internet, social media is a highly interactive platform which we use effectively to interact with our customers. We are pleased to share some highly valued tokens of appreciation received on our official page.

For the latest updates, follow our Facebook page

/Vastushodh

8,45,300 PEOPLE REACHED THROUGH SOCIAL MEDIA

10,831 LIKES ON FACEBOOK PAGE

FANS’ RATING ON FACEBOOK

36 IT WORKS JUST FINE, WHEN YOU KNOW SOMEONE SHARES A SIMILAR PATH JUST AS YOURS. SO, BEGIN LIVING.

A UNIQUE CONCEPT WITH A DISTINCT PROMOTION STRATEGY

MANY ‘FIRSTS’ IN REAL ESTATE SEGMENT

360° CAMPAIGN WITH A DISTINCT PROMOTION STRATEGY

HOMES RANGING SUBSTANTIAL FROM 4 TO SAVINGS OVER 30 LAKHS 5 POPULAR 2000 LOCATIONS HOMES

37 VASTUSHODH GRUHA SANDHI YOJANA

AN INNOVATIVE MARKETING SCHEME TO FACILITATE HOUSING FOR ECONOMICALLY BACKWARD PEOPLE

The real estate market in Pune has witnessed an Wakhari near Chaufula, about 45 km from Pune on unprecedented boom during the last decade sending Pune-Solapur Road and Talegaon-Dhamdhere, and property prices sky-rocketing in the city. Thus, owning a UrbanGramTM at Chakan, Pirangut and Warje Annexe — all home had largely remained a distant dream for lower- and within a distance of 10 km from Pune. middle-income groups. One of its chief characteristics is a unique pre-launch offer Vastushodh has consciously endeavoured to bridge this that leads to flat allotment via applications and on a first demand-supply gap between the underprivileged sections come, first served basis. An online payment option is also of society aspiring to own their dream home on the one offered to the customers facilitating quick and easy hand, and the lack of availability of budget homes on the transactions. When information about the scheme was other. During the launch of the first phase of AnandGramTM disseminated through the print media, the campaign made and UrbanGramTM in 2010, Vastushodh received an marketing history in the real estate sector. The response overwhelming response for these projects. Both projects to it was phenomenal. The chief aim of VGSY was to were sold out in less than two days, leaving behind several provide home buyers a fair opportunity to choose from five hopefuls who lost out on the opportunity to buy a house. locations on an application basis. Considering the sheer numbers of aspiring home buyers belonging to the lower- and middle-income groups, Vastushodh decided to launch an allotment scheme, ‘Vastushodh Gruha Sandhi Yojana’. This scheme aims at providing affordable housing that is of good quality especially for people from economically backward segments of society. Essentially, it offers such home aspirants a golden opportunity to own their dream home, which would otherwise have been a major challenge to them. Vastushodh Gruha Sandhi Yojana (VGSY) was launched in May 2012. It comprised a bouquet of five projects aimed at lower- and middle-income groups. The VGSY – essentially, a ‘Homes on Allotment Scheme’, set itself the target of selling about 2,000 flats in AnandGramTM and UrbanGramTM across five locations. VGSY operates in the fringe areas of Pune city and its peripheral semi-urban pockets, thereby boosting the development of underdeveloped areas. The projects sold under the VGSY were AnandGramTM at

RESULTS

1,157 96 13,671 12,189 1,000 17,145

Online Unique visitors Applications Calls Facebook hits Google hits applications to micro-website

38 39 INDIA’S FIRST REAL ESTATE BRAND FRANCHISE

VASTUSHODH TO FRANCHISE ITS FOUR FRANCHISE OPTIONS ANANDGRAMTM AND URBANGRAMTM THAT SUIT SPECIFIC BUSINESS BRANDS IN AFFORDABLE HOUSING REQUIREMENTS

The model is lucrative for investors and landowners due to good returns on considerably low investment, since such FOR INVESTORS projects have low initial investments and low cost of sanctions. Apart from being self-sustainable such projects also have low turnaround time. It is equally beneficial for FOR LANDOWNERS the customer as he is assured of a quality and features of the brand. FOR REAL ESTATE DEVELOPERS First-of-its-kind effort to franchise a real estate brand in affordable housing for lower and middle income groups. VASTUSHODH AS STRATEGIC PARTNER Launched the first UrbangramTM project under the franchise model at Kirkatwadi on Sinhagad Road.

3 million square feet of affordable housing space under development with the target of 10 million in the next three years.

Unveils its new identity on completion of 12 years in real estate business.

40

LIFE MUST BE LIVED AND CURIOSITY KEPT ALIVE. ONE MUST NEVER, FOR WHATEVER REASON, TURN HIS BACK ON LIFE. BEGIN LIVING. GIVING BACK TO SOCIETY

VASTUSHODH’S CSR INITIATIVES

The spirit of philanthropy is the driving force that animates Vastushodh’s business. The betterment of society, particularly its economically weaker sections, is the fulcrum around which its business activities revolve. Therefore, it would not be farfetched to state that, in a manner of speaking, “corporate social responsibility” is woven into the very fabric of Vastushodh’s corporate ethos and philosophy. Sachin Kulkarni and Nitin Kulkarni, the siblings at the helm of affairs at Vastushodh, are committed to corporate social responsibility in a special way. To them it is not a matter of complying with statutory regulations established recently, but a matter of deep-rooted conviction that goes back a long way. In fact, philanthropy runs in their family and has been handed down to them by the previous generation as a worthy legacy to cherish and perpetuate. In the words of Nitin Kulkarni, “Working for the underprivileged runs in our DNA and we want to maintain it.”

41 42 DONATION TO SAKAL

FOR MEDICAL INSURANCE OF STUDENTS BELONGING TO MUNICIPAL SCHOOLS

The directors of Vastushodh have always believed that one should work at the grassroot level to actually benefit society. In keeping with this philanthropic vision, a donation was made to the Sakal Media Group for the medical insurance of 40,000 students belonging to municipal schools in December 2013. It was a one-time premium. These kids, who are the future of the country, mostly come from economically weaker sections of the city.

DOOR STEPS SCHOOLS DAYCARE CENTRE AND SCHOOL FOR LABOURERS’ CHILDREN After Vastushodh’s first project at Yavat, it was realised that 100 to 150 children were present at the site as both their parents worked there. These kids either roamed around in the scorching heat of the midday sun or just hung around in the construction premises, both of which were potentially perilous to them. Therefore, the Management of Vastushodh decided to start a daycare centre and school at their Kondhawe Dhawade site where an UrbanGramTM was coming up in 2010. Its aim was to ensure the safety of labourer’s children and facilitate their academic development. Vastushodh teamed up with an NGO called Door Steps Schools, which now runs such schools at all its sites. A temporary structure of 20 X 40 ft. is built. Teachers keep kids engaged for a good six to eight hours every day. These makeshift schools provide facilities such as a play area where kids can unwind. These schools run for about two years till work at the site reaches completion. Vastushodh pays the NGO on a monthly basis. The Door Step Schools are now available at all UrbanGramTM locations.

43 THE OLYMPIC GOLD QUEST PUNE CHAPTER SPINNING

SUPPORTING ATHLETIC TALENT OF INDIA FOR OLYMPICLEVEL COMPETITION PROMOTING AN ACTIVITY FOR HEALTH AND FITNESS

A function was arranged at J W Marriot Hotel, in February Spinning (stationary cycling) is an indoor activity, which is an 2014, for members of the Olympic Gold Quest. The aim of the extremely exhausting cardio sport. Naturally, it is not very function was to enable them to meet and interact with popular in and around Pune city. However, spinning is prominent citizens of Pune. The Management of Vastushodh extremely good for the fitness of any individual irrespective of saw this event as a great avenue to do something for the his or her age. Therefore, Vastushodh has taken it upon itself country. They believed in the work that OGQ had been doing to to popularise this sport. It lent financial support to a spinning promote young talent, aimed at winning a gold medal at the studio on Satara Road in Pune. It conducts a spinning event Olympics. Therefore, Vastushodh gladly associated with OGQ once a year, which is sponsored by Vastushodh. This is aimed and its leaders were felicitated for their financial contribution at spreading awareness of the sport in Pune city. by well-known sports personalities, Geet Sethi and Prakash Padukone. A boxing glove signed by Mary Kom was also presented to Vastushodh’s leaders as a souvenir. Vastushodh stands committed to continuing its association with OGQ.

44 VASANTOSTAV PROMOTING THE HERITAGE OF INDIAN CLASSICAL MUSIC

Vastushodh sponsors Vasantotsav, also referred to as Vasant Utsav, is a music festival held in Pune in December-January. The event has been organised every year since 1985 by the Dr. Vasantrao Deshpande Pratisthan, in the memory of Late Dr. Vasantrao Deshpande. An event that Vastushodh has sponsored since 2011, it was the “title sponsor” of the event in 2013. Renowned classical artists are invited to perform at this event. This trend-setting event is much looked forward to by the residents of Pune. It is also admired and appreciated by participating artists. Vastushodh is proud to be associated with Vasantotsav as they are staunch promoters of Indian classical music.

45 VASTUSHODH FOUNDATION CONSERVING THE HERITAGE OF PUNE

The Vastushodh Foundation was set up on 1 December 2013. The Management of Vastushodh decided to transfer a fixed percentage of its profits to the Foundation each year. Their aim is to look at CSR from a different perspective. This particular CSR activity revolves around working to conserve and promote Pune’s heritage. There is an Itihaas Sanshodhan Kendra (historical research centre) near Bhatratnatya Mandir in Pune, which was in very bad shape. Restoration of this building, cleaning its premises, and painting its walls, are some of the activities Vastushodh has been undertaking with the help of Ganesh Raut, the coordinator of Vastushodh Foundation. Precious documents predating the reign of the Peshwas, such as letters from Shivaji Maharaj, among other things, have been stored at the centre, which is in dire need of maintenance and care. With that in view, the centre, along with Vastushodh Foundation, initiated a process of creating a digital bank of these documents.

DONATION TO HEMALKASA A HELPING HAND TO BABA AMTE’S SELFLESS INITIATIVE

Hemalkasa is a place in Gadchiroli district of Maharashtra. The prominent social worker, Baba Amte, had found the condition of the local tribe, the Madia Gonds, appalling. Malnutrition, malaria, tuberculosis and leprosy were rampant in that area. An event was conducted for the kids of Hemalkasa at the Balgandharva Rangmandir, Pune, in February 2014. Children performed on stage with an orchestra to accompany them. During that event, the directors of Vastushodh understood the situation at Hemalkasa and how funds were needed to help these kids. They promptly announced a substantial donation for the noble cause, and expressed their desire to meet the kids who have been the beneficiaries of their largesse at Hemalkasa in the near future.

DIWALI CELEBRATION DISTRIBUTION OF TRADITIONAL SNACKS AMONG WORKERS

Every year Vastushodh gives away traditional gifts to labourers working at their sites. Initially, 500 kg of ‘chiwda’ and ‘laddoos’ each, used to be ordered. Gradually, the quantity went up to 2,500 kg of each item. In the words of Nitin Kulkarni, one of the directors, “When we personally gave away gifts to the labourers, it felt great to see the smiles on their faces. They eagerly came forward to greet us and shared some special moments with us. Each labourer felt very happy and this created a personal bond with them. Today, whatever we are, we are because of them. We will continue doing the same thing as long as we are in this business.”

46 DON’T TAKE LIFE TOO SERIOUSLY. IT DOESN’T CARE. BEGIN LIVING.

PROVIDING A SENSE OF ACCOMPLISHMENT IS PRICELESS CUSTOMER TESTIMONIALS

Vastushodh kept the promise they made us

It is really quite rare nowadays, when builders never lie to us and always keep us in the loop with the process and progress of our home. Vastushodh promised us the possession of the flat in two years, but gave us possession a month before the deadline instead. They frequently organised meetings and always emailed us to keep us informed about the progress. This punctuality and desire to keep us updated throughout was something that really impressed us.

Mr and Mrs Nitin Kulkarni

47 Thanks to Vastushodh, I was able to own a house so early!

Like most people, even I dreamt of buying a nice home for myself. However, I feared it would remain just a dream. Therefore, when I first heard that 2 BHK flats were on sale for Rs. 22 Lakh, I couldn’t believe it. However, when my friend told me about Vastushodh, I visited their site, saw the sample flat and, there and then, I decided to buy a house. Finally, my dream was all set to materialise. Vastushodh had made it happen!

Mr Prasanna Deshpande

My dream of owning a home has finally been fulfilled.

The society is located close to Swargate and there is a flyover being built, so the distance will be even shorter. We researched about Vastushodh, and also about how long they would take to give us the possession. Whatever feedback we got from people was really good, and hence we decided to go ahead and book our flat here. This investment has helped us fulfill our dream of owning a house, as its price is affordable. Mrs Gayatri Mishra

My son can now happily stay in his own home! I think that buying a home is a very big achievement. I didn't own a house. I have been living on rent since the past 12 years with my wife, and have shifted in and out of almost 12 houses. I was facing a lot of problems, and often felt depressed, as the house prices were out of my budget. I didn't know what to do. Whenever we found a house in my budget, I couldn't get a home loan sanctioned, as I am a service provider with no fixed monthly income. Along with the project, Vastushodh also introduced us to the banks that would provide us loans. My son was just born when I shifted to AnandGramTM. He can now proudly say, “This is my home!”

Mr Prashant Shete

You can view the complete videos here YouTube/Vastushodh 48 MARATHI BANA, 2011

URBANGRAMTM HANDING OVER CEREMONY, 2013 SUFI NIGHT, 2013

URBANGRAMTM HANDING OVER CEREMONY, 2012 ANANDGRAMTM HANDING OVER CEREMONY, 2011

ANAND SOHALA

A CELEBRATION OF HANDING OVER NEW HOMES TO OUR CUSTOMERS At Vastushodh, handing over of the homes to families is an occasion we love to celebrate. For the last three years, this gala event has been organised for all our customers along with a dance and music show at the Ganesh Kala Krida Mandir, Pune. The key is symbolically handed over to one family, to be followed by an evening of cultural entertainment. This programme is also an opportunity for us to share the progress of the company with our customers and lends us a sense of responsibilty as well as encouragement, to do even better in the coming year. Anand Sohala is an opportunity for all the Vastushodh customers to interact with each other, and also seeks to inculcate within them, the feeling of being a part of the large Vastushodh family.

50 MARATHI BANA, 2011

For more details : +91 90110 01168

Corporate Office : 101, Lotus Plaza, opp. Karishma Society, Off Karve Road, Kothrud, Pune - 411 038 www.vastushodh.in | www.urbangram.in | www.anandgram.in | [email protected] 52 www.vastushodh.in