2018 Public Involvement Evaluation Dashboard The purpose of the Evaluation Dashboard is to provide a process for public involvement staff to consider all activities during the past year and compare them to the goals, objectives, strategies and tools outlined in the adopted Public Involvement Plan. This process allows the organization to adjust strategies to maximize the effectiveness of outreach to the community and refine available resources.

PUBLIC INVOLVEMENT HIGHLIGHTS OF THE YEAR

Highlight Data Comments With a change in executive leadership in 2018, MetroPlan Orlando continued full steam ahead on public involvement, participating in 65 outreach events and 95 events held by our partners. We As the organization continues to focused on involving non-transportation stakeholders integrate health into transportation and continued to fulfill our role as conveners by planning, engaging non- Outstanding Public hosting other events that brought together different transportation audiences will be a Involvement Results interests from across the region. priority – particularly in the public involvement for our 2045 We also fully implemented a youth outreach program Metropolitan Transportation Plan in using a software called StreetMix, which allows 2019. students to design their own road and become familiar with Complete Streets principles.

We tested a new digital platform this year to gather In the future, we’ll look at how to public input on several design options for a Complete New Techniques integrate similar digital outreach Streets project. This was very successful, engaging Initiated This Year tools to expand our reach more than 1,000 people and gathering more than throughout the three-county area. 1,000 comments on the various designs.

We suspect Facebook social media objectives fell short in 2018 because of a change in the Facebook algorithm that was implemented in January. One Number of We met or exceeded all of our objectives, with the factor affecting growth of Twitter Objectives Met or exception of some benchmarks in Objective 3 (social following may be that our audience Exceeded media). size is maturing. Future PIPs should revisit how social media success is measured and the type of content we post.

1 Objective #1 – Measurement for 2018

Increase public involvement through targeted outreach activities, executing at least two activities each month.

MEASUREMENT = Outreach Event Listing

Activity Comments & Examples Evaluation We participated in 65 outreach events during 2018, including 47 presentations done by MetroPlan Orlando staff members to community groups and 20 community events where we had a presence such as a booth. We also participated in an additional 95 regional events held by partner agencies.

Examples of outreach events include: • Holding an event called Transportation Think-In as part of a FHWA grant. This event brought dozens of community leaders together to discuss how transportation can support health, environmental sustainability, and resiliency in Central . They had a lot of ideas, which made for a lively day of sharing and brainstorming. This was a major effort to begin conversations with non-transportation partners about major regional issues, such as health and sustainability. Attendees included representatives from transportation, housing, health, philanthropy, Participated in 65 outreach events and 95 Outreach Events tourism, nonprofit, and business sectors. additional regional partner • Held a series of pop-up meetings for phase two of the events Corrine Drive Complete Streets Study. These supported a large-scale online effort to obtain feedback on various design concepts for the road (see below for more details). • Presented to a wide variety of groups such as transportation industry groups, K-12 classes, college/university classes, professional groups, rotary clubs, neighborhood associations, etc. • Served as the host organization for the National Association of Regional Councils conference. • Hosted a meeting moderated by Congresswoman Stephanie Murphy, featuring two senior officials from USDOT. The officials shared information on several federal programs and priorities with MetroPlan Orlando Board members and representatives from transportation agencies in the region.

Highlights of gathering citizen input during the year included: • Last year, we piloted the use of StreetMix to engage students by allowing them to design their own roads on iPads. The success of the pilot led to us fully Personally engaged Seeking & Capturing implementing this method in this year’s student approximately 4,589 Citizen Input outreach. We used it in 2018 for a range of events, people, and many more including a STEM (Science, Technology, Engineering, online (see Objective 2) Math) event at Valencia College, which is a Minority Institution of Higher Education, and also at an elementary school STEAM (STEM +Arts) night.

2 • Developed a survey for ACCESS LYNX riders and obtained 338 responses via Survey Monkey. The survey asks riders to characterize their last trip on the paratransit service and asks about customer service, accessibility and overall level of service. MetroPlan Orlando analyzed the responses and presented findings at the annual Transportation Disadvantaged (TD) public meeting, hosted by the TDLCB. • Used a new digital tool called Neighborland for collecting feedback online on design concepts for a complete streets study (see Objective 4 dashboard for more details). This allowed us to collect public input around the clock during the comment period. We supported this online effort with a series of pop- up meetings in the corridor where the community could chat with the project team fact to face.

During 2018, 11 of our 65 outreach events (about 17%) specifically included public involvement with underserved communities. Examples of underserved outreach include: • Participated in a huge event called Discover Osceola, which drew about 2,500 attendees. The event helps new residents connect with various community resources such as government organizations and nonprofit services. We had iPads set up at our table with a brief transportation survey that went with the event theme. A visually-appealing poster invited Participated in 11 Underserved attendees to take the survey in English and Spanish, outreach events with Outreach since there is a large population of folks with limited underserved communities English proficiency (LEP) in Osceola County. • Presented pedestrian and bicyclist crash data at a community meeting in Pine Hills hosted by Florida Representative Bruce Antone. • Hosted a statewide training session and peer exchange conducted by FHWA and FDOT related to Title VI and nondiscrimination for representatives from MPOs across the state

MetroPlan Orlando’s 2018 annual report was themed Powered by People. This report focused on introducing our new executive director, Gary Huttmann, to the community. It Distributed in Sep. and was initially distributed at the September MetroPlan Orlando Annual Report used at speaking events Board meeting. After that, hard copies were mailed to elected for the rest of the year officials, industry stakeholders, and business people, and a digital copy was emailed to our community database.

MetroPlan Orlando had a solid community outreach year in 2018, which led to the public having a voice in the transportation planning process. We placed a major Exceeded goal by 150%, emphasis on involving non-transportation stakeholders in achieving an average of 5 Overall Activity transportation planning and continued to fulfill our role as outreach events per conveners by hosting other events that brought together month different interests from the region. We also continued to focus on our board’s priority areas, including youth outreach, complete streets, bicycle/pedestrian education and safety.

3 Outreach Event Listing: 2018

# Name of Event Date Event? Presentation? Underserved? Attendance 1 Altamonte Rotary: Presentation on 1/18/18 X 20 transportation mega-projects 2 Pop-Up Meeting for Corrine Drive 1/22/18 X 60 Study: Audubon Park Community Market 3 Northlake Elementary School STEAM 2/1/18 X 800 Night (Science, Technology, Engineering, Arts & Math) 4 Pop-Up Meeting for Corrine Drive 2/2/18 X 70 Study: Baldwin Park First Friday Festival 5 Judging the Seminole County Science 2/3/18 X n/a Fair 6 Transportation Think-In, hosted by 2/7/18 X X 80 MetroPlan Orlando 7 Judging the Orange County Science 2/14/18 X n/a Fair 8 Colonialtown North Neighborhood 2/15/18 X 25 Association: Presentation on long range transportation planning 9 Women in Transportation Seminar 2/22/18 X 65 (WTS) Quarterly Luncheon: Panel discussion on complete streets 10 Pop-Up Meeting for Corrine Drive 2/24/18 X 50 Study: Leu Gardens 11 STEM Day at Valencia College Lake 2/27/18 X X n/a Nona campus: Careers in transportation planning & Streetmix design your own street 12 Pop-Up Meeting for Corrine Drive 3/3/18 X 50 Study: East End Market 13 Pop-Up Meeting for Corrine Drive 3/8/18 X 60 Study: Redlight Redlight 14 Transportation Roundtable hosted by 3/9/18 X 10 U.S. Representative Soto 15 Visit from Canadian College Students: 3/12/18 X 10 Presentation on transportation planning in Central Florida 16 Kissimmee Bike Bonanza 3/22/18 X X 75 17 UCF Urban and Regional Planning 4/5/18 X 115 Distinguished Lecture Series, Spring 2018 – Moderated panel for program called Built It, Hack, It, Share It! Making Data Work for Policy Change 18 SMPS Program: The New Leaders of 4/10/18 X 150 the I-4 Corridor 19 Leadership Osceola: Presentation on 4/11/18 X X 35 Central Florida transportation planning 20 Spectrum Central Florida News 13 Live 4/25/18 X n/a Town Hall on transportation infrastructure

4 # Name of Event Date Event? Presentation? Underserved? Attendance 21 FHWA Webinar on Using Crash Types 4/30/18 X 160 to Understand Pedestrian and Bicyclist Safety 22 Meeting with USDOT officials hosted by 5/2/18 X 35 MetroPlan Orlando to discuss federal transportation policy 23 Apartment Association of Greater 5/4/18 X 20 Orlando, Multi-Family Developers Council: Presentation on MetroPlan Orlando & our Upcoming SunRail / Transit-oriented Development Research Study 24 Pine Hills Community Meeting hosted 5/15/18 X X 12 by Florida Representative Bruce Antone: Presentation on Pedestrian and Bicyclist Crash Data & Causes 25 MetroPlan Orlando Transportation 6/11/18 X 15 Improvement Program public meeting 26 National Association of Regional 6/5/18 X 25 Councils (NARC) conference session on Innovations in Transportation 27 New York State Association of MPOs 6/12/18 X 15 web conference: Presentation on MetroPlan Orlando’s TSMO Program 28 Florida Section of Institute of 6/14/18 X 25 Transportation Engineers (ITE): Moderated town hall on equity and transportation 29 Florida Section of Institute of 6/15/18 X 25 Transportation Engineers (ITE): Presentation on TSMO & MPOs 30 Institute of Transportation Engineers 7/17/18 X 20 HQ: Presentation on Transportation & Health 31 Spectrum Central Florida News 13 Live 8/9/18 X n/a Town Hall on autonomous vehicles 32 Downtown Orlando Partnership Lunch 8/21/18 X 100 and Learn: Panel discussion on transportation in downtown Orlando and agency collaboration 33 reThink Downtown Commute Update: 8/22/18 X 12 Presentation to tenants at SunTrust property 34 Open House Reception Honoring 8/23/18 X 200 Retirement of Harry Barley and Welcoming New Executive Director Gary Huttmann 35 Florida Transportation Commission 9/7/18 X 40 Workshop: Presentation on public transit challenges 36 APA Florida Conference: Presentation 9/12/18 X 125 called Ripped from the Headlines: A Planner’s Perspective 37 Florida League of Cities Transportation 9/14/18 X 30 & Intergovernmental Relations 5 # Name of Event Date Event? Presentation? Underserved? Attendance Committee: Presentation on 21st Century Transportation System 38 Discover Osceola, hosted by 9/19/18 X X 2,500 Community Vision 39 Tri-County League of Cities: 9/20/18 X 70 Transportation update presentation 40 West Orange Chamber Economic & 9/28/18 X 10 Governmental Advocacy Committee: Presentation on Planning Today to Shape Tomorrow 41 Northlake Elementary School STEAM 9/28/18 X 650 Night (Science, Technology, Engineering, Arts & Math) 42 Federal Motor Carrier Safety 10/2/18 X 100 Administration listening session, hosted by MetroPlan Orlando 43 Hillsborough MPO Board meeting: 10/2/18 X 30 Presentation on TSMO program 44 Orange County Disability Advisory 10/8/18 X X 10 Board: Presentation on role of the Transportation Disadvantaged Local Coordinating Board 45 Walk to School Day at Sadler 10/10/18 X X 75 Elementary School with Cmsr. Siplin 46 Florida Public Relations Association 10/15/18 X 5 class: Presentation on MetroPlan Orlando & managing relationships 47 Blind Americans Equality Day (White 10/15/18 X X 50 Cane Day) event: Presented resolution from the MetroPlan Orlando Board in support of the day 48 UCF Public Administration class, Fall 10/16/18 X 40 2018 semester: Presentation on Planning Today to Shape Tomorrow 49 ENO Mid-level Executive Leadership 10/18/18 X 35 Panel 50 Quality Assurance Task Force: 10/23/18 X X 15 Presentation on Title VI Program: Nondiscrimination & Language Plan 51 Community Advisory Committee: 10/24/18 X 35 Presentation on Title VI Program: Nondiscrimination & Language Plan 52 Transportation System Management & 10/26/18 X 30 Operations Advisory Committee: Presentation on Title VI Program: Nondiscrimination & Language Plan 53 Technical Advisory Committee: 10/26/18 X 45 Presentation on Title VI Program: Nondiscrimination & Language Plan 54 Florida Dept. of Health in Seminole 10/26/18 X 15 County’s first Bike to Work Day, hosted by reThink 55 Municipal Advisory Committee: 11/8/18 X 15 Presentation on Title VI Program: Nondiscrimination & Language Plan 6 # Name of Event Date Event? Presentation? Underserved? Attendance 56 MetroPlan Orlando Board: 11/14/18 X 50 Presentation on Title VI Program: Nondiscrimination & Language Plan 57 Presentation to AMPO AV Working 11/14/18 X 25 Group on MetroPlan’s Connected and Autonomous Vehicle study 58 Public Meeting: Transportation 11/15/18 X X X 50 Disadvantaged Local Coordinating Board annual public meeting, including presentation on paratransit rider survey 59 TDLCB: Presentation on Title VI 11/15/18 X X 50 Program: Nondiscrimination & Language Plan 60 Moderated a breakout session at 11/27/18 X 30 Florida Autonomous Vehicle Summit 61 Presentation to FHWA’s Making 11/28/18 X 65 Healthy Connections Framework Technical Assistance webinar on Health and the Corrine Drive Study 62 Presentation at Best Foot Forward 12/5/18 X 15 Orange County planning workshop on pedestrian/bicycle crash trends in 2018 63 BFF Osceola workshop 12/10/18 X 12 64 Volunteer Appreciation holiday 12/14/18 X 30 reception & toy drive benefiting Great Oaks Village 65 Presentation on Transportation 12/14/18 X 25 Systems Management & Operations at TBARTA MPOs CCC Board Meeting TOTAL = 65 outreach events 20 47 11 4,589 TOTAL = 65 outreach events personally engaging more than 4,500 people, including: • 20 events • 47 presentations • 11 outreach events with underserved communities • Monthly average = 5 events; beating objective of two events per month by 150%

7 Regional Partner Events

# Name of Event Date 1 Corrine Drive Study Briefing: Orange County Cmsr. Bonilla 1/5/18 2 Corrine Drive Study Briefing: Winter Park Mayor Leary 1/8/18 3 Corrine Drive Study Briefing: Orange County communication staff 1/10/18 4 Corrine Drive Study Briefing: Leu Gardens Executive Director Robert Bowden 1/11/18 5 Corrine Drive Study Briefing: Orlando communication staff 1/16/18 6 Corrine Drive Study Project Visioning Team meeting 1/17/18 7 Corrine Drive Study Briefing: Orlando executive staff 1/19/18 8 Central Florida MPO Alliance 1/19/18 9 State of Volusia County program 1/22/18 10 Community Advisory Committee New Member Orientation: Kayla Mitchell 2/22/18 (multimodal advocate) 11 Community Advisory Committee New Member Orientation: Carmen Rasnick (non- 2/26/18 voting alternate) 12 Community Advisory Committee New Member Orientation: Jeff Piggrem (non-voting 2/28/18 alternate) 13 LYNX Board meeting 2/1/18 14 Best Foot Forward steering committee 3/7/18 15 Central Florida Commuter Rail Commission meeting 3/29/18 16 Best Foot Forward steering committee 4/4/18 17 Call with National Association of Regional Councils 4/16/18 18 Media Briefing with new reporter from Central Florida News 13 4/17/18 19 Central Florida Expressway Authority board meeting 4/12/18 20 TPO board meeting 4/12/18 21 Tri-County League of Cities program 4/19/18 22 Meeting with LYNX TD staff 4/23/18 23 Ocala-Marion TPO board meeting 4/24/18 24 CFX Public Hearing: SR 408 Extension 4/26/18 25 American Lung Association conference call 4/25/18 26 Space Coast TPO TAC 5/7/18 27 Lake-Sumter TPO TAC 5/9/18 28 Space Coast TPO Board 5/10/18 29 Best Foot Forward steering committee 5/10/18 30 Civil Rights and MPO/LAP Roundtable FY 2018 Title VI / Nondiscrimination Training 5/18/18 and Roundtable Sessions conducted by FHWA and FDOT 31 State of Orange County address 5/18/18 32 American Lung Association conference call 5/30/18 33 Central Florida Commuter Rail Commission meeting 5/31/18 34 NARC Public Involvement Working Group 6/5/18 35 Bicycle/Pedestrian Action Plan Working Group kick-off meeting 6/12/18 36 Meeting with Polis Institute 6/26/18 37 American Lung Association conference call 6/27/18 38 Corrine Drive Study Briefing: Orlando Commissioner Stuart 7/16/18 39 Corrine Drive Study Briefing: Orlando Commissioner Sheehan 7/17/18 40 Corrine Drive Study Briefing: Orange County transportation staff 7/18/18 41 Corrine Drive Study Briefing: Orange County Commissioner Bonilla 7/23/18 42 Media Briefing for new Orlando Business Journal reporter 7/24/18 43 Corrine Drive Study Briefing: City of Orlando transportation staff 7/25/18 44 American Lung Association conference call 7/25/18 45 Corrine Drive Study Briefing: City of Winter Park transportation staff 7/26/18 46 SunRail Southern Expansion Grand Opening Celebration 7/28/18 47 SunRail Southern Expansion Opening Day 7/30/18

8 # Name of Event Date 48 Corrine Drive Study Project Visioning Team meeting 8/1/18 49 MPOAC 8/2/18 50 Central Florida MPO Alliance directors meeting 8/10/18 51 Bicycle/Pedestrian Action Plan Working Group meeting 8/16/18 52 Tri-County League of Cities roundtable 8/22/18 53 League of Women Voters luncheon 9/12/18 54 Call with Broward MPO re: TRAC and RIDES program 9/14/18 55 FHWA Public Involvement webinar 9/18/18 56 WTS annual scholarship and awards banquet 9/20/18 57 Meeting with ACCESS LYNX team 9/24/18 58 LYNX Oversight Committee meeting 9/27/18 59 Planning call with reThink re: Florida Dept. of Health Bike to Work day 9/28/18 60 Meeting with representative from American Cancer Society 10/8/18 61 Central Florida MPO Alliance meeting 10/12/18 62 Tri-County League of Cities 10/18/18 63 reThink annual meeting 10/23/18 64 Mobility Week: FDOT Multimodal Transportation Workshop 10/30/18 65 Meet & greet with new LYNX chief innovation & sustainability officer 10/31/18 66 Best Foot Forward steering committee 10/31/18 67 TDLCB New Chairman Orientation with Mayor Alvarez 11/1/18 68 MPOAC 11/1/18 69 Field visit to Space Florida & Cape Canaveral Spaceport 11/2/18 70 Meeting with Hotel & Lodging Association representative 11/5/18 71 SunRail Technical Advisory Committee meeting 11/7/18 72 East Central Florida Regional Planning Council meeting 11/7/18 73 Meeting with Kissimmee City Manager 11/8/18 74 Open House for Kittelson Anniversary 11/8/18 75 Meeting with nonprofit Great Oaks Village 11/13/18 76 Wekiva Parkway open house 11/15/18 77 WTS Reception 11/15/18 78 Kissimmee Main Street public meeting 11/15/18 79 Central Florida visitor study project advisory group meeting 11/16/18 80 Screening of documentary Paris to Pittsburgh 12/3/18 81 Osceola Board of County Commissioners meeting 12/3/18 82 Orange County Oath of Office ceremony 12/4/18 83 Orange Board of County Commissioners meeting 12/4/18 84 LYNX Oversight Committee meeting 12/5/18 85 LYNX board meeting 12/6/18 86 New Board Member Orientation: Orange County Cmsr. Mayra Uribe 12/10/18 87 New Board Member Orientation: Orange County Cmsr. Gomez Cordero 12/10/18 88 New Board Member Orientation: Orange County Mayor Jerry Demings 12/10/18 89 FDOT Work Program Public Hearing Outreach Day 12/11/18 90 New Board Member Orientation: Orange County Cmsr. Christine Moore 12/11/18 91 City of Orlando Vision Zero community workshop 12/12/18 92 New Board Member Orientation: Seminole County Cmsr. Amy Lockhart 12/18/18 93 Journey mapping meeting with rethink 12/18/18 94 Orlando City Manager going-away reception 12/19/18 95 FDOT Goldenrod Rd. public meeting 12/20/18

TOTAL REGIONAL PARTNER EVENTS = 95

9 Objective #2 – Measurement for 2018

Increase website activity on MetroPlanOrlando.org by five percent each year, encouraging broader outreach and involvement.

MEASUREMENT = Website Analytics: Page Views, Unique Visitors

Activity Comments & Examples Evaluation Adding to MetroPlan Orlando’s repertoire of visuals continues to be a priority for us. We produced several new reports with engaging graphics and visualization to tell various aspects of the transportation story during 2018. The reports, icons, and infographics Visualization efforts continue to were incorporated into the website, and were used in Visualization strengthen our website as we add other contexts such as presentations. One example is fresh material on a regular basis. our revamped Health & Transportation page, which features a new Health in All Policies graphic demonstrating the link between health and transportation, as well as several new reports.

MetroPlan Orlando tried a new digital tool for visualization and electronic outreach called Neighborland during the alternatives phase of the Corrine Drive Complete Streets Study. The online MetroPlan Orlando piloted the use platform offered the public the opportunity to of a new digital tool to collect comment on and rate each design concept, choose a public comment, resulting in favorite design concept, and provide comments and participation from more than 1,000 feedback on whether they would like to see proposed people. Electronic Outreach safety solutions implemented. During the two months

we collected public comment, more than 1,000 In 2018, MetroPlan Orlando’s people participated, and more than 1,000 comments YouTube videos were watched were made on the material. 1,500 times, totaling about 2,700

minutes of viewing time. We continue to use video, social media, and Constant Contact emails to point traffic to our website (see Objectives #3 & 5 for details).

From Jan. 1, 2018 through Dec. 31, 2018, MetroPlanOrlando.org had 156,185 pageviews, Exceeded our objective by 61.76%. 27,153 unique users, and 44,402 sessions. When comparing 2018 to 2017, Overall Activity increased pageviews by 66.76%, This means that each month, approximately 13,015 users by 43.64%, and sessions by pages were viewed by 2,263 different people visiting 27.78%. during an average of 3,700 sessions.

10 Excerpt from Google Analytics Report: 2018

Website Analytics Comparison: 2018 vs. 2017

11 Objective #3 – Measurement for 2018

Provide opportunities for round-the-clock public engagement, Increase awareness of the transportation planning process, and offer information on MetroPlan Orlando activities through social media.

Demonstrate success with Facebook by adding 100 people who “like” the organization’s Facebook page annually, along with an average of 8,500 organic impressions per month (number of times users may have seen page content in news feeds, tickers or page visits).

Demonstrate success with Twitter by adding 500 Twitter followers annually, along with an average of 19,000 total Twitter impressions (number potential engagements, based on delivery of the organization’s tweets to Twitter users feeds) per month.

MEASUREMENT = Facebook Likes/Impressions, Twitter Followers/Impressions

Activity Comments & Examples Evaluation

We produced a total of 133 Facebook posts (94 photos, 39 Met goal by providing Produce & promote posts) during the year; we also produced 547 tweets, along about 57 social media content with 1 direct message, for a total of 548 posts on Twitter messages per month during the year.

We fell short of our goal for Facebook “Likes,” with 71 for the year, and also were short of our goal for average monthly organic impressions with 6,037. On Twitter, we fell short of our goals with 214 net new follows during the year and an average of 18,779 organic impressions. This deficit may Fell short of goals on Interact with users reflect our social media outreach’s recent rapid growth, which Facebook and Twitter has captured most of our natural audience, and changing interactions social media habits. We may need to revise growth projections for future PIPs and re-examine the types of content provided.

Despite falling short of goals set in 2016, we continued to increase our followers on both of our main social media platforms – Facebook and Twitter. We maintained an active presence on both, offering readers about 2 postings a day Met goals for producing between our two platforms. This publishing effort drew outreach content; fell short Overall Activity attention from our followers, and we had robust audience of goals for engaging the engagement as demonstrated by the number of organic public via social media impressions we logged in both. The attached information from our social media monitoring service Sprout Social are attached.

12 Sprout Social: Facebook Impressions 2018

Sprout Social: Facebook Audience Growth 2018

13 Sprout Social: Twitter Impressions 2018

Sprout Social: Twitter Audience Growth 2018

14 Objective #4 – Measurement for 2018

Integrate the adopted 2040 Long Range Transportation Plan in public outreach, using plain language and focusing on key concepts central to the plan.

MEASUREMENT = Event Listing, Newsletter/Website/Social Media/Collateral Content

Activity Comments & Examples Evaluation In 2018, MetroPlan Orlando created various new items for public outreach. Highlights include: • New Title VI Program: Nondiscrimination and Language Plan - This revision combines the Title VI plan and Limited English Proficiency (LEP) plan into one. The language and content was simplified and new graphics were added to make it more public-friendly. • Planners created three white papers to go along with the INVEST/Transportation Think-In Staff continues to develop easy to project, and public involvement staff provided understand materials, creates writing and graphics support. The three easy- content related to themes in the Create Outreach to-read and visually appealing papers cover long range plan, and emphasizes Content & Products topics of housing, funding, and how outreach to underserved and MetroPlan Orlando can help frame the future. limited English proficiency • Annual Report: Powered by People (see communities. description in Objective #1 dashboard) • Getting Around e-newsletter • Several editions of the Corrine Drive Complete Streets Study newsletter • Created a new page on MetroPlanOrlando.org for LRTP amendments • New Spanish version of our Transportation Disadvantaged (TD) brochure

In 2018, MetroPlan Orlando created new visualizations for public outreach. Highlights include: • Used a new online crowdsourcing platform called Neighborland to gather input on various design options for the Corrine Drive Complete Streets Study. The platform allowed the public to comment on and rate each design concept, choose a favorite design concept, and provide comments on whether they would like to see proposed safety Staff continues to look for new Visualization solutions implemented. Over 1,000 people ways to visualize material and participated. MetroPlan Orlando staff expands its visualization toolbox. analyzed over 1,000 comments on the material and authored a 51-page report summarizing community feedback. This public feedback will directly influence the draft plan. • MetroPlan Orlando received recognition from the Florida Public Relations Association (FPRA) for various visualization projects, including: an Award of Distinction (meets standard of excellence) for our last annual 15 report, an Image Award (top in category) and a Grand All Image Award (top award in the whole competition) for phase one outreach phase of the Corrine Drive Study. • Wrote a script and began work with our video vendor on a 3-D animated video to visualize the recommended design for Corrine Drive. This will be used at a public workshop and online in 2019.

MetroPlan Orlando strives to use plain language and Overall Activity visualization in its outreach efforts online and on Successfully met this objective. paper.

16 Objective #5 – Measurement for 2018

Keep interested members of the public informed about the transportation planning process through email -- including regular newsletters, announcements, and surveys – and continue building a database of contacts by actively seeking new sign-ups for email communication.

MEASUREMENT = Email Communication Sign-ups, Emails Sent

Activity Comments & Examples Evaluation

We produced 19 emails during 2018, including 1 general newsletter, 4 project-specific newsletters and 1 survey, along with other announcements and Met the goal, by producing an Produce Email invitations that were sent out to members of our average of 1.5 emails per Outreach Materials subscribers list. These averaged an open rate month and varying the type of (emails opened) of about 44% and a click-through content. rate (links clicked on) of about 21%, well above the transportation industry averages of 17% and 15%.

We added 442 contacts to our subscribers in 2018 database, using a variety of methods. In addition to Met the goal by building our list Build & Maintain a sign-up option on our website, we offered sign-up of contacts and actively Database of Contacts sheets at community events and meetings and reaching out to potential included an invitation on our surveys for survey subscribers. respondents to also become email subscribers.

Our communication through email to our subscribers was active and engaging, based on the number of emails sent and the positive reaction of our readers. Met the objective in terms of Overall Activity In addition, we were able to add interested people to content production, audience the list and increase our outreach. The attached growth, and engagement. reports and examples from Constant Contact, our email marketing platform, illustrate this further.

17 Sample of Emails Sent

18 Objective #6 – Measurement for 2018

Increase press coverage about the transportation planning process and principles central to the process, generating at least 10 print articles and eight broadcast stories each year.

MEASUREMENT = Media Clips

Activity Comments & Examples Evaluation In 2018, we conducted two transportation briefings for new reporters to the Orlando market: one with 13 and one with the Orlando Business Journal. Conducted 2 orientations for Offer orientation, new reporters and posted 23 information & To inform the community and members of the media of items to our website’s news pitches to media newsworthy transportation information, we maintain an blog. active news blog on MetroPlanOrlando.org. In 2018, 23 news items were posted, including announcements for public meetings and requests for proposals. MetroPlan Orlando staff members participated in two live town hall programs – one on We continue to research Expand outreach general transportation issues, and one on autonomous opportunities to expand channels vehicles. The program reached audiences in both the outreach channels. Orlando and Tampa media markets.

From Jan. 1, 2018 through Dec. 31, 2018, 67 articles included mentions of MetroPlan Orlando, including 53 print stories and 14 broadcast stories. Highlights include: • An in-depth interview on WMFE’s (local NPR station) Intersection program regarding the Future of MetroPlan Orlando, featuring our new Exceeded objective by 43 print Overall Activity executive director articles and 6 broadcast stories. • Spectrum News 13 Town Halls (see above for more details) • Various articles encouraging the public to voice their opinions on phase two of the Corrine Drive Study

19 Media Clip Highlights: 2018

20

21

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23 Objective #7 – Measurement for 2018

Meet all federal and state requirements for public involvement.

MEASUREMENT = FDOT & FHWA Certification

Activity Comments & Examples Evaluation The following are excerpts from FDOT’s 2018 Joint Certification Report regarding MetroPlan Orlando’s public involvement:

“MetroPlan Orlando is great about making sure that individuals with disabilities are well take care of, have full access to meetings, and are able to make comments when they would like. MetroPlan Orlando’s professionalism in dealing with the disabled The FDOT certification report Identify Outreach individuals is to be commended and should be a commended MetroPlan Orlando’s Opportunities practice all should use.” public involvement approach and activities. “The Department appreciates Metroplan’s outreach and safety initiatives, including its Safe Routes to School, Complete Streets, and using the StreetMix tool at the regional Boy Scout Jamboree, to reach out to the public for feedback.”

“Metroplan’s website continues to be extremely user friendly.” The following are excerpts from FDOT’s 2018 Joint Certification Report confirming MetroPlan Orlando’s commitment to fostering regional partnerships:

“MetroPlan Orlando’s leadership at the local, state, and national level demonstrates how our transportation system is crucial for supporting public health, increasing economic opportunity, and enhancing quality of life.” The FDOT certification report Foster Regional commended MetroPlan Orlando’s Partnership “The Metroplan Orlando Executive Director and regional leadership and Staff’s dedication to be transparent and fair to their professionalism. board, committees, the public, and municipalities (cities and counties) is evident in the way they conduct their processes and meetings. Metroplan Orlando continues to do an outstanding job with its planning processes. The Department commends Metroplan for continuing to be innovative and proactive.”

MetroPlan Orlando participated in a joint certification review with the Florida Department of Transportation (FDOT) on January 18, 2018. Based on this meeting Overall Activity Successfully met this objective. and an evaluation, FDOT recommended certification of MetroPlan Orlando and its metropolitan planning process.

24 Plan Checklist 2018

PUBLIC INVOLVEMENT & TRANSPORTATION PLANNING

PLAN / PROGRAM CHECKLIST ITEMS COMPLETED COMMENTS

Long Range Transportation 2040 Long Range Transportation Plan N/A Plan approved in late 2015

LRTP Substantial N/A No substantial amendments approved in 2018 Amendment For 4 non-substantial amendments: • Information published 7 days prior to committee review, as part of January, May, October and November CAC agendas All items on checklist met within the • Amendments reviewed by timeframes. Material from LRTP Non-Substantial MetroPlanOrlando.org and committee and Amendment advisory committees • Approved by board in board agendas are available if more February, June, November, information is needed. and December • Comment periods available • Amendments published on MetroPlanOrlando.org

• FY 2024-2040 PPL posted on MetroPlanOrlando.org in full agenda for Aug. 22 Community Advisory Committee meeting – 7 days before committee review began. All checklist items completed within the • Board approved PPL at assigned timeframes. Material from Sept. 12 meeting after MetroPlanOrlando.org and committee and period of public comment. board agendas are available, if more Prioritized Project List • PPL posted on MPO information is needed. website. In the future, the MPO should consider issuing a • No specific invitation for specific invitation for members of the public to public comment extended comment outside the board and committee to people who couldn’t meetings. attend board or committee meeting. However, general contact information for MPO is available on the website and printed on the meeting agendas.

25 • Draft plan put on website as part of CAC full agenda 7 days before committee All items on checklist met within the review began timeframes. Material from Transportation Improvement • Draft presented to advisory MetroPlanOrlando.org and committee and Program committees board agendas are available if more • Public meeting on June 11 information is needed. • Board adopted plan July 11 • Plan published on website

There were no emergency amendments in TIP Emergency Amendment N/A 2018

For 10 amendment items on 7 agendas: All items on checklist met within the • Information published 7 timeframes. Amendments approved by the days prior to committee board in February, March, May, and June were review for the FY2018-2022 TIP. Amendments TIP Non-Emergency • Amendment reviewed by approved in September, November, and Amendment advisory committees December were to the FY 2019-2023 TIP. • Approved by board Material from MetroPlanOrlando.org and • Comment period available committee and board agendas are available, if • Amendment published on more information is needed. website

• Draft plan was posted on website in February Technical Advisory Committee’s full agenda – 7 days before committee reviews began. Items on checklist met within timeframes. No • Draft went before all specific call for public comment outside advisory committees for committee and board meetings was issued, but input and public comment. information on how to contact the MPO is made • Board approved UPWP available on MetroPlanOrlando.org. schedule of development For future UPWPs, the MPO might consider Unified Planning Work on Feb. 14 and the draft posting information specifically about how to Program plan on March 14. comment on the plan if a person is unable to • MPO contact information attend a meeting. available for those who wished to comment outside Material from MetroPlanOrlando.org and meetings. committee and board agendas are available if • Board gave final approval more information is needed. to the UPWP May 9, after review by state and federal partners. • Plan published on website’s UPWP page.

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