Biennial Downtown Worker and Resident Study Conducted by HCP Associates on behalf of the Tampa Downtown Partnership

1 Background

• The Downtown Worker and Resident Study for the Tampa Downtown Partnership was established as a baseline study in 2008. • Results from prior years’ studies have given rise to enhanced accessibility to the river, waterfront dining, events in the parks, new museums and attractions, extended operating hours for transportation and merchants, full-service grocers, and more. • As new development shapes future opportunities in Downtown, the opportunity was extended to Tampa’s valued stakeholders to offer insight into the future Downtown that they wish to see.

2 Objectives

• Collect follow-up data for residents and workers to compare to measurements from 2018, 2016, 2014, 2012, 2010, and 2008. • Measure 2018 levels of satisfaction, participation and response for current Downtown topics, activities, events, and venues. • Identify significant changes reported in 2018 response. • Discover new needs expressed by the expanding Downtown community.

3 Methodology

Two electronic surveys were developed This methodology was selected due to the Both the Tampa Downtown Partnership that incorporated historical content, plus scope of the respondent universe, the and HCP took significant steps to ensure relevant updates and new topics. flexibility it offered in qualifying broad dispersion of the questionnaire to respondents on the front-end, and the potential resident and worker respondents. ease of monitoring response levels. Below are the primary measures taken: •E-blasts: Both targeted and non-targeted content. •Monday Morning Memo. •Handout cards to be circulated at events. •Social media: Facebook, Twitter, and boosted posts. •Phone and email contact with individual and organizational stakeholders.

4 Special Services District Expansion

• In 2016, the special services district encompassed , the Central Business District, and Channel District. • Special Services District expanded officially on October 1, 2018 to now include within the boundaries. • The 2018 study incorporated the new SSD’s boundaries.

5 Downtown Tampa Then & Residencies in Downtown Tampa Now Total Under Total Total Units Occupancy Construction Total Units Occupied Rate Units Proposed • Residents are moving in to Downtown Tampa in large numbers. 2016 5,709 4,908 86% 1,588 3,787 • Dramatic increases in total units and total occupied units. 2018 7,546 6,818 90% 1,644 4,124

• Showing no signs of showing down; new construction and proposed construction are % Change 32% 39% 5% 4% 9% increasing as well.

• Businesses are taking notice and following suit; e.g. the recent launch of Sparkman Wharf.

6 Downtown Tampa Residents

2018 Analysis

7 Location of Residence Select the location of your residence from the following Greater Downtown Tampa choices.

West Tampa, 2% Water Street Tampa, 1%

Tampa Heights, 10%

Harbour Island, 20%

Central Business District (Downtown Core), 19% , 5% Bayshore, 2% , 2% , 2% , 2% Channel District, 26% , 2%

Other , 8%

8 Today’s Downtown Resident

9 Greater Downtown Tampa Tenure

• Approximately 1 in 5 (19%) How long have you lived in your current Greater Downtown Tampa residence? moved into their residence 19% within the past year. 17% 21% Less than one year 19% • Just over 1 in 3 residents 29% (36%) have lived in their 27% current residence for 5 or 45% more years. 50% 49% 1 - 4 years 58% • The trending data indicates 53% residents staying in their 45% downtown residence for 36% increasing periods of time— 33% 30% 5 or more years whether owned or leased. 23% 18% 28%

2018 2016 2014 2012 2010 2008

10 Share your feedback regarding:

Downtown Tampa’s Downtown Tampa’s Greatest Greatest Assets Opportunities for Improvement

• The Riverwalk is king – mentions • Retail availability was the #1 cited of the Riverwalk are 5-fold higher area needing improvement. than the second-most mentioned • People are also clamoring for more category. bars and restaurants in the Downtown Area. • Residents enjoy the variety of things to do – parks, museums and Amalie • Public transportation; those that arena were highlighted. live here want to be able to get around without a car.

11 Assets: Top 10 Trending

Top 10: 2018 Top 10: 2016 Top 10: 2014 Top 10: 2012 Relative Relative Relative Relative Category Category Category Category Frequency Frequency Frequency Frequency

Riverwalk 5.9 Riverwalk 4.1 Water access/Waterfront 2.5 Water access/Waterfront 3.5

Water access/Waterfront 2.4 Parks 2.5 Parks 2.5 Museums/Aquarium/Theatre 3.2

Parks 2.3 Museums/Aquarium/Theatre 2.2 Other 2.2 Other 3.1

Activities/Events/Things to do 1.6 Water access/Waterfront 2.0 Riverwalk 2.1 Parks 3.1

Museums/Aquarium/Theatre 1.4 Activities/Events/Things to do 1.5 Museums/Aquarium/Theatre 1.7 Location 2.6

Potential/Growth/Opportunity 1.3 Restaurants/Bars 1.5 Potential/Growth/Opportunity 1.4 Riverwalk 2.2

Walkability 1.2 1.4 Location 1.4 Potential/Growth/Opportunity 1.9

Restaurants/Bars 1.2 Potential/Growth/Opportunity 1.2 Restaurants/Bars 1.3 Activities/Events/Things to do 1.2

Amalie Arena 1.1 Walkability 1.1 Activities/Events/Things to do 1.2 Walkability 1.0

Other 1.0 General positive 1.0 Amalie Arena 1.0 Restaurants/Bars 1.0

12 Assets Special Services District SSD Expansion

13 Opportunities Special Services District SSD Expansion

14 Top 3 Motivating Factors

• The most common factor that Select the top three factors that motivated your decision to live downtown. motivated residents to move to Downtown was seeking out the Experience the urban lifestyle 90% Events/Special programs/Functions 35%

urban lifestyle. Close proximity to work 34% • Secondarily, approximately 1 in 3 Arts/Entertainment 33% Water access 15%

found activities, the prospect of Investment opportunity 15%

shorter commutes and the arts to Security/Safety 12% be top motivators. Proximity to friends and family 10% Diversity 10%

Smaller environmental footprint 8%

Affordability 6%

Personal services 5%

15 Downtown Tampa Accommodating Groups

Percentage What is your level of agreement with the Groups 2018 Means 2016 Means Change statement that Downtown Tampa is accommodating to each of the Pet owners 6.03 5.71 6% following groups? Young professionals 5.9 5.62 5% Rate on a scale of 1 – 7 where 1 is ‘Strongly Tourists 5.58 Disagree’ and 7 is ‘Strongly Agree.’ Business owners 5.44 5.11 6%

Entrepreneurs 5.42 4.98 9% • Residents indicate Downtown as increasingly Lesbian, Gay, Bisexual, catering to all groups studied. Transgender and 5.34 5.00 7% Questioning (LGBTQ+) • The most notable two-year increase was in the perception of Downtown catering to Students 5.33 4.98 7% “entrepreneurs.” Empty nesters/Retirees 5.14

• Residents indicated “pet owners” as the Bicyclists 5.02 4.91 2% group Downtown caters to the best. Ethnic minorities 4.94 Families with young 4.62 4.34 6% children

16 Experience in Downtown Tampa For the following, rate how satisfied you are with your experience with each, in Downtown Tampa. Rate on a scale from 1 – 10 where 1 is ‘Extremely Dissatisfied’ and 10 is ‘Extremely Satisfied.’

• Highest accolades were provided Experiences in Downtown Tampa 2018 Means 2016 Means Percentage Change

for walkability, personal safety Walkable city 7.27 6.92 5% and things to do. Strong sense of personal safety 7.23 7.49 -3% • The largest two-year increases in Plenty of things to do after school/work 7.02 6.56 7% satisfaction were for the areas of Quality housing options 7.01 7.05 -1% plenty of things to do after Luxury hotel accommodations 6.86 school/work and diversity in food/beverage options. Convenient food/beverage hours of operation 6.78 6.53 4% Diversity in food/beverage options 6.73 6.29 7% • Traffic and retail continue to be Affordable parking 5.82 5.95 -2% challenges for Downtown; the largest two-year decreases in Good in-town traffic circulation 5.66 5.83 -3% satisfaction were for the topics Good parking accessibility 5.49 5.76 -5% of affordable housing options Good incoming/outgoing traffic flow 5.44 5.81 -6% and good incoming/outgoing Affordable housing options 5.15 5.68 -9% traffic flow. Convenient shopping/retail hours of operation 5.1 4.75 7% Good shopping/retail availability 4.43 4.12 8%

17 Insufficiencies Do you consider any of the following categories to be insufficient for your needs in Downtown Tampa? Select all that apply. 61%

53%

42% 41% 40%

31% 30% 28%

23% 23% 22% 21% 21% 20% 19% 17% 18% 16% 15% 13% 11% 11% 10%

4%

Groceries Casual clothing Shoes Pharmacy Home furnishings Gifts Formal clothing Casual dining Pet supplies Medical clinic care/Urgent care Fine dining Barber/Salon services Flowers Books Veterinary services Spa Greeting cards Mechanic services ATM Gym Dry cleaning Dental care Spiritual support Other

18 Visiting Shopping Centers

Select any of the shopping centers you or someone in your What is typically the purpose of your visit? household visit in a typical 30 days?

General retail 79% International Plaza 74% Plaza 59% 58% Eat at a restaurant 60% Westfield Brandon Town Center 15% Tampa Premium Outlets 10% General entertainment 32% Citrus Park Town Center 6%

Sundial (St. Petersburg) 5% Visit a bar 31% The Shops at Wiregrass 4% Westfield Countryside 2% High-end retail 28% Uptown (University Mall) 2% Tyrone Square Mall 0% Other 6% None of the above 8%

• More than half of downtown residents visit International Plaza (74%), Westshore Plaza (59%), and Hyde Park Village (58%) within a typical 30-day period. • While malls continue to be frequented by Downtown residents, visits to a number of the properties named have declined over time. • The reasons for the visits are 8 out of 10 times for general retail and 6 out of 10 times to go to a restaurant.

19 Visiting Shopping Centers: Trending Select any of the shopping centers you or someone in your household visit in a typical 30 days?

International Plaza

West Shore Plaza

Hyde Park Village

Westfield Brandon Town Center

Citrus Park Town Center

Sundial (St. Petersburg)

University Mall ()

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2018 2016 2014 2012 2010 2008

20 Utilize in Downtown Tampa

• Nine in 10 residents are If available or more prevalent, how likely would you be to participate in or likely to participate in: utilize the following in Downtown Tampa?

• Concessions on the Riverwalk Concessions on the Riverwalk 2% 98%

• Grocery store Grocery store 3% 97% • Retail Retail 5% 95% • Waterfront dining Waterfront dining 5% 95% • Public boat docks • Extended TECO Line Streetcar Public boat docks 7% 93%

routes Extended TECO Line Streetcar routes 9% 91%

• Residents are increasingly Light rail 12% 88% likely to utilize: Expanded Downtowner service 18% 82% • Expanded bus services Expanded bus service 52% 48% • Light rail • Extended TECO Line Streetcar Upgraded Wi-Fi access in public areas 62% 38% routes Unlikely Likely

21 Utilize in Downtown Tampa: Trending LIKELY TO UTILIZE IN DOWNTOWN TAMPA IF AVAILABLE OR MORE PREVALENT.

95% 98% Waterfront dining 96% 96% 98% 88% 86% Light rail 84% 82% 86% 48% 34% Expanded bus service 34% 27% 41% 38% 77% Upgraded Wi-Fi access in public areas 81% 80% 78% 95% 98% Waterfront dining 96% 96% 98% 88% 86% Light rail 84% 82% 86% 48% 34% Expanded bus service 34% 27% 41% 38% 77% Upgraded Wi-Fi access in public areas 81% 80% 78% 91% 82% Extended TECO Line Streetcar routes 84% 80%

97% 97% Grocery store 97%

2018 2016 2014 2012 2010

22 Hours Actively in Downtown Tampa

• Residents are most What are the typical hours that you are actively spending time in Downtown Tampa? active within Select all the hours that apply. Downtown Tampa 90% from 6pm to 9pm. 80% • Downtown is more active than in 2016 70% between the hours 60%

of midnight and 50% 5am, and during 6pm. 40% • Decreases in 30% daytime activity 20% correlates with increased number 10% of residents 0% working from home. 2018 2016 2014

23 Transportation within Downtown

• When residents are in Do you ever use any of the following modes of transportation to get around in Downtown, the majority of Downtown Tampa? Select all that apply. residents travel on foot (88%), with their car (85%), On foot 88% Uber or Lyft (76%), or with Personal car 85%

the Downtowner (62%). Uber/Lyft 76%

• Other (4%) modes of Electric vehicle ride service (Downtowner) 62%

transportation include: TECO Line Streetcar 49% • Electric scooter. Personal bike 46% • Segway/Ninebot. Water taxi 30% Bikeshare (Coast) 20% • Compared to 2016, there were general declines in Carpool 9% transportation modes – Taxi 7% excepting only Uber/Lyft HART bus service 6%

and the Downtowner. Other 4%

24 Frequency of Transportation Modes

• Travel by foot is most How often do you use the following modes of transportation to get around in Downtown common, followed by Tampa? personal car, and personal bike for daily On foot usage. Personal car

• Travel on foot and with Other personal car are Personal bike prevalent for daily usage. Uber/Lyft • Weekly usage includes Electric vehicle ride service (Downtowner) personal bike, carpooling, Uber or Lyft, Carpool

the Downtowner, and the TECO Line Streetcar TECO Line Streetcar. Bikeshare (Coast)

• Modes that are used less Water taxi frequently include taxis, HART bus service, the HART bus service water taxi, and the Coast Taxi

bike sharing program. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Several times daily Daily Several times weekly Weekly Several times monthly Monthly Occasionally

25 Transportation Satisfaction

• Residents are overall Rate your satisfaction with the following Downtown Tampa transportation modes.

very satisfied with Uber/Lyft 62% 34% 3% 1%

transportation modes Carpool 50% 45% 2% 2%

in Downtown Tampa On foot 49% 42% 8% 2%

• They are most satisfied Water taxi 47% 43% 8% 3% with Uber and Lyft Bikeshare (Coast) 40% 45% 13% 2%

(96%), Carpooling Personal bike 39% 45% 11% 5%

(95%), and travel on Personal car 37% 45% 14% 4% foot (91%). Electric vehicle ride service (Downtowner) 36% 40% 18% 5%

• Residents are least TECO Line Streetcar 31% 55% 12% 3%

satisfied with the HART Taxi 19% 50% 22% 8%

bus service (52%) and HART bus service 19% 29% 35% 16% taxis (31%). Other 45% 30% 15% 10%

Completely satisfactory Somewhat satisfactory Somewhat unsatisfactory Completely unsatisfactory

26 Transportation Satisfaction: Trending

• For those that use Satisfied with the following Downtown Tampa transportation modes. them, satisfaction was 97% generally high among Uber/Lyft 100% 95% all transportation Carpool 85% 91% methods. On foot 89%

90% • There was a significant Water taxi 93% 86% increase in satisfaction TECO Line Streetcar 78%

over the past two years 86% for taxis and Bikeshare (Coast) 95% 84% carpooling. Personal bike 84% 82% • There were significant Personal car 80% 76% decreases in Electric vehicle ride service (Downtowner) 96%

satisfaction for the Taxi 69% Coast bikeshare and 49% 48% the Downtowner. HART bus service 57% 75% Other 82%

2018 2016

27 Employment Status

Select your employment status from the options below. • 3 in 4 Residents are employed full-time (75%). 3% • 1 in 10 Residents are retired (15%). 15% • Another 1 in 10 residents are either employed part-time 7% (7%) or unemployed (3%).

75%

Employed full-time Employed part-time Retired Unemployed

28 Commute and Workplace Location

How long is your typical commute to work? Which is true of your current employment?

29% 50% 19% 2018 30% 20% 20% Less than 5 minutes 19% 24% 21% 53% 2016 31% 32% 16% 40% 37% 5 to 15 minutes 35% 51% 33% 2014 34% 36% 15%

26% 59% 28% 2012 27% 29% 15% 16 to 30 minutes 29% 29% 34% 57% 2010 27% 13% 16% 12% 15% More than 30 minutes 17% 62% 14% 2008 27% 9% 11%

2018 2016 2014 2012 2010 2008 Work outside of Downtown Tampa Work in Downtown Tampa Work from home

• Residents’ commute times have decreased • Exactly half of the residents work outside of • Three in 10 residents work in Downtown • Residents that work at home have increased overall since 2016. Downtown Tampa. Tampa. by 25% since 2016.

29 Modes to Commute

• Almost 9 in 10 (88%) Indicate any means you have used to commute to work in the past 12 months. residents use their Personal car 88% personal car to commute to work. On foot 32% Uber/Lyft 26% • Walking (32%) and using Uber or Lyft (26%) Electric vehicle ride service (Downtowner) 17% are other primary Personal bike 13%

means of commuting to Carpool 6% work. Public transportation 6%

• Other include: Bikeshare (Coast) 4%

• TECO Line Streetcar. Water Taxi 3% • Work from home. Taxi 2%

Other 6%

30 Parking at Residences

How many parking spaces are reserved for Does your household own a car? Category: Open ended feedback Relative your household, excluding visitor parking? on Parking Frequency 3% Availability 19.3 2% General negative 15.3 8% 9% Expensive 7.0 44% 52% Unrelated/other 6.7 44% 37% Alternative transportation 6.7

Free demand 4.3

N/A 2.7 Don't know None 1 2 More than two Yes, one Yes, more than one No Need for parking garage 2.7 • Four in 10 (44%) residents have two parking • More than half the resident population spaces available. (52%) own more than one car. Reduce requirements 2.7 • Almost 4 in 10 (37%) residents only have • Four in 10 residents (44%) have only one Enforcement 1.7 one parking space available. car. General positive 1.3 • Almost 1 in 10 residents do not have a • Those without a car only account for 3% parking spot. of the resident population. Signage related 1.3 • Another 1 in 10 residents either have more Electric (need for chargers) 1.0 than two parking spaces (8%) or don’t know how many parking spots they have (2%).

31 Setting Roots in Downtown Tampa

• Residents offer high accolades for How likely are you to recommend Downtown Tampa to others in Downtown Tampa and show strong your peer group as a place to live?

interest in remaining. 59% Definitely likely 56% 55% • 96% are likely to recommend living in 28% Downtown Tampa. Likely 27% 26% • The “definitely likely” response increased by 5% 9% since 2016. Somewhat likely 13% 15%

• Renters have a strong interest in 1% Somewhat unlikely 2% owning. 2%

• 2% 64% of renters would like to own in Downtown. Unlikely 1% 2% • Average monthly mortgage willing to pay was 1% $2,440. Not at all likely 1% 1%

2018 2016 2014

32 Recommending Downtown Tampa: Entire SSD vs. Expansion

How likely are you to recommend Downtown Tampa to others in your peer group as a place to live?

Expansion 66% 23% 11%

Definitely likely Likely Somewhat likely Somewhat unlikely Unlikely Not at all likely

SSD 59% 28% 9% 1%2%1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

33 Downtown Tampa Workers

2018 Analysis

34 Location

Channel District 4% Tampa Heights Davis Islands 2% 1% West Tampa 4% 1% Water Street Tampa 5% Hyde Park 1% North Hyde Park 0% Central Business District (Downtown Core) 75% Other 3%

SOHO 1%

Ybor City 1% Bayshore 0%

35 Today’s Downtown Worker

36 What is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups?

Groups 2018 Means 2016 Means Percentage Change • Retirees and families with young children have the Young professionals 5.59 5.44 3% highest dissatisfaction. Business owners 5.30 5.42 -2% • Young professionals, business Tourists 5.28 owners and entrepreneurs have high marks. Entrepreneurs 5.19 4.94 5% • This suggests that there is still a Students 5.19 4.87 6% perception of Downtown Tampa as a “working district”. Pet owners 5.17 4.97 4% • Overall scores are slightly Bicyclists 5.07 4.86 4% improved compared to 2016. Lesbian, Gay, Bisexual, Transgender 4.93 4.57 8% and Questioning (LGBTQ+) Ethnic minorities 4.82

Families with young children 4.57 4.44 3%

Empty nesters/Retirees 4.50

37 For the following, rate how satisfied you are with your experience with each in Downtown Tampa

Percentage 2018 2016 • Traffic, affordability, and after- Change work activities all scored Luxury hotel accommodations 6.81 poorly. Walkable city 6.68 6.72 -1% Diversity in food/beverage options 6.45 6.42 0% • These categories fared Strong sense of personal safety 6.25 6.82 -8% significantly worse than in 2016.

Convenient food/beverage hours of operation 6.20 6.45 -4% • Walkability and food and beverages scored well. Plenty of things to do after work 5.93 5.74 3% Quality housing options 5.58 5.43 3% Good in-town traffic circulation 4.77 5.67 -16% Affordable parking 4.65 5.21 -11% Good incoming/outgoing traffic flow 4.57 5.62 -19% Good parking accessibility 4.55 5.38 -16%

Convenient shopping/retail hours of operation 4.26 4.45 -4%

Good shopping/retail availability 3.66 3.81 -4% Affordable housing options 3.59 4.15 -13%

38 Share your feedback regarding:

Downtown Tampa’s Downtown Tampa’s Greatest Greatest Assets Opportunities for Improvement

• A full 40% of open ended • Transit and Parking were clearly responses cited the Riverwalk by the biggest areas for name. improvement. 30% of respondents • “Walkability”, “Water front” and “Park” also mentioned “Parking” alone. scored highly. Tampa Workers are taking advantage of green (and blue) spaces! • Affordability and retail availability also featured. • Museums and Restaurants received several nods as well.

39 Assets Special Services District SSD Expansion

40 Opportunities Special Services District SSD Expansion

41 Do you consider any of the following to be insufficient for your needs in Downtown Tampa?

Casual clothing Groceries Shoes Gifts Formal clothing Home furnishings Medical clinic care/Urgent care Books Flowers Pharmacy Pet supplies Greeting cards Barber/Salon services Mechanic services Casual dining Fine dining Veterinary services Spa Dry cleaning Dental care Gym ATM Spiritual support 80%

70% 67% 61% 60% 54% 53% 50% 43% 41% 40% 34% 32% 32% 31% 30% 27% 26% 26% 24% 22% 22% 21% 19% 17% 17% 20% 14% 10% 9% 10%

0% Insufficient

42 If available or more prevalent, how likely would you be to participate in or utilize the following in Downtown Tampa?

If available or more prevalent, how likely would you be to participate in or utilize • Workers would use the following in Downtown Tampa? 100% expanded food options

90% – from dining at the

80% waterfront to grocery stores. 70%

60% • More people are

50% clamoring for public transportation. 40% • Two-year trends reveal a 30% significant surge in 20% demand for bus and

10% streetcar service.

0% Grocery store Waterfront dining Concessions on the Light rail Upgraded Wi-Fi access Extended TECO Line Expanded bus service Riverwalk in public areas Streetcar routes

2018 2016 2014 2012 2010

43 What are the typical hours of the day that you spend in Downtown Tampa?

• Workers Primarily leave downtown after normal business hours; however they are increasingly lingering into the evening hours as of 2018. This suggests that they are leveraging retail and food/beverage opportunities in Downtown Tampa. • Even mix of early arrivals and late arrivals (45% active at 7:00AM and 43% active at 7:00PM).

What are the typical hours of the day that you spend in downtown Tampa? 80%

70%

60%

50%

40%

30%

20%

10%

0%

2018 2016 2014

44 How often do you leave your place of work to experience Tampa?

• 4 in 5 Downtown workers leave How often do you leave your place of Do you ever use any of the following work to experience Tampa? modes of transportation to get the workplace to experience around in Downtown Tampa? Tampa once a week or more. Monthly Rarely Never • Most frequent reasons are for 3% On foot 84% Bimonthly 4% 0% lunch, followed by taking a walk 4% Personal Car 79% and errands. Occasionally Uber/Lyft 41% Daily 9% What makes you leave the office? 21% Electric vehicle ride… 40% Going out to lunch (eat elsewhere, or dining) TECO Line Streetcar 21% Taking a walk Water taxi 15% Running errands Weekly Going to meeting 18% Personal bicycle 14% Several times 94% a week Carpool 12% 41% 64% 62% Bikeshare (Coast) 10% 41% HART bus service 6%

Taxi 2% 1

45 How often do you use the following modes of transportation to get around in Downtown Tampa?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

On foot

Personal car

Personal bicycle

HART bus service

Electric vehicle ride service (Downtowner)

Carpool

Bikeshare (Coast)

Taxi

Uber/Lyft

TECO Line Streetcar

Water taxi

Several Times Daily Daily Several Times Weekly Weekly Several Times Monthly Monthly Occasionally

46 Rate your satisfaction with the following Downtown Tampa transportation modes

Water taxi 47% 47% 5% 2% • Taxis are the only group

Uber/Lyft 52% 41% 6% 1% with more dissatisfaction Bikeshare (Coast) 45% 48% 7% than satisfaction. Carpool 35% 53% 12% • Uber/Lyft has the highest By foot 42% 45% 12% 1% ‘Completely Satisfactory’ TECO Line Streetcar 34% 48% 15% 2% measurements. Electric vehicle ride service (Downtowner) 37% 45% 15% 3%

Personal car 27% 49% 20% 5%

HART bus service 25% 43% 25% 7%

Personal bicycle 20% 43% 30% 7%

Taxi 18% 18% 55% 9%

Completely Satisfactory Somewhat Satisfactory Somewhat Unsatisfactory Completely Unsatisfactory

47 Rate your satisfaction with the following Downtown Tampa transportation modes

90% • Workers are less satisfied 80% with nearly all modes of 70% transit compared to the 60% past. 50% • The downtowner had the 40% only improvement in score 30% from 2016, and the TECO 20% streetcar and Uber/Lyft

10% saw only marginal

0% decreases, suggesting that these options are ‘the best among the worst’ for transit options in Downtown Tampa.

2018 2016 2014 2012 2010

48 Indicate any means you have used to commute to work in the past 12 months

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Personal Car

Uber/Lyft

Work from home

On foot

Carpool

Personal bike

Public transportation

Electric vehicle ride service (Downtowner)

Bikeshare (Coast)

Water taxi

Taxi

49 How long is your typical commute to work? • Over time, we have seen a divergence in commute times, 2018 3% 30% 23% 44% where both the 5-15 minute and 30+ minute ranges are increasing in share, squeezing 2016 3% 29% 27% 42% out the 16-30 minute commuters. • This suggests that more 2014 3% 25% 31% 41% workers are living closer to Downtown Tampa, and those that are not are facing 2012 10% 24% 30% 36% increased traffic times. • In 2010 and 2012, ‘less than 5 minutes’ includes a deprecated 2010 8% 27% 28% 36% ‘I work from home’ category

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 5 minutes 5 to 15 minutes 16 to 30 minutes More than 30 minutes

50 How much of a transportation subsidy does your employer offer you?

How much of a transportation subsidy does your employer offer you? 60%

50%

40% Partial paid parking 15% Subsidy toward any mode (bicycle, Partial paid 30% No walking, etc.) transit pass transportation Other 1% 3% subsidy 6% 52% 20% 100% paid 100% paid transit parking pass 27% 2% 10%

0% 100% paid parking 100% paid transit No transportation Partial paid Partial paid transit Subsidy toward pass subsidy parking pass any mode (bicycle, walking, etc.)

2018 2016 2014 2012 2010

51 How do you pay for your downtown parking?

Monthly 50%

Other Daily 8% 8%

I never pay for parking in Downtown 23% Hourly 19%

Yearly 0%

52 What types of parking do you use Parking Preferences within Downtown Tampa?

• Workers predominantly park in garages. 23%

• Workers would rather pay more to be able to 0% 53% park closely to their workplace. 24%

Yearly Daily 0% 8% Garage Meter (on-street) Overnight Surface lot

Which of the following do you prefer?

Hourly 19%

Monthly 40% 50% I never pay for 60% parking in Downtown 23%

Pay less to have a parking space further away from my destination Pay more to have a parking space closer to my destination

53 Open-ended parking feedback

• Perceptions around parking are tense. • Workers feel that they pay too much, they believe that the parking lots are owned by a monopoly, and they express concern about the parking situation worsening as lots are purchased for further high-rise development. • Retail Workers and others with non-traditional work schedules harbor resentment that most work-time parking solutions require your car to be gone by 5:30/6:00pm. • There is a minority perception that say that there are too many parking lots. These respondents typically advocate for more parking garages (To quote one response, “Build up not out”).

54 Employee Tenure and Status

How long have you worked in Downtown ARE YOU A FULL-TIME OR PART-TIME EMPLOYEE? Tampa? Full-Time Part-Time

Part-Time 13% 5%

40% One year or less 19% 2-3 years 4-9 years 10 or more years

Full-Time 95%

28%

55 Workers’ Industries

Select your area of employment • Traditional white-collar work

Management/Professional is the majority of work done Public service/Government in the downtown area. Legal Services • The share of those working Non-Profit in the service/maintenance/ Clerical/Administrative

Education construction category has

Sales/Retail/Customer service doubled since 2016 – Banking/Financial although it remains a modest Technology share overall. Media/Entertainment

Service/Maintenance/Construction

Medical/Patient care

0% 5% 10% 15% 20% 25% 30%

56 Please provide any additional thoughts you have regarding Downtown Tampa, from your perspective as an employee.

POSITIVES NEGATIVES

• People are excited about the • Traffic was the #1 topic of continued growth of discussion. Downtown Tampa. • Some respondents feel that bike lanes are underutilized and removed • The Riverwalk continues to potential car lanes/street parking. earn praise. • There is concern about • People want better access to the Riverwalk and more activation along homelessness, especially as it the Riverwalk. relates to walking long distances back to ones commuter parking lot at night.

57 Zip Codes of Workers

• Workers predominantly live in Hillsborough County. • Significant numbers of workers commute from the and Brandon areas.

58 Housing Demographics

Would you prefer to rent or own in • Average monthly housing threshold for respondents was $1798.50. downtown? • For those uninterested, the common reasons included: • High costs of rent. • People not wanting to raise children in downtown. Own 34% • People wanting a yard for their dogs. Rent 66%

Please note how interested you are in living in Downtown Tampa within the next five years.

Completely interested 17% 19% Somewhat interested Completely uninterested 32% Somewhat uninterested 32%

59 Setting Roots in Downtown Tampa

How likely are you to recommend Downtown Tampa to others in • 9 out of 10 respondents your peer group as a place to work? were likely to Definitely likely recommend Downtown Tampa as a place to Likely work.

Somewhat Likely

Somewhat Unlikely

Unlikely

Not at all likely

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

2018 2016 2014

60