INCORPORATING THE ARISTO EAGLE THE ARTURA BULLETIN

AUGUST 1912

A MAGAZINE. OFINFORMATION FOR THE PROFESSION PUBLISHED BY THE EASTMAN KODAK COMPANY, ROCHESTER, NY Each print you deliver is an advertisement for or against you :

Prints are the best adver- tisements for you.

'' Watch the photographer who uses A rtura. ''

ARTURA DIVISION,

EASTMAN KoDAK Co. , ROCHESTER, N. Y.

All Dealer. ouR POLICY Our business was established on a quality basis. It has grown because we act on the belief that we can maintain .our position in the trade just so long as we make better goods than our competitors-and no longer. Our customers receive the benefit of the most ad- vanced photographic thought of Europe and America. Our American and foreign factories are in constant touch with each other. Each has the benefit of the work and the discoveries of the other. The very breadth of our business enables us to give to each de- partment absolutely the best that the world affords in technical skill and in producing facilities. The man with a new photographic idea turns to Rochester for a market just as he turns to Washington for his letters patent. Our theory is that we can best serve ourselves by supplying our customers the best goods. Our acts have made this Theory a Policy, for we have not merely the desire to make the best goods but the means of converting that desire into a Reality. In our thirty years in the photographic business there have been several revolutionary changes. Doubt- less there will be many more. Whatever they may be our Policy shall be to furnish (without following every mere will-o' -the wisp) the very best of those goods which painstaking testing shall prove to be of benefit to our customers in the Simplification of Photographic Processes and the Advancement of the Art. E. K. Co . FROM AN ETCHING BLACK PLATINUM PRINT

By W . C. Noetzel Newton Center, Mass. STUDIOr------INCORPORATING LIGHT THE ARISTO EAGLE .. THE ARTURA BULLETIN EsTABLISHED 1901 EsTABLISHED 1906

VoL. 4 AUGUST 1912 No.6

CONOMY They are a landmark so familiar that they fail to attract any at- There are many kinds of E tention to the new things in the waste and many kinds of econ-· other case. Change those two omy, and a book might be writ- pictures and ten times as many ten on the combined subject, but people would stop and look at we will only dwell upon it long both cases, but llx14 plates and enough to set you thinking, for prints cost money. Yes, to be these problems must all be solved sure they do, but you might as by the individual. What is waste well try to attract attention to a to one might be considered econ- new musical comedy with the omy to another, and vice versa. old "Uncle Tom's Cabin" bills Let's drop the preliminaries on the boards. It's" penny-wise, and wade right in. It's too hot pound-foolish" sort of economy these days to read anything but that doesn't bring customers. the meat of a.n article, anyway. Think it over. I was walking past a studio the We talk of the cost of produc- other day, where there are two tion, figure up our running ex- .display cases. One in the stair- penses, allow ourselves a respect- way, with a large display of good able salary, and find our balance pictures, another on a post just on the wrong side of the ledger. outside, with room for two'llxl4 ·There is something wrong some- prints, one on each side. The where; now just what can it be? pictures in the inside case are Let's see if there has been any religiously changed at regular in- waste. We have economized by tervals,- the two large prints in doing without a girl in the re- the outside case have remained ception room-have had plenty there for at least a year. of customers and bought our The casual observer sees the materials at the lowest . prices. two large pictures and passes by. Our orders, however, have av- 4 STUDIO LIGHT eraged lower than usual, that If you have to make a medium seems to be the main trouble. grade of work (and some of you Just look over the orders when do have to) make t he difference the receptionist was looking after between it and your best work a the customers. You find the distinc t difference,-make it a orders averaged higher, you difference in the size of the print bought better stock, you had less if possible, but give every cus- waste and made more profit. tomer as much quality for his You don't believe you had less money as possible. waste? Let's ask the printer. Don't waste time, especially What does he say ? "Yes, we in t rying to argue 'with a dissat- have had more trouble with those isfied customer. It is economy in cheap chemicals we have been the end toto make the matter right using; we lost quite a bit on that even .if the complaint seems un- cheap lot of mounts ; the printer reasonable. I have in mind a who helped me during that cut prominent photographer who had . price rush spoiled an awful lot of delivered an order of beautiful paper and we have not been get- sepia prints to a lady, the pictures ting the tones we got when we being of her husband. She re~ were using Artura ." turned them the next day with How about the profit on the the complaint that the sepia tone higher priced platinum work ? of the prints made her husband W ell, you haven 't been doing so look bilious. She was immediate- much of it lately for you have ly told that the prints would be been busy on the cheaper -work made for her in black and white. and haven't pushed it. Look it Do you see the economy of it? up, figure your profit on it. You The economy of advertising is are wasting time and energy on in reaching the greatest number cheap work that is not profitable of people at the ·least cost. Pick - you are neglecting the good the paper with the largest cir- business that is most profitable culation that will directly benefit -you are trying to sell pictures you. Don't pay the high rate when you are not a salesman- charged for single insertions ; get you are wasting material with the lowest price possible on a poor help and poor chemicals- contract covering your advertis- advertising cheap work instead ing for a year, and keep your of good work-catering in all copy fresh and attractive. This ways to the cheaper trade and can only be done by changing it consequent small profits. every issue. Make it worth read- Put the girl back in the re- ing by using a selling argument. ception room, advertise quality Don't merely say " John Smith work and make it. makes Fine Photographs.'' It STUDIO LIGHT 5

It's but seventy-two years since the first photographic portrait was made in America- a picture of Miss Dorothy Catherine Draper, made by her brother Professor John William Draper of the University of the City of New York. It took an exposure of five minutes in the full glare of the noon-day sun . To-day it takes but a fraction of a second, even in the softly modulated light of a studio. Clever photographers and fast plates and lenses have made having your picture taken a rather pleasant experience these days.

There's a photographer in your town. Eastman Kodak Company, Rochester, N.Y.

'The above copy will appear in full pages of August .Ainslee's Century Everybody's, and Harper's, with a quarter page in The Saturday Evening Post. September ·Cosmopolitan, out August tenth, will carry the same co py. 6 STUDIO LIGHT would be better to say "Your Wife MAN WITH A TAL- wants your Photograph," if you ENT had only space for five words, A for it might remind a man that he Some of us have natural artistic had been promising his wife to talent, some acquire it, and others have a photograph made. But it of us plod along in a groove bor- would be still better to use your dering on commercialism, with no argument and then say: "John thought of anything but tbe cash Smith," The Photographer in your receipts. We do have the faculty town." This would be more econ- of pleasing the public and getting omy, for nearly everyone who the price for our work, however, reads a magazine has read some and for this reason the United of the arguments setting forth States has, by some artistic for- the reasons why he or she should eigners, been likened unto one have pictures made. These ads big Cash Register. have all said "There's a photog- American photographers have rapher in your town." Follow- also been credited with making ing up this advertising is just all American women appear as like small boys getting apples off Duchesses in their photographs a tree. One gets on a limb and of them, but that is certainly it bends a little. Two boys on a nothing against either the pho- limb makes it bend a little more. tographer or our women, and we Three boys on the limb and it wouldn't have them look differ- bends down to where the fourth ently even if we could. boy can pick the apples. Think We will admit that there is a it over. It's economy in adver- great deal of commercialism in tising. American photography, just as there is in all things American, but we also have much artistic NEW P.M. C. BRO- talent as well, and this talent A MIDE compares not at all unfavorably The addition of No. 8 grade with that of photographers across to the double weight P . M. C. the water. For example, it is Bromides giyes the users of these seldom that we have had the popular papers a great variety to pleasure of seeing such freshness, select from. such frankness and simplicity as No. 8 P. M. C. Bromide is a that shown in the Child-Portrait- buff stock, double weight paper, ure of W . C. Noetzel, of Newton with a medium rough lustre sur- Center, Mass. Not only does he face, and will be furnished at the show himself to be a master in same price as other Double this most difficult branch of work, Weight P. M. C. Bromides. but his pictures of men and women FROM AN ETCHING BLACK PLATINUM P RINT

By W . C. Noeizel Newton Center, Mass. 8 STUDIO LIGHT are of an equally high degree of only seem strange to us because merit. One is not surprised at we are accustomed to seeing full seeing a half dozen examples of figure pictures of children, and beautiful work from a photogra- this, again, may be due to the pher these days, especially if he fact that many of us do not have has some one line of work in enough confidence in our ability which he excels, but to see dozens to successfully make large heads of pictures, any of which would of children, but the fact remains be hard to criticise, seems rather that these pictures are delight- remarkable. fully free from the distressing In looking over the work, one and detracting influence of acces- almost invariably says, "He must sories. Not only this, but all the be a painter of portraits," but expression of the childish eyes Mr. Noetzel paints only with his and mouth is retained in these mind, the camera and his print- pictures in a most natural and ing medium. The secret of his pleasing way. beautiful Child-Portraiture seems Such pictures are not only ap- to be in his ability to secure the preciated by the customer, but confidence of his subject, grasp the work of such a man as Mr. the character that lies underneath Noetzel can not fail to have an the shell of formality and bring influence for good upon our entire it to the surface in trusting obedi- profession. He is in love with ence to his will. The result is his work, puts his whole soul into not a catch-as-catch-can picture it and is anxious to do all he can of a child, but a serious portrait to help the forward movement full of natural, childish expres- of modern photographic portrait sion, beautifully lighted, and work. There is an especial satis- looking almost squarely at you faction to us in reproducing Mr. with eyes full of confidence. A N oetzel' s work in this issue of beautiful picture with nothing to Studio LIGHT because we know detract from the point of interest. that such work is worth study on The backgrounds are always har- the part of every professional monious, the lightings, soft and photographer. round, and the prints of that wonder ful texture so elusive of description but most closely ap- proaching the tone and texture of ''Watch the an old etching A remarkable thing about these photographer who uses child pictures by Mr. Noetzel is that in most instances they are Artura." large 8 x 10 heads. This may FROM AN ETCHING DLACK PLATINUM PRINT

By W. C. Noetzel Newton Center, Mass. 10 STUDIO LI GHT

GET -TOGETHER gress to the vote of the National CONVENTION Association may be of equal ben- A efit to photogmph ers in all parts There was a time when the of the country. photographer who discovered Slight changes in the consti- something that seemed new, tution will tend to discourage guarded his secret with the ut- unwise legislation by making it most caution, lest his brother necessary for all matters brought photographers learn of the meth- before the convention to lay over od or process and derive some one year before being finally voted benefit thereby, but those times upon. have changed, and in the Phila- Of the lecture features, the talk delphia Convention we have by Frank J ewe] Raymond seemed learned what a real Get-together to touch the most responsive Convention means. W e have seen chord, indicating that the busi- the greatest lights of our pro- ness end of photography is recog- fession, not only willing but nized as of equal importance with anxious to impart information that the artistic. Mr. Raymond says : would be of benefit to those who "Success lies in doing the com- are struggling to better their mon things uncommonly good." work, and in so' doing, better One must understand the artist the profession in general. It was to appreciate Mr. Stieglitz, and the spirit of broad minded help- there were many who seemed to fulness which seemed to pervade grasp his views very quickly. this meeting of photographers. Mr. Stieglitz has accomplished It was marked by gracious hos- much for photography and his pitality, by good fellowship and talk had much in it for those by the interchange of valuable who are familiar with the work ideas and experiences. of the Photo Secession. The Congress is to become a The dernonstrations of negative most important factor in future making by leading photographers convention affairs. and we predict of the country were of unusual that the removal of the per capita interest and showed in a forceful tax will bring the various State way that what the workman lacks Associations in much closer touch is not so m·uch facility as the with the National Association ability to see the wonderful effects than ever before. Each state is of light and shade that are all to be allowed two delegates, and about us. it is desired that these delegates The Woman's Federation was come to the Congress instructed well attended and the lectures by their State Association, that and demonstrations were practi- the legislation submitted by Con- cal and instructive . The federa- FROM AN ETCHING BLACK PLATINUM PRINT

By W. C. Noetzel Newton Center, ll1ass. 12 STUDIO LIGHT tion is growing stronger every a good time ? Everyone knows year and its work should be en- of the wonderful board walk at- couraged by the support of every tractions and nothing was missed . woman in our profession. by the guests of the Association. The manufacturers exhibits The Philadelphia boys prob- were in the main hall, one entire ably have as great a reputation end being devoted to the profes- for entertaining as any lot of sional apparatus manufactured by good fellows in the country and the Eastman Co. The beautiful they did themselves proud on foyer at the head of the magnifi- Friday evening. From the first cent marble stairway contained morsel of food to the last dance, exhibits of the various papers it was one Midsummer Night's manufactured by the Eastman Revel and Turngemeinde Hall Company. The hundreds of prints vibrated from basement to roof from studios of many of the lead- with the shouts and laughter of ing photographers were hung on a great body of grown up chil- harmonious backgrounds of velvet dren who were relaxing after a with appropriate drapings which strenuous convention week. blended in with the tones of the Chicago, St. Louis, Denver stately marble columns between and Kansas City were the lead- which they were placed. It was ing candidates for next year's a wonderful display which held meeting plaee, the latter city the interest of everyone. being selected. Restful lounging seats made 0 fficers selected for the coming for the comfort of the visitor and year were: President, Chas. F. the beautiful foyer was a most Townsend, Des Moines, Iowa; popular rendezvous. First Vice-President, Manly There was a large exhibit of Tyree. Raleigh, N . C.; Second photographs from all parts of the Vice-President, Will H. Towles, country that were .selected and Washington, D. C.; Secretary, hung in the exhibit room. It was Homer F. Harden, Wichita, worth careful study and received Kansas. the close attention it deserved. Women's Federation: Kath- The women's exhibit showed un- arine Jamieson, President, Pitts- usual talent as did also the many burg, Pa.; Lora B. McDaniels, prints from foreign exhibitors. First Vice-President, Springfield, There were so many good Ill. ; Bessie W ciser, Second Vice- things that it is not possible to President, Richmond, lnd; May- tell of t hem all in so short a belle D. Goodlander, Secretary- space but we must not forget the Treasurer, Muncie, Ind. entertainment features. Who has visited Atlantic City and not had FROM AN ETCHING DLACK PLATINUM PRINT

By W. C. Noetzei Newton Center, Mass. 14 STUDIO LIGHT

OME FINANCIAL OB- -foar bits, an' tole me knot to S SERVATIONS looze rnoarn 2 fingers. DY THE OFFICF. BOY Me an' the reception room A w 1 the foaks in our town wuz girl's sister went to the piknik strong for wot they kalled a saif but every boddy gased upon me an' sane 4th of July- the growed with suchspision, but they took up wons I mene. Us kids wuzent my munney ·at the ise Kreme 2 get up erley an' we wuzent 2 stand jus' the saim. shute off no fire crakers nor no The Boss says munney may be kannons nor notbin' that wood tainted but most foaks iz willin' B injurious 2 oure fizzikal well to taik it without beein vaxnated. bein', as the Editor of the paper I asts the Boss wot wuz tainted said. munney, an' he says that uzually We wuz to hav' a town piknik it wuz munney that the other an' hav' oure young buzzums feller got Bkaus he wuz slikkern filled with patriotism (you got you, an' he says it's called me thaire) by listnin' to speaches "tainted" Bkaus it taint yours by our leedin' citizens. while you wish it wuz. B 4 the piknik there wuz a The day after the pilmik I peerade, an' ole Bill Hinkle with wuzzent fealin good, an the Boss hiz Nites of Pittyus uniform on asts me did I spend awl that 2 wuz the gran' marshall. kase note for ise Kreme and stuff, Me an' my pallmowed which and when I tole him I did he sed way the peerade wuz 2 go, an' some foaks can't stan' prosperity. we put a tomatter kan full ov The Boss sed that if I had put powder under a bord kross walk, them 2 dollars out on Kompound an' jus' B 4 Bill Hinkle got 2 it interest that in a thousand yeres we lit the fuze from Bhind a I wood bee a ritch man. fense. I asts him diden' he no I wood W ot Bill sed you woodent be ded by that time an' he says print in youar pappcr, an' it shure, but look at the fun my busted up the peerade, Bkaus hairs kood have with it. when the smoak cleered away The Boss says thairs 2 ways of Bill wuz foar bloks ahed ov the bein' foolish with youar munney rest ov it an' goin' fast. -too loose, an' too tite, an' that The Boss sed our aktion wuz while money is the only thing reprehensibull but he slipped me that will work nites an' daze a:n' a 2 kase note, so I gess they Sundaze for you, that it's a good aint goin' 2 lectrokute us. thing to giv' it a vakation onct Ma, she kride, but Pa he laffed, in a while, an' let it do some and when Ma wuzzent looken, thin foolish just for the fun ov it. he krossed my palm with silver The Boss says that you mussent FROM AN ETCHING BLACK l'LATINUM PRINT

By W. C. Noetzel Newton Center, Mass. AFTER THE CONVENTION

Well, good-bye,_old man-you won't want persuading next y ear.'' "You bet I won't! If it hadn't been for you I should have missed. it all. I'll be with you again.' next y ea·r." From a pencil sketch by Will Owen. 18 STUDIO LIGHT giv' your munney 2 manny holi- never take a customer away from daze or it may bee away on one her, and if there is any occasion of 'em when the rent or the for making special prices to any- stol:' hous' bill falls due. one, don't make them. yourself- I gaive my munney a holiday let her make them. If you can't at Atlantik Citty durin' the con- have this much confidence in vention, an' I gess it thot it wuz your saleswoman, better let h er a lay off stid of a vakation Bkaus go and get one you do have con- it aint kom back yet. fidence in. Tell you awl aboute it next- Put yourself in her place. Sup- time. pose you have made a careful study of human nature and feel that you know just how to handle SALESMANSHIP the customer you are dealing Many photographers fall with. You have played your game short of the success that is really well; you have the bases filled, due them, because they lack as it were, and have your best ability as salesmen. They are argument up to bat. You know first-class photographers, but do from experience just about what not know the first principles of you can expect. That argument good salesmanship. This is more is a pinch hitter and you ought often true of the photographer in to get t wo scores at least, but- the smaller towns, though many along co mes the boss and decides city photographers have the idea to do a little batting himself. He they can handle their customers isn' t on to the customer's curves better than anyone else. and you lose the game. N ow, The fact of the matter is, the honestly ; how would you feel? customers handle thern and they, It's your loss to be sure, but it's like all of u s, like the little discouraging to a good sales- flattery that should be used in woman. the other direction to draw the Salesmanship is an important dollars out of the customers' factor in every business, but it is pockets. I have actually seen a a thing apart from the business good receptionist lose a forty itself. A good salesman may sell dollar order because the customer drugs, clothing, books, photo- insisted on seeing the photogra- graphs, or almost any commodity, pher and the photographer but it doesn' t stand to reason yielded to the little flattery of a that he must be a prescription- smooth tongue that had no effect ist, tailor, author or photogra- on the clever receptionist. If you pher to sell the goods. On the have a good receptionist, back other hand, a man who is pro- her up-give her a free hand- ficient in any of the above lines FROM AN ETCHING IlLACK PLATINUM PRINT

By TV. C. Noetzel Newton Center, Mass. 20 STUDIO LIGHT

is usually not a good salesman. article," but he didn't get any Stick to the work you are most further. I was mad in a minute. fitted to and let someone else do I had specifically asked for an the selling, or, if you can not do article and had something else that, learn to- be a salesman as handed me, and, of course, I you have learned your business wouldn't buy it. Now, if that as a photographer. When you young man had been a salesman, are making a sale in your recep- he would have given me what I tion room, forget that you are asked for and when I was satis- selling your own work. You are fied at having found what I playing a double role and must wanted, he would have said: be another person as the sales- "We carry sev_e ral lines and I man. You are working for the would be pleased to show them photographer and you must fot·- all to you," and, of -course, I get that you are the photogra- couldn't have objected. Then, pher. If the customer has flattery without making it appear that I to offer, remember it is not for was a poor judge of merchandise, you as a salesman but for your he would have shown more good other self. Don't let it affect points to the article he was your price; don't let it induce anxious to sell and let me decide you to add a couple of extra for myself what I wanted to buy. prints to the order and kill a People can't be driven in buying. duplicate order; don't let it You must lead them. make you lose sight of the fact Each customer requires dif- that you are only working for the ferent handling and you can have photographer. no fixed rule except to fix your If you are going to be a sales- estimate of that customer high man, study a good salesman's enough without going too high. methods. Be observing when Many a man has paid twenty you buy and you will soon be dollars a dozen for pictures, when able to sell better. You can get he only intends to pay fifteen, good points from a poor sales- just because a clever saleswoman man as well as a good one - sized him up as a twenty dollar points on how not to sell goods. man and he didn't like to drop I had hunted the town over below her estimate of him. for a certain make of goods and Just one instance of what a finally saw them advertised in a good saleswoman can do, and we shop window. I asked for the will leave it for you to decide goods and the clerk brought out what it takes to sell goods. An two articles. He passed one over old lady came into the studio, the counter to me, with the re- who had not had a picture made mark,. " We prefer to sell this for years. She was very well-to- FROM AN ETCIIING DLACK PLATINUM PRINT

By TV. C. N oelzel Newlon Center, Mass. 22 STUDIO LIGHT

do, and the receptionist merely RTURA IRIS E SMOOTH knew her by sight. After a pleas- A There has been a large ant "Good morning, " the lady demand for Artura Iris E with. stated that she wanted some small a still smoother surface than we· pictures, not over ten dollars a have been supplying. To fill this dozen, and was shown the exact demand, we will in the future thing she wanted and seemed supply E Smooth in a perfectly quite satisfied. She . was told it smooth matte surface similar to would be a few minutes before Iris C, but, of course, the stock Mr. ---could make her sit- will be buff. ting, and was asked if she would This change will make the dif- not like to see some of their other ference between E Smooth and pictures while she was waiting. E Rough, a grealer difference There was no obj ection, so the than before, and the E Smoot h receptionist began showing her will be found just the proper sur- the best work in the studio, be- face for very small heads, the ing careful to point out people grain of a rougher paper being of the lady's acquaintance, and o bj ectiona ble. casually mentioning the prices of the various grades of work up to fifty or sixty dollars a dozen, but ASTMAN DOUBLE never a word to change the lady's COATED MOUNT- original order. Only enthusiasm E and pride in the beautiful pict- ING TAPE ures. Eastman Double Coat e d After numerous pictures of the Mounting Tape consists of a strip lady's friends had been shown of tough thin paper, one-half inch her, she went back over the wide, coated on both sides with pictures and fina11y said "I'll take a powerful adhesive. It is sup- a dozen of this twenty-five dollar plied in 100 ft. rolls in a neat style." "Oh, but I thought you carton provided with a rule, so had decided on this ten dollar that the exact length needed may· style, Mrs. "No, I be measured and torn off. don't think I like those very welL Moisten one side of the tape You may change my order t o this and attach to the top of back of style. " print. Moisten the other side Now, that's what I call clever and attach to the mount or salesmanship. It's tact in sell- folder, placing same under press.- ing, in knowing how to sell the ure for a few minutes; particular individual. Eastman Double Coat ed Mounting Tape, per roll of 100 feet, ten cents. FROM AN ETCHING DLACK PLATINUM PRINT

By W. C. Noetzel N ewton Center, Mass. 24 STUDIO LIGHT HE ONLY CON- T DITION We make but one condi- tion in our offer of cuts for the use-of photographers. It is obvious that two photographers in the same town would not care to use the same cut, and we are therefore obliged to limit this offer to one photogra- pher in a town. lt will be a case of first come first served. The first order from a city will be promptly filled. Succeeding orders (if any) will nec essarily be turned down and the re- ·mittance, of course, will be returned. It is also obvious that we cannot, on account of' the cost of the drawings, furnish any large variety of cuts at the nominal prices quoted, and therefore can offer no substitute cut. The The vacation is ended; the thing to do is to get your jolly friends are separated, order injirst, as it would not be fair to give the man who but- you can can keep them happens to get in his order with you and be with them in early one month, a permanent pictures. advantage; we shall book no Probably you owe it to them, orders in advnnce. They and modern photography must always specify the num- ber of' cut wanted. These cuts makes the obligation an easy consist of the illustrations one to meet. only, thus making it possi- ble for the printer to change THE the wording or the amount of' space to be occupied by PYRO STUDIO the wording if so desired.

E. K. Co. No. 180. Price. 30 cents. STUDIO LIGHT 25

ULLETIN: THE EASTMAN SCHOOL OF B PROFESSIONAL PHOTOGRAPHY FOR 1912

Des Moines, Iowa August 27, 28, 29

Milwaukee, Wis. September 3, 4, 5

Fort Wayne, Ind. September 10, 11, 12

Cincinnati, 0. September 17, 18, 19

Pittsburg, Pa. September 24, 25, 26

Buffalo, N. Y. -October 1, 2, 3 26 STUDIO LIGHT

IN HOT WEATHER There's no dread of developing - no fear of the result when The Eastman Plate Tank does the work. It saves time and energy- gives better, cleaner results.

EASTMAN KODAK COMPANY, ROCHESTER, N.Y. All Dealers. STUDIO LIGHT 27

The Simplified Developing Agent for Photographic Papers

Correct balance in a developer de- pends upon the correct proportion- ing of the developing agents. TOZOL requires no additional developing agent. It has the bal- ance- gives the results. Better results too. TOZOL costs less-goes further.

EASTMAN KODAK COMPANY ROCHESTER, N.Y. All Dealers. 28 STUDIO LIGHT

THE ADVANTAGES OF ROYLON ROYLON with hydrochinon makes a vigorous developer for photographic papers. ROYLON gives rich warm tones- is not easily exhausted. ROYLON is specially suited to those who are subject to the irritating effects of other developers. In most of these cases there are no ill effects from its use. THE PRICE 1 ounce bottle $ .60 pound 2.25 72 4.25 1 8.00 EASTMAN KODAK COMPANY, ROCHESTER, N. Y. A ll Dealers. STUDIO LIGHT 29

Increase the Quality-Increase the Price-Increase the Profit EASTMAN

PLATINUM

Are entirely different from other photographic papers. There's nothing like them in tone, in texture or in printing quality.

EASTMAN KODAK CO., ROCHESTER, N. Y. All Dealers. 30 STUDIO LIGHT

When you say chemicals, say also the kind Chemicals are sold in varying degrees of strength and purity from the commer- cial grades to the highly refined article. Eastman Tested Chemicals never vary - are of uniform strength and action. They contain no impurities to throw your solutions out of balance. · You can be certain when you buy the chemicals in the original package with this assurance on the label.

EASTMAN KODAK CO., ROCHESTER, N.Y. All Dealers. STUDIO LIGHT 31 Century Studio Outfit No. 8 HE CENTURY Stu- dio Outfit No. 8 is T similar in design and construction to the 11 x 14 Century Universal Studio Outfit. The No. 8 Outfit dispenses with the heavy 11 x 14 Universal Holder, and in its place a reversing ground glass back is sup- plied which permits the use of 11 x 14 double Century View Plate Holder. In addition to this the outfit is supplied with sliding ground glass carriage, which takes the 8 x 10 light weight curtain slide holder, and an adapter for this sliding ground glass car- riage which admits the 5 x 7 holder. These interchangeable backs allow the use of 5 x 7 and 8 x 10 curtain slide holders in the ground glass carriage, and when it is necessary to make a negative 11 x 14 the spring actuated ground glass back can be attached instantly to the back of the camera. The camera consists of the regular No.2 Century Grand Portrait Camera in 11 x 14 size, without the swinging ground glass back which is rendered unnecessary by the use of the spring aetuated back. The stand is the improved Semi-Centennial Stand as supplied with the Universal Outfit, with rack for 8 x 10 curtain slide holders. If desired, the rack can be furnished to take the 5 x 7 holder. CENTURY STUDIO OUTFIT No.8. Century Studio Outfit No. 8, complete . consists of an 11 x 14 Grand Portrait Camera No.2, with one Reversible Spring Actuated Ground Glass Adapter, with 11 x 14 Century View Double Plate Holder. one 8 x 10 Sliding Ground Glass Carriage, including 8 x 10 light weight Curtain Slide Holder, with adapter frame to fit the above camera. one 8 x 10-5 x 7 Adapter Frame, including one 5 x 7 Cabinet Holder, and one No.2 Semi- Centennial Stand with 5 x 7 plate holder rack ...... $120.00

CENTURY CAMERA DIVISION EASTMAN KODAK CO. ROCHESTER, N.Y. 32 STUDIO LIGHT

GET BUSY EARLY ON YOUR CALENDAR MEANS TO YOU AN INCREASED H OLIDAY BUSINESS Our Studio Calendar

x inches outside. For single or double weight x 6 prints, Blaek White, Buff Sepia. tones. Hca.utiful three-t:olor effects with handsomc Calendar pad. Flap t.ied wi th silk cord and tassels. Wc will mail sample for seven two-cent .stamps. THE ADVERTISING VALUE TO YOUR BUSINESS- When you put out t he Studio Calen- dar early you gct an early "ad" for your FaH business a con tinuous" ad for the year 1913. WHY TH CALENDAR IS YOUR BEST BET-H shows sample of your por- traits. It. i ii co u exhibition in the homes, for thc reason that it i s a Calcnder. It is not thrown away like other tiful Calendars, because it contains photograph and it is the portrait of friend . It. is THE ST ADVERTISING SCHEME FOR YOU, bccause i t. advertises you your portraita thoroughly and you sell it at a profit when you put it out as suggested iu tips aud 6 in our Fall Supplement.. 'l'hc time lo order n.ud get busy-NOW Designed and Manufactured by TAPRELL, LOOMIS & COMPANY CHICAGO, U.S. A. Ask yonr dealer about this. The Leading Card Novelty House of America Seed Characteristics are Quality Characteristics.

A Seed Plate has the body that gives roundness and brilliancy to the negative. It has the silver in the emulsion to give it that body. Other characteristic Seed qualities are, fineness of grain and a long scale of gradation. You get it all and speed to spare in the Seed Gilt Edge 30.

Ask for the Seed Booklet.

SEED DRY PLATE DIVISiON, Eastman Kodak Company, Rochester, N.Y. All Dealers Make your Enlarge- ments on the New

ARTURA CARBON BLACK

Buff Stock.

ARTURA Division,

EASTMAN KoDAK Co., ROCHESTER, N. Y.

All Dealers.